Dan Martell - Don't hire dumb people

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00:00:00.000 You know if you do a test and they're dumb.

00:00:02.240 We do cognitive assessments for everybody we hire,

00:00:04.800 so we know statistically backed by science

00:00:07.800 that their brain doesn't work like everybody else.

00:00:09.900 Now that I say that out loud,

00:00:10.940 it's kind of funny that most companies don't do this.

00:00:13.000 You're gonna go get married,

00:00:14.240 but you didn't even go on a date.

00:00:15.660 You wouldn't do that in your real life,

00:00:17.000 but you do it with your team all the time.

00:00:18.540 You're allowed to do a test project,

00:00:20.600 pay them for it before you hire them

00:00:22.520 to see how they perform

00:00:24.160 before you ever bring them on your team.

Dan Martell - August 22, 2025