Dan Martell - Four Levels of Leadership

00:00:00.000 I really think that entrepreneurs make it way harder on themselves

00:00:04.360 based on the way they communicate, based on the way they lead other people.

00:00:07.660 I think there's this new trend to think that because it's a distributed team

00:00:10.980 or transactional contractors that we shouldn't take the human part to it

00:00:15.900 and that's just crazy.

00:00:17.260 So that's the message I want to share today.

00:00:20.080 Yo, what's up, today I'm talking about leadership in your

00:00:31.420 business, specifically around the four levels of leadership.

00:00:34.760 You know, if you've ever had somebody on your team that

00:00:37.040 you've hired, trained and they quit or you're having meetings

00:00:40.240 with your team and every time you sit down and you review what

00:00:42.600 they've gotten done, it looks like they haven't made any

00:00:44.860 progress or you just feel like they're not committed to your

00:00:48.080 business, then you're gonna want to watch right to the end

00:00:50.440 because I'm gonna share with you guys how leadership has

00:00:53.280 changed over the last 20 years and really understand how if

00:00:56.740 you do it right, you can have people that are on that shared

00:00:59.280 journey, shared mission that are not only loving working for

00:01:02.640 you but are recruiting their friends, the smart friends,

00:01:05.440 not the dumb ones, to come work with them because they want

00:01:08.020 to have a bigger impact in your business.

00:01:09.940 You know, I really learned this style of leadership when I was

00:01:12.640 22 and when I worked for a guy named Darcy.

00:01:14.980 You know, I was, I just got hired as a contractor at a place

00:01:17.680 It's called Syncrude, Alberta in Fort McMurray.

00:01:20.580 Yes, if you know where that is,

00:01:21.860 it's like in the middle of nowheres

00:01:23.160 and kind of north of that.

00:01:24.960 And I was hired to manage a team of 15 people.

00:01:28.620 And at the time, I think Darcy looked at me,

00:01:30.700 I was a young kid, and said, you know, like,

00:01:33.360 hey man, I know when we interviewed you,

00:01:35.160 I was a contractor, that I didn't realize how old you were,

00:01:38.360 but you've got two weeks to really show me

00:01:40.140 that you can lead these people

00:01:41.780 or we're gonna have to find somebody else.

00:01:43.340 So that was crazy because I didn't really have

00:01:45.340 a whole lot of other opportunities

00:01:46.940 outside of that job, but not only did I get a library card,

00:01:50.500 maybe you guys remember those things,

00:01:52.120 those little cards where you get books,

00:01:53.980 like physical books, not Kindle,

00:01:55.500 and studied things like project management

00:01:58.200 and statements of work and Gantt charts.

00:02:00.060 Don't you ever study Gantt charts, it's not necessary,

00:02:03.180 but anyways, I was just, I wanted to go all in

00:02:05.120 on project management, but what I learned more than anything

00:02:08.380 over the next two weeks was not how to manage a project,

00:02:11.140 but more how to lead people.

00:02:13.120 And that, to me, with Darcy as an example,

00:02:15.940 really transformed the way I show up as an entrepreneur,

00:02:18.780 as a leader, as a father, as a husband.

00:02:21.380 And I want to walk you through exactly how people

00:02:23.080 are doing it wrong, especially in places like San Francisco

00:02:25.520 where there's so much high turnover.

00:02:27.280 So the first level is a title leader.

00:02:30.080 So a title leader is pretty much like here's who I am,

00:02:32.420 I'm the director, I'm the CEO, I'm the manager,

00:02:34.760 and you gotta listen to me.

00:02:35.760 And I don't know if you've ever worked with those kind of

00:02:37.160 people, but it works for a little bit,

00:02:39.460 but it does not create a sense of community,

00:02:42.660 it doesn't create a sense of team,

00:02:44.260 And really that doesn't last.

00:02:46.080 So most people that are in those scenarios,

00:02:49.000 anybody that's great, the A players,

00:02:50.500 they're gonna probably take like three months of it

00:02:52.640 and then they're gonna bounce.

00:02:53.500 And the people that are left over

00:02:54.740 are usually the Cs and D players, not the great people

00:02:57.020 because anybody that knows their worth

00:02:59.300 won't put up with somebody saying,

00:03:00.760 do this, don't challenge me, I'm the boss,

00:03:04.040 you listen to me, let's get it done.

00:03:05.860 That's just crazy, used to be that way,

00:03:08.180 totally doesn't work like that.

00:03:09.340 It's transformed the way leadership happens

00:03:11.820 over the last 20 years.

00:03:12.640 The second level of leadership is the trader.

00:03:16.420 Now here's what you need to understand about the trader.

00:03:19.040 The trader is saying, hey, if you do this,

00:03:21.820 then I'll reward you this way.

00:03:23.560 And the challenge with being a trader leadership

00:03:25.820 is that as soon as anybody else in the world

00:03:29.120 offers that person more than what you've decided

00:03:31.500 to compensate them with, they'll change teams.

00:03:34.460 So this is what's happening in San Francisco

00:03:36.600 or major hotbeds of talent,

00:03:38.600 where you see the turnover 12 to 16 months

00:03:42.040 Because they start at this company

00:03:43.740 and they're willing to give them options

00:03:45.080 and daycare and dry cleaning and all these perks,

00:03:47.720 but then all of a sudden,

00:03:48.620 the next company's gonna offer them more.

00:03:50.520 The trader leader doesn't scale.

00:03:53.020 It's great, it's better than the title,

00:03:54.920 but it's not gonna get you to where you need to be.

00:03:57.020 The third level, which I believe most great entrepreneurs,

00:04:00.200 great leaders are at, is the servant leader.

00:04:02.900 The servant leader sits down and says to their team,

00:04:06.400 how can I serve you?

00:04:07.760 What are the challenges?

00:04:08.900 How can I improve your situation?

00:04:11.260 What things do you need?

00:04:13.060 What resources can I provide to help you

00:04:15.560 create a better output?

00:04:17.360 Be more productive.

00:04:18.360 Be happier at work.

00:04:19.860 They're serving their team.

00:04:21.860 And that, to me, is where we want to spend as much time

00:04:24.860 as we possibly can when we interact with people.

00:04:27.460 It's managing through questions.

00:04:28.860 It's not telling people what to do,

00:04:30.260 which is more title and traitor.

00:04:33.260 It's really saying, how can I serve?

00:04:35.660 The fourth level, if you want to be ninja,

00:04:37.860 if you want to go to that level,

00:04:39.260 it's going to take years.

00:04:41.060 It's called the spiritual leader.

00:04:43.020 Now, we're talking about people that, like Gandhi, right?

00:04:47.160 Like Nelson Mandela.

00:04:48.680 Like spiritual leaders that believed in a vision

00:04:51.640 and a mission that was so powerful

00:04:53.560 that people that never met them

00:04:56.020 moved through their life obeying and pursuing that idealism,

00:05:00.720 that vision for what's possible.

00:05:02.840 And that is the next level.

00:05:04.620 Some of us might reach it at our company meetings,

00:05:07.400 in communicating our vision with investors.

00:05:09.720 We might get to the point where it's almost this sense of mission,

00:05:13.080 this spiritual embodiment of what we want to do in our business.

00:05:16.660 But to stay there, to be that, we're talking like Mother Teresa level type stuff.

00:05:22.320 But understanding those four levels, right?

00:05:24.420 The title, the person that says, hey, I'm the boss, do it.

00:05:27.380 The trader, if you do this, I'll give you Y.

00:05:31.000 So X versus Y.

00:05:32.120 As soon as somebody comes along that's willing to give them more, they bounce.

00:05:35.660 Or being a servant leader and really trying to ask yourself,

00:05:38.080 how can I serve my team?

00:05:38.980 What do they need from me so that I can ensure

00:05:41.820 that they have the best experience building

00:05:43.780 and growing along with the rest of the team?

00:05:45.920 And then finally, the spiritual leader

00:05:47.920 where if you pull that off, you have people

00:05:49.760 that you've never communicated with,

00:05:51.060 who you've never talked to, aren't even part of your team,

00:05:53.460 but showing up by example, by sharing your stories,

00:05:56.540 you're gonna move them forward and lead them.

00:05:59.460 That is the ultimate form of leadership.

00:06:02.180 As per usual, I wanna challenge you to live a bigger life

00:06:05.140 and a bigger business, and I'll see you next week.

00:06:07.740 If you like this video be sure to subscribe to my channel and also I'd encourage you to

00:06:12.020 subscribe to my newsletter where I share exclusive invites to events and other free training

00:06:17.040 videos and if you're ready to get going click those couple of videos I got ready for you

00:06:21.160 and I'll see you next week.

Dan Martell - January 02, 2017

Four Levels of Leadership

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