Dan Martell - October 10, 2025


How to Get SO Many Customers with AI it feels ILLEGAL


Episode Stats

Length

18 minutes

Words per Minute

201.47015

Word Count

3,627

Sentence Count

185

Misogynist Sentences

1

Hate Speech Sentences

1


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.080 It's actually pretty easy to get more customers with AI
00:00:03.120 because most people aren't plugging AI
00:00:05.400 into their sales system the right way.
00:00:07.400 I've trained thousands of entrepreneurs on sales
00:00:10.360 and today run a portfolio of companies
00:00:12.120 that will generate $100 million in revenue this year.
00:00:15.200 And I can tell you that's only possible
00:00:17.520 because of how we're using AI to get new customers.
00:00:20.320 So I'm gonna walk you through the five phases in sales
00:00:23.800 and show you exactly how to use AI to get more customers,
00:00:26.760 whether you've got a full sales team
00:00:28.720 or are you doing it solo?
00:00:30.020 Let's start with the first phase, prospecting.
00:00:32.500 What is prospecting?
00:00:33.760 It's kind of like tapping people on the shoulder
00:00:35.640 and going, do you have this problem?
00:00:36.680 They go, nope.
00:00:37.680 Do you have this problem?
00:00:38.520 Yeah, cool, let's talk.
00:00:40.140 Do you have this problem?
00:00:40.960 Nope.
00:00:41.800 See, I mean, at the end of the day,
00:00:42.640 it's really that simple.
00:00:43.940 Just finding the right people, buyers, for your business.
00:00:47.180 This one is like a no-brainer
00:00:49.080 because it could be 100% automated using AI.
00:00:52.040 To do this, just use any AI-powered CRM,
00:00:55.980 tools like Manus.ai for ICP,
00:00:59.100 which stands for ideal customer profile base lead list,
00:01:02.120 meaning that you tell it what you're looking for.
00:01:05.280 You give them examples from your current customer database
00:01:08.400 and it will go off and do research all around your city
00:01:12.840 or the world and it will find people
00:01:15.060 just like the folks you told it to find.
00:01:17.500 What's cool is you can even tell it
00:01:19.840 to not only identify potential customers,
00:01:22.400 but go deeper and say who within that company
00:01:25.440 is the right person to buy my software
00:01:27.600 and find me the contact details.
00:01:29.720 Oftentimes I ask it to pull full social profiles
00:01:32.760 because I want to look at their family situation.
00:01:34.960 I want to look at their Instagram,
00:01:36.400 obviously their LinkedIn
00:01:37.720 and have that all built out into that spreadsheet.
00:01:40.320 The best part for me is it allows you to focus
00:01:43.200 on what matters more.
00:01:44.820 Recruiting a salesperson, trading the salesperson,
00:01:47.400 you doing the sales call,
00:01:49.020 essentially none of the mechanical work
00:01:51.500 that once you do it once,
00:01:52.780 if you figure out how to like identify a prospect
00:01:55.040 qualify them you can give that to manis as instructions and it'll go off and do that work
00:02:00.000 for you 100 times a thousand times 10 000 times you might have to pay for that version but it is
00:02:05.840 a beautiful tool and ai makes it automated you might be thinking well that's cool then but where
00:02:10.560 am i going to be needed in this whole process well i use this thing called the 1080 10 rule which is
00:02:15.200 10 ideation 80 execution and 10 integration so that first 10 is ideating with my team or friends
00:02:23.280 and figuring out who is my perfect customer then the 80 is giving it over to manis and saying you
00:02:28.720 go execute the research you go find things you test things i need you to go do all the heavy
00:02:34.000 lifting and the last 10 is the integration where i might go through and i might just do a quick
00:02:39.120 sniff test yep that's good yes that's good yes that's good the cool part is is qualifying what
00:02:44.080 it found for me and feeding it back to it only makes it better that strategy you'll see throughout
00:02:49.040 this whole video where i like to plug in only in the parts that i'm needed because i think humans
00:02:54.640 in the loop is actually really the competitive advantage right as a director i have taste i have
00:03:00.080 vision and i have care the ai can automate all the pieces i don't need to do a second third a
00:03:05.520 hundredth time so that i can have the time to actually talk to people so now that ai has given
00:03:10.240 you a list of real prospects the next step is making sure conversations actually turn into
00:03:14.880 customers that's where qualifying comes in qualifying is double clicking on the person
00:03:20.560 to see if they actually have the pain that your service can solve for them the biggest mistake
00:03:25.680 that people make in sales is to think everybody is a potential customer even if i've got the ai to
00:03:31.280 create a leads list it doesn't mean they're the right people and for what it's worth having
00:03:36.000 somebody do a ton of sales calls and use that as like a metric of success i did 300 calls today
00:03:41.200 when they're calling people that could have never bought should have never bought in the first place
00:03:44.880 that's a vanity metric.
00:03:46.400 I wanna make sure that they're only reaching out
00:03:48.600 to qualified people, because that's what matters.
00:03:51.300 This is a crazy story.
00:03:52.720 I have a CEO in one of our companies called Revio.
00:03:55.220 They do a CRM for sell by chat using AI.
00:03:58.440 He had on his homepage
00:04:00.020 where anybody could book into his calendar.
00:04:02.860 At one point, he's doing 50 hours a week of sales calls,
00:04:07.280 but only five were with qualified buyers.
00:04:10.200 All we did was use youratlas.com
00:04:13.000 so that when people went to book in,
00:04:14.780 It would first call them to qualify them
00:04:17.160 to make sure they were even in the realm
00:04:18.840 of a potential buyer,
00:04:20.280 and then only let those people book into his calendar.
00:04:23.540 That bought him back 95% of his week
00:04:26.720 so that he could focus on product and growth.
00:04:29.120 I look at AI kind of like my spam filter, my email.
00:04:32.420 It has the ability to block junk
00:04:34.700 from entering my calendar in the first place
00:04:36.600 and fills it only with high intent leads.
00:04:38.740 See, your biggest expense is just not doing the thing
00:04:41.900 that makes you the most money.
00:04:43.420 So check this out.
00:04:44.700 I'm gonna do a quick demo with youratlas.com
00:04:47.580 because anybody watching can literally go there and do it.
00:04:50.020 The first thing is I'm gonna just pretend
00:04:51.620 I'm a new lead coming in to that platform.
00:04:54.500 All right, so I am at youratlas.com.
00:04:57.360 I enter in my details and I say, talk to the AI.
00:05:01.740 Speaking with Dan?
00:05:03.000 Yeah, this is Dan.
00:05:04.360 Great, thanks for confirming Dan.
00:05:05.680 How's your day going so far?
00:05:06.920 Then let's say I ask it a basic question,
00:05:09.080 like how much does it cost?
00:05:10.800 I'm doing incredible, Emma.
00:05:12.620 I just got a quick question about your platform
00:05:14.960 and like, just how much does it cost?
00:05:17.560 I'm glad to hear you're doing incredible, Dan.
00:05:19.500 Regarding the pricing, the investment details
00:05:21.460 will be covered during a call with our founder
00:05:23.320 who can explain the full value proposition
00:05:25.320 and answer all your questions.
00:05:26.580 Now, I wanna book a meeting,
00:05:28.700 so it helps me schedule that meeting.
00:05:30.860 Let's schedule a call.
00:05:31.820 Great, Dan, let me confirm a couple of details
00:05:33.680 before I check the calendar.
00:05:35.100 Your name is Dan Martell.
00:05:36.480 Yeah.
00:05:37.320 Your email name is Dan Martell.
00:05:38.160 Yeah, yeah, yeah, no, you got all my details.
00:05:39.200 Do you see how powerful that is?
00:05:40.740 It is wild what it can do
00:05:42.540 before anybody even books into the calendar.
00:05:44.780 And that was all AI, no human involved.
00:05:47.400 And it is always happy, doesn't take vacations
00:05:50.020 and never will complain.
00:05:51.300 Plus it can then also ask other questions
00:05:53.620 like qualify me a little harder,
00:05:55.120 like what's my marketing spend or how big is my team?
00:05:57.740 And the best part, everything on the backend
00:06:00.580 is recorded, transcribed and added to the CRM.
00:06:03.420 So there's no note taking
00:06:04.960 and it's easy to review my customer profiles.
00:06:07.300 I can use that information later
00:06:08.560 to have somebody else take over the sales conversation
00:06:10.720 or for onboarding if they become a new customer.
00:06:13.000 That's a great start to getting 10 times as many customers,
00:06:16.200 spending time only where it counts.
00:06:18.080 So now that you've filtered out all the junk
00:06:20.080 and you filled your calendar with real buyers,
00:06:22.580 now we can move on to using AI in the next phase,
00:06:25.380 presenting your offer.
00:06:26.700 When it comes to selling, we have to present.
00:06:30.020 Some people call it a pitch, some people call it an offer.
00:06:32.540 But at the end of the day,
00:06:33.520 we have to explain to the potential buyer
00:06:36.220 how their problems get solved with your service or solution.
00:06:39.580 And the more specific, personalized,
00:06:42.340 the more information you have to present it,
00:06:44.520 it's gonna make you a weapon
00:06:45.840 when it comes to getting customers to buy.
00:06:47.880 Problem is, is buyers don't buy features.
00:06:50.340 They buy solutions, they buy benefits.
00:06:53.460 And too often people are stuck
00:06:55.180 just presenting a bunch of crap
00:06:56.700 that doesn't tell them how it's gonna impact their life.
00:06:59.220 So what's cool is AI uses the record you've built so far.
00:07:02.440 Think about it, the Manus research and the CRM,
00:07:05.380 the Your Atlas transcript of pre-qualifying,
00:07:08.840 any other data I could find on the internet
00:07:10.820 and it can generate a tailored proposal
00:07:13.100 for you to use on that call.
00:07:14.920 And to me, it goes way beyond a simple template
00:07:17.680 with a name swap.
00:07:18.900 This is about a custom proposal.
00:07:21.220 This strategy is so powerful that my buddy Simon,
00:07:25.400 who has this software called Hello Frank,
00:07:27.220 it's an AI for financial services,
00:07:29.340 used it, the exact prompts I'm gonna teach you,
00:07:32.220 to present an offer in seven minutes
00:07:34.660 that generated over $100,000 in sales
00:07:37.300 because it agitated the pain.
00:07:39.480 It had a clear value proposition.
00:07:41.800 It was so easy to understand.
00:07:43.700 It was literally like the person goes,
00:07:46.080 ouch, yes, thank you, credit card.
00:07:48.980 When you can describe your customer's pain better
00:07:51.760 than they can explain it to you,
00:07:53.500 you instantly become the expert
00:07:55.160 and they're gonna wanna buy.
00:07:56.120 So here's how you do it for yourself.
00:07:58.020 Create a new project in ChatGPT and call it Sales Offer.
00:08:02.580 Then what you wanna do is you wanna upload
00:08:04.460 the current offer template,
00:08:06.740 your product and service overview,
00:08:08.920 and all the information you have on that potential buyer
00:08:12.100 so you can use that to customize it.
00:08:14.080 So what I do is I create a separate chat
00:08:16.200 for each potential buyer and I use this system prompt
00:08:19.580 to generate the offer specifically for that buyer.
00:08:22.260 And essentially I say, combine the prospect CRM info,
00:08:25.300 the transcripts and every other note that I have
00:08:27.500 and use the template offer
00:08:29.100 and output a personalized proposal
00:08:31.260 addressing the pain points and priorities they express.
00:08:34.080 For example, for Simon, we did this exact same strategy,
00:08:37.460 and then all I added is a little extra,
00:08:39.460 which I said, present it using a VSL, video sales letter,
00:08:43.900 really agitating the pain.
00:08:45.800 That was it.
00:08:46.720 The cool part is not only does it give you the offer,
00:08:49.280 it'll then give you the language in the script
00:08:51.780 to use on the call with your potential buyer
00:08:54.860 that really gets them connected to the pain
00:08:56.980 and excited to buy from you.
00:08:58.360 And as I mentioned, for each new prospect,
00:09:00.080 you just start a new chat
00:09:01.220 and you just upload the new information from your CRM
00:09:03.640 and just ask it to do that same thing with the prompt.
00:09:06.060 That way you'll have a customized personal proposal
00:09:09.400 for each new sales call you've got booked in your calendar.
00:09:12.200 Now here's a pro tip.
00:09:13.460 A lot of new people starting in sales,
00:09:15.580 the person goes, just send me a proposal.
00:09:17.440 And they're like, okay, here you go, attachment.
00:09:20.820 Are you interested?
00:09:21.960 No, they're not.
00:09:23.380 So the trick is never send a proposal.
00:09:25.560 Always schedule the call to review the proposal.
00:09:28.160 The reason that call works better
00:09:29.700 is because there's a human to human conversation
00:09:32.160 and you can hear in their voice if they've got concerns,
00:09:34.380 you can ask them about some of the objections
00:09:36.120 they brought up, and you can also get a commitment
00:09:39.000 on the call, which you're not gonna get over email
00:09:41.040 if you just send a proposal.
00:09:42.100 That's why we wanna highlight your humanity
00:09:44.580 where it counts and use AI to do all the stuff
00:09:47.260 that you don't need to be involved in.
00:09:48.980 Essentially, ChatGPT outputs a personalized offer.
00:09:52.420 You deliver it human to human.
00:09:54.480 But here's the deal.
00:09:55.560 Even with a strong offer, prospects will still have doubts.
00:09:59.140 Here's how we use AI so we can prepare
00:10:01.520 to handle any objection that come up
00:10:03.920 without losing the human touch.
00:10:05.800 Objection handling equals human work.
00:10:08.720 It requires empathy.
00:10:10.300 It requires courage to tell the truth.
00:10:12.440 To me, the sale doesn't even start
00:10:14.300 until somebody brings up an objection.
00:10:16.060 If you do it right and you bring it up yourself,
00:10:18.760 then it's an obstacle that you can overcome.
00:10:20.920 If you wait till they bring it up,
00:10:22.020 then it's actually an objection.
00:10:23.440 Sales is not about convincing people
00:10:25.300 to do stuff they don't wanna do.
00:10:26.380 It's about giving someone the courage to take a leap
00:10:28.800 they already wanna make in the first place.
00:10:30.660 For me, AI in this context and role
00:10:32.860 is about practice and feedback.
00:10:35.160 So the other day, my buddy Jake, top sales guy,
00:10:38.520 he was dealing with selling a new product, a new offer,
00:10:42.000 and he was getting objections.
00:10:43.440 And he was getting nervous because when they came up,
00:10:45.800 he didn't have the script.
00:10:47.120 He didn't have a process, so it was clunky.
00:10:49.400 And I said, okay, bro, why don't we just open up,
00:10:52.600 chat GPT, ask it the questions and say,
00:10:55.880 hey, here are the objections I'm getting.
00:10:58.060 This is the offer.
00:10:58.940 Can you give me questions to help the person see
00:11:02.120 why the product or the service is valuable to them?
00:11:06.440 And we hit enter and it just went.
00:11:08.900 It gave him five objections and five questions
00:11:12.020 and talk tracks to respond to each objection.
00:11:14.540 He said, whoa, number three is really cool.
00:11:16.960 Said, check this out.
00:11:18.260 Give me 10 more.
00:11:19.640 Enter, 10 more objections, questions asked,
00:11:23.780 talk tracks to guide the person
00:11:25.380 to make the decision themselves.
00:11:26.640 To me, Jake is the human.
00:11:30.480 AI is there to give Jake new information to help the human.
00:11:34.700 That is how sales is completely changed.
00:11:38.000 To me, I'm always trying to help somebody
00:11:39.860 understand the pain they're currently in,
00:11:41.940 the potential future that they want.
00:11:43.920 And then I'm walking them across that bridge,
00:11:46.680 them hand in hand because they want to make the decision,
00:11:50.120 but they're scared to do it.
00:11:51.760 So here's how you can use AI every day
00:11:53.960 to get better at objection handling.
00:11:55.600 The first thing is let's make sure you have transcriptions
00:11:58.740 of all your calls, or if you're doing sell by chat,
00:12:01.100 that you somehow collect that information.
00:12:02.920 You wanna store either the calls
00:12:04.580 or the transcript in a Google Doc.
00:12:06.540 Now, after you got at least five or more,
00:12:08.940 plug those into ChatGPT.
00:12:10.660 You can upload audio files, it'll transcribe it,
00:12:13.120 or you can copy and paste from a document
00:12:15.060 and ask it to give you insights that you might have missed.
00:12:17.880 The third is you wanna ask it how you can improve
00:12:20.280 in the future based on those insights.
00:12:22.320 See, it has full context of the best sales trainers,
00:12:26.180 the best information ever created in the history of mankind,
00:12:29.760 and it can give you insights into your sales process.
00:12:32.560 Here's how you really make it specific to you.
00:12:35.120 You ask it to act like a world-class salesperson
00:12:38.220 specializing in your industry.
00:12:40.840 For example, a coach over sell by chat,
00:12:43.480 a doctor that does plastic surgery doing consults,
00:12:46.320 an HVAC person going door to door.
00:12:48.620 When you give it the specific context,
00:12:50.600 the answers and feedback it gives you
00:12:52.400 to help deal with objections is next level.
00:12:54.880 And lastly, you wanna use it to role play.
00:12:57.240 I'm a big fan of saying,
00:12:58.400 hey, I wanna role play with you, act as a potential buyer,
00:13:01.420 here's your scenario, here's me as a salesperson,
00:13:04.280 respond and interact with me
00:13:05.720 so that I can get better at practicing my objective handling
00:13:08.660 and at the very end, give me a score or a grade.
00:13:11.020 I coach thousands of entrepreneurs
00:13:13.300 on how to increase their brand and the media side
00:13:15.800 and also get better at growing their business,
00:13:17.480 so marketing and sales.
00:13:18.800 The sales part's fascinating to me
00:13:20.540 because anybody that's having a hard time with sales,
00:13:23.020 knowing that AI can solve their problem,
00:13:25.340 it's no longer a problem.
00:13:27.040 If you don't think you're good at sales,
00:13:29.320 that may be a fact, but it doesn't have to be true anymore
00:13:33.060 because AI will do the selling for you
00:13:36.060 if you just talk to it, give it the information,
00:13:38.540 ask it to give you the questions, the talk tracks,
00:13:41.280 save that in a Google document.
00:13:43.000 As you're doing the sales call, just follow the process.
00:13:46.600 The difference between an amateur salesperson
00:13:48.840 and a professional salesperson is the pro
00:13:51.780 always follows the process 100% of the time.
00:13:54.740 The cool part is you're still letting your human touch shine,
00:13:57.820 having those conversations, being in the chats,
00:14:00.640 but AI just helps you shine brighter.
00:14:02.960 Now, once you've earned their trust
00:14:04.940 and overcame their objection,
00:14:06.320 it's time to close and start the relationship
00:14:08.480 on the right foot.
00:14:09.540 The next step is closing and delivery.
00:14:11.900 So closing, I don't even like that word.
00:14:14.180 I like to call it enrollment.
00:14:15.700 I like to have them join your thing,
00:14:17.760 get inside your group, serve them.
00:14:20.500 Because to me, it sets the tone
00:14:22.100 for long-term partnership, right?
00:14:23.660 I love asking people, are you joining my team?
00:14:26.040 You wanna become a partner?
00:14:27.240 Like all those things are sales.
00:14:29.360 And then delivery is about once you got a payment,
00:14:33.020 how do you onboard that customer as fast as possible?
00:14:36.060 One of the things that I love to do
00:14:37.900 is to celebrate other people.
00:14:39.640 So in my agreements, when I start working with somebody,
00:14:43.280 I say it in the agreement that once they achieve a win,
00:14:47.760 that they have to tell me.
00:14:49.460 I literally make them initial it.
00:14:51.780 That way, when they get a win and they share it with me,
00:14:54.920 I then ask them permission
00:14:56.300 to share their story with somebody else.
00:14:58.260 It's not for marketing, it's for them.
00:15:00.920 See, I believe that if somebody's working with me
00:15:03.080 and they get a win and they agree
00:15:04.600 to share that win with the world,
00:15:06.200 then it's gonna hold them accountable to build momentum.
00:15:09.280 And having AI do all the busy work,
00:15:11.480 onboarding, creating accounts,
00:15:12.780 and even monitoring for those wins
00:15:14.720 allows me to do the thing that I love to do,
00:15:16.540 which is celebrate with my clients.
00:15:18.180 Everything you want in life
00:15:19.860 is on the back end of a conversation,
00:15:22.160 the back end of a relationship,
00:15:23.780 the back end of someone trusting you with something valuable.
00:15:27.160 Now we gotta put this into action
00:15:29.100 and I'll make this one super easy for you to do.
00:15:31.860 First step is to go download the exact offer template
00:15:34.720 I use in every single one of my businesses.
00:15:36.700 Just hit the link in the description
00:15:38.280 and you'll get it for free.
00:15:39.380 The second is once you have that,
00:15:41.060 drop it in your favorite AI tool, I like ChatGPT,
00:15:43.940 and fill in the blanks for your specific business.
00:15:47.040 Do that and you'll walk away with an offer so good,
00:15:49.900 people will feel silly saying no.
00:15:51.840 Now, once you close the deal,
00:15:53.980 you need to do two things immediately.
00:15:56.120 First, once they buy, I want you to make them feel pumped.
00:15:59.320 Ask them this question, how do you feel?
00:16:01.700 After they buy, the reason why
00:16:03.780 is you wanna get rid of buyer's remorse.
00:16:05.680 They might feel like nervous, excited, whatever,
00:16:08.120 just celebrate that.
00:16:09.300 Just let them know this was the right decision
00:16:11.960 and you're excited to be working with them.
00:16:13.280 The second thing is I need you to get them a win
00:16:15.540 as fast as possible.
00:16:16.480 What I do is I send them three videos on my YouTube
00:16:19.360 that I know will set them up for success right away.
00:16:22.600 You might have internal documents,
00:16:24.060 you might have another process.
00:16:25.480 My coach Alan has a 16 day cleanse,
00:16:27.780 get some results very fast.
00:16:29.400 That starts the momentum.
00:16:30.980 That's human, that's not AI.
00:16:32.960 The more you can design this where you're involved
00:16:35.480 to celebrate with the human
00:16:36.620 and not get involved in all the backend stuff,
00:16:38.720 the better you are for your business.
00:16:40.700 With all that, you're now on your way
00:16:42.520 to getting 10 times as many customers.
00:16:44.280 But remember, here's one thing that AI will never replace,
00:16:47.820 and that's your humanity.
00:16:49.480 You know, AI can only analyze everything
00:16:51.620 that's ever been created by humans,
00:16:53.740 but it hasn't done a good job for creating new things, right?
00:16:57.120 When I think of taste, being able to decipher
00:16:59.740 what's a great song, what's a great meal,
00:17:01.960 what's a great piece of copy,
00:17:03.360 that part is very, very human,
00:17:05.200 and it requires repetition and experience in life
00:17:08.740 to really get good at this.
00:17:10.280 When I think of vision, having a vision for a life
00:17:12.520 that doesn't exist yet, that should.
00:17:15.040 That's hard.
00:17:16.100 I'm excited because AI is taking care of 90% of the doing
00:17:20.340 that I used to have to do,
00:17:21.820 so I can be in the driver's seat,
00:17:23.380 being a director, talking to people.
00:17:25.940 Buyers don't wanna buy from a bot,
00:17:27.960 they wanna buy from people.
00:17:29.780 AI will shift your time
00:17:31.340 so that you can double down on what matters.
00:17:34.000 The future isn't man or machine, it's man with machine.
00:17:38.940 And sales is a very human process.
00:17:41.660 and I know there's a lot of people out there
00:17:43.000 talking about how it can automate the sales process.
00:17:46.060 Trust me, the thing that's gonna differentiate you
00:17:48.620 from everybody else is your humanity,
00:17:50.820 you showing up, being you.
00:17:52.760 Use AI to do all the other stuff.
00:17:54.880 Now, if you wanna learn how to get ahead of 99%
00:17:57.100 of the people with AI, click here,
00:17:58.740 and I'll see you on the other side.