Dan Martell - How to Build Your Dream Business (feat. Gary Vee & Patrick Bet-David)

00:00:00.000 I woke up in a city that I consider the heartbeat of hustle.

00:00:03.720 New York!

00:00:04.740 Conversations with Gary Vee, PBD, and doing Tony Robbins' Business Mastery all in 48 hours.

00:00:10.680 For you to create your dream business, it requires a level of obsession that everybody else thinks is too much.

00:00:19.120 When I look at all my decisions, it's always about like, what's the lifestyle I want to design?

00:00:25.340 And does the decision get me closer to it or further away?

00:00:28.340 and i'd rather give up short-term gain for long-term alignment like what's the point of

00:00:32.860 making money if you don't do that some people keep going to work for hoping someday maybe i

00:00:37.340 mean retirement what's that idea about that's weird you should enjoy life how about that

00:00:41.660 it's good to see you man how you been good dude question for you please you're obviously a big

00:00:51.260 dreamer the bee friends yeah because i've heard you talk a lot about selfless and selfish yes

00:00:56.640 tell me about like how does somebody think through that because like it's counterintuitive to want to

00:01:02.480 give so much by the same time protect yourself i would argue that that framework of me communicating

00:01:08.060 that is only me capturing what has always been real for example we met when the gary v brand was

00:01:15.780 a pimple to what it is now but you know that the way i'm even talking right now about v friends is

00:01:21.220 exactly how I talked about Gary Vee. I can feel it. That's what's wild. Vee Friends is how

00:01:26.400 uncomfortably creative I can get if I'm in that spot. So you're willing to over-invest on the

00:01:31.980 machine. Correct. Knowing where you want to go. Which is how Resi happened. Yeah. Which is how

00:01:36.860 Empathy Wines happened. Which is how my brand got built. Which is how Vee Friends happened. Right?

00:01:41.820 Like all of the companies I just mentioned, two of which exited very significantly,

00:01:46.780 were built on the backbone of the operating system of the Vayner machine. When it comes

00:01:50.420 of the dream side and we'll leave you with that like people that are still sitting on their hands

00:01:55.200 not going for the dream what's the current language you're saying it's the simplicity of

00:02:00.380 like self-esteem versus insecurity that's it the other thing i do a lot i'm like why is this working

00:02:05.440 what what am i and even critically like why is this a problem for me oh you know my dad is this

00:02:12.060 way and i always try to make it better so i'm always looking for like to help and like sometimes

00:02:16.480 to a fall like what's my strengths what's my weaknesses one of the things that's very obvious

00:02:20.440 to me is my relationship with me is very healthy and I think it has a lot to do with me not judging

00:02:26.040 others either 100% anyway appreciate it love you take care of yourself you're living your dream

00:02:33.940 business basically right put it this way people ask me all the time they're like travel much I

00:02:39.460 guess but there's nothing about my day today that feels like work to me but it looks like work to

00:02:45.380 to everybody else.

00:02:46.220 Gary was a huge influence on that.

00:02:47.840 Most people thought he was a keynote speaker

00:02:50.060 and they don't know that he runs

00:02:51.560 a four or $500 million a year business.

00:02:53.920 How important is it to actually double down

00:02:56.100 on something for 20 years plus now?

00:02:59.160 28 years building software.

00:03:00.700 Yeah.

00:03:01.540 I mean, I think it's just realizing there's more to do.

00:03:06.480 More to do, do more.

00:03:08.360 Now, the whole like, what are you pretending not to know?

00:03:10.440 I think a lot of people are pretending not to know

00:03:12.280 they have more in them to give.

00:03:14.160 I'm just brutally honest with myself.

00:03:15.980 Like, are you holding back?

00:03:17.260 Are you under indexing?

00:03:19.180 That's something that I learned being around you

00:03:20.380 and other people is you don't wait for permission.

00:03:23.500 I think a lot of CEOs and founders

00:03:25.140 were like waiting for someone else

00:03:26.440 to give us permission to go do something.

00:03:28.080 We can all do this.

00:03:29.280 We don't have to wait for anyone to give us permission.

00:03:31.320 Most people have the intuition

00:03:32.880 that that's what they should do.

00:03:34.700 They just don't listen.

00:03:35.960 You know what sentence I've never said out loud?

00:03:38.100 I wish I wouldn't have listened to my gut.

00:03:40.000 I honestly believe most of us have the answer

00:03:42.360 to live our life,

00:03:43.080 but it's clouded with the fears and the judgments and the scarcity and all that stuff. But we

00:03:46.940 actually know inherently what we should be doing next. It's just, we just, and luckily I've done

00:03:51.120 enough work to just be like, look, I'd rather be wrong and aligned with my intent than not

00:03:57.680 and live a life for somebody else's approval. I can live with, I made this decision because I

00:04:03.380 thought it was right, but I would have a hard time living with, I made this decision because

00:04:07.120 I thought you thought it was right. Dan, thank you so much. Thanks Cassie.

00:04:13.080 so you guys came up quick you guys are killing it on youtube right now i'm excited to get into

00:04:20.360 ai software yeah you want to rip it yeah yeah let's do it

00:04:24.040 a long time ago i realized business was kind of like and i'm not a music guy or anything but you

00:04:32.180 know like those mixer boards if there's a hundred moves that you can make as an entrepreneur and

00:04:36.980 they're all dials the entrepreneur that wins is the one to know which dial and how much to move it

00:04:42.980 Because you don't go zero to 10, because it might take a while to do that.

00:04:46.160 You go zero to three.

00:04:47.140 Okay, now I got to do this.

00:04:48.440 Now I got to do that.

00:04:49.000 I always say sequencing equals success.

00:04:51.380 And yes, and we can look at life around us.

00:04:55.260 If I gave you a recipe to make a cake, and you took all the same ingredients that the

00:05:00.860 guy to your left has, and you follow the recipe backwards, you won't have a beautiful

00:05:06.080 birthday cake.

00:05:06.900 You'll have a pile of mush.

00:05:07.920 so the sequence you do something in is actually the dictator of success not did you do it is did

00:05:16.260 you do it at the right time did you do it with the right level of effort you know one of my

00:05:19.920 philosophies is thing called vector leadership it's called vector leisure because if you know

00:05:23.120 what a vector is it's a direction and a magnitude of force so the idea with sequencing is direction

00:05:30.420 what do we do and then what level of effort is appropriate based on the size of the business

00:05:36.160 and I find that's like my favorite part to argue or I like having those kind of discussions it's

00:05:41.960 like do you have a strong opinion on that if so what data did you look at to come to that conclusion

00:05:46.500 sell me on and if you can't well I think I have a different perspective here's the way I look at it

00:05:51.560 and I feel like that is the mental gymnastic that makes entrepreneurship so much fun

00:05:57.280 dude every person that's one in life you ask them who is the person that mentored you and they will

00:06:04.660 say. This person. Everyone. Michael Jordan to Bill Gates to whoever. A lot of my mentors today

00:06:12.540 started off as coaches. How does having a mentor help you build your dream life? Because I turn to

00:06:18.120 them for the big decisions I got to make in my life that I wouldn't be able to ask other people.

00:06:22.720 Every time I start a company I make a list of essentially 100 people. People that have been

00:06:27.420 there. Mentors. So like Martel Ventures. I made a list of people. Talked to those people. I went

00:06:33.300 visited their operations i asked them how their economics work and then there's like the advisors

00:06:38.580 right like on the finance or the legal side people that like live in that world they can give advice

00:06:44.260 and then there's the peers the people that are also inspired to create something similar

00:06:49.220 that might be two or three years ahead of them i think those are the most valuable because

00:06:53.220 they're testing stuff while you're testing stuff and then you get to share notes

00:06:56.740 I don't know what's happened. The last 12 months, your name never was brought up 18 months ago at all. Now you're here. I'm like, whoa, good for him. So who do you phone? Dan Martel. Dan Martel. Dan Martel. Dan Martel. No, but this is good for you to know this. I appreciate it. Because our clients are your audience and they're consuming your content. So what book are you reading? I'm reading Dan Martel's book. So that's, that's happening.

00:07:26.040 It's kind of crazy when I think about, not even a year ago, our first conversation and what we built at Martell Ventures and the media stuff.

00:07:32.560 So you can look, we're doing pretty good.

00:07:34.860 I know you're doing pretty good.

00:07:36.040 You're doing pretty good.

00:07:37.240 We're on fire.

00:07:38.620 You know, there's very few people in the world that dream like that and that also execute.

00:07:43.620 And I'm always trying to learn from people that are three, four, five, six years ahead of me.

00:07:48.500 I mean, Sam, that's what we got is a calibration.

00:07:51.020 It's like, here's what we were thinking.

00:07:52.700 We've never been there.

00:07:53.820 You've been there.

00:07:54.660 what did you see when you got there oh good we were thinking of it that way didn't consider that

00:07:59.740 oh that's a good thing so like that's where people don't understand when it comes to coaching like

00:08:03.820 what's the roi i don't know what's the cost of either missing an opportunity that could have

00:08:08.400 made you 100 million could have cost you 15 million the motivation the insights i don't know

00:08:13.300 it was i'm i'm a big fan of being in proximity to people that inspire me i'm an easy cat man

00:08:21.780 I'll do the work just point me in the right direction you know the reason we

00:08:26.040 came in the first place which is business mastery Tony Robbins one of the

00:08:30.760 biggest events for entrepreneurs and I am the AI guy no pressure Jared you're

00:08:39.180 going on before me and then Cohen I'm gonna put you on to close the deal okay

00:08:43.440 sounds good all right no pressure so it's crazy is the way I got introduced

00:08:49.460 to tony was supporting an x prize with peter diamantes he did an x prize for education i

00:08:55.060 supported it came with two tickets to day with destiny and it was cis seating yep cis seating

00:09:00.740 is chairman invited seats so i show up and the woman looks at me oh mr martell come with me

00:09:06.580 she's like how do you know tony i said oh i don't know tony she's like hmm okay and i was like i

00:09:11.380 don't i don't want to get in trouble like i'm sorry i don't like what happened i didn't i don't

00:09:14.900 why do you think i know tony and she's like uh well you have cis seats and i'm like what's that

00:09:18.580 she's like that's where tony invites his friends to participate in the event and they walk us right

00:09:23.540 to the front yeah so i started there and then then we did business mastery because renee bought 1.00

00:09:28.340 tickets into this event and that's seven years ago that's where i wrote down the goal at the

00:09:33.700 end of this event to speak on this stage now wow and this is my fifth fifth time speaking here

00:09:48.580 We'll see you next time.

00:09:50.340 We'll see you next time.

00:09:51.960 This is our day in the test.

00:10:12.900 Wild.

00:10:14.520 I truly believe life's about going through the hurt,

00:10:18.360 healing from the hurt and helping other people get through their hurt you're going to detention

00:10:22.680 center and there's inherent risk to like going too right there's a hundred percent inherent risk

00:10:28.520 why do you take that risk like while we're there essentially we're under the care of the guards

00:10:33.400 and we don't know what could happen i mean there could be a riot there could be a situation so

00:10:37.880 that's the math i do is the upside potential of helping these kids versus the downside potential

00:10:44.840 if something bad happened I'll take that risk all day long. Why is it so important to have

00:10:48.760 stuff like this in your trips to build your dream business? If you think of life as like a tapestry

00:10:54.020 of different experiences if you just work out all the time that's cool but it probably gets boring

00:11:00.340 if you just work all the time cool probably gets annoying and to me it's always about like crafting

00:11:05.560 and curating the experience and like having a component of your life that's that's 100% give

00:11:10.940 back to help other people i think it just adds to the color it's like full spectrum it's like

00:11:16.540 you know it's like 4k um everybody has an id uh no but mine's in the back luckily i brought my

00:11:23.420 back do i leave everything in the car yeah all right we're just coming back from the

00:11:31.580 detention center that was uh that was my favorite one yeah oh yeah oh yeah

00:11:40.940 because i know i got through

00:11:44.460 it's really cool it's cool as well it is you gotta understand there's a lot of like

00:11:56.240 there's a lot of fear in asking certain questions there's a lot of fear in

00:11:59.860 acknowledging the speaker there's you know what i mean because they they then have to go back and

00:12:05.000 have to deal with what the other kids are going to say so there's a lot of like masks

00:12:08.240 so when I see them like being willing to put themselves out there and ask questions that

00:12:14.360 they might be made fun of later you know it's pretty cool yeah that was really special

00:12:20.300 I love that you guys are there yeah thanks I really enjoyed that man

00:12:24.020 That was what you guys.

00:12:25.020 Yeah.

00:12:28.020 Wait, okay.

00:12:29.020 Three, two, one.

00:12:34.020 If you're blessed to get to a place where you feel like you've achieved something,

00:12:40.020 I personally believe it's your responsibility to light the path for other people.

00:12:46.020 Does that make sense?

00:12:47.020 Hurt, we all go through.

00:12:49.020 Remember I said pain?

00:12:51.020 It's inevitable.

00:12:52.020 Nobody gets out a lot.

00:12:53.020 then we heal. We go on the journey, we figure it out, we process it, we get through it, we get

00:12:58.100 better, we have success, we heal. The last part to close the loop is help. If you don't use the hurt

00:13:04.100 that you went through to learn how to heal to help other people, you did not complete the process.

00:13:11.760 You will integrate and really truly learn things if you take every pain you ever go through to

00:13:18.580 learn how to get through it and share it with other people.

00:13:21.320 Your mess that you're ashamed of,

00:13:23.500 that you hope nobody finds out about,

00:13:25.060 can become your message.

00:13:26.720 If you do that, you will build a dream life.

00:13:31.500 How is these last four days an example of your dream life?

00:13:34.720 I can only summarize it this way.

00:13:37.020 If everybody thinks it's work,

00:13:39.660 and it feels like play, that's your dream life.

00:13:42.960 There's no part of my life,

00:13:44.960 the people I'm hanging out with, being on stage,

00:13:48.260 You can literally do it, everybody.

00:13:52.080 I'm not special, I just made a decision.

00:13:55.020 Make the decision, it's possible.

00:13:56.840 It's possible, build your dream life.

Dan Martell - September 23, 2025

How to Build Your Dream Business (feat. Gary Vee & Patrick Bet-David)

Episode Stats

Summary

Transcript