Dan Martell - How CEOs Get Sh＊t Done - 5 Productivity Rules to Do More in Less Time

00:00:00.000 This is how CEOs get more done in a week than most get done in a year.

00:00:04.080 When I was in my 20s and 30s, I wasted so much time traveling,

00:00:07.600 and I would use it as an excuse to fall behind on my commitments

00:00:10.800 until I implemented these five CEO productivity rules

00:00:14.140 that helped me compress decades into days.

00:00:16.640 So here's how to compress time like a CEO.

00:00:19.980 Number one, daily non-negotiables.

00:00:22.300 The first CEO rule of productivity is keep your commitments.

00:00:25.480 If it's in your calendar, do it.

00:00:28.060 When I was starting my coaching program,

00:00:30.260 I sat down and I outlined all my daily non-negotiables

00:00:33.000 that made it impossible to fail.

00:00:35.180 And then I followed them and it made my results inevitable.

00:00:39.120 So here are three non-negotiables that any person can use

00:00:42.020 to absolutely accelerate their life.

00:00:43.720 Number one, read every day, 10 pages.

00:00:46.460 Without fail, if you follow me on social media,

00:00:48.000 you will see me post about my morning reading.

00:00:50.140 Why?

00:00:50.840 Because A, it's accountability.

00:00:52.720 So I'm reading to find the gold nuggets

00:00:54.220 I can share with everybody that follows me.

00:00:55.840 And two, I'm feeding my mind.

00:00:57.400 I'm ramping it up so that I'm connecting these different parts of my psychology so I can be

00:01:01.560 available for conversation. It's literally a primer of the day. And also, I consider it an

00:01:13.940 offering to the world because now I have this thing I can gift to the world. It's a new thought,

00:01:19.140 this new quote, this new idea. I'm like, Hey, have you ever heard about this? No. Yeah. I read it

00:01:23.500 this morning now you've got value to give walk around with a little secret number two workout

00:01:30.720 exhaust the body tame the mind if you're struggling with focus struggling with creativity

00:01:36.500 struggling with your energy it sounds crazy but if you go and work out you'll have more energy when

00:01:41.540 you leave dude i don't do anything that's important without working out first you just feel your brain

00:01:48.240 get better as you work out and that's what a lot of people think is the opposite they're like i'm

00:01:52.660 be tired it's like i've never left the gym emotionally tired i've left the gym physically

00:01:57.540 tired and number three review goals i have 12 goals for the year 12 massive things i've decided

00:02:03.140 to do personal professional community contribution revenue and i look at these goals three four times

00:02:09.540 a day and i'm looking at my calendar and i'm asking myself does my time reflect these priorities

00:02:14.580 i use my calendar to guide my actions to hold me accountable to set my priorities and when it shows

00:02:20.900 up i do it it's not a negotiation the opportunities that have showed up my life in the last 12 months

00:02:26.980 when people see that i speak on tony robbins stage the book being number one wouldn't happen

00:02:31.060 and the coaches i get to work with wouldn't happen none of that would happen if i didn't invest in

00:02:35.540 becoming pro at social media so your calendar is where i'll encourage you guys all to consider

00:02:41.060 when you look at the amount of time you put towards the thing you say is important if it's

00:02:45.700 not in your calendar like think about what a pro athlete does to decide to go gold in the olympics

00:02:50.260 they show up right i call it want power not willpower some of you guys think you need willpower

00:02:54.820 you don't need willpower you need want you need desire you need drive if these are the goals i

00:02:58.660 want to achieve this year have i properly allocated both my bank account my resources and my time to

00:03:05.620 those goals if not i changed something it allowed me to build the business as a byproduct of the

00:03:12.100 daily non-negotiables that i committed to because i'm keeping them front of mind it's impossible

00:03:17.540 for me to fail at the end of the day we build our confidence by keeping the commitments we make to

00:03:22.500 ourselves in private and that's why i have these non-negotiables every day which leads us to number

00:03:27.540 two which is plan the play i first learned this by watching richard branson the billionaire that

00:03:32.980 every other billionaire wants to be like operate his day to day i had the privilege of spending a

00:03:37.140 week with him in his home in verbia switzerland and i watched him execute every day every minute

00:03:43.220 there was no time that was unallocated now did he also allocate time to come skiing with us sure did

00:03:49.140 but did he have time with his assistant in the morning so he could respond to the hundreds of

00:03:53.140 people that want his attention yep he tries to squeeze as much life out of life see most people

00:03:59.780 freestyle their day and they wonder why they don't get anything done they literally don't put

00:04:03.940 anything in the calendar because that way it feels more freeing but the truth is is sometimes

00:04:07.540 constraint creates freedom. Knowing what I got to get done and doing those as early as possible in

00:04:13.040 the morning means that I feel free for the rest of the day. A goal without a plan is just a wish.

00:04:18.660 So many people say, I have this goal this year to make a million dollars. I'm like, what's the plan?

00:04:22.000 If you can't back out your goal into weekly and daily actions and activities that make that goal

00:04:29.180 inevitable, then it's just a wish. Everybody wants to be successful, but success is where preparation

00:04:34.800 and opportunity meet think about this most people would win in life if they actually just took a

00:04:40.040 little bit of time in the morning to prepare for their day think of it this way we plan our work

00:04:45.040 and then we work the plan if you don't then life will happen by default if you do life will happen

00:04:51.320 by design the way i look at the world it's like tetris the blocks come down if we don't set them

00:04:59.480 upright to put them in that grid is your life. And if you're not optimizing using this framework,

00:05:04.980 then you might have a lot of blocks, but you got a lot of white spaces. You didn't do it in the

00:05:08.820 right sequencing. Sequencing equals success, which leads us to rule number three, which is create a

00:05:14.860 cadence. I used to travel 200 days a year. My schedule was packed, but the truth is it wasn't

00:05:21.740 efficient. I used to think that because I was busy, I was being productive. Couldn't have been further

00:05:26.480 from the truth what i realize now is my life is a marathon not a sprint because if you sprint and

00:05:31.840 then fall and sprint and then fall you're actually not making as much progress if you just set up

00:05:36.640 your life to be this ongoing never stopping marathon success is not achieved in bursts

00:05:43.520 people that do that to themselves in many ways it's self-sabotaging behavior they burst into

00:05:48.080 new opportunities instead of saying okay what could i commit to every day that sustained effort over

00:05:54.080 time that on that back end of that would make my goals and my dreams inevitable. Like they would

00:05:58.860 just have to happen. So what did I change in regards to my travel? First off, one trip per

00:06:03.440 month, maximum seven days away from my family. Because I have that constraint and I have that

00:06:09.040 rhythm, I'm very diligent about what goes into those seven days. I'm talking to people, I'm

00:06:14.020 coordinating, I'm reprioritizing because that is the one shot I have on goal for FaceTime with

00:06:19.540 people i batch all my speaking my podcast my founder's dinners my events my book meetups

00:06:25.300 all of it into as little time as possible and when i land in a city i make sure i take it over

00:06:31.460 i see all the people i want to see i do all the things i need to see including the fun stuff like

00:06:35.620 going to a comedy show but i make it part of the rhythm so it's sustainable over the long run

00:06:40.260 all right if you have a question for dan he'll be right here

00:06:49.400 when i set a goal no matter what it is financial personal health i then ask myself what is the

00:06:57.520 daily standard i'd have to maintain that makes that goal inevitable and you know it's funny

00:07:04.480 some people win they can't tell you how they won but if you watch the behavior it was that they just

00:07:08.660 did this they woke up every day consistently consistently consistently consistently and it

00:07:13.800 turned out that it worked so don't tell me what your goals are tell me what you're willing to

00:07:19.420 sacrifice i just look at what we do as like little mustard seeds planted every book signed every

00:07:30.020 handshake every conversation every question we're building the tidal wave which leads us to rule

00:07:36.300 number four, which is curate connections. I first learned this strategy reading a book called Never

00:07:41.100 Eat Alone by Keith Ferrazzi. He talked about the idea of getting people together to break bread.

00:07:46.680 And I'll tell you, as an introverted programmer, when I started, there was no way I was going to

00:07:51.020 do this. What value could I give them? I had so little self-confidence that I convinced myself

00:07:56.180 out of it for so long until I finally did it. And I remember my first is with a guy named Larry in

00:08:01.520 that meal it was just him and i i felt all this pressure but at the end of it i thought to myself

00:08:06.620 that was the most valuable two hours in a long time i learned a lot about the industry i learned

00:08:12.280 a lot about myself i realized i didn't have to talk that much i just had to ask really good

00:08:15.880 questions so now i always host either founder lunches founder dinners founders hikes but

00:08:21.300 connection for me is so valuable because you can't get away from in person and goes guess what i

00:08:27.240 Hamilton Collection.

00:08:29.240 And I didn't even know they had a co-exec.

00:08:31.240 Isn't that crazy?

00:08:35.240 Hey, nice to meet you, Tommy.

00:08:36.240 Nice to meet you.

00:08:37.240 It's good to see you, dude.

00:08:38.240 We're here because I have a bunch of event stuff in Chicago,

00:08:40.240 and I had you guys on my radar.

00:08:42.240 So this is my group.

00:08:43.240 What's up?

00:08:44.240 This is Sam.

00:08:45.240 This is my creative director.

00:08:46.240 Todd.

00:08:47.240 He runs a media company.

00:08:50.240 This is going to be an expensive visit.

00:08:52.240 it when you see me get this car you'll know the moment it happened i used to go to cities and then

00:09:01.120 just stay in my hotel room and then i would leave feeling like man i didn't see all these people

00:09:04.880 that live there here's what i've learned the biggest opportunities will come into your life

00:09:08.960 through loose ties to other people it's not the people you know well your big opportunity is

00:09:13.760 probably going to be introduced to you by somebody you haven't seen in a while you just have to make

00:09:17.440 an effort to see them invite them to a meal the more people that you know the more opportunities

00:09:22.480 you create think of them like little seeds that you're planting every time you see somebody that's

00:09:26.560 what's new and you tell them they go oh my gosh my buddy mark needs to talk to you right if you

00:09:30.880 think about it your number one job is to solve problems the best way to solve a problem is to

00:09:35.040 know the person who's the best in the world at solving that problem do you have 50 000 words so

00:09:38.720 you wrote a book so far okay i want to get it all out well i would i mean it all depends your style

00:09:44.480 like i like to collaborate with people so finding an editor that you can collaborate with dude we're

00:09:49.600 going today to self-publishing.com like that's where i'm doing my book meetup which is the number

00:09:55.520 one community for book editors so when we're there i'll connect you with chandler we're gonna solve

00:10:00.640 that right there and here's the crazy part a lot of people talk about it's who you know i would say

00:10:06.480 it goes even further than that it's not who you know it's who knows you how would they know you

00:10:11.360 Because people will talk about you if you show up and you do good.

00:10:14.440 If you invite them to a meal and you share your progress and things you've been up to,

00:10:18.680 they're going to be impressed.

00:10:19.660 They may mention you to somebody else.

00:10:21.680 That is the highest form of leverage.

00:10:24.300 So the way I do it is I just ask my community.

00:10:26.980 When I go to a city, who should I meet with?

00:10:29.340 Send me some names.

00:10:30.320 Tell me some people.

00:10:31.480 Give me some ideas.

00:10:32.360 I'm always open to it.

00:10:33.460 And usually those recommendations are great.

00:10:35.840 There are people that know me and incredible people to chat with.

00:10:38.940 which leads us to rule number five,

00:10:40.880 which is intensely integrate.

00:10:42.960 I used to go to a city for one reason.

00:10:44.980 And what happens over the years,

00:10:46.300 I got more and more people reaching out.

00:10:48.160 There was more demand on my time.

00:10:50.500 And there's things I wanna do.

00:10:51.740 There's new companies I wanna start,

00:10:53.220 people I wanna invest in,

00:10:54.560 or just things I want to experience with other people.

00:10:57.160 So what I do now is I integrate it intensely.

00:11:00.640 I did the Jet Set Mastermind. 0.58

00:11:02.040 People applied to come hang out with me on my jet

00:11:04.120 and fly around.

00:11:04.880 I did team meetings and dinners,

00:11:06.480 people that are CEOs of my company.

00:11:08.080 i went i hung out with them i did dinners i made sure i poured into them we did the sass book

00:11:13.080 signing and promo material shoot just in like a 15 minute window speaking at other events

00:11:17.240 keynoting showing up and saying hi podcast opportunities even driving supercars when

00:11:22.580 your work is part of your life's purpose every moment becomes meaningful

00:11:26.740 it is time warm welcome to dan martell

00:11:34.860 Let me tell you a five-day period in my life recently, okay?

00:11:42.980 I got on my jet, I flew to Florida, hung out with John Maxwell,

00:11:47.020 the next day did Tony Robbins, the next day hung out on M.I. Let's Private S*** on the island,

00:11:51.300 and then flew home.

00:11:52.900 I want you to understand, as a kid that grew up in Moncton, New Brunswick, Canada,

00:11:57.320 that that happened, any one of those would have had my head explode.

00:12:01.020 That was one five-day window.

00:12:03.600 How does that happen?

00:12:04.860 you think i sat there with to-do list gantt chart and i'm gonna sit there and do no dude this is

00:12:09.500 spiritual this has nothing to do with that that's what i'm saying you go on this journey to figure

00:12:13.500 out who you are that's why goals are really important only to the degree that help you

00:12:16.300 understand and guide you to figure out who you are if you do that work those magical opportunities

00:12:21.820 will come to you and you will know that you're doing the work i'm always trying to integrate

00:12:26.460 every aspect of my life so i can show up for people it does require people around you but it

00:12:31.340 It is one of the most productive things I do.

00:12:33.380 And that's how CEOs get more done in a week

00:12:35.740 than most get done in a year.

00:12:37.040 If you wanna learn how to schedule your day like a CEO,

00:12:39.460 click the link and I'll see you on the other side.

Dan Martell - December 04, 2024

How CEOs Get Sh＊t Done - 5 Productivity Rules to Do More in Less Time

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