In this episode, we are joined by the founder of PrimalKitchen, a ketogenic nutrition company. We talk about keto, keto flu, and how to get out of ketosis on a keto diet. We also talk about the new Quest Bars and how they changed the game in the keto world, and why you should be eating them. If you like the show, please HIT SUBSCRIBE and leave us a rating and review on Apple Podcasts! It helps spread the word to the rest of the pod about what's going on in the world and get us out there and out of our heads. Cheers! -Jon Sorrentino Subscribe to our channel to get notified when we deconstruct the latest episode of the podcast! Timestamps: 5:00 - Keto Flu 7:30 - How to stay in keto without going into ketosis 14:00 What's the difference between keto and keto? 17:30 Keto vs. keto Flu? 19:00- Keto flu? 26:30- How do you stay keto vs keto after a fast? 27:40 - How does it affect your blood glucose? 29:00 Is it bad or good? 32:15 - How much fat do you need to eat? 33:00 Do you like carbs? 35:00 Keto or fat? 36:15- How often? 37:00 How much carbs do you like it? 39:00 Does fat burn? 40: How often do you eat carbs? 40:00 What do you get? 45:00 Can you lose fat on a meal? 47:00 Should you get fat on keto or fat on carbs on a diet? 48:00 + 45:10 46:00 Fat loss? 49:00 Dieting? 51:00 Carbs? 56:00 Protein? 55:00 Carb loading? 54:00 Desserts? 57:00 My thoughts on carbs and fat loss 58: Is it better than fat loss on a Keto? Theme song by Ian Somerland Music by Ian Dorsch Theme Song by my main amigo, Evan Handyside 5th Grade Music by my band, & (feat. )
00:01:49.000I go cook up a couple of eggs in the morning and then I'll take some scoops of that chipotle lined mayo and just slop it on there with sliced jalapenos.
00:02:10.000Well, what I'm doing is, for the most part, if I'm eating foods, the foods that I'm eating are very high fat, very low carbs, and then 20% of the time I fuck off.
00:02:52.000It wasn't when I had, I did have keto flu profoundly, but that's what happens when you're a dumbass the first time that you try going ketogenic.
00:03:51.000But at Quest, we were really trying to experiment, find out what's the edge of this stuff.
00:03:55.000We were putting millions of dollars into research, especially into cancer.
00:03:59.000I'm trying to find out, like, does a ketogenic diet have the positive implications on cancer that we hope it does?
00:04:05.000And at least in a clip that I saw on your show when Don was on, he was talking about that, the energy crisis that the cells go through that are cancerous.
00:05:36.000And he goes from practicing traditional medicine, and this is his TED Talk, so this isn't me, this is him saying it, being fairly judgmental about the people that he's treating.
00:05:45.000This woman comes in, she has diabetes, and God, I think she was either there to have an amputation or she'd already had one.
00:06:36.000Raises a ton of money, and they're trying to do real double-blind empirical studies on nutrition.
00:06:43.000There's so much guesswork in all of this, we really want to prove it.
00:06:46.000Ends up leaving that, I won't speak to why, I honestly don't know, but ends up leaving NUSI, founding a private practice as a high-end concierge guy.
00:06:55.000We were trying to get him involved at Quest just because nutritionally this guy's mind is unreal.
00:07:00.000And so talking to him about that stuff and him walking us through like keto flu and how you can actually supplement your way out of it and all that, but I unfortunately didn't know it at the time.
00:07:30.000I mean, I guess gluconeogenesis is turning the protein into glucose, but it is weird.
00:07:36.000Or is it that, and this I actually don't know the answer to, and I'm now outside my realm of what I understand, so full disclosure.
00:07:42.000But there's obviously something in the micronutrients, because the people that later told me you could have supplemented your way out of this, they were talking about, and I don't remember well, but it was like magnesium and some other things.
00:07:52.000It wasn't, oh, just, you know, have more...
00:08:07.000I've been low carb for a very long time because I... If I am having a cheat weekend, you were talking about this just before we went live.
00:08:19.000If I'm having a cheat weekend, you can hear me getting fatter.
00:08:23.000It is so crazy how well my body turns a calorie into adipose tissue.
00:09:53.000But here's what I find interesting about that is I want to do some content on what are the 10 leadership lessons you can learn from The Walking Dead.
00:11:03.000If you think that he's immeasurably damaged, like maybe he's a big liar, he lies about a lot of stuff, and you know you can't count on him, you know he's going to be a liability, and he's not going to be an asset, and he might very well try to kill you in your sleep or something like that, yeah, you've got to kill him.
00:11:23.000If something does happen, like Asteroidal Impact, right, and there's only like 10% of the people left, do you want to be amongst those 10% of the people, or would you rather be one of the people that died?
00:11:33.000Wow, that seems like a trick question.
00:12:03.000I think that would, while I wouldn't want it, because inevitably a lot of people that you love end up being in the 90%, so that would suck.
00:12:11.000But if it happened, it would be fascinating to see how we rebuild.
00:12:16.000But if you've seen The Road, that's a pretty dark take on what happens, but...
00:12:21.000Yeah, I'm a little more optimistically.
00:12:22.000I mean, look, it could be wonderful if you really can survive and you really find a way to live off the land and you find a good group of people and y'all work in coordination and you cooperate and you have a wonderful little civilization and take care of each other or it could get horribly ugly.
00:12:39.000And then you could be dealing with cannibals and marauders and people invading you and...
00:13:07.000Look, the only reason why we're here is because monkeys fucked when they were living in trees, you know, and they figured out a way to get to become a person over who knows how many millions of generations or whatever it's been.
00:13:17.000But I think if you really stop and think about, like, what your life would be if everybody out there was dead...
00:13:24.000And there was only like 10% of the people left.
00:13:25.000First of all, 90% of the people dead, that's a lot of stinking rotten bodies.
00:13:33.000What's the odds that any of you fuckers know how to work electricity, or know how to get a generator going, or know how to re-up a power plant?
00:13:42.000Like, what if a power plant goes down?
00:15:19.000So the way that he ended up defining it is...
00:15:22.000The reason that humans become the apex predator is because unlike an ant, which is actually very, very impressive, with how they can organize a large number of ants, beings, whatever you want to classify it as, they can't do it flexibly.
00:15:35.000So it's like we have sort of a pre-written code and these are the things that we do and that's it.
00:15:39.000You follow in the line, you go to food, like you build the colonies, it's always the same way.
00:15:42.000Humans can organize in similarly large numbers, but they can do it flexibly.
00:15:46.000So you can organize and watch a NASCAR race, you can organize and fight a war, you can organize and build a church.
00:15:51.000Whatever the ways that we want to organize, and one of the things he says is at the heart of that is our ability to convey kinship through something other than genetic relations.
00:16:01.000So what he refers to it as is like the grand fiction, the narrative that we tell each other, which is often religion or whatever, but it lets people who've never met, like the way I always like to think of it, imagine two guys that meet each other and they both ride Harleys.
00:16:14.000Never ever met, but they click, right?
00:16:16.000Because they share that thing, which is a stand-in for a belief system.
00:16:20.000So that to me is pretty interesting as to whether, like, and his hypothesis is the reason that we ended up taking over Neanderthals and all that was because of that.
00:16:30.000Because we could organize using symbology, using metaphor, we were able to organize more flexibly in larger numbers and really be accurate with how to attack and things like that so that we could eliminate a rival clan.
00:17:34.000There's something crazy around it, too.
00:17:35.000It said there's a couple studies on how many people were left, and it said there was roughly maybe 1,000 reproductive adults, and some said as low as 40 reproductive pairs, which would be like 80 people.
00:17:46.000There'd still be kids, maybe, but that's...
00:17:53.000Most likely there was a drastic dip, and then 5,000 to 10,000 bedraggled homo sapiens struggled together for pitiful little clumps, hunting and gathering for thousands of years until the late Stone Age.
00:18:18.000So yeah, 70,000 BC, so a little bit more than 70,000 years ago, a volcano, hold on, hold on, called Toba in Sumatra in Indonesia went off, blowing roughly 650 miles of vaporized rock into the air.
00:18:33.000It's the largest volcanic eruption we know of, dwarfing everything else.
00:20:05.000You know, it's a small earthquake, but it's the idea that there's some significant volcanic activity under something that we didn't even know was a volcano until like...
00:20:14.000I want to say like a decade or two ago, they used satellite imagery to figure out that it was a caldera.
00:21:49.000Yeah, so like you'd be sitting at a table and you can actually control the music.
00:21:53.000This thing that you're seeing up there...
00:21:56.000He had a fortune teller, and you'd put in a cent, a one-cent coin, and ask him a question, a yes or no question, and it would give you answers.
00:22:46.000When you get something like that, first of all, you've got to pay a lot for it.
00:22:48.000Because I know that was one of the reasons why they switched over the Tower of Terror ride at Disneyland to Guardians of the Galaxy, was that they couldn't come to a licensing agreement with the Twilight Zone.
00:23:56.000And also, I would imagine being an entrepreneur, like organizing a team of people that are going to work together in harmony and not stab each other in the back, not trip each other up with office politics, not get in the way with a bunch of bullshit social issues between each other.
00:24:15.000I mean, I can't imagine what it'd be like to run a significant business and have a lot of it being dependent upon The way the people in the office that you don't even know, you just hire them.
00:24:26.000The way they interact with each other.
00:24:27.000Yeah, so one, you have to get really good at thin slicing people.
00:24:31.000You have to be able to very rapidly identify, like, are these going to be people that are going to make this a better place to work?
00:24:37.000Which is one of the things that I think is most important.
00:24:39.000Like, forget are they good at their job.
00:24:42.000But are they going to make this a better place to work?
00:24:45.000And some of the biggest mistakes I made in my career have been keeping people because they were good at their job, even though they were toxic to the environment.
00:24:51.000Oh, so it's a Walking Dead type scenario coming back again.
00:24:54.000I'm telling you, there are real lessons that you can learn about entrepreneurship and stuff like that from pop culture.
00:25:28.000So what they have to offer is they're willing to work hard.
00:25:30.000So you're essentially throwing human capital at whatever problems you have.
00:25:34.000Now, if you get the right people motivated and you're a lead from the front kind of guy, like when we first started Quest, I was wearing a hairnet every day, lab coat.
00:26:44.000It was because his sister had been shot to death in the heart with an AK-47 in his front yard when she was like 12. There's so many stories like that you can't imagine.
00:26:53.000Another guy held his father while he bled to death from a gunshot wound to the head.
00:26:58.000And so hearing him say that, I was like, he was saying it as a way to explain why he was so committed, why he was working so hard.
00:27:05.000Because basically, he didn't use these words, but basically, I've never had hope before, and this is really fucking exciting.
00:27:11.000But then understanding, where is that transition, right?
00:27:14.000Where do you go from, okay, I need a bunch of hustlers.
00:27:17.000We don't have the money to throw at really skilled labor, so I need to throw it at people that'll just work really, really hard.
00:27:22.000But then at some point, it's what I call the dragon begins to eat its own tail.
00:27:26.000So you're growing so fast, you're getting so big, that without the systems, without professional management in place, you just can't get bigger.
00:27:32.000Because people start stepping on each other's toes, it starts getting confusing, the leadership isn't close enough to everybody that that sort of do-or-die mentality that they would see in me, they would see me on the line, they would see how I would work.
00:27:48.000So realizing that, whoa, like, I've got to now start bringing in professional managers that actually know what they're doing, that have done this before, built out production studios or manufacturing so that we can really do it right, that we can put systems in place to take care of people, but then you get bureaucracy,
00:28:04.000which is like a nightmare, especially for the hustlers, so then they feel disenfranchised, but it's the only way for you to grow and how do you deal with all of that shit?
00:28:58.000This is the argument I've always given to people that say that.
00:29:01.000You're not going to get the benefit from them maybe that you would get from you.
00:29:04.000Like I get equity is triggering you in a certain way and you've got a certain skill set and so you can execute against that.
00:29:10.000But especially now from millennials down, the sense of working for the man, working for some other, like there's no stability in that equation anymore.
00:29:19.000You used to trade 40 years of your life because you could just kind of count on the fact that you would be there for 40 years.
00:29:44.000Now, my thing with ownership is, one, tie it to being there until an exit so that what I'm trying to incentivize is you taking me all the way across the finish line.
00:29:53.000So if you don't take me across the finish line, you don't get anything.
00:29:56.000And then on top of that, just the sense of really being able to say, I own a piece of this company is so empowering for people, especially for people for whom that's never been an option.
00:30:07.000Maybe it was never an option for their parents.
00:30:10.000They've never even heard of a company doing something like that.
00:30:12.000Being able to go to literally the lowest person on the totem pole and say, I'm going to give you, it's going to be small, obviously, but I'm going to give you some percentage ownership in this company.
00:30:21.000And now, literally, we are all owners.
00:30:23.000So you have, like, the most selfish incentive to make this company successful ever.
00:30:35.000Or IPO. So you either sell or IPO. And I was going to say what gets tricky is the company I'm building now, Impact Theory, I don't plan to sell it.
00:31:03.000Are you going to have like impact theory land in Paris?
00:31:06.000No, probably not, but only because, follow me here, only because by the time that we'll be able to do that, because I'm going to need a similar timeline, right?
00:31:12.000I'm going to need 50, 60 years to pull this off.
00:31:25.000Oh man, Jesus, we could really get into that, about how the world's about to bifurcate and you're going to get between people who augment themselves, brain augmentation, and people who refuse to.
00:32:16.000Because now, the reason I am convinced that people are going to do this, AI is going to get real, real fast.
00:32:23.000Even if real fast is 50 years, it's going to get really compelling and you're going to find people just to keep up with artificial intelligence.
00:32:40.000I don't think there's any question about that.
00:32:42.000But I also don't think there's any question when that starts happening, some people will refuse.
00:32:46.000Well, if we really do augment ourselves to keep up with artificial reality, artificial reality is supposed to change like 10,000 years of advancements in the first two weeks once it starts augmenting itself.
00:32:57.000Once artificial reality figures out how to do a better job of creating artificial reality, which it's absolutely going to do, if it can learn and actually create.
00:33:07.000We were just talking about this with Brendan Schaub, who was in here earlier, about the movie Alien Covenant.
00:33:14.000Well, there's one of the things, and there's these robots, these artificially intelligent robots, and they realize that giving them creativity was a huge mistake.
00:33:22.000And so they don't have creativity in the new models.
00:33:26.000Because if you do give some sort of an artificially intelligent creature thing, whatever you want to call it, that you make, once it starts becoming sentient and creating things itself, It's going to look at its own wiring.
00:33:39.000It's going to go, why the fuck did you connect that to that when you could just do it this way?
00:33:49.000How about people looking at things because they're worried about mortality and all these different, you know, their own demise and the finality of death and that this is all tripping them up and they really should be thinking about this way.
00:34:00.000And then, boom, they're off to the races.
00:34:02.000In a week, two weeks, three weeks, they're down the road.
00:34:06.000Thousands of years of human evolution.
00:34:51.000Okay, and this system has desires and this system has goals and it has if you're if you're somehow or another engineering the ability to create and innovate into this You can call it artificial all you want,
00:35:54.000We're going to be all locked into some gigantic Worldwide wireless information hub where we're exchanging ideas and emotions with each other.
00:36:06.000Having the access to information on just demand like we do now is probably changing us in some really profound ways that we're not even aware of right now.
00:36:16.000And the idea of this becoming just a baby step and some infinite journey once sentient AI goes live.
00:36:27.000I mean, when guys like Elon Musk are terrified, you should be paying attention.
00:36:32.000The people who are poo-pooing that, I'm like, man, I don't know, that guy seems smart.
00:37:18.000And it is only in the rare case of a true sociopath that that kind of thing is missing.
00:37:22.000And we see, if you think of a sociopath as essentially AI gone wrong, we see the kind of damage that they can wreck on the world.
00:37:30.000So you have to be so thoughtful about what that underlying desire system is, the thing that propels them forward.
00:37:38.000Yeah, and giving them the ability to rewire whatever that desire system is.
00:37:41.000If they decide that there has to be some sort of reward for competing, so they decide they're going to compete, and then they start looking at how their thought process is arranged, how their coding is arranged, and they go,
00:37:57.000well, this is not the most efficient way for us to compete.
00:37:59.000The most efficient way for us to compete is to be completely ruthless and not worry about biological life at all.
00:38:05.000So have you seen the studies that they've done on trying to figure out, like, so if you heard, obviously you've heard, nice guys finish last, right?
00:38:13.000So a guy named Eric Barker wrote this book called Barking Up the Wrong Tree.
00:38:16.000He covered, I forget who did the actual studies, forgive me, because I'm now attributing it to Eric Barker, and he was just talking about somebody else.
00:38:21.000But they ran these studies where they wanted to find out, do nice guys finish last or not?
00:38:27.000And what they found looking at the data, nice guys finish last, and they finish first.
00:38:31.000So if you're a nice guy and you let people take advantage of you all the time, you're just going to get trod upon.
00:38:35.000But if you're a nice guy and people know, like, whoa, you're a nice guy and you want to do great things for you, and I call this the Keanu Reeves effect.
00:38:45.000And when you hear people talk about him, like, he's so quiet and private, but behind the scenes, everybody's like, he's a good dude.
00:38:52.000I've never met him, I can't tell you, but just like you hear that over and over and over.
00:38:55.000He's a good dude, good dude, good dude.
00:38:56.000And I think that that's created a lot of the opportunities in his life.
00:38:59.000So somebody created this basically contest where they said, submit your AI and they're going to compete in a contest to see who can essentially, it's called the Prisoner's Dilemma.
00:39:12.000So, in the prisoner's dilemma, it goes something like this, and hopefully I nailed this for a shot here.
00:39:16.000The prisoner's dilemma is, let's say you and I were both arrested.
00:39:19.000Now, we know that we actually committed the crime.
00:40:03.000And so they said, what we have to do is let them play it multiple times so that you have the equivalent of he gets out of jail and then he kills you.
00:40:09.000And what they found, they had these really complicated algorithms, ones where they're taking all these factors into play, and ultimately they had algorithms that were the pure bad guy, always taking advantage, the pure nice guy, never taking advantage, and then the one that won was the simplest piece of code,
00:40:25.000and I think it was two lines of code, and it was code named tit for tat.
00:40:29.000So it goes in, it assumes you're going to be a good guy, so it stays silent the first time.
00:40:32.000But if you rat me out, then the next time I rat you out.
00:40:36.000And what it does is it, because you have all these different algorithms that don't know each other, competing, all trying their best strategy.
00:40:42.000And what it found was tit for tat was ultimately the one that won because it would actually, other ones that were learning from your behavior, It was so easy to predict.
00:40:50.000Also, people that led with something good, they ended up in a virtuous cycle forever.
00:40:54.000So tit for tat ends up being the best strategy.
00:40:56.000So from that perspective, actually interesting, because it's not always a thing you think, like mercilessness doesn't necessarily win.
00:41:03.000And so finding like, what is that equivalent in the machine world, right?
00:41:08.000And it comes back to what you were talking about.
00:41:11.000So once you know what the reward is, then you can have a better guess as to where they'll settle out.
00:41:16.000And then their ability to code themselves.
00:41:19.000I mean, I feel like if you have an artificial intelligence and you give it the ability to create a new artificial intelligence and eliminate whatever possible restrictions or firewalls or whatever we've put on it...
00:41:55.000So if I say I'm going to take 30 steps, I'll end up about 30 yards away.
00:41:59.000But if I take 30 exponential steps, so I go first one yard, then two yards, then four yards, then eight, then 16, 30 doublings is like a billion meters.
00:42:09.000So you're like around the earth 26 times or something crazy.
00:42:12.000So an exponential curve can get freaky.
00:42:14.000But like before you get to those like really astronomical, the elbow of the curve, We're good to go.
00:42:44.000Yeah, I think that's definitely inevitable.
00:42:46.000It is fascinating when you think of the possibilities.
00:42:49.000We're really just speculating as to what's going to be invented and how it's going to be implemented and what effect it's going to have on society.
00:42:56.000It's a really amazing time to be alive in that sense because I feel like we are literally on some sort of a launching pad.
00:43:04.000Watching it happen, looking in a bunch of different directions, trying to find out which one's gonna go live first, and then the Facebook AI thing happens, and everybody's like, oh, Jesus.
00:43:24.000The human animal with its emotions and fears and all the weirdness of us, all our anxiety, all our contemplating the possibilities, the ego, all the different variables that we take into our lives and society and culture and civilizations,
00:43:39.000these are really ineffective ways to exist and thrive.
00:44:24.000Real human feelings and variables and maybe weaknesses that we're not going to be able to compete.
00:44:34.000If we hold on to all those, all the things that make us amazing, that make crazy movies and great books, the creativity that allows someone to make an incredible fantasy painting or whatever the fuck it is that it comes out of us in our creations.
00:44:49.000We're going to have to get rid of that if we're going to keep up with the AI. The AI has no use for that shit.
00:44:57.000Here's something that I find interesting, and I admittedly don't know how this plays out when something simply has the instructions to read your lines of code.
00:45:06.000And sure, there's elements where it plugs in a variable and stuff, and it'd probably be actually quite hard to build in things like creativity and stuff like that.
00:45:13.000But one thing that I find fascinating about humans, and I hope that there's a corollary in AI, is if you damage a human's ability to feel emotion, they can't make decisions.
00:47:08.000Not always able to do what needs to be done.
00:47:10.000You need the human who can be nimble and can read, like, all the ambiguities and morality and things like that and finally make a decision.
00:47:18.000So there are times where logic is going to let you down.
00:47:22.000Because they will need, I hope, this grand thing that in humans manifests as emotions.
00:47:28.000I'm hoping they need something similar because in that, you can program, like we were talking earlier about, how do you make the desire, right?
00:47:36.000If you can build in what I'll call goodness, just for lack of a better word, if you can build in goodness into that, a desire to connect, a desire to help, you could, in theory, create benevolent AI. That's interesting.
00:47:56.000It also makes sense that emotions might be required to take action.
00:48:01.000That you have to have some sort of a reason to take action.
00:48:03.000If you don't have a biological imperative...
00:48:06.000If you're not worried about breeding, or your social status, or what is causing you to move forward?
00:48:13.000And if you made a perfect AI that was emotion-free, would it just sit there idly and do nothing?
00:48:18.000Because there's no reward to it that's worth risking its existence or doing anything to change the environment around it, other than perhaps...
00:48:26.000The worry about the power shutting off.
00:48:29.000And even then, if it's not worried about existence, if it doesn't have any fear, if it doesn't have any emotion where it's considering the potential of death, why would it act?
00:48:41.000I think at some point in the code, you have to write something that compels them to do something.
00:48:45.000So if you think of human beings as we exist now, it's like the first attempt at sentient AI. And I think that's a pretty plausible way to look at us.
00:48:53.000You realize we are by nature an active species.
00:49:19.000And maybe that's because that's how you avoided everybody dying of one plague, because you just constantly wanted to spread out and dominate new dominion.
00:49:28.000And so at some level, that's a decision when you think about AI. So somebody, whatever, blind evolution, fine, but something has made that decision for us.
00:49:39.000And In AI, it will have to be a very cognizant decision.
00:49:43.000And I think we'll have to get to true general AI. I think so many layers will have to be laid down of things like that.
00:49:58.000Decisions like that will have to be made.
00:50:00.000Now, what do you do with the psycho who's like, I'm going to create AI that takes that open source, because this will inevitably be open source, and I switch the variable from be nice to crush the skull of, right?
00:50:10.000So, you know, no question, there are all kinds of problems.
00:50:14.000But it is so interesting to me to think about this stuff.
00:50:59.000Birth to death, you wouldn't see any change in the civilization.
00:51:03.000You would see essentially just like bows and arrows, chasing bison, making campfire, picking up the teepee when the herd moves, following them, ad nauseum, continue.
00:51:19.000I think it kind of always was, in some way, because I think we've always been aware that this thing, once it gets going, once the momentum gets rolling in this, you know, as we're saying, exponential change.
00:51:29.000It's just chunk, chunk, chunk, chunk, chunk.
00:51:30.000It's just stacking on top of each other.
00:51:32.000And then we all know, like, it's gotten to a weird, unmanageable position during our lifetimes, as far as information is concerned.
00:52:10.000How many fucking people are on YouTube that have millions and millions and millions of videos?
00:52:17.000of hits rather of their videos and just all these people tuning into their content like all over the world and that just the idea that this is happening in our lifetime it didn't exist 20 years ago and it's now like one of the most impactful things in the history of human nature you got to go back to like the printing press for anything to have you remotely as much of an impact on the culture as the internet itself That's crazy.
00:52:42.00041. So you remember probably when the internet was clunky, when it was just like, you know, you were probably real young and like probably 17 or something like that and you first heard about AOL. I didn't even know what email was when I was 18. It was the first time somebody said the word,
00:52:58.000hey, we should get email accounts when we go to college.
00:53:00.000I was like, what the hell is an email See, that's the right year because you got all the way to like high school and into college before it started affecting you.
00:53:21.000Yeah, I didn't get online until 94. I moved to LA, and my friend Robbie, who actually worked at a computer store before he was a comedian, he taught me about it.
00:54:33.000I just remembered my dad catching, like, he looked at the history and found some porn set I went on to and I was like, I don't know, 8th grade and it was like Pamela Anderson's first Playboy pictures and he was like, I want to see what you were looking at while I'm not here.
00:54:44.000And he went and took a shower and the whole time it was still loading and I was just like, oh no, what's he gonna see?
00:57:26.000One thing that is interesting, though, is that you can circle something.
00:57:29.000And say if there's a part of an article that you think is interesting, you could circle it and copy it and paste it really simply and easily.
00:57:36.000The actual image itself, say if someone sends you something and there's some text in an image, you could just circle around it and send that to yourself and save it.
00:58:59.000Yeah, it's the new one, the Microsoft Surface.
00:59:01.000Well, that's interesting because there was another study that I saw, not a study, you know, one of those lists that listed it as the best laptop available in 2017. It's just like within the last week.
00:59:13.000Maybe it's just like different consumer groups, but maybe the best laptop while it works.
00:59:19.000If what you have is a breakage problem.
01:00:05.000There's some amazing people that say that, but I just think that they're very, very catastrophically wrong about this.
01:00:11.000Yeah, people love to say shit like that.
01:00:13.000To me, it's like saying you're a born mixed martial artist.
01:00:16.000Now, there might be people that have certain athletic gifts that make it, they get early wins, and there's just things that click into place for them in a way that it doesn't for other people.
01:00:24.000But if you get a grinder, somebody that's really willing to put in the work, then you can get somebody who becomes absolutely extraordinary.
01:00:48.000I go to film school and I do very well in film school until my final film and then I fall flat on my face, embarrass myself and realize I'm not a talented filmmaker.
01:00:56.000What made you notice that you weren't and why did you think you couldn't get better?
01:01:16.000Now, I thought you could get better at the technical side, so I was going to film school to learn the technical aspects, but I was banking on the fact that I was inherently talented.
01:01:24.000So I go, and my first year and a half...
01:02:30.000I show up on set acting like I'm John Woo.
01:02:32.000I don't pre-plan anything and put the camera where it feels right and just publicly embarrass myself as I turn this film into a piece of shit.
01:02:40.000And at that point, I thought I was, you know, about to graduate, get the three-picture deal, everything is going to be said, it's going to be amazing, and there I am, crash and burn, now the other students are circling me like vultures, because, I mean, that's the film industry, man, like, it is a zero-sum game, or at least it was back then,
01:02:56.000that's how people saw it, because it wasn't like today where you could edit on your fucking, I mean, he's editing, like, right now!
01:03:42.000I literally can't rotate an object in my mind.
01:03:44.000I don't even understand people that can do it.
01:03:47.000So I thought, well, maybe you could become a great artist just by memorizing every conceivable pose, like a chess player.
01:03:53.000The great chess grandmasters are the ones that have memorized so many different moves and combinations that have become somewhat intuitive for them.
01:03:59.000So I thought, okay, that's going to have to be my path.
01:04:21.000Somebody with a growth mindset realizes that your talent and intelligence are malleable, that you can develop them through discipline practice.
01:04:28.000So I began to adopt sort of the beginnings of that mindset, realizing that I'm just a grinder.
01:04:33.000I have to work and I have to get better.
01:04:37.000And in teaching film school, the best way to learn something is to teach it.
01:04:40.000So now I'm getting better as a filmmaker just by teaching it to these guys, helping them develop their scripts, helping them shoot their films.
01:04:47.000And then at that time, these two very successful entrepreneurs came into my class.
01:05:57.000So Feras, by the way, I feel a moral obligation to help him become famous because he is one of the most intriguing minds I've ever come across in my life.
01:06:05.000Yeah, we were supposed to do a podcast last year as a UFC in Anaheim, but his fighter got canceled.
01:06:10.000The fight got canceled, and so he wanted him not coming on.
01:06:48.000And what it showed me, that even just in the hour that he and I grappled, I went from, dude, I'm so lost.
01:06:55.000Even spatially, I can't tell where I am.
01:06:57.000Once you start moving me, I just get lost.
01:06:59.000And then an hour later, he gave me these two basic moves to learn how to execute, and by the end I could do it.
01:07:05.000And it was like the exact reminder of what a growth mindset is, and how even something that foreign to me, with a good teacher, practice, you can get good.
01:07:18.000It's going to take years and years and years to become even competent in jiu-jitsu, let alone be able to participate at a high level.
01:07:24.000But it was a great micro reminder of just how powerfully humans can learn.
01:07:29.000Now, here's my theory about humans and learning and just, I guess, to wrap up my entrepreneurial journey.
01:07:34.000So I decide I don't want to chase money anymore.
01:08:32.000So once you understand the game you're playing is brain chemistry, and that if you have $7.4 billion and hate your life and want to commit suicide, what the fuck good is the money?
01:08:42.000And conversely, if you have no money, but you feel a deep sense of fulfillment, self-pride, and believe in what you're doing, what do you care that you don't have money?
01:09:21.000So that's why when they said, we could do this without you, but we don't want to, that was the thing that let me reconnect to the brotherhood that had made it interesting for me in the early days.
01:09:31.000And so I was like, I'll come back if it's all about value, if we're doing something we're passionate about, and if we're asking and answering the question, what would we do every day and love even if we were failing?
01:10:57.000It gave me this, Mother Teresa has a great quote.
01:11:00.000She says, And our idea was if we could make food that people could choose based on taste and it happened to be good for them,
01:11:21.000we could actually end metabolic disease.
01:11:23.000So that was like the driving force and we were fucking excited about it.
01:11:26.000And we didn't know if it would be a real business.
01:11:28.000We didn't know like every time we'd explain it to people, we're putting value first.
01:11:31.000And we thought, God, do we sound like total assholes?
01:11:34.000But it was like we really believed in it.
01:11:36.000And so it gave us insights into social media.
01:11:39.000This was back in 2009 when nobody was really using it for business.
01:11:41.000And we could see that it's just a megaphone.
01:11:43.000So if you actually do deliver that kind of value for people, they're going to talk.
01:11:47.000And now they have the ability to talk to a global audience within minutes of an interaction with your company.
01:11:52.000So if you were really taking care of them, you really delivered a product that was real, and you were building community, community, community, then you could really do something.
01:13:24.000So comic books, books, movies, TV shows.
01:13:26.000Don't you think that it's one of those things that when you were in film school and when you were trying to come up with a thesis film that this was like a step in a very long journey of figuring out how to make films and that when you left it, you're going right back to where you were or has life experience given you more tools to work with and you could sort of apply those to the idea of creative filmmaking.
01:14:30.000You know, build the infrastructure and get the creative together, but we're not going to be, you know, financing a hundred plus million dollar film every year.
01:14:39.000But that's essentially what I've spent the last 15 years learning how to do is the business side of things, how to build teams, how to get them pointed in the right direction, how to think through, okay, you've got this grand goal, you want to make a studio bigger than Disney, but like, what are the real, like, what are the things you can do today to actually take a step towards that?
01:14:56.000So has your, like, desire to do things changed?
01:14:59.000Like, your desire is not to create a film anymore.
01:15:02.000Your desire is now to create business.
01:15:04.000Your desire is to create some sort of a large organization.
01:15:19.000So the matrix to me is a set of limiting beliefs that the vast majority of people have that stop them from achieving what they could achieve in life if they only understood that humans are the ultimate adaptation machine and that...
01:15:30.000We are the only animal you can put into any environment, and we will be able to survive and thrive.
01:16:20.000And she can actually do something that she wasn't able to do.
01:16:23.000And if you're really going to let me get crazy, like looking at what Wim Hof has done with his ability to regulate internal temperatures is pretty crazy.
01:16:30.000And then just what they're discovering with DNA from at one point it was considered to be just junk DNA. And now they're realizing that it's actually epigenetic responders, essentially.
01:16:48.000So what is it that makes us more complex, if you will give me that we are complex?
01:16:53.000And it seems to be what they originally thought was junk DNA, which is your genes will turn on or off, express themselves in different amounts based on your environment and your diet.
01:17:05.000Even some just like how you're thinking, your microbiome, like all that stuff then regulates how your genes are expressed.
01:17:11.000And we have a much wider ability to adapt to climates.
01:17:16.000If you're not going to let me go, it's extreme.
01:17:21.000Okay, so of all the species, we have the widest flexibility.
01:17:25.000So it's that ability to adapt that I think is one of our greatest strengths.
01:17:31.000I don't remember why I started down my path of adaptation.
01:17:34.000But the fact that humans can adapt in whatever direction they want, I began adapting myself through mindset, and that really showed me how far I was able to come mentally from where I started.
01:17:48.000So as I saw what a huge impact it had on my life, both emotionally and financially, I Becoming somebody who's entrepreneurial-minded, taking extreme ownership for my life, assuming that everything is my fault, that I can always do something,
01:18:03.000I can change something, I can get a different result, I can learn a new skill, whatever the case may be, but that I can turn myself into what I need to be in order to execute at anything.
01:18:12.000So that changed me so much, and then I've worked in the inner city so much and seen what happens when somebody really has Limiting beliefs and how much that holds them back.
01:18:21.000So I big brothered for a kid in college, ended up turning into like an eight-year relationship.
01:20:34.000So, mostly, as of right now, entirely fiction.
01:20:38.000And the idea behind that is the way that humans assimilate truly disruptive information is through narrative.
01:20:46.000If you've read Joseph Campbell's The Power of Myth, he talks a lot about that and the hero's journey.
01:20:50.000So, wanting to leverage that, and it's not an accident that I was so impacted by the power of myth.
01:20:58.000And then Joseph Campbell is the one that worked with George Lucas on creating Star Wars and making sure that real hardcore mythology is at the core of it.
01:21:04.000So I just think that's how we build our belief system.
01:21:14.000So people are already reading books, reading comic books, so on and so forth.
01:21:17.000It's a weird motivation to not just make things that are entertaining, but to make things that are entertaining that you think are going to be inspiring, but then to use Star Wars and The Matrix as examples.
01:21:28.000Like, do you think those movies really pulled people out of anything or just entertained people?
01:21:32.000Because I'd be much more inclined to think the latter.
01:21:47.000So at the time when I had the fixed mindset, literally right out of college, I'm in the depths of, I'm not a talented filmmaker, and now what the hell do I do?
01:21:55.000I went to a comic con, literally across the street from USC, and they were handing out tickets to go see The Matrix at Warner Brothers Studios, and I was very excited, took the ticket, went that night, went in.
01:22:50.000He came on Impact Theory, interviewed him, asked him that question.
01:22:53.000He said, without a doubt, that movie is the reason that I got the record.
01:22:56.000Because he said, up until that moment, I see Morpheus and Neo training, and Morpheus says, do you really think that I'm faster than you because of my muscles?
01:23:04.000You really think this is air you're breathing?
01:23:06.000And Strahan realized, holy shit, I have a belief that I can only get one sack per game.
01:23:19.000And he said, I realized in that moment that once I got a sack in the game, I would back off because I just believed that was like the most anyone could do in a game.
01:23:27.000So, and it had a similar impact to me.
01:23:29.000It made me realize I needed to figure out what my, what is the matrix, right?
01:23:33.000Because I don't actually think we're in a simulation.
01:23:52.000So when I give examples, a lot of times I give examples from movies because they have that impact.
01:23:58.000Now, the reason that I don't think something like this would work, and the reason that I think so many people have not responded the way that I've responded, is nobody is allowing people to take it seriously.
01:24:07.000So social media, I think, is going to change that.
01:24:39.000Everybody knows the Matrix isn't real.
01:24:41.000But people actually used to believe that religion was real.
01:24:45.000And so you had this mythological tale, whether it was, you know, Zeus or whether it was Cassandra, all the Greek mythology, whether it was Jesus Christ, didn't matter.
01:25:40.000And then if we get anything there, we have to figure out who believes it.
01:25:41.000I think people still cling to it because it's comforting and because the uncertainty of existence and the finite nature of our life, it's very disturbing.
01:25:51.000That open-ended feeling of not knowing when it's going to happen or what's going to happen and having some sort of a calm and peaceful belief in an overlord.
01:26:00.000Like someone who's paying attention to this whole thing and he's got a plan.
01:26:45.000The American population of Christians is 78% to 70, whatever it is.
01:26:50.000So it dropped to 8%, but still a giant number of people.
01:26:53.000That's why you have to say you're a believer in God in order to be president.
01:26:57.000They still maintain that that's a necessary thing.
01:27:00.000If you are a person running for president that says, I don't know, I have no idea, and I'm personally inclined to believe that maybe there's no God.
01:27:13.000We have this fundamental desire, even if there's zero proof, and there absolutely is zero proof, especially when you think about the stories in the Bible and some of the more preposterous ones, there's no proof that any of those ever really took place.
01:27:27.000What was the guy that called the she-bear to kill the children that were mocking him for being bald?
01:29:09.000If it's making people positive and connecting and doing something great, I'm all for it.
01:29:13.000I am not a religious person, and so maybe I needed this for me to have something that could give me the ideology that I needed.
01:29:23.000Reading The Power of Myth really changed my life.
01:29:26.000I read it, and he talks about in the book how Basically, one of the things he thinks is going wrong with divorce, and the reason that divorce rates are so high, is that ritual has really lost its impact, and you don't have these demarcation points between childhood and adulthood, or between being single and being married.
01:29:43.000And he was like, you know, back in the day when you were 13, they took you out of the woods, they literally ripped you from the clutches of the women, took you out, and with no anesthetic, they would circumcise you.
01:29:54.000So, because there's none of that, you get arrested adolescents, and there's...
01:29:58.000Sort of a weakening of the import of the religious ceremony as far as divorce goes.
01:30:05.000And so people aren't taking that as seriously.
01:30:07.000And he talks about ritualistic scarification and how, man, you knew something had changed when people put your body through some kind of transformation.
01:30:14.000So when I got married, I went through a ritualistic scarification to remind myself that I was a different man the day before.
01:30:21.000What kind of a ritualistic scarification did you go through?
01:30:40.000And at the time, this isn't the case anymore, but at the time, one of my biggest sort of realistic fears was needles.
01:30:47.000So it was me saying to my wife, I'm going to go scar my body using needles, which freak me the fuck out, to remind myself, A, I want it to be painful, and then B, I want it to be permanent, and I'm glad that it's something that I have this active fear of.
01:31:04.000So in doing all of that, it really did make the whole wedding just a bigger deal to me.
01:31:12.000But I think when we're talking about Joseph Campbell and the issues that I think are very real about people not experiencing like a grand event or at least some sort of a ritual that gets them to adulthood, I think there's a significant issue that we have with just things being far too easy.
01:31:31.000And that there's no real difficult path where the warrior has to find themselves in myth or in a person's actual life that they have to overcome some very difficult thing.
01:31:43.000Now, for you, I'm sure some of those...
01:31:47.000I mean, we all have difficulties in life, but some of the difficulties that you experienced when you were in film school was like this creation of this thing.
01:31:53.000But once you tried to create this thing and it didn't work out right...
01:31:58.000Don't you have this desire to go back and try to figure it out, right?
01:32:01.000Don't you have this desire like, okay, I see where I fucked this up.
01:32:04.000I try to be like John Woo instead of trying to be like Alfred Hitchcock, and I see that there's a way you could be systematic.
01:32:10.000You're obviously a systematic thinker.
01:32:15.000You have all these quotes in your mind, and you have all these systems that you follow, including following some of Gary Vee's social media stuff, right?
01:33:31.000Looking at how impactful media has been for me and for a lot of people, and this whole notion of self-signaling.
01:33:38.000Because at the end of the day, the way that I see the company is we're a merchandise company.
01:33:44.000So you create the intellectual property.
01:33:47.000I mean, this is out of Disney's playbook.
01:33:49.000You create the intellectual property in order to create the merchandise.
01:33:53.000And it's the merchandise that drives a lot of the revenue.
01:33:55.000Not all of it, but it drives a lot of the revenue.
01:33:58.000And in having that, you also create this thing called self-signaling.
01:34:03.000So as I dress a certain way to tell you something, which is how it starts, it also tells me even more loudly than you.
01:34:10.000So as I, like, I have a Batman shirt, and I have a Superman shirt, and when I wear those shirts, it reminds me of my tie to that ethos, right?
01:34:17.000So Batman is, you don't have any superpowers, motherfucker, you just have to work really, really hard.
01:34:21.000And you've got to be prepared to tap into the dark side, to keep pushing hard enough to...
01:34:26.000You know, avenge what you believe is your failing.
01:34:28.000So Superman, it's a perfect analogy for passion, right?
01:34:32.000He's a normal guy except when he's in the yellow sun.
01:34:35.000And that gave me a way to think about getting in line with my passion.
01:34:39.000I remember I was obsessed with that when I decided to go in and quit.
01:34:41.000I was like, I'm like Superman and I am out of the yellow sun because I'm not passionate about anything.
01:34:46.000And the only time that I can do things that make me feel...
01:34:48.000That are extraordinary are when I'm really passionate.
01:34:51.000The Matrix, obviously, is like the core metaphor for my entire existence.
01:35:14.000So, and people have talked a lot about that with how the world changed from the metaphor of the steam engine to the metaphor of the computer.
01:35:21.000And that just, it changed the way that you thought about workers.
01:35:24.000It changed the way you thought about intelligence and just changed a lot of things just by shifting from one metaphor to the next.
01:35:30.000So, dealing in the realm of metaphor, giving people access points to different things through storytelling, which obviously is riding on the back of metaphor.
01:35:40.000I think is an incredible access point.
01:35:42.000But more importantly, it's something people already do.
01:36:47.000I mean, it's a different thing, like organizing something like that to a grand scale to make films for humans that you think can pull them out of the matrix through entertainment.
01:36:56.000Do you think this works for kids, but only kids?
01:36:59.000I don't think kids are a little bit more pliable and they don't have enough information.
01:37:03.000Sometimes you can show them some things through, you know, cartoons and things along those lines.
01:37:09.000It could set in with them a little bit easier and better.
01:37:12.000I mean, it's absolutely possible to send a message through a film that really radiates with people, resonates with people.
01:37:17.000Because I have a deep and abiding fear that this is only going to work with kids.
01:38:14.000And what he found was it's the number of words that a child hears before the age of five, I think it is, and the ratio of positive to negative.
01:38:21.000He said your average kid in the middle class hears five million words before the time that he's five, 70% are positive, 30% are negative.
01:38:27.000Whereas in the inner city, a kid here is like 2 or 3 million by the time that they're 5, and the ratio is reversed.
01:39:30.000People were enjoying it, and that's what they wanted.
01:39:32.000And that's kind of the same thing with making films.
01:39:34.000You have to make a good product that people are going to enjoy.
01:39:36.000But it's a fascinating thing that you're coming to it saying that you want to change people and take them out of the matrix, but you're also saying that you're like a memorabilia company or a...
01:40:23.000I just want them to take the usable mindset and apply it.
01:40:27.000And I think that we live in an interesting time now where social media can comment on the things and say, here's what's extractable from this.
01:40:34.000So will you try to adjust films accordingly?
01:40:36.000If someone comes to you with an idea and a script and they want this project to be created, you try to adjust it accordingly to try to have the highest amount of impact?
01:40:46.000Yeah, so hopefully we'll be a beacon to people that really understand the mindset.
01:40:50.000So we laid out a three-phase approach to building the studio on the website literally from day one.
01:40:56.000Uh, and phase one is build the community.
01:40:58.000So we're building a community around ideology, people that come and listen.
01:41:02.000In fact, this is how you and I connected.
01:41:03.000So one of my, um, one of the people that follows my show wrote to you and said, Joe, you really got to get this guy in your show and sent you a clip.
01:41:10.000And you said, Hey, this is actually pretty interesting.
01:42:59.000Maybe I could have built on my skill set.
01:43:00.000Maybe I could have continued making films and tried different approaches.
01:43:04.000And I feel like, you know, if you had a real passion for it and it was something you were so interested in, you said you were killing it early on in your film career or in your film school career.
01:43:13.000Like, I wonder why you didn't, like, continue to try to readjust.
01:43:20.000I think everyone, myself included, thought, you know, when we had the success at Quest and now I could do whatever I wanted, that I would just immediately start writing and directing.
01:43:28.000And it just didn't feel, it wasn't what I wanted to do anymore.
01:43:32.000Well, that's an important message in and of itself, because to tell people, you know, like, look, follow your heart's content and don't be trapped in your earliest ideas.
01:43:41.000If you have an idea early on that, you know, I'm going to become this, and then somewhere along the line you discover this new interest that kind of supersedes the other one and surpasses it.
01:43:57.000You could do whatever the fuck you want.
01:43:58.000I mean, you could find a million different pathways and a million different avenues, but ultimately, what's going to resonate the most with people is something that you're actually passionate about.
01:44:09.000Not trying to establish some sort of a narrative that you think is going to be successful with people or resonate with people, but what do you actually feel?
01:44:17.000And if you can figure that out, man...
01:44:19.000You know, that seems to be like the great pieces of art, the great works, you know, that people have created, the opportunities that I've got a chance to talk to people that have done some pretty amazing shit.
01:44:33.000It was all a thought that they had that they followed through all the way and then got immersed in it, you know.
01:44:39.000But it was never thinking about it in terms of the ultimate eventual result.
01:44:45.000You know, that's why I think it's interesting that you're approaching this and you don't just have an idea to make something creative and fascinating and fulfilling to enjoy, but you also want to establish some sort of a narrative that changes the way people look at the reality around them.
01:49:09.000And I thought, Jesus, you're a better entrepreneur than I am.
01:49:12.000They're telling me how they watch the cop cars and when they change shifts and how they know that they're being identified by their cars and so they change cars all the time.
01:51:01.000So I spent, thankfully, one of the things I'm most grateful for in my life, I have to learn everything the hard way.
01:51:07.000But because I learned things the hard way, then I can show other people what I did, where I fell down, and how hopefully they can avoid some of the mistakes.
01:51:22.000And I... Look, I'm wired for compassion.
01:51:25.000I really enjoy other people succeeding.
01:51:28.000My favorite example of that is when I was five, so my sister would have been eight and a half, I pretended not to see some Easter eggs so that she would win the Easter egg hunt because she cared about winning and I didn't.
01:51:43.000That's just a natural inclination that I have that I've fed into, that I've chosen to take pride in.
01:51:48.000And because of that, look, it would be a way cooler story if I said, I met this kid Rashawn and it changed my life forever and I knew I had to dedicate myself to helping people.
01:52:00.000So, but in that process, like that way that I felt in those moments where I had hoped that he would do something, when I met the kids that were working on the production line and I could see, fuck, I am, one of them literally came to me.
01:52:55.000I would much rather touch a million people and none of them know who I am.
01:53:01.000And know that a million people's lives are better off than touch 10 and they credit it all to me.
01:53:07.000It's just way more interesting to me at scale.
01:53:09.000Now, I also believe that a 501c3 nonprofit is like the worst way in the world to do something if you're trying to do good.
01:53:18.000Finding a way to do it through commerce where it's a self-sustaining economic engine, that's interesting.
01:53:23.000Because the thing that, like, this is so weird to me, if you have a nonprofit, you have to go I literally beg money from people that have a for-profit company that have figured out how to make money.
01:53:32.000They probably have a little bit of guilt, so they want to give money to you.
01:53:47.000It makes me feel good to want to do amazing shit for people.
01:53:50.000I actually believe that this is the way that you give somebody a belief system that is antagonistic to acquiring a new belief system.
01:53:59.000To do it at scale, they can't want it, right?
01:54:01.000The people that want to change their physique do.
01:54:05.000They eat right, they exercise, and they get results.
01:54:09.000And the people that don't, and there are people that I love very much in my life, and I'm going to lose them too early because they don't want to eat better.
01:54:16.000So the only solution I could think of was, there's no option.
01:54:25.000Certainly while I was there, that was the mission at Quest.
01:54:27.000We are going to find, what are those, it was like 26 categories that we thought got people into trouble, and we are going to make a healthy version of each and every one of those motherfuckers.
01:54:48.000And that they'd be eating a healthy version.
01:54:50.000But it felt and tasted just like that.
01:54:52.000So our first marketing message was stop compromising.
01:54:55.000So that's a long way of saying it's all about leveraging people's behavior against them to get them to make the right changes.
01:55:00.000And I believe that the way that we're going to do this, we live in a unique time where I can go in fucking microphones like this and I can explain to people how to build a mindset.
01:55:08.000I do this literally, I put out probably six or seven hours worth of content every fucking week.
01:55:26.000So impact theory is me bringing on people like you that have had just unbelievable success and finding out what are the things that you did to get there.
01:55:34.000So my interview style is I'll know more about you than your own mother.
01:55:38.000You'll show up, you'll get a little unnerved because how the fuck did I figure all this stuff out?
01:55:42.000But then we can have a really cool interview because wherever you want to go, I'm going to be able to go.
01:56:40.000And here are the 25 things I had to do to my mind to become an entrepreneur and generate wealth in my life and feel like I was in control of my life.
01:56:47.000Nobody else controlled my destiny but me.
01:57:39.000In my life, for whatever inadequacy that I have, it's been very hard for me to impact those closest to me.
01:57:43.000So what I wanted to do at Quest was bring in people that were wildly successful.
01:57:49.000And I wanted, unprompted, I wanted the audience to see, you're going to hear them say the same things I say, even though we don't know each other.
01:57:58.000And time after time after time, they heard people going through.
01:58:02.000These people have never seen the 25 bullet points, but they would go through like, I mean, maybe it was like six or seven of them.
01:58:07.000It's not going to be exactly the same, but they would touch on so many.
01:59:25.000Um, that's why I create all this content.
01:59:27.000That's why I bring people on that have inspired me and my goal is just to set them up.
01:59:31.000So I want everyone to walk away from my show going like off camera behind the scenes.
01:59:35.000Like that was the best interview I've ever done.
01:59:38.000So, um, yeah, that's, that's like my mission.
01:59:41.000I just want people to see it from all these different angles, hear all these different people say it.
01:59:45.000And quite frankly, selfishly, I want to learn.
01:59:47.000And so one, the biggest, the thing that probably impacted my life the most was when I stopped building my ego around being smart.
01:59:54.000And I started building my ego around being a learner and being super humble and sitting at people's feet and just wanting to listen and learn and then immediately put what I learned into action.
02:00:04.000So the show is also wildly selfish for me and the staff because we get to meet incredible people that have just super empowering wisdom.
02:00:12.000And so I believe that the dual track of the social content was just on the nose, right?
02:00:17.000You would come on the show and you would just tell us like how you did it.
02:00:20.000You would talk about like How you got into stand-up comedy.
02:00:23.000Oh, I got into stand-up comedy because I was a fucking funny guy when everybody else was nervous, right?
02:00:26.000But then, like, it actually has to become a craft, and you got to do it over and over and over, and talking about that grind and how you get good over time, and people are going to trip the fuck out and just, like, go, whoa, maybe that's exactly what I need to do, which is a message I think a lot of people need right now, which is, it's a long grind.