How to Actually Make Money Online in 2026 (Copy Me)
Episode Stats
Words per minute
202.14987
Harmful content
Toxicity
5
sentences flagged
Summary
In this episode, I break down step-by-step how to make money online by using the 2-engine business model. This is the exact same model that my buddy Mike Brown used to generate a million dollars in his first year, and it's the exact model that I've been using for the past 2 years to make millions of dollars online.
Transcript
00:00:00.000
Here's the deal. Passive income is bull****. Getting rich quick is also BS, but building
0.99
00:00:07.320
scalable income online is completely real. You'd think you need a big audience or some fancy funnel
00:00:14.200
to make money online, but the truth is it's so simple that most people find it boring.
00:00:20.460
I've personally sold over 6 million in the last two years chatting with complete strangers
00:00:27.540
And I do it in between meetings, on the back of my boat,
00:00:31.740
It's what I call the two-engine business model.
00:00:34.860
I've taught this boring model to thousands of my clients.
00:00:38.700
And even complete beginners started making $10,000, $30,000,
00:00:53.860
everybody wants to get rich i want that for you more than you'll ever know to do that we got to
00:01:00.700
focus on two areas the magnet and the money the reason this is so important to make money online
00:01:11.320
is that most people don't have a way to attract their perfect buyers they don't understand what
00:01:16.580
kind of content they should put out they don't know what they should say they get worried about
00:01:20.220
getting in their head. They struggle. Even if they have an audience, I know so many people that have
00:01:25.460
100,000 plus on Instagram that are broke. They don't know how to do the money part, how to create
00:01:32.140
an offer, how to figure out the best way to get somebody to part with their money in a way that
00:01:37.240
feels ethical and logical and simple. Now, I know what you're thinking. This won't work for me. I
00:01:42.720
only have a little audience. Well, my buddy Mike Brown had 6,000 followers and generated a million
00:01:47.460
dollars in his first year so maybe you got 600 would 100k be okay see most people make the
00:01:53.220
mistake of little audiences not being big enough to make big money i'm telling you it's all about
00:01:59.460
following the two engine process that's going to get people ready to buy from you or runaway scare
00:02:05.540
but if you don't follow these four stages this model won't work for you but you can't sell
00:02:11.060
anything until you identify who you're going to sell to which brings us to stage one of making
00:02:16.420
money online find your perfect buyer it's kind of funny looking back but in my 20s i thought my job
00:02:22.900
was to just try to find anybody to buy and i would talk to people and i would send emails and i would
00:02:27.460
try to create facebook ads and adwords and all these things to literally blanket the market to
00:02:33.540
find anybody that would buy from me and then i realized i spent a lot of time trying to convince
00:02:37.860
people that were never going to buy that didn't have a budget didn't matter in the first place
00:02:40.980
they didn't even have the freaking problem that i was helping them with so the first thing you have
00:02:44.820
to do is get really clear on solving a specific problem for somebody who has it this is different
00:02:51.700
than everything you've heard about an icp and all these other things because my philosophy is very
00:02:57.060
simple if you can describe your buyer's pain better than they can explain it to you you'll
00:03:03.940
win their business hit refresh play it again listen to what i just said if you can you define
00:03:11.140
Can you explain? Can you walk somebody through the pain they're feeling in a way that they
00:03:17.120
couldn't even verbalize? You become the person who gets the permission to help them. So who can
00:03:24.600
you help? My philosophy is you're best equipped to help somebody that you once were. That's why
00:03:29.960
I love watching fitness coaches that have transformed their life, their energy, their
00:03:34.580
mindset because of going to the gym and eating proper nutrition. And then they have this passion
00:03:42.840
Those are the best people to help other people.
00:03:51.500
got a result and now want to teach other people.
00:03:58.800
Help other people solve the problem that you face
00:04:02.880
It doesn't matter if you create a course that they buy
00:04:04.920
or you build a blueprint that you help them go through
00:04:21.940
you will get paid in proportion to the problem you solve.
00:04:26.960
how do I truly communicate that I understand the customer?
00:04:37.120
what blocks them from taking action if i can talk about this then i become the expert what fears do
00:04:43.040
they have my favorite question to ask my clients is what keeps them up at night what do they google
00:04:49.200
to solve problems those questions that they're asking chat gpt or google is your opportunity to
00:04:55.540
enter the conversation they're having in their mind now let's get you some eyeballs which brings
00:05:01.160
us to stage two of making money online create viral content viral content everybody and their
00:05:07.520
dog will promise you they have a process a step a checklist a blueprint for creating viral content
00:05:14.120
every month every 28 days i get 120 million on average views on my content i know what it takes
00:05:21.120
to go viral i will walk you through exactly how we do it so that you can replicate it for yourself
00:05:33.440
So I'm gonna give you exactly how we do it ourselves.
00:05:39.540
The truth is, is today, the whole algorithm has changed.
00:05:42.700
About two and a half years ago, two major things changed.
00:05:58.160
reels or shorts as they're called on different platforms,
00:06:06.080
The second part is that it used to be a social graph.
00:06:09.580
It used to depend on the amount of followers you had,
00:06:12.520
how many people saw it to give it some momentum.
00:06:15.560
Today, the algorithm said, we don't really care.
00:06:20.640
how many people we show it to that they engage into it,
00:06:29.260
we will show it to more and more and more people.
00:06:41.520
with 5 million followers across all my social platforms
00:06:44.480
to go viral because you created a better piece of content.
00:06:49.880
because they're like, what kind of content do I shoot?
00:06:52.220
i'm gonna break it down into three letter acronym it's called psl and no it doesn't stand for
00:06:57.820
pumpkin spice latte it stands for point story lesson see you've got this magical device in
00:07:05.420
your pocket that you can use to record and create content that has the possibility of going viral
00:07:10.220
in a second i'll tell you exactly how to decide what you shoot but first i need you to get
00:07:13.980
comfortable shooting content so here's how i do it i literally think to myself what's the point i
00:07:18.940
I want to make. The point is the problem that your perfect buyer is struggling with around the problem
00:07:24.760
you solve for them. So for example, one of the points that's going to come up is like, how do I
00:07:28.780
teach my team to adopt AI? So then I say, are you a health practitioner struggling with get your team
00:07:34.040
to adopt AI? The other day I was talking to a client and this is what was plaguing them because
00:07:38.320
they were like, I use it every day, but I've got 12 other people on my team and I can't seem to
00:07:42.900
figure out how to get them to do it. For the next 30 days, everybody's going to be encouraged to use
00:07:47.980
chat gpt and at the end of those 30 days you're going to sit down and you're going to look at all
00:07:52.780
their prompt history and the person that you feel has used it the most is going to get a 500 gift
00:07:56.940
certificate to a restaurant of their choice i know it sounds like a lot of money but that will get
00:08:01.980
everybody on board to want to win it and you'll get a whole team that just magically gets upgraded
00:08:06.940
so the lesson is if you want to get people adopt ai you have to motivate encourage and reward them
00:08:11.740
for doing the right behaviors so here's why it works first off stories are the glue for remembering
00:08:17.900
anything another format is analogies so the story format can be anything something that happened to
00:08:23.760
you something that you read about that somebody else did could be a client story could be anything
00:08:28.920
if you don't have that use a metaphor metaphors are incredible and the lesson for me is all about
00:08:34.120
being practical frameworks it's actionable when we get somebody a result then we start to build
00:08:40.320
trust if they can get a ton of results in their life before they've ever given you a dollar you
00:08:45.960
become their trusted advisor. You become the person that can direct them in their life and
00:08:50.860
they will give you their attention. But I know what you're thinking. What do I make this content
00:08:54.640
about? That's why you got to go to ChatGPT. So here's the prompt. Act as a world-class marketer.
00:09:00.940
I want to create content for health practitioners. That's my niche. Around their challenges,
00:09:06.040
adopting AI. That's what I solve for them. Create a list of 25 ideas for content I could create
00:09:11.880
using the format point story lesson then i want you to go on social media and i want you to find
00:09:18.840
people that have massive audiences that are creating content with these points these concepts
00:09:24.920
and watch their ideas it's called pre-validated concepts so if i see somebody that has an outlier
00:09:31.160
on their video and they're talking about food prep or they're talking about ai adoption or
00:09:35.640
there's something about the video that's unique i can interpret that don't copy use that as
00:09:41.080
inspiration and then create your version of it that you create your story your lesson but it's
00:09:47.420
their point see that way it's your perspective and if everybody just shared their unique stories
00:09:52.380
their points of view then everybody be attracting their perfect buyers now i want to challenge you
00:09:57.800
this is what you got to do so make a commitment to me right now for the next 100 days i need you
00:10:03.540
to shoot one video using the PSL framework every day
00:10:17.380
Which brings us to stage three of making money online,
00:10:26.260
I have clients that have thousands, tens of thousands,
00:10:30.520
hundreds of thousands of followers on Instagram
00:10:39.060
How would they have all these people following leads,
00:10:41.740
opportunities, conversations to potentially serve somebody
00:10:44.540
and you're telling me they never messaged them?
00:11:01.140
that you can sell to it's just you don't know what to say to them to get them to want to buy
00:11:05.620
can we all agree that social media is about being social can we all agree that if you have an
00:11:11.820
opportunity to talk to somebody that you might be able to help that's probably a good idea but
00:11:16.380
dan i don't have the time to chat with everybody how am i supposed to do it i gotta run my business
00:11:20.980
are we okay can we just take a second to pause you're telling me you don't have enough leads
00:11:26.360
you have people that have indicated interest by following you. And I would consider that an opt-in
00:11:32.980
and you don't think it makes sense to message them, to say hello, to say, are you here for help?
00:11:38.360
How can I be of service? It is wild. And this one's my favorite. People go, that's cool,
00:11:45.060
but there's no way somebody's spending a thousand, 3000, 5000, 10,000 buying from somebody over chat.
0.99
00:11:53.880
I mean, not in this world of frigging scam and fraud.
0.81
00:11:57.540
Let me tell you, over chat, I've seen clients sell $10,000, $15,000, $25,000, $50,000, $250,000, $500,000 things.
0.96
00:12:11.600
Now, did they put $3,000 on a credit card as a deposit to then set up the wire transfer?
00:12:20.560
to engage, to have the chat, to answer their questions,
00:12:23.480
for them to feel comfortable enough to make a commitment?
00:12:29.060
So here's exactly how I use Instagram and other platforms
00:12:33.620
and chat with people to make millions of dollars every year
00:12:40.800
When somebody follows you, and I'm talking every follower,
00:12:49.300
And the that is always a thing you can help them with.
00:12:53.100
or are you looking for help growing your business?
00:13:11.760
And some people will skip right to the end and go,
00:13:27.220
is you just wanna post a story on your Instagram
00:13:36.860
Like you can go on my Instagram right now and test it out.
00:13:44.880
that allows people to raise their hand and say,
00:13:51.640
of the tire kickers, is ask a qualifying question.
00:13:55.880
How long have you been looking to solve this problem?
00:13:57.800
Have you put a budget aside to solve this problem?
00:14:07.100
You're allowed to say, I don't think I can help
00:14:09.620
and move on to the next person that raised their hand
00:14:11.540
said, I'd like to chat with you. Most people are so scared to offend people and they feel like they
00:14:15.980
have to talk to people and answer every question. It's going to keep you bogged down and not have
00:14:20.500
the time to talk to the real people that want your help. Here's why I love to enroll people
00:14:25.680
into my world. And that's what I call selling because I know I can't change their world. If
00:14:31.840
they're not in my world, you can't help somebody if they're not inside your business. So do
00:14:38.420
everything you can when you're reaching out to communicate how you can add value to be
00:14:42.820
trustworthy to show examples of customers crushing with you so you can get people comfortable
00:14:47.780
exchanging money to solve a problem but you can't just message people and expect them to buy
00:14:53.500
anything which brings us to stage four of making money online get the order a few months ago a
00:14:59.620
friend of mine reached out and he could not figure out for the life of him why nobody was buying from
00:15:05.020
and i was like well show me your chats show me the conversations and i'm sitting there and i'm
00:15:09.160
scrolling and i was just watching chat over chat of a person when the person talked about their
00:15:16.040
problem his response was it's all good you're amazing i'm paraphrasing but essentially that's
00:15:22.420
what it sounded like it's like don't worry you're great and i was just like bro essentially they're
00:15:28.340
saying they have a problem and you're saying you don't have a problem they're saying that they have
00:15:32.480
challenge and you're saying no you don't you're amazing when you sell you have to create a
00:15:38.000
framework of getting somebody into the right emotion of getting ready to buy no feeling of
00:15:43.520
the pain no decision to solve the problem if you're chatting a few rules you have to stick to
00:15:48.720
number one is don't release the pressure valve that's what he was doing the person would come
00:15:53.120
in and say you know i've sold this much money online they'd be like you're amazing that's so
00:15:57.440
great why you're there to diagnose you're like a doctor the person came in they said i have a pain
00:16:04.480
in my knee and you go interesting tell me about the situation and then you touch them here and
00:16:10.560
you push there and all of a sudden you get to tell them well the pain in your knee is caused because
00:16:16.480
your hips are too tight and you have this muscle called the psoas and if you press on the psoas and
00:16:21.440
you loosen that up the pain in your knee will go away that's what my doctor said to me a while ago
00:16:26.080
and that will build a ton of authority for you to be in a position for them to buy number two is
00:16:31.840
you got to get them in the buying zone if you think about it some people come into your chat
00:16:35.760
and they have no confidence in their ability to solve this problem okay these are people that are
00:16:40.160
scared yet again i'm not going to solve this and i'm really concerned and it's not even that they
00:16:44.720
don't trust you they don't trust themselves then you have people on the other side of the buying
00:16:48.480
zone which is all about having too much confidence they come in and they're like yo i know what you
00:16:52.720
do but i don't think i need you because i think i'm pretty cool and those people you need to bring
00:16:57.120
back into the center so the way we do that is we ask some questions to reframe so the person that
00:17:02.000
comes in and they're like yeah i made 10 million last year your question to them is did you make
00:17:06.240
any profit did you raise any money from investors how much did you pay out an affiliate like you
00:17:11.600
have to know what the questions are to get the person back to being connected to the pain that
00:17:16.640
is the buying zone somebody that has no confidence you have to let them know i love that you're
00:17:21.440
concerned. People just like you are the ones that do the best in the program because when they show
00:17:26.120
up, they're willing to do the work. I have a hard time if somebody is making a lot of money coming
00:17:31.180
in trying to solve a problem because I can't get their time and attention. You are perfectly
00:17:35.200
situated to be the best person to work with me. That's what we do to reframe people that don't
00:17:39.840
have confidence or have too much to get them into the center of the buying zone. Number three is
00:17:44.320
you've got to present the offer and the offer has to be designed to alleviate all their objections.
00:17:49.620
I literally keep it so simple when I show you and tell you how I do it you're going to be like
00:17:53.900
impossible six million dollars myself sold with my fingers chatting with strangers on Instagram
00:18:00.900
I literally have a notes file on my phone where I copy and paste the offer in chat it fits exactly
00:18:08.900
whatever character amount that is one chat here's the offer it's clear it's concise it doesn't
00:18:14.580
confuse them. I see people over and over again. Here's exactly how we do it. And it's just this
00:18:19.760
long winded, complicated thing. Confused buyers don't buy. If you try to overwhelm them with
00:18:27.860
bells and whistles and features, they just won't buy. They just want to trust that you can address
00:18:33.000
exactly what you said to them were the challenges based on your background experience and other
00:18:37.520
clients you've worked with. Now, that's what I do. If you want something that all my clients
00:18:41.640
used to make millions go find me on instagram dan martell 12 martell follow me and message me the
00:18:47.400
word youtube offer and i will send you a direct link to my google doc that all my clients are
00:18:52.440
using to make millions of dollars online number four get the credit card i can't tell you how
00:18:59.400
often people complicated getting the money if they say i'm in say cool do you want me to grab the
00:19:04.520
link then they go oh no let me talk to my partner now you have a real objection be ready to take
00:19:09.880
the credit card when they say yeah sounds like a plan perfect what card do you want to put that on
00:19:14.360
what way do you want to make payment ask for the order have a stripe link ready to go that you can
00:19:19.440
send over chat i've sat on the back of my wake boat surfing chatting and then sending links and
00:19:26.300
while i'm out there surfing getting payments for people that want my help it can be that simple
00:19:32.020
it's just the truth is people want to over complicate it have a stripe link ready to go
00:19:36.300
to accept payments so that when they're ready to buy,
00:19:43.400
Create content that is valuable, that is useful,
00:19:59.920
If you become the person that is their trusted advisor,
00:20:02.980
then you will have the opportunity to serve them.
00:20:04.800
i think that is the highest form of building an online business that makes you money that allows
00:20:09.520
you to live that lifestyle that you've been after freedom and travel and experiences but
00:20:14.320
it requires you to put your fears aside and go all in for 30 days posting videos and talking to
00:20:20.880
people but if you want to learn how to build a business that runs itself click here and i'll