Based Camp - The Peppa Pig Pregnancy Conspiracy： Exploring Pronatalist Propaganda

00:00:00.000 they did a like a photo shoot of mama pig and they she's like she's spread out on like a sort 0.56

00:00:05.440 of like silk a lush silk showing off her baby bump and like looking like half naked and it's 0.93

00:00:12.100 like a total like glamour spread thing we were given these baby dolls that you had to take home

00:00:18.640 and the baby dolls would cry on a randomized schedule throughout the day and night the babies

00:00:24.840 looked very realistic and they would just start crying in a very realistic way you had to have

00:00:30.800 them with you all the time and you would be graded based on your ability to placate the baby doll

00:00:34.880 the child wouldn't stop crying at night and so i marched outside and put it in the trunk of my

00:00:43.500 mom's car which wait is this it probably really deserved like disturbed passers-by like it's

00:00:51.860 kind of amazing like the police were crying from the trunk of the car i didn't i didn't really like

00:00:57.020 now when i think about it like if i came across i would have a freaking heart attack i would literally

00:01:01.140 crowbar that car open in panic like i i just i can't believe i did that like now being a mom i

00:01:07.800 cannot believe i did that and i feel really bad would you like to know more hello malcolm i'm so

00:01:13.060 excited to be speaking with you today because we did it guys we we and our pronatalist cabal coerced

00:01:20.940 the british media into pumping out pronatalist propaganda or this is this is the rumor going

00:01:26.540 around a youtuber who i like to watch izzy something she she paints her face in various

00:01:31.240 like clown things she did a a piece on a a rumor that's going around right now a conspiracy theory 0.93

00:01:37.720 if you will that um a pig recently got the the mom and it got pregnant yeah let me i'll get i'll get 0.86

00:01:44.760 the overview and i'll also link to her video in the pinned comment because it's so good and her

00:01:49.320 channel is just delightful and she's amazing but basically what happened is mummy pig who is the 1.00

00:01:54.800 mother of the popular british cartoon character peppa pig who is the fourth most in demand cartoon

00:01:59.520 character in the world she has her own theme park okay it's just like she's a big deal in case you

00:02:04.120 don't know she's the reason why many american kids have vague british accents so it's just great

00:02:09.460 and so the mother mummy pig announced on tv on live morning tv on good morning britain that she was 0.54

00:02:16.900 pregnant now my next guest is the matriarch of an entertainment dynasty and now i'd like to 1.00

00:02:22.580 welcome in her first ever interview someone we're all very excited to meet it's mummy pig

00:02:27.940 mummy pig good morning welcome to the show gosh well i'm excited to share that our family

00:02:36.100 is getting even bigger because we're having another baby i'm due in the summer and we're all so excited

00:02:47.360 that is amazing congratulations how are you feeling about it oh thrilled a little overwhelmed at the

00:02:55.900 thought of having three children under five running around and then mummy pig's pregnancy and birth 0.99

00:03:02.500 was covered even more in media outlets it was covered in magazines it was covered in live events

00:03:07.960 etc it was announced on the news it was yeah but more than that it was announced by a british town

00:03:14.020 crier like apparently there's this thing in the uk where like if you want to you can hire a town crier

00:03:19.820 in full royal looking regalia to say here you hear you the sort of the same way royal babies were

00:03:26.560 in fact allegedly you know peppa pig's little sister and she already has a little brother george

00:03:32.600 so this is the family's third baby but her little sister evie was born in the linda wing of saint

00:03:38.280 mary's hospital in london which is the same wing where kate middleton has given birth to her children

00:03:43.620 that's like 7 000 pounds plus a night the rooms are really pretty well i know people this is a big

00:03:49.260 scandal because everyone was like wait they didn't use the nhs you know they think they're too good for the

00:03:54.000 nhs honestly though like this this one influencer lesbian couple that i i follow had had twins 1.00

00:04:02.320 recently like in nhs hospitals i'm like wolf like i i get why they shell that we would shell out but

00:04:09.200 also seriously like given how much we pay in the united states with insurance but we pay out of pocket

00:04:17.680 to reach our deductible just to have a kid really like we we're expected to pay eleven thousand

00:04:24.540 dollars up front well before the birth just to give birth at a normal hospital though the rooms are

00:04:29.360 much nicer than nhk hospital so i don't know anyway that's aside from the point that the the peppa pig

00:04:36.580 campaign around this birth they also partnered with uk's national child care trust but that that org is

00:04:42.880 to be fair primarily interested in helping people who are already bullish on having kids and they

00:04:46.940 were able to raise money through this they even did like a sponsorship with clear blue like i think

00:04:52.060 they showed well yeah mama and and daddy daddy pig daddy pig clear blue box this is a pregnancy testing

00:04:58.940 company in the united states like branded pregnancy testing it was the one where there was a rumor that

00:05:04.340 started that if you broke them open they had plan b inside them oh my god yes yes and it turned out it

00:05:10.580 was a desiccant and people were like encouraging people to eat oh my god right i forgot about that 0.97

00:05:17.940 yes that clear blue and then you know of course the the peppa pig franchise also released 10 episodes

00:05:23.780 about baby evie's arrival where you know you can also buy like a movie version of this called peppa

00:05:30.660 meets the baby but then people started on posting on social media that this was an effort

00:05:35.600 to counter falling birth rates in britain and so i i freaking love that i love that go watch it like

00:05:42.980 is he dizzy is he or is he something again we're gonna link to her videos she she's way bigger than

00:05:47.860 us she's like a million subscribers so still this is all to say whether this was propaganda or not

00:05:55.960 propaganda is underrated it is it is quite powerful despite costing countries relatively nothing and you

00:06:04.740 know keep in mind here that hungary is spending between five and six percent of its of its gdp on

00:06:11.640 trying to raise birth rates through all these cash handouts that aren't really working that's equivalent

00:06:16.360 to what the u.s is spending on its defense and military just to give you a sense of perspective

00:06:21.520 their birth rate went up less than neighboring countries and that is its lowest rate ever now so the the

00:06:28.860 point here that we're getting to is one we did not actually plan a big conspiracy around peppa pig the

00:06:34.320 pro natalists did not not plan this even though this is a huge meme online that's exactly what we

00:06:39.600 would say if we did it we did but it's not actually a bad thing like if i was going to attempt to so

00:06:47.760 first let's talk about why peppa pig because people be like but peppa pig targets very young kids why

00:06:53.280 would you use it as a way to spread propaganda and it's like why do you think the alphabet brigade is

00:06:59.600 targeting young kids with their crazy books because you need to build a person's value system

00:07:04.840 while they are very very young but in addition to that what many people have already reported

00:07:09.560 is their kids who like peppa pig asking the parents for siblings isn't that sweet

00:07:15.160 but i think that though is in the end we literally we were just walking by in a strip mall this morning

00:07:24.980 on our strategy walk this like kid gym where people were dropping off their kids and it was

00:07:30.500 advertising like a parent's date night where you could drop your kid for three hours and they're

00:07:35.720 like in their advertisement they said imagine a moment where you're not watching moana for the 15th time

00:07:41.200 and in the end though parents end up watching a lot of what their kids are watching because they're

00:07:47.140 stuck around their kids and so as much as you say yeah you got to get kids while they're early and yes

00:07:52.400 this does affect children the reason why you're seeing this combined with things that are very

00:07:57.620 much targeted at parents like the national child care trust and clear blue is because parents are

00:08:03.200 watching this stuff they're a captive audience but what i like it about it even more malcolm

00:08:07.440 is that the key thing like beyond cultural sovereignty we do absolutely vote for propaganda

00:08:12.340 but we're not about shaming dinks or childless people into having kids

00:08:17.460 carnitalism is all about making it easier for people and cooler for people who are already in 0.50

00:08:22.860 to this kind of thing to family and having kids going all in and what peppa pig is doing here 0.98

00:08:28.220 is just celebrating parenthood amongst those who have already bought in these are in these are already in

00:08:34.640 you're not you're not making things crazy and then also like quite frankly it's more affordable for

00:08:40.780 people who already have kids to have more than it is for someone who doesn't have kids to have kids i

00:08:44.680 mean when you're going from zero to one kid you're making a huge lifestyle change you're buying

00:08:49.240 everything for the first time you're completely changing your career and your schedule and

00:08:53.100 everything else and your responsibilities if you have two kids and you're going to three

00:08:57.000 not a lot of changes and you already have a lot of stuff that's reused which is something of course

00:09:01.300 that mama pig talked about in her exclusive editorial with that italian magazine where she has the 1.00

00:09:05.880 maternity spread because she has the point here being is that you are much going to have a much 0.98

00:09:12.040 easier time influencing somebody who already has kids to have more kids or to have the marginal

00:09:16.160 additional kid instead of somebody who has zero kids at all which is funny that the dinks are all 1.00

00:09:21.800 afraid of the pronatalist propaganda in peppa pig and i'm like what dink dual income no kids family

00:09:27.300 is watching peppa pig they're not even no one's yeah no no dink is watching this and feeling bad about

00:09:32.460 their lives literally the opposite of insidiousness yeah well that's and that's the really interesting

00:09:37.980 thing that i want to touch on in this episode about pronatalist propaganda is that one propaganda

00:09:43.960 we're all for it it's actually quite effective it's very affordable and it works really well in concert

00:09:49.760 with cultural sovereignty when done right which is something we're really big on is let let me live

00:09:54.960 my life the way i want don't tell me how to live my life don't shame me don't legally coerce me to live

00:09:59.900 a certain way or restrict my choice and yet what's so ironic about up-to-date like actual

00:10:07.700 pronatalist propaganda because we don't have any real evidence that the peppa pig thing was actual

00:10:11.980 pronatalist propaganda like led by government at all or anything is is that the actual attempts being

00:10:18.440 made by governments are super bad like and then the famous case studies when you see birth rates

00:10:26.040 affected by something that is essentially and functionally propaganda it's typically backfiring

00:10:32.460 so let's go into it because i think this is just a fascinating subject and i think i gotta start

00:10:38.420 with one of my favorite cases okay which is the town in japan where there's no more kids oh god

00:10:45.280 only one kid in the town left so what they've done is they have made dolls of other kids so that

00:10:52.880 when the kid goes to like the playground it doesn't look empty when they're walking to school it doesn't

00:10:56.920 look like there aren't other kids waiting at the bus stop but it actually looks and if you're only

00:11:02.420 listening to this on audio my god you have to google this town it is the most haunting scary thing you've

00:11:08.220 ever seen it looks straight out of a horror film yeah imagine going to a children's park and what

00:11:14.640 instead you see are a bunch of of stuffed hay figurines that are meant to look vaguely like like

00:11:22.940 rotting scarecrows of children because these have been put out for many years in many cases right

00:11:28.880 you know they keep building new ones and so the old ones are sort of left as like three-year-old

00:11:34.580 scarecrows all around the tattered yeah all around the town's environments where children used to play

00:11:43.100 i i was making a horror movie this would be a great horror movie like i can imagine few things scarier

00:11:49.560 than or than this inversion of childhood yeah though we live in the timeline where basically

00:11:56.280 truth is stranger than fiction and more entertaining so at least we have that but yeah i mean that's a

00:12:01.340 great example of it not working so thanks for kicking us off with that i i would like to remind

00:12:05.660 people that it does work there are numerous case studies and examples including tv radio music movies

00:12:14.240 celebrities that that have absolutely immeasurably changed human behavior they're not

00:12:19.320 all intentional sometimes they're kind of unintentional but we're able to see examples

00:12:22.940 where yes absolutely the equivalent of propaganda has changed behavior so there was for example a

00:12:28.980 tanzanian radio drama called towende na wataki that led to 82 percent of listeners reporting increased

00:12:35.140 condom use and reduced number of sexual partners that's that's pretty freaking huge this this was

00:12:40.060 entirely and this was real propaganda targeted at hiv prevention and in northern nigeria 60 percent of

00:12:47.480 family planning clients cited the radio drama ruandare as the reason for visiting a clinic so you can use

00:12:54.300 propaganda to get people to have more protected sex you can use propaganda to get people to go to a

00:13:00.200 clinic the indian soap opera kunyuki jessa isikanam hi i'm doing a malcolm mispronunciation here i can't

00:13:08.260 even try funded by unicef so again clear propaganda was found to shift viewers perceptions of social norms the

00:13:14.820 longer they watched so that demonstrated that sustained exposure to educational entertainment

00:13:19.600 can change attitudes and behaviors and then the radio program but shan and ama in nepal combined

00:13:25.980 drama and like live call-in segments it sounds really fun reported four out of five listeners

00:13:30.920 took appropriate action after listening contributing to improve nutrition and health behaviors at the

00:13:35.280 community level so 100 percent and honestly like do you remember the savage love cast did you ever listen

00:13:41.240 to that yeah yeah i mean it wasn't exactly sex ed but i mean i think really it did it did influence i

00:13:47.160 think a lot of people's sexual behavior and things that they found to be normative or help them

00:13:50.820 contextualize things in terms of movies and in documentaries and so this this wasn't intentional

00:13:55.820 but films like aaron brockovich blackfish the code and food inc sometimes intentionally sometimes not

00:14:02.600 sparked real world world changes from environmental reforms and animal welfare policy changes to shifts in

00:14:07.840 consumer consumer eating habits and increased awareness the most famous case here is the brazil case right

00:14:13.280 are you you should i'm getting that i'm getting i'm getting into that but we're we're starting now with

00:14:16.980 success cases because the brazil one was very effective malcolm but i don't think it's a i think that

00:14:23.460 the best success case for prenatalist propaganda that we are aware of i'm gonna get to these malcolm

00:14:29.980 i'm gonna get to these i'm gonna get to these okay but basically propaganda works when applied

00:14:38.360 smartly but yeah absolutely the the two examples of propaganda shifting birth rates that are most

00:14:47.100 prominent and well documented are either unintentional or backfiring programs so the brazilian

00:14:54.300 soap opera example that malcolm referenced basically there was a study on this on this phenomenon

00:14:59.960 called soap operas and fertility evidence from brazil this was done in 2012 the researchers

00:15:05.820 analyzed data from 1970 to 1991 and found that exposure to global networks novellas so this one

00:15:12.800 particular tv network which consistently portrayed small middle-class families this is the key thing

00:15:18.860 correlated with reduced fertility in the covered regions and so basically women in areas with global

00:15:24.460 coverage because this network didn't play everywhere which is you then you have a natural controlled

00:15:28.560 experiment experienced a 0.5 to 0.6 percentage point decrease in the probability of giving birth which

00:15:35.140 is the equivalent to five per six to two five to six percent of the mean fertility rate so the effect

00:15:41.260 accounted for seven percent approximately of brazil's overall fertility decline which seems like a little

00:15:47.600 but honestly like considering the relative cost of this and what other countries are spending to try to

00:15:51.520 shift fertility it's pretty meaningful and then also you could see other areas of of influence so parents

00:15:58.420 in global covered areas were 33 percent like more likely to name their children after novella

00:16:03.480 characters so that also confirms behavioral influence you can't just say oh it was something else because

00:16:08.420 you're also seeing other areas not necessarily directly fertility related where the where the show had a lot

00:16:16.180 of influence so that's that's crazy especially because the big the bigger picture here if we want to kind of

00:16:22.360 compare it is brazil's fertility drop between 1960 and 2000 matched china's one child policy decline but

00:16:29.300 without state coercion which suggests the media power in social transformation so in china you're getting a

00:16:35.380 checkup and then you're getting a forced abortion whereas in brazil you're at home watching a 0.71

00:16:40.160 telenovela and sterilizing yourself i mean i know which country i'd want to be in i want to watch the

00:16:46.700 telenovelas and have people leave me alone and then the second one and this is actual sort of

00:16:51.920 pregnancy intervention it just went the wrong way is the botched teen pregnancy avoidance programs 0.98

00:16:58.000 the most definitive evidence comes from a large randomized control trial conducted in western

00:17:02.640 australia and this was published in the lancet where nearly 3 000 girls aged 13 to 15 were tracked from

00:17:08.560 57 schools and about half participated in the virtual infant parenting vip program which involved

00:17:15.480 tracking home infant simulator doll for a weekend and receiving related health education and then the other

00:17:21.280 half received standard health education without the doll and then the key findings are that by age 20

00:17:27.260 8 of the girls who participated in the vip program had given birth compared to just four percent in the

00:17:33.520 control group wait eight eight percent by age 20 but still that's double the rate by age 20

00:17:39.080 age 20 is an early time to have kids and then nine percent of the vip group had an abortion versus six

00:17:44.960 percent in the control group so they also had more oopsie pregnancies for whatever reason

00:17:48.400 but overall girls exposed to the infant simulator were 36 percent more likely to experience a pregnancy

00:17:54.180 birth or abortion if you don't know the infant simulator you saw this a lot on old shows as like

00:17:58.920 a trope i did it i did it i had it so yeah so this this happened to me in middle school what happened was

00:18:05.080 in in is part of our health class we were given these baby dolls that you had to take home and the baby

00:18:13.520 dolls would cry on a randomized schedule throughout the day and night the babies looked very realistic

00:18:19.460 aside from this the fact that they smelled like bowling ball shoes because they were sprayed with like

00:18:25.320 a disinfectant because god knows teens are infectious and you can't spread disease by having too many teens

00:18:30.620 touch the dolls before you disinfect them and they would just start crying in a very realistic way

00:18:37.260 you had to have them with you all the time and you would be graded based on your ability to placate

00:18:41.400 the baby doll so you were given a key ring and there were a bunch of little key cards on it

00:18:45.540 one was like diaper change one was feeding one was soothing so you had to like put these these cards

00:18:53.100 in their backs to figure out what was wrong with them because you didn't know and then every now and

00:18:59.360 then a crying cycle they would go on could not be solved by anything you would just have to wait it out

00:19:04.000 and this was a little bit awkward for me when i had the doll because my doll i i had to like go to

00:19:14.640 the grocery store with my mom and like i'm i'm like shoving the cards into its back and like people

00:19:20.640 think that it's a real baby and then i'm like beating this child and then also i think my doll

00:19:25.740 was defective i'm imagining because you are an awkward adult yeah you would have been a very awkward

00:19:31.460 teen and you would have looked like you were like trying to turn off a child it was not the best

00:19:38.000 look for me personally and keep in mind like until i met malcolm i was very against having kids this

00:19:43.300 program worked for me because the child wouldn't stop crying at night and like none of the keys worked

00:19:51.200 and so i marched outside and put it in the trunk of my mom's car which wait is this

00:19:59.180 it probably really deserved like disturbed passers-by like it's kind of amazing like

00:20:05.320 the child is crying from the trunk of the car i didn't i didn't really like now when i think about

00:20:10.280 it like if i came across i would have a freaking heart attack i would literally crowbar that car open

00:20:15.120 in panic like i i just i can't believe i did that like now being a mom i cannot believe i did that and

00:20:21.160 i feel really bad my only concern then was literally like i'm going to be given a bad grade because

00:20:26.200 the doll's like chip is going to show up as like being neglected because we were told that what

00:20:30.400 happened were you given a bad grade i told my teacher that the doll was defective and she didn't

00:20:35.220 i think she was as she was like the the classic lesbian gym teacher kind of person i think and like 1.00

00:20:41.540 she's just like i fine i don't care like i don't you know i'm not big on kids anyway so yeah that that

00:20:48.120 happened but yeah so what happened though and i saw this with my classmates is there were some girls 0.87

00:20:52.880 girls who were like but out going out buying clothes for the baby they were so excited for

00:20:58.580 the baby program they were like oh look at me this is so great and and these programs i think

00:21:04.000 were different from like earlier 1950s versions of these programs where you had to like carry around

00:21:09.000 a sack of flour or an egg which i think we saw in some of our childhood cartoons because this was

00:21:13.820 you know a real baby and so i can absolutely see how these australian studies were onto something

00:21:19.180 what we're seeing here is different cultural genetic predilections interact with different forms

00:21:26.200 of propaganda in different ways yes yeah that for some girls this was like okay i'm sold i freaking

00:21:33.040 love this and for me i was like the paving the trunk of the car but yeah so i think you know what we also

00:21:41.280 need to do is discuss what's going on now though with propaganda and prenatalism and and the most

00:21:46.300 prominent example now i would say is is looking at russia and china these are the countries that

00:21:52.280 are really interesting programs well no what's happening more if you look at news alerts with

00:21:56.080 prenatalism is it's all about russia right now and the headline that is just repeating ad nauseum

00:22:01.160 is putin is paying russian schoolgirls to have babies because he's giving some kind of stipend

00:22:07.220 or bonus to schoolgirls like well basically minor minor women like women under 18 if they choose to 1.00

00:22:15.660 have children so that's that's that's outside the domain of this but like russia is kind of going 0.84

00:22:21.180 for broke because they've like killed killed their men russia is really screwed like they're really 0.97

00:22:26.240 screwed one of the most screwed demographic countries in the world right now yeah because 0.98

00:22:30.440 they have a fertility rate of like what is it like 1.2 or something or let's see russian tfr and it's not 0.98

00:22:35.520 just that though they're like killing their their men of reproductive age so unless they're like hey let's 0.95

00:22:39.920 let's bring harems back let's do polyamory let's do polygamy that's it's not well they're also losing 0.96

00:22:46.060 their women tons of women oh it's at 1.41 ukrainian women yeah but like the news i've seen recently is

00:22:51.800 more about ukrainian women leaving and not coming back but yeah russian women too hey russian russian 0.99

00:22:57.440 women i hasn't they're they're they're definitely in many countries well they're they're they're

00:23:02.740 sought after both russian and ukrainian women are sought after as passport bro wives so you know because 0.99

00:23:08.360 they're like hot and i don't know i think they're too cunning i wouldn't want to no i wouldn't want

00:23:13.940 one either anyway anyway that's kind of a sign because that has to do more with money there is

00:23:18.420 actually a lot of russian propaganda work being done which is great because when you think about

00:23:23.920 pernatalist propaganda i think a lot of people think of that famous poster of this woman with like 1.00

00:23:29.840 nine children you know she's holding a baby and then behind her her oldest children have joined the

00:23:34.560 military already it's it's great i i love it it's a wonderful poster i'll share it with you but the

00:23:41.180 the russia the russian state doom has passed legislation that bans all but positive depictions

00:23:46.060 of parenting and children in the media yeah and people have been to be like i think this is hurting

00:23:50.800 some like gay rights groups this is hurting yeah no this is so this was this was on top of existing

00:23:56.060 anti-lgbt legislation so what they've done most recently is they've effectively outlawed the

00:24:01.940 promotion or dissemination of content that portrays child-free lifestyles or voluntary childlessness

00:24:06.860 in a neutral or even neutral you can't so it can only be depicted negatively or positively can only

00:24:12.960 be a tragedy which i think is good is it's good that russia is doing this and it will have an effect

00:24:18.120 yeah although you know i i am i'm i'm more for the peppa biggs style i mean look at america right i i think

00:24:25.440 the worse than glorifying child-free lifestyles is glorifying having two or one kids which i think

00:24:33.460 is a problem with u.s natalist stuff yeah because the ones yeah if you're gonna have kids you should

00:24:38.800 go for broke man if you look at the like boss baby which people could see oh this is a pro natalist

00:24:44.000 thing the tfr average of the main characters in boss baby because it's about two brothers yeah is

00:24:49.660 what is it one is it one it's one it's literally abysmal because it is one of the brothers has two

00:24:57.400 kids the other brother has no kids and that's and that's two kids with a stay-at-home dad i'm sorry if

00:25:03.000 you have a stay-at-home parent you gotta go for you gotta go for a lot you gotta go for at least like

00:25:08.400 you've demonstrated that you're willing to invest in parenthood so invest in parenthood for the love

00:25:12.820 of god and don't isolate your children with you i mean the whole point i mean like sometimes i feel

00:25:16.980 like the whole point of having siblings is just to water down the negative effects of parents you

00:25:21.740 know you just you don't have to worry about yourself screwing them up as much because the kids

00:25:25.540 are monitoring but anyway so but if you look at older shows like like consider shows that you grew

00:25:31.440 up on like home alone and stuff like that huge family yeah large families are very normal and that's

00:25:37.260 not even about kids the i think the the tfr average in home alone is like five yeah they're big

00:25:42.380 families it's great it's yeah and it's and it's it's not even like brought up as like a point in

00:25:47.400 the show other than you know even with a large family they still love all their kids and you know

00:25:51.900 sometimes they forget what they just sometimes forget them oops like on multiple occasions but it

00:25:57.780 happens right but anyway the russia's new law just basically prohibits what's called child-free

00:26:04.340 propaganda any media this is films advertisements online content that encourages or justifies the

00:26:10.080 conscious decision not to have children this was passed unanimously unanimously by the duma in

00:26:15.060 november 2024 so it's relatively new and like like you were saying what this legislation does it amends

00:26:20.960 existing laws it already banned promotion of lgbtq relationships and gender reassignment so this is

00:26:27.080 on top of like an anti-woke thing and violations of the law are fines up to about four thousand dollars for

00:26:33.980 individuals because again this is like if you're a social media influencer this is not just for

00:26:37.920 like movies and up to fifty thousand dollars for companies so this wow no i saw one woman who was 1.00

00:26:44.720 like really she was like really sad because she'd become this big influencer or something

00:26:48.900 and she goes wait now i'm getting fined for this yeah now being a dink influencer and suddenly being

00:26:54.400 fined i mean if you and i were fined four thousand dollars every time we promoted kids we'd be kind of

00:26:59.340 screwed we've spoken on russian state tv i think a lot of people would be surprised by the state tvs

00:27:04.640 we've spoken on iranian state tv about increasing iran's fertility rate we've spoken on you know

00:27:09.940 russian state tv about increasing russian's yeah and next week it's australia and the netherlands

00:27:14.700 and then what on monday it was germany so other people are waking up to this but what what had

00:27:22.100 happened in 2024 in russia was they they named it they declared it the year of the family so this was

00:27:27.900 just one of many things but that's typically how propaganda has worked in countries like it's supposed

00:27:33.400 to be used in concert with a bunch of other things but basically starting september 1st of this year

00:27:38.600 so this hasn't actually gone into effect yet there's going to be social media monitoring media regulators

00:27:44.020 so we haven't even seen it yet so we can't say how it's going to play out but we're absolutely

00:27:49.060 you know interested in actually i was just thinking like with all the stuff russia's doing maybe we

00:27:54.000 should reach out i know because this isn't the only thing they're doing so here's some other

00:27:56.960 propaganda style year of the family things there's family studies became an optional extracurricular

00:28:02.260 and russian schools so this is designed to like instill traditional family values promote abstinence

00:28:07.380 before marriage encourage having multiple children the curriculum this this this isn't what i would

00:28:13.960 necessarily i mean it would freak a lot of people this wouldn't work in america but it covers topics

00:28:18.800 such as masculinity and femininity the importance of large families and the reproductive function of

00:28:24.020 the family and addressing demographic problems like it's your russian duty to do this which is just so

00:28:28.760 russian i like it there are also public campaigns promoting family values just in

00:28:33.880 media and advertising so it's not just don't do this it's also hey we really support this so i think

00:28:40.660 that's that's just really interesting and then of course there's there's china you know that's the

00:28:45.620 other place it's really trying to go for this and this is after decades of the one child policy now

00:28:51.340 they've pivoted to their pro-birth culture so there are television and service ads their propaganda

00:28:56.340 posters and slogans social media campaigns cultural content and you can see and i will send them to

00:29:02.820 you hilarious examples of before and after the child policy in in japan here actually let me send

00:29:11.580 these on whatsapp oh first i'm going to send you a picture of the linda wing where peppa pig's baby

00:29:17.560 sister was born and a a screenshot of the gratia exclusive oh wow nice i want that i want that

00:29:26.260 i mean i my hospital delivery room oh my god yeah they did a like a photo shoot of mama pig is this

00:29:32.500 from the mama pig that's from the the magazine exclusive and they and they make her look like 1.00

00:29:38.300 one of those fancy magazine ladies yeah like she has her she's like she's spread out on like a sort 1.00

00:29:43.780 of like silk a lush silk showing off her baby bump and like looking like half naked and no it's it's 0.96

00:29:50.620 like a total like glamour spread thing it is it is absolutely it's really it's it's kind of weird 0.63

00:29:57.180 because they also had her on a on a podcast wait hold on it goes in this world exclusive mummy pig

00:30:03.360 sits down with grizzier for her first pregnancy shoot and interview oink no they really it's the

00:30:11.200 extent to which they acted like it's uh it was a real thing especially with the town crier and like

00:30:16.320 being really specific about it being the linda wing let me show you actually like for comparison

00:30:21.060 the room that i gave birth in was actually pretty not not bad because i know you don't see them

00:30:27.640 because i don't i ask to be alone when i give birth but compare compare the room where i gave birth to

00:30:33.600 like my post postpartum room for indie yeah but it has a better view it has a better view yeah i mean

00:30:39.880 it doesn't have like the like your room too and your bedroom yeah so bigger than where the the prince

00:30:47.580 was born that i'm just saying like good american hospitals are pretty good like i just think giving

00:30:53.560 birth in the uk if they really want to make it more pleasant they need to make every hospital like

00:30:57.380 the linda wing like these are basic requirements it's it's not it's not exactly like a delivery room

00:31:02.940 but the view that you have from there is of a giant cornfield it's really nice yeah i'm really

00:31:08.040 excited to give birth there in in october because then like hopefully the cornfield would be this 0.97

00:31:12.980 like gorgeous color and everything but here i'm sending you a an image of a statue in china before

00:31:20.260 and after the the pro-family policy where there's this it starts with a one child policy statue where

00:31:27.540 there's a mom and a dad and a child and then suddenly two more child statues appear

00:31:34.840 huh i love this in in china where they're adding children to the statues yeah what what on earth

00:31:41.700 is going on and i'll i'll show you a stamp from the year of the pig where huh what there's one pig and

00:31:50.400 then there's and now it's it's two pigs with a bunch of little piglets three piglets not even a 1.00

00:31:54.700 bunch what what is this with peppa with pigs and birth rates it's i thought it was like we're at it

00:32:02.960 right like rabbits not we're reproducing like pigs that's not like a phrase i know but it's piglets

00:32:07.400 yeah here here other examples there's before and after of just some other materials and ads

00:32:14.220 where just more children are just randomly being in china yeah they added it was a girl playing with

00:32:19.920 a kite and now she's waving at her dad and brother which yeah and then there's there's like a tv

00:32:24.700 commercial where the there they have they're depicting like a house full of children and

00:32:30.620 there's a woman coming into like a bedroom holding her stomach saying it's eating life they're around 1.00

00:32:36.140 here and like focusing on old and young generations together enjoying fireworks together and also there

00:32:43.720 are examples of places where one child policy propaganda paintings and illustrations on the sides of

00:32:51.540 of buildings have just been like deleted like acid washed off well i i know that like in china i doubt

00:32:59.200 this will work because it all feels so totalitarian and that's the problem that's the problem the thing

00:33:03.580 is is is is while japan has a troubling fertility rate right now it does have like one of the best of

00:33:10.060 the wealthy countries in east asia but also i think what japan does so well is they they

00:33:14.980 pro-natalist propaganda you they've got you know guru login and grandpa and grandpa turned young

00:33:19.980 you can watch our episode on pro-natalist anime darlings was frank's but japan has extensive

00:33:26.500 well thought out pro-natalist stuff that was made by individuals in japan who are concerned about

00:33:33.360 losing their culture that's but who make it glamorous and not going back to that brazilian 1.00

00:33:38.340 case study where they inadvertently reduced the birth rate they did that because the glamorous family 0.95

00:33:44.400 had fewer children people it's not like they hated children it's that they wanted to be like that

00:33:48.880 family because they still had children they just named people after i mean i think making it look

00:33:53.460 glamorous is going to work depending on the culture that you're targeting i think one of the things

00:33:57.780 that japan has done really well is they target an understanding of japanese culture in in their

00:34:04.660 messaging so they don't make lots of kids look glamorous in something like grandpa grandpa turned

00:34:10.460 young again but there's like the great scene where she goes and the person is like oh well you know i'll

00:34:16.460 be closing them the shop soon because just every year there's fewer and fewer people that come

00:34:20.100 through and she goes you know it's just the way of things these days and then the other person

00:34:27.920 like stomps their feet angrily and they go why aren't we even fighting you know and like why are we even

00:34:34.340 trying and the the the point here is like are we gonna go down without even a fight and i think it

00:34:41.140 appeals to traditional japanese sensibilities of like yeah we should be fighting this or you look

00:34:47.760 at the way it's promoted in something like your own login where it's ultra vitalistic like you know

00:34:53.500 we're we're gonna go to the stars and expand throughout the universe and the the big bad guys

00:34:58.660 they want to keep you down and at low population levels and and have you believe there's a carrying

00:35:03.520 capacity of the earth or in darling was frank's you know it's the life extensionists who are the bad

00:35:09.320 guys the people who believe in good old-fashioned sex and having kids with a mom and a dad who are

00:35:16.660 the good guys and and then they make it about fighting monsters in meccas well because it come on

00:35:25.060 because anime but but at least in gura it's darling with frank's you could only the month the the meccas

00:35:33.460 only work if they have a male and female pilot and the female sits down butt up in front of the 1.00

00:35:40.340 male in a very suggestive pose no but see this is how it's done you don't like doing it in russia

00:35:46.760 where there's these classes in school like your elective where you can learn about femininity and 0.95

00:35:51.200 masculinity from a teacher who you probably don't respect that much that's not how you do propaganda

00:35:55.880 you do propaganda like this anime nonsense okay no but i i i mean i mentioned this in the in the

00:36:02.440 anime episode but the the crazy scene in darling with frank's like if you want to see this would

00:36:07.160 never get published in the u.s one of the characters no shame at all is shown in this in the show is a

00:36:13.360 girl who has a crush on another girl and she tries to get the robot to work the the robot which is like

00:36:21.300 this is what you use to save and preserve human civilization to work with a girl and a girl 1.00

00:36:26.420 and like no shade is shown on them for her being gay but it's like but this just doesn't work yeah

00:36:31.680 this is like mechanically yeah which i thought was really a bold thing to put in an anime it was in

00:36:40.300 modern context but uh you know it was it was there yeah no absolutely no i so i think that's a really

00:36:46.620 good point i mean in terms of what we suggest it's it's it's feed into what works for your culture

00:36:52.480 don't be creepy about it like in china or i mean arguably like i want to say like i just don't think

00:36:59.240 shame is how you do it as aria babu found in countries where i think you do feel more shame for

00:37:05.580 in being insufficiently conservative or being insufficiently conformist per what the government

00:37:11.060 or society at large expects of you then you've made the pressure exogenous you have to make

00:37:15.400 the desire endogenous it has to come from within and doing it in more subtle ways where it's

00:37:20.980 inspiring through anime or through a telenovela or through exposure to a doll that makes you super

00:37:27.240 excited about it because it actually helps you wrap your head around the idea of being a parent

00:37:31.340 because that's another really big thing one thing that katherine pakolic talks about in her book

00:37:35.340 hannah's children where she interviews mothers who are college educated in america but who have more

00:37:39.520 than five children or five children is that a lot of the the typical american child is never around

00:37:46.760 babies is never around other kids like it's hard to model what being a parent could even be like

00:37:52.500 because they don't know what it they they can't imagine it like who's who's held a baby you know

00:37:59.100 who's a 20 year old right now not that many people unless they themselves had a lot of siblings and that

00:38:03.120 helps i think a lot so like that exposure i think is also important and in a positive context of course

00:38:09.940 but then you know also stuff that targets the parentally inclined that's why i like the peppa

00:38:14.680 pig thing i think it's brilliant because you're leaning in to the families who really are the most

00:38:19.180 likely to solve the birth rate problem because this isn't about shaming people and to have

00:38:24.480 i think like yeah you could say it doesn't work with shame in some cultures but i think within

00:38:31.540 other cultures like you look at you like you are not convinced to have a kid by giving a little doll

00:38:36.740 or something like that and men within my culture wouldn't be but i i know that when i say something 0.95

00:38:42.480 like you are technically a cuck if you don't have a kid you you are being cucked right by the state 0.95

00:38:48.280 adequate that targets it support yeah people who are replacing you yeah that you are being 0.95

00:38:54.180 genetically replaced and paying for it that that would get me pumped yeah so you're right the

00:39:00.120 targeting is important like the the dolls only work for the girls who are like oh a doll how cute and 1.00

00:39:04.840 like oh my gosh you can capture the future of human civilization through being reproductively

00:39:10.780 successful and raising those kids well yeah that's what appeals to me you know all of this

00:39:15.260 sentimentality and oh you know this is high status or oh this is i don't care about any of that but if

00:39:21.260 it's oh this is how you matter in the grand scheme of reality and this is what is morally good that

00:39:27.040 gets me yeah when i i think what kind of initially got me was that you were like this could be just an

00:39:35.900 additive to your achievement in life like one you don't have to give up your career but also you can

00:39:40.460 you can also have this huge family and be really impressive this way like there are ways to frame it

00:39:45.200 to highly career-minded ambitious women too if you frame it the right way so yeah there is no one 0.99

00:39:50.800 size fits all for sure and every country has to think about this very differently but i really do

00:39:56.240 think that in terms of the propaganda that's taking place today if we had like a 2025 pro natalist

00:40:02.500 propaganda olympics russia despite their intense investment and especially the crackdown that's going

00:40:08.160 to begin september of this year is not taking first place the peppa peg is taking first place

00:40:14.580 like hands down clearly so anyway i'm excited i mean i think that fortunately we're seeing a shift

00:40:23.480 was in public narratives that people are seeing this with peppa pig and i love that they freak out

00:40:28.220 that there might even be a pro natalist agenda one of the things they're like it's so insidious

00:40:33.040 children are seeing this it's like bro children are seeing a mom have a three-kid family and you 0.94

00:40:38.780 didn't freak out when kids were given books about how to give like blowjobs like it was a real thing 0.92

00:40:45.480 by the way yeah this is one of the books that were was being fought about in the court cases on this

00:40:50.700 like you what how how is it that this is a problem to you and you're like oh my god the other side has

00:40:57.600 propaganda too but we will use our propaganda i will make more addicting ai agents than you i will have

00:41:04.560 them on every website we are going to win this fight darn it yeah absolutely i love you too so 0.57

00:41:13.540 much am i am i making you rendang taquitos tonight no you're gonna reheat the yang from the last two

00:41:18.720 nights in taquitos yeah that's so the answer is yes yes and then i'll have it with the guacamole you

00:41:25.980 made you just can't bear to say yes can you can you throw out the older guacamole because i can't

00:41:32.180 tell which is the old i did no i already i already fed it to the oh so the new one separated into like

00:41:36.180 a liquid and guacamole and we just need to remix it it did yeah i think it's the result of adding

00:41:42.240 chicken bullion no because it was dry malcolm well then what's the liquid i will take a look i haven't

00:41:49.900 looked at it in the fridge but i think it'll be fine after remixing condensation formed on top but no

00:41:55.820 the the guacamole that is in the fridge now is only the guacamole we made last night

00:41:59.860 the other guacamole has gone to the chickens well i love you to death simone i am very excited for

00:42:07.140 your taquitos you make really good taquitos by the way well as long as i follow your rule which is

00:42:12.420 not too much meat not too much meat very little meat i know basically it's like it's almost like

00:42:18.080 a spice in taquitos meat is a spice it is not a it's like sushi levels like but the wraps the

00:42:25.900 the rolls sushi roll yes literally it should be smaller than sushi levels i know see i'm a i'm more

00:42:32.100 of a burrito person i want like you know pack it in there taquitos are like basically just lightly

00:42:38.500 flavored fried tortilla rolls but stop your complaining with cheddar cheese or no cheddar cheese

00:42:46.860 cheddar cheese would be quite good okay and then you'll dip it in the guacamole after i remix it

00:42:52.180 yeah i mean unless cheddar cheese makes it harder i mean i'll shred some i'll shred some it'll be

00:42:57.820 fine all right love you to death simone you are a very very good wife um and i hope that we are

00:43:05.660 pronatalist propaganda for our fans and obviously the biggest pronatalist propaganda is to and we achieved

00:43:11.320 this very early in the movement is the the the high fertility billionaires that the you know these

00:43:18.460 were like the original stories and they were they were quite attempted to be negative towards us

00:43:23.140 but they always associated pronatalism with tech elite yeah they had to make us seem wealthier than

00:43:31.360 we were in higher status than we were because we wouldn't seem like big big bads big bad elite yeah

00:43:39.260 like they couldn't i think they would want to play us down because they wanted to make us look as bad as

00:43:43.320 possible but they also had to make us look as evil as possible and you're not sufficiently evil if

00:43:48.100 you're not literally like the most wealthy and powerful yeah but but the funny thing is is what

00:43:53.720 tech elite literally translates to in the mind of the average american is self-made educated wealthy

00:44:02.280 person which is the category of wealthy people that most people want to be most people don't want to be

00:44:08.560 old money or blue-blooded i think you're forgetting how few people even know what the the acronym vc

00:44:15.320 stands for no i understand simone but the point i'm making is that the the of all the groups they

00:44:23.160 could have painted us as there is no other group of elite that is more cogent with the mainstream

00:44:30.600 american dream yeah no yeah that is the new american dream is that you strove you took risks and it paid

00:44:36.680 off yeah yeah and so it really painted and we're actually already seeing the effects downstream of this

00:44:43.380 where people consider it high status within specific groups now how many kids you have

00:44:49.220 and it's even becoming so cool this is just like when you and i popularized married search funds and

00:44:55.380 at first people were like no one does that you did this thing and now it's taught about at harvard and

00:44:59.840 stanford business school now it's just one of the standard formats and yeah before you would never hang

00:45:04.160 out at like a tech elite party um and hear people be like oh yeah i'm gonna start my company and have a lot

00:45:12.160 of kids and bank my embryos and now it's just like super normative talk super normative i'd say like

00:45:17.280 almost every event we we see this now and by the way the thing she's talking about so people don't

00:45:22.080 know that people don't know that's about us but you know i went to stanford business school and when i

00:45:27.100 was at stanford business school i invented it's actually really i just want to be clear the fact

00:45:32.860 that malcolm went to stanford business school is actually a really big deal because it is harder to get

00:45:36.220 into than the harvard's business school it's also harder to get into than any other degree program

00:45:41.740 at stanford any phd i remember somebody was like oh you pretended like you a stanford phd when you

00:45:47.000 only have an nba and i'm like actually the nba is dramatically harder to get into than the other

00:45:50.620 i applied to other phd programs and i got in like at equal schools to stanford i didn't apply to

00:45:56.460 stanford because i was looking at going to like i can't remember where it was but i remember i got into

00:45:59.940 another ivy league institution or quality and and and the business school was the one that i was really

00:46:05.020 excited about because i was like oh this is the actual hard one when people don't know that but

00:46:09.200 the point here being is i was watching recently a thing on lex freeman for example who i actually had

00:46:14.420 believed was like a smart guy and it turned out that all of his degrees are from drexel and he never

00:46:19.000 actually worked at the professor at mit he taught night courses that like anyone could go to and they

00:46:24.620 were off semester night courses and and the the picture he uses from all his profiles is him standing

00:46:30.340 in front of somebody else's equation at one of these and this actually matters because friedman

00:46:36.300 calls himself an mit professor because he did this simone and i have also taught lectures at

00:46:41.700 harvard business school at stanford business school at carnegie mellon business school at i'm sure you

00:46:47.080 taught something at cambridge so we could call ourselves harvard or stanford professors with the

00:46:51.740 exact same credibility that lex freeman is an mit professor and that really annoyed me when i saw that

00:46:57.120 because i was like oh why didn't i think to lie you know it's just just because i wouldn't do that i

00:47:02.780 guess you wouldn't all right my mic because given up on me so i guess that's our sign for me to have a

00:47:10.560 good one simone and i love you to death the computer is telling me to get in the kitchen and make you a 0.77

00:47:14.320 sandwich get in the kitchen and make me taquitos and do it right and don't do it wrong because it is

00:47:19.660 expected of you the perfect woman hi i love you

00:47:26.540 and i'll i'll get us started i'll i'll take the lead so you can take a breather since you took the

00:47:36.120 lead on the last one people love it when you take the lead i don't think so i think just variation

00:47:42.900 makes people excited so anyway here i go what are you guys up to

00:47:48.080 oh yeah yeah show her again okay let me do it again i'm gonna do it again

00:48:09.360 oh even bigger and bigger than it was before oh no rainstorm oh no closed door

00:48:20.480 ah

00:48:22.100 indy really likes that yeah she seems to like putting all the laundry away too 1.00

00:48:35.040 yeah he really likes indy are you gonna be my laundry helper one of these days 1.00

00:48:39.520 yeah she's hard at work he really likes it right yeah

00:48:45.920 does she like the cream i think he really has been fine with me

00:48:51.420 i think she is too yeah maybe i think oh did you win your game

00:48:55.140 yeah good job friend thank you

00:48:58.720 proud of you thanks for playing with your sister buddy

00:49:02.280 yeah so you don't have to like do it down to him

00:49:05.840 well she gets bored with just me she wants her brother 1.00

00:49:09.040 all right you keep having fun

00:49:11.840 yeah

00:49:12.840 okay

00:49:17.220 okay

00:49:18.560 yeah

00:49:18.960 okay

00:49:21.760 audio

00:49:22.760 audio

00:49:23.060 video

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00:49:25.040 audio

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00:49:37.320 Jasmine

00:49:37.380 audio

Based Camp - July 18, 2025

The Peppa Pig Pregnancy Conspiracy： Exploring Pronatalist Propaganda

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