00:00:00.000One of my mentors said to me, Tim Sanders, he goes, don't read for you, read for your customer.
00:00:04.720You know how crazy an idea that is, but so simple?
00:00:07.100Imagine you help small chiropractic stores do their marketing, and you could show up as the best marketing agency person.
00:00:12.960What if you read the top three books that they should have read, and you show up with that knowledge?
00:00:17.260Do you know how crazy unique and value-added you become overnight for spending 10 hours of your time reading the top three books in their category?