Dan Martell - September 06, 2024


13 Simple Rules of Business That Will Make You Rich


Episode Stats

Length

22 minutes

Words per Minute

219.41519

Word Count

4,965

Sentence Count

200


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 I'm going to share with you the rules of business that have made me so rich, I actually question
00:00:04.180 the meaning of making money. These rules are what allowed me to go from broke 22-year-old
00:00:08.180 to a multi-millionaire today. Some of these rules I picked up on my own during my 27-year
00:00:12.720 career as an entrepreneur, and others I learned from some of the highest net worth individuals
00:00:16.860 you probably know. So without further explanation, these are the 13 rules of business. The first
00:00:22.100 rule is to take the credit card. Get paid. Had a kid ask me on this hike I host every Tuesday,
00:00:28.240 how do I start a business? And I just replied, take the credit card. A business is started when
00:00:33.260 money exchanges hands. Essentially, a stranger gives you money for your product or service.
00:00:38.740 And it's not hard. You can either take cash, you can use Stripe, you can use PayPal, you can use
00:00:42.980 Venmo. Just figure out what you want to sell and ask for it. The payment validates that they actually
00:00:48.460 have a problem they want help with. See, a lot of people will tell you like, hey, go start that
00:00:51.560 business. That sounds great. And you'll go off and build a bunch of stuff, come back, and guess what?
00:00:55.340 They're like, cool, I don't need it.
00:00:57.300 And you're like, you were saying you're gonna buy.
00:00:59.160 Don't abuse this, get them value,
00:01:01.080 deliver the thing you sold,
00:01:02.320 but don't go running around doing free work
00:01:04.080 for everyone hoping to get ahead.
00:01:05.660 But the truth is without charging,
00:01:07.040 you don't know if the person actually wants what you have.
00:01:09.220 You don't know if they're the right customer
00:01:10.700 and you're just gonna waste a lot of time.
00:01:12.020 Which brings us to number two,
00:01:13.460 which is the under-promise and over-deliver.
00:01:15.960 A lot of people start companies as like agencies,
00:01:18.560 freelancers, selling SMMA or some other kind of service.
00:01:21.960 And the challenge is that sometimes you say yes
00:01:24.560 to everything so that you can get the business. And then you don't realize how much work it's
00:01:28.020 going to be. What happens is then somebody that gave you the work, it pissed off because you can't
00:01:32.540 deliver, but you're not able to do everything. So here's how we solve that. First off, find one
00:01:37.660 clear problem. Somebody has then offer a simple, but incredibly effective solution. And then when
00:01:43.620 you deliver it, go above and beyond that extra 10% will set you apart from everybody else. For
00:01:49.300 example, I've got a guy that details my supercars. His name's Dayton. He is awesome. I've had several
00:01:55.360 people show up. They leave cards on my window. Three other people showed up and couldn't do
00:02:00.700 basic things. Dayton's never asked me for a single thing. And because he's always shown up and left
00:02:06.300 the car better than I expected, I was so impressed by him going that 10% above and beyond everybody
00:02:12.020 else. But doing the basics, like showing up on time, doing the work as he said he would do,
00:02:15.860 that I thought enough that I wanted to give him a gift
00:02:17.980 to thank him for his work.
00:02:19.360 That's how we over-deliver.
00:02:21.180 Which brings us to number three,
00:02:22.680 which is simple scales and complex fails.
00:02:25.240 The biggest mistake first-time entrepreneurs make
00:02:27.560 is they over-complicate what they do.
00:02:30.160 It's hilarious to watch.
00:02:31.780 They could have a working thing,
00:02:33.320 a business, a product, a service, and totally mess it up.
00:02:36.320 I always go back to what Elon Musk used to say
00:02:38.360 about his engineering approach.
00:02:39.860 He's always looking to remove parts
00:02:42.180 from the requirements, from the product,
00:02:44.320 Because a part that is in the product
00:02:46.520 that doesn't need to exist is one more thing
00:02:49.020 that needs to be managed and Q&A'd
00:02:51.360 and could break and could cause other issues.
00:02:53.680 So he's always looking at the requirements
00:02:55.260 and he's always pulling so much stuff out of it
00:02:58.400 that it should not work.
00:03:00.760 And then he says, then I add it back
00:03:02.840 to make the part work again.
00:03:04.680 And that's probably the right answer.
00:03:06.080 Teach your team.
00:03:07.060 It's easy to make something complex.
00:03:09.320 It's actually hard to keep something simple
00:03:11.600 because everybody that joins your team or even yourself,
00:03:13.820 You're like, I wanna make it better.
00:03:14.940 And then you do something else.
00:03:15.800 How can I make it better?
00:03:16.620 You add it all back up.
00:03:17.600 And the problem is at some point
00:03:18.620 you create this complexity ball.
00:03:20.440 It didn't solve the problem.
00:03:21.940 So you just keep adding, adding, adding.
00:03:24.000 My approach in business is every time I add something,
00:03:27.240 it starts with negative value.
00:03:29.120 Sometimes you need to think about
00:03:30.780 before you add anything, what can I remove?
00:03:32.980 So if you wanna keep this simple,
00:03:34.320 I always say start with one clear customer
00:03:37.120 you wanna serve, one clear product or offer.
00:03:40.260 Some people call them godfather offers
00:03:41.840 because they're so good they can't say no.
00:03:43.760 then one clear way of getting attention marketing then one clear way of selling them and then focus
00:03:50.160 on those four for one year those are the five ones if you put all that into your focus which
00:03:56.000 stands for follow one course until successful don't complicate it you'll get rich which brings
00:04:01.360 us to number four which is to give to get and this is a cool one because i learned this back when i
00:04:05.920 was in rehab i struggled with addiction ended up in rehab as a teenager and what i learned through
00:04:10.960 through this 11 months process,
00:04:12.660 obviously becoming a better version of me
00:04:14.600 and dealing with some of the pain that I experienced
00:04:16.860 is that in therapy, they talk about,
00:04:20.300 if you wanna be sober, you gotta help other people be sober.
00:04:23.640 It's this whole idea is that you can only keep
00:04:25.220 what you give away.
00:04:26.100 When I started in business and I thought about like,
00:04:28.280 how can I be valuable in business?
00:04:29.800 I realized that if I want more money,
00:04:31.700 I gotta help other people make more money.
00:04:33.500 If you think about it, that all your income
00:04:35.620 is probably about 10% of the value created in the world.
00:04:38.920 I call this the 10% rule,
00:04:40.200 that whatever value created in the world,
00:04:42.120 you're getting 10% of that.
00:04:43.380 So if you're making a million dollars,
00:04:44.880 you've made other people $10 million.
00:04:47.560 So the more you give, the more you get.
00:04:50.160 See, most people have a scarcity mindset,
00:04:53.180 so they don't wanna give anything away.
00:04:55.300 They're just like, if I give that, then I don't got it.
00:04:57.220 But that's actually flawed.
00:04:58.540 So resources are unlimited.
00:04:59.900 If you can be resourceful,
00:05:01.600 there's unlimited money that's gonna come into your world.
00:05:04.360 So the more you give, the more you'll attract.
00:05:06.620 The scarcity mindset will keep you small.
00:05:08.840 the abundance mindset will make you rich. If you want more, you have to become more. So your
00:05:15.200 personal income will never exceed your investment in your personal development because you won't be
00:05:20.920 as valuable to the rest of the world as you could be to make more money. Which brings us to number
00:05:25.720 five, which is to be impeccable with your word. If you say to somebody else, you're going to do
00:05:30.180 something, do it. I can't tell you, your life will absolutely change. Your bank account will fill up
00:05:36.900 if you just went 90 days and did what you told other people you would do people either trust you
00:05:42.740 or they don't and if they don't it's because you taught them that you can't be trusted the idea of
00:05:47.700 being impeccable with your word to me is be the kind of person that when you talk you actually
00:05:52.260 don't have negativity it's not only when you make a commitment you show up so if it's no just say no
00:05:58.260 you don't have to say yes and then also just be impeccable with your word with others you realize
00:06:02.740 that when you complain about other people that person's thinking i wonder if they say that stuff
00:06:05.860 about me when i'm not around so this is the way i would encourage you to think about it everything
00:06:10.180 you say is cataloged and published on the front page of your local newspaper i personally live
00:06:16.100 my life pretty much on video so everything i say is recorded and i do have to be accountable for
00:06:21.300 every word so the truth is if you don't have something nice to say about somebody and you
00:06:25.140 wouldn't feel comfortable saying it in front of them you probably shouldn't say it and the cool
00:06:29.140 part is is that makes you an attractive character to be around and what i've learned over the years
00:06:33.700 is that you don't create success,
00:06:35.380 you attract success by being that type of person,
00:06:38.420 by being someone others can trust.
00:06:40.580 Their word of commitment is strong
00:06:42.820 and they don't talk crap, they don't complain,
00:06:45.660 they don't bring negative energy into their life.
00:06:48.100 They'll wanna have you around,
00:06:49.100 they'll wanna go out of their way
00:06:50.240 to help you achieve your dreams.
00:06:51.880 You will be so rich because other people's success
00:06:54.540 will come into your life and impact your business
00:06:57.120 because of your word.
00:06:58.320 Which brings us to number six,
00:07:00.160 which is you win or you learn.
00:07:02.060 Most people see me and they go,
00:07:03.940 Dan, when's the last time you had a big L?
00:07:06.420 It happens almost on a weekly basis.
00:07:08.500 I'm swinging massively.
00:07:10.440 Less than a couple of years ago,
00:07:11.700 I lost a million dollars on a company that I bought.
00:07:14.380 Some people would be like, that sucks.
00:07:16.740 And I went, cool, I learned.
00:07:19.220 Well, I learned I didn't have the team
00:07:20.580 and the infrastructure to support it.
00:07:21.880 I learned what kind of companies I should and shouldn't buy.
00:07:23.800 I learned the process that I need to install
00:07:25.360 to make sure that situation didn't happen again.
00:07:27.200 And then what was the upside from that
00:07:29.060 is that I found my business partner, Kevin,
00:07:31.200 who I then built big band software with,
00:07:33.660 and now we buy a company every month.
00:07:35.920 So yes, did it hurt in the moment?
00:07:37.840 Uh-huh, but did I use that setback to ask myself,
00:07:40.620 what can I learn from this?
00:07:42.360 100%.
00:07:42.840 And what you'll learn from some of the richest people
00:07:44.640 in the world, they're always pushing to learn
00:07:47.820 so that they can earn.
00:07:49.500 This always brings me back to Napoleon Hill's quote
00:07:52.100 from Think and Grow Rich, which is,
00:07:54.000 every adversity, every failure, every heartache
00:07:56.620 carries the seed of equal or greater benefit.
00:07:59.200 Every setback, every challenge,
00:08:01.560 instead of it being like something that scares you,
00:08:03.820 annoys you, bugs you, is actually like,
00:08:05.940 cool, I'm gonna learn.
00:08:07.360 Sometimes when I'm dealing with something really meaningful,
00:08:10.060 the language I say to myself is great, worthy adversary.
00:08:14.120 It's been a while since I've been exposed and stretched
00:08:17.200 and had an opportunity to learn something massive.
00:08:19.820 Regardless of the outcome,
00:08:21.380 there's always something to gain from the experience.
00:08:23.900 There's never been a situation where I,
00:08:26.100 and I'm assuming you, have learned something
00:08:28.380 when things went well.
00:08:30.020 So in many ways, the setbacks
00:08:31.460 are valuable learning experiences.
00:08:33.540 Stop, reflect, dialogue, contemplate,
00:08:36.300 lock it in, and move on.
00:08:37.900 Which brings us to number seven,
00:08:39.440 which is you don't manage time, you manage energy.
00:08:41.940 Back in my 20s, I would wake up, alarm goes off,
00:08:45.080 and I would work, I would crush, I would just go.
00:08:48.140 16 hours a day, 100 hours a week,
00:08:50.600 and it went on and on for four years.
00:08:53.380 And what's crazy is the longer it went on for,
00:08:56.080 the less and less I got done.
00:08:57.800 Why? Because I didn't have a process for getting things done.
00:09:01.480 I had all these plates spinning.
00:09:03.020 I was running around making sure they kept moving
00:09:04.840 because I was so scared that one would fall
00:09:06.940 because I actually didn't know why I was being successful.
00:09:10.360 I just know that the more I worked,
00:09:11.700 it feels like it's gonna keep going.
00:09:13.460 What I've learned since then is that my calendar
00:09:16.300 is essentially a map to getting things done.
00:09:19.840 That calendar needs to map to my energy
00:09:22.760 so I can get the best work done in the right spots.
00:09:25.420 So over the years, before I had kids,
00:09:27.480 My life looked completely different.
00:09:29.460 I used to stay up till two or three in the morning,
00:09:31.420 sleep until eight or nine, and that was my rhythm.
00:09:33.720 Then I had kids and I had these human alarm clocks,
00:09:36.240 and all of a sudden now I gotta wake up
00:09:38.120 at 5.30 in the morning.
00:09:39.540 So I changed my whole life to map to my energy.
00:09:42.960 So for example, first thing in the morning,
00:09:44.980 I create connected to my creator.
00:09:47.260 I literally sit down and I say,
00:09:48.940 okay, here's the big problems I'm faced with.
00:09:50.780 I've gotta create these new outcomes.
00:09:52.700 How do I tap into that early morning energy
00:09:55.400 to build something new, to strategize,
00:09:58.260 to think differently so that I can come up
00:10:00.260 with the solution to the problems
00:10:02.120 that otherwise I'd be too close to it.
00:10:04.640 So the mornings for me is really my opportunity
00:10:06.700 to tackle big, meaningful projects.
00:10:09.540 In the afternoon, I will schedule all my in-person meetings.
00:10:12.920 All my meetings are typically after lunch
00:10:14.760 where I can really get into the zone of having conversations
00:10:17.960 and it just flows with my energy.
00:10:20.780 You can get more done in those four hours
00:10:22.840 than most people do in 12.
00:10:23.940 there's no distractions there's no concerns there's no notifications popping off all over
00:10:29.420 the place i'm dialed in i'm in flow and i'm getting the best work done connected to my
00:10:34.160 creative which brings us to number eight which is to play to win don't play not to lose when you
00:10:39.540 work are you working to expand or are you working to contract and protect are you in wealth creation
00:10:47.200 mode are you in wealth preservation mode because it's interesting when you start off you're like
00:10:52.000 I'm poor. I want to be rich. So you go and you build. Then eventually, potentially, you get to
00:10:56.660 a place where you now have something to lose. So you change the way you approach your day and
00:11:01.880 specifically your finances. People that spend more time trying to protect the amount of money
00:11:06.840 they pay on taxes versus saying, how can I create more money? As a percentage, I want to pay the
00:11:12.140 least amount of taxes, but I want that dollar amount to be massive. And too often, people are
00:11:17.120 working in business, trying to protect themselves from the downside instead of trying to create
00:11:21.940 more. The reason they do this is because they're shrinking themselves to save. Instead of asking
00:11:26.740 themselves, how can I focus on creating more value? How can I help more people? How can I
00:11:31.300 expand? How can I build cool new things? What are my goals and do they grow me? How can I create
00:11:38.020 opportunity for everybody on my team where my vision is so big that everybody's goals and
00:11:43.420 dreams can fit inside of it? Your inner conversation creates your outer world and today's energy will
00:11:49.840 literally shape tomorrow's reality so you have to be on the creation mindset not on the preservation
00:11:55.840 mindset it's actually a hundred percent the difference between rich people and broke people
00:12:00.160 which brings us to number nine which is to spend money to save time not time to save money this is
00:12:06.480 what broke people get wrong that the rich have understood for a long time broke people prioritize
00:12:12.320 saving money not saving time i've seen people drive 36 minutes out of their way to get gas at
00:12:18.720 costco to save 10 cents on the gas per gallon they don't value their time wealthy people the ones
00:12:24.240 that have the most success in business are always looking to invest money to buy back time because
00:12:29.360 they know time is the most precious resource the richest people protect their time they value it
00:12:34.800 they put a dollar amount is it a hundred dollars three hundred dollars five hundred dollars and
00:12:38.480 then every request on their time they ask themselves is this yes worth the investment
00:12:44.320 or should I default to a no?
00:12:45.880 They spend money to buy back their time.
00:12:47.840 Once they get that time back,
00:12:49.000 then they're reinvesting it in a few different ways.
00:12:51.240 They're going, can I do more of the thing I'm doing
00:12:53.120 to make me money?
00:12:53.940 That's a good start.
00:12:55.100 Who do I need to become?
00:12:56.340 Some people, their beliefs are what holding them back
00:12:59.260 and they think if I go get some sales training,
00:13:01.200 I will make more money.
00:13:02.220 No, you literally have to ask yourself,
00:13:04.120 what do you believe about the world that's holding you back?
00:13:06.980 Do you have money blockers?
00:13:08.380 Do you have people blockers?
00:13:09.820 Do you have productivity issues?
00:13:12.360 Choosing goals in your life
00:13:14.160 to grow you with the time you bought back
00:13:16.940 is exactly how you should reinvest it.
00:13:19.220 If you want my internal playbook,
00:13:21.040 how I've done this, my whole life built my empire,
00:13:23.520 then go check out my book, Buy Back Your Time.
00:13:25.460 It's available on Amazon, at retailers,
00:13:27.680 at buybackyourtime.com.
00:13:29.120 And it's not only a Wall Street Journal bestseller,
00:13:31.200 it continues to sell more copies every week
00:13:33.420 than the previous week
00:13:34.300 because people are getting so much value from it.
00:13:36.780 And it's dedicated to this specific problem.
00:13:39.060 Which brings us to number 10,
00:13:40.580 which is 80% done by somebody else
00:13:42.780 is a hundred percent freaking awesome some of you guys are like i keep hearing you talking about
00:13:46.660 hiring people and delegating to people it's just like how do you find great employees and i mean
00:13:51.440 every time i give them something to do they mess it up it's like i might as well just do it myself
00:13:55.680 because it takes less time to do it than to have to teach somebody else and then fix it because
00:13:59.820 they don't do it as good i get it but my employees can't do it as good as me see there's all these
00:14:04.620 reasons that you believe that and the only person that can fix that is you you'll only scale as fast
00:14:10.140 is your ability to delegate,
00:14:12.020 which means you're gonna have to learn how to lead people.
00:14:14.380 It means you're gonna have to learn how to communicate.
00:14:16.200 It might mean you're gonna have to learn a skill
00:14:17.660 called documentation and creating checklists
00:14:20.320 because having somebody else follow a process
00:14:22.900 that doesn't exist and blaming the people is not fair.
00:14:26.700 Anytime there's an issue in my company,
00:14:27.960 I go, is this a people problem or a process problem?
00:14:30.240 Nine times out of 10, it's a process problem.
00:14:32.760 And some of you are like, well, Dan,
00:14:34.380 my work is very creative.
00:14:35.620 I create content, I write books,
00:14:38.020 I design things that nobody else in the world
00:14:39.700 knows how to design that's where the 1080 10 rule comes into play so the 10 up front is the ideation
00:14:45.460 how do i collaborate with my team to get them on the right track the 80 is the execution them doing
00:14:52.000 the work to actually go and do research and create first draft so you want to be an editor not an
00:14:57.200 author and then the last 10 that's integration that's where you take what they've done and your
00:15:02.320 ability and you kind of tweak things but you weren't involved in 80 of all of that so you get
00:15:06.820 that time back to go become better. Could you clean your house? Yeah. But having somebody clean
00:15:11.820 your house to buy back that time, even if it's not as good as you could have cleaned it. I know
00:15:15.500 I'm not as good as my cleaner. You then get to reinvest that time on things that are going to
00:15:18.940 make you more money. So stop taking the prideful route of like, I like to clean my car and I like
00:15:24.020 to mow my lawn and I like to run my own errands. Use the apps. Think about meal prep. Look at
00:15:29.700 wash and fold. There are so many opportunities for you to get leverage in your life, which brings us
00:15:35.260 the number 11, which is to be incompetent. Most people hire people and then do their work. I had
00:15:41.220 a short go viral where I said, if you want to be rich, be lazy, but if you want to be wealthy,
00:15:45.980 be incompetent. Why? Because you have to stop doing the work. For example, if I owned a restaurant
00:15:51.620 and the chef quit, I'm not going to jump into that kitchen and start cooking people's meals.
00:15:55.680 I mean, nobody wants that. I haven't cooked a meal for myself in a long time. What I'm going to do
00:15:59.680 is I'm going to go find another chef. I'm going to solve the problem, not by me putting my time
00:16:04.780 there but to actually solve the thing that's broken see oftentimes as entrepreneurs instead
00:16:09.740 of building the machine that runs the machine we start operating in the machine that's not what
00:16:14.860 we're supposed to be doing we have to learn the skill to work through people if we don't then
00:16:20.060 we'll always be dependent by our business and we won't create something that other people would
00:16:24.220 value so every time i build a business i'm always trying to build it in a way that it could be sold
00:16:28.860 because a company i can sell is actually an incredible company to own and the truth is you
00:16:33.100 you don't need to have all the answers.
00:16:34.500 Some of the smartest people in the world aren't rich.
00:16:37.060 If it was IQ or know-how,
00:16:39.440 then all these PhD professors would be multimillionaires,
00:16:43.300 but they're not because they don't understand
00:16:45.080 that by being incompetent is actually a superpower
00:16:47.860 because it empowers your people around you
00:16:50.400 to step up and own things.
00:16:52.380 Remember one time I was sitting in my office
00:16:53.800 and all these shelves were empty
00:16:55.100 and my general manager who runs this company came in
00:16:57.900 and he's like, hey, what are you gonna put on those shelves?
00:16:59.780 And I just looked at him
00:17:00.640 and he was confused for about half a second.
00:17:02.280 And then he goes, oh, got it.
00:17:04.220 I was like, exactly.
00:17:05.660 Like, I don't know.
00:17:06.760 You figure it out.
00:17:07.560 Work with the team.
00:17:08.420 I like to talk to you.
00:17:09.620 All the other stuff, the people that own it, they own it.
00:17:12.360 I train them.
00:17:13.160 I don't teach them.
00:17:13.940 Focus instead on helping other people get rich.
00:17:16.640 Invest in them.
00:17:17.740 Build the people.
00:17:18.540 The people build the business.
00:17:20.080 One of my big rules that'll help summarize all this
00:17:22.200 is train them.
00:17:23.940 Don't tell them.
00:17:25.580 Teach them how to be awesome.
00:17:27.020 Don't tell them how to do their job.
00:17:28.620 Which brings us to number 12,
00:17:29.860 which is be patient with results, but impatient with action.
00:17:33.580 I get business owners all the time that come to me
00:17:35.660 and they say, I just can't figure it out.
00:17:37.320 I've been trying and it's just not working.
00:17:39.260 And I'm like, for how long?
00:17:40.600 And they're like, for two months, four months now, probably.
00:17:43.260 I'm like, you have to go all in and attack it
00:17:46.540 for like six months, a year, two years.
00:17:50.320 Most people are so impatient.
00:17:51.840 And then they get down on themselves
00:17:53.700 and they stop doing the thing
00:17:54.940 that could have had some potential to become the big thing
00:17:57.720 because they're not attacking the activity here's the way i think about it that makes it completely
00:18:02.600 different from what everybody else does i am patient with the timeline if i say 10 years
00:18:07.880 i'm cool we're going to do this for 10 years however daily many times every hour we're ruthless
00:18:14.680 on effectiveness we are focused on the activities that lead to the outcome we're always asking
00:18:20.120 ourselves like what are the steps today that i can be impatient about getting done that will stack
00:18:26.280 up and lead to that outcome to make it inevitable and that's the language it's inevitable that if i
00:18:32.200 just am patient and i keep doing it and i keep doing it i keep showing up and i keep iterating
00:18:36.520 and i keep getting feedback that over time just by being consistent every day that eventually
00:18:42.840 it'll get better and hit the mark and something will work this is the frame that i think about
00:18:48.120 when i share this is the man who loves walking will walk further than the one who loves the
00:18:52.680 destination too many of you guys want to be rich but you don't want to do the work i mean one of
00:18:56.120 my mentors john maxwell said a lot of people want to do what i do they're just not willing to do
00:18:59.800 what i've done and what he's done is 57 years of showing up every day and writing and speaking and
00:19:05.960 90 books later he's the leadership goat which brings us to number 13 which is to protect your
00:19:11.640 reputation i remember one time i was sitting down and i was redesigning kind of my vision for my life
00:19:16.440 and being very detailed of all the things i want to accomplish and i've done some cool stuff but
00:19:21.080 but trust me, I'm just getting started
00:19:22.420 and I wanna do some bigger things.
00:19:24.180 And it occurred to me that all of those things
00:19:26.640 on my vision board, all the things that I had outlined,
00:19:29.060 the goals, the dreams, the impact I wanna have
00:19:31.680 sits on the other side of two things, reach and reputation.
00:19:35.420 That's all brand is.
00:19:36.740 If you think about it,
00:19:37.560 brand is association with other things
00:19:39.600 so that people can build trust with you
00:19:41.600 around whatever you do really well.
00:19:43.040 And then from a kind of pricing point of view,
00:19:45.520 your brand dictates the pricing power.
00:19:48.480 Think about something that's cheap, it's got no brand.
00:19:50.340 it's cheap it's like two bucks for a t-shirt however you put a logo like a nike logo and
00:19:54.340 all of a sudden that's a sixty dollar shirt why can i achieve that if i have those things
00:19:58.660 reach and reputation why can i achieve my goals if i have that is because now i can move really
00:20:03.860 quick if i want to connect with people then they'll say yes i could go and try to create
00:20:08.420 all this stuff but a lot of them would only ever happen if the people involved would know about me
00:20:14.580 and want me to be participating in those projects some people make the mistake of saying oh i want
00:20:19.460 to be well known i want to be well known it's like you want to be known well you want people to have
00:20:24.580 a positive response you could be really famous and everybody think you're a ding dong or you could be
00:20:31.060 known well to the right people because of your reputation the only way you do that is a few
00:20:36.020 key things number one you got to deliver when you make a promise to somebody else you have to show
00:20:40.100 up and you got to deliver second thing is you got to make a decision to go all in and some people
00:20:44.420 feel called and what i learned a long time ago is your calling in the middle of that is all in and
00:20:49.540 it's deciding to go pro if you do that if you want to be world-class like a warren buffett then what's
00:20:55.060 crazy is all the other people around warren that's in his space will go to him because of who he is
00:21:01.620 and his reputation so they'll have big opportunities big luck that just shows up in their life and
00:21:07.140 they'll bring it to buffets then to make decisions you have to have the values you need to know what
00:21:12.740 you stand for because if you don't stand for something you're gonna fall for anything people
00:21:16.100 want to know that they can trust your response because they know how you act values for me is
00:21:21.540 making decisions when i'm not around so i want everybody to know what my values are so even if
00:21:25.620 i'm not around to speak up they'd be like oh dan would probably want you to do this and if they
00:21:29.140 know how they can expect you to act then they have consistency it's huge values i've got them for my
00:21:34.660 businesses i've got them for my family and it all leads into integrity integrity is how you react
00:21:39.860 when things go wrong it's easy to be all like sunshine and rainbows when you're everybody's
00:21:44.020 making money and all is good but what about the moment something goes wrong how do you respond
00:21:49.060 because i believe that in those moments you actually have the opportunity to show your
00:21:52.740 customers how good you've been saying you are the last thing is to shine your light you have to
00:21:57.540 decide to be authentically you you are the original you want to focus on a niche until you become the
00:22:03.380 niche so don't focus on a niche become the niche become the best in the world become the person
00:22:08.420 that has values and integrity you are the original and that is something that you can express you can
00:22:14.020 own nobody can take it cool part is it doesn't feel as heavy trying to be somebody else versus
00:22:18.740 just being who you are and there's enough people in this crazy world that they'll want to do
00:22:22.900 business with you they'll want to have you around your tribe is attracted by your vibe you just have
00:22:27.780 to shine your light those are the 13 rules of business if you want to learn the only three
00:22:31.860 skills you need to build a million dollar company click the link and i'll see on the other side