Dan Martell - How To Become Unbreakable As An Entrepreneur

00:00:00.160 One day in the past,

00:00:02.200 our goals list is today's problems list.

00:00:04.560 We got to remind ourselves that it's a privilege.

00:00:19.280 You got to make it or make it, okay?

00:00:21.280 I got to make it or make it.

00:00:22.520 It's actually a lyric from a rap artist called NF.

00:00:26.360 If you don't know who NF is, he is incredible.

00:00:29.880 I'm a big fan of hip hop and rap, the artistry of it.

00:00:34.040 And NF is one of those artists

00:00:36.380 that just will pump you up and motivate you.

00:00:39.660 So if you haven't heard his song,

00:00:41.280 I Gotta Make It or Make It, go check it out.

00:00:43.260 My friend Keith turned me onto it.

00:00:45.120 But what I wanna share with you today

00:00:47.040 is the mindset behind the lyric,

00:00:50.460 the mindset behind the lyrics.

00:00:52.940 What does it mean to be somebody who makes it or make it?

00:00:57.040 There is no second option.

00:00:59.100 There is no plan B.

00:01:00.980 There's a burning of the boats,

00:01:02.480 taking the beach and being successful.

00:01:05.020 When I look at my journey of going from, you know,

00:01:09.580 a really challenging adolescence to turning my life around

00:01:14.540 to learning how to code, having it literally saved my life

00:01:18.780 to eventually starting my first software company

00:01:20.920 when I was 17, making every mistake in the world,

00:01:24.580 failing, not giving up,

00:01:27.600 knowing in my soul, in my gut, in my being

00:01:30.420 that I was meant to be, trying again.

00:01:33.060 NB host, trying again, brought my brother into it.

00:01:35.880 Hey, help me out. 0.74

00:01:37.440 Let's do this together.

00:01:38.520 Maybe that's the missing piece.

00:01:39.920 I need somebody that can sell.

00:01:41.360 My brother has always been the person in our family

00:01:43.280 that had the gift of gab.

00:01:44.260 You sell, I'll build it.

00:01:45.800 And I spent all my time in a server room,

00:01:47.740 configuring servers, database, web servers, email servers,

00:01:51.240 and still didn't make it work.

00:01:53.300 And eventually moving on, traveling,

00:01:56.620 trying to learn from different experiences,

00:02:00.500 just whatever it was gonna take to make it.

00:02:03.200 And still taking me another, I started at 17,

00:02:06.580 it wasn't until I was 24,

00:02:08.500 and a lot of failures and projects and ideas

00:02:11.360 and just wanting to be an entrepreneur,

00:02:13.400 that finally I read the right books,

00:02:17.220 I met the right mentors and coaches,

00:02:19.640 and two years after that point made my first million dollars.

00:02:24.040 And I've gone on now to just build on that foundation.

00:02:27.960 I share that because, you know,

00:02:30.820 I was reading this book called The Billionaire Secrets.

00:02:33.260 I think this was called The Billion Dollar Secrets

00:02:35.360 or Billionaire Secrets.

00:02:36.860 And in the book, there's a story of Naraya,

00:02:42.400 yeah, Naraya Murthy.

00:02:43.800 He's an Indian born entrepreneur.

00:02:46.940 And he is the founder of a company called Infosys.

00:02:50.340 When I was building my company Spherick Technologies,

00:02:52.880 I worked with a lot of contractors and programmers

00:02:56.360 from Infosys and some of the largest companies

00:02:58.520 in the world, Fortune 500 companies.

00:03:00.680 And I didn't know the story of Infosys.

00:03:02.900 I just knew of the company,

00:03:04.620 because they're literally like a,

00:03:06.100 probably a Fortune 100 company in the world.

00:03:08.160 They have more programmers that work at Infosys

00:03:11.600 than Microsoft, Google, and Apple combined.

00:03:16.120 Net worth of $3.1 billion.

00:03:19.040 Narai is one of the wealthiest men in India.

00:03:22.280 And his story is so incredible

00:03:25.660 in regards to I either make it or make it.

00:03:28.260 Check this out.

00:03:29.340 Starting a company in India back in,

00:03:32.600 I think it was like the late 70s, early 80s

00:03:36.060 was not an easy task.

00:03:37.780 Essentially starting a company required them

00:03:39.860 to travel from their hometown to Mumbai

00:03:44.520 several times over a two-year period

00:03:47.240 just to get incorporated, just to start the business,

00:03:50.420 just to get the infrastructure.

00:03:52.180 A lot of us take it for granted

00:03:53.840 that we can just go to a bank, hire.

00:03:55.580 I mean, literally I can start a company with one phone call

00:03:58.380 to my guy, Patrick, my finance team,

00:04:01.460 and my lawyer, Keith, done.

00:04:03.100 Probably set up tomorrow, bank accounts with, you know,

00:04:05.980 RBC, I've got a rate relationship.

00:04:07.900 Literally within three days, all set up.

00:04:10.000 And articles in corporation, shareholder agreements,

00:04:12.560 all that stuff, three days.

00:04:13.920 It took them two years.

00:04:15.380 And Naraya would go on a train for four hours,

00:04:21.220 each way to Mumbai over a two year period,

00:04:24.700 several times just to open the business,

00:04:27.400 but he didn't give up.

00:04:28.780 He was determined, he was committed.

00:04:31.020 They wanted to build software for American companies.

00:04:34.380 That was their mission.

00:04:35.440 Leverage the talent in India, 0.84

00:04:37.120 have American global companies pay

00:04:40.300 to build that software there.

00:04:41.640 They started with six people.

00:04:43.580 What's crazy is they didn't even have computers.

00:04:46.320 They couldn't afford computers.

00:04:47.820 So what they decided to do is have five of the team members

00:04:51.760 move physically, relocate to the US

00:04:54.580 to work on the computers of their customers,

00:04:58.060 in their office, on the computers to code.

00:05:01.020 That's how they got access to the hardware to write code.

00:05:06.800 Didn't stop them, didn't slow them down.

00:05:09.100 This was a time back in the day before there was phones.

00:05:12.700 So the way that they would communicate

00:05:14.500 is through the post office, two, three weeks at a time.

00:05:17.920 And they didn't know when mail would come in,

00:05:20.120 so they would have to go check every day.

00:05:22.060 Did something new come?

00:05:23.080 What was the update, et cetera.

00:05:25.400 No internet, right?

00:05:27.460 And then it got to the point where before the internet,

00:05:30.300 the code that they would eventually develop in India,

00:05:34.680 the only way to get it because the post office was so slow

00:05:38.800 was to fax the code over.

00:05:41.280 I gotta make it or make it.

00:05:43.200 Nothing's gonna stop Naraya.

00:05:45.060 Check it out.

00:05:46.100 Fax the code over and have them manually enter it

00:05:50.260 in to the computers on the other side in the US.

00:05:53.260 So developers in India, writing code,

00:05:55.800 fax it over and retype it in the computers in the US.

00:06:00.260 How crazy is that?

00:06:02.460 And they didn't stop.

00:06:03.920 They kept pushing and reading Naraya's story

00:06:08.180 and the character of who he is

00:06:10.160 and the determination, you know,

00:06:12.240 and just seeing what's required

00:06:13.840 to create that kind of economic windfall, billion dollars.

00:06:17.580 Most people don't understand what a billion means.

00:06:19.220 A billion is completely different than a million.

00:06:21.540 It's completely different than a hundred million.

00:06:23.180 A billion is on another level.

00:06:25.440 And it requires a level of confidence

00:06:28.700 and determination to make that happen.

00:06:30.680 So there's three mental shifts, mindset shifts

00:06:35.160 that I wanna share with you

00:06:36.000 that I think will contribute to that outcome for you, okay?

00:06:40.160 The first one is I want to reframe a perspective.

00:06:44.280 If you've got challenges in your business,

00:06:45.960 you've got problems, you feel overwhelmed,

00:06:47.880 you're dealing with a current business,

00:06:50.820 challenge a new business you're trying to start,

00:06:53.320 a family that you're trying to be a great husband or wife for,

00:06:57.560 you just got all these challenges in your life.

00:06:59.360 I want to remind you that at one point in your life,

00:07:03.320 these challenges you're dealing with today

00:07:05.960 were on your goals list of the past.

00:07:09.800 Think about that.

00:07:11.120 At one point in the past,

00:07:13.560 you had a dream of starting a company.

00:07:17.360 At one point in the past,

00:07:19.280 you had a desire to be your own entrepreneur.

00:07:22.760 At some point in the past,

00:07:24.820 you had the vision that someday,

00:07:28.880 maybe you would build the business

00:07:31.740 at a revenue level that you're at today.

00:07:33.280 Maybe it's a million dollars, maybe it's 10,

00:07:35.080 it doesn't matter.

00:07:36.300 Whatever challenges you're dealing with today

00:07:38.840 in your business, there was a point in the past

00:07:40.780 where that was on your list of goals and dreams.

00:07:43.600 And now it's a reality.

00:07:45.900 So I want to encourage you to shift 0.66

00:07:48.580 the challenge you're facing with

00:07:50.140 and realizing that the challenge is the reward.

00:07:53.660 Becoming the person who overcomes those problems,

00:07:57.460 able to face those challenges,

00:07:59.900 to creatively solve those problems

00:08:02.820 so you can move up to the next level,

00:08:04.840 that is the opportunity.

00:08:07.340 at every level, when I look at like how I operated

00:08:10.480 when I was 26 and ran into a roadblock

00:08:13.020 and almost cratered my company, Spheric Technologies,

00:08:15.960 and who I needed to become as a leader, as a marketer,

00:08:19.020 as a salesperson, to be able to overcome the fact

00:08:22.080 that I didn't have enough business,

00:08:23.540 I didn't have enough cashflow to grow the business.

00:08:26.480 I grew myself actually into a negative cashflow position.

00:08:30.340 Those in hindsight were gifts of previous desires

00:08:35.340 desires of dreams and goals that I didn't even realize would come with the territory. If I wanted

00:08:40.400 to achieve that level, it would require that level of struggle. So that's number one. Number two is

00:08:46.020 the reframe the belief that you have to do something. I have to build my company. I have to,

00:08:54.780 you know, figure out this marketing challenge. I have to do these sales calls. A lot of people talk

00:09:00.180 all day long. The language is I have to. I want to encourage you to change it to I get to.

00:09:04.320 The privilege of getting to get on a call

00:09:08.880 with a potential prospect or buyer

00:09:10.480 to get them signed up for your product,

00:09:12.640 to buy your product, that is a privilege.

00:09:15.320 You don't have to do anything, you get to.

00:09:19.040 And if you were in a place where you couldn't,

00:09:22.220 you would feel bad for ever taking for granted

00:09:26.760 the chance that you get today to do that hard thing.

00:09:29.020 I know like sometimes when I'm running,

00:09:31.820 I'm like, man, I can't believe I've got to run today.

00:09:34.160 I can't believe I'm training for an Ironman.

00:09:35.460 I can't believe I've got to do a 15 kilometer,

00:09:38.060 20 kilometer run.

00:09:39.480 And then I realized there are moments in my life

00:09:41.740 when I've been injured and I couldn't run, I couldn't move.

00:09:45.820 And I would have given anything to be able to work out,

00:09:49.480 anything to move my body, right?

00:09:52.640 And it's in those moments I realized I get to do that thing.

00:09:55.740 I don't have to, I choose to, it is a privilege.

00:09:58.900 I want, that's a big mindset shift.

00:10:00.740 I want you to start thinking about.

00:10:01.660 I don't have to, I get to.

00:10:03.400 Third thing, people often say

00:10:06.500 when we're trying to accomplish something meaningful,

00:10:08.780 you know, grow our business, hire people,

00:10:13.460 train those people, onboard new customers,

00:10:16.540 you know, work on designing a new product

00:10:19.120 or building a marketing campaign.

00:10:20.800 And it's a lot of work.

00:10:21.920 You know, sometimes you'll see yourself saying,

00:10:24.680 I need to be away from the family right now,

00:10:26.280 or I need to be heads down.

00:10:27.640 I can't say yes to those party requests

00:10:29.640 or, you know, my best friend's birthday party,

00:10:32.360 like whatever it is,

00:10:33.360 there's sacrifice involved in being in business.

00:10:37.660 And I get where that come from.

00:10:38.860 So I get that the language that we are told

00:10:41.920 is we have to sacrifice,

00:10:43.500 but I wanna encourage you to shift that to,

00:10:47.880 I get to invest in.

00:10:49.920 To me, there is no sacrifice, right?

00:10:53.460 When I have people in my life say you work too much,

00:10:59.500 it's like you're always on your phone, you're not present.

00:11:01.540 I get that.

00:11:02.380 And I think, I used to think,

00:11:03.560 well, I'm sacrificing today for tomorrow.

00:11:06.640 And I've reshifted that because to me, it's an investment.

00:11:09.060 I get to invest in me.

00:11:10.860 I get to invest in my business

00:11:13.460 so that I can get a return into the future

00:11:15.700 because tomorrow's not guaranteed.

00:11:18.000 Today, I can just ask myself,

00:11:19.980 did I leave it out all on the field of play?

00:11:22.940 Did I give it 110%?

00:11:24.860 So there is no sacrifice.

00:11:27.160 It is an investment.

00:11:28.400 And that to me is a huge mindset shift

00:11:31.400 that when you make will unlock another gear for you.

00:11:34.900 So those are the three big things inspired by the lyric

00:11:38.620 from NF, I gotta make it or make it, okay?

00:11:41.740 You know, through the lens of Naraya Murthy at Infosys,

00:11:45.520 $3.1 billion business out of India back in the late 70s

00:11:50.320 when nobody could have easily done what he did

00:11:53.360 because he adopted that mindset shift that, you know,

00:11:57.200 One day in the past, our goals list is today's problems list.

00:12:01.560 We gotta remind ourselves that it's a privilege

00:12:03.820 that you don't get to, you know,

00:12:07.300 or you don't have to, you get to,

00:12:09.200 and that you don't sacrifice, you invest.

00:12:12.580 And I want you to swap that around.

00:12:14.480 That is how you build a mindset of determination,

00:12:19.820 resilience, and mental toughness.

00:12:22.160 That is how you become the person

00:12:24.400 who can deal with the level of challenges

00:12:26.120 to move on to the next one.

00:12:27.580 If you like anything I shared

00:12:29.260 and you wanna go deeper on this,

00:12:30.320 I've got a training called Future Living.

00:12:32.580 It's how I act today living six months into the future.

00:12:37.180 It's a visual framework

00:12:38.520 with very specific tasks and processes.

00:12:40.440 Click the link below in the comments.

00:12:42.240 I'll link that up for you if you wanna copy of that.

00:12:44.800 But as a request, if you would do me the honor,

00:12:48.160 I wanna hear from everybody below in the comments.

00:12:50.140 Let me know what's been the most important thing

00:12:52.800 that you needed to hear today from your perspective.

00:12:55.480 What is it that's resonated the most with the stories

00:12:58.440 or some of the sayings or whatever you heard today

00:13:01.120 that you needed to hear the most?

00:13:02.560 I wanna hear from you below in the comments.

00:13:06.000 And with that, obviously I wanna thank you for being here,

00:13:08.940 for participating, for being a follower and a fan.

00:13:12.980 Incredibly grateful for your time.

00:13:14.960 And I hope this message really resonates with you

00:13:17.280 and your life, had it on my heart to share,

00:13:19.440 had to get it out.

00:13:20.540 And that's what I got for you today.

00:13:22.940 Hope you have an amazing day.

00:13:23.940 We'll talk soon.

00:13:24.660 Peace.

00:13:25.260 Later, everybody.

Dan Martell - October 04, 2021

How To Become Unbreakable As An Entrepreneur

Episode Stats

Summary

Transcript