Dan Martell - 15 Principles of Success

00:00:00.000 I started out as a broke 17-year-old

00:00:01.900 struggling with bad decisions, addiction, and ADHD.

00:00:04.800 But I'm gonna share with you the 15 principles of success

00:00:07.300 that took me from that to selling three companies,

00:00:09.740 writing a Wall Street Journal bestselling book,

00:00:11.380 and building a $100 million empire.

00:00:13.260 Principle number one, use fear as a compass.

00:00:15.920 I used to think working hard meant grinding.

00:00:17.720 My first company, I would do 100 hours a week,

00:00:20.200 almost burning myself out.

00:00:21.440 And it turns out that working hard

00:00:23.300 and doing the right thing are not connected at all.

00:00:25.780 Working hard doesn't mean hustling.

00:00:28.080 Working hard means doing the thing that scares you.

00:00:30.940 I always think of this awesome quote by Joseph Campbell

00:00:33.140 that says, the cave that you fear to enter most

00:00:35.500 holds the treasure that you seek.

00:00:37.300 Meaning the thing that you don't wanna do,

00:00:39.300 that conversation, that decision,

00:00:41.620 showing up to that place that gives you anxiety,

00:00:44.220 that freaks you out a little bit,

00:00:45.240 that's actually hard work.

00:00:46.620 That's fear.

00:00:47.460 And the fear is the compass in that situation.

00:00:49.760 A lot of people get imposter syndrome,

00:00:51.320 but it just means you're stretching your identity.

00:00:54.040 If you're actually in a room

00:00:55.220 when you're the bottom person in the room,

00:00:57.060 you're in the right room. You just have to rewrite the story that you're telling yourself.

00:01:00.820 It's crazy because fear is the path. The obstacle is the way, as Ryan Holiday would put it. Fear

00:01:06.000 just stands for false evidence appearing real. So even though you're scared, that's what courage

00:01:11.100 means. Courage isn't taking action towards the thing you want because you're not scared. Courage

00:01:15.080 means in the face of fear, you make the right decision and fear acts as a North Star. You have

00:01:20.800 to take action before you convince yourself not to do it. I would argue in that moment, do something

00:01:25.580 quick. Because if you let your left brain convince you out of it, you're going to wake up one day

00:01:29.300 wishing you would have made that decision. Regret minimization is acting in spite of fear. Which

00:01:33.540 brings us to principle number two, play to win, don't play not to lose. I have so many rich friends

00:01:38.520 that are always focused on not paying taxes. They'll go so far down that strategy as they'll

00:01:43.820 go and move to another country. How about go make more money? How about go try to be better? The

00:01:49.560 world rewards those who make courageous decisions. Even though you know it's going to be hard, if you

00:01:54.400 make a decision that is forward movement, not away from pain, not away from a bad decision,

00:02:00.320 moving towards it is going to come with so much positive energy that that momentum will actually

00:02:04.940 help you get there a lot faster. So stop trying to act by reducing the downside, getting rid of

00:02:10.460 all of it. They'll always be there. Risk is taking decisions with imperfect data. If you wait for

00:02:15.500 everything to be perfect, trust me, the market would have moved on you. You're not going to make

00:02:19.060 any money. Here's something to consider. You will lose. I believe that every time I have a business

00:02:23.420 idea, I'm probably wrong about some aspect of the business idea. And what I do is I move really

00:02:28.040 quick to figure out what aspects I'm wrong about. You just have to lose in small amounts enough so

00:02:33.160 that eventually you find the win, which brings us to principle number three, make your old high,

00:02:37.600 your new low. A long time ago, I was helping one of my buddies with his business. And in a 12 month

00:02:42.240 period, he followed everything I showed him and he made over 2 million in revenue. Now here's the

00:02:46.940 deal. I told him now don't go give it back. You have a belief around what you're worth. And if

00:02:51.920 you go above that, then you start giving things away or creating situations where you lose. Think

00:02:56.360 of it like your bank account. If you're used to having a thousand dollars in your bank account

00:03:00.140 and it goes down to 50 bucks, you're probably going to make a different series of decisions

00:03:03.420 today to make sure that that balance goes up to a thousand. Eventually you might get it up to 1500

00:03:07.940 and then you might decide to make some decisions to bring it down to a thousand. See how the old

00:03:12.320 high has to become the new low because I need you to operate like it was 50 when it's at 1500 so

00:03:17.560 that it keeps going up and up and up. See, most people have these challenges around what they

00:03:22.620 believe they're worth or what they believe should be there. And they will make decisions to go back.

00:03:27.000 One of my business mentors, Ed Milet, talks about having a thermostat of your life. And you might

00:03:31.540 believe you're an 80 degree type of person. And if all of a sudden the room heats up to 110 because

00:03:36.460 you get around a bunch of high net worth people, you'll inadvertently cool the room down back down

00:03:41.340 to 80. And if it drops down to like 60 or 50, you'll heat up that room to get back to 80. It's

00:03:47.340 a thermostat on your life in regards to what you think you deserve from health, wealth, finance,

00:03:52.360 your physicality, your weight. If you don't work on your identity, what you think you're worth,

00:03:57.060 you'll always be cooling yourself back down. And that's why I say you've got to make your old high

00:04:01.380 the new low so you operate as if the money's not there or the weight is more than it says so that

00:04:06.240 you keep losing or gaining whatever it is you're trying to go after. If you don't build that

00:04:10.920 identity, you won't fight for what you think you're worth. It's actually being sick and tired

00:04:15.320 of being sick and tired that's going to change the whole game. So build your identity to change

00:04:19.060 your life. Which brings us to principle number four, permission is taken, not given. I had a

00:04:23.740 client the other day say to me that he wants to make it before he starts making content. In many

00:04:28.700 ways, he's saying, I need to wait to give myself permission to create content because I don't feel

00:04:33.700 good enough yet. By whose standard? By whose definition of capable or successful or made it

00:04:40.200 are you defining yourself? And why would you not want to share what you've learned that's helped

00:04:44.180 you so far with other people? Why wait until everything's figured out? Your dreams don't need

00:04:48.460 anyone's signature of approval. Most big businesses know less about their business than people just

00:04:53.720 starting off. And people starting off, look at these companies and go, man, they must have it

00:04:56.780 all figured out. No, they don't. They're still trying to figure it out. They're still trying

00:04:59.760 to figure out their next growth, their next product, their next opportunity, just like

00:05:03.220 everybody else. The difference is, is they're not waiting for anybody's permission to make a

00:05:07.540 decision. You should be looking for forgiveness, not permission. Too often I see people going like,

00:05:12.300 if I can just get on this podcast, then my life will change. What if they say no? You don't need

00:05:16.720 anybody to say yes for you to win. You can decide. It's like people that work on teams and they think

00:05:22.480 I need a title to give myself permission to even do that. What I've learned is a leader is somebody

00:05:26.980 has followers. A leader is not a title. A leader is not something that somebody blesses you with.

00:05:31.360 You either show up as a leader and have people that admire what you're doing and want to follow

00:05:35.620 you and learn from you, or you don't. You don't need anybody else's permission to take action,

00:05:39.440 Which brings us to principle number five, measure what matters. To the degree that you measure with

00:05:44.340 precision, you will get a result. Earlier this year, I had a goal. It was a crazy idea to get

00:05:49.380 visible abs. I know it sounds trite and egotistical, but the truth was I heard somebody say in the U.S.

00:05:54.380 there's 22 million millionaires, but there's only 3 million people with visible abs. And I thought,

00:05:58.880 why not me? I've been going to the gym my whole life. I've been working out, doing ultras, doing

00:06:02.960 Ironmans, but I didn't have visible abs. The way I ended up getting there is by tracking everything.

00:06:08.000 I measured everything, my macros, my workouts,

00:06:11.080 my calories burned per day,

00:06:12.400 making sure I was in deficit,

00:06:13.760 my weight every morning, every night.

00:06:15.780 In 90 days, I went from 17% body fat, no visible abs

00:06:20.080 to about 6% body fat, absolutely shredded.

00:06:23.080 Peter Drucker is one of my favorite business minds

00:06:25.520 and he has this great quote that says,

00:06:26.960 what gets measured gets managed.

00:06:28.640 Here's the way I do it.

00:06:29.400 First thing is, I need to know where I'm going.

00:06:31.380 I need to have that clear vision

00:06:32.940 of what I'm trying to build.

00:06:34.700 Most people, unfortunately, don't know.

00:06:36.640 They just say, well, I want a better life, more money.

00:06:38.760 I want to look better.

00:06:39.920 I want to feel better.

00:06:40.740 But those things aren't specific.

00:06:42.360 See how there's no way to measure that.

00:06:43.960 So if I know where I'm going, what I'm trying to create, then I start by writing down those

00:06:48.540 goals.

00:06:49.120 Then I review them frequently.

00:06:50.540 Things like my bank account.

00:06:51.760 I look at my Stripe blog and I get emails every day with daily cash positions.

00:06:55.660 I stand on a scale to make sure my weight and my body fat percentages are in line with

00:06:59.180 my goals.

00:06:59.740 The more I measure the daily, I set up a standard that makes my goals inevitable.

00:07:04.700 If I follow a process and I measure these numbers

00:07:07.260 and they're going the right direction,

00:07:08.640 the end state of where I want to end up

00:07:10.460 just happens to happen.

00:07:11.680 It's a byproduct of making that decision.

00:07:13.560 Which brings us to principle number six,

00:07:15.220 your network is your net worth.

00:07:16.940 When I moved to San Francisco, I didn't know a soul.

00:07:19.200 So I decided to do something a little crazy

00:07:21.120 and organize a founder's dinner.

00:07:22.680 Essentially, I would just invite founders

00:07:24.120 that I met to dinner.

00:07:25.680 And I did this every week for months.

00:07:28.280 Eventually getting introduced to a guy named Alex

00:07:30.200 and introduced me to one of my first investors

00:07:32.160 in my company, Clarity, Mark Cuban.

00:07:33.940 Most people do networking wrong.

00:07:35.980 I'm gonna share with you the best way to do it,

00:07:38.240 to connect with people that wanna see you win.

00:07:40.480 First off, the fastest way to create value

00:07:42.580 for other people is to connect them with each other.

00:07:45.040 So I just got off a meeting today at lunch

00:07:46.660 where I brought six of my friends

00:07:47.900 that don't know each other on a Zoom call,

00:07:49.800 did some quick intros,

00:07:50.880 had everybody talk about their latest projects,

00:07:52.800 see if there's anything I could help them with,

00:07:54.560 and then make sure that they connected with each other.

00:07:56.540 In the valley, the currency is introductions.

00:07:59.160 If you know a good person and another good person

00:08:01.420 and that one person can help the other

00:08:03.040 and they need the help, make the intro.

00:08:04.920 The other point is you always wanna remember people's names.

00:08:07.380 There's nothing worse than seeing somebody

00:08:09.140 that you know and calling them buddy.

00:08:11.320 Trust me, as a person that gets called buddy quite a bit,

00:08:13.600 I'm like, you don't even remember my name.

00:08:15.780 And they're just like, well, you know,

00:08:17.280 I kinda remember meeting you at this dinner.

00:08:19.240 It's like, it's all good.

00:08:20.340 But if you wanna make an impression,

00:08:22.320 use it and remember it

00:08:24.080 because it's worth everything to them.

00:08:25.920 The other part is you need to know what people want.

00:08:28.200 When you're talking to somebody,

00:08:29.220 your job should be asking questions

00:08:31.240 to figure out where they're stuck,

00:08:32.860 what they're having trouble with,

00:08:34.260 what are some of the big opportunities

00:08:35.460 they're trying to execute on

00:08:36.720 that they might need some support

00:08:38.000 and then think to yourself, how can you help?

00:08:40.200 Maybe you have a skill, maybe you've seen a reference,

00:08:42.360 maybe an article that you read recently

00:08:43.780 you could share with them.

00:08:44.780 You being that value-added person in their life

00:08:46.780 is gonna create the opportunity

00:08:48.140 for them to think fondly of you

00:08:49.540 and it's all about reach and reputation.

00:08:51.760 Who knows you and what do they think of you?

00:08:53.580 But you won't really get rich

00:08:54.680 unless you learn principle number seven.

00:08:56.660 Spend money to save time, not time to save money.

00:08:59.980 Remember this one time I was working on a startup

00:09:01.800 with my co-founder

00:09:02.660 and we just got ourselves into a pickle.

00:09:04.720 And I call him up and I'm like,

00:09:05.660 hey man, let's meet at the office.

00:09:07.080 And he says, I can be there in three hours.

00:09:08.840 I just gotta get some laundry done and then I'll be in.

00:09:11.100 And I thought to myself, you make a hundred grand a year

00:09:13.420 and you're gonna go wash your laundry

00:09:15.260 instead of just dropping it off at the wash and fold.

00:09:17.560 And you walk by three of them on the way to the office.

00:09:20.020 He's like, yeah, you're kind of right.

00:09:22.540 And I said, man, I'll see you in an hour.

00:09:24.140 You have to go solve bigger problems right now.

00:09:26.700 Hire to buy back your time, not to add capacity.

00:09:29.640 Most people just keep adding staff to start new projects

00:09:32.320 instead of getting their time back to execute

00:09:34.760 on the ones they know are gonna make them money

00:09:36.640 because they're involved.

00:09:37.580 To do that, you need to understand your buyback rate.

00:09:39.500 So you just take the amount of money you make per year

00:09:41.340 divided by 2,000, that'll give you a dollar amount.

00:09:43.960 So if you make $40 an hour,

00:09:45.640 you should try to find anything you do in your life

00:09:47.600 where you can pay one quarter of that

00:09:49.080 to somebody else to do it for you

00:09:50.700 so that you can reinvest that money.

00:09:52.340 And you can pay someone $10 an hour to do something, do it.

00:09:55.440 Which brings us to principle number eight, default to action.

00:09:58.460 This one drives me crazy.

00:10:00.020 The amount of times I've seen 40 page business plans from people talking about strategy this

00:10:05.240 and process that and hire this.

00:10:07.580 And I'm just like, the only thing you should be doing right now is selling something to

00:10:11.740 a stranger to start the business.

00:10:13.660 When I started Martell Media, which is a multi eight figure business today, I was on a hike

00:10:17.780 with a buddy and I had this idea to do something completely different.

00:10:20.940 And instead of talking about it, I pulled out my phone and I texted a friend and got

00:10:24.700 the whole thing started.

00:10:25.660 I sold almost $100,000 of what I wanted to sell

00:10:28.920 without talking to one person, made the offer,

00:10:31.640 figured out how to take payment right after I sold it,

00:10:34.280 and then moved the business forward.

00:10:35.760 What your first move is matters less than just making it.

00:10:38.960 Too often, people try to make the right decision in business,

00:10:41.600 make a decision, try to make it right afterwards.

00:10:44.040 You know, Jim Collins calls these bullets.

00:10:45.880 We want to fire bullets towards the target

00:10:47.840 because we don't even know if we're close to hitting it. 0.83

00:10:50.180 Once we nail it and we're getting towards the center,

00:10:52.400 that's when we load up the cannonball

00:10:54.380 and we take a big shot, maybe, and I hate them, 0.53

00:10:57.100 business plans or hiring a bunch of people

00:10:58.960 or getting an office or raising a bunch of capital.

00:11:01.400 But doing that before you know

00:11:02.780 that you've got a there there

00:11:03.940 that the dog will hunt makes no sense.

00:11:06.160 You wanna be patient with results, but impatient with action.

00:11:08.980 Which brings us to principle number nine,

00:11:10.800 which is simple scales, complex fails.

00:11:13.220 One of my favorite examples of this is Steve Jobs.

00:11:15.980 After he sold Next to Apple and he came back,

00:11:18.360 he looked at all the products

00:11:20.100 and decided to cut almost 95% of all products

00:11:24.000 down to a single product line. They had built 15 different desktop models and he cut them all

00:11:29.600 except for one. If you want to grow something fast, if you want to grow things with ease,

00:11:34.980 you have to focus on simplicity because complexity is easy. Complexity is human.

00:11:39.540 Complexity is the default. Focus is everything in business. Follow one course until successful.

00:11:44.960 If you're an entrepreneur, you get to choose the rules of business. Instead of adding things,

00:11:49.140 think about how you can remove. What could you take away and it wouldn't break the system?

00:11:53.600 That is a simple version of what you've got.

00:11:55.520 Which brings us to success principle number 10,

00:11:57.920 make people rich.

00:11:59.100 It is the first thing I think about

00:12:00.540 every time I start a new business.

00:12:01.920 I want to figure out how do I make somebody else rich?

00:12:04.040 Every one of my executive leaders

00:12:05.500 have a compensation strategy

00:12:07.260 where they have unlimited upside.

00:12:09.380 I don't want to tell somebody,

00:12:10.640 you can only make 300 grand a year.

00:12:12.320 I want you to make 3 million a year.

00:12:14.060 I want you to make 30 million a year.

00:12:15.600 If you go and execute and create value

00:12:18.260 that the whole team can celebrate in,

00:12:20.020 I don't want them to be capped.

00:12:21.400 I had a friend that fired his top sales guy

00:12:23.360 because he was making too much money. 0.97

00:12:24.640 Do you know how silly that is?

00:12:26.040 Because if you paid him $400,000 a year, 0.53

00:12:27.980 that means he made you $4 million

00:12:29.340 and you fired him because he was making more than you.

00:12:31.480 That's not a winning strategy.

00:12:33.200 You receive what you desire for others.

00:12:35.260 If you don't want other people to be rich,

00:12:37.400 you won't be rich.

00:12:38.620 Get obsessed with people's goals and problems.

00:12:40.780 Figure out what they want to achieve in life

00:12:43.340 in regards to their personal goals

00:12:44.540 and figure out what problems you have in your business

00:12:46.600 that you might offer them to go help you overcome.

00:12:49.200 And if they do, that you help them achieve their goals.

00:12:51.280 That way they're aligned with what you need done.

00:12:53.820 You have to have a big enough vision for your business

00:12:55.960 so that your team's dreams and goals can fit inside of them.

00:12:59.000 Because if not, they'll find some other place where it will.

00:13:01.560 Which brings us to principle number 11,

00:13:03.440 change your words and you'll change your world.

00:13:05.400 I've coached tens of thousands of people all over the world.

00:13:08.200 I can tell immediately if someone's going to succeed or not

00:13:10.780 just by the words they use.

00:13:12.420 When you use the words like should, could, would,

00:13:15.260 you're already expecting failure by just the language you're using

00:13:19.160 to describe your situation or the future you want to create. Language you use isn't just about

00:13:24.500 communicating to other people. It's a signal to yourself. If you don't talk with confidence about

00:13:29.500 the world you want to create, then your ability won't come across as confident and nobody's going

00:13:34.260 to want to jump out of their seat to help you with it. The way you describe your situation

00:13:38.320 will either give you hope or fear. You don't think words matter? Trust me, your language matters.

00:13:44.380 I remember one time listening to a guy and I really wanted to record that conversation and

00:13:48.200 transcribe it and ask him to read it back to himself and say, do you think that person is

00:13:52.540 confident? Do you think that person is certain about themselves? Do you think that person is

00:13:56.060 somebody you'd want to bet on? I don't think people hear themselves enough or don't pay

00:13:59.940 attention to their words. And if they did, they would shape their whole reality completely

00:14:04.120 different because certainty comes from language. Today's energy shapes tomorrow's reality. Those

00:14:10.000 words will shape that energy and your reality of tomorrow. Which brings us to success principle

00:14:14.440 number 12, actions prove your priorities. There is a huge difference between what people say they

00:14:19.420 want and what they actually do. A lot of people might say they want to lose weight, but then you

00:14:23.460 watch them and they go and eat at a buffet. They go to the gym maybe once a month. They want to get

00:14:27.660 rich, but they never look at their bank account. I don't care what you say you want. I care what

00:14:32.220 you do. If you tell me something's important to you, show me your calendar and your bank account

00:14:36.400 and I'll show you your priorities. What you invest your time and money on is your priority. People

00:14:41.320 will say, oh, my family's important. Well, show me where date night is. Well, I'm busy with my

00:14:44.940 business. Okay. What's important in your business? Well, I need more customers. Show me how much time

00:14:48.700 you're spending on marketing. How much money are you spending on marketing? How much time are you

00:14:51.540 spending on sales calls? All your time spent building product or doing the service. It's like,

00:14:55.460 yeah, well, I have to build the thing so I can sell it. No, you don't. Most people lie to themselves

00:14:59.860 about what's important to them. Your priorities is all about saying no to something so you can

00:15:04.460 say yes to something else. Which brings us to principle number 13, ask better questions. Anytime

00:15:09.560 I coach a CEO or founder, I always ask them a simple question. If somebody bought your business

00:15:14.480 tomorrow, what's the first thing they would change? Then it's a follow-up of why haven't

00:15:18.100 you made that decision yet? That simple question will program their mind because an uncreative

00:15:22.460 mind can spot the wrong answer, but it takes a very creative mind to spot the wrong question.

00:15:27.580 And the wrong question will drive you down a path that you can't come back from. Here's one

00:15:31.660 of my favorite questions to ask somebody. What are you pretending not to know how to do? Why

00:15:35.600 are you pretending? Who would you be without that story? A properly placed question can just shift

00:15:40.600 your whole point of view and get you crystal clear on the next steps to move your dreams forward.

00:15:45.120 The coolest part is the best leaders in the world, they don't give feedback. They ask questions.

00:15:49.760 They coach through their questions. They help people realize what they should see, but they

00:15:54.020 can't see because it's right in front of their face. There's a question I ask myself every day

00:15:57.520 as an example to get me on track, to keep me focused, to bring the right energy, and it's how

00:16:01.940 can I appreciate even more God's grace and guidance in this moment? And I can ask myself

00:16:06.560 that three, four, five, six, seven times a day, and it just gets me back on track. So what's your

00:16:10.840 question? How do you get back on track after having a hard time? Tony Robbins has this great

00:16:14.600 quote, and he says, the quality of your questions will dictate the quality of your life. Ask better

00:16:18.940 questions, live a better life. Which brings us to principle number 14, learn, do, teach. Eight years

00:16:25.260 ago, I was speaking at an event in a prison, and I met a guy that absolutely blew me away. Two months

00:16:31.020 ago, I get off stage. Who do I find there? This gentleman. He wanted to say hi. He'd been out for

00:16:37.220 a couple of years and he's now the executive director of a nonprofit helping people transform

00:16:41.120 their lives who were recently incarcerated just like him. I came from that environment as a

00:16:45.960 teenager. So you'll never know the impact you can make if you just follow this simple rule.

00:16:49.900 Work harder on yourself than you do on your job. Become more so you have more to give other people.

00:16:55.240 Have more to serve with other people. If you get out of your situation, it's your responsibility

00:17:00.080 to send the elevator back down

00:17:01.820 and help people come out of that hole.

00:17:03.540 The philosophy of integrating your learning

00:17:05.400 comes from nursing school.

00:17:06.840 When they talk about it, they say,

00:17:07.860 you gotta learn it, you gotta do it,

00:17:09.260 and you gotta teach it.

00:17:10.160 If you learn, do, and teach,

00:17:11.620 you integrate that knowledge into your life,

00:17:13.780 it becomes who you are,

00:17:15.160 not just information that you can memorize

00:17:17.080 and recite to somebody else.

00:17:18.240 It impacts your life.

00:17:19.980 And if you become the example,

00:17:21.560 then other people will feel that energy

00:17:23.320 and be inspired by you.

00:17:24.920 And that's why having that gentleman come up to me

00:17:26.460 after I got off stage to tell me that I inspired him

00:17:28.980 and now he's inspiring thousands of people

00:17:31.000 just like we were?

00:17:31.940 That's crazy.

00:17:32.800 You can do the same thing.

00:17:33.800 Which brings us to the last success principle,

00:17:35.540 number 15, define your why.

00:17:37.880 2024 was a crazy year.

00:17:40.340 New businesses, big opportunities, stages, books,

00:17:43.360 just everything was bananas.

00:17:45.080 And I was already maxed out,

00:17:46.380 but I had something on my heart I needed to do.

00:17:48.360 And it drove me my whole life.

00:17:50.320 It's been a big part of my life working with at-risk youth,

00:17:52.620 but I started a new program called King's Club.

00:17:54.580 It's a free youth program that I mentor 100 kids

00:17:57.600 every couple of weeks personally in this building.

00:18:00.720 And it's a passion project that's kind of become a movement

00:18:03.240 in our local community.

00:18:04.600 It's bananas.

00:18:05.460 I get to sit down and have a personal connection

00:18:07.680 with these kids.

00:18:08.380 I get to mentor them.

00:18:09.220 I get to show them my supercar collection.

00:18:10.900 We get to talk about real life challenges

00:18:12.840 that are facing them now.

00:18:13.880 And my favorite part is I give every one of them a book,

00:18:17.100 Think and Grow Rich.

00:18:17.760 My why has been clear from the day I got sober out of rehab.

00:18:21.400 I believe that your purpose sits right next to sometimes

00:18:24.120 the worst thing that's ever happened to you.

00:18:25.700 And for me, clearly being incarcerated as a teenager really affected my soul.

00:18:29.920 And if I can do that for other people, that is my everything.

00:18:32.820 If you have a why that's bigger than your fear, then you'll do it.

00:18:36.520 You won't second guess yourself.

00:18:37.800 You won't put it off.

00:18:38.740 Your why has to be so powerful that it makes the how seem small.

00:18:42.980 It doesn't have to change the world.

00:18:44.780 It just has to change your world.

00:18:46.420 Start with your community.

00:18:47.760 Start with your backyard.

00:18:48.960 So many people want to get up and it's like, I want to change the whole world.

00:18:51.920 How about you just start with your world?

00:18:53.460 How about you start with your community?

00:18:54.720 You have people that are in need all around you.

00:18:56.960 You don't have to make it this big thing.

00:18:59.020 You just have to start.

00:19:00.380 If you have a why attached to your do,

00:19:03.180 it'll propel you forward with more energy

00:19:05.380 and faster than you could ever imagine.

00:19:07.360 If you want to learn the 40 brutal truths

00:19:09.100 I wish I knew in my 20s,

00:19:10.440 click the video and I'll see you on the other side.

Dan Martell - December 31, 2024

15 Principles of Success

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