Dan Martell - March 16, 2026


Give Me 20 Minutes and I’ll Make You Insanely Rich


Episode Stats

Length

20 minutes

Words per Minute

214.56909

Word Count

4,489

Sentence Count

248

Misogynist Sentences

2

Hate Speech Sentences

1


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 I'm going to share with you 20 quantum cheat codes that took me from broke to $100 million
00:00:04.660 plus CEO. I spent the last 29 years in the trenches. I've exited three software companies.
00:00:11.620 I've helped people make millions of dollars. I've been advising entrepreneurs all around the world,
00:00:15.880 and I've learned that succeeding in life is actually pretty simple, but not easy.
00:00:21.060 That's why you need these cheat codes. Starting with the first one,
00:00:24.520 fix problems people already pay for. The money's already flowing. There's proven demand. A lot
00:00:29.920 people say there's competition i can't do this no that's proof you should do it for example if
00:00:34.320 somebody's already going to the gym or they're paying for accounting or they need a cleaner
00:00:38.000 or there's software out there exists that they pay for every month that is proof that people
00:00:42.720 want it competition means there's a market that's a good thing just sell and be better and the good
00:00:48.720 news is you don't have to be the first apple wasn't the first one to build a computer google
00:00:52.560 was the first search engine facebook wasn't the first social network you just got to be better
00:00:57.440 so here's a way to prove to yourself that people already pay for things just open up your bank
00:01:01.360 statement and go through and circle everything that's reoccurring that you currently pay for
00:01:06.480 that should be proof that there's a market out there that they want what you got to me those
00:01:10.720 are always a good place to start what do you currently spend money on and do you have a
00:01:14.560 passion around it cheat code number two sell before you do any work selling proves there's
00:01:19.760 actually a need if you just do the work it doesn't prove anything pre-selling protects your time and
00:01:25.440 your money because there's nothing more expensive than have people saying you should do that you
00:01:28.720 should do that you should do that that's what happens late night friends being like oh my god
00:01:32.000 that'd be a great idea i would go to your restaurant no they won't not every day for 365 days to pay
00:01:37.520 your freaking mortgage show me the money have them pre-buy a table at your restaurant for the year
00:01:44.080 the biggest mistake that most founders make is building something nobody wants so what you want
00:01:48.960 to do instead is sell the result first start with the offer then work backwards figure out what
00:01:54.560 what you're gonna sell, find the customers,
00:01:56.740 talk to them and sell it to them.
00:01:58.660 You can do it as a simple as a one page offer.
00:02:01.300 The hard part is finding the person,
00:02:03.120 talking to the person,
00:02:04.020 convince them they should buy and taking their money.
00:02:06.420 Everything else is backwards.
00:02:08.140 Cheat code number three, solve problems for rich people.
00:02:11.460 Rich people care more about time than money.
00:02:14.740 So they'll pay more to solve the problem fast.
00:02:17.440 A business owner that's got money
00:02:19.420 will pay thousands of dollars to save time
00:02:21.820 or a broke student can't.
00:02:23.960 So what you wanna do is you wanna find the buyers
00:02:26.040 that got the money, find out where they spend their time,
00:02:28.640 what events do they go to, what groups are they part of,
00:02:30.720 who influences them, get to know those people and places
00:02:34.040 and show up there and have those conversations
00:02:36.360 to sell what you've got.
00:02:37.360 Cheat code number four, never discount, always add value.
00:02:40.940 Discounting makes it look like
00:02:42.760 you don't believe in your product.
00:02:44.020 If you're trying to build a brand,
00:02:45.220 trying to build something of value,
00:02:47.140 the discount does the opposite.
00:02:48.840 If you need to move some product
00:02:50.380 or you need to give somebody a deal, add to it.
00:02:53.120 Now all of a sudden, you're firm with your price,
00:02:55.260 then you can add extra stuff
00:02:56.600 to get somebody to make a decision faster
00:02:58.540 or get people to buy a lot more.
00:03:00.300 When you cut your price,
00:03:01.240 you train customers to wait for the next sale
00:03:03.580 instead of buying now.
00:03:05.160 Apple never discounts.
00:03:06.720 They just add features.
00:03:07.920 They might do some bundles, but they don't discount.
00:03:10.580 The easiest way to do this
00:03:11.920 is just create what I call a bonus bank.
00:03:14.000 Have five to 10 valuable things
00:03:16.180 that you might have within your company
00:03:17.400 you've created for other people
00:03:18.640 and have them ready to go.
00:03:19.920 That way, when you're having a sales conversation
00:03:21.720 and they're like, well, I don't know,
00:03:22.840 that's pretty expensive.
00:03:23.680 You say, well, know what we could do?
00:03:24.880 And you go to the bonus bank and you go,
00:03:26.640 here's what we can do.
00:03:27.480 We can do this plus this so that you have this.
00:03:29.300 These can be product bonuses, support bonuses,
00:03:31.860 exclusive access bonuses, whatever it is,
00:03:34.040 you have the bonus bank ready to go to get the deal done.
00:03:36.600 Cheat code number five, price anchoring.
00:03:39.420 This one will make you a lot of money.
00:03:41.080 Right now, what you sell might feel expensive,
00:03:44.020 but only because there's nothing else to compare it to.
00:03:46.300 Think of it like this.
00:03:47.460 Having a $200 steak on the menu
00:03:49.660 makes your $30 steak feel cheap as fuck.
00:03:52.860 So what you wanna do is show you have a high price first.
00:03:56.420 When somebody asks you like how much it is,
00:03:58.040 just say, well, we have a few options.
00:04:00.320 At the highest level or VIP level, we have this,
00:04:02.700 and that should be three to five times more expensive
00:04:05.240 to the next level.
00:04:06.140 Then we have this level,
00:04:07.460 and this is where most people start.
00:04:09.220 I like to do that so that I anchor them there,
00:04:11.680 because then if they don't wanna be like most people,
00:04:14.300 they might be like, no, I want the high level.
00:04:16.340 That'll make that option just feel so much more approachable
00:04:19.180 because you've anchored against a higher price.
00:04:21.140 Cheat code number six, sell less stuff.
00:04:24.640 If you wanna kill a business, I'll tell you how to do it.
00:04:26.940 Add a bunch of stuff to the business.
00:04:28.280 Complexity kills companies.
00:04:30.420 Being decent at everything just stops you
00:04:32.620 from being great at one thing.
00:04:34.560 Anytime I think of this, I go back to Japan
00:04:37.140 because that is a country that focuses
00:04:39.540 on being excellent at one thing.
00:04:41.820 If you go to a food court at a mall in Japan,
00:04:44.580 each specific place only does one thing.
00:04:48.200 I mean, some of them don't even sell drinks
00:04:49.840 because they're like,
00:04:50.400 we're not gonna be the greatest at drinks.
00:04:51.560 So you gotta go buy your drink from the drink person
00:04:53.080 because they're masterful at that.
00:04:54.580 So here's what you need to do.
00:04:55.580 You need to cut your product line down to the top 20%
00:04:58.960 that makes 80% of your money and profit,
00:05:02.520 always use gross margin and say no to everything else.
00:05:05.740 Number seven, sell painkillers, not vitamins.
00:05:08.920 I know, you think what you've got
00:05:10.920 is like the coolest thing in the world.
00:05:12.280 The problem is, is it doesn't solve a pain.
00:05:14.480 It's a nice to have.
00:05:15.320 You know what the easiest thing in the world to sell is?
00:05:17.500 Money.
00:05:18.200 That's why people that sell anything around sales, marketing,
00:05:21.140 they make a lot of money because they're selling money,
00:05:23.680 which is the number one pain in most people's lives.
00:05:25.580 So it's easy to sell.
00:05:26.780 Just think about what you sell and just ask yourself,
00:05:29.920 where's the pain?
00:05:31.280 Where's the problem?
00:05:32.540 It's like if you have a leaky roof, you get it fixed today.
00:05:36.160 A nicer looking roof, maybe in 15 years
00:05:39.400 when you decide you got to upgrade your house.
00:05:41.280 Not a now thing.
00:05:42.040 People only buy what they need right now,
00:05:44.000 not what will help them later.
00:05:45.840 So here's my advice.
00:05:46.960 Ask your customers around what you solve for them.
00:05:49.840 What keeps them up at night?
00:05:51.620 Use their exact words in the pitch.
00:05:53.780 It's called echo marketing.
00:05:55.740 Then show them what happens if they wait.
00:05:58.380 If you can do that, they will buy a lot more today.
00:06:01.680 Cheat code number eight, make your offer irresistible.
00:06:05.140 Great offers beat fancy marketing every day.
00:06:08.740 Most businesses fail because their offer is weak.
00:06:11.320 Not because of their ads, not because of their website,
00:06:13.860 not even because of their team.
00:06:15.020 They just haven't communicated strongly
00:06:17.360 exactly how they can help the customer.
00:06:20.060 So your offer should only have four things.
00:06:22.360 One, a clear promise.
00:06:23.900 Nobody buys coaching or software.
00:06:25.700 They buy the transformation.
00:06:27.320 The second is risk reversal.
00:06:28.900 What is the risk of me making a decision
00:06:30.680 or not making a decision?
00:06:31.820 And how can you give me a guarantee?
00:06:33.600 Maybe you make it performance-based fees
00:06:35.220 or you do a done for you
00:06:36.640 where you structure it in a way that removes their fear.
00:06:39.720 The third is you have to stack value.
00:06:41.920 They wanna feel like they're getting a good deal.
00:06:44.360 So then you go into the bonus bank
00:06:45.920 and then you think about how can I make this an exclusive?
00:06:48.560 How do I use the value to get them
00:06:51.280 to make a decision today?
00:06:52.760 It has to amplify the perceived value
00:06:55.060 of what you're selling.
00:06:56.240 The fourth is we wanna build scarcity and urgency
00:06:58.540 because if you don't, they're just not gonna do anything.
00:07:00.820 They're just gonna put it off to another day.
00:07:02.800 I always say, I wanna help you take it off your to-do list.
00:07:05.720 And that's where you have to use language
00:07:07.040 like limited spots, deadlines,
00:07:08.980 or maybe you have a real, don't lie,
00:07:11.140 capacity cap to force the action of making a decision.
00:07:14.360 Now, if you're a business owner and you want my complete offer template, including my internal
00:07:18.740 sell by chat playbook, plus my content strategy that took me years to develop, it's yours for
00:07:24.220 free. Just go find me on Instagram and message me the word YouTube offer and I'll send it over.
00:07:28.780 Cheat code number nine, partner at the point of sale. This one will change the game for you.
00:07:34.200 If you start a business and you got no credibility, if you find somebody that has a lot of credibility
00:07:38.760 in the market and you partner with them, you can go from zero to hero in one partnership.
00:07:43.660 The way I do business all the time is ask myself who has access to my customers because the fastest
00:07:50.080 way for me to grow my business and build my credibility is to find people who have done
00:07:54.040 all the heavy lifting, partner with them and have them tell their community about me. For example,
00:07:59.800 products sell faster on Amazon than any other website. Why? Because they've built the trust
00:08:04.000 and they have the traffic and you want to find other people in your industry that influence your
00:08:08.140 buyers that have the trust and the traffic. It sounds hard, but it actually is not that bad.
00:08:13.360 you just have to do the work. So here's my very tactical advice to you. Find three businesses
00:08:18.540 that already sell to your dream customers, but don't compete with you and offer them a cut of
00:08:22.900 every sale to promote your stuff. You can go from 10% to 20% to 50%. You got to look at your margin
00:08:28.920 so you don't go broke. But at the end of the day, the sweeter the offer, the more they're going to
00:08:33.360 want to promote, the more customers you're going to get. And it could be just something you do for
00:08:36.940 a year to get some momentum and then decide to build your own marketing strategy. Cheat code
00:08:41.500 number 10 build momentum not motivation motivation fades momentum is contagious it's about building
00:08:48.860 a system that runs whether you feel inspired or not while motivation requires constant refueling
00:08:54.300 i have a system i follow my feelings don't matter i follow it i get results i create momentum
00:08:59.500 if i have to ask myself do i feel motivated to shoot this video guess what i don't always but
00:09:05.340 it doesn't matter i created a commitment that builds momentum so here's how we do this in a
00:09:09.980 very tactical way the way i design this for my company is i use this framework called the business
00:09:15.100 flywheel by jim collins in his book good to great you essentially identify four to six different
00:09:20.780 steps that you do over and over and all of a sudden it creates a flywheel takes a while to
00:09:26.860 get going but once it's going it's really hard to stop maybe it's creating content that gets customers
00:09:31.420 then you deliver results then they give you referrals and then you repeat that would be the
00:09:35.740 most basic one now you want to create a custom one and you can go online to see a bunch of different
00:09:39.580 examples of a business flywheel but the whole idea is follow those steps and keep spinning it
00:09:45.020 and spinning it and it's going to create that momentum the whole point is that every step makes
00:09:49.020 the next step easier and that's how we build momentum that keeps going on its own cheat code
00:09:53.180 number 11 think in constraints this is how i scale companies i always do this i always go what is the
00:10:00.220 bottleneck most businesses say everything's broken that's not true there's one thing that's broken
00:10:04.860 more than the rest. Fix that bottleneck first and your business will grow. The challenge is most
00:10:09.640 people are trying to solve things that are just not now problems and the right action at the right
00:10:14.660 time is actually how we win. That's why I always say that sequencing equals success. I have to
00:10:19.300 spend more time analyzing the game to figure out what's my right next move so that I use the
00:10:24.600 resources I have to solve the biggest problem to unlock the next level of resources. If I had to
00:10:29.280 visualize it, think of it like a traffic jam. It always happens at the most narrowest point.
00:10:33.640 When you solve that narrow point, widen it up,
00:10:36.180 the whole thing frigging flows.
00:10:38.200 Then all of a sudden the highway
00:10:39.180 doesn't feel so frigging congested.
00:10:40.880 Another way to ask yourself the question
00:10:42.240 is if your business grew by 3X next month,
00:10:45.200 what's the first thing that would break?
00:10:46.680 Fix that and watch your revenue grow.
00:10:48.700 Cheat code number 12, subtract before you add.
00:10:51.940 Less things make it easier to grow fast
00:10:54.500 because you have less pieces that could break.
00:10:56.920 My rule is you can't pick something up
00:10:58.800 until you put something down.
00:11:00.120 And that's why our core value in my companies
00:11:02.580 is simple scales.
00:11:04.600 When I look at products that people build
00:11:06.020 and they add all these features,
00:11:07.440 I'm like, the interface looks complicated.
00:11:09.860 Why not focus?
00:11:11.020 It reduces your support costs, your maintenance costs,
00:11:13.400 and your complexity debt.
00:11:15.100 If you don't, you'll hit the complexity ceiling
00:11:17.420 and wonder why you can't grow.
00:11:19.160 My favorite example is Elon Musk.
00:11:21.360 He has these five things.
00:11:22.400 He calls it like five optimization algorithms.
00:11:25.060 And one of them is remove stuff out of the process.
00:11:27.580 And his rule is if you don't break things
00:11:29.960 as you remove stuff out of it,
00:11:31.560 then you didn't remove enough.
00:11:33.260 So here's what I need you to do.
00:11:34.520 Cut what doesn't work.
00:11:35.980 Only keep the bare minimum.
00:11:37.780 Kind of think of it like a spring cleaning.
00:11:39.740 I would just list all your processes,
00:11:41.620 all your products, all your systems,
00:11:43.660 and figure out which one are just there
00:11:45.940 from old things that you were doing
00:11:47.260 that don't really add value today,
00:11:48.680 and just clean them up.
00:11:50.480 See what breaks.
00:11:51.440 Add it back to the breaks.
00:11:52.640 Sometimes businesses to grow need to trim,
00:11:55.700 they need to clean, they need to get ready to grow.
00:11:58.420 Cheat code number 13, have very high standards.
00:12:01.900 Standards are guiding principles.
00:12:03.960 It helps people understand how to interact with you
00:12:06.480 from team members to customers.
00:12:08.740 But standards aren't what you say they are,
00:12:10.900 they're what you accept.
00:12:12.360 A standard is finishing this sentence,
00:12:14.480 I will always, I will never allow.
00:12:16.920 If you can go dot, dot, dot, this or that,
00:12:20.080 that is called a standard.
00:12:21.500 Systems tell people what to do,
00:12:23.400 but standards tell them what good looks like
00:12:25.580 so that they can self-correct.
00:12:27.440 Here's a trick to know what your standards are.
00:12:29.480 What happens when you're not there?
00:12:31.260 How do people react?
00:12:32.320 How do people respond?
00:12:33.180 How do people show up?
00:12:34.300 That is a standard.
00:12:35.840 There's not what you wish they would do.
00:12:37.320 It's what they actually do that tells you the full story.
00:12:39.620 So here's how you set a standard.
00:12:41.220 Define what good looks like.
00:12:42.780 Focus on the outcome, not just the process.
00:12:45.600 And then hold people to that standard.
00:12:47.500 Just show them.
00:12:48.240 Teach them, train them, and then go, here's your work.
00:12:50.700 Here's the work I expect.
00:12:51.740 That's the standard.
00:12:52.900 Map it.
00:12:53.340 It's not there.
00:12:53.920 Can you do that next time?
00:12:55.220 You got to be super clear.
00:12:56.680 Cheat code number 14, buy back your time.
00:12:59.620 Yes, I keep coming back to this,
00:13:01.220 but it is the thing that's made me
00:13:02.340 the most money ever in my life
00:13:04.180 because time is your most valuable resource.
00:13:06.580 The truth is, is you can always make more money,
00:13:08.760 but you can't buy more time.
00:13:10.560 Hiring a cleaner saves you hours every week,
00:13:12.960 giving you more time to focus on the business.
00:13:15.840 Having an assistant join your team
00:13:17.580 to take over the administrative tasks
00:13:19.260 so that you can do more marketing
00:13:20.660 and make sure the customers are happier
00:13:21.960 and do some sales processes.
00:13:23.560 To me, that is a great use of your time.
00:13:25.640 So here's something very tactical you could do.
00:13:27.980 Outsource any task that doesn't make you money.
00:13:30.840 Free yourself from the admin work.
00:13:32.820 My brother had a big issue
00:13:33.960 when he first started his home building company
00:13:35.400 because he was spending 12 hours a day
00:13:37.260 just running around grabbing stuff for people.
00:13:38.940 And I was like, bro, you can hire a runner
00:13:41.180 to run around and do that to bring people stuff on site
00:13:44.180 so that you could be on the phone talking to clients.
00:13:46.780 You're gonna make more money selling a house
00:13:48.000 than you are going to get somebody a brick
00:13:49.420 they forgot to buy.
00:13:50.540 Cheat code number 15, build a business that doesn't need you.
00:13:53.560 When you build a business that doesn't need you to grow,
00:13:56.700 that is a great business to run.
00:13:58.680 And the truth is, real wealth is only created
00:14:01.760 when your business generates income
00:14:03.700 that can happen without your presence.
00:14:06.640 Think about McDonald's.
00:14:07.800 It runs the exact same whether the owner's there or not.
00:14:11.320 I've been all over the world with my kids buying McDonald's
00:14:14.220 and I will tell you in Japan to New Zealand to the US,
00:14:17.560 it's the same and the person who owns a McDonald's
00:14:20.560 isn't in the building.
00:14:21.780 He's probably on the beach somewhere.
00:14:22.880 So here's the experiment.
00:14:25.140 Imagine you took a four-week vacation
00:14:27.460 and you weren't allowed to check Slack or your email.
00:14:30.680 What would break?
00:14:31.600 What wouldn't get done?
00:14:32.800 That essentially is your hit list of things
00:14:34.860 that you need to start thinking about
00:14:36.140 creating system around and delegating to other people.
00:14:39.280 Because great leaders,
00:14:40.740 they run as fast as they can to not be needed.
00:14:43.780 You might have to learn to let go.
00:14:45.760 Cheat code number 16, look at your numbers every day.
00:14:49.260 Numbers tell the truth.
00:14:50.640 If you want something to get better,
00:14:52.620 you need to know where you're at.
00:14:54.280 Most people won't step on a scale
00:14:56.000 because they don't wanna know they're overweight.
00:14:57.920 But the truth is the numbers tell the truth.
00:15:00.460 And once you know the number,
00:15:02.300 then attention, or what I like to say,
00:15:04.040 sunlight will sanitize all things,
00:15:05.920 which means it'll get better.
00:15:07.960 When we measure things
00:15:09.180 and we increase the frequency of measurement,
00:15:11.660 the number gets better.
00:15:13.220 And daily tracking prevents those small little problems
00:15:15.980 from becoming massive disasters.
00:15:17.940 If you think about it,
00:15:18.600 a fitness tracker changes how people exercise.
00:15:21.120 When they start measuring and they look at it,
00:15:23.540 all of a sudden they're gonna make different decisions.
00:15:25.340 How often do I go?
00:15:26.360 How heavy do I lift?
00:15:27.720 What did I eat?
00:15:29.060 Those are all ways to measure daily.
00:15:31.640 So what I want you to do in your business
00:15:33.200 is build a simple one-page dashboard
00:15:35.700 where you track your top three to five numbers
00:15:38.480 that you check on every day.
00:15:40.540 I'm talking the first thing before you open your email,
00:15:43.400 before you check your Slack post, before you do anything.
00:15:46.220 For me at Martell Ventures,
00:15:47.440 it's enterprise value created per dollar spent.
00:15:49.580 I have one metric where I look at my dollars deployed
00:15:52.780 to create enterprise value.
00:15:55.100 That way I can focus on supporting the team
00:15:57.600 to increase that.
00:15:58.500 I'm just asking you to write down three to five,
00:16:00.360 but if you can distill it into one, even better,
00:16:02.940 just make sure you're looking at it every day.
00:16:04.880 Cheat code number 17, measure what leads to money,
00:16:08.120 not vanity.
00:16:09.200 Oh my gosh, people will waste their time.
00:16:11.360 They'll measure things like website traffic
00:16:13.260 because they think they're rich.
00:16:14.620 Guess what?
00:16:15.180 Your strike transactions is how you get rich,
00:16:17.420 not the amount of traffic you get to your website.
00:16:19.120 oh my god i had a viral video did you get any customers no those don't matter the vanity metrics
00:16:25.280 will get you off on a tangent and distract you and your team doing stuff that doesn't matter
00:16:30.640 make sure you get everybody focused on the thing that actually moves the needle stop obsessing over
00:16:36.400 likes views team size that's another one oh how big's your team who cares that's not impressive
00:16:41.600 you know what's impressive a million dollars a profit per team member that's impressive track
00:16:46.400 that figure out how you can improve that get your team involved on increasing that and watch your
00:16:50.960 whole life expand cheat code number 18 pay for results not time i have people tell me they have
00:16:57.120 software installed on computers that track people they're like i monitor my team using software
00:17:02.800 that's crazy i don't track my team's time i don't care what they do when they go to the gym how they
00:17:07.200 get it done i track the output and the way i make it so that it's win-win is i ask myself what result
00:17:13.280 I want, and then I tie their pay to that result. I make it simple. These are your personal goals.
00:17:19.260 These are the business goals. Here's how I'm going to measure your success, and they're aligned.
00:17:23.440 Terrible bosses track hours. Great leaders track output. I care about the results,
00:17:29.560 not the effort to get the results. So here's what I want you to do. I want you to think about ways
00:17:34.620 where you can pay people for the results, not their hours. If you hire somebody to do social
00:17:38.680 media for you, maybe you give them a lower base and then you give them a variable compensation
00:17:43.500 based on their growth of followers. That way, the worse they perform, the less they make so they can
00:17:48.780 self-correct. And also, it's a great way to give them an unlimited compensation. Just make sure
00:17:54.160 you give them clear goals tied to their pay that's easy to measure. Cheat code number 19,
00:17:59.820 fire based on expectations, not feelings. Most people, by the time they got to fire somebody,
00:18:05.360 there's a lot of emotional shrapnel involved my philosophy is i set the expectation on day one
00:18:11.680 i explain to them what that looks like if i see them fall short i remind them in private i coach
00:18:16.800 them up to deliver if they can't then i explain to them there's no place for them on this team
00:18:21.600 it's just like a professional sports team if i hired you to be a quarterback and you can't
00:18:27.120 throw the ball and actually get a reception then i can't keep you on the team because there's a job
00:18:32.240 called quarterback that needs to be done so that everybody else on the team as a team can win.
00:18:37.280 There's no emotion about that. I'm just very clear. So take the feelings out of it, make the
00:18:42.140 expectations clear, and let people transition onto other teams where they might be world-class at.
00:18:47.180 They're just not going to win on your team. So here's how you do that. First off, you set clear
00:18:51.300 agreements. Sometimes I call these SLA, service level agreements, for every person on your team.
00:18:56.340 These are the non-negotiables. This is, here's how we function in that role. That way, if somebody
00:19:00.940 keeps missing them it's probably feedback that it's time to let them go cheat code number 20
00:19:05.160 build moats most important if you want to dominate in business as a cheat code is you need to
00:19:10.860 understand how to create a competitive moat around your business so that it doesn't make you so easy
00:19:16.580 to compete against if you don't have a moat then it's really easy for people to come in take your
00:19:20.420 customers and then leave you defenseless moats protect profits many people say that monopolies
00:19:25.680 is the best way to make a lot of profit that's why you have google you have facebook because
00:19:28.820 Technically, they've built this wild moat
00:19:30.980 that makes it so that nobody can attack their margins.
00:19:33.880 Coca-Cola's got their secret formula.
00:19:35.840 Tesla's got their charging network.
00:19:37.780 Nobody can copy those overnight
00:19:39.540 because they have these moats.
00:19:41.120 So I wanna give you something very tactical.
00:19:43.220 You need to build a moat by owning something
00:19:45.160 other people can't copy easily.
00:19:47.180 So think about your network,
00:19:49.020 investing in your expertise, the systems,
00:19:51.760 maybe you're creating AI system prompts
00:19:53.860 because that's intellectual property.
00:19:55.800 And most importantly, as you've seen,
00:19:57.460 just your personal brand.
00:19:58.820 because you will take you with you
00:20:00.420 for the rest of your life.
00:20:01.640 Make yourself the only obvious choice.
00:20:04.220 That's how we create a moat.
00:20:05.460 I know that's a lot.
00:20:06.620 I just went over 20 quantum level cheat codes
00:20:09.560 that I've learned over the last 29 years of business.
00:20:12.700 And it can feel a little overwhelming,
00:20:14.100 but here's what I want you to do.
00:20:15.440 Don't aim for mastery.
00:20:17.360 Just ask yourself what resonated the most for you,
00:20:20.100 and then just choose that one and say,
00:20:21.800 I'm gonna go work on that.
00:20:23.100 And you can keep coming back to this message
00:20:25.740 to review those 20, to ask yourself how you're doing.
00:20:28.500 but I want you to leave me a comment below
00:20:30.400 and let me know what's the one
00:20:31.920 that you'll commit to this week.
00:20:34.060 And again, if you're a business owner
00:20:35.600 and you want my internal sell by chat playbook
00:20:37.620 with my internal offer template, how I create content,
00:20:40.760 the exact sales strategy that I use myself
00:20:43.180 to chat with people on social media,
00:20:44.820 just find me on Instagram and message me the word
00:20:46.940 YouTube offer and I'll send it over to you.
00:20:49.380 Now, if you wanna learn to build systems
00:20:51.580 that make business easy, click the video
00:20:53.740 and I'll see you on the other side.