Dan Martell - December 14, 2015


3 Stories You NEED To Perfect As An Entrepreneur


Episode Stats

Length

5 minutes

Words per Minute

218.02272

Word Count

1,171

Sentence Count

53


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.280 Three stories you need to perfect as an entrepreneur.
00:00:04.340 You know, if you do this right, it's pretty awesome.
00:00:07.080 I mean, all of a sudden,
00:00:08.260 you'll have employees lining up to work for you.
00:00:10.880 You'll have investors that wanna give you their money.
00:00:13.280 You'll even have partners come to you.
00:00:15.180 You don't even have to pitch them
00:00:16.300 because they've heard your story.
00:00:18.540 But there's three that you need to perfect,
00:00:20.040 and that's what I wanna share with you guys.
00:00:21.560 You know, most people have a real challenge around this
00:00:23.520 because they don't know what to share.
00:00:24.900 They've never even thought about a story
00:00:27.200 around those key situations
00:00:29.120 I'm gonna share with you guys.
00:00:30.000 or when they do share a story, it's way too long.
00:00:33.300 You know, maybe you've had this experience
00:00:34.700 where you had press interviews or podcast interviews
00:00:37.340 and you're kind of rambling and talking
00:00:40.240 and all of a sudden the article comes out
00:00:41.640 or the podcast comes out and they've edited
00:00:43.400 or, you know, cut your answers.
00:00:45.600 So this is a video to really tell you guys
00:00:48.340 about the framework around story
00:00:49.940 and also the three key ones you need to nail.
00:00:52.940 You know, I learned this when I moved to San Francisco.
00:00:55.500 I thought, you know what, enough's enough.
00:00:57.260 I want to be a great leader, I need to learn how to speak.
00:00:59.500 So I reached out to my buddy, Gare,
00:01:01.160 who's one of the world's best speakers,
00:01:03.260 top branding experts, and I said,
00:01:05.580 Gare, how do I become a better speaker?
00:01:08.560 He goes, you really wanna know the answer, Dan?
00:01:09.800 I said, yeah, that's why I'm calling.
00:01:12.100 He goes, all right, here's the strategy.
00:01:15.220 I was like, listening?
00:01:16.720 He goes, always say yes.
00:01:19.600 And I was expecting this huge, elaborate, detailed,
00:01:23.900 kind of 12 checklists, you know, framework,
00:01:27.080 and he's like, always say yes.
00:01:28.380 And you know what, it couldn't have been better advice.
00:01:31.320 If you wanna learn how to tell your story,
00:01:33.620 is anytime you have the chance to do it,
00:01:35.200 always do it, always say yes.
00:01:37.380 And that year I ended up giving like 25 talks
00:01:40.240 and it's just catapulted where now I get up on stage
00:01:43.280 in front of thousands of entrepreneurs all over the world.
00:01:45.140 I've spoken at major universities
00:01:47.160 and I think across seven different countries
00:01:49.600 and it's now just part of it
00:01:51.380 because I've learned how to tell a story.
00:01:53.040 So first thing I wanna share with you guys
00:01:54.360 is a story framework, right?
00:01:56.000 And it's really this simple,
00:01:57.500 but maybe you haven't heard it before,
00:01:58.660 it's got a beginning, a middle, and an end.
00:02:01.220 And the beginning is the aha moment.
00:02:03.840 It's setting up the situation for the character
00:02:07.500 and the journey and kind of what was it
00:02:09.920 that started this specific story.
00:02:11.720 Again, it could be a one-minute story,
00:02:12.980 it could be a one-hour story,
00:02:14.480 but you need to have the beginning
00:02:16.280 that sets up the rest of it.
00:02:17.820 The middle is the climax.
00:02:19.320 It's that friction, that challenge
00:02:21.480 that they had to kind of go up and that journey, right?
00:02:26.120 and eventually overcome it,
00:02:28.000 and then the end is the resolution.
00:02:30.580 See, this is where a lot of people, when they tell stories,
00:02:33.640 they're really good at saying, like,
00:02:34.760 here's where I was at, and here's what happened,
00:02:37.380 and they forget to tell, like, what were the lessons learned?
00:02:39.980 What came out of that event?
00:02:41.840 They just kind of share the first part,
00:02:43.560 and it kind of leaves the listener hanging.
00:02:46.020 So that's the story framework in its simplest form.
00:02:49.760 Now, the three key stories you need to nail as an entrepreneur
00:02:52.940 is one is the origin story, right?
00:02:54.800 It's that first part.
00:02:55.640 It's like each one can kind of be its own story,
00:02:57.300 but origin story is, why did you start this business?
00:03:00.100 Think about this, if you're getting interviewed
00:03:01.220 by the press, they're gonna ask you like,
00:03:03.120 why'd you start the business?
00:03:04.280 Have that story figured out, right?
00:03:07.100 What was that aha moment for you?
00:03:09.060 What was the journey to kind of figure out
00:03:10.880 how to solve that problem?
00:03:12.400 And then how has that turned out so far in your business?
00:03:15.900 You know, how many customers do you have?
00:03:17.160 How much, what locations do you have stores in?
00:03:19.920 Whatever it is, but it's that aha moment, that struggle,
00:03:22.940 you came up with the solution, and then the resolution,
00:03:25.240 as I mentioned, that's the origin story.
00:03:27.060 The second story you absolutely need to nail
00:03:29.760 is the customer story, right?
00:03:31.700 Because the question they're gonna ask you is,
00:03:33.460 well, what does an ideal customer look like?
00:03:35.360 Who uses this?
00:03:36.520 So if you don't have that one figured out,
00:03:38.680 you're gonna lose an opportunity to get more customers
00:03:41.960 because that's how people listen.
00:03:43.640 So the customer story is really about saying,
00:03:46.100 you know, an ideal customer for us looks like this.
00:03:48.020 Actually, as an example, there's a woman named Jane,
00:03:50.280 and you tell the story, right?
00:03:52.100 You must have, if you have customers today,
00:03:54.080 There must be one customer is like your ideal customer,
00:03:56.760 your favorite, the one that you love to talk to
00:03:58.580 that's always giving you feedback on your business.
00:04:00.580 Use their story and honor them
00:04:02.940 as part of that customer story.
00:04:04.660 So that's the second one.
00:04:05.780 You wanna figure out, it's like Jane was in this situation,
00:04:08.000 she had this problem, she used our product,
00:04:10.000 and then her life is beautiful.
00:04:11.400 All right, that's the framework.
00:04:12.840 The third one that you absolutely,
00:04:15.100 this one is my favorite one, is the product story.
00:04:17.640 Is how does it work, right?
00:04:19.240 So if you're talking to the press or podcast interviews,
00:04:21.540 like, okay, I hear what you're saying,
00:04:23.120 but how does that work?
00:04:24.320 That's your opportunity to say,
00:04:25.840 well, you know, this is why we built the product.
00:04:29.800 So it's kind of like a hybrid of all these.
00:04:31.440 This is why we built the product.
00:04:32.860 Here's the problem that we solve,
00:04:34.740 and here's the potential once you use the product, right?
00:04:38.640 The vision for the product.
00:04:40.860 Like, here's the market and where we see it going.
00:04:43.140 But understanding that product story
00:04:45.400 will really help you connect with the potential customers
00:04:47.980 that are listening on the other end.
00:04:49.920 So again, those three ones real quick
00:04:51.240 the origin story, the customer story, and the product story.
00:04:54.500 Learn to tell it using the story framework
00:04:56.300 I shared at the beginning.
00:04:57.260 And I wanna ask you guys,
00:04:58.100 what story are you gonna start telling?
00:04:59.680 Leave a comment below and let me know.
00:05:01.520 Is it which one of these stories do you wanna add
00:05:04.100 to your daily conversation
00:05:05.560 and just start practicing with other people?
00:05:07.960 Now, if you haven't subscribed to my channel yet,
00:05:10.100 I'm gonna ask you to subscribe.
00:05:11.120 Share this video with anybody that feel
00:05:13.100 was really challenged right now
00:05:14.720 with telling their story for their company.
00:05:16.840 And as per usual, I wanna challenge you guys
00:05:18.380 to live a bigger life and a bigger business,
00:05:20.320 and I'll see you next Monday.