In this episode of Louder With Crowder, host John Rocha explains why this show is what it is, why it matters so much to him, why we provide the references, the sourcing, and why this is the only show he will ever create in his life.
00:00:00.000Hey, before I start this, I'm going to ask you to hit the like button, comment below, and if you feel so inclined, share this with your friends is what I'm about to discuss.
00:00:08.000It's probably more important than anything else I've Really ever covered in relation to this channel this show and this movement now.
00:00:17.000I know that many of you were expecting this show to come back here to YouTube today.
00:00:21.000And yes, the suspension from the channel has been removed so we can stream again, but the strike is still on for another month.
00:00:29.000So in constantly being attacked by YouTube for Not actual guideline violations, with the constant creation, rather, of new guidelines and rules.
00:00:39.000I've actually asked YouTube to clarify their attorneys' recent comments, and we'll give them one more week to respond.
00:00:45.000In the interim, you can still watch the show live, every day on Rumble, or the full extended show on MugClub.
00:00:51.000It's like another 45 minutes to an hour every day.
00:00:53.000But today I've decided to do something different here that I've never done before, and that's to issue a mission statement.
00:01:04.000I want to explain to you really why this show is what it is, why it matters so much to me to create this show for you, why we provide the references, the sourcing that we do, why we walk the kind of tightrope that we do, why there are so few sponsors on this show, and Important for me, why Lotta with Crowder is the only daily show that I will ever create in my life.
00:01:30.000And just to be clear, this video is going to be just as much about you.
00:01:35.000How grateful I am for you, and how many there are out there just like you, and how we can fight like hell for you, and more importantly, hopefully, before this is over, how I can help you do it for yourself.
00:01:50.000So, this is one video to make clear, without any confusion, as to what I, we, and you, our supporters, are all about here at Louder With Crowder.
00:02:00.000So, to address YouTube on the outset, okay?
00:02:03.000My goal is not to get banned from YouTube.
00:02:09.000It's never been to be banned from YouTube.
00:02:14.000of YouTube here so that we know how to abide by them and we can plan the content accordingly, content that maybe we know would be in violation of YouTube's ever-changing guidelines, policies, advertiser-friendly, borderline, insert, your guess is as good as mine here, so that we can put that content exclusively on MugClub in order for you, the viewer, to get the best of both worlds.
00:02:37.000You know, sometimes people say, well, I don't want to see, why are conservatives still on YouTube?
00:02:42.000Then some people said, well, you need to reach the unreached, and that's true.
00:02:45.000The way for us to do both is to understand the rules of the sandbox on YouTube, which are never clear, and to create a space where all of us can be together regardless of those.
00:02:55.000Now, what do I mean by the best of both worlds?
00:03:07.000Let me give you the how, and then I'll circle back to the why.
00:03:11.000One is to be the most transparent show that there is.
00:03:14.000So to provide all references, all sources, to consistently be accurate, and to consistently be correct, so that we can focus on comedy and entertainment.
00:04:05.000is frustrating and is not a part of the design of a lot of content out there.
00:04:09.000It's really easy to be a John Oliver or Seth Meyers and just bitch, bitch, bitch, bitch, bitch without putting any skin in the game as to how to fix it.
00:04:17.000And I'm not just talking policy or politics, though sometimes in the case of having a legislator or a senator or a congressman on the show, that'll be a component of it.
00:04:39.000Do you know the reason that this show exists is because every single major cable news player told me it would never work?
00:04:45.000That you, you, the viewer, the supporter, you don't exist.
00:04:52.000They told me that making a right-leaning show That would have come, wouldn't work, I'd have to cut out all the comedy, boil it down to red meat catchphrases, bumper sticker slogans, and to target, specifically, a 65 and older demographic.
00:05:05.000Do you know the reason that Change My Mind exists?
00:05:07.000Is because that segment was turned down by every major producer I'd ever approached, and even more, in book form, was declined by every major conservative publisher that I'd spoken with.
00:05:21.000Again, I was told that you The market for it, as they know, the viewer, didn't exist.
00:05:29.000And so I had to step out in faith and believe that those in power, and this is just as much on the right of the media industry as the left, I had to step out in faith, believe that those in power were wrong, believe that the millions of you who now tune in actually did exist.
00:05:45.000I had to step out in faith and find you.
00:05:53.000Had it never been done, and they said it couldn't be done, that you didn't exist, I will say it's been one of my life's greatest joys to have proven that they were wrong.
00:06:09.000And that we're stronger together, especially when we fight like hell.
00:06:12.000And here at Louder With Crowder, as far as the content, This is something I want to sort of, you know, give you a little bit of inside baseball.
00:06:20.000I've always had three criteria which a story, a segment, or a show has to meet.
00:06:25.000So this has always been the case behind the scenes, but you may not know it as the audience, and I want you to understand it.
00:06:30.000The three criteria is that any content on this show must be A, informative, B, entertaining, or C, enlightening.
00:06:42.000This means The content, our content, must be informing you, must be providing you with new, accurate information that you don't already have.
00:06:51.000So examples would be when we break news, when we do hidden camera segments, or things like Change My Mind.
00:06:56.000Things that nobody else has, so we are bringing new information to the table.
00:07:15.000This one's a little, I hate to use the word nuance, but what this means is if we're going to cover information that you already know, in other words something that is unoriginal but is still important to you, breaking news for example, then we better shine a new light on it.
00:07:28.000We better bring some new information or insight to the table.
00:07:32.000An example of this would be election night.
00:07:34.000Okay, everyone and their dog was covering election night.
00:07:39.000We were not creating any new information, but more of you tuned into this program on election night than any other single show in all of cable news or standard news, because we provided, hopefully, enlightening information.
00:07:54.000For example, when everyone else called Arizona, we said, there's some info coming out of there that Maybe they're not telling you that we're concerned about when local Detroit affiliates were calling Wayne County for Trump.
00:08:09.000We were talking about that live, broadcasting it nationally, which is also why it was so surprising when it was later declared nationally for Biden.
00:08:17.000That was a night where every show started with the same raw material.
00:08:20.000And our goal was to provide you with something different, something enlightening.
00:08:25.000And I cannot tell you how much I appreciate You, for choosing to vote for us with your viewership.
00:08:32.000Which brings me to an important point.
00:08:35.000Look, we don't want this to be your only show.
00:08:58.000Okay, I've worked in cable news in the past, for years, over half a decade.
00:09:03.000And before this generation, to give you context out there, every single one of your parents, grandparents, great-grand... whatever it is, they only had about a half hour of news a day.
00:09:13.000Two times a day, maybe three times a day.
00:09:17.000So now, regardless of whether there is news to cover, if there isn't enough to fill a 24-hour cycle, cable outlets, they have to kick in the outrage machine on both sides.
00:09:27.000They need to create something to cover.
00:09:30.000Now, this show, in contrast, being once a day and an entertainment show, we don't have to do that and we never will.
00:09:39.000On slow news days, those are the days that sometimes we take our biggest creative swings and Big creative amisses, because we don't have to fill the show with useless crap, and I'd rather you leave informed, happy, and entertained, rather than fooled and depressed.
00:09:54.000And on the flip side, look, when the world is going to hell in a handbasket, and there's too much news to even cover, and that does happen, we want to cover what matters most, more accurately than anyone else, as the only show that hopefully doesn't want to make you blow your head off.
00:10:12.000If you exercise properly, anyone out there who exercises or trains for a sport, more specifically training, but we'll use the term interchangeably, if you train properly, you should leave the gym Refreshed, not exhausted.
00:10:27.000Sure, there are, of course, exceptions.
00:10:31.000There will be days where you have to push it.
00:10:33.000But especially for those on Mug Club who get the extended show where we spend more time chatting with you and interacting with you, I want you to leave feeling better, happier, more purpose-filled, for having tuned in, not depleted and hopeless.
00:10:47.000And that brings me to something else that I really haven't discussed here, and I usually don't like discussing, but is important.
00:11:26.000It means that we have different goals.
00:11:28.000I can promise you that we will never run more than one sponsorship, one advertisement per show, and that spot will always be as entertaining as we can make it.
00:11:38.000As opposed to, say, 16 minutes of every hour when this was back on AM radio and three hours once a week.
00:11:59.000The advertiser is not being sold to you, you are being sold to them.
00:12:04.000And because the mission of this show is not to serve advertisers, it is always to serve you, I'll also only ever work with advertisers who I believe truly do that, and if they don't, I will drop them like a bad habit.
00:12:20.000And ironically, this brings me to another point of this show, and that is, when talking about sponsorships, to help genuinely good businesses out there who deserve it.
00:12:29.000Because in this era of boycotting and boycotting, I get it.
00:12:33.000I get that it's important to know where your dollar is going, and I agree.
00:12:38.000I only want to partner with companies who are either A, serving you something valuable, something that I think you guys might like, need, or use, or B, are aligned with, or at the very least never in opposition to our values, to your values.
00:13:13.000And so this is the only time you'll hear me do it on the show.
00:13:17.000I've never come out and championed the numbers or the popularity of this show, in part because I'm grateful, and I understand that you could all change your mind tomorrow, and in part because I just want the content to speak for itself.
00:13:27.000But it is relevant here when discussing supporting businesses and how many of you are out there so that you don't feel alone.
00:13:37.000A lot of shows out there claim to be, you know, the most popular Okay.
00:13:41.000As far as advertising goes, the demographic that really matters is 18 to 49-year-olds, 18 to 50-something-year-olds, depending on who you ask.
00:13:46.000claims that theirs is the biggest, the fastest, the best, and then you find out, well, that's
00:13:49.000really only for wooden roller coasters, and that's for inverted, that's for...
00:13:53.000As far as advertising goes, the demographic that really matters is 18 to 49 year olds,
00:13:59.00018 to 50 something year olds, depending on who you ask, and that is you, the viewer of
00:14:06.000In this industry, I want you to know, this is the reason that I discuss these numbers here today, you listening, watching at home, maybe on your TV, maybe in your truck, it better be on audio, you hold the cards.
00:14:22.000This show is, number one, not only right-leaning as far as the demographic of you, But even in comparison to every single network comedy show in the demographic.
00:14:47.000Now I, we, have been blessed with that.
00:14:51.000Blessed with what I consider incredible influence and opportunity by the good graces of you.
00:15:00.000And as much as we do some really silly stuff, granted, I don't take that part lightly.
00:15:06.000And finally, and this is, I would say personally, possibly the most important, because of how much you mean to me, person watching, listening to this show, this will be the only daily show that I do for the rest of my life.
00:15:32.000Okay, half of the other hosts out there, very very talented, unbelievable, many of them are my good friends, they'll host on average like two and a half shows a day, maybe two or three hours on radio, then 44 minutes on television, sometimes a separate podcast.
00:15:48.000They're even hosted to do like three simultaneous podcasts on a given day or in a week, and To me, it just ends up being the same show.
00:15:56.000It just ends up being a diluted version of the same show.
00:16:16.000The best show it can possibly be for you.
00:16:19.000Now maybe other people, and granted this is probably the case, maybe they're not like this, maybe it's my ADHD brain, whatever it is, but again, my goal is to serve you and I've always felt that I owe it to you to create the best show humanly possible, especially because so many of you have voted with your dollar to join Mug Club and really keep this show afloat.
00:16:40.000Not funded by a foreign caliphate, not making money on YouTube ads, it is entirely Because of you.
00:16:47.000Like PBS says, viewers like you, and then they get federal grants.
00:17:03.000So it's also, I want to be clear, that's why Mug Club is not just an extended segment, but it's almost an entire, it actually is, it's an entire extra show.
00:17:12.000With games, multimedia, we do some chats, but really some of the most valuable content that could never be broadcast.
00:17:22.000Because I promised you the best show that I can create, and I know I wouldn't be able to look myself in the mirror and say that I've done that if I spread myself across three different networks, three different shows.
00:17:43.000I will throw myself with all the velocity I can generate into this singular program every day until I'm so spent that I retire and pass the torch hopefully to someone else and anything, anything that interferes with or compromises that will be excluded because you need To be a priority.
00:18:22.000And that is how I, we, with you, all fight like hell.
00:18:27.000Alright, well I just shot the Spartan plate with this Walther Patriot.
00:18:47.000It's actually a limited edition firearm.
00:18:49.000You know, sometimes you sort of think, okay, when it's something that's nicer, that's a little more showy.
00:18:54.000Which is atypical for me, you think, okay, it'll shoot good enough.
00:18:59.000Surprisingly pleasant to shoot, and really ergonomic, because, you know, I'm used to the Walther PPQ5, the polymer, I have one of those, but this is all steel, so it changes the dynamics a little bit.