Dan Martell - Discover Your Business Personality

00:00:00.440 It's not that people aren't what they seem,

00:00:02.040 it's that people don't know who they are.

00:00:04.120 Hmm, hmm, hmm, hmm.

00:00:06.000 So, understanding who you are,

00:00:08.440 and understanding where you play on the team,

00:00:10.880 and allowing you to get out of your own way,

00:00:13.240 that is entrepreneurship.

00:00:23.160 The three business personalities.

00:00:25.240 Today, I wanna share with you guys

00:00:27.040 the three core areas of your business

00:00:29.920 that you have multiple personality disorder in.

00:00:33.600 Now, if you've ever felt that running a business is hard,

00:00:35.920 and maybe you've, have you ever felt you're an imposter?

00:00:39.260 Have you ever felt like, why does this need,

00:00:42.300 why is, other people that I know

00:00:44.440 are doing so much better than I,

00:00:45.760 and I'm the one feeling like I can't figure it out, right?

00:00:49.600 Here's what I wanna share with you,

00:00:50.680 because if you get the three personalities

00:00:52.840 and understand which one you are,

00:00:54.440 and really dial into that, business changes everything.

00:00:58.920 You get to discover who you are at your core

00:01:01.360 and lean into that and create magic, all right?

00:01:04.760 And understand, and some of you guys are gonna hear this

00:01:06.820 and go like, I don't agree with that, Dan.

00:01:08.860 I don't know if that's who I am.

00:01:11.840 And I hear ya, I have a lot of friends

00:01:13.700 that get into that position, but if you really lean into it,

00:01:16.440 if you understand, if you honor it,

00:01:18.900 your business approach, life will completely change.

00:01:22.540 You know, I remember about 10 years ago,

00:01:24.680 I was working with an entrepreneur.

00:01:25.540 I kind of gone through three different beliefs in life.

00:01:27.920 Originally I believed that everybody should be an entrepreneur.

00:01:30.620 Then I believed that not everybody should be an entrepreneur.

00:01:33.460 And now what I've realized is there's three personalities

00:01:35.620 I'm gonna share with you that you need to dial into

00:01:38.340 and you could be part of a business, all right?

00:01:40.960 I'm gonna go back to the early days

00:01:42.340 when I thought everybody could be an entrepreneur.

00:01:43.640 I had a friend named Julie and she started a company

00:01:47.000 and she went all in.

00:01:48.340 She called me up one day and she's like,

00:01:49.740 hey, I need some advice.

00:01:50.680 We sat down and we looked at her plan.

00:01:53.380 And I was excited.

00:01:54.420 I'm like, if you're an entrepreneur

00:01:55.980 and we get to connect at some point in the world,

00:01:58.380 I am the biggest fan of entrepreneurs.

00:02:02.160 So when I had the opportunity to sit down with Julie

00:02:04.620 and really hear her vision for her company,

00:02:07.100 I was probably super overly excited, like a cheerleader.

00:02:12.600 And I think that might have given her

00:02:15.240 some level of false confidence,

00:02:17.200 which to me is not a bad thing,

00:02:18.800 but it really ended up causing some challenges.

00:02:21.840 So here's what happened.

00:02:23.440 She went all in.

00:02:24.500 She got all the gear, got all the business cards,

00:02:27.240 got all the letterheads, really built the business.

00:02:30.800 And nine months later, I find out

00:02:33.040 that the business completely failed.

00:02:34.600 Why?

00:02:35.440 She didn't focus on the right area of the businesses.

00:02:37.620 And 10 years later, I finally realized

00:02:40.140 that it's because she didn't understand

00:02:41.620 what personality she was in her business.

00:02:43.560 She didn't have people to support her, okay?

00:02:45.980 So the first personality you need to understand,

00:02:47.960 and this comes from a lot of different people.

00:02:49.820 The E-Myth by Michael Gerber talks about the technician.

00:02:52.620 I like to call it the artist.

00:02:54.200 The artist is the person who loves the craft.

00:02:57.700 They're the person that creates the business

00:02:59.440 because maybe they worked at a company

00:03:01.000 and didn't feel like their boss was doing it right

00:03:03.540 and they wanted to create a different way of approaching it.

00:03:05.480 It's the artistic skill that kind of transforms itself

00:03:09.740 into a business, right?

00:03:11.360 The entrepreneurial seizure of a technician

00:03:13.860 that decides to start their own company.

00:03:15.680 And that's great, but without the other two personalities

00:03:19.620 part of your business, it becomes really challenging, right?

00:03:22.320 You can show up one day and be creating the most epic things

00:03:26.360 but there's no sales because you're not out there

00:03:28.200 talking to the customers.

00:03:29.520 You might have the most incredible service or products

00:03:33.440 but you don't have any way to measure your progress

00:03:36.840 because you don't understand how to properly manage your time

00:03:40.080 or the receivables or really the business in general.

00:03:42.700 So the first one is the artist and if you're dialed into that

00:03:45.740 then hold off, at the end I'm gonna share with you guys

00:03:47.780 how to kind of fix the situation but artist is number one.

00:03:51.620 Number two is the manager.

00:03:53.720 The manager is somebody who makes sure

00:03:55.960 that the trains run on time.

00:03:57.920 They're the person that cares about the spreadsheet.

00:03:59.800 If you think about Steve Jobs at Apple,

00:04:02.240 his manager was really Tim Cook,

00:04:04.060 who's now the current CEO.

00:04:05.560 His background was operations.

00:04:07.300 It's somebody that nerds out on spreadsheets,

00:04:10.740 cares about schedules, they care about the timing,

00:04:13.780 they understand how to interact with people.

00:04:16.680 A lot of entrepreneurs are really horrible with people.

00:04:20.080 I mean, it's, you know, I don't know if you've ever

00:04:22.440 experienced this, but this frustration of like,

00:04:24.260 why don't people understand my vision for the company?

00:04:26.380 Why do I have to continue to remind them

00:04:28.120 what needs to get done?

00:04:29.360 That is a personality defect, all right?

00:04:33.520 But the manager knows how to interact

00:04:35.460 and lead those people.

00:04:36.460 The third type of business personality

00:04:39.140 is the entrepreneur.

00:04:40.540 They're the risk taker.

00:04:41.540 They're the person that will jump off the cliff

00:04:43.780 and build the plane as they're falling down, okay?

00:04:47.580 Now, many of the people watching this video,

00:04:50.160 they wanna self-identify as the entrepreneur.

00:04:51.840 Totally cool, I get that.

00:04:53.380 But the truth is is that you might be an artist

00:04:55.980 or you're maybe more indexed to the manager.

00:04:57.960 If you're the person that likes to sit there

00:04:59.240 and file paperwork, you might wanna go look in the mirror

00:05:02.480 and think like, am I really the risk taker?

00:05:04.980 Risk takers are truly the people 0.98

00:05:06.780 that are willing to roll the dice.

00:05:08.400 They're all in, they'll create, they're creators, okay?

00:05:13.300 Here's the beauty, is if you look at like a basketball team,

00:05:16.680 You got guys like Stephen Curry, okay?

00:05:19.140 Stephen Curry, I believe, now I'm not a basketball guy,

00:05:21.960 he makes 20 million a year, okay?

00:05:24.820 Then you have the manager of the team, right?

00:05:28.120 The Golden State Warriors at today's point.

00:05:29.720 That's where Stephen Curry plays.

00:05:31.960 He makes five million a year.

00:05:33.760 Then you have the owner of the team, the entrepreneur.

00:05:37.740 The current franchise value is around $500 million.

00:05:42.540 Why?

00:05:43.380 Risk taker, manager, artist, okay?

00:05:46.680 That's what you need to understand.

00:05:48.440 Now, it doesn't mean that you can't create

00:05:50.560 an incredible company.

00:05:51.560 It just means you need to self-identify

00:05:53.360 on which one of those you are and then bring people

00:05:56.560 into your team that'll support you on this.

00:05:59.360 This is incredibly important and I know some of you guys

00:06:02.060 are like, but I wanna be an entrepreneur

00:06:04.200 or I am an artist, here's the deal.

00:06:05.900 If you're, here's how you know it really,

00:06:07.540 the artist and entrepreneur, if I came to you one day

00:06:10.300 and said, you're gonna sell your business tomorrow,

00:06:13.180 how are you gonna feel?

00:06:14.300 The entrepreneur, giddy up, let's do it,

00:06:15.980 build another one.

00:06:16.820 The artist, that's their baby.

00:06:19.360 They would never sell their baby.

00:06:20.820 They would be gutted, it would crush them.

00:06:23.820 So if you're resonating with that,

00:06:25.260 you need to understand.

00:06:26.260 The manager, they're like, do I still have a job?

00:06:28.700 That's, I mean, that's really all they care about.

00:06:30.520 They wanna make sure that things are gonna work out.

00:06:32.460 So those are the three business personalities

00:06:34.700 that you need to understand, self-identify,

00:06:36.740 and really make happen in your business.

00:06:38.900 The artist, the manager, the entrepreneur,

00:06:41.040 as per usual, I wanna challenge you to live a bigger life

00:06:43.940 and a bigger business, and I'll see you next Monday.

00:06:45.980 If you like this video, be sure to subscribe to my channel.

00:06:49.580 I'd also encourage you to subscribe to my newsletter

00:06:52.420 where I share exclusive invites and other training videos.

00:06:55.720 As well as if you're ready to get going,

00:06:57.260 click on those videos and get queued up for you.

00:06:58.920 I will see you next week.

Dan Martell - January 16, 2017

Discover Your Business Personality

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