Dan Martell - March 01, 2021


Authority Branding Secrets (3 Easy Steps to Building Authority Brands)


Episode Stats

Length

10 minutes

Words per Minute

185.4521

Word Count

1,930

Sentence Count

103

Hate Speech Sentences

1


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 Hey there, I'm Dan Martell,
00:00:01.140 serial entrepreneur, investor, and creator of SaaS Academy.
00:00:03.560 In this episode, I'm gonna share with you
00:00:04.960 how to create a authority brand, okay?
00:00:08.440 I'm wearing this fat, fancy, dancy shirt
00:00:11.180 because I wanna teach you how to build authority.
00:00:13.780 No, I'm kidding.
00:00:14.220 I'm gonna give you the real stuff
00:00:15.300 you haven't heard from anybody else
00:00:17.040 and be sure to stay at the end
00:00:17.860 because one of the things around building authority
00:00:19.740 is knowledge, experience,
00:00:21.220 and having the right strategies to serve your market.
00:00:24.340 So to do that, you need to read books.
00:00:25.840 I'm gonna give you my top book recommendation.
00:00:29.420 Recommendation.
00:00:29.780 If you've never read a book before
00:00:31.200 and you're saying, what are my favorite books
00:00:32.540 for different categories of things in your life?
00:00:34.860 I'm gonna give you access to those at the end.
00:00:37.260 Let's get into it.
00:00:50.740 So here's the crazy part, okay?
00:00:52.640 I'm gonna tell you a quick story,
00:00:53.680 but when I started my personal brand about five years ago,
00:00:57.460 So yeah, sure, I had ambitions for what was possible.
00:01:00.960 I had vision of creating content and helping people
00:01:05.560 and impacting the world
00:01:06.700 and creating a coaching practice for me.
00:01:10.440 I really love it.
00:01:11.120 I've always been an operator, a business builder,
00:01:13.460 a creator of companies, you know?
00:01:15.020 And that's why all of my content
00:01:16.740 and the strategies come from real world experience
00:01:19.060 of actually building and scaling companies,
00:01:21.780 venture-backed companies, bootstrap companies,
00:01:23.760 investing in over 40 companies.
00:01:25.280 but I also had aspirations to have an impact
00:01:28.380 and to make my life turn into something
00:01:31.200 that had meaning to serve other people
00:01:33.200 by teaching everything I know.
00:01:34.800 And I've been inspired by some of my friends,
00:01:36.920 guys like Gary Vee, Lewis Howes, Russell Brunson,
00:01:39.980 Ryan Dice, literally people in this space
00:01:42.860 that have created in their category of the world,
00:01:46.540 they're the top influencer,
00:01:48.180 the top authority brand in the market.
00:01:50.640 And talking to them and learning how they did it
00:01:53.700 and applying it to my life to now, today,
00:01:56.160 not only having the largest YouTube channel out there
00:01:59.020 for B2B SaaS, the niche I focus on,
00:02:01.160 not only having over a million people
00:02:02.740 across all my social media profiles follow me,
00:02:05.380 but just a few weeks ago,
00:02:07.060 I got named one of the top SaaS business coaches
00:02:10.060 in the world.
00:02:11.160 That happens when you focus on the market,
00:02:14.860 you focus on creating value,
00:02:16.920 you're relentless, you're consistent, and you show up.
00:02:19.480 I've published a video on my YouTube channel every Monday
00:02:23.480 for five years straight, and I have never, ever, ever,
00:02:26.600 not one week missed a Monday.
00:02:29.080 Now, those are all kind of like table stakes.
00:02:31.920 What I'm gonna share with you specifically
00:02:33.600 are three key easy steps that you can implement
00:02:36.940 to become an authority brand in your market.
00:02:39.240 Number one, education-based marketing.
00:02:42.100 So here's the big idea, is your market,
00:02:46.160 the people, if you're doing this for your business
00:02:47.920 or you're doing it to improve your coaching
00:02:49.680 or improving your authority because you wanna serve,
00:02:52.720 at the end of the day,
00:02:54.120 people don't care what you have to say.
00:02:56.680 They care about solving their problem.
00:02:59.160 So a lot of folks make the mistake
00:03:00.800 of trying to be like just an influencer
00:03:02.960 by sharing their beliefs on stuff.
00:03:05.800 But that is interesting.
00:03:08.000 It's entertainment, but it's not valuable to have impact,
00:03:12.260 to build authority and a brand.
00:03:13.980 What you need to do is work your way backwards
00:03:15.900 from your perfect target market.
00:03:18.700 Think about this.
00:03:19.520 Like when I first started off, I did it for my boys.
00:03:22.020 That was like, who, what kind of content did I wanna share?
00:03:25.040 I wanted to do for my kids
00:03:26.140 in case something happened to me.
00:03:27.420 I wanted to make sure that I got it out
00:03:29.420 in a place that people could consume.
00:03:30.920 And it turned out a lot of other people appreciate it.
00:03:33.180 That was interesting, but it wasn't until I realized
00:03:36.380 I wanted to serve the 17 year old version of me.
00:03:39.320 I wanted to serve the 17 year old kid
00:03:42.240 that's living at his parents' house,
00:03:43.980 working on his software dream,
00:03:45.740 and he just needs inspiration, motivation,
00:03:48.400 and strategies to build his business, okay?
00:03:51.220 And once I started doing that
00:03:52.860 and I changed all of my content working backwards
00:03:55.540 from all of the problems and challenges
00:03:58.160 and top questions that they would have,
00:04:00.140 that's when things shifted and exploded.
00:04:02.320 Now, the way I do it today,
00:04:03.640 I'm gonna make it really easy on you,
00:04:04.980 is find 20 of those perfect, ideal people
00:04:08.980 you wanna speak to, that you wanna create content for,
00:04:11.620 that you wanna write for,
00:04:12.660 that you wanna solve their problems.
00:04:13.620 Find 20 of them.
00:04:14.540 Maybe they're your customers today.
00:04:16.040 Maybe they're people and friends of yours.
00:04:18.040 Ask them the questions.
00:04:19.100 What are the top five problems you have
00:04:20.680 when it comes to X, okay?
00:04:22.120 If you don't know how to format this,
00:04:23.520 read the book by Ryan Levesque, Ask.
00:04:27.280 It's an amazing book.
00:04:28.540 Ryan's a good friend of mine and a coaching client.
00:04:30.540 The book, Ask, will tell you how to formulate the question,
00:04:33.480 but asking the question, getting their response
00:04:36.400 is how I create my hit list of content.
00:04:39.680 This specific episode was inspired by my clients,
00:04:44.600 my best clients asking me this question
00:04:46.780 and me saying, hey, I'll answer for you today,
00:04:48.920 but I'm also gonna create some content around it
00:04:51.280 because I wanna attract other people just like you.
00:04:53.940 So knowing who the perfect people are
00:04:56.260 that you wanna serve,
00:04:57.360 the people that are ambitious, motivated, driven, right?
00:05:00.740 You don't want a bunch of people to show up
00:05:02.100 that are lazy and looking for get rich quick
00:05:04.460 and all this other crazy stuff.
00:05:05.480 And that's the problem.
00:05:06.220 A lot of people that have those large audiences
00:05:07.720 and they're full of those people,
00:05:09.860 they get so annoyed by the questions that show up
00:05:12.300 on their comments and their DMs, et cetera,
00:05:13.940 because they attracted inadvertently trying
00:05:16.340 to build an audience the wrong people.
00:05:18.240 So for me, it's work backwards, ask the top questions,
00:05:22.100 find out what their biggest challenges are
00:05:24.300 that you can serve, that you can answer,
00:05:26.300 and then create content education-based marketing
00:05:30.340 to help them out.
00:05:31.920 That's step one.
00:05:33.260 Number two, elite edification, okay?
00:05:36.200 I got this term from my buddy, Travis Houston.
00:05:38.080 Don't know where he got it,
00:05:38.880 but he said that to me once.
00:05:40.160 We were on a call reviewing some marketing funnels
00:05:42.100 and he says, you need more elite edification.
00:05:45.060 I was like, what are you talking about?
00:05:46.200 He's like, you need people that are known by your market
00:05:49.580 to say nice things about you.
00:05:51.160 And he goes, Dan, let's be honest.
00:05:52.740 You do know these people.
00:05:54.140 You probably have never asked them for that.
00:05:57.120 And I realized that that was a huge opportunity even for me,
00:06:00.100 even though I have been friends
00:06:01.820 with all these crazy influencers
00:06:03.200 and these incredible business stars,
00:06:06.160 people on Shark Tank
00:06:07.080 and folks that are running publicly traded companies.
00:06:10.920 I never really asked them for anything.
00:06:13.680 I just wanted to focus on my content
00:06:15.320 and let that change.
00:06:16.680 But what shifted for me was starting a new show
00:06:19.320 called the Escape Velocity Show
00:06:20.920 that allowed me to invite those friends of mine,
00:06:23.960 literally the titans of our industry in the software world
00:06:27.100 to not only come on, but to answer questions
00:06:30.260 and to have them involved in my programs and coaching
00:06:33.240 and share their strategies with my clients.
00:06:36.120 And that edification, that elite edification
00:06:38.360 allows those people's trust to shine on you
00:06:42.280 to give you more credibility.
00:06:44.400 at the end of the day, the messenger matters.
00:06:47.460 It doesn't matter what I have to say.
00:06:48.720 If I can't show you that I'm credible,
00:06:51.420 that I've done the things that I'm sharing about,
00:06:53.260 that I've done the effort, that I've hired the coaches,
00:06:55.460 that I've read the books, and I have,
00:06:57.440 then you don't care what I have to say.
00:07:00.160 So elite edification, having people
00:07:02.320 that are notable in your market say nice things about you.
00:07:05.820 That's why books have blurbs on the jacket
00:07:08.260 so that you see other people you might recognize
00:07:10.120 saying nice things about the author of the book.
00:07:11.840 It gives you more confidence and trust
00:07:14.700 in the potential content.
00:07:16.180 That is incredibly powerful
00:07:17.800 if you wanna build an authority brand.
00:07:19.540 Number three, powerful platform.
00:07:21.960 So a lot of authority brands, people that are authorities
00:07:25.580 don't realize that one of the biggest points of leverage
00:07:28.380 that you could have is creating a platform,
00:07:31.520 creating a space where you can invite other people
00:07:34.820 to collaborate with you.
00:07:36.300 So typically this shows up in the form of podcasts.
00:07:39.680 That's an easy one.
00:07:40.520 lot of people that launched that. There's events, which is my favorite. I'm a very big fan of in
00:07:46.040 person collaboration. I'm an extreme extrovert. I want to connect in person, you know, even though
00:07:51.160 we live in this crazy world right now and it's not socially responsible today. Prior to that,
00:07:55.920 I used to run big events and invite people to share my stage and the podcast. You might have
00:08:01.700 a magazine, you might have a blog, but your opportunity to create a powerful platform to
00:08:07.380 collaborate and bring these titans bring these experts into your world will just make your
00:08:14.740 authority your position your brand even more powerful literally look at you know what lewis
00:08:20.860 has done with the school of greatness or gary has done with the ask gary show or or other plot
00:08:25.660 literally if you look at the thought leaders in the space even the top tiktokers okay i study
00:08:31.300 everybody they're creating their own podcast and they're bringing in um what's his name uh josh
00:08:36.700 Richards or Bryce Hall. Bryce Hall's got a new podcast called Capital Factory, Capital University,
00:08:41.920 Capital University. And he's inviting all the top business folks like Mark Cuban and man,
00:08:48.100 who did he have on the other day? Weinstein, David Weinstein, who is, I mean, he's one of my idols
00:08:54.280 in the private equity world. He created Carlisle Group. This is a 21 year old kid that's got the
00:09:01.160 titan of the industry coming on and giving him life and business advice. That's what I'm talking
00:09:06.000 about, creating these powerful platforms will allow you to create an authority brand. So let's
00:09:10.960 review. Number one, education-based marketing. Solve the top problems your market has. Number two,
00:09:16.260 elite edification. Ask favors to have those people that you know say nice things about you and share
00:09:21.320 that message on your social media. And number three, build a powerful platform. Now, before I
00:09:27.040 go, I want to give you a bonus, okay? And it's called shining your light. I truly believe in
00:09:33.020 this world that every human is uniquely qualified to be the fullest expression of themselves.
00:09:39.260 They themselves, you have a fingerprint of who you are, your likes, dislikes, characteristics,
00:09:46.740 behaviors. And the more you accept that and shine that to the world, your insecurities and all,
00:09:54.000 just be a hundred percent you. The more you do that, trust me, you will build relationships.
00:10:01.320 You will build trust.
00:10:02.880 You will build authority.
00:10:04.700 But I'm gonna encourage you to shine your light.
00:10:06.880 If this episode has supported you in any way possible,
00:10:09.860 be sure to subscribe, like, and leave a comment below.
00:10:14.180 I'm really grateful that you're here.
00:10:15.760 And as for usual, I wanna challenge you
00:10:17.260 to live a bigger life and a bigger business,
00:10:18.940 and I'll see you next Monday.
00:10:21.600 I love my team.
00:10:23.560 They're awesome.