Dan Martell - How Elon Musk Runs His Businesses

00:00:00.000 Hey there, Dan Martell here, serial entrepreneur,

00:00:01.600 investor, and creator of SaaS Academy.

00:00:03.100 In this episode, I'm gonna share with you

00:00:05.380 the five strategies that I've extracted studying Elon Musk

00:00:09.980 that you can use in your business to grow as well.

00:00:13.440 And be sure to stay to the end.

00:00:14.740 We're gonna tell you how to get access

00:00:16.080 to my exclusive training, High Tempo Testing,

00:00:19.120 which is not only a process, but a prioritization framework

00:00:22.820 that you could use to choose the right strategies

00:00:25.220 to grow your business.

00:00:26.800 Let's get into it.

00:00:30.000 So, one of the questions I get asked all the time,

00:00:42.960 you know, being in tech and having lived in San Francisco

00:00:45.280 is, have you ever met Elon Musk?

00:00:47.560 The answer is yes, but here's the deal.

00:00:50.800 He doesn't know who I am.

00:00:52.320 I've never officially met him more than that.

00:00:54.580 I was having dinner with a potential investor

00:00:56.920 when we were raising money for Flowtown.

00:00:58.220 This is back in 2009, so a decade ago.

00:01:01.020 And Elon had to, I think the guy had his keys.

00:01:04.860 Like, I mean, this is how like funny San Francisco is.

00:01:07.720 Dave and Elon are best friends.

00:01:09.660 If you've ever heard the quote, you know,

00:01:12.560 being an entrepreneur is like chewing glass

00:01:14.580 and staring into the abyss, Elon's famous for it.

00:01:17.380 He actually got it from Dave, the guy I was meeting with.

00:01:19.580 He's one of his best friends.

00:01:21.420 And obviously I was like sitting there

00:01:24.380 like just totally fanboying.

00:01:25.880 He's like, hey, you know, meet the guys.

00:01:27.620 I'm like, hey, you know, blah, blah, blah.

00:01:29.340 And he like came in like a whirlwind and then left.

00:01:31.800 It was at the, it's on Market Street, second floor.

00:01:36.960 It's a hotel right next to the Old Navy.

00:01:39.620 Anyway, you guys can Google it.

00:01:40.940 That was the restaurant we were in.

00:01:42.660 Since then, like many people, I have just been fascinated.

00:01:47.220 Yes, Elon is brilliant technically,

00:01:49.080 but I know a lot of smart technical people, okay?

00:01:51.420 I know a lot of PhD, doctorate, AI, algorithm, et cetera.

00:01:55.340 So I know intelligence, what Elon has that I think is fascinating is his approach to building businesses and how, as I've studied and I've extracted these and taught them to my clients, these are things that you can use in your strategic thinking and planning and behaviors to emulate if you choose.

00:02:14.860 Now, few things, one, I've read everything

00:02:17.100 that's ever been published on Elon,

00:02:18.660 probably 97% of everything from Ashley Vance's book

00:02:22.900 to all the documentaries he's been featured in

00:02:25.940 to when Joe Rogan interviewed,

00:02:28.000 I mean, I remember the moment where I was at

00:02:29.840 when it was like Elon on Rogan and I was like,

00:02:33.420 turn to my wife, we're actually on a retreat

00:02:35.620 and I'm not supposed to be on any devices

00:02:37.880 and I was on my iPad reading and I just said,

00:02:41.020 hey, Baz, I'm gonna go to the gym for,

00:02:42.980 and I looked at how long it was,

00:02:43.980 I think it was like two hours and 45 minutes.

00:02:45.920 So I'm gonna go to the gym for a really good workout

00:02:47.760 for two hours and 45 minutes, I'll be back.

00:02:49.980 And I just sat there on the treadmill,

00:02:52.120 you know, steep incline walking,

00:02:53.520 just listening to this interview and it was incredible.

00:02:57.060 So that being said, I don't think Joe got into

00:03:00.500 the business side of things as much as I would like to.

00:03:02.500 He kinda talked more about, you know, all the other stuff.

00:03:05.000 I wanna talk about the five things

00:03:06.600 that I think you can apply in your business

00:03:08.900 to get results extracted from studying Elon Musk.

00:03:12.500 Let's get into it.

00:03:13.340 Number one, vector alignment, okay?

00:03:15.840 We're gonna get nerdy, but there's real business principles.

00:03:18.340 So I was reading an article a while ago

00:03:21.520 from one of my mentors, Dharmesh Shah,

00:03:23.340 the CTO and co-founder of HubSpot.

00:03:25.780 And in it, he was sharing his story

00:03:28.560 of being at a CEO summit or retreat

00:03:31.360 and Elon sat down at their table and Dharmesh, you know,

00:03:35.900 asked him, he's like, you know,

00:03:37.360 what's your biggest feedback for somebody

00:03:40.560 trying to scale and grow a business?

00:03:42.060 And his answer was so perfectly Elon,

00:03:45.400 went something like this.

00:03:46.960 He says, I believe that all businesses are about people

00:03:49.540 and people are vectors and our job is to make sure

00:03:52.100 that they're all pointing in the same direction.

00:03:54.240 Now if you know what a vector is, okay,

00:03:56.180 a vector is a mathematical equation

00:03:57.880 but it's kind of like a triangle that has both direction,

00:04:02.480 magnitude and relation to other vectors amongst itself.

00:04:06.760 So if you think about like direction,

00:04:08.520 are people pulling on the rope in your organization

00:04:11.020 in the same direction?

00:04:11.860 Do they all know where you're heading to?

00:04:13.780 Are they pulling with the same amount of force, magnitude,

00:04:17.020 and in relation to each other,

00:04:20.040 are they doing it in a way that's coherent

00:04:22.100 and cohesive and aligned?

00:04:24.080 And it's so funny that he took all of this leadership

00:04:29.160 and mission, vision, values, motivation,

00:04:33.260 clarity of purpose, all these things

00:04:35.000 and distilled it into vector alignment.

00:04:38.580 And it's true, it's real.

00:04:41.880 If you don't know what vectors are,

00:04:43.020 go do a little bit of Googling and think to yourself,

00:04:46.860 for you and your team, how aligned are they?

00:04:49.960 Does everybody understand why they're working

00:04:51.720 on what they're at and what is the goal and the mission?

00:04:54.600 Because if you can do that and get everybody pulling

00:04:57.700 in that same direction with the most magnitude

00:05:00.560 in relation to each other so they're not conflicting,

00:05:03.440 they're not dismissing their inputs,

00:05:05.640 That's how you drive people and that is vector alignment.

00:05:09.220 Number two, first principles.

00:05:11.180 So first principles is a concept from physics

00:05:15.640 and it's just the idea of saying

00:05:18.540 when we're trying to solve a problem,

00:05:20.840 what are the things that are true about the environment

00:05:24.480 so that we solve the problem using

00:05:26.600 a first principles approach?

00:05:28.580 Examples, I know it's gonna be helpful.

00:05:30.980 If you actually think about,

00:05:32.140 if you've heard of The Boring Company

00:05:33.420 where they're drilling tunnels,

00:05:35.040 You know, Elon's argument for why they're doing that is,

00:05:39.160 you know, the rest of the earth is flat

00:05:41.300 and we've built, you know, buildings to go high,

00:05:45.500 but it actually doesn't make sense

00:05:46.800 because there's only so high we could go,

00:05:48.280 whereas if we would have created the roadway

00:05:51.780 instead of being on the same plane

00:05:53.680 where all the buildings empty and go on the same road system

00:05:57.320 and that's where congestion happens,

00:05:59.100 if we would have actually used tunnels

00:06:00.740 to build our transportation infrastructure,

00:06:03.020 then we would have more bandwidth

00:06:04.420 because we can actually go a lot deeper underground

00:06:06.560 than we can go higher.

00:06:08.100 That's an example, one of many of first principles thinking.

00:06:11.800 The idea is removing all constraints

00:06:14.300 and existing behaviors of this is how it's always been done.

00:06:18.300 How would we solve this problem?

00:06:19.800 Another example from SpaceX is when Elon wanted to,

00:06:24.180 and he didn't want to build a rocket, just so you know.

00:06:27.340 He wanted to buy a rocket, and he actually went to Russia

00:06:29.920 to buy, I think it was an ICBM,

00:06:32.080 And when he looked at the cost of the rockets

00:06:35.000 and he got a parts list, he evaluated and he said,

00:06:37.700 well, I get this is what they want for the rocket,

00:06:40.680 but when I look at the components,

00:06:41.880 if I had to just price out each component,

00:06:43.840 the difference in price was a magnitude of order

00:06:46.180 of like one to 30, meaning that the rocket cost

00:06:48.560 30 times more than the COGS, the cost of goods.

00:06:51.980 So the physical components of the rocket

00:06:55.240 and every time it was shot into space,

00:06:57.740 for the most part, it was thrown away, it was disposed,

00:07:00.180 much like a plane, if every time we flew it

00:07:02.520 from New York to LA, it got disposed,

00:07:05.060 the flight and the tickets would be crazy expensive.

00:07:07.560 So that was a first principle thinking approach of,

00:07:10.620 A, if we could build the components

00:07:13.720 and not have this crazy markup,

00:07:15.060 we could build the rockets for cheaper.

00:07:16.740 And if we didn't, if we could get them to land themselves

00:07:19.240 so they could be reusable, all of a sudden,

00:07:21.400 the incremental cost of flying a rocket

00:07:23.980 would be a fraction of what it is today.

00:07:26.880 And that is a first principles thinking

00:07:29.400 of solving problems, and I'll give you one

00:07:31.440 that's maybe more related.

00:07:33.340 One of my good friends recently posted

00:07:35.580 in a Facebook group I'm in that his sales,

00:07:38.300 his marketing team is crushing it,

00:07:40.520 and their sales team is booked far into the future,

00:07:44.480 like three weeks into the future,

00:07:45.820 and they need to solve the problem

00:07:47.260 because he doesn't wanna pull back on marketing,

00:07:48.680 but he obviously doesn't wanna lose opportunities.

00:07:51.820 And most people would be like, hire another salesperson,

00:07:54.420 which I totally agree, that's probably

00:07:55.720 a good solution to the problem.

00:07:57.260 His thought was, why don't we do a group sales call?

00:08:01.200 Which is crazy to most people.

00:08:02.900 Most people would be like, how does that make sense?

00:08:06.240 How would you do a sales call one to many?

00:08:08.900 And his idea is like, well, that's what we do

00:08:10.300 on our webinars.

00:08:11.140 I teach a framework called The Winning Webinar.

00:08:12.380 That's what I do on a webinar.

00:08:13.240 That's what you do at a live event

00:08:14.480 if you've got an audience of people.

00:08:16.820 And he's going to pull it off.

00:08:19.620 I don't know what the results are,

00:08:20.680 but his idea is this should work because it's worked before.

00:08:24.180 And to me, that's first principles thinking of

00:08:26.820 if you're trying to go to point A to point B,

00:08:29.040 what's the fastest way to get there?

00:08:30.500 Let's analyze the true physical constraints

00:08:33.360 of that situation and what are the different systems

00:08:35.560 we could have in place to get a result.

00:08:37.460 Think about that for your business.

00:08:39.240 How many decisions are you making

00:08:40.860 based on previous assumptions, previous beliefs,

00:08:46.680 things that you think can't change,

00:08:48.840 and instead take a blank piece of paper

00:08:51.600 and use a first principle approach

00:08:52.880 to trying to solve the problem and see what you come up with.

00:08:55.620 Number three, build the machine that builds a machine.

00:09:00.060 So recently I was talking to one of my coaching clients,

00:09:01.920 David, and he was struggling with scaling his team.

00:09:05.360 I think there were about 18 people

00:09:06.760 and they were trying to grow.

00:09:08.120 Usually at 12 is when things start to feel tough.

00:09:11.700 And I started explaining to my framework

00:09:13.800 called the company OS, the operating system.

00:09:15.800 Every company has an operating system

00:09:17.640 and that is the processes that allow you

00:09:22.180 to install software, which are initiatives

00:09:25.020 and strategies and tactics, et cetera.

00:09:26.520 But if you don't have the operating system, it doesn't work.

00:09:28.420 And I said, to me, building the machine at this scale

00:09:31.620 where he's at as the CEO and founder

00:09:33.160 is the process of building the machine.

00:09:36.560 Like it's not about getting an outcome, you know?

00:09:39.460 And I remember hearing Elon talk about this

00:09:41.600 when he was building the Gigafactor.

00:09:43.000 He said, what's fascinating me more now

00:09:45.700 is not building a factory that builds batteries,

00:09:48.940 but building a factory that can build factories.

00:09:52.520 And I mean, it's subtle.

00:09:54.080 It's so subtle that most people would not even understand,

00:09:57.080 but I get what he's, as a technical person,

00:09:59.020 my background is in software development and systems,

00:10:01.820 and I realize that as much as you're trying to get an outcome,

00:10:06.260 if you take a step back of kind of looking at the problem,

00:10:12.640 there's also the opportunity of saying,

00:10:14.600 how do we build a system that can continue to refine itself,

00:10:17.800 continue to improve itself,

00:10:19.140 to build a feedback loop in executing your implementation.

00:10:23.440 So at a certain scale,

00:10:24.800 for some of the entrepreneurs watching this,

00:10:26.900 it's about building the machine that builds the machine,

00:10:29.980 not getting outcomes in your business.

00:10:32.040 So many of you guys are still stuck on like,

00:10:33.640 I gotta get marketing to work, I gotta get sales to work,

00:10:35.940 but you're not thinking about what's the system

00:10:38.700 that for eternity, if they execute this rhythm,

00:10:42.080 this cadence, this momentum process,

00:10:44.480 will get results in different areas of the business.

00:10:47.480 To me, that's why I call them growth engines

00:10:49.840 in a business, in the company OS,

00:10:51.260 is because each one of them, if you build the engine,

00:10:54.260 it will continue to produce an outcome

00:10:56.580 and increase throughput because there's a feedback loop

00:10:58.920 and there's a fuel source, et cetera.

00:11:02.060 And I just think that's such an important concept for you,

00:11:04.560 no matter what stage you're at, maybe you're early,

00:11:07.040 is to think about how do we create things

00:11:10.260 that are gonna create perpetual motion?

00:11:12.100 How do we build a system that continues to grow?

00:11:14.500 How do we build the machine that builds the machine?

00:11:18.600 Number four, hire the best.

00:11:20.840 Now, some of you guys have already heard our job in life

00:11:23.980 as an entrepreneur, as a founder is to hire A players.

00:11:26.220 We need to hire the best, we need to hire the best.

00:11:28.920 And I get it, you think you're hiring the best.

00:11:31.320 You, you know, you're like, man,

00:11:33.620 this person was the best person I hired, I recruited.

00:11:35.780 Here's what I wanna share with you

00:11:37.160 in regards to hiring the best, especially learn from Elon,

00:11:40.260 is when I say the best, I mean in the world,

00:11:42.860 quantitatively proven, this person is the best in the world.

00:11:48.040 How do you do that?

00:11:49.460 One thing that Elon did that most people don't realize

00:11:51.780 is even before SpaceX existed,

00:11:53.880 well, I think it was right after he sold PayPal

00:11:55.760 or during the end of that,

00:11:57.400 he was interested in this concept of space flight

00:12:00.120 and going to Mars.

00:12:00.960 So much so that in LA, he held a meetup at his house

00:12:05.160 every month, I believe, or every second month on a Sunday

00:12:08.380 where he would bring in the top, you know,

00:12:11.380 scientists from NASA, from the local aerospace companies

00:12:15.260 in LA and he would host them at his house

00:12:17.520 and just talk about if we wanted to send,

00:12:20.560 their idea was to send a plant in a jar

00:12:23.720 on the surface of Mars and have it live

00:12:26.860 and continue to grow as a symbol of what's possible

00:12:31.500 for the race, for human race of going to Mars

00:12:34.700 because he really felt that the space program had stalled

00:12:37.240 and it had and he wanted to kickstart it

00:12:39.140 and he thought, I'm willing to invest in figuring out

00:12:41.780 with these other scientists how we could do that.

00:12:44.620 And he literally had the smartest minds in that room

00:12:48.640 and through those discussions,

00:12:50.220 through that trying to buy the ICBM rocket

00:12:54.960 from Russia and all these things,

00:12:57.320 he eventually started SpaceX with these other people

00:13:00.700 and those became the early team members of SpaceX,

00:13:03.460 literally the smartest people.

00:13:05.900 And today, if you're an engineer, you know this,

00:13:09.140 In all of the schools, if you ask them,

00:13:11.200 there was a survey I was recently reading that said,

00:13:13.220 here's the list of all the companies

00:13:15.280 that the top engineers want to work for,

00:13:17.080 and Tesla's number one.

00:13:18.640 When you get to the point where you can create a brand,

00:13:22.480 sorry, SpaceX is number one,

00:13:24.720 when you can create a brand that is so powerful

00:13:26.900 that you have the pick of the litter of the smartest people,

00:13:30.020 see the whole thing about build the machine

00:13:31.600 that builds the machine?

00:13:32.560 When you can hire the best people,

00:13:34.960 it's just this reinforcing loop, right?

00:13:38.000 It's a flywheel that can't be stopped.

00:13:40.680 So hiring the best people isn't about just like,

00:13:42.840 I need the best person to do the job.

00:13:45.280 Hire the best is about putting yourself in communities

00:13:49.180 where the best people hang out, learning from them,

00:13:51.620 somehow getting them involved in your business,

00:13:53.880 and as you do that, you will attract more people like them

00:13:56.860 because great people wanna work with other great people.

00:14:00.420 And I continue to think that it sounds so simple,

00:14:03.300 but Tesla and SpaceX arguably have the lockdown.

00:14:07.020 I think I heard Elon in an interview say,

00:14:08.520 I feel bad because I feel like I've cornered the market

00:14:11.360 on the smartest minds in the world.

00:14:13.420 Good for him and honestly, people, you build the people,

00:14:17.000 the people build the business,

00:14:18.280 that's why they've had the level of success

00:14:19.740 they've had so far.

00:14:20.780 Number five, market-driven innovation.

00:14:23.220 So I've had the privilege of visiting Tesla's factory,

00:14:27.100 getting the tour, seeing how they do things

00:14:29.240 and I remember when Tesla started,

00:14:32.160 they launched the Roadster, okay?

00:14:34.060 they launched like $120,000 premium sports car

00:14:38.580 as an electric vehicle, an EV.

00:14:40.940 And it was the first time I think anybody had that,

00:14:42.920 there was another Fisker company

00:14:45.120 that also launched something similar,

00:14:46.520 maybe after or around that time.

00:14:48.820 And a lot of people didn't understand it,

00:14:50.500 but this is Elon's approach to building markets.

00:14:54.120 He's done it with the Rockets,

00:14:55.680 he's doing it with Neuralink,

00:14:57.300 and he did it definitely with Tesla.

00:15:00.120 and it's the idea of launching a premium product

00:15:04.500 with high gross margins to be able to build something

00:15:09.500 that is attractive in the market that has market pull

00:15:13.260 that gets funded by wealthy individuals

00:15:16.360 that are less price sensitive,

00:15:18.300 and that investment in a premium product

00:15:21.540 with wealthy individuals that are less price sensitive

00:15:23.520 has the gross margins and the profit

00:15:25.100 to be able to reinvest in the machine

00:15:27.780 that builds the machine,

00:15:29.080 cause that's what I saw when I was at Tesla's factory tour

00:15:31.720 was robots building the machine.

00:15:33.660 As much people were thinking about the car,

00:15:35.180 they were thinking about the robots.

00:15:37.080 And he does this over and over

00:15:39.920 till he can get the price performance low enough

00:15:42.060 so he can create a mass market solution.

00:15:44.020 And he said he was gonna do this

00:15:45.400 and Model 3 comes out and everybody's like,

00:15:47.640 oh my gosh, now I have friends of mine

00:15:49.400 that have Roadsters or Model X's or S's

00:15:51.960 and they're like, oh, everybody's got a Tesla now

00:15:55.100 and the service isn't as good and it's like,

00:15:57.800 He told you he was gonna do this.

00:16:00.200 And he's doing it with the rockets where he got NASA

00:16:03.040 to essentially fund, you know, the, you know,

00:16:06.040 delivering and satellite, you know,

00:16:07.800 Facebook wants to put a satellite into space.

00:16:09.980 All these people want to do satellite stuff, great.

00:16:12.240 And now he's talking about building his own internet,

00:16:15.020 using his own rocket system so everybody can have

00:16:17.580 global coverage of the internet so he can fund

00:16:20.320 even more development.

00:16:21.500 It's his process.

00:16:22.660 Tim Urban, if you haven't been to Wait But Why,

00:16:26.360 Do yourself a favor, Google it and go read

00:16:28.900 anything Tim has written on Elon Musk.

00:16:31.420 I had the privilege of sitting down

00:16:32.720 and having lunch with him a while ago

00:16:35.100 and I definitely dove in.

00:16:37.360 Tim, what was it like to talk with Elon?

00:16:38.760 He did these crazy essays around everything

00:16:43.520 from SpaceX to the early days

00:16:45.380 to how he thinks about business and all this stuff.

00:16:47.340 And this idea of market-driven innovation

00:16:49.240 he talks about in one of his essays

00:16:51.680 because he saw it at Neuralink.

00:16:53.280 Neuralink is essentially creating a human-brain interface

00:16:58.460 between computing and our minds, right?

00:17:01.920 And it might sound crazy but, you know,

00:17:03.560 as artificial intelligence gets more and more powerful,

00:17:05.820 at some point there's this thing called the singularity

00:17:08.100 where it may be more powerful and more capable than us

00:17:12.400 and Elon wants to create the ability

00:17:14.200 so it's human plus AI will be able to manage and control AI.

00:17:18.380 It's not a crazy idea but the science behind trying to connect

00:17:21.800 that directly to our neurons is ridiculously hard.

00:17:26.140 So what does he do?

00:17:26.980 He launches a company, he funds it,

00:17:29.100 and they're gonna work on solving, I think it's Alzheimer's.

00:17:33.440 Alzheimer's is gonna be the first medical problem

00:17:35.940 that they're gonna solve because it has the highest amount

00:17:37.940 of volume in regards to patients that have the problem.

00:17:40.280 It's the most approachable in regards to science

00:17:42.480 that potentially could solve the problem.

00:17:44.660 And that is the premium version of the solution

00:17:48.660 that's gonna fund the rest of it.

00:17:50.300 And he continues to do that.

00:17:51.460 So how does this apply to you?

00:17:53.900 If you're thinking of building different versions

00:17:56.100 of your product, I'm gonna encourage you

00:17:58.260 to start with the premium.

00:17:59.900 And the reason why is you might sell less units of it,

00:18:02.780 but you'll have the gross margin, the profit,

00:18:05.100 to be able to invest in more in reducing the cost

00:18:07.940 of the production, increasing your profit,

00:18:10.080 and then doing higher volume, lower gross margin

00:18:13.740 versions of your solution.

00:18:14.980 It doesn't matter if it's online training

00:18:17.080 or, you know, low ticket e-commerce type stuff

00:18:21.720 or, you know, software.

00:18:23.080 That's where a lot of companies start by, you know,

00:18:25.660 doing kind of mid-market enterprise consulting

00:18:28.920 but they do it in a way that they're gonna extract

00:18:30.600 their software and eventually take it to market

00:18:32.260 and it's funded by the enterprise customers

00:18:34.140 that they close.

00:18:34.960 That's why I'm a big fan of pre-selling your software.

00:18:37.500 I teach this, if you watch on my YouTube channel,

00:18:40.060 I teach this all over the place.

00:18:42.200 Elon continues to do it.

00:18:43.680 He just did it with the new Cybertruck

00:18:46.640 where he pre-sold and people are like,

00:18:48.540 you can't pre-sell software.

00:18:50.040 Elon's been doing it for, literally,

00:18:52.360 I put my deposit on the Model S back in 2008.

00:18:56.600 I think 2007, 2008, okay?

00:18:58.820 He's been doing it for over a decade.

00:19:00.780 You can definitely do it.

00:19:01.820 Start with the premium, creates the profit,

00:19:03.540 reinvest in the machine.

00:19:05.180 Number five is an incredible lesson

00:19:06.840 for you to think about in your business.

00:19:09.340 So quick recap, how Elon Musk approaches business.

00:19:12.560 Five strategies you can use today.

00:19:15.300 Number one, vector alignment.

00:19:17.340 Number two, first principles thinking.

00:19:19.800 Number three, build the machine that builds the machine.

00:19:22.480 Number four, hire the best people.

00:19:25.820 Number five, market-driven innovation.

00:19:29.140 So as I mentioned at the beginning of this episode,

00:19:31.320 I wanna share with you an incredibly powerful training

00:19:34.360 called the High Tempo Testing Framework.

00:19:37.360 In it, I go over the four core areas

00:19:39.620 you need to be using for ideation and testing

00:19:42.160 in the iteration cycle to make sure you focus

00:19:44.120 on the North Star metric.

00:19:45.160 I even give you the prioritization process.

00:19:49.000 It's called RICE, Reach, Impact, Confidence and Ease

00:19:51.640 to analyze the different ideas you come up with with your team

00:19:54.300 and click the link below to download your copy of that

00:19:57.640 process and as per usual, if there's anybody that you think

00:20:01.600 this video could serve, feel free to share it with them

00:20:03.720 directly, smash that like button, subscribe to this channel

00:20:07.920 and I wanna challenge you to live a bigger life and a bigger

00:20:10.980 business and I'll see you next Monday.

00:20:14.620 This is like everybody wants to know,

00:20:15.940 and I've studied him and I was like, that, that.

Dan Martell - April 20, 2020

How Elon Musk Runs His Businesses

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