How to ACTUALLY Build a $1M Business in 90 Days
Episode Stats
Words per minute
220.60121
Harmful content
Misogyny
2
sentences flagged
Toxicity
4
sentences flagged
Hate speech
1
sentences flagged
Summary
In this episode, I talk about how to manage your time, energy, and productivity so that you don t burn out, but instead, you can grow your business even faster. I also talk about a simple hack that I use to keep my business on track and stay in flow.
Transcript
00:00:02.120
that will unlock massive growth in your business,
00:00:04.580
even if you're burning out or just getting started.
00:00:10.820
Starting with day one to seven, do a time and energy audit.
00:00:14.620
First off, you don't manage time, you manage energy.
00:00:18.940
I set a timer up that goes off every 15 minutes
00:00:31.420
I'm very specific because there's what I thought
00:00:45.320
did this give me energy or did this drain my energy?
00:00:52.680
if it sucks my energy, or yellow, if it's neutral.
00:01:00.380
to understand where I'm spending the valuable time.
00:01:07.000
If it's leading my team and creating a strategy document,
00:01:15.540
but that way I can visually see the amount of value
00:01:19.980
The hack is to actually pull out all the green stuff
00:01:33.140
or that's highlighted in red that suck my energy,
00:01:35.980
those are the things that have to get off my plate
00:01:41.740
Day eight to 14 is all about creating your perfect week.
00:01:50.760
and I just looked at things and bottlenecks and issues
00:01:55.140
And I'll tell you, it frustrated my fricking team.
0.69
00:02:00.540
if this was the right thing I should be doing right now.
00:02:17.820
So to create a perfect week, you need to follow these steps.
00:02:21.700
that your day isn't complete until it's planned on paper.
00:02:24.860
It needs to be written down or the day is not completed.
00:02:28.400
Then you've got to follow a calendar blocking batching of processes.
00:02:31.460
If you take all the things that make you the most money that light you up,
00:02:34.700
then you want to put them in your calendar and you want to put them together.
00:02:40.160
so that I focus on similar type tasks so I'm in that energy
00:02:45.400
And then you want to look for opportunities to stay in flow.
00:02:50.400
I noticed in my calendar it said go to the gym and then shoot some videos
00:02:53.300
and there was this time to go back home to get ready.
00:02:56.960
is there a way for me to shower at the building?
00:03:11.560
to get ready for the day because it was already there.
00:03:15.380
So I'm always organizing my life around energy.
00:03:21.560
If my morning is where my energy is high for creative,
00:03:29.780
by taking some kind of 15 minute interview call at 9 a.m.
00:03:34.520
The big idea is to put the important items first.
00:03:40.180
and then you can add everything else afterwards.
00:03:50.440
If you wanna have your team meetings all on Monday
00:03:52.580
versus sporadically throughout the week, then do that.
00:03:59.840
so that you can show up and give the most to the world,
00:04:02.320
to your team, to the people, to your customers,
00:04:04.140
and you don't let people push your calendar around.
00:04:10.380
Which brings us to day 15 to 21, raise your prices.
00:04:17.360
you have to iterate constantly on what works for you
00:04:26.440
but how do I afford to hire other people to buy back my time?
00:04:31.180
it's probably because you're not charging enough.
00:04:35.160
to generate more leads, in sales, to make more revenue,
00:04:48.480
If you're not changing your pricing every six months,
00:04:51.880
some aspect of it, increasing it, adding packages,
00:05:02.560
well, Dan, when I lose customers, no, you won't.
00:05:05.180
Most people could increase their prices by 30, 40%
00:05:11.160
And then the truth is, is that clients that pay more
00:05:24.980
This to me is the big idea when it comes to pricing.
00:05:28.620
What would you need to charge to pay somebody else
00:05:33.360
That's actually what you should be charging for people.
00:05:35.360
And even if you think, well, I'm not worth it yet,
00:05:38.800
If you took everything you know and put it into a big pile
00:05:48.780
What would you pay to have that information relationships
00:06:06.440
that have tens of thousands of followers on Instagram.
00:06:22.960
Any platform that has followers that you can message
00:06:25.700
is an opportunity for you to just talk to them,
00:06:28.680
to chat with them, to find opportunities to help them
00:06:42.860
There's this old adage that says something like the more hands you shake, the more money you make,
00:06:47.540
even on the internet in a virtual world. Here's the way I think about it. There's only two ways
00:06:52.260
to make money. You either raise your prices, which you should, or you sell more to the people
00:06:56.780
that are in your audience. The way you do that is to open on social, have more chats. Every one
00:07:02.220
of your followers, I want you to sit down and message them. If you do this to 500, 600 people
00:07:08.400
will respond. Now, create a genuine conversation with them. Look at their profile, understand their
00:07:13.260
situation, ask questions about their life. Don't forget, people on chat are real people, real
00:07:18.740
lives, real problems. And if you're great at what you do, you can help them. You can even consider
00:07:23.640
inviting them to do something in the real world. Maybe you host an event, a dinner. I do founders
00:07:27.880
hikes every Tuesday, and it's my place to bring anybody local to connect. I'm always looking to
00:07:33.300
shake hands in person and see if there's ways I can help them. When I do an open, it's very simple.
00:07:40.300
If it's a follow, a mention, they tweeted at me,
00:07:55.180
and that'll create opportunity for you to engage.
00:07:57.360
But now that you're building your revenue engine,
00:08:01.240
which brings us to your priority on day 31 to 45,
00:08:06.320
You know, what's interesting is that even really high level people on my team delay this decision.
00:08:11.380
I know Sam who helps me with my videos, my creative director and my partner, he delayed
00:08:14.900
hiring an executive assistant because he didn't feel worthy. He didn't feel like it was worth his
00:08:19.460
time to spend having somebody else to help him because he's a young person, had a lot of time
00:08:23.360
and he could do a lot. The problem is that he's not effective when he doesn't have somebody
00:08:27.120
support him. And it's not just about that. It's also the accountability. Having somebody else
00:08:31.320
you're accountable to just makes you that much more productive. Here's a funny thing to consider.
00:08:35.760
If you don't have an assistant, you actually do.
00:08:43.880
So how do you bring somebody into your world
1.00
00:08:54.260
That means every message that comes into your world
00:08:56.620
is filtered through them before they come to you.
00:08:59.980
Your inbox is nothing more than a public to-do list
00:09:02.700
on your time from strangers that you don't even know,
00:09:07.400
actually creates their to-do list to keep them busy,
00:09:24.000
having somebody else that asks you to do things
00:09:29.000
So having an executive assistant in your inbox and calendar
00:09:33.900
Most people think being busy means being productive.
00:09:40.180
If you focus on the few things that drive revenue,
00:09:51.580
on what you could give your executive assistant,
00:09:56.360
my standard operating procedure for my executive assistant.
00:09:58.900
So just find me on Instagram and send me the message,
00:10:01.080
YouTube EA, and I will send you a direct link to my Google doc. It's got my Northstar principles.
00:10:06.400
It's got my whole meeting agenda. It's got canned templates. It's got preference files. It is the
00:10:11.180
master document to have an EA come in, use my standard processes to train them and really get
00:10:17.280
them to be effective day one. But now that you have your time back, you have to use it to fuel
00:10:21.780
your marketing, which brings us to day 46 to 60, create content daily. What's kind of funny is I
00:10:27.980
used to brag about how little time I put into my marketing content. I used to spend two days,
00:10:33.280
once a quarter to produce a weekly YouTube video. And I went and did this for eight years straight.
00:10:38.500
And I never missed a week, but I barely grew. And then last year, about 18 months ago, I decided to
00:10:43.380
go pro and I went to daily content creation. And I grew to 3 million subscribers across platforms
00:10:48.640
in 18 months. The truth is in today's world, it's not who you know, it's who knows you. And you have
00:10:54.640
opportunity to get access to the same people I do for the same piece of content. Here's how to
00:10:59.400
create content. It's really simple. Ask yourself, what do you want to be known for? Every piece of
00:11:03.820
content you put out there should reinforce the thing you want to be known for. If you want to
00:11:08.100
be an expert in people to pay you for why, let them know that you know about that. If you want
00:11:11.820
to sell a certain product, tell people how the product works. Too often people create social
00:11:16.660
media content that's just information their family would want to know, but it actually doesn't drive
00:11:22.600
What's also new and only true over the last few years
00:11:28.220
regardless of the amount of followers you have,
00:11:29.840
to go viral and get in front of millions of people
00:11:33.820
The algorithm cares more about the quality of the content
00:11:41.920
a reel on your page showcasing what you wanna be known for
00:11:47.740
that are creating similar content that has virality,
00:12:02.740
can add hundreds of thousands of new followers every year,
00:12:08.060
The more followers you get, the more chats you have,
00:12:11.340
the more opportunities you have to get customers,
00:12:15.200
and you can turn around your business very fast.
00:12:17.500
But random content won't transform your business.
00:12:21.660
Which brings us to your focus for day 61 to 75,
00:12:27.100
When I was 28, I decided to uplift my whole life
00:12:32.220
down to San Francisco to learn what the best of the best
00:12:39.840
And that's where I discovered these 20-some-year-olds
00:12:46.140
And what I discovered is there was a blueprint, a process.
00:13:06.040
but it also applies to product, what you're selling,
00:13:24.980
If there's a $100 million business in your category,
00:13:28.000
you should know everything about their business,
00:13:32.600
the offer they make people, the pricing structure.
00:13:35.280
Go be a secret shopper to go figure out the whole thing.
00:13:38.460
Now, I'm not saying copy word for word what they do,
00:13:41.040
but be inspired by it, tweak it, make it your own
00:13:45.860
that works and copy it for yourself. The other way is to hire a coach and use their blueprint.
00:13:51.440
Anybody that's had success that is a coach is showing you a blueprint that's going to compress
00:13:57.000
decades into days so that you can move incredibly fast. The biggest mistake most people do is they
00:14:02.100
modify what they're taught. And that's why I say model a hundred percent, copy paste what your
00:14:07.200
coach gives you to get the results they got only once you've gotten their similar results. Should
00:14:11.680
you even consider doing something different from what they taught you, but you'll never transform
00:14:15.720
your business unless you make all these new steps simple and repeatable. Which brings us to your
00:14:20.400
last days, 76 to 90, build your systems. My $100 million business runs on systems I built when I
00:14:28.200
was small. So you have to start now. So systems is actually an acronym, which stands for save
00:14:33.080
yourself time, energy, and money. The reason they save you time, energy, and money is because
00:14:37.360
somebody else can follow a process to get the result for you without you having to be involved.
00:14:42.080
So if you need to scale something up to get some time back,
00:14:45.100
writing a checklist, a system for somebody else to follow
00:15:06.000
and in there you've documented your philosophy on marketing.
00:15:11.140
You've talked about the different marketing channels
00:15:21.240
somebody should follow to get the exact same result
00:15:27.980
what's the checklist and steps that people should follow
00:15:30.700
to do the email marketing to get the exact same results
00:15:33.620
that you've been getting, sending those messages
00:15:40.580
But if I think about it, if I have cold calling in my playbook, I'm going to have a stencil or
00:15:46.100
a script on how to do those calls. That way, somebody else that's not as good at selling as
00:15:50.720
me follows the script and should get 80% of the result because I created a stencil. It allows you
00:15:56.560
to multiply and copy your effort quickly. The fourth area is sensors. And sensors are essentially
00:16:02.380
reports that I might ask for different departments, marketing reports, sales reports. And they're
00:16:06.780
essentially ways I can monitor the quality of the work being done. If I don't have a report on the
00:16:11.680
efficiency of my ad spend, then I might spend a bunch of money on things that aren't generating
00:16:15.920
quality leads. If I'm not getting a report on how happy my customers are, I might sell a bunch of
00:16:20.340
things to people that aren't happy, and then I'm going to get a bunch of returns. Here's the big
00:16:24.140
idea. If you're doing something more than twice a week and it's not documented, you're doing it
00:16:28.600
completely wrong. That's why systems are the last step in the 90 days. It's because once you fix the
00:16:33.180
different areas of your business, you want to lock in those learnings and not repeat the same
00:16:37.140
mistakes and create the process so that you can keep building from that foundation. But here's
00:16:41.020
the deal. If you want to transform your business in 90 days, you're going to have to lock in. You're
00:16:45.960
going to have to focus. And that stands for follow one course until successful. If you do that, if
00:16:50.840
you dig in and you give all of yourself, I have no doubt you'll transform your business. Now,
00:16:55.740
if you want to learn how I built my business that runs itself, click here and I'll see you on the