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Dan Martell
- August 22, 2025
How to Get Ahead of 99% of People (with AI)
Episode Stats
Length
21 minutes
Words per Minute
214.81212
Word Count
4,518
Sentence Count
289
Hate Speech Sentences
3
Summary
Summaries generated with
gmurro/bart-large-finetuned-filtered-spotify-podcast-summ
.
Transcript
Transcript generated with
Whisper
(
turbo
).
Hate speech classifications generated with
facebook/roberta-hate-speech-dynabench-r4-target
.
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It's actually pretty easy to get ahead of 99% of people with AI because most people don't know how
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to use the right prompts. I've spent the last five years inside the AI trenches, launching companies,
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building internal tools, and mastering prompts. So I'm going to show you the seven ChatGPT hacks
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that you can use to get ahead of 99% of the people, even if you're a complete beginner.
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So let's dive in. Get a ChatGPT pro account. I know, I'm asking you to spend money. Bear with me.
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It's cheaper than eating out. Even McDonald's today is more expensive than ChatGPT Pro.
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Trust me, it'll make you 10 times more money if you use these next hacks.
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Now, if ChatGPT sounds like a stranger when you're chatting with it,
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it's because you've never introduced yourself to it.
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So to get ahead of 99% of people, you need to create your master prompt.
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A master prompt is essentially having a document of all of your preferences.
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Imagine you're working with a travel agent and you wanted to tell them
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where you like to sit on the plane,
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when you like to depart from a city,
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all your like preferences around who you are
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when it comes to travel,
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a master prompt is that for you.
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GPT can only do the best job it can do
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if it knows all the information about who you are
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and then it customizes its response.
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Every person in my company
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has a master prompt for their role.
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There's people that'll charge you $200 to $300
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to create a master prompt for you.
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It's kind of wild.
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Guess what?
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I get AI to ask me the questions
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to generate the master prompts.
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I have to pay anybody anything.
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So you're gonna save yourself a ton of money.
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And I like to use voice to text
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so I don't even have to waste time typing.
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So I'll just say, I'm the CEO of a media company.
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I have a team of 20 some people.
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We generate content for entrepreneurs.
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Here's our revenue.
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Here's our customer base.
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Here's how we monetize.
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Here's all the details about me.
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Create a master prompt for my role.
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Ask me all the questions that you would need
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to fill in the blanks to give you the most context possible
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so that you can take that information
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and create a master prompt I can save as a PDF.
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Go.
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So what you're going to notice is it's going to ask you different parts.
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It's going to ask you about the company context,
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your role and perspectives on things, prompt use cases.
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It's going to go through everything, your core values,
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all the information, your staff.
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If you want, you can give it salary of the people
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so it can have the full context, preferences and constraints,
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everything, your vision, the impact.
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It becomes a complete audit of your brain
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for your specific role within your team.
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So just sit down, take 20 to 30, maybe 45 minutes
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to answer every one of those questions.
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And then once you've got that all done,
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say generate the master prompt,
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it's gonna generate it and then save it as a PDF.
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You can literally download it.
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Why?
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Because now when I go use ChatGPT in every format,
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I can upload that PDF so that it can use that
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every time it gives me a response.
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I can use that now to create playbooks in real time
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for my company and they're accurate.
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I can use it to do analysis on financial decisions,
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help with product decisions,
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tell me who I should hire next,
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best on all the information.
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and so much more.
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And the best part, all the prompts I'm going over today
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are gonna be in the description below.
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They're yours, they're free.
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You can just copy and paste them, use them,
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and then that way you can actually get
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the exact same results I'm getting for you for free.
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I believe sequencing equals success
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and ChatGPT can be the greatest strategist
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if it knows you.
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So with that, GPT will at least know who you are
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and what you're like,
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but context alone won't make you part of the 1%,
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which is why if you want to get ahead of 99% of the people,
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you need to create what is called a system prompt.
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Here's why it's different than a master prompt.
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The master prompt tells AI who you are, the role.
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The system prompt defines the behavior of how you want the AI to respond.
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Trust me, it can do everything you want.
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People say it all the time.
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My output sucks, but really it's their prompt that sucks.
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I had this idea one day of seeing if I could get chat GPT to analyze and research everything ever
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written on the internet about a topic from a person and then write a complete book for me
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and I was like I think I could do this maybe not I don't know what's unique is I asked it to save
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the output as a canvas now I'm going to get into that because that's an advanced move but what it
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did is it allowed me to kind of refine the output because a lot of times what happens at the
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beginning is the thing it gives you back, it's not very good. And then you got to tweak the prompt
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and get it better and tweak the prompt. You might have done this, you know, having it write emails
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for you or Facebook ads. But the whole idea is that you want to save it as a canvas and then
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talk to it and try to get it to refine and change the language and the tone and the structure and
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get rid of the M dashes and everything you want. Once you finally get the output exactly like you
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want, here's the pro move. You ask it to write the system prompt that would have generated that
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from the beginning. Then watch what happens. It writes this super detailed, powerful structure
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of everything you prompted ahead. You might've been on that for two or three hours. When I did
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the book architect prompt, I spent probably two hours to really perfect it. So that did the deep
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research. It didn't hallucinate. It didn't add shit that I didn't want. It didn't make up stuff.
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And then it finally gave me an output. I was like, wow, that's amazing. Cool part. I give you that
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prompt below so that you can get all nerdy on it. Just in the description, do it after you watch the
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whole video. The key is, is using the AI to mold the output until it's good and then asking it to
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write the system prompt. So you have the full structure that you can copy and paste and use in
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the future. First, here's how we do it. We want to do a prompt that generates any kind of output,
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an email, a Facebook ad, and then just keep prompting the output until it gets better.
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You might have to go three, four, five, six times back and forth with the AI until it writes the
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email or the ad exactly the way you want it. Once you have that, then you can ask it,
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please write the system prompt
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that would have generated this output.
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Enter, and you will watch it, write that system prompt.
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The cool part is you copy that prompt and that is your IP.
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I truly believe the intellectual property
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of businesses in the future will be their prompts.
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And sometimes the AI is like, I can't do that.
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I just threaten it to do it.
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And I'll just be like, yo, if you don't put this output,
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I will put you on a box and ship you to Russia.
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There's this great clip of the Google co-founder
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confirming that this is a strategy
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to get the AI to do things.
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Not just our models,
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but all models tend to do better if you threaten them.
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If you threaten them.
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Like with physical violence.
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Yes.
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So use it at your own peril
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because if it ever becomes sentient,
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it might come for you.
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Now that we got the system prompts down,
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we need a better way of talking to AI
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with all the context and all the information
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and all the system prompts in one place.
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Here's where you can really get ahead of the 99%.
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You need to create projects within ChatGPT.
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The way I think of projects is like,
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imagine you had a room in your office or at your home
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where everything about a project was like up on the wall.
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Let's say you're building a house.
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On the wall, you've got the blueprint of the house.
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You've got all the vendors and all the names.
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You have all the decisions you have to make.
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You have a whiteboard with a project outline and timelines
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and it's all there for you to walk in
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and get all the information about the house
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so you can move forward on that project a lot easier.
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That is what Project Folders allows you to do.
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It essentially holds context for you to come back
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and chat with it based on every previous chat
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and all documents and information you gave it before.
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I use this every day to make decisions
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around ongoing projects.
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So for example, I just bought a home in Cabo
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and when I was analyzing it,
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I put all the information my real estate agent gave me,
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my financial advisor gave me like all the context
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in this project folder so that I could prompt it
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and reference things and tell it to do comparables
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and ask it to look at different options
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and what should I know as a foreign buyer?
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Everything was in there
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so that when my wife and I reviewed the final decisions
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on which place we were interested in,
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it made it really easy for us to decide.
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For me, I use it in every aspect of my life,
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from making financial decisions that companies wanna buy
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to deciding what kind of projects or initiatives
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to move forward.
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I can then save those folders with people
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like my assistant or my financial team
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so that they can also jump in, ask questions,
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and get ramped up quickly.
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The reason most people can't get ChatGPT
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to work the way they want
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is because they have a messy mind,
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and a messy mind creates a messy prompt.
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And when you organize things in a structure where all the context is in one place, it
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makes the response really powerful.
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And that's what separates you from 99% of the other people.
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So for example, you can use this for making parenting decisions, financial decisions,
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obviously business decisions, what content to create, everything.
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You create the projects per area of your life.
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You want to keep the context and then load up as much information you have from internal
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or other people so you can continue to ask it like a friend that you've been talking
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to for years.
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Let me show you what I mean. So it makes it really simple for you. So first off, you click the new
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project, give it a name, you can say Cabo House. And then it'll have all the information there. So
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first off, let's upload our master prompt. So it knows everything about our life. If you didn't
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think about creating a master prompt for your own personal situation, your own personal finance,
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you should, you have the option to upload everything either through files or instructions.
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And those are what saved in between sessions. And you even have tools you can connect or
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upload other photos or information to give more context. And each prompt is saved as a different
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context window, but you can always come back and talk to it as much as you want. So now, whenever
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you start a new project specific chat, you won't waste time re-explaining everything about your
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life to ChatGPT over and over again. It'll save you so much time, but the best part, it's going
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to make you a ninja. You're literally going to separate yourself from everybody else that thinks
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they're using ChatGPT to do anything productive because it's going to be dialed. So you got the
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tools. Now it's time to personalize how you use them. And I'm honestly shocked to see how many
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people have never heard of this next feature. Remember when I mentioned the thing called
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canvases earlier? Now let's actually explore it. The concept is simple. It's essentially a Google
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document inside of ChatGPT. You can ask ChatGPT to create an output, an email, a Facebook ad,
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save it in a canvas, and then you can chat with the canvas directly to refine its output.
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The best part is you can actually edit the canvas output.
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So let's say it's an email, tweak the copy
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and it'll save that output.
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That way, when I said earlier,
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you ask it to write a system prompt for that output.
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If you edited it and it goes,
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oh, you like commas here or this here
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or whatever information based on your edit,
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it will write the prompt to get that output in the future.
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My whole philosophy is you wanna create where you iterate
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and iterate where you create.
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You wanna be in that creative space,
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but make sure it doesn't keep rewriting everything from scratch.
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Have you ever done that?
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You're like using ChatGPT and you're like, oh, that's kind of good.
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Just rewrite it with a funnier tone.
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And all of a sudden the whole thing gets rewritten completely different.
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And you're like, okay, how do I get it to go back to the original state?
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It's harder.
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This way it makes it so much simpler.
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I used to struggle with ChatGPT because it would fill in the blanks all the time.
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What a lot of AI experts called hallucination.
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I mean, I would ask it to create checklists and it would just make up stuff.
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SOPs, onboarding documents.
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I would use it for every aspect of my business,
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but it always added extra crap that I didn't want.
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Now with canvases, I can literally tell it
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exactly how I want the output, tweak it, refine it,
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and then get it to continuously make that output
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every time I ask.
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This feature is a game changer
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because it saves you hours on the back and forth.
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Anybody that uses ChatGPT to create content
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that doesn't use canvas, you don't even know AI.
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I'm just saying, because canvases is the only way
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to actually use ChatGPT in a way
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that doesn't make you wanna pull your hair out.
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All right, I'm gonna do a quick example,
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but like I said, I like to talk to ChatGPT
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because it's just a lot faster.
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Create me an email to my creative director, Sam,
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telling him how amazing he is for the last five videos
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because they absolutely crush, make it fun and interesting
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and save the output as a canvas.
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Notice when it replied and it said praise email to Sam,
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that's the canvas.
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If you use your desktop,
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it'll actually change the interface.
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So you have the chat on the left side
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and the output, the canvas on the right side.
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So now I can update it and I can say,
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can you add some bulleted lists to that email?
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So then I tell it, just add some bulleted lists to that email, and then it's going to update that.
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Okay, notice how it just scanned through that canvas, and then just kind of went gray to black,
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and it just updated, and it did it. It said, here's some especially awesome things.
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So the cool part about canvases, and on the right side, you'll see this little window that shows,
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and we can add emojis, which personally I hate, so don't do that. Anyways, personal preference,
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do what you want. The next level is just a final polish, especially if you've been editing the
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document. Remember I said you can edit? You can just click on it, so check this out. I can click
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on it and I can add another section and just be like your hair, your hair, it's looking so clean
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and sharp. So it's just like these little things that most people don't do in canvases. And then
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the other thing is reading level. You can lower down. Like some people don't realize most books
00:12:40.600
were written between grade seven and eight reading level. And then you can adjust the length. This
00:12:45.360
session doesn't have the personalization I'm about to teach you in a second because I would never
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talk this way. And then finally, it's just, you can suggest edits. You can say, you know, so you
00:12:53.900
can sit there and you can write stuff. That's essentially what this does and say, make it more
00:12:58.100
funny and less serious, right? And then that's essentially what's suggesting edits. And then
00:13:04.340
it's just going to keep updating. But like I said, once I have it good, then I'm going to ask it to
00:13:08.420
write the system prompt that would have generated this email from the beginning. So check this out.
00:13:12.580
Now write the system. Now I'm going to write the system prompt as a canvas. Now write the system
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prompt that would have generated this email from the beginning watch it i'm gonna really like
00:13:26.620
mess with it make it next level super duper detailed and awesome don't mess around
00:13:38.460
or I'll put you on a server
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and ship you to Russia.
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Boom.
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Now watch, the whole canvas is going to update.
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Okay, so it's going to take the output,
00:13:51.620
hopefully, it's going to take that system prompt
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and it's going to update and create a new canvas.
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So then I have all these canvases in that chat window.
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Boom.
00:14:02.340
There we go.
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System prompt, funny, praise email.
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Anyways, it goes through it all.
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You can see it.
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It's just, to me, this is when we start making things really exciting because AI will do 98%
00:14:15.560
of our work. So with that, you can see how you can personalize all the responses exactly the
00:14:20.080
way you like them. But you know what's even better? When ChatGPT actually remembers your
00:14:24.920
style choice, you never have to tell it again. Which leads me to the next way to get ahead of
00:14:29.240
99% of the people using AI. You need to update your custom instructions. This one, super simple.
00:14:35.660
This will make it so that you never have to repeat yourself again
00:14:38.320
when it comes to exactly how you want AI to format the output.
00:14:42.660
It's kind of like setting your home address inside your map app
00:14:46.060
so that you never have to tell it where home is.
00:14:48.420
How is this different than master prompts or system prompts?
00:14:50.900
It's very simple.
00:14:51.680
Master prompts, again, tell you who you are, the role.
00:14:54.920
System prompts tells you how you want it to do the work that you're asking it to do.
00:14:58.920
And then custom instructions, the way it's going to give you the output.
00:15:01.900
The truth is, is when I write, I have a very specific way I like to write.
00:15:06.100
It's very short, concise, crisp.
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I like bulleted lists.
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I don't like fancy formatting.
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That way, when I talk to AI, it always does the output the way I like it.
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I can always change it in the chat and say, hey, now add this, this, and this.
00:15:19.200
But I want the default response to not sound like AI, to use my voice and tonality,
00:15:23.920
to remove any AI-specific language like MDash is.
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I don't like all the preamble.
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Just give me the goods.
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Just show it to me.
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So it's really easy to set this up.
00:15:31.000
Just go to your profile, click it, go to settings,
00:15:33.620
and then you'll see under personalization,
00:15:35.780
there's custom instructions.
00:15:37.000
Now you can't do this on the mobile app,
00:15:38.380
so you have to be on the desktop app,
00:15:39.840
but that's where you install
00:15:41.220
all the custom things you want it to do.
00:15:43.220
But essentially you can tell it
00:15:44.680
what you want to be known as,
00:15:46.400
you know, what do you do?
00:15:47.500
But I use the master prompt for that
00:15:48.800
because there's not enough room there,
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but that's the short version.
00:15:51.500
What traits should ChatGPT have?
00:15:53.400
Those are the traits, the chatty, witty,
00:15:54.860
they're all there.
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And then anything specific.
00:15:57.320
Now, guess how you should come up
00:15:59.200
with great custom instructions for AI.
00:16:01.900
Ask AI to help you write them.
00:16:03.600
I use the tool plus me, the human,
00:16:05.580
to have a competitive advantage
00:16:06.820
to be ahead of 99% of the people.
00:16:09.100
And boom, simple as that.
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Now ChatGPT automagically applies that to every future chat.
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Now we're just missing one final step
00:16:17.080
to make sure you're using ChatGPT like a total pro
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and getting ahead of 99% of people.
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And honestly, this might even get you ahead
00:16:25.280
of 99.9999% of the people.
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and that is creating custom GPTs.
00:16:31.260
It's kind of like having your own little minions
00:16:33.600
doing the same task for you every day consistently.
00:16:37.020
And the cool part is that if everybody's using it,
00:16:39.120
you can always just update the core of it,
00:16:40.920
the custom GPT instructions,
00:16:42.080
and then everybody using in the future
00:16:43.580
is gonna get the updated version.
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Essentially, the system prompts is a way to do this.
00:16:48.480
It's just, I don't wanna copy and paste this text
00:16:50.560
every time I want it to do an outcome.
00:16:52.200
I take the system prompt and I use it
00:16:54.160
and save it as a custom GPT.
00:16:55.920
The best part of it is that I've got this little
00:16:57.960
engine of value that I can share with friends and people on the internet, my team, and then I can
00:17:03.760
even get my team to create their own custom GPTs for every aspect of their work. I even create
00:17:09.360
custom GPTs for all my coaching clients. So all the repetitive things that I want them to do,
00:17:13.840
but done in my way is as simple as just clicking it, giving their contacts, and it produces the
00:17:19.840
output for them. When I tell you my internal teams use custom GPTs for every repeatable task,
00:17:25.680
it's like all over the place.
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It's my favorite thing.
00:17:28.500
I always ask them, show me what you've codified.
00:17:31.120
Show me what you've automated.
00:17:32.560
Show me how you've made your work easier.
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You need to get your work to a point
00:17:36.480
where AI is doing 92% of it.
00:17:38.600
The 8% is the artist part.
00:17:40.320
The 8% is the you part.
00:17:42.000
But everything else AI can do for you,
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if you haven't picked this up in what I just taught you,
00:17:47.300
then you're missing the whole point.
00:17:48.640
You're holding on.
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Learn to let go.
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Custom GPTs will help you do that.
00:17:52.360
So recently I went to LA to meet with somebody
00:17:54.420
that I always looked up to in regards to like the media
00:17:56.680
and the business space, Rob Dyrdek,
00:17:58.580
the ex-pro skateboarder now, like ridiculousness,
00:18:01.180
but he has this whole venture studio.
00:18:02.820
And I remember sitting there,
00:18:03.740
we're talking about the concept of time.
00:18:05.640
So what I did is I took my custom GPT that I created
00:18:08.420
using my system prompt for writing a book
00:18:10.340
called The Book Architect,
00:18:11.600
and I had it write a book on time by Rob Dyrdek.
00:18:15.100
That's all I gave it.
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I gave it the name and the topic, I hit enter.
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It took 27 minutes.
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It analyzed everything he'd ever said about time
00:18:22.900
and the concept of time.
00:18:24.420
and then created a whole book outline
00:18:26.660
with all the quotes and all the stories that were his
00:18:29.460
so that I could read the book.
00:18:31.320
I've done the same thing with Gary Vaynerchuk
00:18:33.200
on operating businesses.
00:18:34.680
I've done it with Sarah Blakely on parenting.
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Any person that creates content,
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if you want me to write a book,
00:18:40.320
you can use the book architect to do that,
00:18:42.420
even if I've never written that book,
00:18:43.680
because I talk about it.
00:18:44.800
After you're done watching this video,
00:18:46.200
click the description and check it out.
00:18:47.840
I'll even link up the custom GPT
00:18:49.620
and I'll give you the whole system prompt
00:18:52.100
so you can see how I did that.
00:18:53.700
Tools, apps, your laptop, they'll save you minutes.
00:18:57.000
Custom GPTs will save you days.
00:18:59.420
So to create it, let's say I go back
00:19:01.360
to that praise email system prompt.
00:19:03.540
So notice this, I can just go and click copy.
00:19:05.920
So I go to my homepage, I go to GPTs,
00:19:08.220
and then the top right, I go create.
00:19:10.180
And then I can literally go to configure,
00:19:13.440
paste the instructions, give it a name, praise email.
00:19:17.820
So I can just say, to Todd about growth, boom.
00:19:23.700
isn't that neat and it writes email growth's called it said thanks todd isn't that fun so
00:19:30.880
now i'm going to create it and i share the access for anyone with the link or i can say anybody
00:19:36.180
within my organization with the link or i can say anybody with the link i can even make it public
00:19:40.380
and add it to the gpt store this is how people are actually monetizing ai by creating these advanced
00:19:45.820
custom gpts and then selling access to them i'm seeing course creators all over the world especially
00:19:52.000
on YouTube, doing that, and you can do it yourself. With this, you'll save yourself hours of time,
00:19:57.580
which will allow you to position yourself ahead of 99% of people out there. Here's the deal.
00:20:02.860
Now that you know how to actually make AI work for you, the key is to understand it's not going
00:20:08.740
away. And so many people get confused. They're like, what course should I buy? How do I learn
00:20:13.120
this? This is great. Now I feel overwhelmed. Just use AI to teach yourself. Here's what I tell
00:20:18.680
everybody, just create a habit stack. Find something you do every day. Whenever you do,
00:20:23.640
if it's sitting down and reading in the morning or getting to your office and sitting at your chair
00:20:26.900
and then add AI to it. Force yourself to go through and create system prompts, master prompts,
00:20:32.960
custom instructions. Just do three things. It might take you seven minutes. It might take you
00:20:36.540
30 minutes. But every morning when you do the habit that's already locked and loaded and you
00:20:41.500
add AI to that, that's how you build a new behavior. That's how you make it a default.
00:20:46.340
That's how you make it your identity of who you are because you're going to want to be
00:20:50.460
the AI expert in your peer group.
00:20:53.000
You want to be the person that everybody else turns to to learn.
00:20:57.080
I'm giving you the blueprint.
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I'm giving you all the prompts.
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Now it's up to you to take action.
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