Dan Martell - December 07, 2015


5 Pro Strategies For Getting The Most Out Of An Event


Episode Stats

Length

6 minutes

Words per Minute

228.59755

Word Count

1,417

Sentence Count

79


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.160 How to get the most out of an event.
00:00:02.480 If you're going to an event or you're going to a conference or whatever it is,
00:00:05.380 I'm going to teach you guys five strategies to get the most out of it,
00:00:09.040 to get the most value.
00:00:10.220 You know, I remember when I first moved to San Francisco in 2008.
00:00:13.600 This is a city, if you've never been there, especially in the startup world,
00:00:16.960 there are probably two or three events happening every freaking night.
00:00:21.680 So I went to probably a dozen.
00:00:23.720 I was like, well, I'm not really getting anything out of this.
00:00:26.800 What can I change up?
00:00:27.820 What strategy can I use to really get the most value?
00:00:30.640 So that's what I'm gonna share with you guys today
00:00:32.040 is my strategy for moving to San Francisco
00:00:34.800 or really whatever community you live in
00:00:36.560 or if you're going to an event to get the most out of it.
00:00:39.260 The number one, my favorite.
00:00:40.820 This is my funnest thing to do is
00:00:42.560 I sit down between two people
00:00:44.060 and I turn to my left and I go, hey, I'm Dan.
00:00:46.580 And they say, hi, I'm John, blah, blah, blah, blah, blah.
00:00:48.520 I'm like, cool, all right, what do you do, et cetera, et cetera.
00:00:52.400 Then I turn to my right and I'm like, hey, I'm Dan.
00:00:54.480 And the person goes, hey, I'm Max, blah, blah, blah, blah.
00:00:56.540 And I'm like, cool, what do you do?
00:00:57.820 And I go, do you know John?
00:00:58.960 And he's like, oh, no, I don't know John.
00:01:00.100 I just sat here.
00:01:00.980 And I'm like, cool.
00:01:01.900 I introduce them to each other.
00:01:04.060 I've heard this is called a triadic relationship.
00:01:06.780 I'm not sure if that's a real thing.
00:01:08.560 I remember my friend Christine said that.
00:01:10.420 So I do this all the time.
00:01:12.280 When I go for lunch, if I'm by myself at an event,
00:01:14.840 I'll go and I'll sit between two people at a table.
00:01:17.200 Again, ask them their name.
00:01:18.440 What do they do?
00:01:19.280 Ask them if they know this person.
00:01:20.600 Introduce each other.
00:01:21.700 And it is so crazy how all of a sudden,
00:01:24.780 if you did this, think about this.
00:01:25.900 If there's 500 people at an event, and you did this 10 times a day, each day, two or three day event,
00:01:31.760 you will quickly get to know 20% of the attendees.
00:01:35.220 How crazy is that?
00:01:36.120 And you're going to walk around and be like, hey, John, hey, Max, how's it going?
00:01:39.000 What's going on?
00:01:39.900 Hey, do you know these people?
00:01:40.980 Hey, you got to introduce them.
00:01:42.440 I love to do that.
00:01:43.920 And it's funny because I wouldn't, like, some people consider me an extreme extrovert.
00:01:48.660 I didn't always start that way.
00:01:49.880 I was kind of quiet, nerdy, keyboard cowboy, I called myself.
00:01:53.720 and I had to learn these skills
00:01:56.020 and that's what I wanna share with you.
00:01:57.040 So that's number one, saying hi
00:01:58.620 and introducing that person to somebody else.
00:02:01.000 You can just assume they don't know each other.
00:02:02.560 So that's a really fun thing.
00:02:03.720 The other one is organizing a dinner.
00:02:06.040 Now, sometimes I feel like I'm hijacking
00:02:09.040 the event organizers' events.
00:02:12.160 Usually there's like the daytime event
00:02:13.720 and then there's a nighttime party.
00:02:15.120 What I like to do is organize a dinner
00:02:16.640 in between those two events.
00:02:18.920 So I'll just find a restaurant nearby,
00:02:20.680 maybe Mexican, something simple, not too fancy,
00:02:23.180 get a reservation for six to eight people.
00:02:25.640 And then as I'm going through my day
00:02:27.180 and I'm meeting these people left and right,
00:02:28.820 I'm just like, hey, what's your name?
00:02:30.560 Hey, you got any dinner plans?
00:02:31.720 They go, no, I say, well, because here's the thing,
00:02:33.720 you probably don't realize this,
00:02:34.620 but most people, like yourself,
00:02:36.200 are visiting to attend that event.
00:02:38.360 They may not be local, but even if they are,
00:02:40.660 there's the party afterwards,
00:02:42.160 it probably starts two to three hours
00:02:43.700 after the event finishes during the day.
00:02:45.640 That's dinner time, invite them out,
00:02:47.740 and that is just such a great opportunity
00:02:50.380 for you to get to know people on a deeper level.
00:02:52.380 because really friendships happen when you have conversations
00:02:55.980 in different time and places.
00:02:58.080 So if you meet them sitting down during a talk
00:03:00.820 and you get to know them there,
00:03:02.060 and you invite them to a dinner,
00:03:03.440 then you meet them again at that dinner place
00:03:05.380 and you get to know them there,
00:03:06.200 you introduce them to the three or four other people
00:03:07.840 that you've brought together,
00:03:09.200 that's where real friendship and trust comes into play.
00:03:12.200 So number two was create a dinner
00:03:14.820 at the end of the day after the event.
00:03:17.000 You know, the third thing for me is be a student.
00:03:20.020 When you go to an event,
00:03:20.920 if you wanna get the most out of it
00:03:22.080 is be a student.
00:03:22.920 I always tell people, even though I speak at a lot of events,
00:03:25.420 number one, I am a student, number two, I am a speaker.
00:03:28.680 So as a student, you sit down, notes and paper.
00:03:31.520 I always use physical paper, and ideally the same book,
00:03:35.040 so that you can have it in one binder, one place,
00:03:38.100 one kind of, whatever you use, a moleskin.
00:03:41.740 Just have it all in one place, take notes,
00:03:43.720 listen attentively to the talks,
00:03:45.580 and try to get things down on paper.
00:03:48.100 So that is a big thing for me,
00:03:49.380 is I'm always attending as a student first.
00:03:51.640 So that's tip number three.
00:03:52.660 Number four is always ask yourself,
00:03:55.460 what are the three big things?
00:03:57.320 Three areas, if you made an investment,
00:03:59.020 let's call it $5,000, flights, tickets to the event,
00:04:02.320 you made a $5,000 investment, ask yourself,
00:04:05.140 what are three big things that if I implemented
00:04:08.580 into my business, into my life, into my day,
00:04:11.280 that would generate $5,000 plus of value
00:04:13.940 over the next 12 months?
00:04:15.140 That's what I'm looking for.
00:04:16.540 When I'm listening and taking notes,
00:04:18.480 I'm trying to hear what are those three strategies
00:04:21.240 that I know if I implement it, I'm gonna get that return.
00:04:24.140 And that's how you get the biggest value at an event.
00:04:27.300 So that was number four.
00:04:28.140 Five, my favorite, is what is the one thing
00:04:31.840 that I wanna teach other people?
00:04:33.280 And this is the cool part.
00:04:34.100 We live in a world where people are walking around
00:04:35.840 with broadcast tools, iPhones, Periscope, Meerkat,
00:04:39.620 whatever you want, YouTube Live,
00:04:41.300 where you can share what you just learned.
00:04:43.440 So if you're at an event and you're talking to somebody
00:04:45.500 and they share a big idea and you're like,
00:04:46.980 I need to teach this to other people, do that.
00:04:49.520 So with every event I attend, there's one thing that I always write down and say,
00:04:53.060 I'm going to share this later.
00:04:54.300 Maybe it's with my team, maybe it's with my wife,
00:04:56.620 or I'm going to share it publicly on Periscope.
00:04:59.000 And I got this idea from listening to nurses talk about how they learn about
00:05:02.580 medical procedures.
00:05:03.420 They actually call it learn one, do one, teach one, right?
00:05:07.040 So think about this.
00:05:07.780 You learn how to do it, you do it, right?
00:05:10.260 The strategy, and then you teach it to other people.
00:05:12.400 And that's a really great way to internalize the new information.
00:05:15.240 So real quick, five ways to get the most out of an event.
00:05:18.800 Number one, say hi, introduce people to each other.
00:05:21.820 Number two, organize a dinner that night of the event
00:05:25.020 so that you can bring those people together
00:05:27.100 and they should meet each other.
00:05:28.760 Number three is write things down on a piece of paper.
00:05:32.300 Don't, like some people wanna take out
00:05:33.780 their Evernote and keyboard.
00:05:35.280 There's something really organic
00:05:37.980 around pieces of paper and a pen.
00:05:40.200 Number four, you wanna write down three major things
00:05:43.400 that you can implement strategies
00:05:44.920 that's gonna generate the return on investment
00:05:47.300 of you being there, the time plus the investment financially
00:05:50.660 to be at the event.
00:05:52.120 And number five, what's the one thing
00:05:54.260 you're gonna teach other people?
00:05:56.120 I really appreciate you guys showing up.
00:05:57.640 If you don't mind, leave me a comment,
00:05:58.980 letting me know what's the one out of the five
00:06:01.180 that I just shared that you're gonna implement
00:06:02.540 next time you go to an event.
00:06:03.840 And if you feel like there's somebody else
00:06:05.020 that needs to watch this video, please share it with them.
00:06:07.680 I wanna challenge you guys to live a bigger life
00:06:09.660 and a bigger business, and I'll see you in the next video.