How Influencers Became Strictly Better Than Journalists
Episode Stats
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Summary
In this episode, we talk about the death of legacy media and the rise of the internet. We talk about how the media is dying and what is replacing it, and how the internet will replace it in the future.
Transcript
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hello simone i'm excited to be here with you today today we are going to be talking about
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the death of legacy media recently the big story in the news tied to this right now
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is that the washington post laid off a third of their staff and they'd be mad you were just
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complaining to me you're like oh my god i do not understand when you see people protest
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like these people were not generating value they were not generating money anymore the number that
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has been going around that i think is hilarious is they had 13 to 14 journalists as part of their
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climate team just just to cover climate change and they let i think all of them go no i think they
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kept one or two one or two to like which is one or two too many you can have honestly like anyone
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covering economics or politics or really any i mean climate change is one of those subjects that
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really only has context and importance in relation to another field like science like ecosystems like
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food like any anything on its own it doesn't matter it only matters in the context of something else
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so you don't need a journalist for that i can't believe they have how did they even end up with
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that many i mean the way that asmongold was talking about it was it like you just get one and they just
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hire more and more like they just want more of themselves they grow like a cancer no it's like
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a cancer i mean wokeism and wokest topics aren't like a cancer within organizations and they
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spread from the the start point and it is you have to cut out the entire cancer that's the only way to
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to keep the organization alive yeah and if you're not willing to and that's the thing with giant
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bureaucracies it becomes harder and harder and harder to do that so giant bureaucracies perform less
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less well which is why new companies are able to bubble up and do new and cool things like our fab
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dot ai creating the best ai chatbots around and they really are we're gonna start advertising like
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actually yes like actually yeah i've used the other bots they're not as good and and it's just because
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we're using the top of the line models really and everybody else tries to do some proprietary
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nonsense but anyway to keep going here if you get an idea because i do not think people realize
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contrasted ways because we're going to be talking about in today's episode is the phenomenon of media
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dying but also the phenomenon of what's replacing it how you can gather information today how people
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will gather information in the future because a lot of people are like well when the media is gone
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how is information parsed how do you get stories how do you know what's happening in the world
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and i mean the answer is obvious now people are getting it from their information circles you
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know you were just talking about how i was learning about what happened to the washington post by
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watching asthma gold don't you all want a wife like that who genuinely is just like what does asthma
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gold have to say yeah no i think a lot of guys are like yeah i want a wife who's addicted to asthma
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gold but anyway i do not think people understand just how few people actually read even the largest of
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media organizations and we have an older episode where we go into the numbers on this and in that episode
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even when the channel was much smaller i was pointing out that if you look at like if you
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divide the show's viewership by two because there's two of us working on it um each of us is worse i
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think it was seven full-time staff at the new york times when you can we're contrasting our viewership
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numbers was the average viewership numbers of the new york times um no in terms of yeah it was bad
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and i can try to find those numbers i'll add in post here to get an idea of just how bad it was so the
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average american when they click through to a newspaper is on that link for 1.5 minutes actually
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a little less than that so i'm inflating the numbers a bit okay if you look at the new york times the
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new york times gets around 385.7 million clicks per month that comes down to around 9 642k hours now
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now consider that they have 1700 journalists working there and there are two of us that means
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the number of people watching our content is equivalent for each one of us to 44 new york times
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journalists we have the same influence on the public as 44 new york times journalists for each of us
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individuals 22 for the show in general do you have any idea how much 44 people is that's like
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more people than could fit in our entire house and we are not a particularly large youtube channel either
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to give you an idea when you're talking about new york times pieces because i'll go through the major
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things because i think a lot of people they'll look at the total viewership on these platforms and they
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get confused because what they're confusing is a few viral pieces versus how many people are reading
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the average piece right how many clicks there is does the average piece get not the long tail piece
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right so if you're looking these days and you and you do the math on this should i explain how views
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based i'll just okay views based on 1.6 billion monthly page views 7 000 articles media median adjusted
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full reads at 25 to 35 percent rate higher for long form eg 10k views uh to 25 equals 2.5k
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engagement time is 30 to 45 seconds which supports this and with the new york times the way that we
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did that by the way is is the average site time it's i think 30 to 45 seconds as i said and then
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you're looking at 1.6 billion monthly page views and so you're like okay so how what does that translate
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to in watch time versus what is our watch time sure yeah which generally like when we're humming along
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right now i think we're at around like 120 000 130 000 hours a month awesome wow and in our norm when
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we get to like our peak because we've hit this number a few different times has been around 150 000
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we've gotten to around 200 000 points so we'll see if we can get to a norm of over 200 000 this year
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but anyway if you're looking at the estimated medium viewers per story in the new york times
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you're looking at 10 000 to 25 000 but the amount of money that goes into each article is
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is enormous well so you're going to understand why this doesn't make sense anymore and the estimated
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number of people who read an average new york times story to the end of the story is around 2 500
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to 8 700 not a lot so the average new york times story is getting about the engagement as an average
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video on this channel yes with one small counterpoint which is and i think this is a difference with
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old media that's going to keep it alive a little bit longer than these dismal numbers would suggest
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which is that a lot of people keep in mind in new york times doesn't make money based on
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views it makes money based on subscriptions and people often get subscriptions to publications they
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do not read i mean obviously a lot of people do it out of inertia or it's a an institution or a
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publication or a doctor's office or whatever right and they just get it because they've always got it
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and they always will get it and so it's going to take a generation for that to end or you know more
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institutional shakeups for an auditing team to be like wait why are you paying for this when no
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one's using it you know more doge kind of stuff because that happened a lot with doge people were
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like wait no one has ever used this software ever why are we paying for it but then there's also the
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element that people buy like i think the new yorker is a better example of this they buy a subscription
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to it so it sits in their house and when people come over they're like oh you read the new yorker no
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one reads the new yorker you know what i mean like five people read the new yorker but they they have
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those just as a signaling thing most people who received and i remember when i was a kid
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my family had a subscription to the san francisco chronicle because it was the nearest big newspaper
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we paid for it we had it delivered daily for a while and everyone in our household would read at
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most one article we didn't get it because we wanted to read all the articles like you it's not
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really a per article view kind of thing it's a i'm the kind of person who reads the newspaper every day
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and it's very much a social signaling and more importantly a self-signaling thing we talk about
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different models of friendship like you have different types of friends some people are friends
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that are more mercenary we love them the best they're called utility friends in our household
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they're friends that you keep around like if you're a kid it's because they have the best video
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game console if you're an adult it's because they have the best social setter because you know they're
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they they host the best parties or they're entertaining but then they're also character
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reinforcing friends and that's because you know you're a professional woman on the upswing you need
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to have your token gay friend and your girls that you lunch with or you know like you're like this kind
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of guy and so you need like the guys you watch sports with like your the the drama of your life
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is not complete without the this set of characters supporting characters and a new york times subscription
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is is often a very important prop based on a character that you're trying to fulfill now we wouldn't
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say that people who are agentic do this kind of thing you know that they live in a much more pragmatic way
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but most people are what you might describe as npcs they're not actually thinking in terms of what
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is going to fulfill that which i believe has inherent value in their world they're more like
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i'm this kind of person what would this kind of person do and there are lots of people who are like
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well i'm this kind of person and this kind of person gets the new york times and so that's probably
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what's keeping this publication alive a lot longer and why i would just want to add that annotation
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to your note about the views that each article gets does that make sense that was really long-winded
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but i think that you're you're you're absolutely right about that and i think that you also there's
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a lot of people who get the new york times for just the puzzles to keep that in mind as well oh my god
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no this is actually true so like i've mentioned this on another podcast recently so sorry but like
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for three months every morning i looked at the top google trends results and often the result was
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like oh my god america are you okay bro because it was like always like on a saturday morning or friday
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night it was like accident injury lawyer and stuff like really bad trending searches but very very
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commonly it was like new york times crossword puzzle hints and like wordle hints and so you're 100 right
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about that yeah for the games that's so sad can you imagine the pessimism you have to grow as the
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cto of the new york times or like the analytics experts who like actually know what people look at
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yeah so if if we're looking at ours sorry if we're looking at the the next big ones right because i just
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started with the new york times because that's one of the top ones here right yeah looking at something
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like like the washington post had to lay off everyone on an average article they're only getting
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three thousand to ten thousand views and they're only getting about six hundred people to three
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thousand people reading to the end of our article we see it in for your average post it's five thousand
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to fifteen thousand it was only 750 to three thousand seven hundred reading to the end of an article this
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also shows what a huge scam pr is because there are and like even large corporations will pay huge amounts
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money an article in the new york times it's this big get and they think it's going to lead to
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conversions or an roi of some sort they don't realize that no one is going to read that no one's
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going to learn about them through this no nobody cares i really want to highlight what someone is
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saying here because this is always a big problem for me when i'm talking to people and they're like oh
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i'll do a business and then the media will talk about it and then everyone will use it
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and i'm like even if you get a piece in the new york times you're looking at in terms of reading that
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piece until the point that they read your company's name you know eight thousand impressions five
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thousand impressions that is not a lot of impressions and then even if they get there
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what portion of them are going to click over what uh you know maybe ten percent five percent so you're
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talking about hundreds of clicks over to your product this is for the new york times the best
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website you could get okay you you could buy that with like a few hundred dollars on at google ads
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it is just not that relevant you need the piece to go viral and then you need to ask well why is
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the piece on you going to go viral right but it's more than that it's also when it comes to negative
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media when people freak out about negative media about them it hasn't gone viral and i just cannot
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help but roll my eyes i'm like nobody cares nobody cares that x magazine or x thing wrote some mean
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piece on you it is irrelevant unless it gets picked up by the algorithm and comes up when people search
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your name and that and that can be relevant but in general what the news media does is just not very
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important an article about us last week in the new york times did anyone here or at least that name
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checked us did anyone here know that no nobody nobody because no one cares no one like hey you're in the
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new york times again because nobody cares no one knew literally because i mean the article was on jd
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vance having an additional kid which is just not something you're going to click through on because
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who cares we know he's having additional kids yeah they just felt they needed to have a perfunctory
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article on he had a kid what do the pronatalists think and they didn't use my one it would have gone
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viral if they had used my quote about us not wanting to send progressive women to mar-a-lago breeding
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pits but no they just wanted me to say some nice things so they took my nice quotes which was so
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sad so sad but anyway that's our version of a hit piece how dare they i'm outraged how could they
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they're destroying my character my reputation yeah but the reason why it's so important is you know i can
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be for arrogance reasons comparing you know these numbers to something on our you know
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youtube channel but keep in mind people who get their news from our youtube channel are actually
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getting their news from a cluster of channels right and many of them are bigger than our channel
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so if you compare the average numbers of let's say a fox news article which is 5 000 to 12 000
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with reading it to the end 800 to 3 600 and you compare that to an average kirscher piece or an average
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leaflet piece or an average knucks or you really want to blow it out like i'm using kirscher because i think
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people who watch kirscher and leaflet think of them as like niche content producers right like or or vtv
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romanian whatever yeah he an average one of his pieces because he's around us inside i think a lot
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of people who are into these sorts of channels do not realize you think you are watching some niche thing
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but you're actually part of a constellation of news sources that is significantly larger in terms of its reach
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then the vast majority like really only edged out by like the new york times specifically in the bbc
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in terms of its actual reach and then if you are in the asthma gold slash knucks into our constellation
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which is like bigger like i'll put here like sargon of a cod and asthma gold and tim pool and stuff like
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that and these are videos that are regularly getting on daily videos of millions of views and you know it's
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not because people are trying to signal something to themselves people don't necessarily do themselves
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favors by like thinking of themselves just like oh yes i'm so proud of myself for being the person who
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has a cartoon character tell me about the news every no no i actually do think it's about self-signaling
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really oh yeah yeah yeah so as the gold i think people watch asthma gold to signal that they know
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what the averaged like informed bro like i just think he's genuinely entertaining i i yeah you know
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he's he's entertaining but he's not like an entertainer in the same way that knucks is really
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more of an entertainer right like oh well well knucks has affectations if that's what you mean but yeah
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asthma gold is what his his the core to his stick is that you feel like you are getting the opinion
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of your average based centrist yeah your average american male who plays video games and is
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interested in politics and hangs out online um and he does a very good job of that i mean i think
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he does a good job of that because that's exactly what he's delivering um he has not he has not changed
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his lifestyle you know he is he still perceives the world the way he did when he started and i you
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know that's why he's he's gotten big whereas with other content creators like leaflet i think a lot
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of people watch leaflet because leaflet it creates like okay so the reason that people watch leaflet
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differs from the reason people watch like kirsha so with leaflet i think that she is the king queen
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of parasocial bonds you watch leaflet because you like genuinely are like oh what a sweet person
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like i'm really what wondering what this this this sweet but based person thinks right well and badass
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yeah she's she's she's she's got the full she's very much playing the host club game right like
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exploitatively not exploitatively but but it's it's it's she's very good at building a pair of social
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bonds if you look at kirsha right another vtuber i think the the reason people go to kirsha is not like
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with leaflet when i first stopped and watched her channel i was like wait is an anime avatar which is cute
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but based like that's fun i want to i want to see like what a based anime person thinks right like
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with kirsha you really only watch her stuff for the just that she does very good original research
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that is what she's really good at and i i think the vtubing stick is really ancillary to that and
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frankly i i think she should invest in a better model because her model is a little 1990s at this
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point i mean she's been doing this for a long time a lot of people will freak out when you update your
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model i guess but because you know people get attached to one model or whatever but
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it's it's it's clearly a different era of technology when contrast it was like leaflets model
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yeah i do love how more recently developed vtuber models can pick up on even subtle facial expressions
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it's delightful oh it's wonderful yeah yeah you can do a lot of really fun stuff around that
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but kirsha's model the sorry the reason the kirsha's whole thing the reason i'm mentioning this is
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the way the new information economy works is really fascinating to me because i actually think
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it's superior to news when people are like what happens when news is gone how will i know what's
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true and what's not true and what's happening in the world and what's not happening in the world
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and my response to you is you you generally like if you're part of the informational ecosystem in which
00:19:15.880
we exist you likely have a better understanding of current geopolitics than if you are watching the
00:19:22.680
news because the news just for whatever reason chooses not to focus on a lot of really important
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stuff and the reason why i i mentioned it's it's it's a bizarre new ecosystem is because it doesn't
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function okay it actually functions a lot the way the news used to but is more transparent about it
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so i'll explain what i mean by this remember how i said kirsha is really good with original
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research right you have a few people on this pyramid of content producers who are at the bottom
00:19:54.360
uh this would be channels like ours uh often kirsha often what's another one that the one that asma
00:20:03.080
gold is like his go-to one to cover uh oh the asian dude yeah asian dude in my head his channel's
00:20:09.800
name is something like default voice but when i search it i can't find it or coffee zilla because
00:20:14.280
he said i can't remember but he also does a lot of coffee zilla stuff and some other youtubers who
00:20:18.920
yeah like they either yeah they there's this go-to group of people who do original yeah it's video
00:20:25.080
based research it's more like original journalism yeah research to discover new topics and then
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an information on those topics are expanded there is actually a category of channels below us there's
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somebody like default voice that does the actual on the ground fact finding but i didn't think of
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it when i was thinking about the funnel because almost nobody watches these channels so like if
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i'm trying to understand like how drones are being used in the ukraine i might find like five hours of
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videos by some drone autist that like 400 people have watched and then i synthesize all of the content
00:20:59.480
from there and then that becomes our content and it's the same with him when he's finding like x the you
00:21:05.480
know thing was blm where they burned down x monument or something like that he's not doing the on the
00:21:11.320
ground stuff he's going through whatever autist compiled every single tweet about x thing and then
00:21:18.600
trying to find out what's true and what can be presented to you guys in an entertaining way like if
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we're trying to do something in our channel we can't just say you know washington post laid off 30 of
00:21:29.160
its staff we need to have some wider thesis about the informational ecosystem where it's going etc that
00:21:36.280
introduces either new ideas or new patterns or new facts like in our recent epstein piece right the one
00:21:43.880
that we would have released yesterday which i'm surprised didn't do as well we found evidence that
00:21:48.920
he likely did may still be alive that no one else had found yet like i can't just do a compilation on all
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the stuff that everyone else is already talking about in our informational ecosystem because i don't
00:21:59.960
feel like that's what our channel is for right but then there's that whole layer on top of us right
00:22:06.040
which includes individuals like leaflet and asthma gold and stuff like that who go over other original
00:22:12.440
research channels videos and provide commentary on that and people can say well that's not the way news
00:22:18.200
used to work and it's like no it's exactly the way news used to work you had on the ground field
00:22:22.520
reporters on the ground field researchers they would find information that wasn't being covered
00:22:28.680
or that wasn't well known and then you would have a room full of pundits or talking heads that would
00:22:34.200
all discuss that at like a round table or something like that right and that's what we are seeing with
00:22:40.040
this other layer of the informational ecosystem i would also say to build on your we're coming full
00:22:46.120
circle element of it yeah you're describing how youtubers and news commentators including our
00:22:53.000
channel but especially a lot of the vtubers we love and asthma gold etc even hassan as well like he
00:22:59.080
falls into this category that they are a lot like broadcast newsers news news people journalists
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that have been on tv the newspapers and magazines are now returning to their original format
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the original magazine was a very limited circulation publication that was supported by a small
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collection of patrons who would pay one or more people to put together very specific information
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about a domain and that where you're really seeing the return to this is with substack and people's
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paid substacks that are on very specific things and i i think that it's really interesting to see
00:23:46.360
this full circle return that now people are going back to paying for information that is very specific
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and and from a trusted very diligent source and going back to these more organic models there was just too
00:24:01.000
much bureaucratic drift and you can really also see how bureaucratic bloat and mission drift just lead to this
00:24:09.160
inevitable refreshing of organizational formats which is something you talk about as an inevitability
00:24:15.560
and and on substack you get a lot more original research on things like us you get a lot more
00:24:19.240
100 yeah and so i'm very excited i well so now let's talk about the quality of the research we have in the
00:24:27.560
the two locations okay i actually think that this is a a pretty good system yeah the first is that the
00:24:34.440
media system and and this is the reason why it's it's losing so hard or one of the big reasons why
00:24:40.120
is it had become institutionally captured uh by sort of the you know as as mcgold was like you let in a few
00:24:46.680
people and then they start multiplying and they start hiring other people that have these same opinions
00:24:50.680
and they will attack you or anyone at the organization who doesn't share these opinions
00:24:54.920
and try to get you fired and you didn't see this in the opposite direction conservatives weren't
00:24:58.680
trying to get any progressive in an organization fired but progressives routinely they were like
00:25:03.320
well it's this conservative opinion you're not allowed to have this is the one above the fold like
00:25:07.480
you know right now in the vtuber space there's this big thing where they're trying to get
00:25:10.680
somebody canceled but it wasn't vtuber it's a just just like streamer because she wouldn't denounce i
00:25:15.960
she was just like look you don't need to come to see me to get your opinions on this stuff right
00:25:20.520
like that's not why i'm not educated in this and you shouldn't be taking a penny and people flip
00:25:25.640
the lid because they do not want anyone in their space who's not actively promoting their agenda
00:25:30.680
right and that is how entire spaces turn biased and then people leave those spaces because it's not
00:25:36.520
useful anymore like the news isn't useful if it's just telling you the the party ideology i thought it
00:25:41.720
was emiru who got in trouble for that this was sexually assaulted at twitchcon or whatever yeah well
00:25:48.840
and she was the one who had that mischief as a partner and they had that was that was that oh
00:25:52.920
god yeah she's what a what a 12 month period yeah what a cycle for her right it's been through it
00:25:59.240
yeah give her a break guys oh you gotta get emiru on the channel that'd be fun she's cool
00:26:08.600
yeah yeah like that well you know she couldn't come on if she's getting attacked just for
00:26:12.120
not denouncing her friendship with asthma gold god imagine imagine if she was on base camp people
00:26:18.520
would not like that um it's funny i was reading one of the comments on the base camp subreddit which
00:26:23.560
is now doing terribly well it's still doing better than most like jordan peterson subreddit or something
00:26:27.800
but it's it's not at its peak which used to be one of the largest conservative subreddits because
00:26:32.760
got shadow banned but it still serves its function it's still fun so i was reading the comments on it
00:26:37.800
and somebody was like oh my god like i saw this comment and i was like it's so sad that this
00:26:42.200
comment won't be here for long because it's hilarious and then they go and then i checked
00:26:45.720
the subreddit name thank god that stuff exists oh my god well i mean we're because we're shadow
00:26:54.120
banned now i don't even mod as heavily because i'm like i don't freaking let's see you know the random
00:26:59.400
sensitive people aren't going to see this anymore also i adopt my cap to those who have taken on
00:27:04.920
modding rules thank you so much for helping yeah i'm sorry it's a thankless job people just get
00:27:09.480
mad they're like why did you take me down it's like well because you said you were going to kill
00:27:12.760
somebody like what did you expect be be more creative you know noticing noticing you know you
00:27:21.400
can say things like that you know you don't need to say the full thing like what we do on this channel
00:27:27.720
i actually think we're pretty good at incurring the line it's hurting the line of what we're allowed to
00:27:31.560
say but the point here being is let's let's not talk about the yeah the quality of this so one is
00:27:38.440
you a lot of people realize they were just reading the party line and there wasn't actually that much
00:27:43.800
independent new news reporting happening from the major news outlets well i think there was also a
00:27:49.960
realization around 10 years ago so this has been going for a long time the journalists were just
00:27:55.240
recycling other journalists posts and not actually doing diligence and we also met journalists who
00:28:01.400
were doing really well in their publications and could basically get whatever job they wanted
00:28:07.080
and we're like oh why why why are you doing so well and they're like oh so i like actually call people
00:28:14.120
basically they actually just do original reporting and no one else does everyone else just like
00:28:20.040
googles it and then sort of plagiarizes but with sufficient word changing that they don't get caught
00:28:25.960
for it other people's work and i think that that's an underrated element of this as well
00:28:32.280
so with that in mind the the the plagiarization and everything like that yeah so consider war
00:28:38.440
reporting or something like that because that's an area where people can be like well you absolutely
00:28:41.560
need journalists for foreign correspondent reporting right for war reporting for what's happening in
00:28:46.200
government reporting and what we've learned i think since journalism has has basically died is actually you
00:28:52.440
don't need that if you want to get an understanding of what's going on right now in the ukraine you're
00:28:59.400
going to get a much better understanding if you followed like the channels that are specialized in
00:29:03.720
this on both sides then you would have ever had any idea of what was going on in say vietnam during
00:29:09.480
the vietnam war you simply did not really know what was going on you might have known about major
00:29:15.480
encounters or something like that but you wouldn't have had a good grip of who's winning who's losing why they're
00:29:21.560
winning why they're losing much less nuanced breakdowns of specific encounters how equipment
00:29:29.720
is being used how equipment is being deployed how tactics are changing no just the the citizen
00:29:35.320
journalism reporting on weaponry on the war in ukraine alone is so god-tier i can't even get over it like
00:29:43.560
and multiple people who listen to this podcast have on multiple occasions sent us links to these amazing
00:29:49.880
channels just on the drones just on the drones it's it's incredible it's so cool and so people are
00:29:55.400
like well how how does this end up happening in a way where you can get information that is largely
00:30:01.560
unbiased and this is this is how it happens first you need to understand that all information has a
00:30:07.160
bias whether it's from a newspaper from a youtuber or whatever you find the unbiased truce through
00:30:13.160
attempts at triangulation from biased media sources we for the people who watch us and i openly have a
00:30:20.680
bias on almost everything i discuss because i want people to know that in their triangulation of what
00:30:26.360
is actually true when they are looking at our channel yeah because it is so it's it's so much more
00:30:31.560
insidious and less honest to say we are the unbiased truth and that is not true no everyone has an agenda
00:30:41.480
everyone's got an agenda so you and then on top of the bias sources so you're going to have some
00:30:47.800
sources that are like more pro ukraine you're going to have some sources that are more pro russia
00:30:52.360
and they'll try to spin the information in both directions but you can typically overlap those sources
00:30:58.200
and say oh here's what they agree on so this is almost certainly true like they both agree a conflict
00:31:05.000
happened here they both agree that like this many people died at a high end and this many people died
00:31:09.400
it alone right yeah they both agree that you know these tactics were important but then you have
00:31:14.520
the people who are just autistic nerds which is another great source of information yes through
00:31:21.160
people like us when we're doing our video on something like drone warfare or something like that
00:31:28.840
we are before doing that video going through a bunch of videos by drone nerds and i trust these
00:31:35.320
individuals because sometimes it can be very clear that they or military nerds that the military a lot
00:31:41.320
of military nerds just actually like don't have a bias they're just like effing nerdy about military
00:31:45.880
equipment and want to understand how it's being used how it's being deployed and so we then go and and how
00:31:52.280
do they get that information they they go autist out right like they go they look for uh information on
00:31:58.680
downed drones they look for to try to understand how they're being made how they're being deployed they look for
00:32:04.520
chatter from people who are actually in the military on deployment recently undeployed stuff like that
00:32:10.200
yeah and they put together huge amounts of information on that then you have people like
00:32:14.200
us who come in and say like i'll do two things i will one read the original sources but then two
00:32:19.240
i'll take when i can get a ton of sources on something and then dump all those sources into ai
00:32:23.480
and get the ai to synthesize you know what it is that these sources agree on about this technology
00:32:29.160
then i take that and i try to repackage that for you the audience in a way that is more entertaining
00:32:36.360
than what you've been getting in other locations and that saves you time because even if we're
00:32:41.720
trying to compile efficiently i mean it takes a lot of time to like find the good sources go through
00:32:47.320
everything choose what's actually salient yeah and then the other thing that you won't get from
00:32:52.200
mainstream news which is really bad is you they are too afraid of making mistakes in their reporting
00:33:00.440
which means that there are huge areas that they essentially do not cover and a great example of
00:33:07.400
this was a recent video on the recent coup attempt in china and people will say well you know we don't
00:33:13.560
have hard confirmation on this part of the coup attempt like the uh the the live battle with weapons
00:33:19.480
and so they're like so why do you why would you report that right if we don't have full confirmation
00:33:23.960
it's because the rumor mill is saying it happened and two the rumor mill that is saying it happened
00:33:29.080
now predicted that there was going to be some sort of conflict between she and these generals and that
00:33:34.040
that is something that was not being predicted by like the new york times when i would read it like
00:33:37.800
they didn't say oh these generals are about to be ousted but the rumor mill said that these
00:33:41.960
generals were about to be ousted right so and that's relevant for making decisions geopolitically
00:33:47.160
investing planning the future but in addition to that i can do things that the new york times can't
00:33:52.280
do right like i can say what what's the probability you know given that some people are saying that
00:33:57.240
there was an armed fight an armed conflict before these generals taken out that g would not just take
00:34:03.240
out these generals but arrest their entire extended family um and and by the way he legally wasn't allowed
00:34:08.840
to do this he needed a full vote of that council to arrest anyone else on the council but because
00:34:15.960
he arrested two of the people on the council right and there was only two left i mean he never could
00:34:21.800
have gotten that majority vote yeah so he didn't he didn't have a way to legally do what he did which
00:34:26.760
means that he must have felt extremely pressured for some reason or another like this is actually
00:34:32.280
destabilizing and so i have to look at that information and make an educated guess as to
00:34:37.640
okay how plausible is what's coming through the rumor mill or you could look at something like
00:34:42.440
what goes on with the cuba story we recently did right people running out of oil the oil shipments
00:34:47.880
stopping how cuba is likely to react to this and a lot of people were like why do we care what's
00:34:52.920
going on with cuba right like cuba is an irrelevant country and i'm like well cuba is a big part of
00:34:57.720
training the leaders of a little group called antifa and they do matter what's going on in the us they
00:35:03.480
also were important in training both the leaders and setting up the united states socialist party
00:35:08.280
which played a big part in things like sorhen mandami's rise to power which is going to be
00:35:11.960
very important in the future of us politics if we can wipe cuba off the board as an antagonistic
00:35:17.480
player that's really relevant to the future of the culture wars in the united states which i think
00:35:23.880
might surprise people that cuba is a heavy hitter in the culture wars but they are they are heavy
00:35:28.280
hit and i had no idea no idea training programs for progressives and stuff like that but that's
00:35:32.360
something you wouldn't know if you're not one interviewing with antifa people like that
00:35:37.320
what i was really cued into that is i was interviewing somebody who was in antifa because
00:35:43.480
again getting original sources right like somebody from antifa watching our show or a former antifa
00:35:48.040
member they're not going to go to the new york times or something like that especially if they
00:35:51.320
have some more out there ideas the worst they probably have gone to the new york times and the
00:35:55.400
new york times never got back to them yeah they don't they don't care but he would drop something and
00:36:00.360
then it's important for people like us to notice when he dropped something so i can dig deeper
00:36:04.680
so in one phrase he said oh to talk about like how senior a person was he goes they were trained
00:36:11.880
in cuba right like you know he's like oh you know one of the real big wigs you know trained in cuba
00:36:15.800
or something like that and i heard that and i was like that's a weird thing to say is that a sign of
00:36:19.560
status in antifa so then i start to google to see you know when we're doing the google story have
00:36:23.720
other people said stuff like this that have had connections to antifa and yes it is seen as a sign of
00:36:28.840
status within these leftist networks to receive some degree of training was in the cuban regime
00:36:34.440
and i was like wait is the cuban regime like flying people out for training google google google
00:36:38.840
oh they are and i'm not seeing this reported in the new york times i'm not seeing this reported on fox
00:36:45.480
i'm not seeing them report that what's happening now was the oil situation is relevant to our culture
00:36:50.520
war to these protests that are happening on the streets right now that the people running these
00:36:54.440
protests and these agitators are trained by cuba and often funded by russia if you go to our video
00:36:59.960
on the blm that blm was overwhelmingly funded by russia we really pull out receipts in that one and it's
00:37:05.480
been basically public knowledge for a while just nobody cohesively covered it yeah and the question
00:37:10.520
is like why and it's like well because it didn't fit the narrative that fox news wanted to tell which
00:37:14.920
is russia isn't that bad and you know being unfairly maligned and it didn't fit the news that the
00:37:20.120
progressives wanted to tell which is blm is great and not an astro church movement i mean so nobody
00:37:24.920
tells it right and so you need this sort of independent news source to get stories like that
00:37:30.120
out there and get them in front of you the viewer right and and and for that reason you can without
00:37:37.320
on the ground and and people can be like well come on you can't have sources everywhere in the world
00:37:42.600
and it's actually you can you can have forces everywhere in the world that's relevant and the way you
00:37:47.160
have sources everywhere in the world that's relevant is because you either have people in
00:37:51.560
the world everywhere in the world that's relevant i mean maybe not like the middle of antarctica or
00:37:55.240
something but generally whether it's inside of universities or on the ground in the ukraine or
00:38:00.040
on the ground in the russian forces or in iran and i can read those and we don't just have people
00:38:04.760
there we have fans there who will reach out to us and be like oh yeah i live in iran i like you guys on
00:38:09.480
this stuff and they'll say oh you got this wrong you got this wrong and then we go and we correct it
00:38:13.640
right really annoying by the way i cannot change videos i can only cut parts out to videos that are
00:38:19.640
on youtube so we cannot edit past videos we can only mention that we made mistakes in future videos
00:38:24.680
that i find very very frustrating but just more more accurate reporting from direct sources which
00:38:31.880
is a very common element of modern youtuber yeah because we are there are actually people there and
00:38:37.480
then there's some countries that are so repressive that you can't easily get stories out of them
00:38:40.840
right um the irony about these countries is that the legacy media had completely failed
00:38:48.120
at doing stories on these countries if i want an understanding of what's going on in north korea
00:38:53.560
i am not going to get that from any legacy media source i need to go to the youtubers and the
00:39:00.120
sub stackers who specialize in north korea watching yeah it's the same as what's going on politically in
00:39:05.240
china mainstream news organizations i mean you basically need a spy network to do that
00:39:09.800
and the only way to get that spy network is through the rumor mill right and there are
00:39:14.120
specific rumor mills that work on these specific locations to try to understand what's going on
00:39:19.080
within them and the legacy media just wasn't able to cover that so like we're able to break apart
00:39:25.560
and unfold black boxes that they can't even touch
00:39:31.240
so i think that that's another thing that's really important right like that well okay and then there's that
00:39:36.760
and then there's the the framing and lens that the new media is able to give you so if you watch us
00:39:45.880
we are a married team we're known for a pronatalist agenda but also we have a big background we've
00:39:52.920
written a number of books on things like human sexuality things like human anthropology the
00:39:58.120
anthropology of religions how they evolved a lot of religious research like original originist research
00:40:04.280
here original original original religious research should mean heretical religious research you know
00:40:10.600
we do a lot of that and i also you know i have a background in biology and psychology and neuroscience
00:40:16.760
and brain computer interface in terms of like where i've worked and schizophrenia research and you have
00:40:20.760
a background in in marketing and business and environmentalism and because of these backgrounds when
00:40:27.800
the larger pool of information is filtered through us it's going to be filtered in a way
00:40:34.280
and we're going to notice patterns that people without that aren't going to be able to replicate
00:40:45.480
and i think that that's that's another thing that's really important because you weren't getting
00:40:48.360
that in legacy media usually you'd be very rare to have a random person at the new york times have degrees in
00:40:54.120
let's say neuroscience unless they were covering neuroscience you don't have the neuroscientist
00:40:59.400
anthropology religion guy cover you know what's going on in cuba right now and another thing that
00:41:05.960
we try to do actually thoughts before i move on simone no i just i like i like the direction that
00:41:13.240
things are taking yeah well that i also think it's pretty interesting and it's a type of content that
00:41:18.840
you're able to get in this new world that you couldn't get in the old world is evergreen content
00:41:26.440
and by this what i mean is when i have some new crack brain theory about what might be causing the
00:41:32.920
trans phenomenon right yeah is it an alternative for unaliving yourself or i'm asking myself can we use
00:41:39.960
the phasing out of lobotomies like once we realize that that was a harmful procedure to try to chart how
00:41:45.640
slowly and what the phase out of something like childhood gender transition is going to be phased
00:41:50.600
out you know and when it when it comes to these sorts of broader more theoretical questions or
00:41:57.320
questions about like how reality works you know how to how to what it was metaphysics of the background
00:42:02.040
of reality you couldn't get that published in a mainstream publication right like that would just
00:42:07.400
not have they're not even in an editorial in the new york times you go to the new york times and it's like
00:42:10.920
i got some weird theory about why guys are turned on by x what why women read so much gay fiction like
00:42:18.360
like why is there so many gay men in female fiction and if the new york times posted it it wouldn't be an
00:42:23.080
actual investigation it would be like well women love representation and women are amazing and they're
00:42:29.960
drawn by or it'd be like well women love exploiting white women love exploiting other cultures and they
00:42:36.200
read it because they're horrible and they need to read more stuff about fat lesbians but you know i i
00:42:42.600
think that there's that well i think the other really fun thing and it's a reason why people watch us
00:42:46.600
and and are moving to these new networks is even if you're like progressive and you disagree with what
00:42:51.080
we're saying you at least realize that we're trying to be factual in the things that we cover right and
00:42:56.760
so you might see us cover something like what's the science on which race is the most attractive and
00:43:02.280
you'd be like you know what no mainstream publication is going to post that and that's something i want
00:43:08.760
to know like that's something that's useful to anyone even even if you're in one of the less
00:43:13.240
advantaged races and the and the interesting thing about like digging into that kind of research
00:43:18.920
is it allows us to say to a conservative audience like oh hold on guys maybe it does actually suck to
00:43:24.920
be black in america look at these attractiveness ratings yeah yeah it comes from a more genuine
00:43:33.240
place yes it's a genuine place and then that actually breaks through somebody and they're like
00:43:38.200
you know what i do feel bad for black people in america like black women do not reply to them at
00:43:44.360
very high rates and black men do not reply to black women at very high rates and yeah ratings that's just
00:43:49.800
not that's not nice but do you i don't know let's also talk about how ai is going to change all this
00:43:54.840
because ai is operating on top of all my gosh yeah and the core threat from ai in regards to this stuff
00:44:01.240
is you get harmonic patterns is what i'm going to call them i need to come up with a thread okay but
00:44:09.000
define this what what do you think are harmonic patterns so i'll call it the ai harmonic harmonic
00:44:17.160
synchronization threat so what this means is if you look at certain types of content we did a
00:44:24.680
video that roman romania tv actually found this he was the one to first report this phenomenon it was
00:44:29.560
fascinating a good example of him catching something so he reported this phenomenon where if he listened
00:44:36.600
to the ai about what and exactly what to title that video we get a bunch of you know ai's running on
00:44:44.120
minimum processing capacity in the comments responding only to the title and not the full
00:44:48.920
content of what was produced yeah they didn't even bother like crawling the transcript of his video to
00:44:54.280
make it yes yeah i can crawl transcripts okay yeah this is this meant that this was an ai running on
00:45:00.360
minimum capacity basically yeah like a few tokens were spent oh my gosh i can't wait until people have
00:45:07.400
like turns of phrase we're like i do not have the tokens for this right now i do not have the tokens for
00:45:12.200
this no we need to make that that's a base camp we'll make a shirt with that i love that i do not
00:45:17.880
have the tokens for this right now um so sorry what was i saying ai tokens ai tokens oh yes so um
00:45:25.400
but the question was is why were all of these bots responding to the video that's title had been
00:45:30.920
recommended by another bot and it's because ai is very good at producing sort of the perfect average the
00:45:38.600
perfect averagely predictable next thought when you don't run it with the biases pre-built in which
00:45:46.120
you should so if you if you run the perfect average and it's going to output the perfect average so it
00:45:50.520
outputs the perfect average but that perfect average is also going to be disproportionately appealing to
00:45:55.000
other ai's that are looking for the perfect average to crawl um so you get a narrowing of the band of
00:46:01.720
preferences which can create something like the harmonic preference equalization problem a heart
00:46:07.960
a harmony at the heart of the algorithm which can draw and narrow the algorithm to the preferences of ai
00:46:16.520
over the preferences of humans yikes could totally see it though yeah good point uh which would lower
00:46:24.920
shows like ours increase shows like say mr beast or something right and this also might be what causes one
00:46:30.840
of the questions that i think we all need to ask right now is why is candace owens because temple
00:46:35.880
was asking this sounds like temple that is a good question why is candace owens on the front page of
00:46:40.440
youtube right like why has she managed to capture that i've watched her stuff i don't think her stuff is
00:46:47.080
that entertaining it's fine but it's not that entertaining and she's just wrong so frequently about like
00:46:53.960
basic facts about reality and so that she pronounces blitzkrieg blitzkrieg well that's endearing i would
00:47:02.600
know it's really cute i love it when people mispronounce things ben shapiro has been making
00:47:07.640
fun of her around the office saying that he wants to order blitzkriegs for breakfast and maybe get some
00:47:12.200
left waffles as well i love that oh god anyway sorry the question is is like i look i'm not pro like
00:47:19.320
youtube banning conservatives before but like she goes in directions with her stuff and i'm like
00:47:25.000
this gets people banned right like yeah yes yes it is odd is this intentional is this some sort of
00:47:32.200
controlled opposition is this i don't know but be aware of this stuff is it that the ai is it has she
00:47:38.280
found a harmonic frequency in the in the algo around like anti-semitism or something or i think we're in a
00:47:44.440
post-reality reality and what she says resonates with people that's my take though
00:47:50.600
that makes sense yeah that makes sense did you know that leaflet ended up playing your candace owen
00:47:57.000
chatbot she did she called it a cursed reality it is a cursed reality but i watched us until i heard
00:48:06.840
that that was really sweet maybe she watched us at the end and even looked at the comments that's
00:48:11.800
that's wild that's wild she's the best though but yeah i i feel i i think that this development
00:48:19.640
is very heartening it's very good we're going back to real gumshoe reporting we're going back to
00:48:28.520
boots on the ground well cyber gumshoe it's better than gumshoe reporting because cyber gumshoe i like
00:48:35.240
that i mean if you want to talk about like how extreme this is the number one news story last year
00:48:40.520
was reported by a teenage mormon with his mom filming right no i know it's perfect like nick and
00:48:48.760
exposing the somali fraud and the question is why didn't any media organization why didn't fox why
00:48:53.400
didn't anyone else break that yeah why weren't they out there doing this well and and this is actually
00:48:58.840
another thing that's been discussed in many you could say more academic or ideas conference-based
00:49:03.640
discussions of journalism which is the the death of local journalism because that's actually where
00:49:09.960
most of this was happening i think one of the the the stages in the slow downfall of mainstream media
00:49:18.440
was the death of local newspapers and local news outlets like local local news stations that had
00:49:26.840
reporters who would go out and go to sit in city council meetings and do boring stuff and talk with
00:49:33.000
the lady who said that someone kept killing her cats and you know like whatever right and just follow
00:49:38.280
through with leads and see what became an interesting story because those local journalists were doing the
00:49:44.120
on the ground work that fed up to national news outlets it was interesting and national news outlets
00:49:50.120
trusted those outlets as their source of information when things like citizen journalism via social media
00:49:57.480
started coming out national news outlets did not feel comfortable pulling from it i think maybe because
00:50:04.520
it's like you're not our own you're not credentialed and so they they missed that train and they stopped
00:50:11.720
using on the ground reporting that that basically ceased to exist because local news outlets no longer could afford to
00:50:18.760
exist they didn't have an audience no one was willing to pay for those subscriptions and
00:50:23.400
advertisers no longer supported their income so i think it's it's lovely to see that we've returned to that
00:50:30.680
and it's lovely also to see that i don't know the other thing you haven't talked about though is and
00:50:37.960
you've seen this a lot with the most recent epstein scandal and and drop reporting though it's not even
00:50:45.720
yeah people have been like well they're not epstein leaks they're the epstein files but it's like
00:50:50.360
the epstein drop he's like dropping a new album yeah what are the latest hits oh this one's a banger
00:50:56.760
but that so much of the stuff that started circulating ended up being
00:51:04.440
ai generated and not actually real and a lot of the discussion was like oh i don't know like i
00:51:09.800
haven't checked i haven't double checked to see if this was real or not because the government didn't
00:51:14.440
exactly make the original files very easy to search or access and and so a lot of people were just looking
00:51:20.040
at what was on x and a lot of people started posting fake things on x and and remember this also
00:51:26.200
being a really common issue whenever there was a natural disaster people would take a photo from
00:51:30.760
a different flood and be like oh it's horrible now look there's sharks in the new york subway and
00:51:36.200
it was always just a fake photo or from some other event or some other place and it's only going to
00:51:42.040
become so much worse and there's going to be a huge crisis of faith because it used to be
00:51:47.560
pics or it didn't happen yeah now it's and that's like that i have absolutely yeah yeah like i don't
00:51:54.760
know anything anymore it's so frustrating when somebody's like well that's not true you know
00:51:59.800
especially when it's something that happened to you and you're like i because before that telemundo
00:52:04.440
interview came out i described it in a few episodes this like bizarre moment with a reporter
00:52:09.160
and i'm sure a lot of fans thought i was exaggerating or trying to spin the story in my favor
00:52:14.680
or um yeah it's it's disappointing and it's it's very frustrating but the other thing is that you
00:52:20.600
only have your honesty when you have this sort of a position so i'm always worried that people will think
00:52:26.200
that that we're like intentionally manipulating information or that we don't you know we're getting
00:52:32.440
facts wrong stuff like that so i try really hard to to stay on top of that stuff but i i do find it
00:52:37.480
interesting that when people mourn the loss of the on the ground reporter what they're not realizing that
00:52:45.960
the on the ground reporter was a usually a performative and masturbatory thing you don't
00:52:51.720
need some reporter standing out in the hurricane with the with clothes blowing around him to know
00:52:57.800
everything that's going on with that hurricane right especially if you have people who are in the
00:53:01.640
hurricane tweeting about it right and thank god elon bought x because now we actually live in a free
00:53:07.160
information economy again right anyway yeah truly love you i love you you're amazing and beautiful
00:53:15.240
and tonight i want to eat half of the leftovers for my chicken that i got oh is it an air fryer kind of
00:53:21.800
thing yes the one that i used to get okay so like air fry for just two minutes yeah they gave me a
00:53:27.880
fairly large portion this time so just half of it wow okay dim sum palace is that what it was
00:53:34.760
it was got your junk chicken oh so was it dim sum palace or did you go to somewhere else dim sum palace
00:53:40.920
oh okay i sent you the receipt for reimbursement thank you and do before you go down send me
00:53:47.800
the copy that you used for the ad campaign so i can get that translated yeah i used their ai
00:53:53.720
optimization option so there are lots of variations in title and in text and all of those were variations
00:54:00.760
on what you said to me just so you understand why i'm about to dump a bunch of different
00:54:04.920
that works that works for me and then in addition to doing that if you could write like a one or two
00:54:10.520
line email for what's her face well i have to get the kids right okay okay don't do that i got part
00:54:17.320
one of my medieval garb here first episode featuring it we're gonna get more so i can dress more like
00:54:21.560
simone yeah it's it's not you you can't wear it with a leather jacket it doesn't look as good as
00:54:26.600
a leather jacket you have to wait you you don't know how to wait for anything i've got to wait to
00:54:32.360
get the gambeson yes have some i i'm excited about it too obviously self-control yeah waiting is not your
00:54:40.120
thing you don't but who is time for waiting you know this in this timeline fair yeah all right i love
00:54:47.640
you simone i love you too bye gorgeous and our our children with the the snot hanging from their
00:54:57.160
nose i didn't realize that snot nose kid is like it's like a technical term they just are they just
00:55:04.280
are snort snort nose kids can you like sorry i got my host club hair here oh my god just did an
00:55:13.560
episode on host clubs it's probably gonna go a few days and if you you notice because this is
00:55:19.400
gonna go live before that when i've got my new outfit beginning to get medieval inspired wear but
00:55:24.520
i haven't got the the jacket yet so i just have the shirt at this point yeah the shirt and the pants
00:55:29.160
which you can't see and simone i'll show it off when i get the full set because i've got to go more
00:55:33.800
medieval so i match simone instead of my i i was trying to go for mr rogers look but it just made me look
00:55:39.640
like a lesbian so you're also like i'll just go for 1950s greaser until we realized that lesbians
00:55:45.560
have also taken that one yeah yeah i also wanted for a peer i was like oh i'll go for a greaser
00:55:49.560
that's like a cool historic style but no i'd still look like a lesbian yeah i mean the only sartorial
00:55:54.760
male domains left are full-out suits and ties and just like slouchy shirts like in t-shirts like sort of
00:56:02.840
gamer wear or gooner wear and then like is my hair okay do i need to go wash you need to get it wet
00:56:09.800
and comb it down or like bodybuilder look but in terms of that which attracts females of all of
00:56:16.440
those it's just the suit and tie which is not great so whatever
00:56:52.600
protesting outside like i'm sorry i just i don't understand
00:56:59.400
the mindset and maybe this is just something you have to like be ceo of a company or be involved in
00:57:04.840
its finances to come to understand this but if you do not personally generate or at least
00:57:13.640
enable an roi for your business how on earth can you justify your existence as an employee like your
00:57:27.400
existence that is a net negative you are drawing the employee the company closer and closer to bankruptcy
00:57:33.640
with every day of your employment and yet the washington post had something like
00:57:40.840
16 climate change reports yeah i'm pulling that up right now because that can be a thing that we
00:57:44.920
talk about right like let's jump into it because this is exactly what we want to talk about at the
00:57:50.680
let's see let's see so tell the fans okay what is this dinosaur okay we did not teach her this by
00:58:04.040
the way i have no idea how she knows what is this dinosaur it's a personal office
00:58:07.960
what is this dinosaur what is this dinosaur what is this dinosaur yeah it's the triceratops okay what is
00:58:22.840
this dinosaur it's a brachiosaurus okay what is this dinosaur
00:58:31.320
it's a brachiosaurus uh it's a brachiosaurus okay what is this dinosaur it's a t-rex
00:58:51.880
titan you are really smart i am those are some good dinosaur naming skills yeah