Everyone likes wearing those button-up shirts, like I was wearing a flannel shirt earlier today, but if you don t tuck them in, they look kind of odd. There s a little blanket that goes over your dick and your butt. It s like a backwards hill. The idea is that you re moving around a lot, so when you tuck it in, it keeps it from being untucked. But who the fuck tucks their shirt in? Especially if they don t have a job where you can t be wandering around with your shirt untucked? Well, a new company, Untuckit, has figured that out. They re made exclusively for men who wear their shirts untucked, and women too. And women like it because it covers their vajayjay and their butt, and they can walk around with their legs hanging out more skin. So now, women won t be so excited to wear your clothes either. They ll have to wear underwear. Good googly moogly! This episode of the podcast is brought to you by UnTuckit. Use the code ROGAN and save 10%. Shipping is free both ways both ways. If you want to send it back, use the code RBOGAN for a discount, and you ll get 10% off your entire purchase. You can't ask for more than $99.99 and get a discount on your first purchase at UnTUCKIT. You'll get a 10% discount when you place your order through the website, and a free shipping is included in the offer. It doesn't get any better than that. Use the discount code RUGAN and you get an extra 10% all year long. at checkout and get an additional $5 off your purchase when you sign up for the offer starts at $99, plus free shipping and free shipping. And you get 20% off the first month, plus an extra $5 shipping when you enter the offer gets to redeemable at $49.99. That's free shipping, plus a FREE shipping offer when you use the offer is $99! . It's a deal that starts on my website. I'll be giving you $5 and gets you an ad-free version of my ad-only version of the show, and I'll get $10% off my review on my Insta story, and an additional discount on the next week's episode gets $25 off your first month.
00:04:56.000If you're a person like me and the majority of what you do is on YouTube or on social networks and you don't want to constantly be updating a website, one way to keep it current is to use this Instagram plugin which feeds right back to your Instagram feed, obviously, and so gives people a reason to come back and check it out.
00:05:12.000Maybe they don't use Instagram themselves.
00:07:26.000Well, it's also made with stevia, so it has very little sugar.
00:07:30.000There's like one gram of naturally occurring sugar per serving.
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00:07:54.000We just buy the best stuff that you can get.
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00:10:30.000I guess you could maybe put wheat somehow or another in a bar to make it...
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00:10:42.000Buffalo meat, 14 grams of protein, and it's based on a recipe that has been in the Lakota Sioux warriors for centuries.
00:10:50.000You really can't call them Lakota Sioux.
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00:11:59.000Next weekend, we're going to be at the Comic-Con American Comedy Company Wednesday and Thursday, July 23rd and 24th, bringing Kill Tony, Thunder Pussy, and having a comedy show there with Burt Kreischer.
00:13:30.000Washington State's going off now, too, because now they just started selling it.
00:13:33.000So now the same ripple effect, the same effect that's happening in Colorado, which is they're making way more money than they even planned.
00:13:41.000They had an idea of how much money they would make, and they're making way more, way more now.
00:13:45.000I mean, well, that's something that's been tied up for too long, and I think it makes a lot of sense.
00:14:25.000Communities online could have a coin almost as a reward system for the best participants within that community.
00:14:31.000Well, I think ultimately we will have digital currency across the board for a variety of different things.
00:14:39.000And it could be really easy for communities, whether it's online communities or in towns, to set up their own money.
00:14:45.000Because I remember there was a town in...
00:14:47.000Man, I want to say like North Carolina, but there was a town that was in the news a while back where they had decided to make their own digital, not digital currency, but local currency.
00:14:59.000And it was being talked about in the news and it was like everybody sort of agreed to what things would be worth and they would all have their own way of trading goods and selling things and passing it back and forth to each other.
00:15:12.000I think that, as an online thing, that could be everywhere.
00:15:16.000Yeah, the decentralization of the power.
00:15:20.000Why should some person in Missouri be concerned with what guys on Wall Street are doing?
00:16:42.000Of the situation and the idea that, here's one quote, almost all of our studies participants, the authors conclude, grossly underestimated Americans' average household incomes and overestimated the level of income inequality.
00:16:59.000So both income inequality and social mobility, though not as ideal as we would like them to be in the land of equal opportunity, are not as large and immobile as most of us perceive them.
00:17:10.000He's getting destroyed in the comments.
00:17:12.000Yeah, whenever I see something like that, I always wonder if it's the audience dictating the message or the message being authentic.
00:17:21.000Because I always wonder, who are the people reading this magazine?
00:17:24.000They're probably fairly well off, right?
00:18:10.000It's an ideology as much as being a conservative is, as much as being a liberal is.
00:18:15.000Like sometimes people, they get on that one team and then they just sort of adopt the ideas and the inclinations of that team.
00:18:22.000So this seems like what he's doing, and this is again coming from a moron, this seems like very libertarian in its slant.
00:18:29.000And it just, whenever someone does something like this, It makes me question all the things that they think about.
00:18:37.000You're supposed to be a guy who points out logical fallacies, who's involved in critical thinking, objective reasoning, and you say something like this, this is like...
00:18:45.000No, there's crazy inequality in this country.
00:19:00.000I can't remember the name of the documentary right now, but it followed a couple of people, Silicon Valley type entrepreneurs, and tracked their incomes relative to those of individuals within the company, and the sort of ratio over time, how those have changed.
00:19:16.000But if you look at technology, which is sort of the angle that I'm looking at it from, the whole intent, more often than not, is to build efficiencies into your process.
00:19:28.000If you're Amazon, for example, figure out a way to run your warehouse without people.
00:19:33.000Figure out a way to have robots to automate all of it, right?
00:19:37.000Because essentially your bottom line is affected by how much you can...
00:19:42.000Like the automakers, for example, get robots in there.
00:19:45.000Their technology appears to push in this direction of eliminating humans from the equation.
00:19:52.000Where it becomes tougher to pinpoint where the actual value is being added in the product that you're receiving.
00:19:58.000So it's not like Amazon warehouses don't have humans in them.
00:20:48.000So once we have drones that there are testing, that are delivering products, it's a matter of time before the skies are filled with robot delivery trucks that are landing places and dropping off TVs and Definitely.
00:21:02.000I think the last time we were here, we were talking about self-driving cars and how in an airplane, it's okay for that process to be automated, but in cars, we freak out about it.
00:21:10.000I think it's the same thing with drones.
00:21:13.000People are afraid of what they don't know, afraid of the unknown.
00:21:16.000But maybe drones are a little bit further out, but what's happening right now is also interesting and exciting, and it's kind of flying under the radar in the sense that You have Amazon Prime, you have Amazon Fresh, you have all these ways of getting things that you need without necessarily the same ecosystem,
00:21:36.000the same chain that you once would have had where you had a delivery man brings it to a store and then the person in the store puts it on the shelf and then you have to go to the store to buy it and you have to go through a cashier instead of an automated checkout.
00:21:47.000Just a number of human beings involved in that process used to be a lot more so everybody in that value chain could take a little piece for themselves.
00:21:53.000But in this Amazon universe, it's all about eliminating those cogs and just doing A to B. So, yeah, a drone is maybe the endgame, but even right now, there's a huge impact to that form of consumption.
00:22:09.000Yeah, it's so strange to watch the climate shift and change.
00:22:15.000It's so strange to watch just online shopping.
00:22:18.000I remember I did some online shopping a year ago.
00:22:21.000I mean, not a year ago, a while ago, rather.
00:22:24.000And I forget what it was that I bought, but somebody said, where'd you get that?
00:24:46.000I mean the life experience of a person who lives in a high rise versus the type of person who has a few acres.
00:24:53.000It's a totally different life experience and therefore the culture that you participate in is going to be a little bit different.
00:24:59.000So when people say to me, for example, oh, you know, you're Canadian.
00:25:04.000You've been to Toronto a lot, so you know it's roughly the same kind of idea.
00:25:07.000But when you ask me a question like that, statistically, I would say Toronto is probably more like New York than New York is like Kansas City.
00:26:42.000But he was trying to draw some kind of conclusion there that even though we're culturally identical, we don't shoot each other, which obviously is not true.
00:26:49.000But some of the statistics coming out of Chicago right now are crazy as far as the amount of people that are dying due to...
00:27:49.000Kind of way to look at politics is that if these people can be there and nothing actually happens, there's no actual effect of it, for me it exposes politics as a whole.
00:28:00.000Well, politics, given the state of our culture, I think the most intelligent, most capable people don't want that job.
00:28:32.000Alright, it's saying actually that America is, there's several different articles about shopping online, what the numbers were, but it's overtaking stores, it's saying now.
00:29:22.000Finding store locations and checking and comparing prices being the top two uses, with 45% of consumers saying they use social media to assist them with their holiday shopping.
00:30:03.000We were involved in some report recently, some university report.
00:30:07.000I'm not remembering the name, but they did some tallying to figure out how many people watch videos like that prior to making a purchasing decision.
00:30:15.000The percentage in our world, in the tech space, it's huge.
00:30:45.000It's not the best use of resources to take a bunch of unsophisticated individuals with a part-time job and put them in that role, which is essentially a fairly sophisticated role, keeping up with all this shit, which is crazy.
00:30:57.000So let's take one guy, give him video as a platform, and then allow for him to reach millions.
00:31:04.000It's also the difference between someone taking on that role as a job and someone who's extremely passionate about electronics.
00:31:27.000I think in a weird way that might happen.
00:31:30.000But there's definitely this change happening right now where social media is allowing for individuals who you don't know in your personal life to take on the role of That used to be for somebody connected to you, you know,
00:31:46.000Now, the word-of-mouth marketing, which was the most powerful, is still the most powerful, is transitioning from word-of-mouth in real life, real words, to social media words.
00:31:58.000Because even though you might be unreachable to people in real life, you're not, because of social media.
00:32:32.000There's a massive burden on you that would destroy...
00:32:35.000To be unjustly, there was no way it would be worth it, because it would kind of stain you forever, people's perceptions of your judgment.
00:32:44.000And most importantly, if you grew up invested in this, like I did, just wanting to get my hands on the next thing, if you're actually excited, it's super hard to fake it.
00:33:52.000Or they may just be watching it for entertainment.
00:33:54.000There's all kinds of different viewers.
00:33:55.000But I can imagine being a kid really wanting something, and the closest I could get to it was that experience of getting it, opening it, etc., and imagining that perspective as being mine, you know?
00:34:07.000Well, the unboxing videos are always very cool because, you know, you get to...
00:34:12.000You get a real sense of the product from the purchase to your hands to discovering it.
00:34:18.000Whereas other times, the guy already has it out.
00:35:16.000As technology has started to change what online video is, and now you have, like, Netflix documentaries and television shows and comedy specials, what is the difference between something that's on Netflix and something that's on television?
00:35:29.000It seems the same thing to me, and it's becoming more and more prominent, and it's going to get to a point where it's going to eclipse it, because they don't have the limitations of, you have to watch it at this time, it's only on then, you've got to sit through commercials, all the silly limitations.
00:35:44.000You're dealing with a more sophisticated delivery system, and in the past, sophisticated evolutions of systems are never held back.
00:36:42.000Well, my friend figured out that most of the time the people that work at Blockbuster are way too dumb to know whether it's fully watched or fully rewound.
00:37:13.000Getting back to that conversation about the internet as a delivery method, there's this thing happening now where online content creators with really large audiences are getting approached by traditional media.
00:37:25.000They are wanting to bring them over into that world to try and generate some interest in traditional media to an audience that generally isn't interested.
00:37:34.000And there's problems occurring where those people aren't translating and vice versa or they're trying to mold them into something else.
00:37:41.000There's a lot of really big content creators that have branched out in that way.
00:37:45.000And there's some sort of feeling like once you're on TV, you've made it, you know?
00:37:50.000Which is still appealing to a lot of people.
00:37:52.000But not at all for me because when I see, like I said before, a more sophisticated delivery system For me, we've won when we've convinced them to come work with us, not the other way around.
00:38:08.000And I feel like there's a lot of people that are undermining how cool all of this is I'm not going to upload on my channel as much anymore because I have a show on this channel or because I'm working with this brand or because I'm in commercials now or whatever it is.
00:38:28.000And that's a real thing that's happening with big YouTube stars.
00:40:56.000The Android phones, the best thing about the Android phones is that they're open, is that anybody could make things for them, is that the screens are bigger, is that, you know, there's a lot.
00:41:07.000There's a lot of really positives when it comes to Android phones.
00:41:10.000But when it comes to, like, who has made an Android phone that can fuck with an iPhone, the closest is, like, that HTC M8, and I've had that.
00:42:34.000And look at, the interesting part for me is if you scroll down a little more and you look in the shadow portion, there's no detail in the M8's shadows.
00:43:16.000There are so many users or guys like us that really, really like the interface on stock Android like we talked about last time.
00:43:23.000I have a Nexus with me as well pretty much all the time, but it's so hard to ditch the iPhone because when you want to make a photo, when you want to communicate through photography, there's just no other way right now.
00:43:36.000That Sony one that takes very high, the one that has the extra big fat lens.
00:45:19.000What I usually end up just doing is then having something stop working and then take it to the Apple or call the Apple store and they will send you one with that.
00:46:15.000It's gross because when you suck it off, if you look at your iPhone, there's the top part where your ear usually goes, but there's water that's in there, so you suck that and you're pretty much sucking earwax.
00:49:56.000But once it's like, oh my god, I'm so ready to.
00:49:58.000Well, some gay guys would totally disagree with that, because there's gay guys that like really gay men, like really lispy, femy gay men, and there's gay men that like men, that are men who like other men, and they don't talk gay at all.
00:51:10.000I have some friends that are a gay couple that live in my neighborhood, and they're pretty obviously gay, but they're not like partiers or animals or anything wacky.
00:52:02.000Just to be out and not have to hide that shit anymore, not have to have that hovering over your head, that probably really fucks with people.
00:52:11.000So it's probably like an affirmation in a lot of ways to just say you're gay.
00:52:16.000But the queer thing is, I think they don't want to be, I don't want to butcher this, my queer friends, they don't want to be described as a he or a she or a gay or a straight.
00:53:16.000But I think for the longest time they didn't have an outlet where they can identify with other people that have also been suppressed in very similar ways.
00:53:24.000So whether it's being gay or whether it's being transgender, they didn't have a community before to support them.
00:53:32.000They just had scattered groups of people all across the country with no way to communicate with each other.
00:53:37.000I think it's probably the time that we're in.
00:53:40.000I don't think it'll be like that forever.
00:53:52.000Since it's only recently become as accepted as it is now, 50 years ago, I don't know what they were going to do to somebody who came out, or 100 years ago, or whatever.
00:54:02.000It was obviously a tougher time, so eventually it'll be so commonplace that it won't even drum up nearly the discussion that it does now.
00:54:10.000Yeah, but as long as it's only 4% of the population, it's always going to be a marginalized group.
00:54:17.000I could go with you on that, but do you think it's always going to be 4%?
00:54:20.000Is this something that is a growing figure, a shrinking figure?
00:54:23.000That's where it becomes a real problem in the Christian community, because that means a bunch of queers are indoctrinating all the youngins.
00:54:31.000Well, there's a lot of people that believe that if you sexually indoctrinate someone in the world of homosexuality very young in life, that they'll identify with that.
00:54:59.000I don't know if those are totally related.
00:55:03.000No, just how young experiences you have when you're young help shape your perception of so many things.
00:55:09.000It does, and also women who have been molested at a young age tend to lean more towards prostitution and towards pornography and towards a lot of things along those lines, that their ideas about sexuality get morphed.
00:56:25.000But for them, it's such a huge span, and so much is happening in that period of time.
00:56:31.000Oh yeah, and your childhood being traumatic is incredibly hard to get over.
00:56:36.000It's just the fact that it happened 15 years ago, it set the boundaries and the framework, sort of the building blocks of your personality.
00:56:43.000And to kind of go back and repair that shit, very difficult to do.
00:57:03.000They're never going to come all the way back.
00:57:04.000They're never going to look at themselves objectively.
00:57:06.000They're never going to step back and try to fix many or any of the personality issues they might have developed because of a protective mechanism they sort of developed as a young person.
00:57:22.000And then other people, like you meet them and they're consistently exploring their personality and their life and improving upon themselves and doing new things.
00:57:32.000You know, I love when I talk to someone like, dude, I took up scuba diving.
00:57:39.000That's not the best example, but about someone who's consistently and constantly trying to expand their experiences and analyzing their life.
00:57:49.000Then there's other people that are just in a sea of bad decision making and alcoholism and drug abuse and gambling and this and that.
00:57:58.000It seems like it can come out in so many different ways, but it ultimately stems from being happy or not being happy, you know, finding a way to get there.
00:58:26.000That's the main way you learn how to do something.
00:58:28.000So I'm going to learn how to ride a bike.
00:58:31.000Well, if I fall off that bike, I'm going to learn really quickly to stay focused so that that doesn't happen because there's pain on the other end of it.
00:58:39.000So here's this really negative thing that actually acts as the mechanism for getting me from A to B and getting better at something.
00:58:48.000But the pain portion on its own, when you can't justify it, when you can't figure out the end message, when you can't figure out what I've learned because of this, that's when it's the toughest to digest.
00:59:00.000Yeah, I think there's a lot of folks that try to stay as comfortable as possible, as much as possible, too.
01:01:54.000And what a lot of people don't realize is that even if you have a stiff phone like an iPhone, there's a certain amount of flex that it can put up with without chipping or shattering, like something like this, you know?
01:02:14.000So companies came out with things like Gorilla Glass, which are these flexible kinds of glass that are made out of laminated, poly-type bullshit.
01:02:23.000Some glass, some minerals, some plastic.
01:02:26.000This new Sapphire one, which is supposed to be patented by Apple, is supposed to be the strongest we've ever seen.
01:02:31.000So, fewer people are going to end up in the Apple Store with a cracked iPhone.
01:02:36.000Essentially, that's the way it's looking right now.
01:02:39.000So, my buddy Marquez, who we talked about earlier, got his hands on through a very similar source to who I've gotten my hands on components from before.
01:04:19.000We made it happen and the video is going to go live.
01:04:21.000I have a shit ton of data to look through because this camera is shooting at 960 FPS which I'm going to have the calculation wrong here but essentially an 8 second clip is an enormous amount of footage.
01:08:05.000To see it in that light where, fuck you, you know?
01:08:08.000This thing, right, that you've been so concerned about for so long, you know, you're gentle with it, you baby, we fucking baby these things.
01:10:14.000Even if I'm just getting like, hey, I'm going to get some apple juice, I'll put some apple juice and ice in it and make it like a frozen ice.
01:12:05.000Like I had when the girl was over and I couldn't masturbate in front of her, so I would go to the bathroom like I might take a shower and then just try to masturbate while sitting on the toilet.
01:16:13.000If you knew that someone that you loved dearly was suffering in some horrible way, and they would probably stay alive for months or maybe even a year in this state before their body eventually gave out, there's no hope to bring them back.
01:16:26.000The problem is there's so many people that would kill their parents.
01:16:29.000There's so many people that would kill loved ones.
01:16:35.000There's been situations where a husband or a wife had been in critical condition and the wife had been arguing to pull the plug or the husband had been arguing to pull the plug and massive controversy.
01:17:16.000If a person could pass a psychological evaluation that they're cognizantly there, a basic psychological evaluation, and they say, listen, I'm sick of suffering or whatever...
01:20:15.000So, 93 Sleepless in Seattle was radio, so that was before AOL. Yeah, that was before AOL. So, 98 was essentially, You've Got Mail, was like right when, four years into the internet invasion in our culture.
01:24:32.000Remember how we were talking about traditional media before?
01:24:34.000There's an example of a company essentially losing its foothold in an incredibly short span of time, where they were the way to get on the internet, and then a decade later, they're a news site.
01:24:50.000And they started buying up media properties, websites that are successful, etc., trying to get back into the game in some way.
01:24:57.000But that's an example of how the acceleration is happening now, where adaptation is more necessary than ever.
01:25:07.000You can never rest on what you're currently doing.
01:25:09.000You always have to be moving on to the next thing, or you turn into AOL. Yeah, and there's also going to be times where whatever you used to do just doesn't exist anymore.
01:28:24.000If you look at, like, well, for example, movies.
01:28:28.000Could you sustain a big budget Michael Bay?
01:28:32.000How much money does he spend on Transformers?
01:28:37.000If people aren't going to go to the movie theater and spend $15 and another $10 on popcorn, is Michael Bay able to make his movies anymore?
01:28:50.000Right, but that's what I mean is the consumption medium, once you're online, your expectation is that it's not going to cost you as much as it costs you at the theater.
01:28:57.000It's the context of the theater that pulls that money out of your pocket.
01:29:01.000The highest number Spider-Man 1 has generated is for the grade.
01:29:06.000You know, they grade them from 0.5, which is a complete magazine.
01:30:06.000I guess the part I'm talking about is just more mass consumption.
01:30:10.000That if the mass consumption medium was paper that needed to be distributed everywhere, the average cost of consumption for the average user would be higher than it is in a subscription-based model.
01:30:19.000Like Netflix, for example, is $8 a month, but what did you spend on rentals before Netflix existed?
01:30:34.000Like right now, the amount of apps just for viewing comic books is...
01:30:38.000You know, there's a couple, but it's not like the same...
01:30:40.000I mean, if you used to be able to go to any grocery store anywhere and there would be an aisle that had comic books, there would be like a thing that spun around, that little rack, that had comic books on it.
01:30:53.000So it's kind of like our Amazon conversation from earlier where streamlining the delivery method inevitably cuts money from that transaction.
01:31:03.000Yeah, it kind of does, I guess, but you can't think that.
01:31:09.000I'm just saying that that's the counter-argument in all this stuff, and probably the better analogy is the Michael Bay one, is this idea that the traditional model, as fucked up as it is, and maybe the most original ideas aren't getting out, it generates a fuckton of money.
01:31:24.000Yeah, it's interesting, but it's an inevitable part of innovation.
01:31:29.000Like, the horseshoe maker of the 1800s is probably so pissed when cars came along.
01:33:21.000It's probably edited a little too much for my taste, but otherwise I feel like you're sort of getting an uncensored version of both individuals.
01:33:59.000Yeah, and he was driving it around with someone, I forget who it was, it was in the car with him, but I think it was the guy who hosts, Seth Meyers, is that his name?
01:34:51.000Pretty much if you've got a script and a teleprompter, you're doing it wrong.
01:34:54.000Yeah, and that's the thing about if you can pursue your interests, you'll never work a day in your life.
01:35:02.000If you can actually find a job where you're doing what you love, unless it becomes a burden, which also you can fuck up, you can fuck up and the thing that you love can become your, you know, it's like marrying your mistress.
01:35:15.000At least you're still doing it your way and fucking up your way.
01:35:19.000It's so different than having somebody else tell you what's right and wrong.
01:35:23.000To experience it yourself, sort of like the bicycle thing, someone can tell you you're going to fall, but you're never going to learn as fast as experiencing the failure and iterating based on it.
01:35:35.000That's something that I think makes YouTube, for example, so great.
01:35:40.000Is that the content producer themselves is keeping track of so many different...
01:35:44.000We're producers, we're content creators, writers, whatever, whatever, wearing all these different hats.
01:35:50.000So you get to essentially see so many different perspectives on the output, what eventually becomes the video, and that job used to take...
01:35:59.000That's a super common question I get when I talk to people is, you mean you do all that on your own?
01:39:15.000People want to run Adblock and pretend that it doesn't exist.
01:39:18.000Every site you love, every video you love, everything important and interesting on the web, or a lot of it, the vast majority of it, is supported by the fact that brands are paying to be in your face.
01:39:30.000Google exists because they're an advertising company, first and foremost.
01:39:35.000But there's this really weird thing where people, you know, haters, whoever, people want to come on there and pretend that it's actually something else they're participating in.
01:39:45.000But if it wasn't for advertising and real money finding its way to the web, none of us would be here right now.
01:41:19.000I think once you've had the real version, once you've had the uncensored version, once you've had you on the podcast, you've had me and my show, it's really hard to ingest us in another format, you know?
01:41:46.000You know, that's a big issue in mixed martial arts, too.
01:41:48.000In mixed martial arts, there was a bunch of those sort of sports guys that got into mixed martial arts and were doing commentary on it, but really didn't know what the fuck they were talking about.
01:41:59.000But they were more sports, and they would say, like, ridiculous shit, and the hardcore fans would go crazy.
01:42:52.000Yeah, and when it comes to electronics and things, that's when it gets really squirrely because if Sony knows that you've been beholding to LG and they try to lure you from the LG side and then LG finds out that, wow, you fucking went over to Sony, huh?
01:43:38.000He would shit on them, how stupid they were, and they were basically overgrown beetles, and, like, I mean, it would constantly do that.
01:43:45.000And because of that, like, a lot of American car companies didn't want to donate their cars to them, and they had a real issue doing that show on American TV. We kind of dipped into that in the last conversation about how when your subject matter comes from a company, like if you want to go shoot a rom-com movie,
01:44:04.000the subject matter are the actors that you hire.
01:44:07.000But in this case, these are our actors.
01:44:10.000This is what makes the video or breaks the video.
01:44:12.000I mean, I can sit there and talk about what I've heard all I want, but without it in my hands, I have no interpretation to share with you.
01:44:20.000So, it's a very big deal maintaining these relationships and making sure that you're going to get your hands on this stuff, and therefore, it is important what people say and how they say it.
01:44:31.000And so, I was ranting last show on tech journalism, and somebody had a really good point in the YouTube comments about journalism in general.
01:44:40.000They're like, wait a minute, think about politics, think about commercials on CNN, think about...
01:44:44.000The agenda of anybody trying to get a message out there, if you can shroud it under the heading of journalism, it's going to get past the filtration system that much easier.
01:44:55.000See, the best advertising, real advertising, is stuff you don't even know is there.
01:46:33.000Music videos is no longer a viable business.
01:46:35.000To invest that much money in a video, all you're going to get is a little bit of ad revenue off YouTube.
01:46:39.000So they're all supported heavily by product placement.
01:46:43.000You'll see Beats Audio, you'll see special phones, and like super heavy duty in the frame, you know?
01:46:50.000But for me, if we can all agree that the audience themselves is becoming more sophisticated, we need to get better at hiding the Easter eggs in our entertainment.
01:46:58.000Because you're going to fuck up my suspension of disbelief.
01:47:01.000Yeah, using them so blatantly, like I said with this movie I saw the other day, every time they took a photograph, it was a Sony camera.
01:47:42.000And so it doesn't pass into that other portion, that subconscious portion of your mind that controls your purchasing decisions.
01:47:48.000So not only are you fucking up my entertainment by not allowing for the suspension of disbelief, but you're also not selling me your product because I saw what you did there.
01:49:34.000The experience of picking it up, going through the pages, finding things that are attractive, what's pulling you in.
01:49:39.000And knowing that for three or four dollars, you are now You are now completely consumed in the culture of all this really expensive stuff and these really expensive brands, and it's all connected.
01:49:54.000See, their narrative, the narrative on Vogue magazine is not about what they're putting into it.
01:49:59.000It's about who else is there, who's at the party.
01:50:02.000Gucci's there, Louis Vuitton is there, etc.
01:50:05.000It's about building that entire thing up.
01:50:07.000And for the male perspective, DuPont Registry, even better example.
01:50:19.000And it's there at every fucking newsstand.
01:50:22.000You see a DuPont Registry, and it's got some new car on that costs way too much fucking money for 99.999% of the people that ever buy that magazine to afford.
01:51:00.000It's the reason that channels like mine exist.
01:51:04.000The product sphere is so huge now that keeping tabs on all of it is very difficult to do and in some ways we're reverting back to the informational type of advertising that existed in previous times.
01:51:18.000You break the show and the guy comes out and he goes, I got the new Colgate toothpaste and the host of the show is actually showing you what it is and what it does.
01:51:28.000Advertising has moved so far in the abstract direction, right?
01:51:31.000Where it's like, you're advertising for beer, but everyone's partying all the fucking time.
01:54:52.000And it's also kind of redefining how we view the information that we get on each product.
01:54:59.000Like it used to be the only information that you got about a new Chevy truck was either reading about it in a magazine because you're so intrigued that you pick up a Chevy truck magazine.
01:56:11.000Well, we sort of had that conversation about Google.
01:56:13.000They're doing their own version, but Apple has their in-car software, and they have a few automakers they've aligned with to put essentially an iPhone experience in your dash, so you no longer have that dumb unit.
01:56:25.000You know what they're doing also for a lot of back seats?
01:56:28.000They have this thing where you lock in an iPad.
01:57:12.000They have different DNA. No, they're not.
01:57:14.000You want to know, mine, my two-year-old especially, you've got to remember, they've had all the technology, all the video games since day one.
01:57:43.000How am I... In fact, Will's been in a bunch of my videos, my four-year-old, lately, which is amazing because half of this shit, he sees it come in the house, you know, and he doesn't get to participate in that part of it.
01:57:56.000So I think, in that sense, I have the coolest job.
01:58:21.000The craziest part, and I've talked about this before as well, is the consumption thing that I'm in, the product world, the tech world, it exists for different spectrums too, like makeup and beauty and kids shit.
01:58:53.000Like if you go to Amazon and you look up children's toys, you'll see a rating system and comments that the parents and The children will even tell the parents what they like or don't like about a toy, and the parents talk about the build quality.
01:59:37.000Anyway, if the blockbuster guys are on one end of the spectrum and my kids are on the other, because I'm already completely sensitized to the traditional media messaging, like it's not going to fucking work on me.
01:59:49.000It sure as fuck isn't going to work on them.
01:59:56.00029. I'm 46, so obviously I dealt with a lot of years where there was no influence whatsoever by the common person with social media and the ability to spread information.
02:00:08.000A guy like you didn't exist when I was young.
02:00:10.000My job didn't exist when I was in high school.
02:00:13.000My guidance counselor couldn't have told me what the fuck I was going to be doing because YouTube wasn't even a thing.
02:00:18.000He probably wouldn't have told you to do it anyway.
02:00:19.000Even today, what guidance counselor is going to tell you, hey man, you should make some YouTube videos.
02:00:25.000I get that question more than anything else from young people.
02:01:07.000No, I mean, I completely feel that way.
02:01:09.000In fact, in my studio, I tried to create it in such a fashion where the friction between me starting something and not starting something is at the lowest level possible.
02:01:17.000You've done the same thing here, obviously.
02:01:19.000I mean, Jesus, you just sit down and go.
02:01:22.000And that's the key because human beings, we will naturally find ways out of doing what we know we're supposed to be doing.
02:01:30.000Out of all the things that I do that require me to do it, whether it's writing being the most difficult, stand-up being the least difficult, this is the easiest.
02:01:55.000It might be to you, but I mean to the average person, I think this format requires a certain openness about yourself because to do a set, are you revealing as much about yourself in a comedy set as you are in a three-hour conversation?
02:02:14.000You definitely reveal more in a three-hour conversation, I would think.
02:02:23.000And a lot of people I know, the barrier that's holding them back in the first place is insecurity about who they are or what they have to share or whether or not anyone gives a fuck.
02:02:31.000Well, that's a much tougher place to put them in this seat where they're expected to show who they are for three hours instead of mastering this really perfect little box, this little thing that represents them.
02:03:16.000Listen, you have to be smart in anything that you do if you're investing a lot of time in it.
02:03:22.000And so there is definitely a retention issue.
02:03:26.000If we're willing to identify the fact that consumption habits are changing and the web is the driving force behind that, then we also need to be cognizant of the fact that we need to fit within certain boundaries.
02:03:38.000Even though those boundaries are loose and no one's going to fucking tell you one way or the other...
02:03:42.000A lot of the conversations I have in brainstorming that I do is about hyper-focusing and iterating and finding better ways of reaching people.
02:03:49.000And we just, I think a lot of us, I'm speaking I guess for the community as a whole, have figured out that three to five minutes is just what makes sense.
02:03:58.000Three to five minutes is a song length as well.
02:04:01.000Yeah, it's really weird that it lines up that way.
02:04:04.000Three minutes is what they say, right?
02:04:09.000Something weird, we don't have YouTube up there right now, but if you look at the YouTube interface, a lot of thought goes into the way things are laid out.
02:04:19.000People freak out whenever anything changes.
02:04:25.000Yeah, YouTube does a pretty decent job of setting up, like if you click on one of those videos, Brian, like one of your videos, you would look on the right.
02:09:45.000But for each one of them, there's a hundred cool people who want to participate in your community and just get a little bit of recognition for that participation.
02:09:52.000Like, I really want to know who has tweeted at Unbox Therapy more than anyone else.
02:10:25.000But I think that the beauty and the purity of the relationship between someone who likes your show and someone who comments on your show, someone who enjoys your show, is that your show gets more recognition, more hits, and it continues to grow.
02:10:41.000And they get better content because of it.
02:10:49.000If you look at my Twitter, one of the things that is about my Twitter that's important to me is anything that I find that's interesting online, I share.
02:11:12.000But things that I think are fascinating or important, like I put up something from Science Magazine about widespread contamination of the marine environment by microplastics, which I think is really sad.
02:13:18.000So, you're letting someone know that you see them, you give them a response by favoriting their tweet, but you don't put it on your feed, so they know that you see them.
02:14:06.000But if you're sitting on Twitter and somebody takes the effort to, like they thought of you, they saw this cool thing, they thought of you, you hit the star button, and it's like, there's an exchange there.
02:14:27.000I think nurturing a community also comes from being engaged, from reading your comments and maybe commenting on them in another podcast or another videocast, whatever you like to call it, or Twitter, engaging with people as much as possible,
02:14:44.000answering questions as much as possible.
02:14:46.000But with me, there's a certain balance of engaging and still getting work done.
02:15:44.000It's similar to what I said before about the Best Buy thing, how essentially we took a traditional model of this guy in his Best Buy store and we said, this is much more dynamic and it's much more streamlined to take one guy who really knows and give that to everyone.
02:15:57.000Well, video is this way of having one message suitable or sent to hundreds, thousands, millions of people.
02:16:04.000Where as a personalized tweet, I'm sorry, if you were to sit there all day and answer every tweet you ever got, you'd never make another thing in your life.
02:16:36.000Yeah, and I think that might be a better way to do it even because writing things...
02:16:40.000One of the issues that I have with blog entries, and I do enjoy reading people's blogs, but one of the issues that I have is that if you give someone...
02:16:48.000A free page where it's just an open platform to write things and to write about a subject.
02:17:08.000And they use that as the base for other statements.
02:17:11.000And they use that as a base to further expand upon these thoughts that were based almost entirely on something incorrect in the first place or distorted in the first place or biased in the first place.
02:18:10.000Yeah, and another thing too, like, well, building on that is the fact that video in and of itself is the closest thing we have to real life.
02:18:22.000So you can, you know, you can take all of those things that are happening within communication that aren't necessarily the words themselves, and you can put those into the overall sort of scenario and the line that you're going to draw based on Their perspective.
02:18:39.000You guys were talking recently about your buddy on Twitter who had the radio show and said some stuff and then got kicked off the radio show.
02:19:49.000When given the choice between video, here's something that Google's testing, is instead of giving you text-based search results, on a Google search, they give you video results.
02:19:57.000You Google something and there's a video option for Google to serve up, they'll grab it.
02:22:51.000Mostly pictures with context underneath it.
02:22:55.000If we're talking about the purest expression, the closest thing you can get to an actual person being an actual video, why isn't that taking off?
02:23:03.000Why isn't it a pure video communication?
02:23:41.000If we're agreeing that it's all about faking it or not faking it, it's only going to get astronomically harder the longer you have to hold it up.
02:24:26.000Like some of the popular ones that I recognize is this thing where people really like Jordan shoes.
02:24:31.000I don't know, you probably maybe saw this passed around, where if a guy's really into sneakers, if he gets a little mark on his Jordans, he freaks out.
02:25:42.000Well, not only that, but the problem is there that a lot of what makes the web so good in finding shit you care about is the fact that text is searchable.
02:26:14.000Did you ever see that one where a woman left a job and she wrote this page after page, like a Tumblr thing of all these cards, like shitting on her boss.
02:28:05.000If you went back to Bob Dylan's heyday, you went to the 60s and the 70s, and said, okay, we're going to make short films where you just talk about shit, and then people could take it and watch it.
02:29:16.000What that exists is you open up the comments and just let the floodgates of hell just open up on the photo of Kim and Kanye kissing in front of some fucking fountain somewhere.
02:29:27.000That is so fucked up to me that people give a shit about that.
02:29:36.000If you thought about the amount of internet space that's used to just shit on random targets of hate, whether it's some ridiculous celebrities, like it used to be Paris Hilton, and that bitch just evaporated.
02:30:12.000It's on CNN, and he does a bunch of different jobs, like, and just will go inside and see what it's like to be in different people's lives.
02:30:21.000And one of them he did was he hung out with a bunch of paparazzi.
02:30:24.000And the way they see it, it's like, look, this is a gig, you know?
02:30:46.000Why does it matter what Kim Kardashian and Kanye West are doing?
02:30:53.000Well, this has actually been studied by sociologists, and their conclusion is that gossip was a way of keeping monitoring behavior and the sort of reactions.
02:31:31.000There's a few people in my neighborhood that I'm pretty friendly with that I've seen over the times that we've had conversations, but we don't hang out.
02:31:38.000No one's knocking on my door and coming over for dinner.
02:31:43.000We have these weird environments that we live in now.
02:31:46.000And we have this desire to find out what everyone else is up to.
02:31:50.000And the only real way to do that is through gossip.
02:31:53.000And when there's no gossip, you just go to the gossip of the kings and queens.
02:33:22.000See, the web is consumed in these tidbits, and all you need to do is grip a person on the lowest common denominator, and you win.
02:33:31.000And it's like, if the consumers themselves don't man the fuck up and see a trap when it's there and not click on it...
02:33:39.000I mean, obviously, it's obviously a discussion that you can't get to the bottom of, but it's like you are essentially supporting the kind of shit you don't really like.
02:33:50.000I was reading this thing on pornography recently, or watching this thing.
02:34:48.000Instead, it's like people are doing things at odd angles.
02:34:52.000He was a little white knight-y, for sure.
02:34:54.000But it's undeniable that when you take...
02:34:57.000Don't just have this idea in your head that there might be something wrong with watching porn, but have it so much so that you've concocted a TED Talk and you've presented yourself as this moral alternative, this moral and ethical alternative to all the other men out there.
02:35:11.000There's certainly a progressive brownie point Sort of a pull of that initiative.
02:35:18.000Something regarding the pornography thing though that I think is interesting and maybe a reason why from a discussion standpoint there's something there is because at once upon a time the consumption of porn, I don't know, when I was a kid I guess, I don't know because I sort of missed it.
02:35:36.000You had to physically go and get a videotape or buy a magazine.
02:35:40.000Well, I'll tell you, son, because I was around back then.
02:35:43.000When I was young, they had video stores.
02:35:45.000And this was before Blockbuster even took off.
02:35:59.000And you had a card, and they would punch your card, and every tenth video you got a fucking discount or a free video.
02:36:05.000You would push beads aside, or saloon doors, and you would go into this area, and it was all dicks and fucking asses, and mostly not really hardcore shit like you're seeing today.
02:36:23.000These videos would sort of be concocted knowing that they were going to be placed on a shelf somewhere that someone could kind of just get to as opposed to typing in, you know, suckmycock.com or whatever the hell it is.
02:38:02.000I think guys and girls like gossip for the same reason that if you go to a movie and you like Brad Pitt movies, you also want to know what Brad Pitt's doing in real life.
02:38:32.000I mean, if you stop and think about it, she contributed nothing.
02:38:36.000All she was doing was being a point of gossip.
02:38:39.000So, in that sense, she's a way bigger gossip star than any Angelina Jolie story.
02:38:45.000You know, if you looked at the number of people that are paying attention to Kim Kardashian versus paying attention to Angelina Jolie, I'd be willing to bet it like 5 or 6 to 1 in Kim's favor.
02:38:55.000So I think it's more of a, ooh, look at her.
02:38:58.000And if you can do things to keep eyes on you, that's your business.
02:39:03.000Whether it's hate or love, your business is to keep that sort of weird gossipy energy up, you know?
02:39:11.000Yeah, I mean, I go to it every day to watch.
02:41:04.000Yeah, but people never really fully grab it if they didn't, you know?
02:41:08.000I don't understand how people could be in this country for so long and communicate with people.
02:41:13.000Like, I have people in my life that I know that work in certain places that I visit that speak Spanish mostly, and I've been communicating with them for years, and they still don't know how to talk English.
02:43:25.000I mean, if you're going to put somebody into a test to figure out if they're actually fluent in the language, put them on a stage in front of a bunch of people and see if you can make them laugh.
02:43:33.000If the guy was able to put that together, I'd say he's probably pretty fluent.
02:43:36.000Well, I think there's also a situation where he just recognized that there was a big market that wasn't being tapped into.
02:44:10.000Like, if you wanted to learn stand-up comedy and you wanted to perform it in Canada, there's many, many, many, many venues, many places to do it.
02:46:30.000I forget what it's originally used for.
02:46:31.000But it's also been shown to aid in the body's absorption of alcohol.
02:46:36.000So Dr. Mark Gordon, who had been on my podcast before, told me that it would greatly decrease the effect that alcohol is on your body.
02:46:45.000That glutathione helps in some way to digest alcohol.
02:46:51.000It's an antioxidant in plants, animals, fungi, and some bacteria, preventing damage to important cellular components caused by reactive oxygen species such as free radicals and peroxides.
02:47:05.000So, somehow or another, they inject this stuff into their body and it makes you turn more pale in some strange way.
02:47:16.000Is that the stuff Michael Jackson was on?
02:47:42.000Like, that's a really far end of the spectrum kind of scenario in which you can immediately see the Western influence on the rest of the world in a physical way.
02:47:54.000Well, how about people that tan, though?
02:47:56.000What about people that get nutty and they don't feel comfortable unless they're super, super tan?
02:49:16.000These features, this Brad Pitt face that you're seeing on your big screen over and over again, sort of making you want, why are my eyes so small?
02:50:24.000It's just a coming-of-age thing with men.
02:50:27.000They do this, and it sort of represents strength, and they cover themselves with these crocodile scars.
02:50:33.000It was so weird to look at these keloid scars all around this guy's body, and this had somehow or another become a part of their culture, like war paint or weird facial paint.
02:50:44.000Or how about what we think of as normal, when a woman wears ridiculous lipstick and blue-colored eyeliner and, you know, lashes...
02:50:53.000I gotta say, I'm happy as hell that that's not us.
02:53:01.000In a rare gym, we see people arguing or fighting.
02:53:04.000Most of the time, it's just you're getting it all out.
02:53:07.000You're getting it all out of your system.
02:53:08.000I agree with that, but I think maybe what I should have said was this idea that a man needs to stick up for himself.
02:53:15.000The Chicago stuff I was talking about earlier, they had like 50 murders last month or something crazy, and I guarantee they're all men shooting men.
02:53:24.000Yeah, but that's a poverty, crime, gang, drug war going on.
02:53:34.000There was a big article recently about this one girl who died, and she was like 19 years old, and she had all these photos of her online with guns, holding up guns and shit, making gang signs.
02:53:43.000I'm sure that's there too, but I think the tough guy thing is a thing.