How to Build Your Dream Business (feat. Gary Vee & Patrick Bet-David)
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Summary
In this episode, I sit down with my good friend Cassie to talk about how she built a $500M+ company in a short period of time, and how she s been able to do it by living her life to the fullest. We talk about why it s important to be selfless and selfish, and why you should live your life for your own benefit.
Transcript
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I woke up in a city that I consider the heartbeat of hustle.
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Conversations with Gary Vee, PBD, and doing Tony Robbins' Business Mastery all in 48 hours.
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For you to create your dream business, it requires a level of obsession that everybody else thinks is too much.
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When I look at all my decisions, it's always about like, what's the lifestyle I want to design?
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And does the decision get me closer to it or further away?
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and i'd rather give up short-term gain for long-term alignment like what's the point of
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making money if you don't do that some people keep going to work for hoping someday maybe i
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mean retirement what's that idea about that's weird you should enjoy life how about that
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it's good to see you man how you been good dude question for you please you're obviously a big
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dreamer the bee friends yeah because i've heard you talk a lot about selfless and selfish yes
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tell me about like how does somebody think through that because like it's counterintuitive to want to
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give so much by the same time protect yourself i would argue that that framework of me communicating
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that is only me capturing what has always been real for example we met when the gary v brand was
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a pimple to what it is now but you know that the way i'm even talking right now about v friends is
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exactly how I talked about Gary Vee. I can feel it. That's what's wild. Vee Friends is how
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uncomfortably creative I can get if I'm in that spot. So you're willing to over-invest on the
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machine. Correct. Knowing where you want to go. Which is how Resi happened. Yeah. Which is how
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Empathy Wines happened. Which is how my brand got built. Which is how Vee Friends happened. Right?
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Like all of the companies I just mentioned, two of which exited very significantly,
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were built on the backbone of the operating system of the Vayner machine. When it comes
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of the dream side and we'll leave you with that like people that are still sitting on their hands
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not going for the dream what's the current language you're saying it's the simplicity of
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like self-esteem versus insecurity that's it the other thing i do a lot i'm like why is this working
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what what am i and even critically like why is this a problem for me oh you know my dad is this
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way and i always try to make it better so i'm always looking for like to help and like sometimes
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to a fall like what's my strengths what's my weaknesses one of the things that's very obvious
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to me is my relationship with me is very healthy and I think it has a lot to do with me not judging
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others either 100% anyway appreciate it love you take care of yourself you're living your dream
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business basically right put it this way people ask me all the time they're like travel much I
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guess but there's nothing about my day today that feels like work to me but it looks like work to
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I mean, I think it's just realizing there's more to do.
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Now, the whole like, what are you pretending not to know?
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I think a lot of people are pretending not to know
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That's something that I learned being around you
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and other people is you don't wait for permission.
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We don't have to wait for anyone to give us permission.
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You know what sentence I've never said out loud?
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but it's clouded with the fears and the judgments and the scarcity and all that stuff. But we
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actually know inherently what we should be doing next. It's just, we just, and luckily I've done
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enough work to just be like, look, I'd rather be wrong and aligned with my intent than not
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and live a life for somebody else's approval. I can live with, I made this decision because I
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thought it was right, but I would have a hard time living with, I made this decision because
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I thought you thought it was right. Dan, thank you so much. Thanks Cassie.
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so you guys came up quick you guys are killing it on youtube right now i'm excited to get into
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ai software yeah you want to rip it yeah yeah let's do it
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a long time ago i realized business was kind of like and i'm not a music guy or anything but you
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know like those mixer boards if there's a hundred moves that you can make as an entrepreneur and
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they're all dials the entrepreneur that wins is the one to know which dial and how much to move it
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Because you don't go zero to 10, because it might take a while to do that.
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If I gave you a recipe to make a cake, and you took all the same ingredients that the
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guy to your left has, and you follow the recipe backwards, you won't have a beautiful
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so the sequence you do something in is actually the dictator of success not did you do it is did
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you do it at the right time did you do it with the right level of effort you know one of my
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philosophies is thing called vector leadership it's called vector leisure because if you know
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what a vector is it's a direction and a magnitude of force so the idea with sequencing is direction
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what do we do and then what level of effort is appropriate based on the size of the business
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and I find that's like my favorite part to argue or I like having those kind of discussions it's
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like do you have a strong opinion on that if so what data did you look at to come to that conclusion
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sell me on and if you can't well I think I have a different perspective here's the way I look at it
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and I feel like that is the mental gymnastic that makes entrepreneurship so much fun
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dude every person that's one in life you ask them who is the person that mentored you and they will
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say. This person. Everyone. Michael Jordan to Bill Gates to whoever. A lot of my mentors today
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started off as coaches. How does having a mentor help you build your dream life? Because I turn to
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them for the big decisions I got to make in my life that I wouldn't be able to ask other people.
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Every time I start a company I make a list of essentially 100 people. People that have been
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there. Mentors. So like Martel Ventures. I made a list of people. Talked to those people. I went
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visited their operations i asked them how their economics work and then there's like the advisors
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right like on the finance or the legal side people that like live in that world they can give advice
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and then there's the peers the people that are also inspired to create something similar
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that might be two or three years ahead of them i think those are the most valuable because
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they're testing stuff while you're testing stuff and then you get to share notes
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I don't know what's happened. The last 12 months, your name never was brought up 18 months ago at all. Now you're here. I'm like, whoa, good for him. So who do you phone? Dan Martel. Dan Martel. Dan Martel. Dan Martel. No, but this is good for you to know this. I appreciate it. Because our clients are your audience and they're consuming your content. So what book are you reading? I'm reading Dan Martel's book. So that's, that's happening.
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It's kind of crazy when I think about, not even a year ago, our first conversation and what we built at Martell Ventures and the media stuff.
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You know, there's very few people in the world that dream like that and that also execute.
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And I'm always trying to learn from people that are three, four, five, six years ahead of me.
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I mean, Sam, that's what we got is a calibration.
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what did you see when you got there oh good we were thinking of it that way didn't consider that
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oh that's a good thing so like that's where people don't understand when it comes to coaching like
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what's the roi i don't know what's the cost of either missing an opportunity that could have
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made you 100 million could have cost you 15 million the motivation the insights i don't know
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it was i'm i'm a big fan of being in proximity to people that inspire me i'm an easy cat man
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I'll do the work just point me in the right direction you know the reason we
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came in the first place which is business mastery Tony Robbins one of the
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biggest events for entrepreneurs and I am the AI guy no pressure Jared you're
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going on before me and then Cohen I'm gonna put you on to close the deal okay
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sounds good all right no pressure so it's crazy is the way I got introduced
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to tony was supporting an x prize with peter diamantes he did an x prize for education i
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supported it came with two tickets to day with destiny and it was cis seating yep cis seating
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is chairman invited seats so i show up and the woman looks at me oh mr martell come with me
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she's like how do you know tony i said oh i don't know tony she's like hmm okay and i was like i
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don't i don't want to get in trouble like i'm sorry i don't like what happened i didn't i don't
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why do you think i know tony and she's like uh well you have cis seats and i'm like what's that
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she's like that's where tony invites his friends to participate in the event and they walk us right
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to the front yeah so i started there and then then we did business mastery because renee bought
1.00
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tickets into this event and that's seven years ago that's where i wrote down the goal at the
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end of this event to speak on this stage now wow and this is my fifth fifth time speaking here
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I truly believe life's about going through the hurt,
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healing from the hurt and helping other people get through their hurt you're going to detention
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center and there's inherent risk to like going too right there's a hundred percent inherent risk
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why do you take that risk like while we're there essentially we're under the care of the guards
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and we don't know what could happen i mean there could be a riot there could be a situation so
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that's the math i do is the upside potential of helping these kids versus the downside potential
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if something bad happened I'll take that risk all day long. Why is it so important to have
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stuff like this in your trips to build your dream business? If you think of life as like a tapestry
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of different experiences if you just work out all the time that's cool but it probably gets boring
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if you just work all the time cool probably gets annoying and to me it's always about like crafting
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and curating the experience and like having a component of your life that's that's 100% give
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back to help other people i think it just adds to the color it's like full spectrum it's like
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you know it's like 4k um everybody has an id uh no but mine's in the back luckily i brought my
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back do i leave everything in the car yeah all right we're just coming back from the
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detention center that was uh that was my favorite one yeah oh yeah oh yeah
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it's really cool it's cool as well it is you gotta understand there's a lot of like
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there's a lot of fear in asking certain questions there's a lot of fear in
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acknowledging the speaker there's you know what i mean because they they then have to go back and
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have to deal with what the other kids are going to say so there's a lot of like masks
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so when I see them like being willing to put themselves out there and ask questions that
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they might be made fun of later you know it's pretty cool yeah that was really special
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I love that you guys are there yeah thanks I really enjoyed that man
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If you're blessed to get to a place where you feel like you've achieved something,
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I personally believe it's your responsibility to light the path for other people.
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then we heal. We go on the journey, we figure it out, we process it, we get through it, we get
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better, we have success, we heal. The last part to close the loop is help. If you don't use the hurt
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that you went through to learn how to heal to help other people, you did not complete the process.
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You will integrate and really truly learn things if you take every pain you ever go through to
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learn how to get through it and share it with other people.
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How is these last four days an example of your dream life?
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and it feels like play, that's your dream life.
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the people I'm hanging out with, being on stage,