Dan Martell - Financial Literacy @CadenTeachesFinance #podcast #dothingsyoudontwanttodo #yourbusiness

49 seconds

196.90175

161

00:00:00.000 I own my own company where I teach kids about financial literacy.

00:00:03.360 How old are you?

00:00:04.180 14.

00:00:05.220 I have my own financial IP, like my toolbox that I have here.

00:00:09.560 Okay, you have the book, you have the game.

00:00:11.680 Your job is to create it and package it in a way that other people want it.

00:00:15.640 Which organizations would want to license Caden's financial toolbox for their customer?

00:00:22.220 Schools or parents.

00:00:23.700 Banks.

00:00:24.920 Oh, yeah.

00:00:25.520 They're motivated to show up and serve the children of their customers to create goodwill.

00:00:30.660 So imagine you've got Cadence Financial Toolbox with Bank of America.

00:00:33.920 See what I'm saying?

00:00:34.760 And guess what?

00:00:35.500 You can sell that IP for $50,000 up front and a dollar per thing.

00:00:39.700 And they go, well, that's cool.

00:00:40.840 We'll test it out with 20,000 customers.

00:00:42.920 You go, okay, yeah.

00:00:43.580 No, that sounds good.

00:00:44.340 20,000 customers.

00:00:45.140 Let's start there.

00:00:46.280 And then next thing you know, it's rolled out to millions.

00:00:48.540 Got it.

Dan Martell - August 14, 2025