Noam Chomsky joins Alex Jones on the show to talk about his new book, "Manufacturing Consent" and why the media is a tool of the corporate and political establishment to keep us in check and keep us on the same page.
00:00:34.000Linguistics and Semantical Syntax and Philosophy of Language at MIT in Massachusetts.
00:00:43.000And he's written books like Manufacturing Consent, an excellent video, also titled Manufacturing Consent.
00:00:51.000And it goes into how they stage things.
00:00:54.000How they will have a supposed debate on television, but the people debating are actually on the same side.
00:01:00.000They're just debating the exact implementation.
00:01:04.000By just a few degrees giving you the psychological illusion that there's really some type of difference so that in your mind you're going to fall in supposedly either phony camp being steered in the direction they wish.
00:02:35.000Giving you phony decisions, phony tips.
00:02:39.000That, my friends, is the essence of modern mind control behavioral modification.
00:02:48.000And until you realize that the sitcoms and the cartoons have more propaganda in them than the newspaper or the nightly news, You will not even begin to scratch the surface of the level of this inculcation,
00:03:09.000of this soaking into the propaganda state.
00:03:15.000Every facet, every level, deluged, infested the human minds like a computer.
00:04:24.000Tell us a little bit about yourself and about the studies you've done and some of the books you've...
00:04:29.000Well, I have two parallel and separate lives.
00:04:38.000One of them is what they pay me to do at MIT, that linguistics.
00:04:44.000The others, what they would probably pay me not to do, that's being involved in a whole variety of social and political issues, international affairs, the international economy.
00:04:59.000The foreign policy problems, just about anything you can think of that's in the front pages of the newspapers.
00:05:06.000And one part of that which has interested me for many years is this kind of analysis of ideological institutions that includes the intellectual culture, but specifically the media, which I spend a lot of time on.
00:07:10.000I mean, the countries, especially England and the United States, were simply becoming more democratic.
00:07:15.000And it was recognized early on that if you can't control people by force or,
00:07:23.000know, poverty or some other means, you are going to have to control them by what was quite openly called propaganda at the time.
00:07:29.000People don't like the term propaganda anymore, but that was used.
00:07:32.000I mean, that's where the U.S. public relations industry was.
00:07:35.000So Professor Chomsky, they developed, put out their papers that I've read.
00:07:45.000From the Carnegie Endowment and others that mind control, behavioral modification is much cheaper and much more effective than tanks and guns.
00:07:55.000And it's the only thing you can do because in the more democratic countries you can't control people with tanks and guns.
00:08:02.000I mean, maybe to some limited extent, but not very much.
00:08:06.000It was understood very well and it is kind of striking that it's in the two main democratic countries, England and the United States.
00:08:15.000It was realized in parallel about the same time that you're going to have to control people by what was called regimenting the public mind by ideological control.
00:08:25.000That's where the term manufacturing consent comes from.
00:09:05.000You know, there's a lot of public opinion study in the United States, mainly because business...
00:09:10.000It wants to keep its finger on the public pulse.
00:09:13.000They want to know what people are thinking.
00:09:15.000So we have a pretty trustworthy and very extensive polling industry.
00:09:20.000And what comes out of public attitudes, I think, is kind of revealing.
00:09:24.000So for the last 20 years or so, about 80% of the population, when they're asked, what do you think the country, you know, who runs the government or what does it do, the answer that they pick out of a set of choices is...
00:09:39.000The government works for the few and the special interests, not the people.
00:09:43.000And in fact, in the last election, just last November, there's a big project at Harvard University called the Vanishing Voter Project where they study attitudes towards elections and so on.
00:09:55.000Right before the election, so this has nothing to do with shenanigans in Florida, but before the election, about 75% of the population felt that there was no election.
00:10:06.000going on in any sense that involved them.
00:10:09.000What was happening was some kind of game involving rich contributors, party bosses, the public relations industry, which crafts the candidates to say for
00:10:21.000particular things and have particular gestures, which you can't believe what they say.
00:10:24.000This was a large majority of the population.
00:10:27.000And they wouldn't even let Ralph Nader end of the debate when he had a ticket.
00:11:44.000I want to talk about their modes of control, examples of propaganda, how they split people's minds and corral the information they receive when we return with Noam Chomsky from MIT.
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00:16:11.000Up on InfoWars.com, my premier website, from Reuters, yesterday invited his speakers, Bill Clinton and Tony Blair, were groomed at the Bilderberg meeting before rising to fame as U.S. President and British Prime Minister.
00:16:25.000respectively. They go on to brag about how they run our country.
00:16:29.000I was a kook three years ago to talk about this huge corporate elite, and now they're throwing it in our face.
00:16:34.000Is that, Professor Chomsky, part of the hopelessness that they're trying to instill in us?
00:16:40.000I've seen a shift in the propaganda in the last three years from denying all of this to throwing it in our face.
00:17:00.000Yeah, that's when the public relations industry really exploded.
00:17:04.000And it grew on the basis of the very sensible assumption that was pretty clearly articulated that we have to somehow make sure that the general public does not make use of the...
00:17:18.000Democratic opportunities that are available to them and leaves us to run the place as we've been doing.
00:17:24.000And the way to do it was, you read the business leaders are saying, look, we have to induce what's called a philosophy of futility.
00:18:06.000It's necessary to manufacture consent in order to make sure that we, what he called the responsible men, can run the affairs of the world without being bothered.
00:18:17.000And what he didn't say, but what is crucial is your point, that people, you become a responsible man if you're serving the interests of concentrated private power.
00:18:31.000During the break we were talking about, I just observed this, they will have somebody on TV, both sides are taking private property under the guise of environmentalism, and they're both really on the same side, but they act like this is the two choices, that there's an actual debate going on when it's not controlling the entire system of thought.
00:18:53.000Well, I think a sensible, like if you and I were to sit down and invent a system, an effective system of propaganda, we wouldn't.
00:19:01.000Have a unique party line, you know, coming from the Kremlin or something, which everybody could detect and nobody would believe.
00:19:08.000Like in the Soviet Union, nobody believed the propaganda because the force was so plain and the source was so obvious that they didn't believe it.
00:19:18.000The intelligent way to design a propaganda system is to present the illusion of debate, but within a fixed framework that you're not allowed to escape.
00:19:27.000So you start with certain assumptions.
00:19:29.000Everyone has to accept those assumptions or they're not admitted into the discussion.
00:19:34.000Once you accept those assumptions, you want to stimulate the most lively and intense debate and controversy, but ensuring that those assumptions are maintained.
00:19:45.000Anybody questions those assumptions, they're just not part of the discussion.
00:19:48.000So we feel like we're part of the decision-making process when we're actually just cheerleading for what the elite want to report.
00:20:41.000These are very big issues for the population.
00:20:44.000They're also big issues for the business world.
00:20:46.000But the population and the business world happens to be on opposite sides.
00:20:50.000Therefore, the issues do not arise in political campaigns.
00:20:54.000So, like, for example, the free trade area of the Americas, which is an enormous agreement with a lot of consequences, that has yet to be discussed in the media.
00:21:13.000But it's been under negotiation for a couple of years by corporate...
00:21:19.000Managers by trade ministers of governments who are basically corporate representatives.
00:21:23.000The media know all about it, but they don't want the public to know.
00:21:27.000It did not come up in the political campaign.
00:21:29.000The nature of these arrangements has yet to be made public.
00:21:34.000I mean, you can sort of figure it out by either a research project, but these things are not made available to the public, and it's for a very clear reason.
00:21:42.000Our final segment with the professor with solutions coming up.