Dan Martell - Every 20 Year Old Needs to Watch This

00:00:00.320 You wouldn't believe what I would do

00:00:01.960 if I was starting over today.

00:00:03.720 It's the opposite of what I did.

00:00:05.320 You know, when I was 17, I ended up in rehab,

00:00:07.720 got in a lot of trouble,

00:00:08.640 but it was there that I learned how to code.

00:00:10.640 And I got into software and building internet apps

00:00:13.440 and building my own companies, but it took a long time.

00:00:16.680 Most people don't know this,

00:00:17.520 but seven years of trying and building

00:00:21.000 and failing and starting,

00:00:22.720 all till I finally hired a coach, this guy named Bob.

00:00:25.560 And he was the guy that showed me,

00:00:27.600 oh, there's a way to run a business.

00:00:29.520 There's a way to actually think strategically

00:00:31.560 and plan your days and your weeks

00:00:33.500 to build success in your business.

00:00:35.720 And it was funny because last week I was hiking

00:00:37.780 with this kid named Josh that got dropped off

00:00:40.240 on our hike we do every Tuesday morning by his dad.

00:00:43.140 And we were walking on this hike,

00:00:45.140 you know, he was asking me, you know, what would you do?

00:00:47.520 If you were starting over, if you were me,

00:00:49.380 how would you approach your life?

00:00:51.520 And I'm like, well, I wouldn't do what I did

00:00:53.680 because that took seven years longer than it should.

00:00:56.280 But let me unpack the three things

00:00:58.300 that I think could have the most meaning

00:01:00.460 for you in your life.

00:01:01.320 And this is what I told them.

00:01:05.200 Number one is you have to develop a high value skill.

00:01:09.560 You know, there's a lot of internet gurus out there

00:01:11.480 selling you this concept,

00:01:12.720 like you need a high paying skill,

00:01:13.940 you need a high value skill.

00:01:15.020 Like I'm gonna break it down.

00:01:16.340 I'm gonna make it really simple for you.

00:01:17.920 If you wanna become a millionaire,

00:01:19.800 that means that you need to create $10 million worth

00:01:23.400 of value for somebody else.

00:01:24.840 That's the equation.

00:01:26.060 Most people that have money,

00:01:27.420 it's because they figured out some way

00:01:29.480 to be valuable to somebody else

00:01:31.380 and they compensated them for it.

00:01:33.620 Nobody's gonna give you a million dollars

00:01:35.100 if you only produce half a million dollars worth of value.

00:01:37.380 So things like me, I got lucky.

00:01:39.480 This was not by design, I didn't plan this.

00:01:41.420 I just learned how to write software.

00:01:43.500 Software ended up being the high value skill

00:01:46.620 that other people wanted.

00:01:48.440 My first kind of job that I ever had really an intern

00:01:51.900 was this guy named Chris and he found me

00:01:54.060 by putting his business card inside of programming books

00:01:57.680 at the bookstore, super smart idea.

00:02:00.180 So I reach out to Chris and I'm like,

00:02:01.560 hey man, I bought this book on Pearl Programming

00:02:04.020 and you have this card and it says,

00:02:05.180 if you're reading this, call me.

00:02:06.780 And he's like, awesome, you know, let's meet up for coffee.

00:02:09.200 And he's the one that brought me into his startup

00:02:11.900 and taught me kind of how to think about ideas

00:02:14.680 and how to innovate and he even raised money

00:02:16.980 and he walked me through that whole process.

00:02:19.000 The high value skill I had was software programming

00:02:22.140 and I became obsessed and I developed it.

00:02:24.600 But for you, it might be marketing, right?

00:02:27.380 Helping people get customers is incredibly valuable.

00:02:30.660 If you ask any business owner,

00:02:32.140 what's the one thing you really need more of?

00:02:34.160 They're gonna say, I need more customers.

00:02:36.020 Marketing, incredibly valuable.

00:02:37.620 Become world-class at this, read all the top books,

00:02:40.440 go to the seminars, find the mentors,

00:02:42.740 maybe do an internship at an agency, right?

00:02:45.260 Sales, the ability to take any person

00:02:48.260 from a consideration of wanting to buy a product

00:02:51.540 or service to getting them to hand over money,

00:02:55.060 that is an invaluable skill.

00:02:56.580 So a lot of people are teaching this,

00:02:57.820 they're teaching copywriting.

00:02:59.940 It really doesn't matter what you decide to go into,

00:03:03.340 just make sure there's demand for it.

00:03:05.080 Make sure that somebody values that skill

00:03:07.720 and would pay you to actually help them

00:03:10.100 implement that in their business.

00:03:11.420 Because again, it doesn't matter what you do with your life,

00:03:14.600 if you wanna become successful,

00:03:16.000 you're gonna have to create value for other people

00:03:18.000 and it starts with a high value skill.

00:03:19.980 Number two is you gotta get around other people

00:03:22.380 that are also on the success journey.

00:03:25.140 I'm telling you this, it might take you a while

00:03:27.420 because you're like, well, I already have some friends.

00:03:29.600 Those friends may be great,

00:03:31.320 but they may not be on the same path

00:03:33.160 that you're gonna jump on.

00:03:34.520 They may not have the same aspirations for their life.

00:03:37.320 And I'm telling you, proximity is power.

00:03:39.540 Being around other people will pull you forward.

00:03:42.180 Why?

00:03:43.020 Because conversations and connections

00:03:45.300 and language is energy exchange.

00:03:47.440 So being around somebody else

00:03:48.900 that's also on the journey,

00:03:50.400 maybe two, three, four, five, six, seven friends

00:03:53.520 that are interested in being more

00:03:55.740 than just an employee at a company

00:03:58.700 or do the same thing their parents did,

00:04:00.660 that is going to pull you forward.

00:04:02.540 Now I'm gonna give you two specific strategies to do this.

00:04:05.920 The first one is to curate your social media.

00:04:10.200 So many people spend time on social media

00:04:12.660 but they're doing it wrong.

00:04:13.800 They actually don't use social media the way I use it.

00:04:17.020 I use it to educate, to inform, to motivate me, okay?

00:04:21.240 So I literally went in one day on my Instagram,

00:04:23.660 I ticked out all the different platforms, Facebook,

00:04:26.080 and I started going through everybody was following

00:04:28.320 and I looked at their profile and I said,

00:04:29.720 are they producing content, information,

00:04:32.560 sharing things that are helpful or hurtful?

00:04:35.800 Are they always complaining?

00:04:37.060 That's hurtful.

00:04:37.900 Are they motivating me?

00:04:39.320 Helpful.

00:04:40.160 And I didn't have to unfollow them.

00:04:41.760 I literally just clicked the mute button, okay?

00:04:43.920 You can just click the mute button on Facebook,

00:04:46.080 On other platforms, you may have to unfollow them,

00:04:48.180 but the key is replace them with folks

00:04:50.420 that are operating at the highest level.

00:04:52.480 Okay, Google top, you know, Instagram accounts for,

00:04:56.220 if you wanna get into real estate or sales or marketing

00:04:59.080 or software development, it doesn't really matter.

00:05:01.500 Find those accounts, follow them,

00:05:04.180 make social media work for you.

00:05:06.680 See, most people are like, oh, I get so distracted.

00:05:09.020 I've got friends that are like,

00:05:09.980 oh, I had to uninstall Instagram off my phone.

00:05:12.260 It's like, I know why,

00:05:13.740 it's because you're addicted to just being entertained.

00:05:16.560 I use my social media to educate myself.

00:05:19.700 When I wanna learn a new topic,

00:05:21.120 like back in the day, AI and ChatGPT,

00:05:24.340 I went on TikTok, search that term,

00:05:27.020 and then just engage in all the different videos.

00:05:29.520 Why?

00:05:30.360 All of a sudden my feed just dramatically changed.

00:05:33.060 You go on YouTube, same thing,

00:05:34.320 you search all these different videos

00:05:35.640 on a topic you wanna learn,

00:05:36.940 hit play, play, play, play,

00:05:38.540 tells the algorithm that's what you wanna learn more.

00:05:40.880 Guess what?

00:05:41.720 homepage of your YouTube will change to a customized university for you that is the power of using

00:05:48.120 social media to create awareness and proximity around other people now the other one is to get

00:05:53.100 around them physically the way you do this especially if you're starting off you have no

00:05:57.020 money you have no resources is you want to find out who's got the events that are only paid events

00:06:03.020 see I don't go to the free stuff and I'll tell you why is you know because there's no barrier of

00:06:07.740 you're gonna get there.

00:06:09.200 There's the real estate agents, the real estate investors,

00:06:13.200 the government officials, the entrepreneurs.

00:06:16.380 And I do air quotes because they're just not serious.

00:06:18.820 Like some of them could be, but I'm telling you,

00:06:20.900 like if you have two groups of people,

00:06:23.220 50 people that go to the free business after five event,

00:06:26.440 50 people that go to an event they had to get on a plane

00:06:28.840 and pay to go to, get in this group.

00:06:31.240 Now, you don't have any resources or money.

00:06:33.620 Here's how you do it, offer to volunteer.

00:06:36.360 One of my buddies, Chandler Bolt,

00:06:38.260 runs a eight-figure publishing empire, okay?

00:06:42.420 It's called Self Publishing School.

00:06:43.600 I hope Chandler doesn't mind me sharing this,

00:06:44.920 but the first time I met him was at an event

00:06:47.940 called Mastermind Talks 10 years ago as a volunteer.

00:06:52.560 Not any high-paying fancy position at this event,

00:06:56.420 literally opening the door, ushering people into the room,

00:07:01.160 doing registration, and he did whatever it took to be there.

00:07:05.320 He flew there on his own dime to be present, to network.

00:07:08.820 Now, he didn't just sit there behind the desk.

00:07:10.720 He was very smart, built relationships,

00:07:13.140 went up to the speakers.

00:07:14.140 Hey, that message really was impactful for these reasons.

00:07:17.460 He engaged with people.

00:07:18.880 Some people, they volunteer,

00:07:20.560 but they're actually not connecting with anybody

00:07:22.820 because they're just like,

00:07:23.640 oh, I don't want to interrupt people.

00:07:24.560 I'm just going to sit back.

00:07:25.780 Look, get to the events where it's paid only to go to,

00:07:29.580 offer to volunteer, and I'll be honest with you,

00:07:32.640 event organizers are some of the most connected people.

00:07:35.420 Think about it, why?

00:07:36.820 They know all the speakers.

00:07:38.500 You know, there's this couple, Barry and Blue, amazing.

00:07:42.040 Again, I'm gonna blast,

00:07:43.400 they're gonna get all these messages.

00:07:44.740 Well, Dan Martell told me to message you,

00:07:46.840 but they run stage production for Tony Robbins,

00:07:51.500 my buddy Cole Hatterlick,

00:07:52.760 literally all the top people work with Barry and Blue.

00:07:56.000 If you get into their orbit,

00:07:58.120 if you offer to help them out,

00:07:59.560 if you show up for the events,

00:08:01.580 They will literally, if you do a good job,

00:08:03.820 if you're consistent, somebody that over delivers,

00:08:06.600 they're gonna recommend you to other things

00:08:08.520 and hey, can you come to this?

00:08:09.780 And when you go, I want you to like

00:08:11.640 do what you gotta do for them,

00:08:13.200 but then also go above and beyond to meet the speakers,

00:08:15.820 meet the attendees, because it's in those relationships.

00:08:18.780 If you're starting from scratch today,

00:08:21.400 you do not get big opportunities

00:08:23.040 from existing relationships.

00:08:24.560 There's been studies and science around this.

00:08:26.140 It's the weak ties, not the strong ties.

00:08:28.340 It's the weak relationships.

00:08:29.980 the people you kind of know but you don't know,

00:08:32.080 in talking to them and telling them what your dreams are,

00:08:35.300 those people will have new opportunities for you.

00:08:38.220 And the reason why is because

00:08:39.560 if the opportunities were already there

00:08:41.180 in your existing network,

00:08:42.680 those would be the strong ties, they're not.

00:08:45.000 Go to the events, only the ones that are paid,

00:08:48.120 get yourself in the room

00:08:49.640 because you wanna be the little fish in the big pond.

00:08:52.360 Number three, you wanna be physically fit.

00:08:54.600 Now this was a fun one to tell Josh

00:08:56.480 because Josh actually worked out.

00:08:58.000 I could tell on the hike, it's like, dude, you're 16,

00:09:00.720 but do you go to the gym?

00:09:01.520 He's like, yeah, why?

00:09:02.560 And I'm like, dude, your shoulders are massive.

00:09:04.400 I was like, awesome.

00:09:05.540 But here's the thing is when I see him,

00:09:08.100 what do I think to myself?

00:09:09.300 I see a kid that understands the importance of his fitness,

00:09:13.680 of his health, right?

00:09:14.520 Because we exhaust the body to tame our mind.

00:09:17.480 So he's learning this.

00:09:18.860 I see somebody that understands delayed gratification

00:09:21.820 because you don't go into the gym and work out once

00:09:24.000 and all of a sudden have 20-inch biceps.

00:09:26.120 That's not how it works.

00:09:27.680 And I also see somebody that has mental toughness

00:09:30.960 and fortitude and drive because to go into the gym

00:09:36.040 and to do the work, to physically transform your body,

00:09:40.300 that is something that is communicated

00:09:42.860 through your physical presence.

00:09:44.740 And so powerful that at 16,

00:09:47.600 he may not even have understood this.

00:09:49.280 He might've did it just

00:09:50.120 because he feels good about himself.

00:09:51.360 Maybe he's trying to have a little girlfriend thing,

00:09:54.080 but it's such a powerful concept to understand

00:09:56.840 for the rest of your life,

00:09:58.400 that your physical presence communicates

00:10:02.020 without you saying a word,

00:10:04.280 who you are, your integrity,

00:10:06.140 the word that you make to other people,

00:10:09.200 let alone the one you make to yourself.

00:10:11.640 Confidence is built by keeping the commitments

00:10:13.760 you make to yourself.

00:10:14.880 Somebody that goes to the gym to get results

00:10:17.400 and work out and really care about their body, their temple,

00:10:20.780 it's communicated without them opening up their mouth.

00:10:23.780 That is powerful.

00:10:25.640 Now, you may have some other questions,

00:10:27.340 but here's the thing is,

00:10:28.560 if you build that high value skill,

00:10:31.140 you then get around people

00:10:32.620 that are gonna expand your mind, right?

00:10:34.880 It's at the extremity that we expand our reality, okay?

00:10:38.340 And then also go to the gym to get physically fit.

00:10:42.320 That's gonna build momentum.

00:10:44.140 But the truth is, if you wanna create wealth,

00:10:46.440 one of my mentors, Naval Ravikant said it best.

00:10:48.800 He says you have to have equity in other companies.

00:10:51.300 But when you're starting off,

00:10:52.460 the number one investment you can make

00:10:55.200 is in yourself.

00:10:56.680 So go all in on you because you will take you

00:11:00.240 to every interaction from now until the rest of your life.

00:11:04.040 It doesn't matter if your business is this,

00:11:05.720 your high value skill is that,

00:11:07.200 you need to be able to invest in yourself to a high degree

00:11:11.200 to build that momentum so that you can bring somebody

00:11:13.740 that's got the capability to execute on these ideas

00:11:16.700 and opportunities are gonna be brought into your life.

00:11:18.960 So be sure to execute, invest in yourself,

00:11:21.580 get around smart people.

00:11:22.620 And with that, I wanna challenge you to live a bigger life

00:11:24.700 and a bigger business, and I'll see you next Monday.

Dan Martell - June 05, 2023

Every 20 Year Old Needs to Watch This

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