Dan Martell - AI is About to Change Business Forever (and nobody even realizes)

00:00:00.000 AI is about to change business forever and nobody realizes it's coming. We're entering a brand new

00:00:05.660 era. Now the good news is there are a bunch of new ways to win that weren't even possible before.

00:00:10.220 So in this video, I'm going to walk you through the five shifts that I see coming over the next

00:00:14.160 few years. And I'll break down both the strategy and the exact tactic that you can use to take

00:00:19.560 advantage of these shifts. I know this because I spend all day looking at cutting edge AI and

00:00:23.780 automation. I'm actually currently launching a new AI company every single month in my AI

00:00:28.980 incubator martell ventures and i'm starting to see trends and patterns that aren't obvious to

00:00:33.300 the average person so let's get into it the first shift i see coming is moving from org charts to

00:00:38.100 leverage charts the old world was having departments plus people and you had structure

00:00:42.820 and hierarchy and people when there were problems they just threw bodies at them the new world is

00:00:47.940 completely different where one person owns a specific outcome of that department let's say

00:00:53.380 finance and then use AI and all the different tools from agents, automations, or robotics

00:00:58.540 to get the results for the team. We got to stop asking who do I hire and instead start asking

00:01:05.180 what can we build to add more leverage? So I'm going to give you two very tactical ways to apply

00:01:11.100 this to your business. The first one is in sales. The days of needing 12 plus people to build a

00:01:16.960 sales team are gone. Now with one closer and then using AI to give that closer leverage,

00:01:23.820 that person can do the job of 10 people. For example, the infinite SDR role, essentially

00:01:28.940 sales development rep can do outbound for that sales rep, can qualify inbound, can take phone

00:01:34.020 calls, can personalize emails, can rearrange the calendar. The whole thing is automated through AI,

00:01:40.040 massive leverage using the calendar. So the sales reps only talking to people that are actually

00:01:44.840 going to buy. The second one is marketing. Think about it. Your job is to get awareness or interest

00:01:49.820 for your business, but the days of hamster wheel marketing and trying to just do a bunch of tasks

00:01:55.160 are gone. Now you can actually use AI to identify what content you should be creating. It can create

00:02:00.420 the outlines for you to create. It can generate the emails, the copy, the campaigns, the whole

00:02:06.620 thing all done for you automagically. The best part, better than you or your team could have ever

00:02:12.880 done. Why? Because it's looked at all the information from the top people in the world

00:02:17.780 to curate it and personalize it just for you to speak to your ideal customer. It is wild. If you

00:02:23.820 want a next level hack in the future, instead of hiring IT people to do like software tech and

00:02:29.240 workflow stuff, you're just going to hire an AI ops person. We have this person in every one of

00:02:34.100 my companies. Their focus is making sure that the team is getting so much time back, getting rid of

00:02:39.400 busy work, not working on jobs, but actually directing, which is my next point, that's where

00:02:43.720 you're going to get massive leverage for that hire. Get away from the people, start looking at

00:02:47.880 the AI process. And on that note, if you want my internal AI company operating system that walks

00:02:54.040 you through exactly how I implement AI in every department, just click the link below and I'll

00:02:58.480 send you a full detailed document. The second shift I see coming is going from doer to director.

00:03:04.660 The reason AI doesn't blow people's minds to the level it should is because they don't know how to

00:03:09.100 use it they don't know how to direct it they don't know how to craft it in the old world you spend

00:03:13.820 only about 10 of your time talking with team about like vision and creative solutions and ideas and

00:03:20.540 kind of like pushing the art form and then 90 of your time sitting there doing the work think

00:03:25.100 about it for my executive assistant she used to spend 90 of her time just processing my inbox and 1.00

00:03:30.700 adding stuff to the calendar and coordinating things with other people and doing massive research

00:03:34.540 projects. Now in this new world, it's flipped. 80, 90% of my team's time is on directing. It's

00:03:41.600 trying to understand what is freaking possible. When you look at the automations, the agents,

00:03:47.360 the connectors, these things are taking care of the last mile of actually executing and booking

00:03:52.960 stuff and coordinating things, not just the creative output. That new world is changing

00:03:58.160 the way you work with your team. I have friends today that have hundreds of people that work for

00:04:02.960 them at a call center. Those jobs are going the way. If you haven't seen figure two, the robot

00:04:08.120 that sits there at the UPS store, sorts through packages, flattens it for the scanning, that's

00:04:12.820 today. Actually, that's six months ago. The future is being a director of what's possible, not doing

00:04:18.260 the actual work. And those companies are going to be massively disrupted. If you want to adapt

00:04:23.000 in this new world to go from like doer to director, you have to look at your whole business through

00:04:28.480 the lens of a director. Think about a movie director. How does he look at the thing he's

00:04:33.200 creating, get the players involved, the resources, the set designs, the actors? He's designing the

00:04:39.360 world that that movie gets played in. Your business is no different. And being a director

00:04:43.900 is how we compete in the new world. The third shift I see coming is going from feature-based

00:04:48.940 moats to database moats. A moat essentially protects you. Think of a castle in the middle

00:04:54.080 of a field it's got a moat around it because it needs to protect itself from the bad guys coming

00:04:58.860 in to try to take the castle just like the water around the castle is your moat the future is data

00:05:03.980 in the old world you would compete on features you would launch something your competitor would

00:05:08.260 have three to six months to copy you and that was the rat race that you got stuck into the future

00:05:13.300 since the ai can actually build the features faster than you could ever think of them

00:05:17.840 is that the proprietary data of how you do your business or what you collect about your customer

00:05:23.480 and using that to inform the AI to learn faster,

00:05:26.980 to create feedback loops, that is the competitive advantage.

00:05:30.580 It's not about what you deliver, the features,

00:05:32.920 it's about how you deliver it so that your customer can trust

00:05:36.260 that you're the innovator in the space.

00:05:38.100 I don't know if you've noticed this,

00:05:39.360 but ChatGPT 5 gets better the more you use it.

00:05:42.860 What it's realized is that if we collect the information,

00:05:46.040 the memory, the preferences of the person who's chatting with it

00:05:49.200 and use that as an injection to the future prompts,

00:05:52.740 the outputs are so freaking good your business needs to do the same thing as customers interact

00:05:59.060 with you you need to collect those preferences you have to save them for example my buddy matt

00:06:03.380 he built a whole company around this it's called precision.co and what you do is you plug in your

00:06:08.040 different data sets your stripe account your marketing your crm your sales data and then it

00:06:12.820 looks at your data plus the benchmarks in your industry makes a list of priorities based on the

00:06:18.640 theory of constraints and then tells you exactly what projects to go execute with your team to

00:06:24.420 unlock the bottlenecks in your business. It's changing everything in regards to intelligent

00:06:28.900 business analysis. So this is exactly how you build a database moat in three steps. The first

00:06:35.160 one is you have to clean up all your data. Essentially garbage in, garbage out. If you

00:06:39.760 don't sit down and start making sure that all your customer data is clean, there's no duplicates,

00:06:44.980 it's accurate, then you can't feed that to the AI. The worst thing is having no data. The second

00:06:50.440 worst thing is having bad data. Next, you have to use AI to analyze your data and make correlations.

00:06:56.140 In one of my companies, I have a process where people submit an intake form to then drive the

00:07:01.360 experience for the customer. So we take all the data they gave us to design a custom onboarding

00:07:07.380 experience based on what they told us, based on who they are, based on all the public data,

00:07:10.760 so that when they come in, they think,

00:07:12.860 oh my gosh, how did they do this so quick?

00:07:15.500 AI.

00:07:16.020 And last but not least,

00:07:17.340 you have to have AI suggest next steps

00:07:19.440 you should take in your business

00:07:20.600 to fix the current bottleneck.

00:07:22.200 The cool part about what I'm sharing with you

00:07:23.620 is you can use AI to analyze your situation

00:07:26.660 to figure out what you need to work on

00:07:28.440 to tell you what are the next steps

00:07:30.160 for you to build a data moat around your business.

00:07:32.640 Real data-driven decisions is how you compete in the world.

00:07:35.600 In a world where information is literally a commodity

00:07:38.440 and never more so than now,

00:07:40.200 the ultimate advantage is data. Shift number four, the autonomous back office. In the old world,

00:07:47.040 you had finance and HR and legal as full-time positions. In the new world, they're AI.

00:07:53.860 They're literally policy-driven agents that take the request, execute the work, close the loop,

00:08:01.520 reply to everybody on your team with no bottlenecks. In the past, when I sent a contract

00:08:05.880 over to my legal department, I had to wait until that person had the time to review it to give me

00:08:09.320 the red lines. Now I have an AI agent that does it for me in real time. If you want to do this for

00:08:14.280 yourself, and we can use finance as an example, it's pretty simple. First, you got to connect all

00:08:18.720 your financial data as much context as you can give the AI so that it knows about your situation.

00:08:23.900 So there's a tool like HelloFrank.ai that's a financial analysis, where you just connect your

00:08:29.000 financial systems and all tools and it will do all this heavy lifting for you. So you don't need to

00:08:33.200 know how to write the system prompts. And then it runs in the background monitoring, auditing,

00:08:37.540 giving you reports in real time and then next you have to let leaders audit for exception so it's

00:08:43.220 not that the ai will do it automagically and nobody checks it is that it'll do 98 of it and

00:08:49.260 then leaders still look at it to troubleshoot it to make sure it didn't hallucinate because ai will

00:08:53.160 do that and then everything else closes itself so here's a quick hack for you to like implement

00:08:58.640 this into your business today you need to use some kind of automation tool like make or zapier

00:09:03.020 or something like that.

00:09:03.960 But essentially, you codify the rules within your business.

00:09:07.820 So if it's HR and recruiting,

00:09:09.800 write down all the rules

00:09:11.180 about what the person needs to look like

00:09:12.920 and how you should hire them and all the processes.

00:09:15.480 And you do that as a system prompt.

00:09:17.660 I actually have a complete training on how you can do that.

00:09:19.720 I'll link it below in the description.

00:09:20.800 That's my ChatGPT masterclass that goes into this

00:09:23.580 and a bunch of other cool things.

00:09:24.860 The way I think about it is this.

00:09:26.760 Exceptions deserve people.

00:09:28.580 Patterns deserve code.

00:09:30.320 Repeatable, scalable systems.

00:09:32.240 The last shift I see coming is going from development advantage to distribution advantage.

00:09:38.200 See, the old world was about building the biggest development teams,

00:09:42.080 the smartest people, coding stuff.

00:09:44.180 Today, it's about distribution.

00:09:46.780 The doing of the business is no longer hard.

00:09:49.540 You're like, oh, I've got 17 years experience in this industry. 0.85

00:09:52.140 Nobody gives a s**t.

00:09:53.180 Well, I know how to code really advanced algorithms. 0.96

00:09:55.960 Nobody gives a s**t.

00:09:56.880 All of these things are now done by 12-year-olds using AI.

00:10:00.680 The other day, I saw an ad by a product called Lovable, where it had a kid in the ad build an

00:10:07.460 app and deploy it and start monetizing it. It took everything, the database, the interface,

00:10:12.880 the whole workflow and logic. I guess I'm an engineer now.

00:10:17.380 Sure. And the cool part is he built it all through voice. He talked it. He didn't type anything. See,

00:10:23.520 AI is the first technology that's coded in English, which makes it available to every human

00:10:28.900 on earth. That is completely different. It's why I built Martel Ventures on the back of my personal

00:10:33.900 brand. See, I've partnered to build AI tools with some of the smartest CEOs in my network

00:10:38.620 and launched them through audiences like YouTube, my email list, my online community,

00:10:43.420 and other partners all around the world. See, these tools are world-class. They're the best

00:10:48.940 of the best. It's what I use inside my companies. But what really moves the valuation of those

00:10:54.220 business is access to distribution people buying eyeballs on those tools not the code this is a

00:11:01.660 three-step example of how i do this myself at martel ventures that you can copy and paste

00:11:07.020 first we need to build distribution into the business model just pick a lane i don't care

00:11:12.220 if it's organic content ads partnerships but you got to grow one own channel you know email sms

00:11:19.420 community every freaking week next we have to attach a brand to a clear problem if you don't

00:11:25.420 identify the ideal customer profile their specific pain and make a massive clear promise essentially

00:11:31.820 like in 72 hours you'll get x result then the person doesn't know how you can help them so you

00:11:37.740 have to make your story about the outcome not the features and the last is you got to pre-sell the

00:11:43.980 tool before you stop and invest a ton of money and time into getting the product live you can

00:11:50.520 actually pre-sell it to the customers that you want to talk to that process that seems hard well

00:11:56.540 how do i get in front of them is the problem you got to solve if you have the product so just flip

00:12:00.900 it start by pre-selling it even if it's not ready so that you can get the revenue to fund the

00:12:06.400 development this is how crowdfunding has worked it's literally a multi-billion dollar market

00:12:10.680 This is how a lot of companies you use today started by going and getting the customer

00:12:15.140 commitments, then delivering on the product.

00:12:17.460 And it actually de-risked the business so that it's a better business model.

00:12:21.040 And it's why I do it every time.

00:12:22.320 Now, if you want to hack, the best way to get distribution is to find somebody, a partner

00:12:27.000 that already has that audience built in.

00:12:29.260 Think about it.

00:12:29.940 They could have spent the last 10 years building their email list, their brand, their audience,

00:12:34.540 their social media, and you come in with a great product or service and you partner with

00:12:38.840 them and give them a piece of that revenue for them to promote it to their audience think of

00:12:43.220 every online creator right now that does brand deals they've built the audience they do a brand

00:12:47.680 deal with a product they promote the product the brand wins the creator wins just do it for

00:12:52.320 yourself if you don't have a brand invest there first but if you have a product go find somebody

00:12:56.700 with a brand and partner with them here's the deal when anyone can build the edge is who can reach

00:13:03.220 if you're skeptical you don't think you're technical you think this is beyond your means

00:13:08.120 I get it. If you're worried about replacing people that you've had on your team for a long

00:13:11.740 time that you really care about, I get that too. See, I don't think it's about removing parts of

00:13:17.360 a job that somebody is doing or removing people. I think it's getting rid of what they don't want

00:13:22.900 to do. When I think about what AI is going to have a hard time disrupting, things like vision,

00:13:28.500 taste, what's good, caring about people. If anything, these tools are going to give us the

00:13:34.840 time to focus on the things that it can't disrupt, the humanity of it that's going to allow your team

00:13:41.080 to feel like artists and creators and get more done and make more money. And unfortunately,

00:13:45.820 if you decide not to do it, somebody will do it to you. So don't sit on this. See, AI won't take

00:13:51.920 your job, but somebody using AI will. As a reminder, if you want my internal copy of how I've

00:13:58.600 implemented AI into every business to get massive results, revenue, productivity, decreased amount

00:14:04.620 of time it takes to deploy results in your business, click the link below. It's the first

00:14:08.980 link in the description and I'll send it over. It's short, concise, and it's going to get you

00:14:12.900 wins right away. Now, if you want to learn how to get ahead of 99% of the people using AI,

00:14:17.640 like I said, it's a masterclass chat GPT. Click the video and I'll see you on the other side.

Dan Martell - November 25, 2025

AI is About to Change Business Forever (and nobody even realizes)

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