Dan Martell - Give Me 20 Minutes and I’ll Make You Insanely Rich

00:00:00.000 I'm going to share with you 20 quantum cheat codes that took me from broke to $100 million

00:00:04.660 plus CEO. I spent the last 29 years in the trenches. I've exited three software companies.

00:00:11.620 I've helped people make millions of dollars. I've been advising entrepreneurs all around the world,

00:00:15.880 and I've learned that succeeding in life is actually pretty simple, but not easy.

00:00:21.060 That's why you need these cheat codes. Starting with the first one,

00:00:24.520 fix problems people already pay for. The money's already flowing. There's proven demand. A lot

00:00:29.920 people say there's competition i can't do this no that's proof you should do it for example if

00:00:34.320 somebody's already going to the gym or they're paying for accounting or they need a cleaner

00:00:38.000 or there's software out there exists that they pay for every month that is proof that people

00:00:42.720 want it competition means there's a market that's a good thing just sell and be better and the good

00:00:48.720 news is you don't have to be the first apple wasn't the first one to build a computer google

00:00:52.560 was the first search engine facebook wasn't the first social network you just got to be better

00:00:57.440 so here's a way to prove to yourself that people already pay for things just open up your bank

00:01:01.360 statement and go through and circle everything that's reoccurring that you currently pay for

00:01:06.480 that should be proof that there's a market out there that they want what you got to me those

00:01:10.720 are always a good place to start what do you currently spend money on and do you have a

00:01:14.560 passion around it cheat code number two sell before you do any work selling proves there's

00:01:19.760 actually a need if you just do the work it doesn't prove anything pre-selling protects your time and

00:01:25.440 your money because there's nothing more expensive than have people saying you should do that you

00:01:28.720 should do that you should do that that's what happens late night friends being like oh my god

00:01:32.000 that'd be a great idea i would go to your restaurant no they won't not every day for 365 days to pay

00:01:37.520 your freaking mortgage show me the money have them pre-buy a table at your restaurant for the year 1.00

00:01:44.080 the biggest mistake that most founders make is building something nobody wants so what you want 0.99

00:01:48.960 to do instead is sell the result first start with the offer then work backwards figure out what

00:01:54.560 what you're gonna sell, find the customers,

00:01:56.740 talk to them and sell it to them.

00:01:58.660 You can do it as a simple as a one page offer.

00:02:01.300 The hard part is finding the person,

00:02:03.120 talking to the person,

00:02:04.020 convince them they should buy and taking their money.

00:02:06.420 Everything else is backwards.

00:02:08.140 Cheat code number three, solve problems for rich people.

00:02:11.460 Rich people care more about time than money.

00:02:14.740 So they'll pay more to solve the problem fast.

00:02:17.440 A business owner that's got money

00:02:19.420 will pay thousands of dollars to save time

00:02:21.820 or a broke student can't.

00:02:23.960 So what you wanna do is you wanna find the buyers

00:02:26.040 that got the money, find out where they spend their time,

00:02:28.640 what events do they go to, what groups are they part of,

00:02:30.720 who influences them, get to know those people and places

00:02:34.040 and show up there and have those conversations

00:02:36.360 to sell what you've got.

00:02:37.360 Cheat code number four, never discount, always add value.

00:02:40.940 Discounting makes it look like

00:02:42.760 you don't believe in your product.

00:02:44.020 If you're trying to build a brand,

00:02:45.220 trying to build something of value,

00:02:47.140 the discount does the opposite.

00:02:48.840 If you need to move some product

00:02:50.380 or you need to give somebody a deal, add to it.

00:02:53.120 Now all of a sudden, you're firm with your price,

00:02:55.260 then you can add extra stuff

00:02:56.600 to get somebody to make a decision faster

00:02:58.540 or get people to buy a lot more.

00:03:00.300 When you cut your price,

00:03:01.240 you train customers to wait for the next sale

00:03:03.580 instead of buying now.

00:03:05.160 Apple never discounts.

00:03:06.720 They just add features.

00:03:07.920 They might do some bundles, but they don't discount.

00:03:10.580 The easiest way to do this

00:03:11.920 is just create what I call a bonus bank.

00:03:14.000 Have five to 10 valuable things

00:03:16.180 that you might have within your company

00:03:17.400 you've created for other people

00:03:18.640 and have them ready to go.

00:03:19.920 That way, when you're having a sales conversation

00:03:21.720 and they're like, well, I don't know,

00:03:22.840 that's pretty expensive.

00:03:23.680 You say, well, know what we could do?

00:03:24.880 And you go to the bonus bank and you go,

00:03:26.640 here's what we can do.

00:03:27.480 We can do this plus this so that you have this.

00:03:29.300 These can be product bonuses, support bonuses,

00:03:31.860 exclusive access bonuses, whatever it is,

00:03:34.040 you have the bonus bank ready to go to get the deal done.

00:03:36.600 Cheat code number five, price anchoring.

00:03:39.420 This one will make you a lot of money.

00:03:41.080 Right now, what you sell might feel expensive,

00:03:44.020 but only because there's nothing else to compare it to.

00:03:46.300 Think of it like this.

00:03:47.460 Having a $200 steak on the menu 1.00

00:03:49.660 makes your $30 steak feel cheap as fuck. 0.99

00:03:52.860 So what you wanna do is show you have a high price first. 0.99

00:03:56.420 When somebody asks you like how much it is,

00:03:58.040 just say, well, we have a few options.

00:04:00.320 At the highest level or VIP level, we have this,

00:04:02.700 and that should be three to five times more expensive

00:04:05.240 to the next level.

00:04:06.140 Then we have this level,

00:04:07.460 and this is where most people start.

00:04:09.220 I like to do that so that I anchor them there,

00:04:11.680 because then if they don't wanna be like most people,

00:04:14.300 they might be like, no, I want the high level.

00:04:16.340 That'll make that option just feel so much more approachable

00:04:19.180 because you've anchored against a higher price.

00:04:21.140 Cheat code number six, sell less stuff.

00:04:24.640 If you wanna kill a business, I'll tell you how to do it.

00:04:26.940 Add a bunch of stuff to the business.

00:04:28.280 Complexity kills companies.

00:04:30.420 Being decent at everything just stops you

00:04:32.620 from being great at one thing.

00:04:34.560 Anytime I think of this, I go back to Japan

00:04:37.140 because that is a country that focuses

00:04:39.540 on being excellent at one thing.

00:04:41.820 If you go to a food court at a mall in Japan,

00:04:44.580 each specific place only does one thing.

00:04:48.200 I mean, some of them don't even sell drinks

00:04:49.840 because they're like,

00:04:50.400 we're not gonna be the greatest at drinks.

00:04:51.560 So you gotta go buy your drink from the drink person

00:04:53.080 because they're masterful at that.

00:04:54.580 So here's what you need to do.

00:04:55.580 You need to cut your product line down to the top 20%

00:04:58.960 that makes 80% of your money and profit,

00:05:02.520 always use gross margin and say no to everything else.

00:05:05.740 Number seven, sell painkillers, not vitamins.

00:05:08.920 I know, you think what you've got

00:05:10.920 is like the coolest thing in the world.

00:05:12.280 The problem is, is it doesn't solve a pain.

00:05:14.480 It's a nice to have.

00:05:15.320 You know what the easiest thing in the world to sell is?

00:05:17.500 Money.

00:05:18.200 That's why people that sell anything around sales, marketing,

00:05:21.140 they make a lot of money because they're selling money,

00:05:23.680 which is the number one pain in most people's lives.

00:05:25.580 So it's easy to sell.

00:05:26.780 Just think about what you sell and just ask yourself,

00:05:29.920 where's the pain?

00:05:31.280 Where's the problem?

00:05:32.540 It's like if you have a leaky roof, you get it fixed today.

00:05:36.160 A nicer looking roof, maybe in 15 years

00:05:39.400 when you decide you got to upgrade your house.

00:05:41.280 Not a now thing.

00:05:42.040 People only buy what they need right now,

00:05:44.000 not what will help them later.

00:05:45.840 So here's my advice.

00:05:46.960 Ask your customers around what you solve for them.

00:05:49.840 What keeps them up at night?

00:05:51.620 Use their exact words in the pitch.

00:05:53.780 It's called echo marketing.

00:05:55.740 Then show them what happens if they wait.

00:05:58.380 If you can do that, they will buy a lot more today.

00:06:01.680 Cheat code number eight, make your offer irresistible.

00:06:05.140 Great offers beat fancy marketing every day.

00:06:08.740 Most businesses fail because their offer is weak.

00:06:11.320 Not because of their ads, not because of their website,

00:06:13.860 not even because of their team.

00:06:15.020 They just haven't communicated strongly

00:06:17.360 exactly how they can help the customer.

00:06:20.060 So your offer should only have four things.

00:06:22.360 One, a clear promise.

00:06:23.900 Nobody buys coaching or software.

00:06:25.700 They buy the transformation.

00:06:27.320 The second is risk reversal.

00:06:28.900 What is the risk of me making a decision

00:06:30.680 or not making a decision?

00:06:31.820 And how can you give me a guarantee?

00:06:33.600 Maybe you make it performance-based fees

00:06:35.220 or you do a done for you

00:06:36.640 where you structure it in a way that removes their fear.

00:06:39.720 The third is you have to stack value.

00:06:41.920 They wanna feel like they're getting a good deal.

00:06:44.360 So then you go into the bonus bank

00:06:45.920 and then you think about how can I make this an exclusive?

00:06:48.560 How do I use the value to get them

00:06:51.280 to make a decision today?

00:06:52.760 It has to amplify the perceived value

00:06:55.060 of what you're selling.

00:06:56.240 The fourth is we wanna build scarcity and urgency

00:06:58.540 because if you don't, they're just not gonna do anything.

00:07:00.820 They're just gonna put it off to another day.

00:07:02.800 I always say, I wanna help you take it off your to-do list.

00:07:05.720 And that's where you have to use language

00:07:07.040 like limited spots, deadlines,

00:07:08.980 or maybe you have a real, don't lie,

00:07:11.140 capacity cap to force the action of making a decision.

00:07:14.360 Now, if you're a business owner and you want my complete offer template, including my internal

00:07:18.740 sell by chat playbook, plus my content strategy that took me years to develop, it's yours for

00:07:24.220 free. Just go find me on Instagram and message me the word YouTube offer and I'll send it over.

00:07:28.780 Cheat code number nine, partner at the point of sale. This one will change the game for you.

00:07:34.200 If you start a business and you got no credibility, if you find somebody that has a lot of credibility

00:07:38.760 in the market and you partner with them, you can go from zero to hero in one partnership.

00:07:43.660 The way I do business all the time is ask myself who has access to my customers because the fastest

00:07:50.080 way for me to grow my business and build my credibility is to find people who have done

00:07:54.040 all the heavy lifting, partner with them and have them tell their community about me. For example,

00:07:59.800 products sell faster on Amazon than any other website. Why? Because they've built the trust

00:08:04.000 and they have the traffic and you want to find other people in your industry that influence your

00:08:08.140 buyers that have the trust and the traffic. It sounds hard, but it actually is not that bad.

00:08:13.360 you just have to do the work. So here's my very tactical advice to you. Find three businesses

00:08:18.540 that already sell to your dream customers, but don't compete with you and offer them a cut of

00:08:22.900 every sale to promote your stuff. You can go from 10% to 20% to 50%. You got to look at your margin

00:08:28.920 so you don't go broke. But at the end of the day, the sweeter the offer, the more they're going to

00:08:33.360 want to promote, the more customers you're going to get. And it could be just something you do for

00:08:36.940 a year to get some momentum and then decide to build your own marketing strategy. Cheat code

00:08:41.500 number 10 build momentum not motivation motivation fades momentum is contagious it's about building

00:08:48.860 a system that runs whether you feel inspired or not while motivation requires constant refueling

00:08:54.300 i have a system i follow my feelings don't matter i follow it i get results i create momentum

00:08:59.500 if i have to ask myself do i feel motivated to shoot this video guess what i don't always but

00:09:05.340 it doesn't matter i created a commitment that builds momentum so here's how we do this in a

00:09:09.980 very tactical way the way i design this for my company is i use this framework called the business

00:09:15.100 flywheel by jim collins in his book good to great you essentially identify four to six different

00:09:20.780 steps that you do over and over and all of a sudden it creates a flywheel takes a while to

00:09:26.860 get going but once it's going it's really hard to stop maybe it's creating content that gets customers

00:09:31.420 then you deliver results then they give you referrals and then you repeat that would be the

00:09:35.740 most basic one now you want to create a custom one and you can go online to see a bunch of different

00:09:39.580 examples of a business flywheel but the whole idea is follow those steps and keep spinning it

00:09:45.020 and spinning it and it's going to create that momentum the whole point is that every step makes

00:09:49.020 the next step easier and that's how we build momentum that keeps going on its own cheat code

00:09:53.180 number 11 think in constraints this is how i scale companies i always do this i always go what is the

00:10:00.220 bottleneck most businesses say everything's broken that's not true there's one thing that's broken

00:10:04.860 more than the rest. Fix that bottleneck first and your business will grow. The challenge is most

00:10:09.640 people are trying to solve things that are just not now problems and the right action at the right

00:10:14.660 time is actually how we win. That's why I always say that sequencing equals success. I have to

00:10:19.300 spend more time analyzing the game to figure out what's my right next move so that I use the

00:10:24.600 resources I have to solve the biggest problem to unlock the next level of resources. If I had to

00:10:29.280 visualize it, think of it like a traffic jam. It always happens at the most narrowest point.

00:10:33.640 When you solve that narrow point, widen it up,

00:10:36.180 the whole thing frigging flows.

00:10:38.200 Then all of a sudden the highway 0.93

00:10:39.180 doesn't feel so frigging congested.

00:10:40.880 Another way to ask yourself the question

00:10:42.240 is if your business grew by 3X next month,

00:10:45.200 what's the first thing that would break?

00:10:46.680 Fix that and watch your revenue grow.

00:10:48.700 Cheat code number 12, subtract before you add.

00:10:51.940 Less things make it easier to grow fast

00:10:54.500 because you have less pieces that could break.

00:10:56.920 My rule is you can't pick something up

00:10:58.800 until you put something down.

00:11:00.120 And that's why our core value in my companies

00:11:02.580 is simple scales.

00:11:04.600 When I look at products that people build

00:11:06.020 and they add all these features,

00:11:07.440 I'm like, the interface looks complicated.

00:11:09.860 Why not focus?

00:11:11.020 It reduces your support costs, your maintenance costs,

00:11:13.400 and your complexity debt.

00:11:15.100 If you don't, you'll hit the complexity ceiling

00:11:17.420 and wonder why you can't grow.

00:11:19.160 My favorite example is Elon Musk.

00:11:21.360 He has these five things.

00:11:22.400 He calls it like five optimization algorithms.

00:11:25.060 And one of them is remove stuff out of the process.

00:11:27.580 And his rule is if you don't break things

00:11:29.960 as you remove stuff out of it,

00:11:31.560 then you didn't remove enough.

00:11:33.260 So here's what I need you to do.

00:11:34.520 Cut what doesn't work.

00:11:35.980 Only keep the bare minimum.

00:11:37.780 Kind of think of it like a spring cleaning.

00:11:39.740 I would just list all your processes,

00:11:41.620 all your products, all your systems,

00:11:43.660 and figure out which one are just there

00:11:45.940 from old things that you were doing

00:11:47.260 that don't really add value today,

00:11:48.680 and just clean them up.

00:11:50.480 See what breaks.

00:11:51.440 Add it back to the breaks.

00:11:52.640 Sometimes businesses to grow need to trim,

00:11:55.700 they need to clean, they need to get ready to grow.

00:11:58.420 Cheat code number 13, have very high standards.

00:12:01.900 Standards are guiding principles.

00:12:03.960 It helps people understand how to interact with you

00:12:06.480 from team members to customers.

00:12:08.740 But standards aren't what you say they are,

00:12:10.900 they're what you accept.

00:12:12.360 A standard is finishing this sentence,

00:12:14.480 I will always, I will never allow.

00:12:16.920 If you can go dot, dot, dot, this or that,

00:12:20.080 that is called a standard.

00:12:21.500 Systems tell people what to do,

00:12:23.400 but standards tell them what good looks like

00:12:25.580 so that they can self-correct.

00:12:27.440 Here's a trick to know what your standards are.

00:12:29.480 What happens when you're not there?

00:12:31.260 How do people react?

00:12:32.320 How do people respond?

00:12:33.180 How do people show up?

00:12:34.300 That is a standard.

00:12:35.840 There's not what you wish they would do.

00:12:37.320 It's what they actually do that tells you the full story.

00:12:39.620 So here's how you set a standard.

00:12:41.220 Define what good looks like.

00:12:42.780 Focus on the outcome, not just the process.

00:12:45.600 And then hold people to that standard.

00:12:47.500 Just show them.

00:12:48.240 Teach them, train them, and then go, here's your work.

00:12:50.700 Here's the work I expect.

00:12:51.740 That's the standard.

00:12:52.900 Map it.

00:12:53.340 It's not there.

00:12:53.920 Can you do that next time?

00:12:55.220 You got to be super clear.

00:12:56.680 Cheat code number 14, buy back your time.

00:12:59.620 Yes, I keep coming back to this,

00:13:01.220 but it is the thing that's made me

00:13:02.340 the most money ever in my life

00:13:04.180 because time is your most valuable resource.

00:13:06.580 The truth is, is you can always make more money,

00:13:08.760 but you can't buy more time.

00:13:10.560 Hiring a cleaner saves you hours every week,

00:13:12.960 giving you more time to focus on the business.

00:13:15.840 Having an assistant join your team

00:13:17.580 to take over the administrative tasks

00:13:19.260 so that you can do more marketing

00:13:20.660 and make sure the customers are happier

00:13:21.960 and do some sales processes.

00:13:23.560 To me, that is a great use of your time.

00:13:25.640 So here's something very tactical you could do.

00:13:27.980 Outsource any task that doesn't make you money.

00:13:30.840 Free yourself from the admin work.

00:13:32.820 My brother had a big issue

00:13:33.960 when he first started his home building company

00:13:35.400 because he was spending 12 hours a day

00:13:37.260 just running around grabbing stuff for people.

00:13:38.940 And I was like, bro, you can hire a runner 1.00

00:13:41.180 to run around and do that to bring people stuff on site

00:13:44.180 so that you could be on the phone talking to clients.

00:13:46.780 You're gonna make more money selling a house

00:13:48.000 than you are going to get somebody a brick

00:13:49.420 they forgot to buy.

00:13:50.540 Cheat code number 15, build a business that doesn't need you.

00:13:53.560 When you build a business that doesn't need you to grow,

00:13:56.700 that is a great business to run.

00:13:58.680 And the truth is, real wealth is only created

00:14:01.760 when your business generates income

00:14:03.700 that can happen without your presence.

00:14:06.640 Think about McDonald's.

00:14:07.800 It runs the exact same whether the owner's there or not.

00:14:11.320 I've been all over the world with my kids buying McDonald's

00:14:14.220 and I will tell you in Japan to New Zealand to the US,

00:14:17.560 it's the same and the person who owns a McDonald's

00:14:20.560 isn't in the building.

00:14:21.780 He's probably on the beach somewhere.

00:14:22.880 So here's the experiment.

00:14:25.140 Imagine you took a four-week vacation

00:14:27.460 and you weren't allowed to check Slack or your email.

00:14:30.680 What would break?

00:14:31.600 What wouldn't get done?

00:14:32.800 That essentially is your hit list of things

00:14:34.860 that you need to start thinking about

00:14:36.140 creating system around and delegating to other people.

00:14:39.280 Because great leaders,

00:14:40.740 they run as fast as they can to not be needed.

00:14:43.780 You might have to learn to let go.

00:14:45.760 Cheat code number 16, look at your numbers every day.

00:14:49.260 Numbers tell the truth.

00:14:50.640 If you want something to get better,

00:14:52.620 you need to know where you're at.

00:14:54.280 Most people won't step on a scale

00:14:56.000 because they don't wanna know they're overweight.

00:14:57.920 But the truth is the numbers tell the truth.

00:15:00.460 And once you know the number,

00:15:02.300 then attention, or what I like to say,

00:15:04.040 sunlight will sanitize all things,

00:15:05.920 which means it'll get better.

00:15:07.960 When we measure things

00:15:09.180 and we increase the frequency of measurement,

00:15:11.660 the number gets better.

00:15:13.220 And daily tracking prevents those small little problems

00:15:15.980 from becoming massive disasters.

00:15:17.940 If you think about it,

00:15:18.600 a fitness tracker changes how people exercise.

00:15:21.120 When they start measuring and they look at it,

00:15:23.540 all of a sudden they're gonna make different decisions.

00:15:25.340 How often do I go?

00:15:26.360 How heavy do I lift?

00:15:27.720 What did I eat?

00:15:29.060 Those are all ways to measure daily.

00:15:31.640 So what I want you to do in your business

00:15:33.200 is build a simple one-page dashboard

00:15:35.700 where you track your top three to five numbers

00:15:38.480 that you check on every day.

00:15:40.540 I'm talking the first thing before you open your email,

00:15:43.400 before you check your Slack post, before you do anything.

00:15:46.220 For me at Martell Ventures,

00:15:47.440 it's enterprise value created per dollar spent.

00:15:49.580 I have one metric where I look at my dollars deployed

00:15:52.780 to create enterprise value.

00:15:55.100 That way I can focus on supporting the team

00:15:57.600 to increase that.

00:15:58.500 I'm just asking you to write down three to five,

00:16:00.360 but if you can distill it into one, even better,

00:16:02.940 just make sure you're looking at it every day.

00:16:04.880 Cheat code number 17, measure what leads to money,

00:16:08.120 not vanity.

00:16:09.200 Oh my gosh, people will waste their time.

00:16:11.360 They'll measure things like website traffic

00:16:13.260 because they think they're rich.

00:16:14.620 Guess what?

00:16:15.180 Your strike transactions is how you get rich,

00:16:17.420 not the amount of traffic you get to your website.

00:16:19.120 oh my god i had a viral video did you get any customers no those don't matter the vanity metrics

00:16:25.280 will get you off on a tangent and distract you and your team doing stuff that doesn't matter

00:16:30.640 make sure you get everybody focused on the thing that actually moves the needle stop obsessing over

00:16:36.400 likes views team size that's another one oh how big's your team who cares that's not impressive

00:16:41.600 you know what's impressive a million dollars a profit per team member that's impressive track

00:16:46.400 that figure out how you can improve that get your team involved on increasing that and watch your

00:16:50.960 whole life expand cheat code number 18 pay for results not time i have people tell me they have

00:16:57.120 software installed on computers that track people they're like i monitor my team using software

00:17:02.800 that's crazy i don't track my team's time i don't care what they do when they go to the gym how they

00:17:07.200 get it done i track the output and the way i make it so that it's win-win is i ask myself what result

00:17:13.280 I want, and then I tie their pay to that result. I make it simple. These are your personal goals.

00:17:19.260 These are the business goals. Here's how I'm going to measure your success, and they're aligned.

00:17:23.440 Terrible bosses track hours. Great leaders track output. I care about the results,

00:17:29.560 not the effort to get the results. So here's what I want you to do. I want you to think about ways

00:17:34.620 where you can pay people for the results, not their hours. If you hire somebody to do social

00:17:38.680 media for you, maybe you give them a lower base and then you give them a variable compensation

00:17:43.500 based on their growth of followers. That way, the worse they perform, the less they make so they can

00:17:48.780 self-correct. And also, it's a great way to give them an unlimited compensation. Just make sure

00:17:54.160 you give them clear goals tied to their pay that's easy to measure. Cheat code number 19,

00:17:59.820 fire based on expectations, not feelings. Most people, by the time they got to fire somebody,

00:18:05.360 there's a lot of emotional shrapnel involved my philosophy is i set the expectation on day one

00:18:11.680 i explain to them what that looks like if i see them fall short i remind them in private i coach

00:18:16.800 them up to deliver if they can't then i explain to them there's no place for them on this team

00:18:21.600 it's just like a professional sports team if i hired you to be a quarterback and you can't

00:18:27.120 throw the ball and actually get a reception then i can't keep you on the team because there's a job

00:18:32.240 called quarterback that needs to be done so that everybody else on the team as a team can win.

00:18:37.280 There's no emotion about that. I'm just very clear. So take the feelings out of it, make the

00:18:42.140 expectations clear, and let people transition onto other teams where they might be world-class at.

00:18:47.180 They're just not going to win on your team. So here's how you do that. First off, you set clear

00:18:51.300 agreements. Sometimes I call these SLA, service level agreements, for every person on your team.

00:18:56.340 These are the non-negotiables. This is, here's how we function in that role. That way, if somebody

00:19:00.940 keeps missing them it's probably feedback that it's time to let them go cheat code number 20

00:19:05.160 build moats most important if you want to dominate in business as a cheat code is you need to

00:19:10.860 understand how to create a competitive moat around your business so that it doesn't make you so easy

00:19:16.580 to compete against if you don't have a moat then it's really easy for people to come in take your

00:19:20.420 customers and then leave you defenseless moats protect profits many people say that monopolies

00:19:25.680 is the best way to make a lot of profit that's why you have google you have facebook because

00:19:28.820 Technically, they've built this wild moat

00:19:30.980 that makes it so that nobody can attack their margins.

00:19:33.880 Coca-Cola's got their secret formula.

00:19:35.840 Tesla's got their charging network.

00:19:37.780 Nobody can copy those overnight

00:19:39.540 because they have these moats.

00:19:41.120 So I wanna give you something very tactical.

00:19:43.220 You need to build a moat by owning something

00:19:45.160 other people can't copy easily.

00:19:47.180 So think about your network,

00:19:49.020 investing in your expertise, the systems,

00:19:51.760 maybe you're creating AI system prompts

00:19:53.860 because that's intellectual property.

00:19:55.800 And most importantly, as you've seen,

00:19:57.460 just your personal brand.

00:19:58.820 because you will take you with you

00:20:00.420 for the rest of your life.

00:20:01.640 Make yourself the only obvious choice.

00:20:04.220 That's how we create a moat. 0.64

00:20:05.460 I know that's a lot.

00:20:06.620 I just went over 20 quantum level cheat codes

00:20:09.560 that I've learned over the last 29 years of business.

00:20:12.700 And it can feel a little overwhelming,

00:20:14.100 but here's what I want you to do.

00:20:15.440 Don't aim for mastery.

00:20:17.360 Just ask yourself what resonated the most for you,

00:20:20.100 and then just choose that one and say,

00:20:21.800 I'm gonna go work on that.

00:20:23.100 And you can keep coming back to this message

00:20:25.740 to review those 20, to ask yourself how you're doing.

00:20:28.500 but I want you to leave me a comment below

00:20:30.400 and let me know what's the one

00:20:31.920 that you'll commit to this week.

00:20:34.060 And again, if you're a business owner

00:20:35.600 and you want my internal sell by chat playbook

00:20:37.620 with my internal offer template, how I create content,

00:20:40.760 the exact sales strategy that I use myself

00:20:43.180 to chat with people on social media,

00:20:44.820 just find me on Instagram and message me the word

00:20:46.940 YouTube offer and I'll send it over to you.

00:20:49.380 Now, if you wanna learn to build systems

00:20:51.580 that make business easy, click the video

00:20:53.740 and I'll see you on the other side.

Dan Martell - March 16, 2026

Give Me 20 Minutes and I’ll Make You Insanely Rich

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