00:00:04.660What do you think are the things people are missing?
00:00:07.100I think a mistake that many people make is they want to start in the middle of the race.
00:00:10.380And what I mean by that is they think that because they've got an impressive resume or because they've done a couple of things that make them notable public figures in some way,
00:00:18.600they can enter the speaking business somewhere near the middle of the race and the marketplace is going to appreciate that.
00:00:23.160The myth that then gets compounded on that is that people think the role of a professional speaker is a mirror shining back on them.
00:00:30.240It's my audience or I'm there to be able to serve my message or I'm there to be able to help people understand my story.
00:00:36.880And what they forget is that if you've got 10,000 people in an audience and you're speaking for an hour, that's not about your hour.
00:00:42.400It's about their 10,000 hours that you're responsible for.