Dan Martell - Don’t Build Businesses. Build People

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00:00:00.000 it's fascinating to watch CEOs spend more time trying to get new customers and develop their

00:00:05.480 markets instead of developing their teams and investing in their people. I have entrepreneurs

00:00:09.640 that I coach and they say to me, they're like, I'm frustrated with my team. And I said, let's make a

00:00:13.100 list of all your frustrations. Then I asked them a simple question. Show me in your calendar where

00:00:17.700 you've actually taught them your philosophy behind these frustrations. They're like, well, I mean,

00:00:22.900 I hired them. They should know better. I do leadership training every Monday. I facilitate

00:00:26.340 it for my media company. I love it. I love going in there. I make a list. I've got the next six

00:00:30.660 weeks dialed out. We record it. And then as part of the SOPs for onboarding, every time I teach

00:00:35.500 something new around our philosophies of being on our team, I know the next person that joins a team,

00:00:40.860 I don't have to train them. They get to watch the onboarding videos and go through that. We build

00:00:44.680 the people and the people build the business.

Dan Martell - February 12, 2024