Dan Martell - November 25, 2025


AI is About to Change Business Forever (and nobody even realizes)


Episode Stats

Length

14 minutes

Words per Minute

202.05956

Word Count

2,904

Sentence Count

131

Misogynist Sentences

1


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
00:00:00.000 AI is about to change business forever and nobody realizes it's coming. We're entering a brand new
00:00:05.660 era. Now the good news is there are a bunch of new ways to win that weren't even possible before.
00:00:10.220 So in this video, I'm going to walk you through the five shifts that I see coming over the next
00:00:14.160 few years. And I'll break down both the strategy and the exact tactic that you can use to take
00:00:19.560 advantage of these shifts. I know this because I spend all day looking at cutting edge AI and
00:00:23.780 automation. I'm actually currently launching a new AI company every single month in my AI
00:00:28.980 incubator martell ventures and i'm starting to see trends and patterns that aren't obvious to
00:00:33.300 the average person so let's get into it the first shift i see coming is moving from org charts to
00:00:38.100 leverage charts the old world was having departments plus people and you had structure
00:00:42.820 and hierarchy and people when there were problems they just threw bodies at them the new world is
00:00:47.940 completely different where one person owns a specific outcome of that department let's say
00:00:53.380 finance and then use AI and all the different tools from agents, automations, or robotics
00:00:58.540 to get the results for the team. We got to stop asking who do I hire and instead start asking
00:01:05.180 what can we build to add more leverage? So I'm going to give you two very tactical ways to apply
00:01:11.100 this to your business. The first one is in sales. The days of needing 12 plus people to build a
00:01:16.960 sales team are gone. Now with one closer and then using AI to give that closer leverage,
00:01:23.820 that person can do the job of 10 people. For example, the infinite SDR role, essentially
00:01:28.940 sales development rep can do outbound for that sales rep, can qualify inbound, can take phone
00:01:34.020 calls, can personalize emails, can rearrange the calendar. The whole thing is automated through AI,
00:01:40.040 massive leverage using the calendar. So the sales reps only talking to people that are actually
00:01:44.840 going to buy. The second one is marketing. Think about it. Your job is to get awareness or interest
00:01:49.820 for your business, but the days of hamster wheel marketing and trying to just do a bunch of tasks
00:01:55.160 are gone. Now you can actually use AI to identify what content you should be creating. It can create
00:02:00.420 the outlines for you to create. It can generate the emails, the copy, the campaigns, the whole
00:02:06.620 thing all done for you automagically. The best part, better than you or your team could have ever
00:02:12.880 done. Why? Because it's looked at all the information from the top people in the world
00:02:17.780 to curate it and personalize it just for you to speak to your ideal customer. It is wild. If you
00:02:23.820 want a next level hack in the future, instead of hiring IT people to do like software tech and
00:02:29.240 workflow stuff, you're just going to hire an AI ops person. We have this person in every one of
00:02:34.100 my companies. Their focus is making sure that the team is getting so much time back, getting rid of
00:02:39.400 busy work, not working on jobs, but actually directing, which is my next point, that's where
00:02:43.720 you're going to get massive leverage for that hire. Get away from the people, start looking at
00:02:47.880 the AI process. And on that note, if you want my internal AI company operating system that walks
00:02:54.040 you through exactly how I implement AI in every department, just click the link below and I'll
00:02:58.480 send you a full detailed document. The second shift I see coming is going from doer to director.
00:03:04.660 The reason AI doesn't blow people's minds to the level it should is because they don't know how to
00:03:09.100 use it they don't know how to direct it they don't know how to craft it in the old world you spend
00:03:13.820 only about 10 of your time talking with team about like vision and creative solutions and ideas and
00:03:20.540 kind of like pushing the art form and then 90 of your time sitting there doing the work think
00:03:25.100 about it for my executive assistant she used to spend 90 of her time just processing my inbox and
00:03:30.700 adding stuff to the calendar and coordinating things with other people and doing massive research
00:03:34.540 projects. Now in this new world, it's flipped. 80, 90% of my team's time is on directing. It's
00:03:41.600 trying to understand what is freaking possible. When you look at the automations, the agents,
00:03:47.360 the connectors, these things are taking care of the last mile of actually executing and booking
00:03:52.960 stuff and coordinating things, not just the creative output. That new world is changing
00:03:58.160 the way you work with your team. I have friends today that have hundreds of people that work for
00:04:02.960 them at a call center. Those jobs are going the way. If you haven't seen figure two, the robot
00:04:08.120 that sits there at the UPS store, sorts through packages, flattens it for the scanning, that's
00:04:12.820 today. Actually, that's six months ago. The future is being a director of what's possible, not doing
00:04:18.260 the actual work. And those companies are going to be massively disrupted. If you want to adapt
00:04:23.000 in this new world to go from like doer to director, you have to look at your whole business through
00:04:28.480 the lens of a director. Think about a movie director. How does he look at the thing he's
00:04:33.200 creating, get the players involved, the resources, the set designs, the actors? He's designing the
00:04:39.360 world that that movie gets played in. Your business is no different. And being a director
00:04:43.900 is how we compete in the new world. The third shift I see coming is going from feature-based
00:04:48.940 moats to database moats. A moat essentially protects you. Think of a castle in the middle
00:04:54.080 of a field it's got a moat around it because it needs to protect itself from the bad guys coming
00:04:58.860 in to try to take the castle just like the water around the castle is your moat the future is data
00:05:03.980 in the old world you would compete on features you would launch something your competitor would
00:05:08.260 have three to six months to copy you and that was the rat race that you got stuck into the future
00:05:13.300 since the ai can actually build the features faster than you could ever think of them
00:05:17.840 is that the proprietary data of how you do your business or what you collect about your customer
00:05:23.480 and using that to inform the AI to learn faster,
00:05:26.980 to create feedback loops, that is the competitive advantage.
00:05:30.580 It's not about what you deliver, the features,
00:05:32.920 it's about how you deliver it so that your customer can trust
00:05:36.260 that you're the innovator in the space.
00:05:38.100 I don't know if you've noticed this,
00:05:39.360 but ChatGPT 5 gets better the more you use it.
00:05:42.860 What it's realized is that if we collect the information,
00:05:46.040 the memory, the preferences of the person who's chatting with it
00:05:49.200 and use that as an injection to the future prompts,
00:05:52.740 the outputs are so freaking good your business needs to do the same thing as customers interact
00:05:59.060 with you you need to collect those preferences you have to save them for example my buddy matt
00:06:03.380 he built a whole company around this it's called precision.co and what you do is you plug in your
00:06:08.040 different data sets your stripe account your marketing your crm your sales data and then it
00:06:12.820 looks at your data plus the benchmarks in your industry makes a list of priorities based on the
00:06:18.640 theory of constraints and then tells you exactly what projects to go execute with your team to
00:06:24.420 unlock the bottlenecks in your business. It's changing everything in regards to intelligent
00:06:28.900 business analysis. So this is exactly how you build a database moat in three steps. The first
00:06:35.160 one is you have to clean up all your data. Essentially garbage in, garbage out. If you
00:06:39.760 don't sit down and start making sure that all your customer data is clean, there's no duplicates,
00:06:44.980 it's accurate, then you can't feed that to the AI. The worst thing is having no data. The second
00:06:50.440 worst thing is having bad data. Next, you have to use AI to analyze your data and make correlations.
00:06:56.140 In one of my companies, I have a process where people submit an intake form to then drive the
00:07:01.360 experience for the customer. So we take all the data they gave us to design a custom onboarding
00:07:07.380 experience based on what they told us, based on who they are, based on all the public data,
00:07:10.760 so that when they come in, they think,
00:07:12.860 oh my gosh, how did they do this so quick?
00:07:15.500 AI.
00:07:16.020 And last but not least,
00:07:17.340 you have to have AI suggest next steps
00:07:19.440 you should take in your business
00:07:20.600 to fix the current bottleneck.
00:07:22.200 The cool part about what I'm sharing with you
00:07:23.620 is you can use AI to analyze your situation
00:07:26.660 to figure out what you need to work on
00:07:28.440 to tell you what are the next steps
00:07:30.160 for you to build a data moat around your business.
00:07:32.640 Real data-driven decisions is how you compete in the world.
00:07:35.600 In a world where information is literally a commodity
00:07:38.440 and never more so than now,
00:07:40.200 the ultimate advantage is data. Shift number four, the autonomous back office. In the old world,
00:07:47.040 you had finance and HR and legal as full-time positions. In the new world, they're AI.
00:07:53.860 They're literally policy-driven agents that take the request, execute the work, close the loop,
00:08:01.520 reply to everybody on your team with no bottlenecks. In the past, when I sent a contract
00:08:05.880 over to my legal department, I had to wait until that person had the time to review it to give me
00:08:09.320 the red lines. Now I have an AI agent that does it for me in real time. If you want to do this for
00:08:14.280 yourself, and we can use finance as an example, it's pretty simple. First, you got to connect all
00:08:18.720 your financial data as much context as you can give the AI so that it knows about your situation.
00:08:23.900 So there's a tool like HelloFrank.ai that's a financial analysis, where you just connect your
00:08:29.000 financial systems and all tools and it will do all this heavy lifting for you. So you don't need to
00:08:33.200 know how to write the system prompts. And then it runs in the background monitoring, auditing,
00:08:37.540 giving you reports in real time and then next you have to let leaders audit for exception so it's
00:08:43.220 not that the ai will do it automagically and nobody checks it is that it'll do 98 of it and
00:08:49.260 then leaders still look at it to troubleshoot it to make sure it didn't hallucinate because ai will
00:08:53.160 do that and then everything else closes itself so here's a quick hack for you to like implement
00:08:58.640 this into your business today you need to use some kind of automation tool like make or zapier
00:09:03.020 or something like that.
00:09:03.960 But essentially, you codify the rules within your business.
00:09:07.820 So if it's HR and recruiting,
00:09:09.800 write down all the rules
00:09:11.180 about what the person needs to look like
00:09:12.920 and how you should hire them and all the processes.
00:09:15.480 And you do that as a system prompt.
00:09:17.660 I actually have a complete training on how you can do that.
00:09:19.720 I'll link it below in the description.
00:09:20.800 That's my ChatGPT masterclass that goes into this
00:09:23.580 and a bunch of other cool things.
00:09:24.860 The way I think about it is this.
00:09:26.760 Exceptions deserve people.
00:09:28.580 Patterns deserve code.
00:09:30.320 Repeatable, scalable systems.
00:09:32.240 The last shift I see coming is going from development advantage to distribution advantage.
00:09:38.200 See, the old world was about building the biggest development teams,
00:09:42.080 the smartest people, coding stuff.
00:09:44.180 Today, it's about distribution.
00:09:46.780 The doing of the business is no longer hard.
00:09:49.540 You're like, oh, I've got 17 years experience in this industry.
00:09:52.140 Nobody gives a s**t.
00:09:53.180 Well, I know how to code really advanced algorithms.
00:09:55.960 Nobody gives a s**t.
00:09:56.880 All of these things are now done by 12-year-olds using AI.
00:10:00.680 The other day, I saw an ad by a product called Lovable, where it had a kid in the ad build an
00:10:07.460 app and deploy it and start monetizing it. It took everything, the database, the interface,
00:10:12.880 the whole workflow and logic. I guess I'm an engineer now.
00:10:17.380 Sure. And the cool part is he built it all through voice. He talked it. He didn't type anything. See,
00:10:23.520 AI is the first technology that's coded in English, which makes it available to every human
00:10:28.900 on earth. That is completely different. It's why I built Martel Ventures on the back of my personal
00:10:33.900 brand. See, I've partnered to build AI tools with some of the smartest CEOs in my network
00:10:38.620 and launched them through audiences like YouTube, my email list, my online community,
00:10:43.420 and other partners all around the world. See, these tools are world-class. They're the best
00:10:48.940 of the best. It's what I use inside my companies. But what really moves the valuation of those
00:10:54.220 business is access to distribution people buying eyeballs on those tools not the code this is a
00:11:01.660 three-step example of how i do this myself at martel ventures that you can copy and paste
00:11:07.020 first we need to build distribution into the business model just pick a lane i don't care
00:11:12.220 if it's organic content ads partnerships but you got to grow one own channel you know email sms
00:11:19.420 community every freaking week next we have to attach a brand to a clear problem if you don't
00:11:25.420 identify the ideal customer profile their specific pain and make a massive clear promise essentially
00:11:31.820 like in 72 hours you'll get x result then the person doesn't know how you can help them so you
00:11:37.740 have to make your story about the outcome not the features and the last is you got to pre-sell the
00:11:43.980 tool before you stop and invest a ton of money and time into getting the product live you can
00:11:50.520 actually pre-sell it to the customers that you want to talk to that process that seems hard well
00:11:56.540 how do i get in front of them is the problem you got to solve if you have the product so just flip
00:12:00.900 it start by pre-selling it even if it's not ready so that you can get the revenue to fund the
00:12:06.400 development this is how crowdfunding has worked it's literally a multi-billion dollar market
00:12:10.680 This is how a lot of companies you use today started by going and getting the customer
00:12:15.140 commitments, then delivering on the product.
00:12:17.460 And it actually de-risked the business so that it's a better business model.
00:12:21.040 And it's why I do it every time.
00:12:22.320 Now, if you want to hack, the best way to get distribution is to find somebody, a partner
00:12:27.000 that already has that audience built in.
00:12:29.260 Think about it.
00:12:29.940 They could have spent the last 10 years building their email list, their brand, their audience,
00:12:34.540 their social media, and you come in with a great product or service and you partner with
00:12:38.840 them and give them a piece of that revenue for them to promote it to their audience think of
00:12:43.220 every online creator right now that does brand deals they've built the audience they do a brand
00:12:47.680 deal with a product they promote the product the brand wins the creator wins just do it for
00:12:52.320 yourself if you don't have a brand invest there first but if you have a product go find somebody
00:12:56.700 with a brand and partner with them here's the deal when anyone can build the edge is who can reach
00:13:03.220 if you're skeptical you don't think you're technical you think this is beyond your means
00:13:08.120 I get it. If you're worried about replacing people that you've had on your team for a long
00:13:11.740 time that you really care about, I get that too. See, I don't think it's about removing parts of
00:13:17.360 a job that somebody is doing or removing people. I think it's getting rid of what they don't want
00:13:22.900 to do. When I think about what AI is going to have a hard time disrupting, things like vision,
00:13:28.500 taste, what's good, caring about people. If anything, these tools are going to give us the
00:13:34.840 time to focus on the things that it can't disrupt, the humanity of it that's going to allow your team
00:13:41.080 to feel like artists and creators and get more done and make more money. And unfortunately,
00:13:45.820 if you decide not to do it, somebody will do it to you. So don't sit on this. See, AI won't take
00:13:51.920 your job, but somebody using AI will. As a reminder, if you want my internal copy of how I've
00:13:58.600 implemented AI into every business to get massive results, revenue, productivity, decreased amount
00:14:04.620 of time it takes to deploy results in your business, click the link below. It's the first
00:14:08.980 link in the description and I'll send it over. It's short, concise, and it's going to get you
00:14:12.900 wins right away. Now, if you want to learn how to get ahead of 99% of the people using AI,
00:14:17.640 like I said, it's a masterclass chat GPT. Click the video and I'll see you on the other side.