9 AI Skills You MUST Have to Become Rich in 2026
Episode Stats
Words per minute
212.36517
Harmful content
Misogyny
1
sentences flagged
Toxicity
2
sentences flagged
Summary
In the next 12 months, the top earners won t be programmers, marketers, or salespeople. They'll be the AI power users. In this episode, I'm going to go through the 9 AI skills with the highest income potential that you can master today, even if you're starting from zero. And the last one being the absolute highest. This isn't just a chat GPT tutorial, it's the blueprint to AI domination.
Transcript
00:00:00.000
In the next 12 months, the top earners won't be programmers, marketers, or salespeople.
00:00:07.520
So I'm going to go through the nine AI skills with the highest income potential that you can
00:00:12.000
master today, even if you're starting from zero.
00:00:22.300
Starting with skill number one, prompt engineering with an income potential between 50 and 100
00:00:27.880
communicating with AI systems has become as valuable as coding software in the internet was
00:00:34.320
in the early 2000s. People need folks that know how to do prompt engineering, crafting the message,
00:00:40.000
how to talk to the AI. See, if you don't know how to do that, garbage in is garbage out and you
0.98
00:00:45.220
won't get results. Asking the AI to say, create me a marketing plan is not a great prompt. And yet
0.85
00:00:51.540
that is how most people use it every day. So I want to give you something that I never share,
00:00:55.100
which is my exact structure for how all my companies have to do great prompting.
00:01:00.040
Because if they don't learn how to talk to the AI, the AI won't give them the gold.
00:01:06.980
The first thing is you've got to define the role.
00:01:08.880
When you're talking to an AI, you have to say, act as a marketer, act as a designer.
00:01:13.540
Or even today, I was reviewing some legal docs and the prompt my assistant put in that
00:01:19.140
Because if you don't tell it how to process the information, then it can't give you the
00:01:23.040
specifics through the lens that you need to get the best output. The second is provide the data.
00:01:29.260
If you want your AI chat to give you the best output, give it examples. The more information,
00:01:35.540
the more examples of what works great, the better. When I'm trying to get my AI to help me with copy
00:01:41.540
or financial analysis, I have to give it examples of what great data looks like.
00:01:46.200
Number three, make the ask. Give very clear instructions for what you want and what you
00:01:51.900
need. See, most people are very vague. Tell it you want certain types of analysis. You want it to do
00:01:56.280
research. The more specific you are in your prompt, the better the response is going to be. Number four
00:02:01.320
is request the format. There's no way that I'm going to ask for a response without telling it
00:02:05.940
how I want it crafted. If I want it bulleted, I want it short. I want it pithy. I want it summarized.
00:02:10.720
I want it as a PDF. I want it as an image. Maybe I want it as a spreadsheet. Whatever the format
00:02:16.100
you need it, you have to tell it. If you don't, it's just going to give you back text. It's not
00:02:20.100
going to give you the insight you're going to need from the AI. To make this easy, if you want my
00:02:24.020
exact prompt PDF, like my actual blueprint and structure, just find me on Instagram, Dan Martell,
00:02:29.480
two L's of Martell, and message me the word prompt, and I'll send you my entire prompt cheat sheet,
00:02:34.000
which brings us to skill number two, AI-assisted software development with income potential
00:02:38.640
between 100 and 200 an hour. Most people don't realize this, but building custom software today
00:02:44.700
can be built by non-technical people. I have a venture company called Martell Ventures where we
00:02:49.840
incubate and launch AI first small business software. And it's crazy that all the prototypes
00:02:55.740
we built are built by normal people that are not programmers because there's existing AI coding
00:03:01.440
tools that allow us to like talk to the software using tools like Cursor, Replit, Retool. They're
00:03:07.500
all available, most of them for free, and it writes all the heavy lifting code for us. So we just got
00:03:11.940
to come up with the crazy ideas we got, but getting it going, any person can literally build
00:03:16.200
these apps. I'm going to teach you how to code software using AI, even as a non-technical person.
00:03:23.020
Number one, create a course. I'm not joking. You want to use AI to teach you how to use the AI
00:03:29.860
tools. I know it sounds silly, but go into chat GPT and say, I want you to tell me how to build
00:03:34.980
this app using Replit as an example and have it be very detailed step-by-step and hit enter.
00:03:49.160
what prompts to put in there to have it generate the code,
00:03:56.680
My favorite thing to do is to talk to consultants
00:04:04.740
and ask them, what are people asking you to solve
00:04:07.880
And then find those people to co-create software with you.
00:04:27.900
where they're like always pulling books off the shelf
00:04:46.160
they're the ones that are gonna get paid the big bucks.
00:04:48.020
But often people say, well, what if I'm more of an artist
00:04:53.080
AI doesn't have to threaten your career either.
00:04:56.940
AI design with income potential between 100 and 200 an hour.
00:05:04.760
to create images for me back in the day, six months ago.
00:05:08.580
the image had like six fingers or three eyeballs.
00:05:11.580
And now with a lot of these generative image AI tools,
00:05:14.640
it's almost photorealistic what you can get AI to do
00:05:29.880
to help them create projects five times faster.
00:05:41.120
And the best way to do that is just ask AI to teach you.
00:05:46.360
called Buy Back Your Tongue, which is a fun project,
00:05:51.060
I wanna design new key designs for my supercar collection
00:06:03.300
and that's learning how to do photo editing using AI.
00:06:06.120
Think about all these people that have like old images
00:06:12.460
to do photo editing using AI natively in the tool.
00:06:21.020
Not only can you use AI to design the websites,
00:06:36.120
where everybody else used to pay $15,000, $20,000 to build websites,
00:06:39.280
you can do it for a fraction of that and keep the balance.
00:06:41.660
Which brings us to skill number four, AI video editing,
00:06:45.240
with income potential between $100,000 and $200,000 an hour.
00:06:48.060
This one's fascinating for me as a media company
00:06:50.220
because my team used to spend hundreds of hours
00:06:52.940
cutting silence out of videos, fixing audio, cutting footage,
00:07:02.200
The crazy part is video used to be 80% technical skill
00:07:11.060
It's kind of like having a sous chef in a kitchen
00:07:17.000
So I wanna teach you the three skills you have to master
00:07:33.040
It's the skill of removing silence from a video clip
00:07:43.800
for other people playing video games on YouTube.
00:07:49.740
because you can help somebody create an AI avatar.
00:07:54.440
that will generate an AI avatar that looks just like you.
00:08:00.700
that allows anybody to just upload example videos,
00:08:03.240
it will generate a realistic video of you talking.
00:08:06.760
I mean, I have a friend that's using this right now
00:08:08.560
to grow his TikTok and he's never recorded a video.
00:08:18.500
because we pride ourselves on finding real examples
00:08:23.640
And I will tell you, there are terabytes of video
00:08:29.920
we've been able to increase that speed so it can find it.
00:08:45.360
this next skill could absolutely expand your business.
00:08:48.940
Which brings us to skill number five, AI, writing,
00:08:52.120
with an income potential between 100 and 200 an hour.
00:08:55.080
The most valuable business skill isn't writing words,
00:09:04.900
from coaching calls, advisory calls, conversations,
00:09:14.220
that they'll then use in my newsletter and article.
00:09:32.120
and I asked him to teach me all the AI writing skills
00:09:35.240
that people need to master to get paid the big bucks.
00:09:42.060
As I mentioned, take long form content, video, transcripts,
00:09:49.720
because then you can take that as module pieces
00:09:56.920
and make it your own, not have it just right for you.
00:10:02.500
What you wanna do is take all the best performing content
00:10:15.900
But then you can come up with new ideas, new variations,
00:10:30.900
specific examples of where your customer has written
00:10:46.040
so that they can use that AI across all departments
00:10:52.720
but learning AI won't just impact the simple skills.
00:11:11.740
Okay, it is the top podcast by Arnold Schwarzenegger
00:11:14.220
and it's his newsletter and an app and it is massive.
00:11:21.840
He has an agency that manages the whole thing for him from start to finish, using AI systems,
00:11:27.440
creating newsletter content, voice clones, and publishes the whole thing automatically.
00:11:32.600
So here's how you can get paid top dollar to build an AI content creation engine just like them.
00:11:45.340
Is it some other kind of premium content like an app?
00:11:48.260
You got to figure out the whole strategy, but the cool part is you use AI to help you.
00:11:55.880
You kind of stack them together that I just taught you to generate all the different content
00:11:59.980
strategies you're going to need to get paid to produce this thing.
00:12:04.300
You take that one hour podcast and you have AI pull the clips to publish it all over the
00:12:10.540
Your customer becomes this omnipresent person in their industry where everybody sees them
00:12:15.680
all over the place. And they're giving you all the credit and referring you to many other people
00:12:19.260
helping you get paid to do the same thing for them. Which brings us to skill number seven,
00:12:23.620
no code AI automation with income potential between 300 and 400 an hour. If you look at
00:12:29.940
all the waste of time, money, resources that businesses go through, just managing workflow,
00:12:35.780
you would find so many opportunities to help businesses make money. It's why people are
00:12:39.560
paid so well. Recently, we had our automation expert take all of our onboarding that we use
00:12:43.940
martel media for new employees from 15 tasks down to one imagine what that saved us that's why we're
00:12:50.260
willing to invest in the right talent to build these kind of automations it actually brings me
00:12:54.260
back to a quote that this guy naval ravikant talks about who's like one of the top technology
00:12:58.180
investors and then also like life philosophers and he says we don't get paid for hours anymore
00:13:02.820
we get paid for outputs and automation can literally 10x your output to make this super
00:13:08.260
easy for you i'm going to share with you my no code ai automation blueprint to help you understand
00:13:12.660
how to use tools like make.com, N8N, Zapier, Gumloop, and many of these AI workflows to be able to get
00:13:18.940
paid top dollar to implement this work. Number one, map the workflow. So for you to be able to come in
00:13:24.800
and map out all the processes to find the bottleneck that's stopping the business from
00:13:29.620
growing, that is what's valuable. So for example, in a sales process, you've got everything from
00:13:34.360
the sales development rep who qualifies leads to the account exec who enrolls leads to the sales
00:13:38.600
manager who manages a whole sales infrastructure, going to a whiteboard and mapping that workflow
00:13:43.020
on its own is worth a ton of money. Number two, you got to focus on cash. This is where
00:13:47.920
everybody gets it wrong, where they come in and they start automating things because it's easy,
00:13:52.080
but it doesn't save or make them any money. You got to find the low hanging fruit that you can
00:13:57.060
make money for your clients because the more they save or make using your automations, the more
00:14:01.980
they're going to spend with you to do more of it. So for example, helping a business do cold outreach
00:14:07.560
at scale, meaning that there is a AI bot talking, dialing every minute, every day, like a 24 hour
00:14:14.100
salesperson that will generate more income for the business, which is going to get you paid more.
00:14:18.540
Number three is build co-pilots. This is where you look at somebody's work and you ask yourself,
00:14:23.520
how can I build like an AI buddy that sits right next to them or in their workflow and helps them
00:14:29.080
with the work they're doing? So they're only reviewing the final outputs, not having to do
00:14:32.940
lot of manual tasks. All that's cool. But what about using AI for more complex problems than
00:14:38.480
a workflow? Which brings us to skill number eight, AI data analysis with income potential between
00:14:43.400
300 and 400 an hour. I don't know if you knew this, but Amazon runs on data. Every decision,
00:14:49.300
product, tweak, test is data backed. With AI, every business is going to have to start leveraging
00:14:55.560
like big data analysis, or it's probably going to suffer and fail. Just like Edward Demings,
00:15:02.400
without data, you're just another person with an opinion.
00:15:05.140
So here's how you can get paid to do AI data analysis.
00:15:19.900
You can get paid to use AI to create a data warehouse
00:15:23.180
or a data lake so that they can make better decisions
00:15:29.440
Most businesses have no clue that you can even do this
00:15:34.500
hey, all those leads that you just have emails for,
00:15:36.980
I can go to these other systems like Full Story or Sixth Sense
00:15:43.060
with contact numbers and credit scores and location
00:15:46.640
and you can do that using AI and get paid to do it.
00:15:52.320
You get paid to help people understand the information.
00:15:55.740
One of the companies I'm involved in is called Lomi
00:15:59.680
that takes literally plastic and turns it into dirt.
00:16:05.040
is gave AI all the information on customers who bought
00:16:11.760
where they charge people to take their garbage away
00:16:19.980
because AI told them where to find more customers
00:16:27.940
so you can take data and get insights in a click.
00:16:30.840
This is the last and highest paid income skill,
00:16:36.160
with income potential between 400 and 500 an hour.
00:16:43.460
And I used to say, well, AI's not gonna take your job,
00:16:48.880
is if you don't replace yourself using AI agents,
00:16:54.100
You gotta be the person that actually builds them.
00:17:06.220
So what I wanna teach you is how to build AI agents
00:17:20.040
and your job is to map it out with your customers
00:17:32.880
and can get rid of one to two to three full-time people
00:17:38.560
The second step is you've got to develop the model.
00:17:42.560
using existing data that you have with your customer
00:17:48.100
So if you have a process and standard operating procedure,
00:17:51.040
you have examples of phone calls or transcripts from those calls, or even chat logs where you
00:17:55.760
can give it examples of salespeople qualifying and doing it right, you need to develop the model
00:18:00.760
with that training data set. And the third step is to deploy and monitor. If you don't build a
00:18:06.200
system that looks at the output and measures the quality of it and give it a thumbs up or thumbs
00:18:10.760
down, then you're not training the AI to get better and better over time. It's why most systems do
00:18:16.880
have humans involved at first so they can get smarter and smarter and essentially do the work
00:18:21.160
even faster. For example, our sales team has this AI powered sales chat tool that essentially takes
00:18:26.680
all feedback from positive chats where the person bought, negative chats where it didn't get
00:18:31.240
qualified fast enough or the deal didn't happen, and then uses that to feed the algorithm so they
00:18:36.220
can get smarter about recommending new sales reps, what to say, how to say it, when to say it,
00:18:41.000
all automagically. Here's what I've realized is that all this information can feel overwhelming
00:18:45.660
and some of you guys may not feel like you're smart enough
00:18:49.860
It might be interesting, but here's what I know.
00:18:57.420
I think that you should go get paid top dollars
00:19:04.200
There's never been a bigger demand right now in the world
00:19:13.900
you were meant for greatness and you watched this for a reason now if you want to learn the seven
00:19:18.220
things i quit to go from broke to millionaire click here and i'll see you on the other side