Dan Martell - 13 Simple Rules of Business That Will Make You Rich

00:00:00.000 I'm going to share with you the rules of business that have made me so rich, I actually question

00:00:04.180 the meaning of making money. These rules are what allowed me to go from broke 22-year-old

00:00:08.180 to a multi-millionaire today. Some of these rules I picked up on my own during my 27-year

00:00:12.720 career as an entrepreneur, and others I learned from some of the highest net worth individuals

00:00:16.860 you probably know. So without further explanation, these are the 13 rules of business. The first

00:00:22.100 rule is to take the credit card. Get paid. Had a kid ask me on this hike I host every Tuesday,

00:00:28.240 how do I start a business? And I just replied, take the credit card. A business is started when

00:00:33.260 money exchanges hands. Essentially, a stranger gives you money for your product or service.

00:00:38.740 And it's not hard. You can either take cash, you can use Stripe, you can use PayPal, you can use

00:00:42.980 Venmo. Just figure out what you want to sell and ask for it. The payment validates that they actually

00:00:48.460 have a problem they want help with. See, a lot of people will tell you like, hey, go start that

00:00:51.560 business. That sounds great. And you'll go off and build a bunch of stuff, come back, and guess what?

00:00:55.340 They're like, cool, I don't need it.

00:00:57.300 And you're like, you were saying you're gonna buy.

00:00:59.160 Don't abuse this, get them value,

00:01:01.080 deliver the thing you sold,

00:01:02.320 but don't go running around doing free work

00:01:04.080 for everyone hoping to get ahead.

00:01:05.660 But the truth is without charging,

00:01:07.040 you don't know if the person actually wants what you have.

00:01:09.220 You don't know if they're the right customer

00:01:10.700 and you're just gonna waste a lot of time.

00:01:12.020 Which brings us to number two,

00:01:13.460 which is the under-promise and over-deliver.

00:01:15.960 A lot of people start companies as like agencies,

00:01:18.560 freelancers, selling SMMA or some other kind of service.

00:01:21.960 And the challenge is that sometimes you say yes

00:01:24.560 to everything so that you can get the business. And then you don't realize how much work it's

00:01:28.020 going to be. What happens is then somebody that gave you the work, it pissed off because you can't

00:01:32.540 deliver, but you're not able to do everything. So here's how we solve that. First off, find one

00:01:37.660 clear problem. Somebody has then offer a simple, but incredibly effective solution. And then when

00:01:43.620 you deliver it, go above and beyond that extra 10% will set you apart from everybody else. For

00:01:49.300 example, I've got a guy that details my supercars. His name's Dayton. He is awesome. I've had several

00:01:55.360 people show up. They leave cards on my window. Three other people showed up and couldn't do

00:02:00.700 basic things. Dayton's never asked me for a single thing. And because he's always shown up and left

00:02:06.300 the car better than I expected, I was so impressed by him going that 10% above and beyond everybody

00:02:12.020 else. But doing the basics, like showing up on time, doing the work as he said he would do,

00:02:15.860 that I thought enough that I wanted to give him a gift

00:02:17.980 to thank him for his work.

00:02:19.360 That's how we over-deliver.

00:02:21.180 Which brings us to number three,

00:02:22.680 which is simple scales and complex fails.

00:02:25.240 The biggest mistake first-time entrepreneurs make

00:02:27.560 is they over-complicate what they do.

00:02:30.160 It's hilarious to watch.

00:02:31.780 They could have a working thing,

00:02:33.320 a business, a product, a service, and totally mess it up.

00:02:36.320 I always go back to what Elon Musk used to say

00:02:38.360 about his engineering approach.

00:02:39.860 He's always looking to remove parts

00:02:42.180 from the requirements, from the product,

00:02:44.320 Because a part that is in the product

00:02:46.520 that doesn't need to exist is one more thing

00:02:49.020 that needs to be managed and Q&A'd

00:02:51.360 and could break and could cause other issues.

00:02:53.680 So he's always looking at the requirements

00:02:55.260 and he's always pulling so much stuff out of it

00:02:58.400 that it should not work.

00:03:00.760 And then he says, then I add it back

00:03:02.840 to make the part work again.

00:03:04.680 And that's probably the right answer.

00:03:06.080 Teach your team.

00:03:07.060 It's easy to make something complex.

00:03:09.320 It's actually hard to keep something simple

00:03:11.600 because everybody that joins your team or even yourself,

00:03:13.820 You're like, I wanna make it better.

00:03:14.940 And then you do something else.

00:03:15.800 How can I make it better?

00:03:16.620 You add it all back up.

00:03:17.600 And the problem is at some point

00:03:18.620 you create this complexity ball.

00:03:20.440 It didn't solve the problem.

00:03:21.940 So you just keep adding, adding, adding.

00:03:24.000 My approach in business is every time I add something,

00:03:27.240 it starts with negative value.

00:03:29.120 Sometimes you need to think about

00:03:30.780 before you add anything, what can I remove?

00:03:32.980 So if you wanna keep this simple,

00:03:34.320 I always say start with one clear customer

00:03:37.120 you wanna serve, one clear product or offer.

00:03:40.260 Some people call them godfather offers

00:03:41.840 because they're so good they can't say no.

00:03:43.760 then one clear way of getting attention marketing then one clear way of selling them and then focus

00:03:50.160 on those four for one year those are the five ones if you put all that into your focus which

00:03:56.000 stands for follow one course until successful don't complicate it you'll get rich which brings

00:04:01.360 us to number four which is to give to get and this is a cool one because i learned this back when i

00:04:05.920 was in rehab i struggled with addiction ended up in rehab as a teenager and what i learned through

00:04:10.960 through this 11 months process,

00:04:12.660 obviously becoming a better version of me

00:04:14.600 and dealing with some of the pain that I experienced

00:04:16.860 is that in therapy, they talk about,

00:04:20.300 if you wanna be sober, you gotta help other people be sober.

00:04:23.640 It's this whole idea is that you can only keep

00:04:25.220 what you give away.

00:04:26.100 When I started in business and I thought about like,

00:04:28.280 how can I be valuable in business?

00:04:29.800 I realized that if I want more money,

00:04:31.700 I gotta help other people make more money.

00:04:33.500 If you think about it, that all your income

00:04:35.620 is probably about 10% of the value created in the world.

00:04:38.920 I call this the 10% rule,

00:04:40.200 that whatever value created in the world,

00:04:42.120 you're getting 10% of that.

00:04:43.380 So if you're making a million dollars,

00:04:44.880 you've made other people $10 million.

00:04:47.560 So the more you give, the more you get.

00:04:50.160 See, most people have a scarcity mindset,

00:04:53.180 so they don't wanna give anything away.

00:04:55.300 They're just like, if I give that, then I don't got it.

00:04:57.220 But that's actually flawed.

00:04:58.540 So resources are unlimited.

00:04:59.900 If you can be resourceful,

00:05:01.600 there's unlimited money that's gonna come into your world.

00:05:04.360 So the more you give, the more you'll attract.

00:05:06.620 The scarcity mindset will keep you small.

00:05:08.840 the abundance mindset will make you rich. If you want more, you have to become more. So your

00:05:15.200 personal income will never exceed your investment in your personal development because you won't be

00:05:20.920 as valuable to the rest of the world as you could be to make more money. Which brings us to number

00:05:25.720 five, which is to be impeccable with your word. If you say to somebody else, you're going to do

00:05:30.180 something, do it. I can't tell you, your life will absolutely change. Your bank account will fill up

00:05:36.900 if you just went 90 days and did what you told other people you would do people either trust you

00:05:42.740 or they don't and if they don't it's because you taught them that you can't be trusted the idea of

00:05:47.700 being impeccable with your word to me is be the kind of person that when you talk you actually

00:05:52.260 don't have negativity it's not only when you make a commitment you show up so if it's no just say no

00:05:58.260 you don't have to say yes and then also just be impeccable with your word with others you realize

00:06:02.740 that when you complain about other people that person's thinking i wonder if they say that stuff

00:06:05.860 about me when i'm not around so this is the way i would encourage you to think about it everything

00:06:10.180 you say is cataloged and published on the front page of your local newspaper i personally live

00:06:16.100 my life pretty much on video so everything i say is recorded and i do have to be accountable for

00:06:21.300 every word so the truth is if you don't have something nice to say about somebody and you

00:06:25.140 wouldn't feel comfortable saying it in front of them you probably shouldn't say it and the cool

00:06:29.140 part is is that makes you an attractive character to be around and what i've learned over the years

00:06:33.700 is that you don't create success,

00:06:35.380 you attract success by being that type of person,

00:06:38.420 by being someone others can trust.

00:06:40.580 Their word of commitment is strong 0.96

00:06:42.820 and they don't talk crap, they don't complain, 0.98

00:06:45.660 they don't bring negative energy into their life. 0.89

00:06:48.100 They'll wanna have you around,

00:06:49.100 they'll wanna go out of their way

00:06:50.240 to help you achieve your dreams.

00:06:51.880 You will be so rich because other people's success

00:06:54.540 will come into your life and impact your business

00:06:57.120 because of your word.

00:06:58.320 Which brings us to number six,

00:07:00.160 which is you win or you learn.

00:07:02.060 Most people see me and they go,

00:07:03.940 Dan, when's the last time you had a big L?

00:07:06.420 It happens almost on a weekly basis.

00:07:08.500 I'm swinging massively.

00:07:10.440 Less than a couple of years ago,

00:07:11.700 I lost a million dollars on a company that I bought. 0.98

00:07:14.380 Some people would be like, that sucks. 0.95

00:07:16.740 And I went, cool, I learned. 0.87

00:07:19.220 Well, I learned I didn't have the team

00:07:20.580 and the infrastructure to support it.

00:07:21.880 I learned what kind of companies I should and shouldn't buy.

00:07:23.800 I learned the process that I need to install

00:07:25.360 to make sure that situation didn't happen again.

00:07:27.200 And then what was the upside from that

00:07:29.060 is that I found my business partner, Kevin,

00:07:31.200 who I then built big band software with,

00:07:33.660 and now we buy a company every month.

00:07:35.920 So yes, did it hurt in the moment?

00:07:37.840 Uh-huh, but did I use that setback to ask myself,

00:07:40.620 what can I learn from this?

00:07:42.360 100%.

00:07:42.840 And what you'll learn from some of the richest people

00:07:44.640 in the world, they're always pushing to learn

00:07:47.820 so that they can earn.

00:07:49.500 This always brings me back to Napoleon Hill's quote

00:07:52.100 from Think and Grow Rich, which is,

00:07:54.000 every adversity, every failure, every heartache

00:07:56.620 carries the seed of equal or greater benefit.

00:07:59.200 Every setback, every challenge,

00:08:01.560 instead of it being like something that scares you,

00:08:03.820 annoys you, bugs you, is actually like,

00:08:05.940 cool, I'm gonna learn.

00:08:07.360 Sometimes when I'm dealing with something really meaningful,

00:08:10.060 the language I say to myself is great, worthy adversary.

00:08:14.120 It's been a while since I've been exposed and stretched

00:08:17.200 and had an opportunity to learn something massive.

00:08:19.820 Regardless of the outcome,

00:08:21.380 there's always something to gain from the experience.

00:08:23.900 There's never been a situation where I,

00:08:26.100 and I'm assuming you, have learned something

00:08:28.380 when things went well.

00:08:30.020 So in many ways, the setbacks

00:08:31.460 are valuable learning experiences.

00:08:33.540 Stop, reflect, dialogue, contemplate,

00:08:36.300 lock it in, and move on.

00:08:37.900 Which brings us to number seven,

00:08:39.440 which is you don't manage time, you manage energy.

00:08:41.940 Back in my 20s, I would wake up, alarm goes off,

00:08:45.080 and I would work, I would crush, I would just go.

00:08:48.140 16 hours a day, 100 hours a week,

00:08:50.600 and it went on and on for four years.

00:08:53.380 And what's crazy is the longer it went on for,

00:08:56.080 the less and less I got done.

00:08:57.800 Why? Because I didn't have a process for getting things done.

00:09:01.480 I had all these plates spinning.

00:09:03.020 I was running around making sure they kept moving

00:09:04.840 because I was so scared that one would fall

00:09:06.940 because I actually didn't know why I was being successful.

00:09:10.360 I just know that the more I worked,

00:09:11.700 it feels like it's gonna keep going.

00:09:13.460 What I've learned since then is that my calendar

00:09:16.300 is essentially a map to getting things done.

00:09:19.840 That calendar needs to map to my energy

00:09:22.760 so I can get the best work done in the right spots.

00:09:25.420 So over the years, before I had kids,

00:09:27.480 My life looked completely different.

00:09:29.460 I used to stay up till two or three in the morning,

00:09:31.420 sleep until eight or nine, and that was my rhythm.

00:09:33.720 Then I had kids and I had these human alarm clocks,

00:09:36.240 and all of a sudden now I gotta wake up

00:09:38.120 at 5.30 in the morning.

00:09:39.540 So I changed my whole life to map to my energy.

00:09:42.960 So for example, first thing in the morning,

00:09:44.980 I create connected to my creator.

00:09:47.260 I literally sit down and I say,

00:09:48.940 okay, here's the big problems I'm faced with.

00:09:50.780 I've gotta create these new outcomes.

00:09:52.700 How do I tap into that early morning energy

00:09:55.400 to build something new, to strategize,

00:09:58.260 to think differently so that I can come up

00:10:00.260 with the solution to the problems

00:10:02.120 that otherwise I'd be too close to it.

00:10:04.640 So the mornings for me is really my opportunity

00:10:06.700 to tackle big, meaningful projects.

00:10:09.540 In the afternoon, I will schedule all my in-person meetings.

00:10:12.920 All my meetings are typically after lunch

00:10:14.760 where I can really get into the zone of having conversations

00:10:17.960 and it just flows with my energy.

00:10:20.780 You can get more done in those four hours

00:10:22.840 than most people do in 12.

00:10:23.940 there's no distractions there's no concerns there's no notifications popping off all over

00:10:29.420 the place i'm dialed in i'm in flow and i'm getting the best work done connected to my

00:10:34.160 creative which brings us to number eight which is to play to win don't play not to lose when you

00:10:39.540 work are you working to expand or are you working to contract and protect are you in wealth creation

00:10:47.200 mode are you in wealth preservation mode because it's interesting when you start off you're like

00:10:52.000 I'm poor. I want to be rich. So you go and you build. Then eventually, potentially, you get to

00:10:56.660 a place where you now have something to lose. So you change the way you approach your day and

00:11:01.880 specifically your finances. People that spend more time trying to protect the amount of money

00:11:06.840 they pay on taxes versus saying, how can I create more money? As a percentage, I want to pay the

00:11:12.140 least amount of taxes, but I want that dollar amount to be massive. And too often, people are

00:11:17.120 working in business, trying to protect themselves from the downside instead of trying to create

00:11:21.940 more. The reason they do this is because they're shrinking themselves to save. Instead of asking

00:11:26.740 themselves, how can I focus on creating more value? How can I help more people? How can I

00:11:31.300 expand? How can I build cool new things? What are my goals and do they grow me? How can I create

00:11:38.020 opportunity for everybody on my team where my vision is so big that everybody's goals and

00:11:43.420 dreams can fit inside of it? Your inner conversation creates your outer world and today's energy will

00:11:49.840 literally shape tomorrow's reality so you have to be on the creation mindset not on the preservation

00:11:55.840 mindset it's actually a hundred percent the difference between rich people and broke people

00:12:00.160 which brings us to number nine which is to spend money to save time not time to save money this is

00:12:06.480 what broke people get wrong that the rich have understood for a long time broke people prioritize

00:12:12.320 saving money not saving time i've seen people drive 36 minutes out of their way to get gas at

00:12:18.720 costco to save 10 cents on the gas per gallon they don't value their time wealthy people the ones

00:12:24.240 that have the most success in business are always looking to invest money to buy back time because

00:12:29.360 they know time is the most precious resource the richest people protect their time they value it

00:12:34.800 they put a dollar amount is it a hundred dollars three hundred dollars five hundred dollars and

00:12:38.480 then every request on their time they ask themselves is this yes worth the investment

00:12:44.320 or should I default to a no?

00:12:45.880 They spend money to buy back their time.

00:12:47.840 Once they get that time back,

00:12:49.000 then they're reinvesting it in a few different ways.

00:12:51.240 They're going, can I do more of the thing I'm doing

00:12:53.120 to make me money?

00:12:53.940 That's a good start.

00:12:55.100 Who do I need to become?

00:12:56.340 Some people, their beliefs are what holding them back

00:12:59.260 and they think if I go get some sales training,

00:13:01.200 I will make more money.

00:13:02.220 No, you literally have to ask yourself,

00:13:04.120 what do you believe about the world that's holding you back?

00:13:06.980 Do you have money blockers?

00:13:08.380 Do you have people blockers?

00:13:09.820 Do you have productivity issues?

00:13:12.360 Choosing goals in your life

00:13:14.160 to grow you with the time you bought back

00:13:16.940 is exactly how you should reinvest it.

00:13:19.220 If you want my internal playbook,

00:13:21.040 how I've done this, my whole life built my empire,

00:13:23.520 then go check out my book, Buy Back Your Time.

00:13:25.460 It's available on Amazon, at retailers,

00:13:27.680 at buybackyourtime.com.

00:13:29.120 And it's not only a Wall Street Journal bestseller,

00:13:31.200 it continues to sell more copies every week

00:13:33.420 than the previous week

00:13:34.300 because people are getting so much value from it.

00:13:36.780 And it's dedicated to this specific problem.

00:13:39.060 Which brings us to number 10,

00:13:40.580 which is 80% done by somebody else

00:13:42.780 is a hundred percent freaking awesome some of you guys are like i keep hearing you talking about

00:13:46.660 hiring people and delegating to people it's just like how do you find great employees and i mean

00:13:51.440 every time i give them something to do they mess it up it's like i might as well just do it myself

00:13:55.680 because it takes less time to do it than to have to teach somebody else and then fix it because

00:13:59.820 they don't do it as good i get it but my employees can't do it as good as me see there's all these

00:14:04.620 reasons that you believe that and the only person that can fix that is you you'll only scale as fast

00:14:10.140 is your ability to delegate,

00:14:12.020 which means you're gonna have to learn how to lead people.

00:14:14.380 It means you're gonna have to learn how to communicate.

00:14:16.200 It might mean you're gonna have to learn a skill

00:14:17.660 called documentation and creating checklists

00:14:20.320 because having somebody else follow a process

00:14:22.900 that doesn't exist and blaming the people is not fair.

00:14:26.700 Anytime there's an issue in my company,

00:14:27.960 I go, is this a people problem or a process problem?

00:14:30.240 Nine times out of 10, it's a process problem.

00:14:32.760 And some of you are like, well, Dan,

00:14:34.380 my work is very creative.

00:14:35.620 I create content, I write books,

00:14:38.020 I design things that nobody else in the world

00:14:39.700 knows how to design that's where the 1080 10 rule comes into play so the 10 up front is the ideation

00:14:45.460 how do i collaborate with my team to get them on the right track the 80 is the execution them doing

00:14:52.000 the work to actually go and do research and create first draft so you want to be an editor not an

00:14:57.200 author and then the last 10 that's integration that's where you take what they've done and your

00:15:02.320 ability and you kind of tweak things but you weren't involved in 80 of all of that so you get

00:15:06.820 that time back to go become better. Could you clean your house? Yeah. But having somebody clean

00:15:11.820 your house to buy back that time, even if it's not as good as you could have cleaned it. I know

00:15:15.500 I'm not as good as my cleaner. You then get to reinvest that time on things that are going to

00:15:18.940 make you more money. So stop taking the prideful route of like, I like to clean my car and I like

00:15:24.020 to mow my lawn and I like to run my own errands. Use the apps. Think about meal prep. Look at

00:15:29.700 wash and fold. There are so many opportunities for you to get leverage in your life, which brings us

00:15:35.260 the number 11, which is to be incompetent. Most people hire people and then do their work. I had

00:15:41.220 a short go viral where I said, if you want to be rich, be lazy, but if you want to be wealthy, 0.94

00:15:45.980 be incompetent. Why? Because you have to stop doing the work. For example, if I owned a restaurant

00:15:51.620 and the chef quit, I'm not going to jump into that kitchen and start cooking people's meals.

00:15:55.680 I mean, nobody wants that. I haven't cooked a meal for myself in a long time. What I'm going to do

00:15:59.680 is I'm going to go find another chef. I'm going to solve the problem, not by me putting my time

00:16:04.780 there but to actually solve the thing that's broken see oftentimes as entrepreneurs instead

00:16:09.740 of building the machine that runs the machine we start operating in the machine that's not what

00:16:14.860 we're supposed to be doing we have to learn the skill to work through people if we don't then

00:16:20.060 we'll always be dependent by our business and we won't create something that other people would

00:16:24.220 value so every time i build a business i'm always trying to build it in a way that it could be sold

00:16:28.860 because a company i can sell is actually an incredible company to own and the truth is you

00:16:33.100 you don't need to have all the answers.

00:16:34.500 Some of the smartest people in the world aren't rich.

00:16:37.060 If it was IQ or know-how,

00:16:39.440 then all these PhD professors would be multimillionaires,

00:16:43.300 but they're not because they don't understand

00:16:45.080 that by being incompetent is actually a superpower

00:16:47.860 because it empowers your people around you

00:16:50.400 to step up and own things.

00:16:52.380 Remember one time I was sitting in my office

00:16:53.800 and all these shelves were empty

00:16:55.100 and my general manager who runs this company came in

00:16:57.900 and he's like, hey, what are you gonna put on those shelves?

00:16:59.780 And I just looked at him

00:17:00.640 and he was confused for about half a second.

00:17:02.280 And then he goes, oh, got it.

00:17:04.220 I was like, exactly.

00:17:05.660 Like, I don't know.

00:17:06.760 You figure it out.

00:17:07.560 Work with the team.

00:17:08.420 I like to talk to you.

00:17:09.620 All the other stuff, the people that own it, they own it.

00:17:12.360 I train them.

00:17:13.160 I don't teach them.

00:17:13.940 Focus instead on helping other people get rich.

00:17:16.640 Invest in them.

00:17:17.740 Build the people.

00:17:18.540 The people build the business.

00:17:20.080 One of my big rules that'll help summarize all this

00:17:22.200 is train them.

00:17:23.940 Don't tell them.

00:17:25.580 Teach them how to be awesome.

00:17:27.020 Don't tell them how to do their job.

00:17:28.620 Which brings us to number 12,

00:17:29.860 which is be patient with results, but impatient with action.

00:17:33.580 I get business owners all the time that come to me

00:17:35.660 and they say, I just can't figure it out.

00:17:37.320 I've been trying and it's just not working.

00:17:39.260 And I'm like, for how long?

00:17:40.600 And they're like, for two months, four months now, probably.

00:17:43.260 I'm like, you have to go all in and attack it

00:17:46.540 for like six months, a year, two years.

00:17:50.320 Most people are so impatient.

00:17:51.840 And then they get down on themselves

00:17:53.700 and they stop doing the thing

00:17:54.940 that could have had some potential to become the big thing

00:17:57.720 because they're not attacking the activity here's the way i think about it that makes it completely

00:18:02.600 different from what everybody else does i am patient with the timeline if i say 10 years

00:18:07.880 i'm cool we're going to do this for 10 years however daily many times every hour we're ruthless

00:18:14.680 on effectiveness we are focused on the activities that lead to the outcome we're always asking

00:18:20.120 ourselves like what are the steps today that i can be impatient about getting done that will stack

00:18:26.280 up and lead to that outcome to make it inevitable and that's the language it's inevitable that if i

00:18:32.200 just am patient and i keep doing it and i keep doing it i keep showing up and i keep iterating

00:18:36.520 and i keep getting feedback that over time just by being consistent every day that eventually

00:18:42.840 it'll get better and hit the mark and something will work this is the frame that i think about

00:18:48.120 when i share this is the man who loves walking will walk further than the one who loves the

00:18:52.680 destination too many of you guys want to be rich but you don't want to do the work i mean one of

00:18:56.120 my mentors john maxwell said a lot of people want to do what i do they're just not willing to do

00:18:59.800 what i've done and what he's done is 57 years of showing up every day and writing and speaking and

00:19:05.960 90 books later he's the leadership goat which brings us to number 13 which is to protect your

00:19:11.640 reputation i remember one time i was sitting down and i was redesigning kind of my vision for my life

00:19:16.440 and being very detailed of all the things i want to accomplish and i've done some cool stuff but

00:19:21.080 but trust me, I'm just getting started

00:19:22.420 and I wanna do some bigger things.

00:19:24.180 And it occurred to me that all of those things

00:19:26.640 on my vision board, all the things that I had outlined,

00:19:29.060 the goals, the dreams, the impact I wanna have

00:19:31.680 sits on the other side of two things, reach and reputation.

00:19:35.420 That's all brand is.

00:19:36.740 If you think about it,

00:19:37.560 brand is association with other things

00:19:39.600 so that people can build trust with you

00:19:41.600 around whatever you do really well.

00:19:43.040 And then from a kind of pricing point of view,

00:19:45.520 your brand dictates the pricing power.

00:19:48.480 Think about something that's cheap, it's got no brand.

00:19:50.340 it's cheap it's like two bucks for a t-shirt however you put a logo like a nike logo and

00:19:54.340 all of a sudden that's a sixty dollar shirt why can i achieve that if i have those things

00:19:58.660 reach and reputation why can i achieve my goals if i have that is because now i can move really

00:20:03.860 quick if i want to connect with people then they'll say yes i could go and try to create

00:20:08.420 all this stuff but a lot of them would only ever happen if the people involved would know about me

00:20:14.580 and want me to be participating in those projects some people make the mistake of saying oh i want

00:20:19.460 to be well known i want to be well known it's like you want to be known well you want people to have

00:20:24.580 a positive response you could be really famous and everybody think you're a ding dong or you could be

00:20:31.060 known well to the right people because of your reputation the only way you do that is a few

00:20:36.020 key things number one you got to deliver when you make a promise to somebody else you have to show

00:20:40.100 up and you got to deliver second thing is you got to make a decision to go all in and some people

00:20:44.420 feel called and what i learned a long time ago is your calling in the middle of that is all in and

00:20:49.540 it's deciding to go pro if you do that if you want to be world-class like a warren buffett then what's

00:20:55.060 crazy is all the other people around warren that's in his space will go to him because of who he is

00:21:01.620 and his reputation so they'll have big opportunities big luck that just shows up in their life and

00:21:07.140 they'll bring it to buffets then to make decisions you have to have the values you need to know what

00:21:12.740 you stand for because if you don't stand for something you're gonna fall for anything people

00:21:16.100 want to know that they can trust your response because they know how you act values for me is

00:21:21.540 making decisions when i'm not around so i want everybody to know what my values are so even if

00:21:25.620 i'm not around to speak up they'd be like oh dan would probably want you to do this and if they

00:21:29.140 know how they can expect you to act then they have consistency it's huge values i've got them for my

00:21:34.660 businesses i've got them for my family and it all leads into integrity integrity is how you react

00:21:39.860 when things go wrong it's easy to be all like sunshine and rainbows when you're everybody's

00:21:44.020 making money and all is good but what about the moment something goes wrong how do you respond

00:21:49.060 because i believe that in those moments you actually have the opportunity to show your

00:21:52.740 customers how good you've been saying you are the last thing is to shine your light you have to

00:21:57.540 decide to be authentically you you are the original you want to focus on a niche until you become the

00:22:03.380 niche so don't focus on a niche become the niche become the best in the world become the person

00:22:08.420 that has values and integrity you are the original and that is something that you can express you can

00:22:14.020 own nobody can take it cool part is it doesn't feel as heavy trying to be somebody else versus

00:22:18.740 just being who you are and there's enough people in this crazy world that they'll want to do

00:22:22.900 business with you they'll want to have you around your tribe is attracted by your vibe you just have

00:22:27.780 to shine your light those are the 13 rules of business if you want to learn the only three

00:22:31.860 skills you need to build a million dollar company click the link and i'll see on the other side

Dan Martell - September 06, 2024

13 Simple Rules of Business That Will Make You Rich

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