00:00:00.000Hello, Malcolm. I'm excited to be with you today because we're going to talk about the
00:00:03.920Tradwife Exodus. There is an exodus of Tradwives taking place. People are writing deranged fan
00:00:09.840fiction, villainizing Tradwives. Women are disassociating from the label. Like what?
00:00:14.160What? I don't know. Tradwife? Some of the most famous Tradwives have said,
00:00:18.720I don't like the Tradwife. I'm not a Tradwife. This is true. Yeah. In fact, one of the most
00:00:23.300famous Tradwives, Nora Smith, who everyone has seen, she is that very soft-spoken,
00:00:28.260she's going to wear some fantastic piece of clothing and then make gum or toothpaste from
00:00:33.860scratch because my child wants whatever right my husband was on his way back from dinner with a
00:00:38.940friend when he called me throughout dinner was pizza bites i started by making the mozzarella
00:00:44.160let it sit for 10 minutes before slicing it and returning it back to the heat while i seared off
00:00:49.980my breakfast sausage so this is norah smith trying to pretend that she's not the definition
00:00:55.520of a trad wife is well that's perfect i'm actually gonna ask you what do you consider
00:00:59.760a trad wife well i had to look up the term i had to read it up because i wasn't familiar with that
00:01:06.080right i didn't quite know what it means didn't know what it means but the fast answer is a trad
00:01:10.560wife is a woman who embraces or promotes a traditional model of marriage and family life
00:01:15.040where she typically prioritizes being a homemaker and a primary caregiver for kids takes primary
00:01:21.200responsibility for cooking, cleaning, and managing the household, supports her husband's role as the
00:01:26.200primary breadwinner, often values traditional gender roles within marriage. So with that
00:01:32.780definition and those points, I'm none of that. See, she's trying to say, no, not me. She's of
00:01:37.980course just using a random definition of trad wife, and it means a lot of different things to
00:01:41.100a lot of different people. But well before she even said this, the other most famous trad wife,
00:01:46.680Hannah Nealman of Ballerina Farm, also, when interviewed, said, no, we don't really associate
00:01:52.000with that label. That said, Nara Smith had used the hashtag tradwife tagging her post with that
00:01:57.700plenty of times. And Hannah Nealman definitely leaned in to the trope. And yet. So she tagged
00:02:03.560it and pretended like she didn't know the term. Well, later, later depended that she didn't or
00:02:09.020pretended that she didn't know the term. And after this started happening more and more,
00:02:13.920and more people started talking about the death of trad wives and trad wives aren't cool anymore
00:02:18.520than commentators and academics alike started trying to explain this distancing and here's
00:02:23.360the thing both you and i agree they're all completely missing the key detail here which
00:02:29.000is the trad wives were never real to begin with and that is why we are seeing this but people
00:02:34.400are mistaking it they're like out this was never it was never there it was never there
00:02:40.700Well, we argued that, and we have an old post arguing that BDSM culture is really the culture that is upstream of trad wife culture, that it did not evolve from anything authentically 1950s. It evolved from BDSM play, and we go over the various, it's basically, there's just so much evidence, there's so much fingerprints.
00:03:02.920it is a converted version of bdsm with a cargo cult like paint on it attempting to bring back
00:03:12.420the prosperity of an earlier time through acting it out for people who are unaware of what cargo
00:03:16.960cults were um there was a period where in like the polynesian islands and stuff like that the
00:03:21.680u.s military would set up in those regions and they had enormous wealth but they were you know
00:03:26.440savage tribe people who didn't know anything um and so the u.s leaves and then they begin to like
00:03:31.880build airplane runways and build airplanes out of sticks and copy the air signs that they had
00:03:39.760seen the U.S. people doing during the short period there in the in sort of a religious ritual to try
00:03:45.320to bring back this previous prosperity. And I think a lot of people are doing that with sort
00:03:49.520of a 1950s vision where first you had this sort of role play and LARP that came from BDSM.
00:03:56.580And then that was merged with people who genuinely thought that they could bring back the prosperity and decency of this previous era through cargo culting the phenomenon.
00:04:10.380I'm actually going to argue it's worse than that, Malcolm.
00:04:12.580I'm going to argue that most of what people think to be trad wives online, and actually, Nara Smith is being kind of honest.
00:04:21.840Hannah Nealman is being extremely honest when they say that they're not trad wives, because they really never were. They also, even while maybe playing up an aesthetic hashtag trad wife as a trope, knew all along that they weren't and were instead fetishized by people trying to believe that this concept, which I agree is a cargo cult was real.
00:04:45.900in the same way that people who look at us and think that having a lot of kids is a breeder
00:04:53.900fetish think that right no one's having a lot of kids because they have a breeder fetish and no
00:05:00.280woman is making sourdough in her kitchen pretty much because she thinks that she's part of this
00:05:06.600actual cargo cult there are exceptions there are certainly people also question elements
00:05:11.260of more traditional marriages and i would say unsustainable forms of marriage that are more
00:05:15.820like this nuclear family that the cargo cult cosplays as um it's it's a little bit nuanced
00:05:20.980but i'm yeah actually the vast majority of trad wife content as it exists is people seeing one
00:05:27.220piece of content completely misconstruing it and basically building headcanon around a thing that
00:05:33.780doesn't exist which is well they're building a headcanon around a thing that they wish existed
00:05:38.980yes by this what i mean is they wish it existed as a foe a foe as an opponent that there were
00:05:45.340really women living like this when they're simply aren't and so their fears about being forced to
00:05:52.100live this way their sexual and fetishized fears about the the as we pointed out the handmaid's
00:05:59.200tale is clearly a sex fantasy for a lot of these women oh oh don't hold me down high status male
00:06:05.240i'm i'm just a young fertile female don't make a high status don't hold me down mr trump
00:06:12.520don't send me to the mar-a-lago breeding pits oh my gosh but no i mean it is it's a fetish it's
00:06:20.100women who know that they'll never be bred and women have a genetic predilection to want to
00:06:25.100become moms and so they they you know they're they come up with fantasy scenarios where that
00:06:30.580can really happen but the reality it's beyond that too now with ai taking over people are freaking
00:06:35.560out about not being able to get jobs anymore they they are literally looking for some way out of a
00:06:41.320nightmare that they're living and the jobs they have are terrible they're not able to get decent
00:06:45.100new jobs they're afraid of their ability to have any form of security this idea of being on some
00:06:50.620homestead somewhere making sourdough bread sounds a lot less stressful than door dashing in between
00:06:57.720really long shifts as you know like a nurse or working at a cvs or doing whatever it is that
00:07:02.560you might be doing everyone now has to hustle to make money this idea that instead you would have
00:07:07.140the secure home and children in this much more succinct life is very appealing now and it's only
00:07:12.800going to get worse the trad wife women you look at the things the that they're doing and they are
00:07:18.280progressive female fantasies and fetishes this is exactly it is downstream of cottage court right
00:07:25.520like it's the same style it just has a different name to it and cottagecore was one of the most
00:07:30.180popular stylistic movements in the crazy tumblr days right like in the most extreme parts of the
00:07:36.600progressive society then you look at trad ideas like sourdough sourdough was something that like
00:07:44.340every edgy progressive hipster woman i knew in san francisco had their own sourdough starter
00:07:50.800right you know or oh um all of this stuff all of this stuff is very uh i have a little garden
00:07:58.340right oh that's very edgy and i don't know whatever so i think that that it's always been a
00:08:05.200larp that it wasn't also a progressive fantasy it is a fantasy of a type of life that really
00:08:11.680if you look at like ballerina farms where they live this life she's able to live something that
00:08:16.380approximates it because her husband is one of the like richest humans on earth right you know
00:08:22.080that's what makes it feasible for them it would not be feasible and and it's why we don't preach
00:08:28.220it for most americans well also she is working and they both run a business together they're
00:08:34.460more like a corporate family if a well-funded one then they are like the trad wife family which
00:08:40.260typically involves a single breadwinner and the wife being at home only with the kids hannah is
00:08:44.400a business owner and media icon. She was never a trad wife, and she never said she was a trad
00:08:50.860wife, but people put that on her. In fact, this is really the first exhibit in this whole complete
00:08:55.820disaster of interpretation from people, which is the book Yesteryear. I started seeing signs of
00:09:01.860this shift really when the book came out. That's when people started trying to argue. In much
00:09:06.260greater amounts, this basically broke containment in April when the book came out. Such a hit that
00:09:12.620It was. People really knew that this was going to be amazing.
00:09:15.580Oh, you told me about this book. You got really mad at it.
00:19:51.300farm shots of long elaborate meal prep from scratch obviously treasured family cow yes ballerina farm
00:19:57.720had a family cow they loved so much they took it on a camping trip once because they couldn't leave
00:20:02.240her behind and husband who enjoys birthing calves yes david neilman who goes by hog farmer on
00:20:08.180instagram absolutely loves running cats so she paid attention to some surface level things
00:20:14.680and completely dragged the concept of this couple through the mud also failing entirely to model
00:20:20.880them when actually hannah neilman's diaries like online went way back and for whatever reason maybe
00:20:26.920they're taking down now but not soon enough for fundy snark on the internet to find it and boy
00:20:33.540did they find and it was riddled with spelling errors it showed a lot of vulnerability in her
00:20:37.640early days as a young mother living in brazil when they first went there like it's there you
00:20:42.420can people all the time i think unfairly but when they do and they do so skillfully you can get that
00:20:50.860nuanced debate she doesn't even try that so it's just really crazy to me i hate the book it's a
00:20:55.060terrible book it's going to be turned into a movie it's going to make me really angry but you said
00:20:58.180there was something else because you had finished talking about this yeah so this book comes out in
00:21:01.980april and then around the time the book came out there were several anti-trad wife creators who
00:21:06.680on the rise including one that i watch regularly called life take two who now has 173 subscribers
00:21:14.580which is up from 60 sorry 173 000 subscribers which is up from 60 000 a year ago so you and i
00:21:22.260know what it's like to grow on youtube that is a big explosion right 60k one year 173k the next
00:21:31.520year that's pretty huge um and here's a like a very sort of brief example of who she is what
00:21:38.540she actually is she's a former but she called herself like a homesteading maga trad wife and
00:21:44.960now she talks about how how dangerous it is basically to like stake your wife on a career
00:21:49.440i would argue that that's an entirely reasonable thing to argue but anyway this this is her
00:21:55.480next trad wife the first thing i do every morning is check to see if my child support's been paid
00:22:00.480yet god damn it peace so yeah that's her here's an example of the kind of commentary that she makes
00:22:07.160here's her even actually talking connected about ballerina farm it's been a while since i've done
00:22:11.520a ballerina farm video and here we go you guys gonna love this and for those of you who don't
00:22:15.440love it the little ballerina farmsters who are going to tell me that i'm jealous and i'm just
00:22:19.420a hater that's actually not the case i was doing the ballerina farm thing before ballerina farm
00:22:23.380was like even in middle school me and my rich ass mormon husband bought a homestead in south
00:22:28.840Carolina just because they had a green living platform before platforms were even a thing we
00:22:33.020had a website I had a radio show I had like a podcast a blog a newsletter like an actual paper
00:22:38.160newsletter and I bought a homestead and did all this exact same shit like 15 years beforehand I
00:22:42.600ever dreamed of so if anybody knows the mindset of a Mormon mommy homesteading influencer it's
00:22:47.260probably another Mormon mommy homesteading influencer first thing I bet you didn't know
00:22:50.540about Ballerina Farm I want you guys to look at the kitchen here for just a minute this is what
00:22:53.580we think of when we think of Ballerina Farm we think of all this wood seat lawn kitchen
00:22:56.660window this incredible historic house and they just like went in and like did nothing to it
00:23:02.460except for buying this big agastro like i remember the first time i ever watched belloween farm and
00:23:07.140it's like that's so cool that they just like preserved the nature of the historic home like
00:23:10.680oh my god they didn't even upgrade it or do anything to it just move in red of course over
00:23:14.640the years they've upgraded and painted and done some things and i personally think that painting
00:23:17.980all that beautiful plank sighting was probably a content creating decision no matter how many
00:23:23.460ring lights you have. That darkness kind of sucks the light out of the room. I like to film in rooms
00:23:27.500that are brighter, that have more white. Bet you didn't know that this is what the Ballerina Farm
00:23:31.300Kitchen looked like when they bought the house. They didn't move into some little house on the
00:23:34.080prairie log cabin and just keep it like it was. They spent bajillions of dollars gutting that
00:23:38.740entire structure. I actually watched some of the process with my own eyes as I vacationed 10 minutes
00:23:43.500away from there. I'm sure this kitchen probably had a nice stove already, but they were already
00:23:47.120insta-famous when they moved into the farmhouse and Hannah had a vision for what was going to
00:23:52.000look good on camera next up bet you didn't know that hannah didn't used to dress like little house
00:23:55.780on the prairie that is a brand new phase and that is just for the camera and she doesn't dress like
00:23:59.140that when she goes around town again my friends all live in her neighborhood and that is absolutely
00:24:03.880not how she dresses i know when anyway as you can see that is a much more like honest commentary
00:24:10.500on this is how simone dresses it's not how she originally dresses but it is how she dresses
00:24:16.780out and about yeah it went from like fascist chic to yeah if they pulled up an old outfit
00:24:23.740they'd be like that looks like it was designed after a specific type of uniform and it's like
00:24:30.020uh nobody there there's many many criticisms that this particular group gets but it is never that
00:24:37.420they didn't have a great sense of style um that's gonna be such great lore but like imagine like
00:24:43.200you know my ballerina farms moment when someone's like i bet you didn't know that she used to dress
00:24:48.500like this like hannah nealman is like this casual like sports fan like shirt and i'm like oh oh no
00:24:55.600she didn't dress like that no um but everyone knows already anyway the point i'm making with
00:25:02.340her is that as this as yesteryear came out and people are like oh trad wife bad let's make a
00:25:08.240fake trad wife straw man suffer this woman is also rising on on sort of trad wife uh hypocrisy
00:25:15.800um snark content basically trad wives aren't who they say they are their wives are actually
00:25:21.400horrible this woman was a trad wife and then her husband dumped her for a 20 year old and doesn't
00:25:26.200pay child support and so you can see at the beginning of this year this rising sentiment
00:25:32.180and then it just keeps going so uh sorry i'm finding my nose right then nara smith's interview
00:25:39.320on call her daddy came out on july 20 29th uh it's literally titled nara smith stop calling
00:25:45.480me a trad wife and which she basically disavowed any association with the trad wife label pointing
00:25:50.440out right fairly the only bad part about being a parent is the children oh i love them so much
00:25:58.980then nara smith's interview on call her daddy came out on july 29th literally titled nara smith
00:26:04.980stopped calling me a trad wife in which she basically disavowed any association with the
00:26:09.440trad wife label pointing out quite fairly that she's a working mother and that she and her
00:26:14.060husband lucky shared domestic responsibilities because it's not real and then there's also all
00:26:19.100this commentary that came out on july 24th before the nara smith that king thing came out on in the
00:26:24.500New York Times. And this went super viral. And this article, our op-ed came out called
00:26:29.720Help! I Might Be a Trad Wife, in which this poet named Joanna Novick writes about feeling
00:26:35.740unexpectedly drawn to aspects of domestic life, like cooking or caring for children or homemaking,
00:26:42.500while still rejecting the political and ideological associations with tradwifery.
00:26:47.500And it was such a popular article that it got its own follow-up called Challenging the Trad Wife
00:26:53.760trend and basically you can see among the new york times set this tension between like oh but
00:27:01.140like it looks really nice but like no it's evil it's bad it's evil don't do it stop yes they're
00:27:07.900like don't um and then by july 31st even the daily wire ben shapiro's flagship thing uh was on this
00:27:15.980trend with this article called why the trad wife movement lost its traction um which basically
00:27:21.440They argued that isolation is its central flaw, but whoever said that it was isolated, they argued that Treadwifing involves-
00:27:28.540Yeah, they should hear just everything that Daily Wire does shows they are completely out of touch in every conceivable way.
00:27:33.560Little connection with reality, because no, Treadwifing is not homesteading.
00:27:38.120They argue that it involves homesteading, and they also argue its standards become exclusionary, completely, again, misunderstanding what this entire genre is,
00:27:46.820that the aesthetic gets confused with virtue and that the lifestyle is difficult to sustain
00:27:51.600and then in september the new york times published her her brand was trad wife now she's divorced
00:27:58.780about bernadette blunty aka bernadine or sorry bernadine blunty aka bernadine barber who's a
00:28:05.200former influencer whose public identity was built around this alleged trad wife ideal but ultimately
00:28:11.420and very publicly she left her husband she got a restraining order she divorced him and then she
00:28:16.300switched to being an ex-trad wife and a creator just like life take two so now there's this rise
00:28:22.300of ex-trad wife creators and i think they're again getting that love because women are very
00:28:27.280drawn to this but they feel like they're not allowed to be drawn to it um so similar to how
00:28:32.960there was that creator we talked about who would like convince women to not have children with the
00:28:37.420girl with the list um i feel like this is very similar to that where women want to be reminded
00:28:43.260did like don't do that i know you want to don't do that bad idea you're gonna get divorced it's
00:28:48.100gonna go horrible it's this thing that it's not you know you can't do it but here's the thing
00:28:51.760is there is there a tried wife decline what do you think malcolm i think it's being redefined
00:28:59.080into what it always was and it's entering a more mature phase as a field i think i mean look i
00:29:05.500mean you're pulling up the stats this is no it's just google trends it is not going down okay look
00:29:12.140at this look at this it's i mean it had a big spike um it did the most recent local spike was
00:29:18.120right around the time that um the new york times published these articles in july so it's gonna
00:29:24.460and you know that when yesteryear comes out it's gonna spike again it's not it's only gonna go up
00:29:30.240it's only gonna go up you understand that right because women are not gonna be able to get jobs
00:29:34.460anymore as ai comes out and then they're look also no and they're gonna be like how do i get
00:29:39.280men oh men are conservative men want to trad wife like that's how you sell to men these days
00:29:43.600and well also the idea of the ethot the idea of no as a woman you've got you know your assets okay
00:29:53.720okay and you you got to bring your assets on the camera right um oh yeah you got it yeah you got
00:30:00.140to shop your wares you know i'm a cook i'm a whatever yeah yeah and the woman who has a male
00:30:07.080fan base that likes her because she's a woman right is what the primary way women grow on
00:30:12.960the internet like let's be honest here okay yeah um and there are only so many looks you can sell
00:30:20.300to an audience uh for them to be interested in you and well this is one of the the best looks to
00:30:26.280sell if you think your audience is going to be dubious about previous sexual partners and if
00:30:31.920you're all only fans i disagree with that i think you're missing the point um so you've got a few
00:30:38.600looks that you can do okay historically you could go the e-girl route you know sort of dress oh yeah
00:30:45.300like i will play video games with you and be your best friend and look sexy and and jiggle and
00:30:49.580everything and that has lost a lot of its appeal there are not many popular e-girls left because
00:30:57.100it became associated with debauchery and debauchery became uncool in male circles um and so they just
00:31:06.260like a lot of young girls aren't aren't doing that as much as they used to and it doesn't appeal to
00:31:12.100the same either the base the second reason is is if you're going to go the debauchery pathway
00:31:17.220right was in an online environment and it's going to be fictionalized then fully fictionalize it
00:31:25.120this is why so many of the top twitch streamers are anime girls okay um if you're gonna go lewd
00:31:32.840then be a lewd anime girl because a lot of people prefer 2d yeah and with 2d you can be as hot as
00:31:39.060you want and never age and still have all oh yeah but if you're trying to make homemaking your
00:31:43.640career which is going to become like i think many high achieving women who used to be like career
00:31:48.100woman are going to return to being careerists well this is like professionally as homemakers
00:31:55.020if you are selling an image within an online context into a fandom the image of the hot anime
00:32:03.820girl works right now but the e-girl doesn't right and then it's like okay i'm a woman what else can
00:32:08.580i sell because i need to sell something that's you know over the top so it sticks with people
00:32:13.200so it's it's memorable and it also has to be relatable and i think the trad wife is very good
00:32:20.440at doing that one of the things that's important to note about the trad wife influencer historically
00:32:26.760up until now is it predominantly was sold to women as a consumer base yeah the primary consumer of
00:32:36.940trad wife content was not men who wanted a trad wife it was women on tiktok i say this as a man
00:32:44.540i have never organically seen trad wife content yeah well and let me let me come in with just an
00:32:50.280additional annotation to that to reinforce your point which is that the one decent take on whatever
00:32:56.820the backlash the trend whatever you want to call it is evie magazine which is this it's supposed to
00:33:02.620be like the Cosmo for the conservative woman and they had this article called um god I can't
00:33:09.820remember but it came out in April and it was basically just arguing that the trad wife trend
00:33:13.760is just a repeat of something that happened 30 years ago in the 90s where people were freaking
00:33:18.360out about the unrealistic standards that Martha Stewart was presenting with homemaking and her
00:33:24.000content I'm the most diehard Martha Stewart fan I love her so much she did exactly the same thing
00:33:32.140you know like i make all these things elaborate meals there were saturday night live skits all
00:33:36.880the time about her completely unrealistic standards when it came to homemaking and meal prep and just
00:33:42.020like all the modern trad wives today her work did not represent a religious ideal it did not even
00:33:47.700represent a married woman this is a single divorced mom um who runs her business empire and sells
00:33:54.540products at kmart and has books and video tapes and everything that she sold but this is this is
00:34:00.180where i think they're missing what's happening and you're missing what's happening because i do
00:34:03.880think we are entering a new era of the trad wife we yeah i do which is where you're going a
00:34:09.020trad wife with a male audience um which is not historically big and i think the model of that
00:34:18.120form of trad wife that is probably archetypical would be you um you are very much this new form
00:34:24.340of trad wife uh that talks to a male audience and you're not the only uh another good example
00:34:30.640is um bridget whatever the the lady we met at heretic on who has the other channels sort of
00:34:37.360like ours pretty big um what am i thinking of bridget bridget ph something fantasy bridget
00:34:44.460fantasy yeah bridget fantasy um which is to say that it's not about uh overly leaning into it's
00:34:52.300sort of a model that's defined by i think two things above all else um the first is they're in
00:34:58.920a happy long-term partnership uh where they have taken on a feminine role and second is they do not
00:35:08.000depict themselves as sexualized um and this is very different than the way women historically
00:35:14.580uh sold themselves if a woman had a husband that was not a front and center thing about her life
00:35:20.860was in a media context because guys wanted to be able to fantasize that the woman didn't have a
00:35:26.980husband right like oh i'm lusting after this whatever but now i think to be authentic with
00:35:33.420guys if you still don't have a husband and you are you know an agent content creator or something
00:35:40.620like that the assumption is what's going on here like what's behind the scenes why why does if
00:35:48.700you're selling all of these ideas about, you know,
00:35:51.460being loyal to a guy and getting married and blah, blah, blah, blah, blah,
00:38:11.940It's this fakeness to everything that they say they care about to say, I'm concerned about a decreasing number of births within this population and then make fun of aggressively say they would kill someone of that population.
00:38:26.420The guy explicitly said we're a white family when they get married, when they begin having kids shows he doesn't care about this at all.
00:38:35.220and this is what you see i think with all people in this group when people act like aggressively
00:38:40.340racist towards groups i also see them act like this they don't actually care anyone could tell
00:38:47.400you that aggressive racism doesn't serve the purpose that any anyone displaying it says that
00:38:55.940they're trying to achieve yeah fan reached out and was like telling him that he was excited to
00:39:00.640finally get married and he basically made fun of him and called him i think a fag or something
00:39:06.080but it was very thing you can do i think like mask off for a lot of people like oh he doesn't
00:39:13.020actually care about any of the values that he says he cares about like he just cares about being the
00:39:17.980center of a personality cult right like and and this would be obvious if you looked at any of his
00:39:22.440strategy like it just wouldn't work it's it's obviously going to lose and it's obviously going
00:39:27.160to lose the culture war which you know fortunately he's been increasingly frozen or chosen more and
00:39:33.500more of a losing side on um obviously the big fear is he ends up partnering with like
00:39:38.380biden jr uh and ends up uh doing something there because he could do well among the democrats
00:39:45.060which would be worrying but okay um but by the way i love the harry potter song that i i put
00:39:53.140out yesterday where I have Harry Potter take on like the griper role and Malfoy to take on the
00:40:00.420role of like the nerdy new right person. And I thought it was fun. A lot of people were upset
00:40:07.780that Malfoy would not be okay with like the more extreme griper mindset. And I really liked it
00:40:16.260because I was like, well, I don't think Malfoy would. I think Malfoy would be like, what do you
00:40:21.400like obviously this isn't an effective way to win anything and i i thought that you
00:40:26.480had like put thought into this you weren't just being like edgy for the sake of being edgy and
00:40:31.740hateful um and i i think that a lot of people are who who thought that they could do that or that
00:40:38.240they'd get social points for doing that that currency is drying up at the same time as all
00:40:42.680of this at the same time it's a feminine currency for pretending to want to be a wife right you can
00:40:49.440only do that for so many years when people are like okay so why aren't you a mom yet you know
00:40:53.420why aren't you a wife yet why didn't you do the thing uh and so i think that's why we're going to
00:41:00.520see an increase in married female conservative influencers uh one of one of the the questions i
00:41:08.520have is i think this will also likely correspond with a decrease in married female democratic
00:41:13.960influencers or left-wing influencers why do you say that so there's a few reasons i think that
00:41:20.360being married and being in a happy long-term relationship i was just gonna code i actually
00:41:26.700think that's malcolm that's already the case remember that one sub stack we went over oh yeah
00:41:31.380we did a piece on feminist and like this woman was married this woman was married but it sounded
00:41:36.500like she hated her husband well at least performatively there was the article on how like
00:41:40.660being married like was beginning to become not cool and like you know you you don't want to tell
00:41:45.960people you're married you get embarrassed to you know um right yeah that's true so we're actually
00:41:53.400already seeing this yeah we're already there but the thing is whether the ai renaissance turns out
00:42:01.420to be a horror story for humans or it ends up being really you know great and all humans live
00:42:06.200in abundance and luxury there's gonna be a rise in homemaking regardless malcolm because people
00:42:11.700aren't gonna be working so this genre of content which ultimately is and by the way trad wife
00:42:20.220content is only idealized snapshots related to homemaking could be like getting eggs out of a
00:42:27.840coop gardening fixing things uh decorating your house or making food that is what homemaking is
00:42:34.180like homemaking content basically kind of all people are going to be doing you know like in a
00:42:40.240post-ai age and it's going to grow this is not on the decline and people are just going to keep
00:42:45.860rorschach testing it and like acting as though it means something more than that when it never has
00:42:51.260martha stewart was not a religious like promoter not married not living a certain lifestyle she
00:42:58.480was and and not not uh not trad you know she was running a business again well i think that there's
00:43:03.100authentic trad and inauthentic trad and i don't i don't think that's the case people just call it
00:43:07.680trad wifery and they're like this is sitting on realistic standards it never sets standards
00:43:12.980it just it just fetishized elements of home life that are lovely because i disagree with what
00:43:19.740you're saying i am as i was saying i think that there are two types of trad wife influencers
00:43:24.240okay there are authentic and inauthentic trad wife influencers and i think they appeal to
00:43:29.260two different demographics uh the inauthentic trad wife influencers appeal to female audiences
00:43:35.900these are the ones who are going over the top and who are doing things in ways that are obviously
00:43:40.100unsustainable and the reason why females prefer to watch that is because just look at any of the
00:43:47.280female popular things that have gone big in the past like cottagecore goblin core you know any
00:43:52.680any of the women women putting things away in drawers yeah it's always over the top over
00:44:00.600curated over overdone like it's you clearly couldn't live in any of these aesthetics in
00:44:08.100any real context it would be a nightmare to maintain it's not just the trad wife that is
00:44:13.400the nightmare to maintain it's every single one of these contexts that's a nightmare to maintain
00:44:18.860and obviously no one is really living dark at academia or cottage core or goblin core or
00:44:23.900whatever they are aspirational aesthetics and aspirational aesthetics only appeal to women
00:44:29.240what the long term of that side of the trad wife movement is i don't know because i simply cannot
00:44:35.480empathize it's just not going to change it's just that there's going to be more demand for it
00:44:39.420because again people are going to be unemployed but if you look at the other side the authentic
00:44:43.540trad wife what is the authentic trad wife that's what i just went over you would be an example of
00:44:48.560no i'm not i'm not that there no one would associate me with trad wifery because i don't
00:44:53.460okay let's do you not think that leftists think that you're a trad wife no no they absolutely do
00:45:01.220they think i'm a hipster eugenicist fascist nazi they think you're a trad wife no i i y'all can
00:45:09.500chime in in the comments i don't think this is you you cook meals you live yeah that's not
00:45:16.500yeah that's not a content beat no that but that's not what a trout wife is but that's not the genre
00:45:22.720that is not how you as a woman no man is going to consume the very narrow type of content that
00:45:30.880you call trout wife content yeah you're basically what's the point this was never for men it's just
00:45:35.980like makeup that was never for men there are many men that do want content with a traditional wife
00:45:44.800i don't think that's true because i see zero male demand for it then why is our channel doing so
00:45:51.740well these days why like do you not get because malcolm our our channel is base camp aka women
00:45:59.680are terrible it's a woman talking about a married woman talking about women being no it's a smart
00:46:06.980man who's like oh poor dumb wife let me explain to you how things actually you're drafting all of
00:46:14.620the anti-women episode you drafted this episode i don't come up with these misogynistic ideas
00:46:20.460you're right but that's not trad wife content it's just not it's just not well people can
00:46:25.120answer you're so confused i think you're completely wrong on this one i think it's a new form of
00:46:29.580trad wife content that's targeted at men and you don't like being boxed so are you trying to say
00:46:34.720that like they're they it's not like they do a ton of stuff together but you're kind of saying
00:46:38.580like darling straub and rev says desu are trad wife content because exactly a couple are you
00:46:43.500trying to say that um what's the disney couple i mean clownfish tv you're trying to say they're
00:46:48.800a trad wife because yes obviously no malcolm that's not what no that is that is a complete
00:46:53.320there's a different name for it if there was one there's a different name for it yet hold on
00:46:57.800hold on if it's something other than a trad wife what is the different name for it
00:47:02.020a couple's channels i guess like the corporate family content for it there isn't a name for it
00:47:09.480You just showed you didn't know another name for it.
00:47:11.640There is another, because nothing has been coined.
00:47:13.780I don't think it's been recognized as a genre.
00:49:30.500i didn't try malcolm i know you never tried you never tried to be sexy she never tried to lure in
00:49:39.160any man with her sex appeal imagine being a woman and just not using sex appeal to lure people
00:49:45.060because i think women who use their sex appeal to lure people know that it's there
00:49:51.360and you don't think you have sex appeal you have we have fans who like actively dislike me because
00:49:59.320have crushes on you you are aware of that right any any um regard for me would be so guys had
00:50:06.900crushes on me they didn't have crushes on me because that was sexy they had crushes on me
00:50:10.860because i showed interest in what they were talking about and paid attention to them and
00:50:14.900affirmed them and they assumed that that was but you're not doing that with our audience you're
00:50:19.840just here to be sexy look at that you go all you're doing is showing off your boobs jiggling
00:50:25.120juggling them around for the audience oh my god i think we've made our point with this episode
00:50:31.120i'm holding fast to mind though which is this concept is completely misunderstood because it's
00:50:36.740just aspirational like vacation snapshots of home life that's all it is people fetishize it women
00:50:42.720are talking about it a lot because there's a lot of tension they want it but they don't feel like
00:50:46.800they're allowed to want it it's been around for a very long time as is exemplified by martha stewart
00:50:52.500And it's only going to get bigger because we ain't going to have jobs.
00:50:55.500I hold to my point, which is that we are moving into the era of neotrad or post-trad, which is trad wives and AI videos.
00:51:03.940Well, I think like corporate family content is probably going to go up like content creator studios, essentially, that are entire families, husband and wife teams and maybe their kids.
00:51:15.860Maybe. I don't know. I don't know. But yeah, it's like the Exodus that's pretending.
00:51:22.500it's it's interesting for example that i think people are trying to frame nara smith's attempt
00:51:29.380to distance herself from the trad wife label as some like oh this is suddenly a toxic concept
00:51:35.180when really she was never part of it she was always just posting aspirational martha stewart
00:51:40.120style videos and using that hashtag because it obviously helps to draw traffic but she's not an
00:51:46.480idiot anyway i love you bye i love you bye gosh pointing out that this is our software we literally
00:51:55.620coded our own recording and editing software yeah i really like the new software you built for this
00:52:00.920yeah we previously used a different a different platform and then he was just like i like this
00:52:05.120pattern like savages paying people like savages all right shall i do a quick entry for this one
00:52:11.160sure do you have one planned talk about in in this podcast tradwise tradwise yeah okay so could
00:52:19.140you maybe you could do a small intro and then i'm going to switch from so i can get absolutely
00:52:23.520of you and yeah like pretend that you're actually doing this yeah we had a french journalist over
00:52:31.720who wanted to watch us record an episode so that's who's in the background uh and for people
00:52:36.420who don't know we have a journal so for about once every i don't know once every other week
00:52:40.520equals every third week these days just a lot of people want to talk about us so that's cool
00:52:45.840potter things they're delightful great way to advertise the uh the snape one i did about uh
00:52:52.360the allegory for being trans where snape turns black yeah that one i literally didn't even
00:52:57.360review i just gave it a song and the lyrics and i said finish it end to end that's why it has so
00:53:03.600many mistakes in it but i think that shows how good an output you can get without review
00:53:08.480that's crazy and i changed our api so you don't even need to issue yourself an api anymore you
00:53:15.520can just go to rfab.ai backslash api and it will automatically give you something you can copy and
00:53:21.040paste into any lln oh yeah yeah it will always allow you to use rfab whenever you want going
00:53:27.400forwards for basically it gives your ai the ability to make images videos graphics 3d art
00:53:35.900and a lot of tools, music and a lot of tools for the AI to transform that stuff into something
00:53:42.200cool. You know, like it doesn't just give it that stuff. It also includes all the instructions that
00:53:47.940it needs to use it well. A lot of it actually came from Sky Browse. Like we went through
00:53:52.320his advice on building stuff and we built that into an API that AIs can use more easily.
00:53:58.240because he's the best my gosh okay where had we left off with this episode you didn't make a note
00:54:07.200do you remember anything i like dissociate when we're around journalists
00:54:12.200potter sit down and put down your quill i took this from a muggle and i'm feeling quite ill
00:54:23.940It's a glowing black mirror they carry all day
00:54:28.740And it shows them whatever they ask it to display
00:54:35.140And I found an archive, fanfiction.net
00:54:40.380I've read Riddle's diary and this scared me worse yet
00:54:43.960Ten thousand new stories a day, Potter new
00:54:47.240And let me just tell you what's in them
00:54:51.020Our werewolves are monsters, the full moon's a date
00:54:54.320We lock ours in cellars, they'd use them to mate
00:54:57.820Vampires, they sparkle, dementors, they kiss
00:55:01.180It sucks out your soul, and they're queuing for this
00:55:04.500The merpeople grey with their spears in their teeth
00:55:07.980And the muggles all ask, what do they have underneath?
00:55:11.760And centaurs would trample you, calling one steed
00:55:15.060There are muggles who think that's just what they need
00:55:18.360I mean, have you ever seen a centaur's logistics?
00:55:22.360Your insides would look like they were hit with ballistics.
00:55:27.380I thought we'd go to war and we'd win it with luck.
00:55:31.720But if we face them, they just want to fuck.
00:55:35.360Lick the statute of secrecy and then they want to be subjected and put in a pen.
00:55:44.460Oh God, the statue that stands in the hall.
00:55:48.360Magic is might, the most dreadful of all. A witch and a wizard enthroned on a pile of naked muggles and stoned. We carved it to inspire fear, to show every muggle where not they appear.
00:56:05.200So I searched if they'd queue round the block
00:56:07.820There's a forum of muggles who'd pay to be rock
00:56:11.880They don't call it torture, they'd call it a scene
00:56:15.380They'd ask for a safe word, and then for a queen
00:56:18.760Yaxley's cruelest idea, set in black stone