Dan Martell - December 14, 2015


3 Stories You NEED To Perfect As An Entrepreneur

Hosted by
Dan Martell
Mentioned
Jane
5 Pro Strategies For Getting The Most Out Of An Event How to Create An Authority Engine (Personal Brand)

Episode Stats


Length

5 minutes

Words per minute

218.02

Word count

1,171

Sentence count

53

Harmful content

Misogyny

1

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I talk about the 3 key stories you need to perfect as an entrepreneur. These are the 3 stories you should nail in order to get your business on the map. If you do this right, all of the sudden, you'll have employees lining up to work for you, investors willing to give you their money, and partners coming to you because they've heard your story.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.280 Three stories you need to perfect as an entrepreneur.
00:00:04.340 You know, if you do this right, it's pretty awesome.
00:00:07.080 I mean, all of a sudden,
00:00:08.260 you'll have employees lining up to work for you.
00:00:10.880 You'll have investors that wanna give you their money.
00:00:13.280 You'll even have partners come to you.
00:00:15.180 You don't even have to pitch them
00:00:16.300 because they've heard your story.
00:00:18.540 But there's three that you need to perfect,
00:00:20.040 and that's what I wanna share with you guys.
00:00:21.560 You know, most people have a real challenge around this
00:00:23.520 because they don't know what to share.
00:00:24.900 They've never even thought about a story
00:00:27.200 around those key situations
00:00:29.120 I'm gonna share with you guys.
00:00:30.000 or when they do share a story, it's way too long.
00:00:33.300 You know, maybe you've had this experience
00:00:34.700 where you had press interviews or podcast interviews
00:00:37.340 and you're kind of rambling and talking
00:00:40.240 and all of a sudden the article comes out
00:00:41.640 or the podcast comes out and they've edited
00:00:43.400 or, you know, cut your answers.
00:00:45.600 So this is a video to really tell you guys
00:00:48.340 about the framework around story
00:00:49.940 and also the three key ones you need to nail.
00:00:52.940 You know, I learned this when I moved to San Francisco.
00:00:55.500 I thought, you know what, enough's enough.
00:00:57.260 I want to be a great leader, I need to learn how to speak.
00:00:59.500 So I reached out to my buddy, Gare,
00:01:01.160 who's one of the world's best speakers,
00:01:03.260 top branding experts, and I said,
00:01:05.580 Gare, how do I become a better speaker?
00:01:08.560 He goes, you really wanna know the answer, Dan?
00:01:09.800 I said, yeah, that's why I'm calling.
00:01:12.100 He goes, all right, here's the strategy.
00:01:15.220 I was like, listening?
00:01:16.720 He goes, always say yes.
00:01:19.600 And I was expecting this huge, elaborate, detailed,
00:01:23.900 kind of 12 checklists, you know, framework,
00:01:27.080 and he's like, always say yes.
00:01:28.380 And you know what, it couldn't have been better advice.
00:01:31.320 If you wanna learn how to tell your story,
00:01:33.620 is anytime you have the chance to do it,
00:01:35.200 always do it, always say yes.
00:01:37.380 And that year I ended up giving like 25 talks
00:01:40.240 and it's just catapulted where now I get up on stage
00:01:43.280 in front of thousands of entrepreneurs all over the world.
00:01:45.140 I've spoken at major universities
00:01:47.160 and I think across seven different countries
00:01:49.600 and it's now just part of it
00:01:51.380 because I've learned how to tell a story.
00:01:53.040 So first thing I wanna share with you guys
00:01:54.360 is a story framework, right?
00:01:56.000 And it's really this simple,
00:01:57.500 but maybe you haven't heard it before,
00:01:58.660 it's got a beginning, a middle, and an end.
00:02:01.220 And the beginning is the aha moment.
00:02:03.840 It's setting up the situation for the character
00:02:07.500 and the journey and kind of what was it
00:02:09.920 that started this specific story.
00:02:11.720 Again, it could be a one-minute story,
00:02:12.980 it could be a one-hour story,
00:02:14.480 but you need to have the beginning
00:02:16.280 that sets up the rest of it.
00:02:17.820 The middle is the climax.
00:02:19.320 It's that friction, that challenge
00:02:21.480 that they had to kind of go up and that journey, right?
00:02:26.120 and eventually overcome it,
00:02:28.000 and then the end is the resolution.
00:02:30.580 See, this is where a lot of people, when they tell stories,
00:02:33.640 they're really good at saying, like,
00:02:34.760 here's where I was at, and here's what happened,
00:02:37.380 and they forget to tell, like, what were the lessons learned?
00:02:39.980 What came out of that event?
00:02:41.840 They just kind of share the first part,
00:02:43.560 and it kind of leaves the listener hanging.
00:02:46.020 So that's the story framework in its simplest form.
00:02:49.760 Now, the three key stories you need to nail as an entrepreneur
00:02:52.940 is one is the origin story, right?
00:02:54.800 It's that first part.
00:02:55.640 It's like each one can kind of be its own story,
00:02:57.300 but origin story is, why did you start this business?
00:03:00.100 Think about this, if you're getting interviewed
00:03:01.220 by the press, they're gonna ask you like,
00:03:03.120 why'd you start the business?
00:03:04.280 Have that story figured out, right?
00:03:07.100 What was that aha moment for you?
00:03:09.060 What was the journey to kind of figure out
00:03:10.880 how to solve that problem?
00:03:12.400 And then how has that turned out so far in your business?
00:03:15.900 You know, how many customers do you have?
00:03:17.160 How much, what locations do you have stores in?
00:03:19.920 Whatever it is, but it's that aha moment, that struggle,
00:03:22.940 you came up with the solution, and then the resolution,
00:03:25.240 as I mentioned, that's the origin story.
00:03:27.060 The second story you absolutely need to nail
00:03:29.760 is the customer story, right?
00:03:31.700 Because the question they're gonna ask you is,
00:03:33.460 well, what does an ideal customer look like?
00:03:35.360 Who uses this?
00:03:36.520 So if you don't have that one figured out,
00:03:38.680 you're gonna lose an opportunity to get more customers
00:03:41.960 because that's how people listen.
00:03:43.640 So the customer story is really about saying,
00:03:46.100 you know, an ideal customer for us looks like this.
00:03:48.020 Actually, as an example, there's a woman named Jane,
00:03:50.280 and you tell the story, right?
00:03:52.100 You must have, if you have customers today,
00:03:54.080 There must be one customer is like your ideal customer,
00:03:56.760 your favorite, the one that you love to talk to
00:03:58.580 that's always giving you feedback on your business.
00:04:00.580 Use their story and honor them
00:04:02.940 as part of that customer story.
00:04:04.660 So that's the second one.
00:04:05.780 You wanna figure out, it's like Jane was in this situation,
00:04:08.000 she had this problem, she used our product, 1.00
00:04:10.000 and then her life is beautiful.
00:04:11.400 All right, that's the framework.
00:04:12.840 The third one that you absolutely,
00:04:15.100 this one is my favorite one, is the product story.
00:04:17.640 Is how does it work, right?
00:04:19.240 So if you're talking to the press or podcast interviews,
00:04:21.540 like, okay, I hear what you're saying,
00:04:23.120 but how does that work?
00:04:24.320 That's your opportunity to say,
00:04:25.840 well, you know, this is why we built the product.
00:04:29.800 So it's kind of like a hybrid of all these.
00:04:31.440 This is why we built the product.
00:04:32.860 Here's the problem that we solve,
00:04:34.740 and here's the potential once you use the product, right?
00:04:38.640 The vision for the product.
00:04:40.860 Like, here's the market and where we see it going.
00:04:43.140 But understanding that product story
00:04:45.400 will really help you connect with the potential customers
00:04:47.980 that are listening on the other end.
00:04:49.920 So again, those three ones real quick
00:04:51.240 the origin story, the customer story, and the product story.
00:04:54.500 Learn to tell it using the story framework
00:04:56.300 I shared at the beginning.
00:04:57.260 And I wanna ask you guys,
00:04:58.100 what story are you gonna start telling?
00:04:59.680 Leave a comment below and let me know.
00:05:01.520 Is it which one of these stories do you wanna add
00:05:04.100 to your daily conversation
00:05:05.560 and just start practicing with other people?
00:05:07.960 Now, if you haven't subscribed to my channel yet,
00:05:10.100 I'm gonna ask you to subscribe.
00:05:11.120 Share this video with anybody that feel
00:05:13.100 was really challenged right now
00:05:14.720 with telling their story for their company.
00:05:16.840 And as per usual, I wanna challenge you guys
00:05:18.380 to live a bigger life and a bigger business,
00:05:20.320 and I'll see you next Monday.