Dan Martell - January 11, 2021


5 Tips To IMPROVE Public Speaking For Beginners


Episode Stats


Length

14 minutes

Words per minute

205.2439

Word count

2,972

Sentence count

191

Harmful content

Hate speech

2

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, Dan Martell talks about the power of public speaking and the 5 strategies that have helped him overcome his fear of speaking. He also shares one of the most powerful talks he's ever given, the one that has gotten him the most recognition and impacted the most people.

Transcript

Transcript generated with Whisper (turbo).
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 Hey there, Dan Martell here,
00:00:01.180 serial entrepreneur, investor, and creator of SaaS Academy.
00:00:03.500 In this episode, I'm gonna share with you
00:00:05.020 the power of public speaking.
00:00:07.860 I'm gonna share with you the strategies
00:00:09.460 and tips for beginners.
00:00:10.860 I'm gonna go all the way back.
00:00:12.120 I've been speaking now for 10 years,
00:00:14.020 but I'm gonna go all the way back
00:00:15.300 to the specific strategies that I think
00:00:18.000 are gonna serve you at the beginning stages
00:00:20.220 and make it really easy for you to approach public speaking.
00:00:23.880 Be sure to stay at the end where I'm gonna share with you
00:00:25.320 one of the most powerful talks I've ever given,
00:00:28.180 the one that's gotten the most recognition
00:00:29.720 and impacted the most people.
00:00:31.840 It's called Everything in My Power.
00:00:33.440 I'll tell you more about that in a bit.
00:00:35.100 Let's get into it.
00:00:48.600 So my journey to public speaking starts like over a decade ago, 2008.
00:00:53.700 I moved to San Francisco.
00:00:54.900 I just sold my company back in Canada where I grew up.
00:00:58.180 And I wanted to practice a new skill
00:01:00.780 and get involved in the startup community
00:01:03.080 and connect with people.
00:01:04.220 And I figured, you know,
00:01:05.000 maybe it's time to overcome this fear.
00:01:07.740 I mean, I used to get,
00:01:08.800 my neck would get this big bright red dot right there.
00:01:11.560 It's like a birthmark.
00:01:12.700 My hands would get like crazy sweaty.
00:01:14.640 My armpits would get all like wet and like sweaty.
00:01:18.280 And I was just, I wanted to stay away from it.
00:01:21.760 I figure I'm a programmer.
00:01:22.960 I grew up as more of an introvert writing code.
00:01:25.200 and then slowly I had to like learn how to lead teams
00:01:28.240 and give talks at annual planning meetings
00:01:31.180 and birthday parties and stuff.
00:01:33.560 And it's just something I wanted to learn.
00:01:35.640 So I'm in this coworking space
00:01:37.440 and the owner comes up to me and they ask me what I do
00:01:40.740 and I share with them that I'm in the marketing
00:01:42.360 and sales and stuff.
00:01:43.600 And they say, well, could you do a session?
00:01:45.200 And everything in my body said, don't say yes.
00:01:48.440 Just say you're busy, you can't do it.
00:01:50.900 And I said, yes.
00:01:52.080 And I ended up doing my first workshop
00:01:54.260 at this coworking space, San Francisco.
00:01:56.920 I think there might've been seven people that showed up.
00:01:59.820 That was cool.
00:02:01.000 I'm okay with seven.
00:02:02.120 And I gave my talk and I got a little bit of excitement for it.
00:02:08.040 I felt confident.
00:02:08.880 I was like, oh, I sounded like I knew what I was talking about.
00:02:12.040 And all these things you say to yourself in your head.
00:02:14.240 Now, fast forward to today,
00:02:16.020 I get paid tens of thousands of dollars to give keynotes,
00:02:19.140 sharing powerful messages.
00:02:20.920 I have one of the largest YouTube channels
00:02:23.220 on the internet for B2B software founders.
00:02:27.580 So I teach software entrepreneurs
00:02:28.840 how to scale their companies.
00:02:30.220 I fly all over the world and give talks.
00:02:33.360 It's kind of something I used to do a whole lot more.
00:02:35.620 And now, because I'm heads down building companies,
00:02:37.940 it's something that I have to say less and less to.
00:02:40.680 But I speak pretty much on a weekly basis.
00:02:43.540 It's my art form.
00:02:45.240 It's the thing I do today.
00:02:46.900 And I make incredible income from doing that
00:02:50.400 outside of my main companies.
00:02:52.680 And I wanna share with you, if I had to go back,
00:02:54.940 the five strategies that I think
00:02:57.320 would have gotten me there faster
00:02:59.100 in regards to the quality
00:03:00.420 and the confidence around speaking,
00:03:02.660 especially if you're a beginner.
00:03:03.780 Let's get into it.
00:03:04.780 Number one, always say yes.
00:03:07.080 So right after I agreed to give my talk
00:03:09.800 at this coworking place, I called my buddy Gare.
00:03:12.660 So Gare is Gare Maxwell.
00:03:14.240 You can Google him.
00:03:15.060 He is a professional speaker.
00:03:17.600 He's been doing this for 25 years.
00:03:19.000 his delivery is impeccable his wordsmanship his his energy his ideas that he brings to the market
00:03:28.200 I mean he there's a reason why he's he's one of the top speakers and I remember saying to Gare
00:03:32.760 I was like hey Gare I need to learn how to be a better speaker what do you suggest and his feedback
00:03:38.000 to me was always say yes and I'm like that's the feedback out of all the things not around like
00:03:45.060 story structure or like routines before you get on stage or like how to prepare anything. He's
00:03:49.380 just like, always say yes. He goes, most people just need to put in the reps. And, and he, and
00:03:54.640 he explained to it, the yes is, uh, if you get asked to give a speech at a wedding, say yes.
00:03:59.440 If you get asked to, uh, is anybody want to say anything in a meeting? Say yes. Like, like literally
00:04:04.760 anytime you're getting anxious to speak, you have to stand up and say yes to yourself. Maybe not
00:04:11.560 out loud like, yes, I'll do it. But like in your head, you know, you know when you have opportunities
00:04:17.680 and you just need to start by just doing it. Always saying yes, committing to the date and
00:04:23.420 then figuring out how you're going to deliver later. Number two, the triple T, W-I-I-F-T-N-E-T-R. 0.98
00:04:31.340 We've got three acronyms. I'm going to break them down and share with you exactly how you should
00:04:35.820 think through them and why if they're missing, you're talking literally fall flat. So there's
00:04:40.940 three things. Number one is triple T. First, you want to tell them what you're going to tell them.
00:04:45.180 You want to tell them. And then you want to tell them what you told them. Okay. It's really that
00:04:48.760 simple. At the beginning of any talk, you're going to start off and you say, here's what I'm going to
00:04:52.420 tell you today. I'm going to share this point of view. Then you share that point of view. And at
00:04:56.700 the end you say, I just want to recap what I just shared with you. It sounds crazy, but that is the
00:05:03.440 structure of any good talk is because some people forget. And it's just a really clean way of just
00:05:08.940 It's like beginning, doing the thing,
00:05:11.400 and then figuring out how you're gonna flow to the end.
00:05:13.980 But that's the first triple T.
00:05:15.480 The other one is W-I-I-F-T, okay?
00:05:17.840 What's in it for them?
00:05:20.640 Every person that's sitting in the audience
00:05:23.180 listens to the speaker and they wanna know,
00:05:25.200 how is this going to help me?
00:05:27.440 Some speakers, especially when you start
00:05:29.000 doing more public speaking, you make it about you.
00:05:33.040 So I want you to make sure you always ask yourself,
00:05:35.120 what's in it for them?
00:05:36.020 And what are the specific benefits
00:05:38.460 they're going to achieve at the beginning?
00:05:41.580 Tell them, like, from this talk,
00:05:43.400 you'll learn this, this, and this.
00:05:45.280 If you don't do it, people don't lean forward
00:05:48.120 to wanna listen because they don't know
00:05:49.700 what they're gonna get from you, okay?
00:05:51.080 So that's the second acronym.
00:05:52.300 ETR, the most important, in my mind, is earn the right.
00:05:57.620 ETR means that at the beginning of a talk,
00:06:01.580 YouTube video, Facebook video, stage presentation,
00:06:05.640 whatever it is, even if you're giving a talk,
00:06:08.200 you know, amongst, and all my companies
00:06:09.980 do these things called team upgrades,
00:06:11.720 and it's the time for everybody to teach something.
00:06:15.380 It's a 10 minute tactic.
00:06:16.800 And the ones that miss the opportunity to earn the right
00:06:19.980 to share their story about how they learn the thing
00:06:22.720 they're about to teach,
00:06:24.180 it misses the opportunity to build credibility.
00:06:26.880 So it's like, if you've ever sat in an audience,
00:06:28.500 somebody starts talking about a thing
00:06:30.460 where they're trying to teach you,
00:06:31.600 but they don't tell you how they became the expert
00:06:34.240 or how they learn the thing,
00:06:36.140 then the whole time you're listening to it,
00:06:37.820 you're not really connecting with it
00:06:39.480 because you're like, why am I listening to this person?
00:06:41.940 For this specific topic, why is that person
00:06:44.640 the person I should listen to?
00:06:46.140 So if you look at all of my YouTube videos
00:06:48.600 and podcast interviews, et cetera,
00:06:49.800 I always start by trying to share my story
00:06:52.620 for the reason why I learned the thing
00:06:54.380 I'm about to talk with the person.
00:06:56.280 Those are the three acronyms.
00:06:58.000 Number three, start and end.
00:07:00.580 It really can be this simple.
00:07:02.420 Are you ready for the secret?
00:07:04.120 It is this, just know how you're gonna start
00:07:07.080 and know how you're gonna end.
00:07:09.440 And if you just have the beginning and the end figured out,
00:07:12.560 trust me, the fear of forgetting what to say
00:07:16.340 is not gonna be there
00:07:18.000 because you'll be able to just transition to the end.
00:07:19.660 The cool part is nobody knows
00:07:21.040 if you forgot to say something.
00:07:22.580 So many people, the beginners, you beat yourself up 1.00
00:07:25.380 because you're like, I should have said this
00:07:26.640 and I'm supposed to say that and da, da, da, da, da.
00:07:28.860 Nobody cares, nobody knows.
00:07:30.680 They literally don't know.
00:07:32.040 you know if you forgot to tell a story i do it all the time i'm like man i forgot to close the
00:07:37.380 loop on this story i forgot to tell this part or this thing but nobody knows except for me
00:07:41.320 all i focus on is when i get on stage i've got the first five minutes figured out how do i start
00:07:47.620 you know what's the joke i'm gonna tell what's the point i'm gonna make what's the first five
00:07:51.980 minutes i just make sure that that's good and then at the very end how am i gonna finish this
00:07:56.700 off? How am I going to put a nice little bow tie on this talk? And I need to know how I'm going to
00:08:02.060 end. And then obviously I've outlined the rest of it, but if I can have the beginning figured out
00:08:06.500 and the ending figured out, it takes all the pressure off. So make sure you figure out how
00:08:10.820 you're going to start and how you're going to end. Number four, point, story, metaphor. Okay. So
00:08:16.720 pretty much if you want to say like, Dan, give me the least amount of things I need to remember to
00:08:22.720 tell a good speech. I'm going to say point, story, metaphor. Okay. And this is true for
00:08:28.520 any speaking, team speaking, social media videos, whatever, whatever. Here's how it works is you,
00:08:35.280 again, it's back to the, tell them what you're going to tell them. It's like, you have to have
00:08:37.760 a point. Okay. So like strategies for speaking as a beginner. Okay. So that's the point story.
00:08:45.580 How did you learn that strategy? You tell the story. Why, why did this come to you? And what
00:08:51.940 did you discover? And what's the journey? And what does your life look like today? A lot of people,
00:08:55.840 including myself, I forget to, how does my life look different today? I always tell like the
00:09:00.340 challenges and I learn this thing, but I don't resolve the story. Okay. So tell the story. And
00:09:05.180 then the metaphor for me is, is almost acts as like a, so the story's the glue. So I have a point
00:09:11.360 I want to talk about. The story's the glue. The metaphor is kind of like a hardening,
00:09:17.200 kind of like, it locks it in the mind. So the metaphor is kind of a visual representation of
00:09:23.260 what you're sharing. So for example, a great metaphor, if I'm talking like the point is
00:09:27.540 that you need to let go of excuses. Okay. Because those excuses are holding you back. And I'll tell
00:09:33.660 a story about a time in my life where I had excuses and I was making up all these reasons
00:09:37.540 why I couldn't do something and I overcame it. And now this is what I accomplished. This is what
00:09:41.400 my life looks like today. And one of the metaphors I like to use for that is, you know, think of it
00:09:45.780 this way. Every excuse you have on a daily basis, you've come up with one excuse. It's like a one
00:09:50.100 pound weight that you put in your backpack. Okay. And you're trying to climb this ladder of success.
00:09:56.500 Okay. So everybody's trying to climb the ladder of success for their own world, what their success
00:10:00.240 definition is. And if every day you have a new excuse and you put that extra pound of weight
00:10:05.840 in your backpack, that new excuse, boom, after 30 days, that backpack gets some heavy and you're
00:10:12.120 trying to climb this ladder of success. Is it going to be easier? Is it going to be harder?
00:10:15.580 It's gonna be harder.
00:10:16.740 So we need to learn how to get rid of those excuses,
00:10:20.260 take action and keep the commitments we make to ourselves
00:10:23.520 because that is how we create confidence.
00:10:25.600 That's a metaphor.
00:10:26.840 So you see how like having a point,
00:10:28.940 here's what I wanna share,
00:10:30.080 then telling your own story about how you learned it,
00:10:32.420 maybe the three lessons learned out of that
00:10:33.900 and then finishing off with a metaphor
00:10:35.500 is just this beautiful focused way to share
00:10:39.440 and to speak and to learn how to tell a story.
00:10:41.820 Number five, act as if.
00:10:43.380 So a lot of folks, when they get on stage and look,
00:10:47.080 I get it's authenticity, et cetera.
00:10:49.580 They'll get up and they'll say,
00:10:50.580 hey, I'm really nervous.
00:10:52.180 Or hey, I'm sorry, I'm really nervous.
00:10:54.180 Or they'll say something to the audience
00:10:56.060 that they're nervous.
00:10:56.900 Here's the deal, anybody sitting in the audience
00:10:59.100 looking at the person on stage thinks to themselves,
00:11:01.300 I could never do that.
00:11:02.240 I'm so glad they didn't ask me to do that.
00:11:04.260 Oh my gosh, I wonder if they're nervous
00:11:06.040 and they look at them, blah, blah, blah.
00:11:07.160 Here's the crazy part.
00:11:08.340 Even though my, not only this little red spot right here
00:11:11.900 would get dark red, my whole neck would turn red
00:11:14.380 when I would speak.
00:11:15.520 And I knew this was happening.
00:11:18.020 Like this is crazy.
00:11:19.040 I'm like sitting there giving a talk
00:11:21.280 and my neck is getting crazy red because I'm nervous.
00:11:24.520 And you know, one time I was giving this talk at a college
00:11:27.980 and one of the students puts their hand up
00:11:29.840 and I think they have a question and they go,
00:11:31.820 excuse me, sir, is there something wrong with you
00:11:33.880 because your neck is really red?
00:11:35.380 I think you're having an allergic reaction.
00:11:38.600 Imagine, like that could have been a showstopper for me
00:11:43.840 from giving more talks, but I just decided,
00:11:46.280 hey, that's my body, that's who I am.
00:11:48.540 I'm not gonna let that stop me.
00:11:50.100 And I never acknowledged it.
00:11:51.600 I never mentioned it.
00:11:52.640 I never said, hey, before I get gone,
00:11:54.560 I just want you to know my neck's gonna turn red.
00:11:56.260 And there's a good chance that you're gonna think
00:11:59.140 there's something wrong with me,
00:12:00.120 but just pay attention to my words and the stories.
00:12:03.360 I promise they're gonna be good.
00:12:05.260 And this is what's crazy is now it doesn't happen anymore.
00:12:09.340 It's the comfort level.
00:12:10.720 Eventually it's like, why do I get, you know,
00:12:13.480 read when I'm on stage,
00:12:15.680 but I don't get that way when I'm talking to a friend
00:12:17.820 and I just practice and practice and practice.
00:12:19.720 And now, you know, now if it's a big audience,
00:12:22.260 it can happen sometimes,
00:12:23.640 but for the most part, it's very rare.
00:12:26.100 And like, you can go through and look at
00:12:28.360 on my YouTube channel, all the times,
00:12:30.760 it does happen even in videos,
00:12:32.160 but I'm okay with it because I just,
00:12:34.720 I have a higher why than the downside of that happening.
00:12:38.140 And I know for whatever it is for you,
00:12:39.680 again, you might get sweaty, you might get stuttering,
00:12:43.060 you might get whatever,
00:12:44.200 but I'm gonna highly, highly encourage you
00:12:46.220 just getting on stage, acting as if,
00:12:48.980 acknowledging your power, acknowledging your greatness,
00:12:51.520 the fact that you're there to give selflessly
00:12:53.640 to the audience, right?
00:12:55.220 Because that's the other thing.
00:12:56.060 When we get nervous, it's because we're being selfish
00:12:58.160 about how we're worried we're gonna be interpreted.
00:13:00.500 We're not there thinking, how do I give?
00:13:02.920 Like before I do a session, I get in my head,
00:13:06.400 I go, who needs my best work today?
00:13:08.920 Who needs my best today?
00:13:11.600 And I'm showing up for that person.
00:13:13.620 And that's one person.
00:13:14.720 I don't care if there could be tens of thousands
00:13:16.300 of people that hear this.
00:13:17.660 I'm giving 100% to that one person
00:13:20.360 that needs to hear this the most today.
00:13:22.160 And that is act as if.
00:13:24.500 Just act as if you are that rockstar speaker
00:13:27.380 that you will become if you keep practicing and saying yes.
00:13:30.720 So quick recap, see what I'm doing there?
00:13:32.560 I'm telling you what I just told you.
00:13:34.680 Wink, wink.
00:13:35.280 I used this in my own life.
00:13:36.560 You now are part of it.
00:13:37.420 So one, always say yes.
00:13:39.380 Two, the three T's, the what's in it for them and the ETR.
00:13:43.540 Three, start and end.
00:13:45.660 Four, point, story, metaphor.
00:13:48.720 And five, act as if.
00:13:51.020 As I mentioned at the beginning of this episode,
00:13:52.700 I wanna share with you the power of belief talk
00:13:55.300 that I gave at my friend Giovanni's Archangel event.
00:13:58.300 The link is below if you wanna see an example
00:14:00.500 of me speaking on stage
00:14:02.380 and sharing a very personal story of transformation
00:14:04.920 that I went through
00:14:06.400 that's really the reason I've had any success in my life.
00:14:09.040 So if you wanna check that out as an example,
00:14:11.340 click the link below.
00:14:12.100 You can check that out.
00:14:12.880 If this video may help a friend,
00:14:15.180 feel free to share it with them directly.
00:14:16.420 If you like it, smash the like button,
00:14:18.600 subscribe to my channel.
00:14:19.880 And as per usual, I wanna challenge you
00:14:21.440 to live a bigger life and a bigger business.
00:14:23.620 And I'll see you next Monday.
00:14:26.340 www.com.