AI is About to Change Business Forever (and nobody even realizes)
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Summary
In this episode, I talk about the 5 shifts I see happening in the next few years and how you can take full advantage of them. AI is about to change business forever, and nobody realizes it. We re entering a brand new era and there are a bunch of new ways to win that weren t even possible before.
Transcript
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AI is about to change business forever and nobody realizes it's coming. We're entering a brand new
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era. Now the good news is there are a bunch of new ways to win that weren't even possible before.
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So in this video, I'm going to walk you through the five shifts that I see coming over the next
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few years. And I'll break down both the strategy and the exact tactic that you can use to take
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advantage of these shifts. I know this because I spend all day looking at cutting edge AI and
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automation. I'm actually currently launching a new AI company every single month in my AI
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incubator martell ventures and i'm starting to see trends and patterns that aren't obvious to
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the average person so let's get into it the first shift i see coming is moving from org charts to
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leverage charts the old world was having departments plus people and you had structure
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and hierarchy and people when there were problems they just threw bodies at them the new world is
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completely different where one person owns a specific outcome of that department let's say
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finance and then use AI and all the different tools from agents, automations, or robotics
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to get the results for the team. We got to stop asking who do I hire and instead start asking
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what can we build to add more leverage? So I'm going to give you two very tactical ways to apply
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this to your business. The first one is in sales. The days of needing 12 plus people to build a
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sales team are gone. Now with one closer and then using AI to give that closer leverage,
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that person can do the job of 10 people. For example, the infinite SDR role, essentially
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sales development rep can do outbound for that sales rep, can qualify inbound, can take phone
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calls, can personalize emails, can rearrange the calendar. The whole thing is automated through AI,
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massive leverage using the calendar. So the sales reps only talking to people that are actually
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going to buy. The second one is marketing. Think about it. Your job is to get awareness or interest
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for your business, but the days of hamster wheel marketing and trying to just do a bunch of tasks
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are gone. Now you can actually use AI to identify what content you should be creating. It can create
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the outlines for you to create. It can generate the emails, the copy, the campaigns, the whole
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thing all done for you automagically. The best part, better than you or your team could have ever
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done. Why? Because it's looked at all the information from the top people in the world
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to curate it and personalize it just for you to speak to your ideal customer. It is wild. If you
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want a next level hack in the future, instead of hiring IT people to do like software tech and
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workflow stuff, you're just going to hire an AI ops person. We have this person in every one of
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my companies. Their focus is making sure that the team is getting so much time back, getting rid of
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busy work, not working on jobs, but actually directing, which is my next point, that's where
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you're going to get massive leverage for that hire. Get away from the people, start looking at
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the AI process. And on that note, if you want my internal AI company operating system that walks
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you through exactly how I implement AI in every department, just click the link below and I'll
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send you a full detailed document. The second shift I see coming is going from doer to director.
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The reason AI doesn't blow people's minds to the level it should is because they don't know how to
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use it they don't know how to direct it they don't know how to craft it in the old world you spend
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only about 10 of your time talking with team about like vision and creative solutions and ideas and
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kind of like pushing the art form and then 90 of your time sitting there doing the work think
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about it for my executive assistant she used to spend 90 of her time just processing my inbox and
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adding stuff to the calendar and coordinating things with other people and doing massive research
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projects. Now in this new world, it's flipped. 80, 90% of my team's time is on directing. It's
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trying to understand what is freaking possible. When you look at the automations, the agents,
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the connectors, these things are taking care of the last mile of actually executing and booking
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stuff and coordinating things, not just the creative output. That new world is changing
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the way you work with your team. I have friends today that have hundreds of people that work for
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them at a call center. Those jobs are going the way. If you haven't seen figure two, the robot
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that sits there at the UPS store, sorts through packages, flattens it for the scanning, that's
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today. Actually, that's six months ago. The future is being a director of what's possible, not doing
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the actual work. And those companies are going to be massively disrupted. If you want to adapt
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in this new world to go from like doer to director, you have to look at your whole business through
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the lens of a director. Think about a movie director. How does he look at the thing he's
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creating, get the players involved, the resources, the set designs, the actors? He's designing the
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world that that movie gets played in. Your business is no different. And being a director
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is how we compete in the new world. The third shift I see coming is going from feature-based
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moats to database moats. A moat essentially protects you. Think of a castle in the middle
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of a field it's got a moat around it because it needs to protect itself from the bad guys coming
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in to try to take the castle just like the water around the castle is your moat the future is data
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in the old world you would compete on features you would launch something your competitor would
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have three to six months to copy you and that was the rat race that you got stuck into the future
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since the ai can actually build the features faster than you could ever think of them
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is that the proprietary data of how you do your business or what you collect about your customer
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and using that to inform the AI to learn faster,
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to create feedback loops, that is the competitive advantage.
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it's about how you deliver it so that your customer can trust
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What it's realized is that if we collect the information,
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the memory, the preferences of the person who's chatting with it
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and use that as an injection to the future prompts,
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the outputs are so freaking good your business needs to do the same thing as customers interact
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with you you need to collect those preferences you have to save them for example my buddy matt
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he built a whole company around this it's called precision.co and what you do is you plug in your
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different data sets your stripe account your marketing your crm your sales data and then it
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looks at your data plus the benchmarks in your industry makes a list of priorities based on the
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theory of constraints and then tells you exactly what projects to go execute with your team to
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unlock the bottlenecks in your business. It's changing everything in regards to intelligent
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business analysis. So this is exactly how you build a database moat in three steps. The first
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one is you have to clean up all your data. Essentially garbage in, garbage out. If you
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don't sit down and start making sure that all your customer data is clean, there's no duplicates,
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it's accurate, then you can't feed that to the AI. The worst thing is having no data. The second
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worst thing is having bad data. Next, you have to use AI to analyze your data and make correlations.
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In one of my companies, I have a process where people submit an intake form to then drive the
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experience for the customer. So we take all the data they gave us to design a custom onboarding
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experience based on what they told us, based on who they are, based on all the public data,
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for you to build a data moat around your business.
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Real data-driven decisions is how you compete in the world.
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In a world where information is literally a commodity
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the ultimate advantage is data. Shift number four, the autonomous back office. In the old world,
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you had finance and HR and legal as full-time positions. In the new world, they're AI.
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They're literally policy-driven agents that take the request, execute the work, close the loop,
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reply to everybody on your team with no bottlenecks. In the past, when I sent a contract
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over to my legal department, I had to wait until that person had the time to review it to give me
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the red lines. Now I have an AI agent that does it for me in real time. If you want to do this for
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yourself, and we can use finance as an example, it's pretty simple. First, you got to connect all
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your financial data as much context as you can give the AI so that it knows about your situation.
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So there's a tool like HelloFrank.ai that's a financial analysis, where you just connect your
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financial systems and all tools and it will do all this heavy lifting for you. So you don't need to
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know how to write the system prompts. And then it runs in the background monitoring, auditing,
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giving you reports in real time and then next you have to let leaders audit for exception so it's
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not that the ai will do it automagically and nobody checks it is that it'll do 98 of it and
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then leaders still look at it to troubleshoot it to make sure it didn't hallucinate because ai will
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do that and then everything else closes itself so here's a quick hack for you to like implement
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this into your business today you need to use some kind of automation tool like make or zapier
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But essentially, you codify the rules within your business.
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and how you should hire them and all the processes.
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I actually have a complete training on how you can do that.
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That's my ChatGPT masterclass that goes into this
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The last shift I see coming is going from development advantage to distribution advantage.
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See, the old world was about building the biggest development teams,
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You're like, oh, I've got 17 years experience in this industry.
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Well, I know how to code really advanced algorithms.
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All of these things are now done by 12-year-olds using AI.
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The other day, I saw an ad by a product called Lovable, where it had a kid in the ad build an
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app and deploy it and start monetizing it. It took everything, the database, the interface,
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the whole workflow and logic. I guess I'm an engineer now.
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Sure. And the cool part is he built it all through voice. He talked it. He didn't type anything. See,
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AI is the first technology that's coded in English, which makes it available to every human
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on earth. That is completely different. It's why I built Martel Ventures on the back of my personal
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brand. See, I've partnered to build AI tools with some of the smartest CEOs in my network
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and launched them through audiences like YouTube, my email list, my online community,
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and other partners all around the world. See, these tools are world-class. They're the best
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of the best. It's what I use inside my companies. But what really moves the valuation of those
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business is access to distribution people buying eyeballs on those tools not the code this is a
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three-step example of how i do this myself at martel ventures that you can copy and paste
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first we need to build distribution into the business model just pick a lane i don't care
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if it's organic content ads partnerships but you got to grow one own channel you know email sms
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community every freaking week next we have to attach a brand to a clear problem if you don't
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identify the ideal customer profile their specific pain and make a massive clear promise essentially
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like in 72 hours you'll get x result then the person doesn't know how you can help them so you
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have to make your story about the outcome not the features and the last is you got to pre-sell the
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tool before you stop and invest a ton of money and time into getting the product live you can
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actually pre-sell it to the customers that you want to talk to that process that seems hard well
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how do i get in front of them is the problem you got to solve if you have the product so just flip
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it start by pre-selling it even if it's not ready so that you can get the revenue to fund the
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development this is how crowdfunding has worked it's literally a multi-billion dollar market
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This is how a lot of companies you use today started by going and getting the customer
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And it actually de-risked the business so that it's a better business model.
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Now, if you want to hack, the best way to get distribution is to find somebody, a partner
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They could have spent the last 10 years building their email list, their brand, their audience,
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their social media, and you come in with a great product or service and you partner with
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them and give them a piece of that revenue for them to promote it to their audience think of
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every online creator right now that does brand deals they've built the audience they do a brand
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deal with a product they promote the product the brand wins the creator wins just do it for
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yourself if you don't have a brand invest there first but if you have a product go find somebody
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with a brand and partner with them here's the deal when anyone can build the edge is who can reach
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if you're skeptical you don't think you're technical you think this is beyond your means
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I get it. If you're worried about replacing people that you've had on your team for a long
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time that you really care about, I get that too. See, I don't think it's about removing parts of
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a job that somebody is doing or removing people. I think it's getting rid of what they don't want
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to do. When I think about what AI is going to have a hard time disrupting, things like vision,
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taste, what's good, caring about people. If anything, these tools are going to give us the
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time to focus on the things that it can't disrupt, the humanity of it that's going to allow your team
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to feel like artists and creators and get more done and make more money. And unfortunately,
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if you decide not to do it, somebody will do it to you. So don't sit on this. See, AI won't take
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your job, but somebody using AI will. As a reminder, if you want my internal copy of how I've
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implemented AI into every business to get massive results, revenue, productivity, decreased amount
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of time it takes to deploy results in your business, click the link below. It's the first
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link in the description and I'll send it over. It's short, concise, and it's going to get you
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wins right away. Now, if you want to learn how to get ahead of 99% of the people using AI,
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like I said, it's a masterclass chat GPT. Click the video and I'll see you on the other side.