Why I've stopped being a Gillette customer after 30 years
Episode Stats
Words per Minute
170.47012
Summary
Gillette makes an anti-mail ad. It's weird, but it's so predictable. I'll show it to you, and why I think I'm going to stop being a 30-year customer. Why should others go to jail when you're a biggest carbon consumer?
Transcript
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Tonight, Gillette, the razor company, makes an anti-mail ad.
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I'll show it to you, and why I think I'm going to stop being a 30-year customer.
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It's January 16th, and this is the Ezra LeVant Show.
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Why should others go to jail when you're a biggest carbon consumer I know?
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There's 8,500 customers here, and you won't give them an answer.
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The only thing I have to say to the government about why I'm publishing it
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You know, there are some consumer items that once you choose a brand, you really never switch.
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because I don't think most men think about certain items once they've decided what they like.
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Maybe you find a brand, and you just never change it.
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I guess if you can't find your brand in a store, you might try something new,
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And when it comes to razors, manufacturers do a trick.
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They sell you the razor handle cheaply, but they get you with very expensive blades
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Anyways, once you have a Gillette handle or a Schick handle,
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you're sort of stuck buying the blades that go with Gillette or Schick.
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Not that you're really thinking of switching, because you're a guy.
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I honestly haven't thought about what kind of razor I've used in decades.
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Not since the last century have I thought about it.
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But then I saw this ad by Gillette pop up on Twitter.
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It's less than two minutes long, but that's still very long for an ad, don't you think,
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in an era of 30-second or even five-second ads.
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They call it a short film, because they're a bit pretentious that way.
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And the short film was directed by a young feminist woman named Kim Gehrig,
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I mean, this is an ad for men about, you know, a sharp piece of metal.
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Well, it's odd that a feminist woman would be given the role of directing this ad.
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I mean, the analogy would be having a middle-aged male direct an ad for tampons.
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Unless you were doing that for a very special reason, on purpose,
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I'm going to show you that Gillette ad in full in a moment,
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but first I want to show you some other work that I found on Kim Gehrig's own video channel.
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Let me just show you one of those called You Think You're a Man.
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I'm not going to play too much of it, because, frankly, it's upsetting.
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So it's not hard what to guess this director thinks of masculinity and maleness.
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She doesn't much like traditional ideas of feminine beauty, though, either.
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Here's an ad that I think is intended to encourage overweight women to exercise.
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Now, that's a great idea, and I should be inspired by it, even though I'm not a woman.
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But there's two subtle things going on in this ad.
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Look at how it's redefined as healthy and sexy.
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It's a much lighter touch here than the last one.
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Watch for the anti-male moment at the end of this clip.
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It's not as blatant as that you think you're a man video.
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And I wouldn't mention that, really, were it not for the new monstrosity that Kim Gehrig
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has directed for Gillette, her greatest masterpiece yet.
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I mean, there's an ideological, cultural, aesthetic pattern here.
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Take a look at this 60-second ad that she made for Uber.
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Look at the confident, in-control leader of a young woman of color, of course,
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and the emasculated, goofy, nerdy, beta male, white guy, of course, who tags along with her.
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The fact that the heroine is a minority and the nerdy loser is a white guy is just sort
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But I'm focused on the gender rules, not the racism.
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When it comes to twisting, I just got to keep insisting.
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Baby, you've got me beat up and down inside, out and across.
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Yeah, do you think the director of that ad knows anything about what being a man is
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Okay, so let's get to her Gillette ad, the short film.
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As I say, this has been watched more than 11 million times on YouTube in just two days.
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More than a quarter of a million people clicked like on it.
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So if the goal is to start a conversation, mission accomplished, but if the goal is to
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sell razors to, you know, men, I don't think that would work.
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And Me Too, that's the term for sexual predators in the workplace like Gian Gomeschi or Justin
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So that's how you start an ad about men, a male product to sell to men.
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So now Gillette is saying that that's, don't pay any attention to that.
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Now, being the best, being manly, that's no longer in.
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And the whole woman kissing your cheek, that's so, what's that supposed to be?
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Is that toxic masculinity that a woman is attracted to a man and he's clean shaven and she kisses?
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Most likely her husband kissing him on a smooth cheek.
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It would be like if Apple suddenly said, don't think different anymore.
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Come to think of it, they sort of are increasingly saying that with their censorship, aren't they?
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Or Subway Sandwiches, which says, eat fresh, suddenly did an ad saying, well, you know, eating fresh isn't really important.
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It's bizarre if your goal is to sell a product and make your company look great.
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But maybe that's not what they're pushing here.
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Oh, so bullying by preteens there, that's a toxic masculinity thing.
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Preteen boys, those were what, 8, 9, 10-year-old boys?
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That's who I assume was doing the online bullying there, too, that they showed in text.
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And if you don't think that girls are the masters of mean comments online, well, then you've never met a teenage girl before.
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Apparently, that's all at the feet of grown men who shave.
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And that's the thing, this is so rapid-paced, and it conflates so many different things into one giant stew called men are bad.
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Allegations regarding sexual assault and sexual harassment.
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So hang on, boys wrestling with each other at a family barbecue, that's in the same league as groping a woman's rear end and putting a hand on a woman's shoulder in a boardroom.
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I agree, I wouldn't do that myself, but is that really in the same league as the Me Too sexual predators they were talking about?
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Well, of course it is when you're a feminist director.
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It's all evil maleness unless you're like that nerdy guy in the Uber ad.
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But those boys wrestling, young boys, they're not shaving yet.
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Imagine some scolding social justice warrior feminist with pink hair coming in.
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Again, if you've ever met boys, you know they do that.
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But pretty soon they're chasing each other, playing tag, doing feats of strength wrestling.
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And that quote from Anna Kasparian at the end there, that pundit they quoted, she said sexual harassment.
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Now, she's a pundit on a far-left YouTube channel called The Young Turks.
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Her role on that channel is pretty obvious to anyone who's ever watched it.
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It's to smile at the main host named Sank Uyghur, a big fat guy like me.
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And Anna's job is to wear tight shirts while she does it.
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Sorry, watch the show and tell me if she has another role besides being eye candy.
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The founder of that show, The Young Turks, Sank Uyghur, the fat guy, he's a bit famous for Me Too sexism himself.
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He's basically a washed-up pickup artist who objectifies women.
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But like most male feminists, his woke politics is just to, you know, like Jean Gomeschi,
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was just to cover up or preempt criticism of the fact that he's abusive towards women.
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Anyway, so that was a little weird gem, quoting the woman whose main job is to provide feminist cover for Sank Uyghur's own misconduct
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Sorry for the digression, but I had to point that out.
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And it's hanging the sins of male feminists, the sexual predators of leftists like Harvey Weinstein and Charlie Rose and Bill Clinton.
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They're hanging those male feminist sins around the necks of men and saying it's a problem with masculine men.
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And it's scolding other men for not holding men accountable.
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And this is supposed to make me feel good about getting a scolding.
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And maybe I'm going to go buy a razor right now and say, thanks, Gillette.
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I have nothing to do with any of that sexual predation.
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But in the main, the Me Too moment has been leftist feminist men.
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Harvey Weinstein, the Hollywood producer, would invite women over to his hotel room,
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telling them he had a great feminist role for them in a movie.
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And then he would pressure them to sleep with him.
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And that man who was in Congress there, the black man who was testifying,
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he was assaulted by some Hollywood agent, a male feminist in L.A.
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You're hanging that around my neck as a Gillette user?
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That's the culture of celebrity Hollywood men, male feminists,
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which is just the other side of the coin of the female feminist who directed this ad.
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And right at the end there, a young man telling a young woman to smile at a pool party.
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I mean, I'd have to know the context, maybe know who the people are.
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And I'd have to wonder if that's really a problem at what was really a pool party for young singles.
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So is any pickup line now called toxic masculinity?
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Because they're mentioning all these things together in the ad.
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And I noticed that both of the offending men there were white and both of the correcting men were black.
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Now that's not my focus here, but it's so obvious who the stereotypers here are,
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who the bigots here are, it's the Hollywood folks who made this ad,
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who also were fine with Harvey Weinstein for years.
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There's a racist narrative here, just like there's a misandrist, anti-male narrative here.
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So some 10-year-old boys wrestling at a barbecue is the same as a pack of teenagers beating up someone on the street.
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Do you see the elisions here, the blending of things?
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Asking a girl at a pool party to smile is as evil as touching a female colleague on the shoulder.
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It's as evil as grabbing a female's butt on a TV show is as evil as, I don't know, whatever Terry Crews was talking about.
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Well, he was groped by another man named Adam Venet, a Hollywood agent.
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Maybe that Hollywood agent even worked on this ad.
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Other than just saying men are evil, or at least white men are, I guess.
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Because the boys watching today will be the men of tomorrow.
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Oh, it ends with a little scold there in writing.
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Just in case they didn't hit you over the head hard enough, they put the words on the screen.
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You're not really good enough to buy razors from Gillette.
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So says Kim Garrick, the director of the ad, and her Hollywood team.
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I wonder how many Me Too moments there were in the making of this ad.
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If you click on the link that they show you there, it takes you here.
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Let me read just one line from their re-education page.
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But turn on the news today, and it's easy to believe that men are not at their best.
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Many find themselves at a crossroads, caught between the past and a new era of masculinity.
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where and how we can start to affect that change is less obvious for many.
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And when the change is needed, it seems so monumental, it can feel daunting to begin.
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Yeah, so a media company made an ad smearing men,
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and then it complains about when you turn on the news, you see men not at their best, really.
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And we have to get rid of that old masculinity, you know, that old stuff,
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that masculinity that stormed the peaches on D-Day, that toxic masculinity,
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or when on 9-11, firemen actually ran into a burning Twin Towers rather than running out of it
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Gillette wants to retrain your mind together with you.
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And no thanks, there are enough pink-haired feminists screaming at me already.
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and I'm not really into signing up for re-education camp yet.
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It would have been even weirder had they stood up against real, real, real toxic masculinity.
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Hi, Gillette, I can't find your video on men who force women to undergo female gentle mutilation,
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force their wives and daughters to wear a burqa,
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burqa kill their women for leaving the religion,
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Now, of course, that would be pretty weird for a razor ad too
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because it's political scolding and political activism,
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But the razor company was just as weird and scolding and political.
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but at least the one the imam from Australia mentions would be accurate and helpful.
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Hey, could you imagine an ad for a women's personal product,
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not razors, but, I don't know, maybe some feminine hygiene products of some sort,
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which are a thing, unfortunately, especially on campuses these days.
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banning your ex-husband from getting visitation rights with his kids after your divorce.
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I don't know what the analogies are to the slanders against men put out by Gillette
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I don't know what the female equivalents would be.
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There are things in the battle of the sexes that some women do do.
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It would just be weird for a feminine products company that blamed all women as what?
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Who on earth would try to sell a product this way?
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But, of course, products are not really for sale here.
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I want to show you something for real from the Toronto story yesterday.
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I know you think this is unbelievable, but believe it, it is from their advice column.
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The thing is, she sees other men for sex and is open about it.
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She doesn't have sex with me and says I'm too small.
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Now she wants to have a baby, but it won't be mine.
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The new Gillette is about unmanliness, about being, in that case, cuckolded.
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I wonder which man involved in that Toronto Star story uses Gillette.
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I'm guessing it's the husband who uses Gillette and not her boyfriends.
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Because he's renounced traditional ideas of masculinity, just like Gillette has asked him to.
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Because after countless generations, centuries, millennia, Gillette has found a better way to be a man.
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And lucky for us, this better way came from, of all people, a woman named Kim Garrick.
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You know, Kim Garrick made a long ad for a woman's personal product for the brand Libress.
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Now, I don't know anything about Libress because I'm a guy.
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But turn away now if you don't want to see some lady bits.
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But all the man-hating, emasculating, disavowing in the Gillette ad about razors.
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Imagine for a moment what the absolute 180-degree opposite of such hatred for men would be if it was deployed on a female hygiene product.
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Yeah, like I say, that's the woman who made the Gillette ad.
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I know I couldn't tell the difference between brands
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But after watching that Gillette ad three times
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And learning more about the woman who directed it
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And reading that awful propaganda website by Gillette
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And their pledge to take a million dollars from you, of course
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Because they see how bad it's getting for Gillette