Dan Martell - July 18, 2025


How to Actually Make Money Online in 2026 (Copy Me)


Episode Stats

Length

20 minutes

Words per Minute

202.14987

Word Count

4,131

Sentence Count

123


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 Here's the deal. Passive income is bull****. Getting rich quick is also BS, but building
00:00:07.320 scalable income online is completely real. You'd think you need a big audience or some fancy funnel
00:00:14.200 to make money online, but the truth is it's so simple that most people find it boring.
00:00:20.460 I've personally sold over 6 million in the last two years chatting with complete strangers
00:00:26.000 over Instagram.
00:00:27.540 And I do it in between meetings, on the back of my boat,
00:00:30.180 even when I'm training at the gym.
00:00:31.740 It's what I call the two-engine business model.
00:00:34.860 I've taught this boring model to thousands of my clients.
00:00:38.700 And even complete beginners started making $10,000, $30,000,
00:00:42.320 and $50,000 a month using it.
00:00:44.800 And I'm gonna break it down step by step
00:00:47.700 so you can copy exactly what I do.
00:00:50.500 So what is the two-engine business model?
00:00:52.700 It comes down to this.
00:00:53.860 everybody wants to get rich i want that for you more than you'll ever know to do that we got to
00:01:00.700 focus on two areas the magnet and the money the reason this is so important to make money online
00:01:11.320 is that most people don't have a way to attract their perfect buyers they don't understand what
00:01:16.580 kind of content they should put out they don't know what they should say they get worried about
00:01:20.220 getting in their head. They struggle. Even if they have an audience, I know so many people that have
00:01:25.460 100,000 plus on Instagram that are broke. They don't know how to do the money part, how to create
00:01:32.140 an offer, how to figure out the best way to get somebody to part with their money in a way that
00:01:37.240 feels ethical and logical and simple. Now, I know what you're thinking. This won't work for me. I
00:01:42.720 only have a little audience. Well, my buddy Mike Brown had 6,000 followers and generated a million
00:01:47.460 dollars in his first year so maybe you got 600 would 100k be okay see most people make the
00:01:53.220 mistake of little audiences not being big enough to make big money i'm telling you it's all about
00:01:59.460 following the two engine process that's going to get people ready to buy from you or runaway scare
00:02:05.540 but if you don't follow these four stages this model won't work for you but you can't sell
00:02:11.060 anything until you identify who you're going to sell to which brings us to stage one of making
00:02:16.420 money online find your perfect buyer it's kind of funny looking back but in my 20s i thought my job
00:02:22.900 was to just try to find anybody to buy and i would talk to people and i would send emails and i would
00:02:27.460 try to create facebook ads and adwords and all these things to literally blanket the market to
00:02:33.540 find anybody that would buy from me and then i realized i spent a lot of time trying to convince
00:02:37.860 people that were never going to buy that didn't have a budget didn't matter in the first place
00:02:40.980 they didn't even have the freaking problem that i was helping them with so the first thing you have
00:02:44.820 to do is get really clear on solving a specific problem for somebody who has it this is different
00:02:51.700 than everything you've heard about an icp and all these other things because my philosophy is very
00:02:57.060 simple if you can describe your buyer's pain better than they can explain it to you you'll
00:03:03.940 win their business hit refresh play it again listen to what i just said if you can you define
00:03:11.140 Can you explain? Can you walk somebody through the pain they're feeling in a way that they
00:03:17.120 couldn't even verbalize? You become the person who gets the permission to help them. So who can
00:03:24.600 you help? My philosophy is you're best equipped to help somebody that you once were. That's why
00:03:29.960 I love watching fitness coaches that have transformed their life, their energy, their
00:03:34.580 mindset because of going to the gym and eating proper nutrition. And then they have this passion
00:03:40.600 to want to see other people do it themselves.
00:03:42.840 Those are the best people to help other people.
00:03:45.640 Folks that went through massive pain,
00:03:47.380 massive challenge, major setbacks,
00:03:49.720 worked their way through,
00:03:51.500 got a result and now want to teach other people.
00:03:54.500 So if you're asking yourself,
00:03:55.420 who can I help?
00:03:56.680 Help other people like you.
00:03:58.800 Help other people solve the problem that you face
00:04:01.440 and figured out the path.
00:04:02.880 It doesn't matter if you create a course that they buy
00:04:04.920 or you build a blueprint that you help them go through
00:04:07.440 or that you do it for them
00:04:09.260 or you build a tool that they buy
00:04:10.960 where they can do it themselves.
00:04:12.360 At the end of the day, you wanna find people
00:04:14.860 where you can empathize with their pain
00:04:17.600 because you've been there before.
00:04:18.800 That's the best.
00:04:19.780 The truth is, if you solve a big enough pain,
00:04:21.940 you will get paid in proportion to the problem you solve.
00:04:25.060 When I think about it and I go like,
00:04:26.960 how do I truly communicate that I understand the customer?
00:04:30.400 I ask myself, what are their goals?
00:04:32.460 Sometimes they're unexpressed goals.
00:04:33.740 What are their dreams?
00:04:34.680 What are the things that they think about
00:04:36.000 that they haven't told other people?
00:04:37.120 what blocks them from taking action if i can talk about this then i become the expert what fears do
00:04:43.040 they have my favorite question to ask my clients is what keeps them up at night what do they google
00:04:49.200 to solve problems those questions that they're asking chat gpt or google is your opportunity to
00:04:55.540 enter the conversation they're having in their mind now let's get you some eyeballs which brings
00:05:01.160 us to stage two of making money online create viral content viral content everybody and their
00:05:07.520 dog will promise you they have a process a step a checklist a blueprint for creating viral content
00:05:14.120 every month every 28 days i get 120 million on average views on my content i know what it takes
00:05:21.120 to go viral i will walk you through exactly how we do it so that you can replicate it for yourself
00:05:26.380 and it doesn't take a ton of time
00:05:28.240 and it doesn't require a big team.
00:05:30.180 And every person should be doing this.
00:05:31.940 They've just never been taught to do this.
00:05:33.440 So I'm gonna give you exactly how we do it ourselves.
00:05:35.760 The first thing is most people think
00:05:37.400 you need a lot of followers to go viral.
00:05:39.540 The truth is, is today, the whole algorithm has changed.
00:05:42.700 About two and a half years ago, two major things changed.
00:05:45.220 First off, the same format for media
00:05:47.480 is the same across all platforms.
00:05:50.380 That didn't happen before.
00:05:51.780 Before you had to create content for Facebook
00:05:53.480 and YouTube and Twitter.
00:05:55.380 Now, short form content, short form videos,
00:05:58.160 reels or shorts as they're called on different platforms,
00:06:01.000 you can literally edit them and post them
00:06:03.120 on the different ones and they will work.
00:06:05.220 That's massive.
00:06:06.080 The second part is that it used to be a social graph.
00:06:09.580 It used to depend on the amount of followers you had,
00:06:12.520 how many people saw it to give it some momentum.
00:06:15.560 Today, the algorithm said, we don't really care.
00:06:18.440 We care more about how good is the content,
00:06:20.640 how many people we show it to that they engage into it,
00:06:23.340 what's called the interest graph,
00:06:24.560 and based on that small test and a bigger test
00:06:27.340 and a bigger test based on the performance,
00:06:29.260 we will show it to more and more and more people.
00:06:33.140 That's how you create viral content
00:06:34.800 and that's what's completely different.
00:06:36.440 So you could have zero followers today
00:06:39.260 and have the same chance as I do
00:06:41.520 with 5 million followers across all my social platforms
00:06:44.480 to go viral because you created a better piece of content.
00:06:47.740 Right off the bat, everybody's freaking out
00:06:49.880 because they're like, what kind of content do I shoot?
00:06:52.220 i'm gonna break it down into three letter acronym it's called psl and no it doesn't stand for
00:06:57.820 pumpkin spice latte it stands for point story lesson see you've got this magical device in
00:07:05.420 your pocket that you can use to record and create content that has the possibility of going viral
00:07:10.220 in a second i'll tell you exactly how to decide what you shoot but first i need you to get
00:07:13.980 comfortable shooting content so here's how i do it i literally think to myself what's the point i
00:07:18.940 I want to make. The point is the problem that your perfect buyer is struggling with around the problem
00:07:24.760 you solve for them. So for example, one of the points that's going to come up is like, how do I
00:07:28.780 teach my team to adopt AI? So then I say, are you a health practitioner struggling with get your team
00:07:34.040 to adopt AI? The other day I was talking to a client and this is what was plaguing them because
00:07:38.320 they were like, I use it every day, but I've got 12 other people on my team and I can't seem to
00:07:42.900 figure out how to get them to do it. For the next 30 days, everybody's going to be encouraged to use
00:07:47.980 chat gpt and at the end of those 30 days you're going to sit down and you're going to look at all
00:07:52.780 their prompt history and the person that you feel has used it the most is going to get a 500 gift
00:07:56.940 certificate to a restaurant of their choice i know it sounds like a lot of money but that will get
00:08:01.980 everybody on board to want to win it and you'll get a whole team that just magically gets upgraded
00:08:06.940 so the lesson is if you want to get people adopt ai you have to motivate encourage and reward them
00:08:11.740 for doing the right behaviors so here's why it works first off stories are the glue for remembering
00:08:17.900 anything another format is analogies so the story format can be anything something that happened to
00:08:23.760 you something that you read about that somebody else did could be a client story could be anything
00:08:28.920 if you don't have that use a metaphor metaphors are incredible and the lesson for me is all about
00:08:34.120 being practical frameworks it's actionable when we get somebody a result then we start to build
00:08:40.320 trust if they can get a ton of results in their life before they've ever given you a dollar you
00:08:45.960 become their trusted advisor. You become the person that can direct them in their life and
00:08:50.860 they will give you their attention. But I know what you're thinking. What do I make this content
00:08:54.640 about? That's why you got to go to ChatGPT. So here's the prompt. Act as a world-class marketer.
00:09:00.940 I want to create content for health practitioners. That's my niche. Around their challenges,
00:09:06.040 adopting AI. That's what I solve for them. Create a list of 25 ideas for content I could create
00:09:11.880 using the format point story lesson then i want you to go on social media and i want you to find
00:09:18.840 people that have massive audiences that are creating content with these points these concepts
00:09:24.920 and watch their ideas it's called pre-validated concepts so if i see somebody that has an outlier
00:09:31.160 on their video and they're talking about food prep or they're talking about ai adoption or
00:09:35.640 there's something about the video that's unique i can interpret that don't copy use that as
00:09:41.080 inspiration and then create your version of it that you create your story your lesson but it's
00:09:47.420 their point see that way it's your perspective and if everybody just shared their unique stories
00:09:52.380 their points of view then everybody be attracting their perfect buyers now i want to challenge you
00:09:57.800 this is what you got to do so make a commitment to me right now for the next 100 days i need you
00:10:03.540 to shoot one video using the PSL framework every day
00:10:07.900 and post them on Reels, Shorts, and TikTok.
00:10:10.960 But now that you've created that media
00:10:12.520 to turn it into a magnet,
00:10:14.520 how do you turn that attention into money?
00:10:17.380 Which brings us to stage three of making money online,
00:10:20.520 be social.
00:10:21.980 All right, this thing blows my freaking mind.
00:10:26.260 I have clients that have thousands, tens of thousands,
00:10:30.520 hundreds of thousands of followers on Instagram
00:10:32.480 and have never considered messaging them.
00:10:36.560 I know, you're like, what?
00:10:39.060 How would they have all these people following leads,
00:10:41.740 opportunities, conversations to potentially serve somebody
00:10:44.540 and you're telling me they never messaged them?
00:10:47.380 Nope, they make up reasons.
00:10:50.060 Well, why would I message them?
00:10:51.120 They follow me for this, but I wanna sell that
00:10:52.900 and blah, blah, blah.
00:10:53.620 What's funny is most business owners,
00:10:55.280 when you ask them, why aren't you growing?
00:10:56.760 They'll say, well, I don't have enough leads.
00:10:58.560 And what's crazy is there's no lack of people
00:11:01.140 that you can sell to it's just you don't know what to say to them to get them to want to buy
00:11:05.620 can we all agree that social media is about being social can we all agree that if you have an
00:11:11.820 opportunity to talk to somebody that you might be able to help that's probably a good idea but
00:11:16.380 dan i don't have the time to chat with everybody how am i supposed to do it i gotta run my business
00:11:20.980 are we okay can we just take a second to pause you're telling me you don't have enough leads
00:11:26.360 you have people that have indicated interest by following you. And I would consider that an opt-in
00:11:32.980 and you don't think it makes sense to message them, to say hello, to say, are you here for help?
00:11:38.360 How can I be of service? It is wild. And this one's my favorite. People go, that's cool,
00:11:45.060 but there's no way somebody's spending a thousand, 3000, 5000, 10,000 buying from somebody over chat.
00:11:53.880 I mean, not in this world of frigging scam and fraud.
00:11:57.540 Let me tell you, over chat, I've seen clients sell $10,000, $15,000, $25,000, $50,000, $250,000, $500,000 things.
00:12:11.600 Now, did they put $3,000 on a credit card as a deposit to then set up the wire transfer?
00:12:16.800 Yep.
00:12:17.680 But did they get somebody comfortable enough
00:12:20.560 to engage, to have the chat, to answer their questions,
00:12:23.480 for them to feel comfortable enough to make a commitment?
00:12:26.700 You better believe it.
00:12:27.940 So don't sleep on this.
00:12:29.060 So here's exactly how I use Instagram and other platforms
00:12:33.620 and chat with people to make millions of dollars every year
00:12:36.200 and how you can do it very easily.
00:12:38.660 Number one, open the conversation.
00:12:40.800 When somebody follows you, and I'm talking every follower,
00:12:44.960 I want you to ask him this simple question.
00:12:47.860 It's the this or that question.
00:12:49.300 And the that is always a thing you can help them with.
00:12:51.720 Are you here for the content
00:12:53.100 or are you looking for help growing your business?
00:12:55.020 Are you here for this?
00:12:56.440 Are you looking for that?
00:12:57.920 Are you here for the videos
00:12:59.340 or looking for recipes on how to be healthier?
00:13:01.960 Are you here for the content?
00:13:03.640 Are you looking for help with your taxes?
00:13:05.960 Whatever you do is the that.
00:13:08.400 Most people will say, well, I'm here for both.
00:13:11.760 And some people will skip right to the end and go,
00:13:13.860 I need help with my business,
00:13:15.140 or I need help with my finances,
00:13:17.380 or I need help with whatever.
00:13:18.740 That is the power of opening the conversation
00:13:20.980 with a this or that question.
00:13:23.000 Number two, post hand raisers.
00:13:25.500 Essentially, what you wanna do
00:13:27.220 is you just wanna post a story on your Instagram
00:13:30.000 or as a reel and just say,
00:13:31.740 if you are this and looking for that,
00:13:34.520 then let me know by sending me this message.
00:13:36.860 Like you can go on my Instagram right now and test it out.
00:13:38.940 If you send me the word coach,
00:13:40.100 we're gonna start a conversation
00:13:41.260 about how I might be able to help you.
00:13:42.780 I would encourage you to make a post
00:13:44.880 that allows people to raise their hand and say,
00:13:46.960 I could use your help,
00:13:48.320 but they need to know what you do first.
00:13:49.720 Number three, and this is for getting rid
00:13:51.640 of the tire kickers, is ask a qualifying question.
00:13:54.520 Ask a simple question.
00:13:55.880 How long have you been looking to solve this problem?
00:13:57.800 Have you put a budget aside to solve this problem?
00:13:59.540 Like ask something that qualifies them
00:14:01.440 so that you can immediately go,
00:14:03.040 oh, appreciate you being here,
00:14:04.480 but unfortunately I won't be able to help.
00:14:06.260 And that's fine.
00:14:07.100 You're allowed to say, I don't think I can help
00:14:09.620 and move on to the next person that raised their hand
00:14:11.540 said, I'd like to chat with you. Most people are so scared to offend people and they feel like they
00:14:15.980 have to talk to people and answer every question. It's going to keep you bogged down and not have
00:14:20.500 the time to talk to the real people that want your help. Here's why I love to enroll people
00:14:25.680 into my world. And that's what I call selling because I know I can't change their world. If
00:14:31.840 they're not in my world, you can't help somebody if they're not inside your business. So do
00:14:38.420 everything you can when you're reaching out to communicate how you can add value to be
00:14:42.820 trustworthy to show examples of customers crushing with you so you can get people comfortable
00:14:47.780 exchanging money to solve a problem but you can't just message people and expect them to buy
00:14:53.500 anything which brings us to stage four of making money online get the order a few months ago a
00:14:59.620 friend of mine reached out and he could not figure out for the life of him why nobody was buying from
00:15:05.020 and i was like well show me your chats show me the conversations and i'm sitting there and i'm
00:15:09.160 scrolling and i was just watching chat over chat of a person when the person talked about their
00:15:16.040 problem his response was it's all good you're amazing i'm paraphrasing but essentially that's
00:15:22.420 what it sounded like it's like don't worry you're great and i was just like bro essentially they're
00:15:28.340 saying they have a problem and you're saying you don't have a problem they're saying that they have
00:15:32.480 challenge and you're saying no you don't you're amazing when you sell you have to create a
00:15:38.000 framework of getting somebody into the right emotion of getting ready to buy no feeling of
00:15:43.520 the pain no decision to solve the problem if you're chatting a few rules you have to stick to
00:15:48.720 number one is don't release the pressure valve that's what he was doing the person would come
00:15:53.120 in and say you know i've sold this much money online they'd be like you're amazing that's so
00:15:57.440 great why you're there to diagnose you're like a doctor the person came in they said i have a pain
00:16:04.480 in my knee and you go interesting tell me about the situation and then you touch them here and
00:16:10.560 you push there and all of a sudden you get to tell them well the pain in your knee is caused because
00:16:16.480 your hips are too tight and you have this muscle called the psoas and if you press on the psoas and
00:16:21.440 you loosen that up the pain in your knee will go away that's what my doctor said to me a while ago
00:16:26.080 and that will build a ton of authority for you to be in a position for them to buy number two is
00:16:31.840 you got to get them in the buying zone if you think about it some people come into your chat
00:16:35.760 and they have no confidence in their ability to solve this problem okay these are people that are
00:16:40.160 scared yet again i'm not going to solve this and i'm really concerned and it's not even that they
00:16:44.720 don't trust you they don't trust themselves then you have people on the other side of the buying
00:16:48.480 zone which is all about having too much confidence they come in and they're like yo i know what you
00:16:52.720 do but i don't think i need you because i think i'm pretty cool and those people you need to bring
00:16:57.120 back into the center so the way we do that is we ask some questions to reframe so the person that
00:17:02.000 comes in and they're like yeah i made 10 million last year your question to them is did you make
00:17:06.240 any profit did you raise any money from investors how much did you pay out an affiliate like you
00:17:11.600 have to know what the questions are to get the person back to being connected to the pain that
00:17:16.640 is the buying zone somebody that has no confidence you have to let them know i love that you're
00:17:21.440 concerned. People just like you are the ones that do the best in the program because when they show
00:17:26.120 up, they're willing to do the work. I have a hard time if somebody is making a lot of money coming
00:17:31.180 in trying to solve a problem because I can't get their time and attention. You are perfectly
00:17:35.200 situated to be the best person to work with me. That's what we do to reframe people that don't
00:17:39.840 have confidence or have too much to get them into the center of the buying zone. Number three is
00:17:44.320 you've got to present the offer and the offer has to be designed to alleviate all their objections.
00:17:49.620 I literally keep it so simple when I show you and tell you how I do it you're going to be like
00:17:53.900 impossible six million dollars myself sold with my fingers chatting with strangers on Instagram
00:18:00.900 I literally have a notes file on my phone where I copy and paste the offer in chat it fits exactly
00:18:08.900 whatever character amount that is one chat here's the offer it's clear it's concise it doesn't
00:18:14.580 confuse them. I see people over and over again. Here's exactly how we do it. And it's just this
00:18:19.760 long winded, complicated thing. Confused buyers don't buy. If you try to overwhelm them with
00:18:27.860 bells and whistles and features, they just won't buy. They just want to trust that you can address
00:18:33.000 exactly what you said to them were the challenges based on your background experience and other
00:18:37.520 clients you've worked with. Now, that's what I do. If you want something that all my clients
00:18:41.640 used to make millions go find me on instagram dan martell 12 martell follow me and message me the
00:18:47.400 word youtube offer and i will send you a direct link to my google doc that all my clients are
00:18:52.440 using to make millions of dollars online number four get the credit card i can't tell you how
00:18:59.400 often people complicated getting the money if they say i'm in say cool do you want me to grab the
00:19:04.520 link then they go oh no let me talk to my partner now you have a real objection be ready to take
00:19:09.880 the credit card when they say yeah sounds like a plan perfect what card do you want to put that on
00:19:14.360 what way do you want to make payment ask for the order have a stripe link ready to go that you can
00:19:19.440 send over chat i've sat on the back of my wake boat surfing chatting and then sending links and
00:19:26.300 while i'm out there surfing getting payments for people that want my help it can be that simple
00:19:32.020 it's just the truth is people want to over complicate it have a stripe link ready to go
00:19:36.300 to accept payments so that when they're ready to buy,
00:19:39.300 you don't make it hard on them.
00:19:40.520 The way we win online is very simple.
00:19:43.400 Create content that is valuable, that is useful,
00:19:46.400 that educates, that inspires,
00:19:48.360 and helps people solve problems.
00:19:51.180 And then while you're doing that,
00:19:52.840 engage with them, talk to them,
00:19:54.920 see if there's ways that you can help further.
00:19:57.060 Even if you can't, recommend somebody who can.
00:19:59.920 If you become the person that is their trusted advisor,
00:20:02.980 then you will have the opportunity to serve them.
00:20:04.800 i think that is the highest form of building an online business that makes you money that allows
00:20:09.520 you to live that lifestyle that you've been after freedom and travel and experiences but
00:20:14.320 it requires you to put your fears aside and go all in for 30 days posting videos and talking to
00:20:20.880 people but if you want to learn how to build a business that runs itself click here and i'll
00:20:25.280 I'll see you on the other side.