Dan Martell - How To Find The Right Business Coach

00:00:00.000 hi everybody this is liam martin from running alone and in today's video we unfortunately

00:00:19.280 have bad news for paulo my video editor because i don't just have one video view today i have

00:00:25.920 three videos and i'm here with dan martell this is also why i'm wearing all of this crazy

00:00:31.520 merch i've got a phone case this is not how you dress every day liam no unfortunately not if you

00:00:36.240 send me about 20 of these maybe that i'll keep them fresh and clean you can you can give them

00:00:41.680 to homeless people and we'll be good so we are talking today about having a coach entrepreneurs

00:00:48.800 have coaches. Some do, some don't. And this is something that I've had a coach actually for

00:00:55.560 probably the past six to seven years. Dan has been my coach for the past two years,

00:01:00.580 going on three years now. And I would really say he's one of the core components towards my

00:01:06.380 success. So in today's video, we are going to be getting into, do you need a coach? Why do you need

00:01:11.400 a coach? And what can a coach do to be able to make you a more successful entrepreneur? First

00:01:18.220 question, Dan, who are you and why are you here right now? Who am I? My name is Dan Martell. I'm

00:01:23.220 here because this is my studio. No, I'm just kidding. Why am I here? I guess because I have

00:01:29.440 the privilege of coaching you and Rob and I absolutely love working with entrepreneurs to

00:01:34.360 help them level up. That's very exciting. I have been an entrepreneur for many years. So people

00:01:40.340 like you bring me joy uh in ways that you don't even know so let's get into the first question

00:01:49.860 here i have five of them and i may not answer i may actually not only answer ask a couple of them

00:01:56.500 why do you think it's important to have a coach um well so just so everybody knows like i've always

00:02:02.020 had a coach um my two failed companies kicking it off i've built five software companies first

00:02:08.580 first two were failed, uh, start at 17, again at 21. So like, luckily I was just young when I

00:02:13.580 started them. Otherwise that I'd be like probably the average age of most entrepreneurs starting

00:02:17.340 off. Uh, but I hired an e-myth coach when I was 23. Okay. Uh, paid him a lot of money every month

00:02:23.780 before I even had a business. Wow. I just didn't want to, I didn't want to fail. I read, I frigging

00:02:28.360 read the e-myth and Gerber sold me on Sarah's pies and, um, and, and I've got to give a hundred

00:02:34.620 percent credit to Bob, my E-Myth coach, like 16 months of working with him to really do

00:02:39.980 fundamental business things that I just didn't know any better to do because I'm a software

00:02:43.860 developer, like, you know, vision, mission, you know, financials, like just these really

00:02:49.740 core business stuff, uh, marketing, uh, business development, et cetera, is the reason I'm

00:02:55.100 here today.

00:02:55.500 And that just has continued.

00:02:57.100 So I think that if you're the type of person that wants to move quickly, right, I just think it's kind of just naive to think that to be a top performer, like it would be weird if you met an Olympian that showed up at the Olympics that said, I came by myself.

00:03:18.140 Right.

00:03:18.460 It would just be weird.

00:03:19.560 Yet, if you're trying to play this entrepreneurial game at the highest levels, I think it's just par for course.

00:03:25.400 Hmm. So inside of the coaching industry, there's honestly a lot of inside of the coaching industry. And you are not one of those people. And I know that because we've known each other for almost 10 years. I've built that type of relationship with you. And then also me being your client, I understand that you are doing it for the right reasons. And you are also putting out a really good product.

00:03:50.160 but i want to know for people that are watching this right now what is a good coach like what

00:03:56.620 does a good coach look to you and then maybe what are some of the red flags that you can look for

00:04:01.180 inside of the coaching industry because i think like i get a lot of people that talk to me they're

00:04:05.120 just like oh yeah i got this coach and i kind of i'm just like oh man this this person's trying to

00:04:11.060 take your money uh and and i think there's a lot of um ethical issues that that work into that i

00:04:18.540 I know when you take on a client,

00:04:19.980 it's something that you are truly focused and committed to.

00:04:24.760 And I think that, unfortunately, there

00:04:27.540 are a lot of people in this industry

00:04:29.100 that don't have that same mindset.

00:04:30.540 So I'd love to be able to hear your thoughts. 0.98

00:04:32.440 You know, the crazy part is the crappy coaches 0.97

00:04:35.660 are really good at being sneaky. 0.97

00:04:38.280 They're great at advertising.

00:04:39.320 It's bananas.

00:04:40.580 So I think like, and I had a hard time with even the word

00:04:43.860 coaching at first.

00:04:44.880 I didn't use it for many years.

00:04:47.780 I think it's like in the same vein as real estate agents and social media experts and all these industries where they have a low barrier of entry.

00:04:53.940 You just have these charlatans that show up.

00:04:56.280 Two things, if you said like look for these two things, one would be the coach talks about the client's results more than their own.

00:05:04.840 So a lot of the best coaches, my coaches, they don't talk about themselves at all.

00:05:12.540 right they talk about my the client the people they've actually they have like you can go to a

00:05:17.760 page it says like testimonials case studies right and and it's real people it's not like

00:05:23.200 i doubled my business in three years jane from saratoga or wherever like it's real like you can

00:05:29.060 click on their page go to their facebook page real people got it and i think if you that's a

00:05:34.260 good starting i can talk to them i can literally say like well here are three referrals that you

00:05:38.420 you can talk to and.

00:05:39.260 Like if you, if you're that good,

00:05:40.800 you should have a bunch of success stories and.

00:05:43.960 That's so interesting.

00:05:45.040 Cause I even know inside of SaaS Academy,

00:05:47.560 me and Rob have directly referred two or three people.

00:05:51.840 Omar.

00:05:52.680 Yeah, from Webinar Ninja, yep.

00:05:54.340 Chris Bryson.

00:05:55.180 Yeah.

00:05:56.020 Those are two people that are directly,

00:05:58.440 you know, they came to me personally

00:06:01.200 and they were like, I'm thinking about doing this Dan thing.

00:06:03.160 Yeah, because I, I pretty much like we have a page

00:06:05.820 and it's like, here are all the companies we've worked with.

00:06:07.900 you know, you've given me permission to put your logo. I always ask, but we get testimonials. We,

00:06:12.560 we, I send my videographer on site to go do these like cases. Like I'm, I don't want you to hire me

00:06:19.040 because of what I've done. Cause I actually think that's not interesting because you're not me.

00:06:23.660 Right. What I think is more interesting is, um, who are people like you or whatever individual

00:06:28.780 that I've worked with that you can talk to and say like, for the type of coach I'm looking for,

00:06:34.240 this person will solve the problem. So that I would say that's one. And then the second thing

00:06:40.460 I would say is, and maybe I'm biased towards this, but when I look at my coach and many others

00:06:46.960 is they give away a hundred percent of everything they know. Okay. And they don't think they don't

00:06:53.300 say like, I've got this like secret magical. Why wouldn't a coach do that? Oh, some of them,

00:06:58.760 place no most of them it's like hey i know this thing that you don't know but if you pay me i'll

00:07:04.260 teach it to you okay got it right you've seen these people yeah okay yeah so my whole thing is

00:07:09.760 is if you want you can go on my youtube and i give away 100 of everything i know right it's free

00:07:15.240 yeah go nuts 300 plus videos and i add a new one every week and i will for the next probably

00:07:20.120 another six years i gave myself a decade okay but if you want to have a more personalized experience

00:07:25.720 you want to work with me directly then we can have that conversation so i think that if you did

00:07:30.200 those two things you found a a coach that like literally gave away the strategies on everything

00:07:35.340 they know how to do and not just like look how cool i am as their content marketing because i

00:07:39.220 think that's what you see and that you can point to a page that has all of their real people

00:07:44.880 testimonial results and case studies and you can verify that there's a guy out there right now i'm

00:07:49.480 not gonna throw him under the bus because that's just not my nature um but he has uh he has a video

00:07:55.000 ad running uh for you know sass founders and here's case studies okay right the people in his

00:08:00.940 case studies um that he doesn't make it easy to figure out who they are but they end up reaching

00:08:06.500 out to me and when i talk to them about their experience they you know what happens sometimes

00:08:12.040 is people have these like these these like like blips of success but it's not sustainable so like

00:08:18.140 this guy helped them get a micro result but it's not the full picture got it so i think that even

00:08:23.540 that I would want to dig in if you even found them to make sure like it's not enough that they

00:08:27.560 publish it but talk to the person to make sure that like did they do the thing long term because

00:08:32.960 I think it's too easy yeah I call that do they have an arrow or do they have a quiver exactly

00:08:38.100 right it's like is there one thing that they do that is giving you some type of result and they

00:08:42.920 can't replicate that long term or is this someone that I can work with for a very long term yeah

00:08:47.840 um engagement and no okay I'm gonna have I'm always gonna get the best stuff yeah yeah okay

00:08:53.160 So in terms of SaaS entrepreneurs, OK, because I'm a SaaS entrepreneur, I do this thing on Fridays called Running Remote YouTube Channel.

00:09:03.060 But the rest of the week, I work in Time Doctor, which everyone probably already knows.

00:09:08.720 What are the positive signal identifiers for a successful SaaS business?

00:09:14.300 If you had to give me three, I know we actually talked about this about 45 minutes ago, but we didn't talk about it on my YouTube channel.

00:09:19.180 So I want to talk about it right now.

00:09:20.600 Well, A, a lot of people may not know what SaaS stands for, funny enough.

00:09:24.080 Lee and my best friend asked me, software as a service.

00:09:26.880 And just because you have a subscription business, does that mean you have a SaaS business?

00:09:30.380 I don't know why people think, well, people pay me every month.

00:09:32.920 It's like, no, it's a solution.

00:09:35.120 It's a product, software.

00:09:37.280 So that's who I serve.

00:09:41.760 So if the question is, is it data points or is it individual characteristics of teams?

00:09:47.500 If you had a gun to your head and you just said,

00:09:50.360 to yourself, okay, let's reword this in an interesting way. Let's say you wanted to,

00:09:56.320 out of all of your clients, okay, because you've interacted with tons of them, you've

00:10:01.180 got hundreds of people right now, and your job is to put together a trillion dollar SaaS

00:10:09.420 business, okay? And you can basically choose any of the type of personality types or even

00:10:15.840 the individuals inside of your group that you've had experience with, how would you

00:10:20.440 assemble that dream team?

00:10:21.880 What would the dream team look like?

00:10:23.080 Perfect question.

00:10:23.780 Technical lead, marketing lead, operational lead.

00:10:28.000 Three founders.

00:10:28.920 I would do three founders.

00:10:30.260 Let's say I was funding a new company.

00:10:32.740 Yep.

00:10:33.440 Okay, so this is even funner because I'll even tell you about like, you know, price point,

00:10:37.740 go to market strategy, all that stuff.

00:10:39.000 So technical chops, marketing, salesmanship, and then operational.

00:10:44.800 who's the ceo out of that group typically the sales and marketing leader only because they're

00:10:50.040 gonna not not for any importance reason other than the fact that they're inherently going to

00:10:54.260 be the person on stage communicating so it only makes sense um whereas the operational person is

00:10:59.680 more interested in like the internal team dynamics and the technical person's obviously more product

00:11:04.060 focus on the engineering so like a rocket fuel integrator guy and then you've got the yeah yeah

00:11:09.760 And then I would say mid-market, I would do freemium or at least free trial.

00:11:18.940 Mid-market is $10,000 to $100,000 AR.

00:11:21.880 Yeah, annual contract value.

00:11:23.760 And I would do super non-sexy.

00:11:26.560 I would stay away from Martech. 0.99

00:11:28.140 And I would probably go into farming as an example.

00:11:33.300 Like, you know what I mean?

00:11:34.500 Like, that's what I mean.

00:11:35.380 Farming?

00:11:35.840 Yeah, it's got to be like, it's got to be a market that I don't have to worry that any, like Stanford graduate, MIT, like I want time to innovate because once I figure out the-

00:11:48.840 Blue collar.

00:11:49.720 Yeah.

00:11:50.160 Lock it because all those white collar guys, they're going after that market. 0.99

00:11:53.400 Yeah, it's all-

00:11:53.880 I want to be the smart guy that says I'm selling to the farmer.

00:11:56.880 Yeah, super unsophisticated but still has a need.

00:11:59.680 I can solve the problem.

00:12:01.020 It's got a pain point.

00:12:01.980 Because I think the best companies are ones that have enough time without having competitors show up.

00:12:09.280 So you can decide by just picking a big enough TAM, a total addressable market, in an unsexy, you're not going to get covered on TechCrunch kind of process.

00:12:19.080 Got it.

00:12:19.920 Yeah.

00:12:20.140 And the mid-market, because I want customer financing.

00:12:23.040 I want to be able to self-fund this without getting super diluted and build the structure

00:12:29.340 where if I can, I can get the customer to pre-buy for annual contracts and use that

00:12:33.400 to self-finance the growth.

00:12:34.760 OK.

00:12:35.100 Now, on the reverse side, who are the people that you see that do not succeed?

00:12:40.880 Maybe the people that don't make it to SaaS Academy, because pretty much everyone in that

00:12:43.960 group has a significant amount of success.

00:12:47.060 At SaaS Academy, I definitely work with successful revenue-generating high performers.

00:12:51.140 They've escaped velocity.

00:12:52.560 Exactly.

00:12:52.780 Right?

00:12:53.280 So what do you see as the teams, or the product,

00:12:58.540 or the dynamics that don't hit that target?

00:13:01.720 I mean, they're the ones that I don't let in.

00:13:03.980 No, you don't let them in, but do you see them?

00:13:06.540 They come all the time.

00:13:07.180 Like, who are those people?

00:13:08.380 I'll tell you what happens.

00:13:09.380 I would love to hear, because people probably

00:13:11.120 are listening right now, or watching right now,

00:13:12.420 and thinking to themselves, OK, well, is that me?

00:13:14.520 So identify who that person is.

00:13:16.020 If you are selling a dream that your product can't deliver on,

00:13:21.600 which you know those folks, the biz ops,

00:13:24.200 and your product has high churn because of it.

00:13:26.260 I fight that desire morning, noon, and night.

00:13:28.620 Because you see all these examples.

00:13:30.580 Rob is a fantastic counterpoint to me,

00:13:32.640 where he's like, you can't say that.

00:13:34.800 You can't say that it's magical,

00:13:36.640 and it will solve everyone's problems.

00:13:38.220 And I'm like, why not?

00:13:39.560 I'm in charge of marketing.

00:13:40.540 That's my job, right?

00:13:42.060 And he's like, no, we've got to stick

00:13:43.780 to the fundamentals of this business.

00:13:45.460 What can we currently offer now is different from what we could

00:13:48.480 theoretically offer in a year.

00:13:49.860 The reason why those folks have a hard time,

00:13:52.560 and I don't typically work with them,

00:13:53.980 is because the product has high churn.

00:13:56.820 And in the SaaS business, it's a very simple economic model

00:14:00.300 of if I can't get more customers per month than I'm losing,

00:14:05.100 I stall out on growth.

00:14:06.600 Yeah, and some of them show up, and they've

00:14:07.940 got 25% monthly churn.

00:14:09.620 I mean, every three and a half months,

00:14:11.160 they're losing 100% of their customer base.

00:14:13.720 And typically, that's a byproduct of having a one-trick pony

00:14:17.580 product.

00:14:18.760 So I mean, a lot of it is very product market fit.

00:14:21.580 But I think some of them are doing it to themselves

00:14:23.880 through their marketing angle.

00:14:25.780 Second thing is their technical team

00:14:27.940 isn't even close to being in-house.

00:14:30.280 It's like some dev agency that they pay $100 an hour

00:14:33.840 for engineering.

00:14:35.320 And just to change things or improve things,

00:14:39.200 that becomes prohibitive.

00:14:41.200 So if you can't actually improve your product quickly,

00:14:43.320 I think you're at a disservice.

00:14:44.680 So those folks, I'm like, go find a co-founder,

00:14:47.260 try to bring it in-house.

00:14:49.480 And I would say another thing that I see often

00:14:51.640 is they don't have a, they don't solve a,

00:14:58.180 it's more vitamin than painkiller, which again, I guess

00:15:00.660 comes back to the product.

00:15:01.460 But I mean, there's something systemically wrong

00:15:03.580 about the thing.

00:15:04.660 And typically, they're in markets where

00:15:06.400 they think there's money to be made,

00:15:07.760 not because they have any domain experience,

00:15:09.640 or any passion, or whatever.

00:15:12.180 And I think that fundamentally, if I ask them,

00:15:14.800 are you solving this because you have the problem,

00:15:16.660 or you just, your cousin told you that people would buy?

00:15:20.140 I had a perfect example of something like this

00:15:21.780 where a really nice guy was running a product

00:15:25.880 to be able to serve tattoo parlors, right?

00:15:29.360 It was like management software for tattoo parlors.

00:15:32.720 And I said, oh, well, do you manage a tattoo parlor?

00:15:37.740 He's like, no.

00:15:38.560 I said, do you know, like,

00:15:40.200 do you have friends of yours that manage tattoo parlors?

00:15:42.020 He's like, well, yeah, kind of.

00:15:44.060 And I said, well, where are your tattoos?

00:15:45.860 And he's like, Oh, I'm getting one next week. And I was like, dude, you need to not be in this

00:15:50.280 business. Like you're not experiencing that pain. Right. Uh, with time doctor, it was a direct pain

00:15:57.680 from one of my other businesses where I could not measure how long it took for a remote worker to do

00:16:03.480 a task. And I needed to solve that problem. And I knew that it would at least solve my problem.

00:16:08.720 So that's, that's what I'm saying. That's hit on. Yeah. Okay. So to end this out, um, I want to get

00:16:15.000 to the coaching industry because it is something that's really bugging me uh and whenever i have

00:16:19.320 the opportunity i really want to pull people in the right direction there's so much information

00:16:24.040 that's out there and people can get so distracted by like the shiny lights of i'm going to make you

00:16:29.240 a millionaire if you only buy this 17 thing from me if there was one thing that you could change

00:16:36.920 in the coaching industry today what do you think it would be what a great question um

00:16:42.920 Um, what would I change?

00:16:46.220 Like maybe for me, it would probably be, um, I would love to be able to know very clearly

00:16:54.560 if you are a coach and you generate all your revenue from being a coach, tell me that versus

00:17:02.640 I'm going to teach you how to do X, right?

00:17:05.760 And at some level, everyone's kind of that coach and I'm so successful at accomplishing

00:17:10.160 x yeah but actually 95 percent of my money comes from the coaching yeah it comes from y it's super

00:17:16.640 disingenuous and something that like i i want to call that out but i'm also canadian so that's a

00:17:24.240 major problem for me yeah you know like i used to be that way as well um my coach is a coach's coach

00:17:31.440 you know so he coaches other coaches so but i mean i know that so i know that his revenue comes from

00:17:36.640 from that.

00:17:37.140 Well, he's being genuine about where it's coming from.

00:17:39.280 He's like, this is how I, and he's not telling you,

00:17:41.320 I'm going to coach you how to build a remote team.

00:17:43.700 I think that, Liam, that's probably the thing

00:17:45.780 is if I could, I mean, it's just when you say,

00:17:48.840 what would you change?

00:17:49.480 I'm like, well, how would we build a policy around this?

00:17:51.580 But I guess if you just say, like, one thing I wish people

00:17:54.720 had to do maybe, then is that.

00:17:56.120 It's like my wealth came from building software companies,

00:17:59.400 not coaching.

00:18:00.280 I continuously invest in software companies.

00:18:03.580 I just, and I've built an incredible, I mean,

00:18:05.500 you've seen the growth of SAS Academy over the last few years.

00:18:08.180 Because I do what I teach, which is hilarious.

00:18:11.560 I treat my coaching business like a SAS company

00:18:13.780 and retention customer success.

00:18:16.300 So I can't help but scale and try to create the best product

00:18:19.440 out there.

00:18:21.280 I guess that's one of them.

00:18:23.000 But yeah, it's just like every industry 0.87

00:18:27.000 where you've got charlatans, man.

00:18:28.260 You've got to buyer beware, and you've

00:18:30.600 got to do the homework.

00:18:31.680 And actually, this is a good one.

00:18:35.620 I wish there was, well, see, this is tough, too,

00:18:40.000 because I would say that I wish there was a mandate

00:18:43.140 that they couldn't take money from somebody

00:18:44.620 who couldn't afford to do it.

00:18:46.840 But the same token, when I was 20-some years old,

00:18:49.500 I don't think I could afford my coach, either.

00:18:52.180 Oh, sure.

00:18:52.920 I didn't even have a customer.

00:18:54.740 I didn't have revenue.

00:18:55.740 I had savings.

00:18:56.700 But my heart breaks, because I only

00:18:59.800 work with revenue-generating companies.

00:19:01.100 they can definitely afford it.

00:19:02.940 It's when people, they literally

00:19:07.520 have financing people on the phone

00:19:09.640 ready to finance 50 grand that they don't have to get them

00:19:13.560 to buy the program.

00:19:14.860 So that's the stuff.

00:19:15.860 But same time, there is the exception

00:19:18.520 within that out of 100 people, there's

00:19:20.160 like five of them that are going to do something

00:19:23.040 with the information.

00:19:23.820 Actually, it was needed at that point, so it's tough.

00:19:27.100 It's like saying we shouldn't give credit cards

00:19:29.800 to people that can't afford a credit card.

00:19:31.260 But it's like most startups have started

00:19:32.960 on credit card financing.

00:19:35.620 So I guess there's that.

00:19:36.940 That's just the part that crushes me on more

00:19:39.160 like the lower tier coaching, people

00:19:42.300 that are selling these dreams.

00:19:44.200 And you meet folks that have put,

00:19:46.180 I met a woman once at an event. 0.99

00:19:47.900 She was about a quarter million dollars into programs. 0.98

00:19:52.540 Wow.

00:19:53.120 And zero revenue, no business, no nothing.

00:19:55.820 And it was her fault, though.

00:19:57.380 She kept buying the dream.

00:19:58.900 Like literally we would joke, you know, if somebody got on stage, it's like, all right, somebody take her credit card.

00:20:03.840 She's going to run to the back of the room. 1.00

00:20:05.160 It's like, no, I kind of see that as like lottery tickets versus a plan.

00:20:10.060 Do you have a plan or do you want to just buy a lottery ticket?

00:20:12.360 Makes you feel really good to buy a lottery ticket because you can dream about what you're going to do.

00:20:16.800 But like, let's actually get down and do the work.

00:20:20.280 And I've found, at least in the coaches that I've worked with personally, I've been able to detect that quite easily.

00:20:26.780 But I'm constantly surprised by how many people can be successful in that industry, but yet cannot produce any value or very little value.

00:20:37.840 Maybe that's an unfair way to say it.

00:20:39.280 Well, I think that's one another thing I would look at is if the person, especially in the business category, are they business?

00:20:45.980 Can like do they have a business?

00:20:47.620 Because a lot of these business coaches don't even have an assistant.

00:20:51.160 Right.

00:20:51.820 So like.

00:20:52.860 They're just hustling.

00:20:53.480 They're just they're they're actually not good businesses.

00:20:56.100 Yeah.

00:20:56.780 Yeah.

00:20:57.280 Like, that kind of, to me, is kind of a weird one.

00:20:59.620 It's like a fat life coach.

00:21:01.400 I'm just throwing that out there.

00:21:02.640 Like, no judgment, and there's no body shame in here.

00:21:06.620 But if you're trying to help people get their lives together,

00:21:08.600 and you're obese, like, let's go look in the mirror first

00:21:12.720 and clean that up. 0.80

00:21:14.160 But yeah, man, I just, I actually

00:21:16.940 don't think about these things often,

00:21:18.780 because my whole thing is, is like,

00:21:20.780 I'm just going to stick to what I do

00:21:22.960 and try to be an example of it.

00:21:24.780 Yeah.

00:21:25.280 And, um, and there are some incredible coaches out there and like every industry from the

00:21:30.000 jewelry industry to dance studios, to, you know, real estate, there are some incredible

00:21:34.340 folks out there.

00:21:35.460 Just don't, I think if you're interested, don't jump at the first Facebook ad you see

00:21:40.280 if you're, you know what I mean?

00:21:42.020 Like if you're like, Oh, I want to, um, you know, I'm a software entrepreneur.

00:21:45.240 I want to coach, go check out my stuff, but go check out everybody else's stuff.

00:21:48.900 Like go look at the, the, the universe of potential coaches and make a decision versus

00:21:54.800 Does feel like you, you know, let anybody pressure you into making a decision today?

00:21:59.300 Yeah.

00:21:59.700 I mean, I think for me, um, with running remote, we, we seem to have a very unique opportunity

00:22:05.840 where the last two running remotes were in Bali and we got a lot of kind of, and I have

00:22:11.900 nothing against spiritualism whatsoever, but like these spiritual chakra based coaches

00:22:19.040 that are going to will money into your pocket automatically.

00:22:22.300 But for some reason, you had to make three easy installments of nine ninety seven, you know, over the next six months to be able to make it happen.

00:22:29.380 And it's just so frustrating. That's the result in advance.

00:22:32.780 I think that great coaches have an abundance mindset and they're like, look, I'm going to I'm going to teach you stuff.

00:22:40.540 You're going to get results before we ever work together. And I think that's that that should solve that.

00:22:46.200 So you heard it from Dan, a.k.a. I'm going to call you the sass whisperer.

00:22:50.780 Okay.

00:22:51.360 Is that a good one?

00:22:52.440 Maybe that'll catch on.

00:22:53.160 I've never even heard, yeah.

00:22:54.420 You never heard of the horse whisperer?

00:22:55.980 I've heard the horse whisperer.

00:22:57.000 Nobody's ever called me the sass whisperer.

00:22:58.360 What do you think?

00:22:59.300 I think it's interesting.

00:23:00.300 I think we'll see how that goes.

00:23:02.560 Dan, aka the sass whisperer.

00:23:04.160 If you are interested in learning more about Dan,

00:23:06.460 we'll have him linked somewhere here

00:23:08.440 and probably down in the description down below.

00:23:12.120 Where can people find you?

00:23:14.180 Dan Martell, 2LsMartell.com.

00:23:16.000 Go there and let my marketing take.

00:23:17.820 That was smooth.

00:23:18.800 Yeah, well, that's just, I say it quite often.

00:23:20.780 And then if you're interested in just learning

00:23:23.120 like real strategies, go to my YouTube.

00:23:25.460 So search Dan Martell, 2Ls and Martell.

00:23:28.600 Instagram, if you want to see how I live my,

00:23:30.500 because I think this is interesting about coaches

00:23:32.600 is you're like, and I know this with all my new clients.

00:23:35.960 My first event, they're all like, is he the real deal?

00:23:38.300 They always say that, right?

00:23:39.280 Like, you're the real deal.

00:23:40.420 And I get it, because I've been that student.

00:23:42.540 Where you're like, I wonder if he really is that way.

00:23:44.620 Follow me on Instagram.

00:23:46.280 Go check out my YouTube videos.

00:23:47.540 Google my name.

00:23:48.600 I pretty much live my whole life publicly.

00:23:50.960 It's mostly just your wife and kids.

00:23:52.860 There's very little bottles and models that I see.

00:23:54.720 I don't even wear a fancy watch.

00:23:57.580 I'm just teaching and living life.

Dan Martell - March 23, 2020

How To Find The Right Business Coach

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