Dan Martell - Ed Sheeran Is A Marketing Genius🔥 @PhilMJonesUK

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00:00:00.000 The greatest marketing minds to me are people like Ed Sheeran, the musician.

00:00:04.060 Two things he's done remarkably well.

00:00:05.880 One is data collection.

00:00:07.140 I was at a pub in Birmingham, I don't know, 15 years ago.

00:00:10.660 The dude was singing when he was nobody.

00:00:12.240 The lights went out in the pub.

00:00:13.500 He pulled a table into the middle of the event,

00:00:15.900 still played his guitar, and still collected data from everybody in the room

00:00:18.800 when he was nobody.

00:00:19.760 Then went on and probably did another three, four shows on the same night.

00:00:22.340 Not only that, though, is look what he's done from collabs.

00:00:25.160 He has no right to be respected by the rap world, but he is.

00:00:27.920 has no right to be in any of those marketplaces but he's done it through collabs by saying 2 plus

00:00:32.320 2 can equal 5. This is crazy.

Dan Martell - April 09, 2023