Dan Martell - How to Break Through Your Plateau @deangraziosi

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00:00:00.000 what are some of the biggest myths of keeping people longer? If you actually look at all

00:00:04.580 subscription businesses and you give me four numbers, you tell me how many customers you have,

00:00:08.860 how many people you add every month, net new, how many people as a percentage you lose every month,

00:00:12.980 and what's the average they pay you per month. I can tell you to the month where you will hit

00:00:17.420 what's called the growth ceiling. How do we fix that? I want you to go through every one of the

00:00:21.280 customers that have canceled and just ask them why. Some people should have never bought in the

00:00:26.000 first place so when you get all that feedback I want you to filter it based on who you felt would

00:00:31.160 have been a perfect fit customer and here's the philosophy if you add something to your thing

00:00:35.840 tell me what you took out and that's where you have to talk to those people to say what did you

00:00:39.980 experience that honestly you didn't value that much and if you make those changes it's impossible

00:00:44.980 for you not to increase your retention

Dan Martell - November 01, 2023