Dan Martell - How to Actually Make Money Online in 2026 (Copy Me)

00:00:00.000 Here's the deal. Passive income is bull****. Getting rich quick is also BS, but building 0.99

00:00:07.320 scalable income online is completely real. You'd think you need a big audience or some fancy funnel

00:00:14.200 to make money online, but the truth is it's so simple that most people find it boring.

00:00:20.460 I've personally sold over 6 million in the last two years chatting with complete strangers

00:00:26.000 over Instagram.

00:00:27.540 And I do it in between meetings, on the back of my boat,

00:00:30.180 even when I'm training at the gym.

00:00:31.740 It's what I call the two-engine business model.

00:00:34.860 I've taught this boring model to thousands of my clients.

00:00:38.700 And even complete beginners started making $10,000, $30,000,

00:00:42.320 and $50,000 a month using it.

00:00:44.800 And I'm gonna break it down step by step

00:00:47.700 so you can copy exactly what I do.

00:00:50.500 So what is the two-engine business model?

00:00:52.700 It comes down to this.

00:00:53.860 everybody wants to get rich i want that for you more than you'll ever know to do that we got to

00:01:00.700 focus on two areas the magnet and the money the reason this is so important to make money online

00:01:11.320 is that most people don't have a way to attract their perfect buyers they don't understand what

00:01:16.580 kind of content they should put out they don't know what they should say they get worried about

00:01:20.220 getting in their head. They struggle. Even if they have an audience, I know so many people that have

00:01:25.460 100,000 plus on Instagram that are broke. They don't know how to do the money part, how to create

00:01:32.140 an offer, how to figure out the best way to get somebody to part with their money in a way that

00:01:37.240 feels ethical and logical and simple. Now, I know what you're thinking. This won't work for me. I

00:01:42.720 only have a little audience. Well, my buddy Mike Brown had 6,000 followers and generated a million

00:01:47.460 dollars in his first year so maybe you got 600 would 100k be okay see most people make the

00:01:53.220 mistake of little audiences not being big enough to make big money i'm telling you it's all about

00:01:59.460 following the two engine process that's going to get people ready to buy from you or runaway scare

00:02:05.540 but if you don't follow these four stages this model won't work for you but you can't sell

00:02:11.060 anything until you identify who you're going to sell to which brings us to stage one of making

00:02:16.420 money online find your perfect buyer it's kind of funny looking back but in my 20s i thought my job

00:02:22.900 was to just try to find anybody to buy and i would talk to people and i would send emails and i would

00:02:27.460 try to create facebook ads and adwords and all these things to literally blanket the market to

00:02:33.540 find anybody that would buy from me and then i realized i spent a lot of time trying to convince

00:02:37.860 people that were never going to buy that didn't have a budget didn't matter in the first place

00:02:40.980 they didn't even have the freaking problem that i was helping them with so the first thing you have

00:02:44.820 to do is get really clear on solving a specific problem for somebody who has it this is different

00:02:51.700 than everything you've heard about an icp and all these other things because my philosophy is very

00:02:57.060 simple if you can describe your buyer's pain better than they can explain it to you you'll

00:03:03.940 win their business hit refresh play it again listen to what i just said if you can you define

00:03:11.140 Can you explain? Can you walk somebody through the pain they're feeling in a way that they

00:03:17.120 couldn't even verbalize? You become the person who gets the permission to help them. So who can

00:03:24.600 you help? My philosophy is you're best equipped to help somebody that you once were. That's why

00:03:29.960 I love watching fitness coaches that have transformed their life, their energy, their

00:03:34.580 mindset because of going to the gym and eating proper nutrition. And then they have this passion

00:03:40.600 to want to see other people do it themselves.

00:03:42.840 Those are the best people to help other people.

00:03:45.640 Folks that went through massive pain,

00:03:47.380 massive challenge, major setbacks,

00:03:49.720 worked their way through,

00:03:51.500 got a result and now want to teach other people.

00:03:54.500 So if you're asking yourself,

00:03:55.420 who can I help?

00:03:56.680 Help other people like you.

00:03:58.800 Help other people solve the problem that you face

00:04:01.440 and figured out the path.

00:04:02.880 It doesn't matter if you create a course that they buy

00:04:04.920 or you build a blueprint that you help them go through

00:04:07.440 or that you do it for them

00:04:09.260 or you build a tool that they buy

00:04:10.960 where they can do it themselves.

00:04:12.360 At the end of the day, you wanna find people

00:04:14.860 where you can empathize with their pain

00:04:17.600 because you've been there before.

00:04:18.800 That's the best.

00:04:19.780 The truth is, if you solve a big enough pain,

00:04:21.940 you will get paid in proportion to the problem you solve.

00:04:25.060 When I think about it and I go like,

00:04:26.960 how do I truly communicate that I understand the customer?

00:04:30.400 I ask myself, what are their goals?

00:04:32.460 Sometimes they're unexpressed goals.

00:04:33.740 What are their dreams?

00:04:34.680 What are the things that they think about

00:04:36.000 that they haven't told other people?

00:04:37.120 what blocks them from taking action if i can talk about this then i become the expert what fears do

00:04:43.040 they have my favorite question to ask my clients is what keeps them up at night what do they google

00:04:49.200 to solve problems those questions that they're asking chat gpt or google is your opportunity to

00:04:55.540 enter the conversation they're having in their mind now let's get you some eyeballs which brings

00:05:01.160 us to stage two of making money online create viral content viral content everybody and their

00:05:07.520 dog will promise you they have a process a step a checklist a blueprint for creating viral content

00:05:14.120 every month every 28 days i get 120 million on average views on my content i know what it takes

00:05:21.120 to go viral i will walk you through exactly how we do it so that you can replicate it for yourself

00:05:26.380 and it doesn't take a ton of time

00:05:28.240 and it doesn't require a big team.

00:05:30.180 And every person should be doing this.

00:05:31.940 They've just never been taught to do this.

00:05:33.440 So I'm gonna give you exactly how we do it ourselves.

00:05:35.760 The first thing is most people think

00:05:37.400 you need a lot of followers to go viral.

00:05:39.540 The truth is, is today, the whole algorithm has changed.

00:05:42.700 About two and a half years ago, two major things changed.

00:05:45.220 First off, the same format for media

00:05:47.480 is the same across all platforms.

00:05:50.380 That didn't happen before.

00:05:51.780 Before you had to create content for Facebook

00:05:53.480 and YouTube and Twitter.

00:05:55.380 Now, short form content, short form videos,

00:05:58.160 reels or shorts as they're called on different platforms,

00:06:01.000 you can literally edit them and post them

00:06:03.120 on the different ones and they will work.

00:06:05.220 That's massive.

00:06:06.080 The second part is that it used to be a social graph.

00:06:09.580 It used to depend on the amount of followers you had,

00:06:12.520 how many people saw it to give it some momentum.

00:06:15.560 Today, the algorithm said, we don't really care.

00:06:18.440 We care more about how good is the content,

00:06:20.640 how many people we show it to that they engage into it,

00:06:23.340 what's called the interest graph,

00:06:24.560 and based on that small test and a bigger test

00:06:27.340 and a bigger test based on the performance,

00:06:29.260 we will show it to more and more and more people.

00:06:33.140 That's how you create viral content

00:06:34.800 and that's what's completely different.

00:06:36.440 So you could have zero followers today

00:06:39.260 and have the same chance as I do

00:06:41.520 with 5 million followers across all my social platforms

00:06:44.480 to go viral because you created a better piece of content.

00:06:47.740 Right off the bat, everybody's freaking out

00:06:49.880 because they're like, what kind of content do I shoot?

00:06:52.220 i'm gonna break it down into three letter acronym it's called psl and no it doesn't stand for

00:06:57.820 pumpkin spice latte it stands for point story lesson see you've got this magical device in

00:07:05.420 your pocket that you can use to record and create content that has the possibility of going viral

00:07:10.220 in a second i'll tell you exactly how to decide what you shoot but first i need you to get

00:07:13.980 comfortable shooting content so here's how i do it i literally think to myself what's the point i

00:07:18.940 I want to make. The point is the problem that your perfect buyer is struggling with around the problem

00:07:24.760 you solve for them. So for example, one of the points that's going to come up is like, how do I

00:07:28.780 teach my team to adopt AI? So then I say, are you a health practitioner struggling with get your team

00:07:34.040 to adopt AI? The other day I was talking to a client and this is what was plaguing them because

00:07:38.320 they were like, I use it every day, but I've got 12 other people on my team and I can't seem to

00:07:42.900 figure out how to get them to do it. For the next 30 days, everybody's going to be encouraged to use

00:07:47.980 chat gpt and at the end of those 30 days you're going to sit down and you're going to look at all

00:07:52.780 their prompt history and the person that you feel has used it the most is going to get a 500 gift

00:07:56.940 certificate to a restaurant of their choice i know it sounds like a lot of money but that will get

00:08:01.980 everybody on board to want to win it and you'll get a whole team that just magically gets upgraded

00:08:06.940 so the lesson is if you want to get people adopt ai you have to motivate encourage and reward them

00:08:11.740 for doing the right behaviors so here's why it works first off stories are the glue for remembering

00:08:17.900 anything another format is analogies so the story format can be anything something that happened to

00:08:23.760 you something that you read about that somebody else did could be a client story could be anything

00:08:28.920 if you don't have that use a metaphor metaphors are incredible and the lesson for me is all about

00:08:34.120 being practical frameworks it's actionable when we get somebody a result then we start to build

00:08:40.320 trust if they can get a ton of results in their life before they've ever given you a dollar you

00:08:45.960 become their trusted advisor. You become the person that can direct them in their life and

00:08:50.860 they will give you their attention. But I know what you're thinking. What do I make this content

00:08:54.640 about? That's why you got to go to ChatGPT. So here's the prompt. Act as a world-class marketer.

00:09:00.940 I want to create content for health practitioners. That's my niche. Around their challenges,

00:09:06.040 adopting AI. That's what I solve for them. Create a list of 25 ideas for content I could create

00:09:11.880 using the format point story lesson then i want you to go on social media and i want you to find

00:09:18.840 people that have massive audiences that are creating content with these points these concepts

00:09:24.920 and watch their ideas it's called pre-validated concepts so if i see somebody that has an outlier

00:09:31.160 on their video and they're talking about food prep or they're talking about ai adoption or

00:09:35.640 there's something about the video that's unique i can interpret that don't copy use that as

00:09:41.080 inspiration and then create your version of it that you create your story your lesson but it's

00:09:47.420 their point see that way it's your perspective and if everybody just shared their unique stories

00:09:52.380 their points of view then everybody be attracting their perfect buyers now i want to challenge you

00:09:57.800 this is what you got to do so make a commitment to me right now for the next 100 days i need you

00:10:03.540 to shoot one video using the PSL framework every day

00:10:07.900 and post them on Reels, Shorts, and TikTok.

00:10:10.960 But now that you've created that media

00:10:12.520 to turn it into a magnet,

00:10:14.520 how do you turn that attention into money?

00:10:17.380 Which brings us to stage three of making money online,

00:10:20.520 be social. 0.81

00:10:21.980 All right, this thing blows my freaking mind.

00:10:26.260 I have clients that have thousands, tens of thousands,

00:10:30.520 hundreds of thousands of followers on Instagram

00:10:32.480 and have never considered messaging them.

00:10:36.560 I know, you're like, what?

00:10:39.060 How would they have all these people following leads,

00:10:41.740 opportunities, conversations to potentially serve somebody

00:10:44.540 and you're telling me they never messaged them?

00:10:47.380 Nope, they make up reasons.

00:10:50.060 Well, why would I message them?

00:10:51.120 They follow me for this, but I wanna sell that

00:10:52.900 and blah, blah, blah.

00:10:53.620 What's funny is most business owners,

00:10:55.280 when you ask them, why aren't you growing?

00:10:56.760 They'll say, well, I don't have enough leads.

00:10:58.560 And what's crazy is there's no lack of people

00:11:01.140 that you can sell to it's just you don't know what to say to them to get them to want to buy

00:11:05.620 can we all agree that social media is about being social can we all agree that if you have an

00:11:11.820 opportunity to talk to somebody that you might be able to help that's probably a good idea but

00:11:16.380 dan i don't have the time to chat with everybody how am i supposed to do it i gotta run my business

00:11:20.980 are we okay can we just take a second to pause you're telling me you don't have enough leads

00:11:26.360 you have people that have indicated interest by following you. And I would consider that an opt-in

00:11:32.980 and you don't think it makes sense to message them, to say hello, to say, are you here for help?

00:11:38.360 How can I be of service? It is wild. And this one's my favorite. People go, that's cool,

00:11:45.060 but there's no way somebody's spending a thousand, 3000, 5000, 10,000 buying from somebody over chat. 0.99

00:11:53.880 I mean, not in this world of frigging scam and fraud. 0.81

00:11:57.540 Let me tell you, over chat, I've seen clients sell $10,000, $15,000, $25,000, $50,000, $250,000, $500,000 things. 0.96

00:12:11.600 Now, did they put $3,000 on a credit card as a deposit to then set up the wire transfer?

00:12:16.800 Yep.

00:12:17.680 But did they get somebody comfortable enough

00:12:20.560 to engage, to have the chat, to answer their questions,

00:12:23.480 for them to feel comfortable enough to make a commitment?

00:12:26.700 You better believe it.

00:12:27.940 So don't sleep on this.

00:12:29.060 So here's exactly how I use Instagram and other platforms

00:12:33.620 and chat with people to make millions of dollars every year

00:12:36.200 and how you can do it very easily.

00:12:38.660 Number one, open the conversation.

00:12:40.800 When somebody follows you, and I'm talking every follower,

00:12:44.960 I want you to ask him this simple question.

00:12:47.860 It's the this or that question.

00:12:49.300 And the that is always a thing you can help them with.

00:12:51.720 Are you here for the content

00:12:53.100 or are you looking for help growing your business?

00:12:55.020 Are you here for this?

00:12:56.440 Are you looking for that?

00:12:57.920 Are you here for the videos

00:12:59.340 or looking for recipes on how to be healthier?

00:13:01.960 Are you here for the content?

00:13:03.640 Are you looking for help with your taxes?

00:13:05.960 Whatever you do is the that.

00:13:08.400 Most people will say, well, I'm here for both.

00:13:11.760 And some people will skip right to the end and go,

00:13:13.860 I need help with my business,

00:13:15.140 or I need help with my finances,

00:13:17.380 or I need help with whatever.

00:13:18.740 That is the power of opening the conversation

00:13:20.980 with a this or that question.

00:13:23.000 Number two, post hand raisers.

00:13:25.500 Essentially, what you wanna do

00:13:27.220 is you just wanna post a story on your Instagram

00:13:30.000 or as a reel and just say,

00:13:31.740 if you are this and looking for that,

00:13:34.520 then let me know by sending me this message.

00:13:36.860 Like you can go on my Instagram right now and test it out.

00:13:38.940 If you send me the word coach,

00:13:40.100 we're gonna start a conversation

00:13:41.260 about how I might be able to help you.

00:13:42.780 I would encourage you to make a post

00:13:44.880 that allows people to raise their hand and say,

00:13:46.960 I could use your help,

00:13:48.320 but they need to know what you do first.

00:13:49.720 Number three, and this is for getting rid

00:13:51.640 of the tire kickers, is ask a qualifying question.

00:13:54.520 Ask a simple question.

00:13:55.880 How long have you been looking to solve this problem?

00:13:57.800 Have you put a budget aside to solve this problem?

00:13:59.540 Like ask something that qualifies them

00:14:01.440 so that you can immediately go,

00:14:03.040 oh, appreciate you being here,

00:14:04.480 but unfortunately I won't be able to help.

00:14:06.260 And that's fine.

00:14:07.100 You're allowed to say, I don't think I can help

00:14:09.620 and move on to the next person that raised their hand

00:14:11.540 said, I'd like to chat with you. Most people are so scared to offend people and they feel like they

00:14:15.980 have to talk to people and answer every question. It's going to keep you bogged down and not have

00:14:20.500 the time to talk to the real people that want your help. Here's why I love to enroll people

00:14:25.680 into my world. And that's what I call selling because I know I can't change their world. If

00:14:31.840 they're not in my world, you can't help somebody if they're not inside your business. So do

00:14:38.420 everything you can when you're reaching out to communicate how you can add value to be

00:14:42.820 trustworthy to show examples of customers crushing with you so you can get people comfortable

00:14:47.780 exchanging money to solve a problem but you can't just message people and expect them to buy

00:14:53.500 anything which brings us to stage four of making money online get the order a few months ago a

00:14:59.620 friend of mine reached out and he could not figure out for the life of him why nobody was buying from

00:15:05.020 and i was like well show me your chats show me the conversations and i'm sitting there and i'm

00:15:09.160 scrolling and i was just watching chat over chat of a person when the person talked about their

00:15:16.040 problem his response was it's all good you're amazing i'm paraphrasing but essentially that's

00:15:22.420 what it sounded like it's like don't worry you're great and i was just like bro essentially they're

00:15:28.340 saying they have a problem and you're saying you don't have a problem they're saying that they have

00:15:32.480 challenge and you're saying no you don't you're amazing when you sell you have to create a

00:15:38.000 framework of getting somebody into the right emotion of getting ready to buy no feeling of

00:15:43.520 the pain no decision to solve the problem if you're chatting a few rules you have to stick to

00:15:48.720 number one is don't release the pressure valve that's what he was doing the person would come

00:15:53.120 in and say you know i've sold this much money online they'd be like you're amazing that's so

00:15:57.440 great why you're there to diagnose you're like a doctor the person came in they said i have a pain

00:16:04.480 in my knee and you go interesting tell me about the situation and then you touch them here and

00:16:10.560 you push there and all of a sudden you get to tell them well the pain in your knee is caused because

00:16:16.480 your hips are too tight and you have this muscle called the psoas and if you press on the psoas and

00:16:21.440 you loosen that up the pain in your knee will go away that's what my doctor said to me a while ago

00:16:26.080 and that will build a ton of authority for you to be in a position for them to buy number two is

00:16:31.840 you got to get them in the buying zone if you think about it some people come into your chat

00:16:35.760 and they have no confidence in their ability to solve this problem okay these are people that are

00:16:40.160 scared yet again i'm not going to solve this and i'm really concerned and it's not even that they

00:16:44.720 don't trust you they don't trust themselves then you have people on the other side of the buying

00:16:48.480 zone which is all about having too much confidence they come in and they're like yo i know what you

00:16:52.720 do but i don't think i need you because i think i'm pretty cool and those people you need to bring

00:16:57.120 back into the center so the way we do that is we ask some questions to reframe so the person that

00:17:02.000 comes in and they're like yeah i made 10 million last year your question to them is did you make

00:17:06.240 any profit did you raise any money from investors how much did you pay out an affiliate like you

00:17:11.600 have to know what the questions are to get the person back to being connected to the pain that

00:17:16.640 is the buying zone somebody that has no confidence you have to let them know i love that you're

00:17:21.440 concerned. People just like you are the ones that do the best in the program because when they show

00:17:26.120 up, they're willing to do the work. I have a hard time if somebody is making a lot of money coming

00:17:31.180 in trying to solve a problem because I can't get their time and attention. You are perfectly

00:17:35.200 situated to be the best person to work with me. That's what we do to reframe people that don't

00:17:39.840 have confidence or have too much to get them into the center of the buying zone. Number three is

00:17:44.320 you've got to present the offer and the offer has to be designed to alleviate all their objections.

00:17:49.620 I literally keep it so simple when I show you and tell you how I do it you're going to be like

00:17:53.900 impossible six million dollars myself sold with my fingers chatting with strangers on Instagram

00:18:00.900 I literally have a notes file on my phone where I copy and paste the offer in chat it fits exactly

00:18:08.900 whatever character amount that is one chat here's the offer it's clear it's concise it doesn't

00:18:14.580 confuse them. I see people over and over again. Here's exactly how we do it. And it's just this

00:18:19.760 long winded, complicated thing. Confused buyers don't buy. If you try to overwhelm them with

00:18:27.860 bells and whistles and features, they just won't buy. They just want to trust that you can address

00:18:33.000 exactly what you said to them were the challenges based on your background experience and other

00:18:37.520 clients you've worked with. Now, that's what I do. If you want something that all my clients

00:18:41.640 used to make millions go find me on instagram dan martell 12 martell follow me and message me the

00:18:47.400 word youtube offer and i will send you a direct link to my google doc that all my clients are

00:18:52.440 using to make millions of dollars online number four get the credit card i can't tell you how

00:18:59.400 often people complicated getting the money if they say i'm in say cool do you want me to grab the

00:19:04.520 link then they go oh no let me talk to my partner now you have a real objection be ready to take

00:19:09.880 the credit card when they say yeah sounds like a plan perfect what card do you want to put that on

00:19:14.360 what way do you want to make payment ask for the order have a stripe link ready to go that you can

00:19:19.440 send over chat i've sat on the back of my wake boat surfing chatting and then sending links and

00:19:26.300 while i'm out there surfing getting payments for people that want my help it can be that simple

00:19:32.020 it's just the truth is people want to over complicate it have a stripe link ready to go

00:19:36.300 to accept payments so that when they're ready to buy,

00:19:39.300 you don't make it hard on them.

00:19:40.520 The way we win online is very simple.

00:19:43.400 Create content that is valuable, that is useful,

00:19:46.400 that educates, that inspires,

00:19:48.360 and helps people solve problems.

00:19:51.180 And then while you're doing that,

00:19:52.840 engage with them, talk to them,

00:19:54.920 see if there's ways that you can help further.

00:19:57.060 Even if you can't, recommend somebody who can.

00:19:59.920 If you become the person that is their trusted advisor,

00:20:02.980 then you will have the opportunity to serve them.

00:20:04.800 i think that is the highest form of building an online business that makes you money that allows

00:20:09.520 you to live that lifestyle that you've been after freedom and travel and experiences but

00:20:14.320 it requires you to put your fears aside and go all in for 30 days posting videos and talking to

00:20:20.880 people but if you want to learn how to build a business that runs itself click here and i'll

00:20:25.280 I'll see you on the other side.

Dan Martell - July 18, 2025

How to Actually Make Money Online in 2026 (Copy Me)

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