Dan Martell - Be Careful With What You Add To Your Business

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00:00:00.000 Every new thing you add to your business

00:00:01.760 starts with negative value,

00:00:03.620 meaning that the complexity you just added to the business

00:00:06.740 has negative value the moment you put it in.

00:00:09.300 Little things like signage, business cards.

00:00:11.960 Why?

00:00:12.320 Because as soon as you decide to do it,

00:00:13.980 you've added something that has to be managed

00:00:16.000 and maintained in the future.

00:00:17.080 That has negative value.

00:00:18.640 As an operator of the business,

00:00:19.840 I now have another standard operating procedure

00:00:22.120 that I need to monitor.

00:00:23.200 Another thing I gotta train people on.

00:00:25.060 Another thing I've gotta do quality assurance around.

00:00:27.540 Somebody in a room says,

00:00:28.500 hey, I think we should try this.

00:00:29.620 It's like, whoa, whoa, your thing has to be so valuable

00:00:32.020 that it overcomes the initial complexity negative value

00:00:35.480 of just adding it to the system.

Dan Martell - June 29, 2024