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Dan Martell
- February 03, 2026
Give me 25 minutes, and you’ll get more done than 97% of people
Episode Stats
Length
25 minutes
Words per Minute
203.84158
Word Count
5,147
Sentence Count
247
Misogynist Sentences
1
Hate Speech Sentences
3
Summary
Summaries generated with
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.
Transcript
Transcript generated with
Whisper
(
turbo
).
Misogyny classifications generated with
MilaNLProc/bert-base-uncased-ear-misogyny
.
Hate speech classifications generated with
facebook/roberta-hate-speech-dynabench-r4-target
.
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If you're the kind of person who wants to get more done in less time, then you've clicked on
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the right video. Because if you give me just a few minutes, I'll give you decades of productivity
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advice in return. Because the most successful people, they don't rely on discipline or willpower
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to be productive. They rewire their brain to make it impossible to fail. I've got intense ADHD,
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but the systems I've built turn that from a weakness into a weapon. And those systems is
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what helped me build several multi-million dollar businesses. And through it all, I've learned there
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are only five things that make productivity simple and life a whole lot easier. Starting with the
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two-minute rule. I first learned this from a guy named David Allen. He wrote an incredible book
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called Getting Things Done. And a long time ago, I went to an event in New York City where he's
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speaking and he shared this wisdom that was so simple yet so profound. A rule that applies to
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everything that I'll talk about today. If something takes less than two minutes, just do it. Don't
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think it. Don't plan it. Just act. Most people spend more time writing down, tracking, put it
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in their project management software than the actual work to just do it. The longer you hesitate,
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the heavier the task actually gets and the longer the list of the task get. I like to say JFDI,
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Just do it. Send the email, book the meeting, shoot the video, respond to the text. Just do
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it now. Less than two minutes. Don't even write it down. Those tiny actions actually build massive
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momentum. Reminds me of this quote by Jeff Bezos, which I love. He says, stress doesn't come from
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hard work. It comes from ignoring things that you shouldn't be ignoring. It's true. Some people
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create more pain in their life from the decision they got to make than the downside that might
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happen if they just make the decision. Now, not every task takes two minutes. So what do you do
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when you've got real work that demands focus, energy, and time? You need to fix your focus.
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Here's a wild idea. You can't be productive if you have no idea what to focus on. Clarity
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creates acceleration. If I have a clear direction of where I'm going, I can sprint. Most people wake
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up wanting to be productive, but they can't be productive because they don't know what they're
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trying to produce. In many ways, I think about it like a target. How can I hit a target if I can't
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see it? But once I see it, then it's about focus. Follow one course until successful. That's what
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the best of the best do. As a nerd, I think of it like a vector. And if you don't know what that is,
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it's an easy thing to understand. A vector is essentially an arrow. The arrow has a direction
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and it has a force. If it's got a lot of power behind it, then that vector is strong in a
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direction. It means that it's not about just how hard you work. It's about working in the right
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direction. This first got introduced to me through a guy named Sean Ellis, who's like the original
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growth hacker, if you've ever heard that term. And he shared me this concept called North Star
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Metrics. Essentially, he said, if you can distill everything you're trying to accomplish in your
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business into one number, then it gets everybody focused on the right thing. So I was building this
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company Clarity. And when we sat down as a team and looked at it, we realized there's this thing
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called expert driven signups to the degree we could convince people that were using our platform
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to share it with other people and they would drive signups to use our product, that that was our
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North Star metric. That became our focus. That became our guiding light for all things, our
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sprints, our developments, our marketing, everything. That one decision to get everybody
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focused on our North Star metric is the reason why we sold the company two years later. Real
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productivity isn't managing time. It's managing focus. So here's two steps you can follow to fix
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your focus. The first, you have to define your 12 power goals. At the beginning of the year,
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I always sit down and I go for a walk and I get quiet and I sit down with my heart in the trees.
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I literally like to go to nature. And I ask myself, what do I want to accomplish this year
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in all aspects of my life, from the business side to the family side, to the adventure side,
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to just creating the world.
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And I just do a flood of consciousness.
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I just write down a bunch of things.
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Now, what I do is I take that list and I look at them
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and I always take the one thing that goes to the top
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that if I accomplish that one,
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it makes everything else easier.
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But then I backfill it with the other 11 that are aligned,
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that feel good, that, I mean, that are crazy.
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A couple of years ago, I had this wild idea
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to donate 10,000 copies of Think and Grow Rich
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to every kid in my hometown
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as almost like an economic experiment in our city.
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That process of having those 12 goals is the first step
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because that'll give you a North Star.
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Where most people miss the opportunity
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is I then set up a habit to review that list
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three times a day.
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Think about it.
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Most people write a business plan or a life plan
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and then after the first few weeks,
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they put it in a drawer and they never revisit it.
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Because I sit down and I have triggers set up in my life
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when I sit in my car, when I'm at my office,
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when I read in the morning,
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where I pull out my phone and it's in a note file
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and it's literally pinned at the top of my phone
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and I just review and that allows me to ask myself,
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how aligned is my calendar?
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What do I got going on today?
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When's the last time I did anything on that?
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It reminds me of a quote by Stephen Covey,
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which he says, the main thing
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is to keep the main thing, the main thing.
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Essentially, if these are your goals,
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look at them and make sure your calendar reflects your goal.
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If you do that, you will be a freaking weapon.
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Then we have to choose our top three daily wins.
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Essentially, we have to ask ourselves,
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what are the projects that we move forward
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that if we win around, we'll get these things done.
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You know, a lot of these are projects,
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but I actually need to break it down
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into something tactical and tangible.
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So it has to be aligned with your goals.
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That's why they're three daily wins.
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If all I do is get those three things done for the day,
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I consider the day absolutely a winning day.
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And my mission every morning
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is to create what I call a winning streak.
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Start with a focus, get those things done,
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and everything else would backfill.
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All the got a second meetings, the conversation,
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the TikTok feed, the tweets, the requests, the text messages, the all that, all that will fill
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in. These are the big rocks, three things, three projects, I get them done, usually first thing in
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the morning, and everything else feels like gravy. And look, if you're a high level entrepreneur
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juggling employees, meetings, travel clients, a family that really wants you to be present at
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dinner, you know, focus isn't a luxury. It's a necessity. That's why I created the perfect week
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template it's the system i use to protect my deep work and ensure that my team has the rhythms that
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i have the health and the relationships are maintained so i can be successful i created this
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specifically for founders and operators with real responsibility so if that's you and you want me to
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send it over to you for free dm me the word youtube week on instagram at dare martell or click the link
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below in the description i'll send you over a copy now you know exactly what matters but if you really
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want to be productive with your time the next step is cutting everything that doesn't cut the crap
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you don't need more to win you need to do less most people fail in life from indigestion not
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starvation meaning they say yes to too many things at once they get overwhelmed and through that
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overwhelm they don't feel productive they get anxiety they get stressed out they got to take
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medication it's wild what people will do to themselves so instead of saying yes to everything
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because we think it's a game of addition it's actually a game of subtraction it's removing
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things out of your life so you can focus on the things that are actually going to move it forward
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the skill i would invite you to consider is a very deep scientific and powerful skill called
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the art of saying no no is a complete sentence and it ends with a period you don't have to give
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a reason you can just check in with your heart and say if it doesn't resonate it's a no my wife
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and i have this very simple rule if it isn't a heck yeah it's a hell no if somebody's asking
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you to do something and that thing would be today or tonight and the answer would be no
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then i don't care if it's in six months make it a hard no it's better to close the loops by making
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a decision not leaving them open see that two minute rule coming into play then to leave it as
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a maybe you will stress yourself out around maybes if you would jump out of bed to go do the thing
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that you're being asked to do then yeah do it if it's a no just say no put yourself first so here
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are three ways to cut the crap out of your life and become more productive immediately the first
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one say no by default it's a wild concept to consider that no matter what you're asked to do
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by other people just say no now i know you have if you have a boss or you have clients you might
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not want to do this because you'll probably get fired but protect your calendar treat it like a
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bank account that every time somebody asks you to do something they're essentially asking for you to
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give them money because they are it's your time you just don't realize it every day has 86 400
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seconds think about that is in dollar bills every time somebody asks hey you got a second they're
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They're not asking for a second.
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They're asking for maybe $17, maybe $60.
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Like, what are they asking for?
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And if you wouldn't give them that, protect it,
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which then allows you to choose how you use your time,
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which I'm gonna get into in a second.
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If it aligns with your goals, then it's an easy yes.
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If it doesn't, then you say no.
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But be careful, because there's this middle ground
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of things that will stretch you, that will scare you,
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that will put you outside of your comfort zone.
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it. I don't want you to get too quick to say no. If it aligns with your goal and it pushes you
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outside of your comfort zone, those are the ones that are yes. So next we have to audit your time
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weekly. Every Sunday, I want you to take some time to look at the previous week and ask yourself
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what worked and what didn't. The stuff that worked, run the play. The stuff that didn't,
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cancel, cut, clear it, fix it. And then on a monthly basis, look at your previous month
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and then create a thing called the kill list.
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Essentially eliminate any task,
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any reoccurring stuff that don't support your dreams.
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Have no mercy.
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If you don't, you won't create the space
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to do the work that's gonna push your life forward.
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And you do that by either deleting, delegating,
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automating, or just doing the work.
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And last, one of my favorite, simplest, easiest,
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and easily the most productive
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is pretty much live in D&D mode.
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D&D mode is yes, on your phone.
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Right now my phone is do not disturb.
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But by default, you should literally get rid of all your distractions.
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For those that are willing to follow along, and I want you to leave a comment below and
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let me know if you did it, go into your notifications and turn them all off.
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Oh, I know.
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You're going, I can't.
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What about my calendar?
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What about my messages from my friends?
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What I know.
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Here's what I've discovered.
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we allow these tools to take away from our life our distractions our focus and all I would say is
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schedule time to plug in either for me 11 30 or 4 30 but I also even use the time when I'm doing
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my fasted cardio in the morning to do all my slack messages I've blocked these times to plug in I
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don't let the apps distract me I'm so easily distracted with my ADHD that like I said I had
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to create these systems so that I could just be productive. It turned in to be a massive level up.
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Turn it off. I dare you. Turn it off. And then you decide when you want to plug into an app.
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Notifications add so much crap into our life that we need to learn how to cut it.
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If you do this, you'll be way more focused on what matters most.
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All right. So once you've cleared all that noise all over the place, it's time to optimize your
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productivity for your most important resource. Protect your peaks. Believe it or not, time is
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technically not your most valuable resource. It's your energy. I don't care how productive you want
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to be. If your body is like shutting down, your brain is fried, you will not create your best
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work. That is energy. Every person has natural energy peaks. So you got to protect it like it's
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sacred ground. When you line up your toughest work, your most creative work, your most challenging
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work with your peak hours of productivity, you get way more done with way less effort. For me,
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it's mornings. It's my deep work. Do not allow just anybody to come in during your peak time,
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your peak energy to create and distract you. The way I think about it is the energy that I put
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into something is felt out of it by the people consuming it. So my energy flows where my attention
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goes, I can't be distracted if I'm trying to do big things. Here's a wild thought that I had one
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day is that early in the morning or late at night, if you think about it, everybody else in the world,
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they're actually horizontal. They're sleeping, they're dreaming. And I think the reason why
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most people do the most creative work then is because the connection to their creator is thin,
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right? Everybody else is sleeping and they're dreaming so that you can tap into that energy.
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I know it's wild.
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There may not be any signs to back it up,
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but I will tell you when I create in the morning,
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connected to my creator,
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I come up with the most amazing and beautiful
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and elegant solutions to my biggest problems.
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So here are two simple and powerful ways
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to maximize your energy and protect your peaks.
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The first is we have to do an energy audit.
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We talked about doing a time audit.
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Now we gotta look at energy.
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We have to look throughout our week and our day,
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what are the things that take our energy?
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And what I've discovered is that most people
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already have these natural flows.
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Like maybe in the morning it's really productive
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and in the afternoon is when you'd prefer
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to be talking to people.
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That's what I do.
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I don't do any meetings before 11 a.m.
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Why?
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Because that work is for me.
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Once I invest in me, then the rest of the world can get me.
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But guess what?
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They'll get a better version of me
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because I know that that morning was spent
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doing things that are gonna move my dreams forward,
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my goals forward, my tasks forward.
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And then when I show up, I'm present with them.
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I'm not thinking about stuff that I should be doing later on I'm not giving
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myself an out in the morning because I know I'm gonna get back on my laptop
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after I put the kids to bed and if you do that and you honor those energy flows
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then it creates a rhythm I know you've had these moments they're usually the
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day before you have to go on vacation where you wake up because you have all
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this stuff you got to do and you honor that task list you honor that calendar
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and you're just like oh my god I got so much done today why can't every day be
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like this it can be look at what happened look at your energy levels and try to replicate it
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the other one is exhaust the body tame the mind i believe most people have to take medication
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or self-medicate or do whatever they can to try to be focused because they don't get their body
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moving i got this concept from an old stoic quote that said that we treat the body rigorously so
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that it won't be disobedient to the mind as somebody who suffers with adhd i have to move my
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body every day like i work out first thing in the morning and when i work out i push to the point
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past pain because there's something that happens in that pump it actually clears my brain it's the
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weirdest thing it's almost like a chiropractic alignment of my mind at the gym so if you've
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never try it do it most people go like oh i'm gonna be so tired after the gym opposite it's
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funny saying it's like i've never left the gym feeling tired more so than how i felt going in
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i like to put my most difficult tasks right after the gym my most creative tasks like this right
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after the gym why because that's when it's gonna get my best work my mind is primed after i work
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out because i exhaust the body tame the mind and your gym could be as simple as putting a weighted
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vest and going for a walk. It could be as simple as doing 100 air squats. It doesn't have to be
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complicated. You'll be surprised how much more productive you'll be. So now we got our body
00:16:00.820
and our energy and our mind right, but none of that will actually make you more productive if
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you don't follow this next step, which is setting up simple systems. This is a universal truth.
00:16:12.060
Systems beat motivations every single day of the week. A lot of people ask me, like,
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i don't know how you stay so motivated i'm not i just follow the system i make it easy for me to
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win i just have checklists that i have a little bit of discipline to start with and review it
00:16:28.120
and the best part the more you build your life the more people you'll have in your life the
00:16:32.440
more you'll coordinate with other people to do life and they will keep you accountable to the
00:16:37.240
system like my whole team works out when we travel we work out i literally think they would probably
00:16:41.960
be like oh something's wrong with dan if they texted me or i texted them and said i'm not going
00:16:45.960
into the gym tomorrow. So that's the whole point is that everybody has goals, you know, as James
00:16:51.600
Clear says, but it's the systems that create the winners, not the size of the goal you wrote down
00:16:57.820
on a paper. It's almost gotten to the point where I just make it hard on myself to fail. For example,
00:17:03.940
when I was writing my book, buy back your time, I said to myself, I will sit down and I will write
00:17:08.780
every day. And I sat there and I wrote every day. I think I made it to like 22 days. And then I
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realize I hated it and I didn't want to do it. And then I missed one day and one day turned into
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three days and then I wrote a little bit and then I didn't touch it for weeks. That was not a winning
00:17:22.400
system. What I then changed was that I hired somebody, his name is Ron, and I said, you be
00:17:28.020
the book CEO. You hold me accountable. You're the expert. I will work for you. So I created a system
00:17:35.100
with Ron where we actually co-created this project called Buy Back Your Time, this beautiful blue
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book that's helped millions of people i had to create a system that i couldn't fail at by making
00:17:45.940
it other people's dreams and goals for me to support because i learned a long time ago and
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i don't know if this is true for you i will do way more for somebody else than i will ever do for
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myself i mean it's a challenge as you have more success in life to keep the hunger going when you
00:18:01.060
don't need anything and the way i do it is i make commitments to other people and that cheat code
00:18:07.860
has gotten me incredibly productive. Systems, it's a fun acronym. It stands for save yourself,
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time, energy, money, and stress. So here are a few strategies that you can use today to build
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systems that literally buy back your time. The first one is we have to batch our work. There's
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no world where the same work sprinkled out throughout your week makes sense when the ramp
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up time in your brain has to be focused. I call this batch work. So for example, if I'm doing
00:18:37.140
sales calls put all your sales calls together if you're doing content put all your content together
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if you're doing operational meetings put all your operational meetings together think of it this way
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because everybody thinks you can multitask you can't it's an illusion i don't care who you are
00:18:52.100
i will prove it to you if i asked you to count to one two three four five six all the way to 26
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how fast could you do it a lot of people pretty quick what about a b c d f g really quick most
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people if you do those back to back it'd be like 23 26 seconds if i then ask you to go 1a 2b 3c
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and onward not only will it take you a minute and a half to two minutes most people can't do it
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because the brain can't switch if you can just focus on one task and get them all done and stack
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those as batch meetings it will make you lethally productive and it's because of the neuroscience
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behind it. It's actually called cognitive switching. And when you're doing tasks that
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cause you to go from different sides of the brain, analytical versus creative, it's just
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not a winning strategy. The second is DRI. And it's an acronym. It stands for don't repeat
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yourself. As a programmer, I learned this when I was 17, that if I'm going to write some
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code, put it in a place where I don't have to repeat myself, and then I can reference
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it every other time I need it. Simple concept changed my life. Every time you make a decision
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about a preference. Is that saved in a preference file? Now, I know you may not need somebody to
00:20:01.500
help you today, but what about in the future when you want somebody else to do something for you?
00:20:05.040
If you have all your preferences in a file, you can give them the preference file. On the other
00:20:09.540
end of the spectrum, I have a document called Working with Dan. What is that? Exactly what
00:20:14.720
it sounds like. I have a document that introduces what it's like to work with me. Why? I work
00:20:19.900
differently. Think about everything I just shared with you. So when new people get put on my team,
00:20:25.000
I give them the document. And then that way, I don't have to repeat myself. I don't have to tell
00:20:29.140
them how I like to talk or meetings or structure or anything. It's all in the document. That to me
00:20:33.680
is the concept of don't repeat yourself. So create checklists, create systems, follow them,
00:20:40.000
because the more you do it, then you'll have the playbook to have somebody else do it for you.
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That's called proper delegation. Imagine how much time you would save if you never had to repeat
00:20:48.780
yourself. The third is the 108010 rule. And this one will change your life because a lot of people
00:20:53.580
have a hard time letting go because they're very creative and they feel that their unique vision
00:20:59.000
and approach to stuff is their fingerprint, which I get. But I know that at scale, across all these
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different creative industries, from book writing to software development to branding, there are
00:21:10.780
people that have built massive companies by not being involved in every project, but influence
00:21:16.740
every project. Did you know Tom Clancy? Have you ever seen his books or video games? He's been dead
00:21:21.820
for like 15 years and he's a best-selling author last week and the month before and the month
00:21:27.940
before and the month before why he used the 1080 10 rule to have other people write like him this
00:21:35.280
is available to every mom to every leader to every ceo the way it works is very simple you want to
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be involved when you're delegating any project in the first 10 i call that the ideation phase that's
00:21:47.560
where you sit down and you say, directionally speaking, consider this, consider this, here's
00:21:51.560
the outcome we want to achieve and give all of your inputs, resources, relationship, connections,
00:21:57.140
and encourage the team or the people to use those to move forward on the project. The other 80%
00:22:02.400
is the execution. This is where the team does 80% of the work. They actually go all the way to the
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end. Think about like Steve Jobs with Johnny Eyes. He used to come into the design studio,
00:22:14.000
talk to Johnny about the vision he had for a product.
00:22:17.040
Then Johnny would sit down with his team
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and take all that time to build prototypes
00:22:20.880
and get it to a place where there's a real product.
00:22:23.920
And then the last 10% is actually integration.
00:22:27.220
And that's where you can come back at the end
00:22:29.420
and you go, okay, let's make these little tweaks here.
00:22:32.360
And then I'm going to be involved in making sure
00:22:34.900
that it reaches the market the way I feel like it.
00:22:37.480
So that could be doing the press tour.
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If you're an author, that could be doing the podcast tour.
00:22:42.040
That could be Steve Jobs on stage at the event
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announcing a new product.
00:22:47.880
And finally, number four, standardize your meetings.
00:22:51.100
I can't tell you how valuable this is.
00:22:53.480
If that you create rhythms in your life
00:22:55.640
from work to personal that allows you to stay on track
00:22:59.540
so everything is moving towards
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achieving the life you wanna live.
00:23:03.200
I do this for every meeting.
00:23:04.820
I don't go to a meeting unless it has an agenda.
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My reoccurring meetings are few but very powerful.
00:23:10.520
I'm very clear about what my expectations are.
00:23:12.980
And I even do it for my personal life.
00:23:14.720
Today, actually, we have our family meeting
00:23:16.580
where we sit down and we have a structure to that meeting
00:23:19.020
that's written out the agenda
00:23:20.180
and we go over every aspect of our life every week.
00:23:24.360
Why?
00:23:25.060
Because I wanna make sure we're always aligned.
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It's one-on-one time
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because busy families sometimes forget
00:23:30.620
that that one-on-one time
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is where you have these beautiful conversations
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and moments that otherwise might get missed.
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Standardizing my meetings
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because I already have the rhythm
00:23:39.640
from doing my time and energy audit from before
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is a game changer for productivity.
00:23:44.400
Every meeting should have these five things.
00:23:46.300
First, you should have an agenda.
00:23:47.780
The other is you have a project owner,
00:23:49.140
what I call a DRI, direct responsible individual,
00:23:51.980
like who owns a meeting?
00:23:53.160
And guess what?
00:23:53.780
It's rarely me.
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Three, what are the decisions
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we wanna make in this meeting?
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Fourth is what are the next steps?
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Do we have them?
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And then when are the deadlines for those decisions?
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If you make sure every meeting has this,
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you will become incredibly productive.
00:24:07.260
and if you don't, it's just noise. If you build these into your daily, monthly, and yearly systems,
00:24:14.660
you'll see yourself get way more productive way faster. Now I know when I share these strategies
00:24:20.840
with people, they usually push back, especially if they're creative, especially if they're people
00:24:25.780
that they just want to like be a little bit more free in life because it can sound like a lot of
00:24:31.220
systems. It can sound like a lot of structure and a lot of people don't like structure. What you may
00:24:36.320
not realize is that if you want to be creative, then you have to have constraints. It's always
00:24:41.980
been that way. The more you have constraints, the more creative you can be because it allows you to
00:24:47.120
be present. If you actually want to be freer and have more time to feel creative, then having
00:24:54.540
structure is the way. And remember, if you want to download my exact structure for Design My Perfect
00:24:59.920
Week that has helped me buy back like 30 hours a week, just DM me the word YouTube week on
00:25:05.120
Instagram or just click the link below in the description and I'll send that over to you.
00:25:08.840
Next up, if you want to learn how to get rich without luck, talent, or a freaking trust fund,
00:25:13.620
click here and I'll see you on the other side.
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