Dan Martell - How all the people we admire use the BuyBack Principle

00:00:00.000 I watch Gary Vee do this.

00:00:01.280 I watch a lot of people that we admire

00:00:03.300 build these massive companies

00:00:05.000 that you would argue the product is innovation,

00:00:07.820 is creativity.

00:00:09.140 And the 108010 rule is this,

00:00:10.660 is I'm gonna spend the first 10% of a project

00:00:13.260 with the team to really talk about

00:00:15.760 what are we trying to do?

00:00:16.880 What is the story arc?

00:00:18.020 What is the narrative structure?

00:00:19.240 What is the resources we have access to?

00:00:21.700 What do we think it should look like?

00:00:23.560 And is Steve Jobs leaving his office

00:00:25.020 and going with Johnny Ives in the design studio

00:00:27.000 and just saying to Johnny, like,

00:00:28.520 I think we can get a hard drive that's small enough

00:00:30.400 to fit in the back of our pockets.

00:00:31.620 And Johnny going, I don't think those exist.

00:00:33.440 And he's like, go see, right?

00:00:35.020 It's that first 10%.

00:00:36.160 Johnny would take these crazy requests or ideas

00:00:38.240 and then work with his team.

00:00:39.680 And then they would eventually get to a place

00:00:41.520 where they had these finished products,

00:00:42.600 but Steve would still come in at the end,

00:00:44.120 that last 10% and polish it

00:00:46.160 so that nothing ever left the factory floor

00:00:48.980 without his stamp on it.

00:00:51.480 So that's what I'm saying to people.

00:00:52.480 I'm not saying you delegate and abdicate

00:00:54.460 and just be like, I hope it works out.

00:00:56.160 it's just take that 80% of the heavy lift in,

00:00:59.480 give it to somebody.

Dan Martell - May 19, 2023