In this episode of The Daily Wire's new podcast, The BentKey Podcast, host Alex Blumberg sits down with co-founder Jeremy Boring and co-producer Caleb Robinson to discuss their plans to launch a new company, BentKey, a children's entertainment company, in the wake of a growing number of leaks about what's going on inside Disney, including a leaked audio recording of a gay employee being told to create a gay agenda in their kids' shows, and a leaked video of a company executive encouraging cross-dressing employees to travel for abortions, and promoting anti-racism indoctrination of its employees in Florida, to name a few of the things Walt Disney has been accused of doing in regards to their kids and why it s time to start a kids' entertainment company. This is a must-listen if you ve ever wondered what it s like to work at a company as big as Disney, or if you re curious about what s going on in the world s most influential children s entertainment giant, and what it means to be a kid in the entertainment industry today. This is the episode you need to listen to hear! And if you haven t yet, be sure to check out The Bentkey Podcast on Apple Podcasts or wherever else you get your news and information, you won t want to miss it! Subscribe, Like, Share, and Subscribe to our newest episode, The Boringcast, wherever you re listening to this podcast. It s going to be consumed, Subscribe, and share it with your friends and family! Thank you so much for listening to The Boredcast, we really appreciate it. We re a lot, we re making it a great place to spread the word out there. . - The Booringcast. - Thank you for listening and sharing it around the world, and we re looking forward to hearing from you! - Cheers, Jeremy, Caleb, and the Boorings Podcast. and the Bentkey Crew - AKA the Boredoc Crew! - Alex, Alex, from Croatia, AKA Mr. Boring, , and the rest of the BentKey Crew. , Alex, , AKA of The Bent Key Podcast, . . . , , & the Bent Key, and , the Podcast from Croatia from Croatia ( ) is a podcast about all things podcasting.
00:00:36.000And so we decided we would host a live town hall that day and I would announce it to the world while announcing to our staff the Daily Wire was going to launch into kids entertainment with a $100 million commitment that we were going to change the paradigm.
00:00:50.000Disney controls the greatest content library ever created.
00:00:53.000Their cultural reach, specifically with kids, is far greater than anything that has ever existed throughout human history.
00:00:59.000From Snow White through Frozen, the company has captured the consciousness of kids and parents around the world.
00:01:05.000In early 2022, leaked footage revealed Disney company executives pushing the installation of queerness and radical messaging directly into their kids' content.
00:01:14.000One of Disney's executive producers said during an internal company meeting that she's implementing a, quote, not at all secret gay agenda and is regularly adding this and other radical messages to her kids shows.
00:01:24.000For example, in the show The Proud Family, Disney stirs racial division with songs like Slaves Built This Country, where kids rap about descendants of slaves earning reparations.
00:01:33.000Viral videos released this year show Disney's live action Snow White star Rachel Zegler condemning the iconic Disney story that launched the company into what it is today.
00:01:41.000Beyond just their content, Disney is a corporation now known for pushing all the worst excesses of the woke left, tossing aside gendered greetings at its theme parks, while employing crossdressers at its children's boutiques, paying for its employees to travel for abortions, promoting anti-racism indoctrination of its employees, going to war on behalf of radical left-wing social policy in Florida.
00:02:02.000Walt Disney loved America, but the company he once founded is now on a very different path.
00:02:07.000When Jeremy Boring, Caleb Robinson, and I created The Daily Wire, we didn't just do it to get into politics or just to get into podcasting.
00:02:13.000We launched this company so we could have a marked influence on the culture of America.
00:02:18.000We wanted to reintroduce traditional values back into a country that has long forgotten what those values stand for.
00:02:24.000We have been fighting back with multiple entries in the entertainment space, and we continue to do so with upcoming and exciting projects like What is a Woman, Terror on the Prairie, the upcoming Pendragon Cycle.
00:02:34.000When we saw what was happening with Disney, the most influential kids brand on the planet in history, we knew we couldn't sit still.
00:03:05.000It's about giving kids a proper childhood, creating for them a sense of wonder and adventure.
00:03:10.000It's about protecting kids from being used by agendas of any stripe.
00:03:14.000It's material I would put my kids in front of.
00:03:17.000All in all, Caleb, Jeremy, and I have created an entirely new company.
00:03:21.000We've hired an entirely new team to create these incredible shows.
00:03:23.000We've created an entirely new app, available on all the most popular devices, to deliver this content onto devices and into your home.
00:03:30.000Not only did we create shows from scratch, we also acquired a massive amount of content, all centered on the same values as the shows we've created.
00:03:37.000There are over 150 episodes available right now on the BentKey app, with new episodes released every single Saturday morning.
00:03:46.000More proud of BentKey probably than anything we've ever done at this company.
00:03:49.000I know Caleb is too, and I know for sure that Jeremy is.
00:03:52.000I wanted to bring Jeremy back to the Sunday Special to reiterate and discuss our overall strategy in the entertainment and culture space, and to highlight the amazing work we've started with BentKey.
00:04:01.000So, please welcome back, all the way from Croatia, Daily Wire co-founder, producer,
00:04:05.000director, and so much more, my best friend, Jeremy Boring.
00:04:18.000So my good buddy Jeremy Boring, welcome to the Sunday special again.
00:04:22.000So I want to separate this conversation into two big pieces.
00:04:25.000Piece one is going to be all fun and awesome stuff that we're doing here at Daily Wire and now at Benkey.
00:04:30.000And then part two, we're going to get into the politics.
00:04:32.000So we're going to separate that out for the listeners because...
00:04:34.000It's very hard to mix these two particular topics.
00:04:36.000But let's jump into stuff that's actually good in the world happening right now.
00:04:39.000So we've launched at Daily Wire, and thanks to your leadership, we've launched the biggest initiative in the history of Daily Wire, and that is children's programming over at BentKey.
00:04:48.000So why don't we start off with kind of the conversation.
00:04:50.000Let's go through the history of how BentKey came about.
00:04:53.000Why don't we start with the first question.
00:04:56.000I know this question's been asked you a thousand times because you literally wear a BentKey around your neck and have ever since I've known you.
00:05:04.000Yeah, so I wear every day for the last 28 years, I've had this band key around my neck.
00:05:09.000And it's the key to a small theater in a town called Post, Texas, where I grew up doing, doing plays and where I kind of discovered who I was and what I wanted to do in life.
00:05:19.000The full story of that is probably not one for this conversation.
00:05:25.000It's one for, you know, when there's bourbon around and cigars and long hours late into the evening.
00:05:29.000But it bent in the lock and I put it on a string because it sort of represented this important period in my life where I was being trusted with responsibility for the first time, where I was associating with adults for the first time, where I was sort of discovering who I am and what I believe and what I wanted to do with my life for the first time.
00:05:46.000And so at various times, Benkey has been used by our company, the parent company that owns the Daily Wire, which is comprised of you and Caleb and I and our original investors.
00:05:57.000We named that company Benkey during a renaming halfway, kind of halfway between the founding of the company and today.
00:06:04.000And when it came time, at that time, we did it because people who haven't started businesses may not know.
00:06:08.000It's really hard to find any word or two-word combination to use for your business that isn't already trademarked, that isn't already owned by someone.
00:06:16.000And so after we'd gone through like 30 names one day, and we were completely exhausted, we were like, what's something that certainly no one would have used?
00:06:26.000But I think when this conversation about kids came up, We were originally calling our initiative, which we announced to the world a little over a year ago, DW Kids.
00:06:36.000I think we should get to how we made that announcement.
00:06:39.000It's one of the great stories of the history of our company.
00:06:42.000But just to put a bow on the name, we made this announcement after Disney, sort of after Chris Rufo leaked some tapes from inside Disney talking about their not-so-secret gay agenda and trying to sneak queerness into their shows and radical racial politics into their shows and using quotas to make sure that Quote unquote, marginalized groups represented more than 50% of the onscreen talent and their kids programming.
00:07:05.000We thought that demanded a response, and we started calling our response DW Kids or Daily Wire Kids.
00:07:11.000But over time, that began to really sit poorly with me because of what our actual goal is.
00:07:16.000Our, you know, Daily Wire is a very politically charged name, obviously, because the Daily Wire is a very political company, because you and I are very political.
00:07:25.000The work that we do is very political.
00:07:28.000And while the launching of our kids entertainment company is intrinsically a political act, what we're trying to do with that political act is create content for kids that isn't inherently political.
00:07:39.000What we basically believe at Bintke is that, you know, In America, we have a two-part problem.
00:07:45.000We've infantilized adults largely through our university system.
00:07:49.000We refer to 23-year-old adults as college kids and hold them to no account, treat them as they have no agency, as though they have no personal responsibility.
00:07:58.000And then on the other hand, we take actual kids, And we say, no, you're not allowed to have a childhood.
00:08:03.000You're not allowed to live in a space of wonder and adventure and joy and imagination.
00:08:08.000Instead, we're going to use you as political instruments, as political props, as a petri dish for our craziest social experiments that we've ever done as a society.
00:08:18.000You and I and Caleb, The Daily Wire, we want to say no to both of those and say, no, adults should be treated as adults.
00:08:24.000Kids should be treated as kids, and Behnke endeavors to give kids an environment to do just that.
00:08:38.000It's the kind of content that you could trust your kids with, that your kids will love and enjoy, the kind of content you and I got to grow up with, the kind of content on which politics is formed later.
00:08:48.000The kind of content that allows kids to form their personality, to form their character, to be exposed to values, to find themselves.
00:08:57.000On that good foundation, good politics will be built.
00:09:01.000On that good foundation of Ben Key, perhaps daily wire politics can be built in the future.
00:09:05.000But Ben Key isn't about politics, and so that's why we needed a new name.
00:09:08.000And I thought Ben Key was a fun name because it is mysterious, because it has this sense of whimsy, because it isn't, you know, we used a bunch of words, but words have meaning.
00:09:18.000What if we called it Ember, or what if we called it, you know, any number of, but all of those come with some sort of meaning.
00:09:26.000The beauty of BentKey is I think it gives us the opportunity to build something completely new.
00:09:30.000You know, in success 10 years from now, BentKey won't mean the key that Jeremy wears around his neck.
00:09:35.000BentKey will mean this body of work that has impacted millions of kids around the world, and that they hold dear, that's helped them in the same way my key helped me.
00:09:44.000We'll get to more with my friend Jeremy in just one second.
00:09:52.000First, I want to talk to you about DailyWire's most trusted privacy partner and the premiere sponsor of this show, ExpressVPN.
00:09:59.000Using the internet without ExpressVPN, it's like leaving your keys in your car while you run into the gas station for a snack.
00:10:03.000Most of the time, you're probably fine.
00:10:05.000What if you come back to see someone driving off with your car?
00:10:08.000Every time you connect to an unencrypted network in cafes, hotels, or airports, any hacker on the same network can gain access to your personal data, such as your passwords and financial details.
00:10:17.000It doesn't take much technical knowledge to hack somebody.
00:10:53.000Obviously it's an amazing thing for parents, so one of the things as a parent of four that I've had to come up against, you obviously have a kid as well, and all of our hosts have kids.
00:11:01.000One of the things that we all as parents have such a tough time with is finding entertainment for our kids, because obviously, you know, you need a five minute break, you put your kid in front of the TV.
00:11:09.000The problem is if you put your kid in front of YouTube, then there's a very good shot that the algorithm is going to feed them something truly awful within five to ten minutes of you putting them in front of YouTube, which is usually how people now watch TV.
00:11:20.000If you put them on Disney Plus, There's a very good shot that they're going to be fed a piece of content that runs directly counter to your values.
00:11:26.000The beauty of BentKey from a parental point of view is that this is really a safe space for your kids.
00:11:31.000You can put your kids in front of BentKey and they can spend hours, and no one should spend hours in front of a screen if they're a kid, but they should spend whatever time they're going to spend in front of a screen with people who actually share your values and who aren't going to seek to twist their minds in some particular political or cultural direction.
00:11:53.000It's not that there isn't wonderful content out there, safe content out there for kids.
00:11:56.000It's that you can't really trust the platforms anymore that house that content.
00:12:00.000You can put your kids in front of you.
00:12:03.000Snow White and the Seven Dwarfs, but it might immediately then roll into Disney's new Snow White, which is an actual repudiation of the values, as declared by their own lead actress, Rachel Ziegler, of the values of Snow White and the Seven Dwarfs.
00:12:16.000So what we endeavor to do is curate a body of work at Bent Key where none of the content betrays the values of our core audience, and I would say that the core audience for Bent Key isn't even the core audience for Daily Wire.
00:12:28.000I think it's a much broader audience than that.
00:12:30.000I think that there are plenty of Independent, moderate, and even light left-wing parents out there who don't want to see radical values, who don't want to see their kids exposed to radical values, Benkei can be a home for all of those kinds of people.
00:12:45.000People who want, as you say, you shouldn't put your kid in front of the TV for hours, but for whatever length of time they're there, you can know that they're being exposed to good and beautiful content.
00:12:54.000Now, Creating that content is a generational work.
00:12:58.000We've launched with four original shows and a fifth that is original.
00:13:03.000We didn't create it, but we're working with the creator and now we have it exclusively.
00:13:07.000So really five shows that are unique BentKey offerings.
00:13:12.000Those best represent our vision for BentKey.
00:13:15.000Those are Kid Fit Go, Kid Explorer, Chip Chilla, Wonderful Day with Mabel McClay, and Gus Plus Us.
00:13:21.000And I can say that I'm incredibly proud of those five shows.
00:13:25.000But we wanted to make sure that our offering was robust.
00:13:28.000Want to make sure that parents got value for the money that they're going to spend.
00:13:31.000So we also went around the world and curated existing content.
00:13:34.000That we didn't think betrayed the values of our audience.
00:13:37.000It may not be that every piece of that content perfectly encapsulates our values, or that it perfectly represents our long-term vision for the company, but it's highly entertaining, high quality, and safe content.
00:14:01.000Every single piece of content that a kid will be exposed to on Bent Key, at a minimum, will be neutral in terms of, you know, the sort of woke identity politics of the moment.
00:14:12.000And in many cases, and especially in the cases with our original content, I think we'll be very values forward, very values positive.
00:14:18.000So let's talk about how you actually build a children's entertainment company.
00:14:23.000People, I think, when they see a product just roll off the shelf, any product, they don't see all the work that went into the product.
00:14:28.000It just comes off of the price and the price is whatever it is per month.
00:14:30.000And they think, OK, well, that sort of automatically existed.
00:14:33.000I think take us behind the scenes as to how this happens, because we literally took The resources that we had as a political commentary company and news generating company, and we poured those into a completely different company with a completely different orientation requiring completely different sets of skills, which effectively meant building a giant second company with a massive investment.
00:14:53.000Well, the first time we ever started talking about kids content, I remember I was in a hotel in Grand Rapids, Michigan, and I was on a phone call with you talking about the general entertainment content that we were about to really launch into in earnest.
00:15:06.000And you said, you know, I think that this general entertainment play is a smart play, but the real play is kids content.
00:15:13.000And we brainstormed about that on the call, as we often do with ideas back and forth.
00:15:17.000And I remember ending that call thinking, if we were going to do such a thing, what we should do is hire Glenn Beck to be Mr. Rogers.
00:15:48.000He owns, I think, the actual original business model that Walt took around to raise money to build Disneyland.
00:15:55.000I mean, In many ways, I think this is what Glenn Beck was put on the earth to do.
00:16:00.000And so I started dabbling with that idea.
00:16:01.000Could we get Glenn Beck to come over and do kids content for us?
00:16:04.000And, you know, obviously, Glenn and Tyler and the guys at The Blaze are good friends of ours, but they also are our competition.
00:16:10.000And so it became clear pretty quickly that they probably wouldn't take their number one star and let us have half of his time to come work on our content.
00:16:18.000And the idea of kids sort of got put on the back burner for a little bit.
00:16:21.000We invested heavily at that time in starting our general entertainment company at shooting our first feature films.
00:16:28.000We somehow detoured into a razor company and then into a chocolate company.
00:16:33.000But over time, we kept coming back to this idea of kids entertainment, because it's probably where the biggest need is in the culture.
00:16:40.000You know, as Andrew Breitbart always said, politics is downstream of the culture.
00:16:43.000You and I sort of came of political age in West Coast conservatism, which was very focused on this idea of the importance of culture.
00:16:51.000And kids entertainment is where the hole is.
00:16:53.000And so a little over a year ago, those tapes from Chris Ruffo leaked of what was going on inside Disney.
00:17:00.000And this will give people an amazing insight into how The Daily Wire works.
00:17:06.000You sent me the story at 530 in the morning, my time, obviously, you're an hour ahead on the East Coast.
00:17:13.000And you said, we should do something, we should launch into kids content.
00:17:17.000I wrote you back and said, Ben, you always have big ideas.
00:18:00.000And I said, I think that we have to announce today.
00:18:04.000While people are rightly outraged about what Disney, what's happening at Disney, by the way, Disney, the most important entertainment company in the history of the world, especially where kids are concerned.
00:18:17.000I said, I think we have to announce that we're going to make an investment in kids and that we're going to spend, we're going to commit $10 million over the next three years.
00:19:53.000This is a, as you said, a fundamental change, a fundamental reallocation of resources.
00:20:01.000And so we decided we would host a live town hall that day and I would announce it to the world while announcing to our staff that the company that they thought that they belonged to was about to become a completely different company.
00:20:11.000And I started trying to scratch out what I would say.
00:20:16.000And this is the problem in businesses.
00:20:17.000When you have an idea, then it hits reality.
00:20:20.000I get to work and standing outside my office are like all of our lawyers and all of our executives there to tell me why it's completely impossible to do what we've just declared.
00:20:29.000Even our production staff saying, we can't host a town hall today that goes out live and has... So we start wrestling with all of this.
00:20:37.000And the hours are ticking by as I'm trying to just fight the fight of, can we even say that we're going to do such a thing?
00:20:43.000What are even the ramifications of saying that we're going to do such a thing?
00:20:46.000And I'll never forget, at about noon, I walked back to where Caleb was and Caleb said, are we going to be able to pull this off?
00:20:53.000And I said, I think we can do the town hall at two.
00:20:57.000I think we can actually pull off the town hall.
00:20:58.000They're, they're going to start building a stage for me to stand on and taking down sets so that our employees have a place to listen to the town hall.
00:21:49.000Disney's content budget is a billion dollars a year.
00:21:52.000Hollywood spends like 180 billion dollars a year on content.
00:21:57.000So we to say that we're going to spend 10 million isn't we're not taking seriously the scope of the fight that we're claiming that we're going to jump off into at 10 million bucks.
00:22:06.000We've got to really we're going to do this.
00:22:08.000Caleb said, where's the money going to come from?
00:22:11.000And I said, when you wish upon a star, which is probably trademarked, and I can't say it on your show.
00:22:15.000But basically what I said is, if we're going to do it, we have to do it.
00:22:18.000And we have to just accept that it's going to change everything.
00:22:20.000We have to accept that we don't know how we're going to do it.
00:22:22.000We have to set ourselves up for the fight of our lives.
00:22:27.000And now we get engaged in this big argument about that.
00:22:31.000Another argument with all the attorneys.
00:22:32.000Another argument with all the executives.
00:22:34.000And then someone comes and knocks on my door and says, Jeremy, they need you in hair and makeup.
00:22:38.000And I realized that I hadn't written a speech.
00:22:39.000I didn't even know what I was going to say to the world.
00:22:42.000So, I walked over, they're powdering my face as I walk up on the stage, and I went live and told the world what we were going to do, that The Daily Wire was going to launch into kids' entertainment with a $100 million commitment, that we were going to change the paradigm.
00:23:43.000We got busy real, you know, making mistakes and quickly iterating and trying to do better and solve those problems.
00:23:50.000We got busy licensing content from all around the world.
00:23:54.000And if you look at our company today, it looks nothing like it looked 18 months ago.
00:23:58.000We have a company that's completely oriented toward entertainment and in particular an emphasis on this kid's entertainment.
00:24:06.000Because that's where the real fight is.
00:24:08.000Because if all we do is criticize the culture, if all we do is talk about politics, if we don't get busy making culture, then there is no country to conserve.
00:24:17.000There is no country for us to try to save.
00:24:22.000And that story is, as you said, incredibly indicative of how the company has always been run.
00:24:27.000In the sense that we are incredibly fast in terms of our reactive power.
00:24:31.000And that I think is our superpower in this particular space.
00:24:34.000Not just in announcing kids, but in doing things down to deciding that we're going to create a Snow White film.
00:24:39.000Like that was not on the slate six months ago.
00:24:41.000That wasn't even on the slate like four months ago.
00:24:43.000But then when Disney came out and basically started putting out all of this press about its Snow White movie that was coming out in spring of next year, all about how Snow White is actually an empowered single woman, and the typical themes of Snow White are hackneyed and old, we have to get rid of those, and the dwarves aren't actually dwarves anymore, now they're normal-sized people, and all the rest of this kind of stuff, we just decided, you know what?
00:25:04.000The only way to fight that is by actually making our own version of Snow White starring Brad Cooper.
00:25:08.000We made that announcement simultaneous with the launch of Enki.
00:25:13.000I wrapped a film for Daily Wire Plus on July 9th.
00:25:19.000And on July 11th, I landed in Rome to produce our Pendragon Cycle, the biggest piece of work we've ever undertaken.
00:25:27.000And when I walked off the plane, I got hit with all of the Rachel Ziegler comments about the new Snow White that, you know, I think that may have been the day that the pictures leaked of the reshoots and we saw that the dwarves weren't dwarves.
00:25:40.000And all these clips started circulating of her saying, you know, it's not 1937 anymore.
00:25:47.000You know, I am not a fan of the original movie.
00:25:51.000One thing she said is, they keep accusing us of making a PC Snow White, and that's right, because that's what this old story needed.
00:25:58.000And I thought, well, no, that's the opposite of true, you know, the fairy tales.
00:26:05.000Are unique because they, you know, some of them are a thousand years old.
00:26:08.000I mean, they, they contain timeless truth.
00:26:10.000What made them so powerful when Disney, Walt Disney chose to tell them, he said, here's these beautiful stories and they, and they have it all.
00:26:54.000And The amount of chaos that that creates, the ripple effect of making a decision like that's amazing, but here we are.
00:27:01.000We'll get to more with Jeremy in just a moment.
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00:27:47.000Not only has GenuCell been a longtime partner of the show, my family's been using their products for over a decade.
00:27:51.000They first advertised with a show I was on in Los Angeles like a decade ago.
00:27:54.000Even when they weren't advertising, we kept using the product because it was just that good.
00:27:58.000They have crazy fast results that correct skin blemishes right before your eyes.
00:28:01.000GenuCell is so confident in their product, you can try them for yourself completely risk-free.
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00:28:25.000I mean, the quality of the product, it's the proudest I've ever been of any product that we've ever released, aside from my own show, which I literally do every day.
00:28:31.000But in terms of the actual quality and beauty of the product, I mean, it surpasses anything by far.
00:29:21.000The Exodus seminar that you and Jordan Peterson and Dennis Prager and Miss Jordan show, but that so many of our friends and heavyweights were a part of.
00:29:29.000And I feel like that's a piece of content that stands the test of time.
00:29:31.000It's a, it's a transcendent piece of content.
00:29:34.000We, we make a lot of wonderful content, but it's about the news of right now, of right now, of right now, of right now.
00:29:39.000And you and I have talked a lot about what is a legacy in that environment.
00:29:43.000You know, your, your show does enormous good in the world on a day to day basis.
00:29:53.000And one of the things that you and I have been trying to do, and that we've kind of learned from watching some of our mentors in the space, Andrew and Rush Limbaugh and others, is we've just realized that we have to build legacy content.
00:30:03.000We want to speak not just into this exact moment, but into the future.
00:30:07.000And Mabel McClay, I think, is the thing I'm the most proud of, of anything we've ever made.
00:31:08.000But it's also not like drab modern content.
00:31:11.000It's this, it's nostalgic, but it's today.
00:31:15.000I couldn't, I couldn't be more proud of the show.
00:31:17.000I, I think that, uh, it may be that when people look back at our legacy, a hundred, you know, 50 years from now, that's the thing that they talk about the most.
00:31:28.000Maybe we make a hundred or 200 or 500 episodes of Mabel McClay and there'll be kids who say, yeah, my childhood was Mabel McClay.
00:31:36.000She taught me what it was to have imagination.
00:31:38.000She taught me what it was to have heart.
00:31:45.000It's a live-action show starring my dear friend of many years, Katie Chase, created by she and her husband, Ryan Chase, who ran a kids' improv school in Los Angeles.
00:32:22.000Some of our Daily Wire guys had to step in.
00:32:24.000Mathis Glover, who's been with us, well, literally since day one, helped to direct the first few episodes, pushed himself to the absolute max.
00:32:33.000Delivered in the in the biggest way we could have possibly hoped for.
00:32:37.000Matt Barry, who's worked for the company in in many different roles over the years, who's a true creative, stepped in to be the the producing director.
00:32:47.000Of the show, he'd never done anything like it before, but with a little help from me, a little help from Mathis, the help of a great crew, he found his way.
00:32:55.000Ultimately, the help of John Price, our executive that we brought in to be over the show, really helped Matt to find his way.
00:33:02.000And this is, again, this is what Matt was put on the earth to do.
00:33:05.000He's going to do this, I believe, for the rest of his life.
00:33:09.000And what they delivered, I think, again, I think kids will be talking about for the rest of their lives.
00:33:13.000Then you have Chip Chilla, the first show we ever announced, an animated show about a family of homeschooling chinchillas who, uh, it's these wonderful parents who just invest immediately into the lives of their kids.
00:33:23.000They sort of meet their kids where they are, and they're always looking for an opportunity to teach them, which makes it sound like it's an educational show.
00:33:29.000It is not in any way an educational show.
00:33:32.000One thing you and I talked about from the very beginning is this idea of cultural literacy, that the cartoons that I grew up with, From Looney Tunes, Merry Melodies, all the way to the kind of Saturday morning shows that were popular when I was a little kid.
00:33:47.000They all contained sort of the American mythology within them.
00:33:53.000They contained our literary history within them.
00:33:56.000I first learned about Tom Sawyer convincing his friends to whitewash the fence, not from reading Mark Twain, but from watching Bugs Bunny.
00:34:05.000That's how all art used to be until really this very modern moment in which we live where it's now where the American canon, the Western canon, is considered somehow evil.
00:34:21.000It's not that it's an educational show where we do a book report at the end of it.
00:34:25.000No, it's for kids who are too young to do book reports.
00:34:27.000But it exposes them to these characters, George Washington, and exposes them to the idea of Moby Dick, not in a way that It's meant to help them when they get to school in a way that's meant to help them be well-rounded humans.
00:34:40.000It's to help them recognize those stories when they encounter them later in life.
00:35:52.000We're going to keep pouring everything we've got into it and success.
00:35:55.000And, you know, I think we would both like to look up at the end of our lives and see that this of all the things that we created, that this has the most legs, that this has the most staying power, because I think it can do the most good.
00:36:06.000We'll get back to this with Jeremy in just one second.
00:36:08.000First, as you know, we do things very differently here at The Daily Wire.
00:36:12.000We host several of the top news podcasts in the world.
00:36:14.000We launched a chocolate company overnight.
00:36:15.000We just took Disney head-on by releasing 150 episodes of kids content.
00:36:19.000It takes very specific people with very specific skills to do this kind of stuff.
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00:37:09.000One of the things about the shows, and that we've tried to do with the broader entertainment project, and this is mainly because of you, is try to give people material that they actually want to watch, not that they think that they should want to watch.
00:37:19.000And that's definitely true with the kids' content.
00:37:21.000The first time my kids opened the app, they immediately, I mean, they can navigate the technology better than I can because, of course, I'm now the older generation, but they can navigate that technology, and they were pulling up the shows, watching them, enjoying them, laughing at them.
00:37:33.000My three-year-old is already a Chip Chilla fan after just a couple of days.
00:37:37.000And you can see the response in the marketplace.
00:37:39.000I mean, the number of people who have been waiting and wanting and who have been emailing me and calling and just asking for a year since we announced this, when is this thing going to drop?
00:37:47.000When are we finally going to be able to have a safe place to put our kids in front of the TV?
00:37:52.000Those people, I think, are going to be really satisfied.
00:39:33.000I'm incredibly proud of the work that we're doing.
00:39:35.000And I also have a three year old daughter.
00:39:37.000And I didn't test this content on her, in part because she's very young.
00:39:41.000I don't let her watch a lot of content.
00:39:43.000But last yesterday, I was doing an interview with Dr. Peterson and my phone buzzed and I looked over and it was A message from my wife saying, your daughter just came to me and said, Mommy, I want to sit on the potty and watch Chip Chilla.
00:40:48.000DailyWire is for you, and BentKey is for your kids, and you should enjoy both of them.
00:40:52.000Jeremy, I want to shift topics here, and that's going to require a background change.
00:40:57.000OK, so we've now shifted background, which means that we're going to go from the happy to just the horror show that is Daily Politics.
00:41:04.000Obviously, Jeremy, we haven't had that much chance to talk because you've been in Europe traveling around and shooting the various movies and shows that we've been doing.
00:41:11.000But in the meantime, the world is now on fire.
00:41:14.000It is on fire pretty much across the board.
00:41:19.000With regard to the massacre of Jews that happened in the Gaza, the so-called Gaza envelope, those are the areas around the Gaza Strip, the murder of some 1,400 Jews, and then Israel having to use its military power to try and strike Hamas targets.
00:41:33.000I'm going to try and break this down into pieces because it's such a big topic.
00:41:35.000So we'll try to do this kind of in timeline fashion.
00:41:38.000So first your reaction to the massacre itself and what the West missed that allowed this sort of thing to happen.
00:41:44.000Well, obviously, it's one of the most devastating days in my lifetime.
00:41:48.000You know, tragedies happen in the world all the time.
00:41:51.000And some cynics on Twitter are angry because we're all talking about this and there's other and even bigger atrocities that happen that don't get any screen time that we never comment on.
00:42:02.000But when something hits close to home, obviously, it resonates more deeply.