Dan Martell - How to Get SO Many Customers with AI it feels ILLEGAL

00:00:00.080 It's actually pretty easy to get more customers with AI

00:00:03.120 because most people aren't plugging AI

00:00:05.400 into their sales system the right way.

00:00:07.400 I've trained thousands of entrepreneurs on sales

00:00:10.360 and today run a portfolio of companies

00:00:12.120 that will generate $100 million in revenue this year.

00:00:15.200 And I can tell you that's only possible

00:00:17.520 because of how we're using AI to get new customers.

00:00:20.320 So I'm gonna walk you through the five phases in sales

00:00:23.800 and show you exactly how to use AI to get more customers,

00:00:26.760 whether you've got a full sales team

00:00:28.720 or are you doing it solo?

00:00:30.020 Let's start with the first phase, prospecting.

00:00:32.500 What is prospecting?

00:00:33.760 It's kind of like tapping people on the shoulder

00:00:35.640 and going, do you have this problem?

00:00:36.680 They go, nope.

00:00:37.680 Do you have this problem?

00:00:38.520 Yeah, cool, let's talk.

00:00:40.140 Do you have this problem?

00:00:40.960 Nope.

00:00:41.800 See, I mean, at the end of the day,

00:00:42.640 it's really that simple.

00:00:43.940 Just finding the right people, buyers, for your business.

00:00:47.180 This one is like a no-brainer

00:00:49.080 because it could be 100% automated using AI.

00:00:52.040 To do this, just use any AI-powered CRM,

00:00:55.980 tools like Manus.ai for ICP,

00:00:59.100 which stands for ideal customer profile base lead list,

00:01:02.120 meaning that you tell it what you're looking for.

00:01:05.280 You give them examples from your current customer database

00:01:08.400 and it will go off and do research all around your city

00:01:12.840 or the world and it will find people

00:01:15.060 just like the folks you told it to find.

00:01:17.500 What's cool is you can even tell it

00:01:19.840 to not only identify potential customers,

00:01:22.400 but go deeper and say who within that company

00:01:25.440 is the right person to buy my software

00:01:27.600 and find me the contact details.

00:01:29.720 Oftentimes I ask it to pull full social profiles

00:01:32.760 because I want to look at their family situation.

00:01:34.960 I want to look at their Instagram,

00:01:36.400 obviously their LinkedIn

00:01:37.720 and have that all built out into that spreadsheet.

00:01:40.320 The best part for me is it allows you to focus

00:01:43.200 on what matters more.

00:01:44.820 Recruiting a salesperson, trading the salesperson,

00:01:47.400 you doing the sales call,

00:01:49.020 essentially none of the mechanical work

00:01:51.500 that once you do it once,

00:01:52.780 if you figure out how to like identify a prospect

00:01:55.040 qualify them you can give that to manis as instructions and it'll go off and do that work

00:02:00.000 for you 100 times a thousand times 10 000 times you might have to pay for that version but it is

00:02:05.840 a beautiful tool and ai makes it automated you might be thinking well that's cool then but where

00:02:10.560 am i going to be needed in this whole process well i use this thing called the 1080 10 rule which is

00:02:15.200 10 ideation 80 execution and 10 integration so that first 10 is ideating with my team or friends

00:02:23.280 and figuring out who is my perfect customer then the 80 is giving it over to manis and saying you

00:02:28.720 go execute the research you go find things you test things i need you to go do all the heavy

00:02:34.000 lifting and the last 10 is the integration where i might go through and i might just do a quick

00:02:39.120 sniff test yep that's good yes that's good yes that's good the cool part is is qualifying what

00:02:44.080 it found for me and feeding it back to it only makes it better that strategy you'll see throughout

00:02:49.040 this whole video where i like to plug in only in the parts that i'm needed because i think humans

00:02:54.640 in the loop is actually really the competitive advantage right as a director i have taste i have

00:03:00.080 vision and i have care the ai can automate all the pieces i don't need to do a second third a

00:03:05.520 hundredth time so that i can have the time to actually talk to people so now that ai has given

00:03:10.240 you a list of real prospects the next step is making sure conversations actually turn into

00:03:14.880 customers that's where qualifying comes in qualifying is double clicking on the person

00:03:20.560 to see if they actually have the pain that your service can solve for them the biggest mistake

00:03:25.680 that people make in sales is to think everybody is a potential customer even if i've got the ai to

00:03:31.280 create a leads list it doesn't mean they're the right people and for what it's worth having

00:03:36.000 somebody do a ton of sales calls and use that as like a metric of success i did 300 calls today

00:03:41.200 when they're calling people that could have never bought should have never bought in the first place

00:03:44.880 that's a vanity metric.

00:03:46.400 I wanna make sure that they're only reaching out

00:03:48.600 to qualified people, because that's what matters.

00:03:51.300 This is a crazy story.

00:03:52.720 I have a CEO in one of our companies called Revio.

00:03:55.220 They do a CRM for sell by chat using AI.

00:03:58.440 He had on his homepage

00:04:00.020 where anybody could book into his calendar.

00:04:02.860 At one point, he's doing 50 hours a week of sales calls,

00:04:07.280 but only five were with qualified buyers.

00:04:10.200 All we did was use youratlas.com

00:04:13.000 so that when people went to book in,

00:04:14.780 It would first call them to qualify them

00:04:17.160 to make sure they were even in the realm

00:04:18.840 of a potential buyer,

00:04:20.280 and then only let those people book into his calendar.

00:04:23.540 That bought him back 95% of his week

00:04:26.720 so that he could focus on product and growth.

00:04:29.120 I look at AI kind of like my spam filter, my email.

00:04:32.420 It has the ability to block junk

00:04:34.700 from entering my calendar in the first place

00:04:36.600 and fills it only with high intent leads.

00:04:38.740 See, your biggest expense is just not doing the thing

00:04:41.900 that makes you the most money.

00:04:43.420 So check this out.

00:04:44.700 I'm gonna do a quick demo with youratlas.com

00:04:47.580 because anybody watching can literally go there and do it.

00:04:50.020 The first thing is I'm gonna just pretend

00:04:51.620 I'm a new lead coming in to that platform.

00:04:54.500 All right, so I am at youratlas.com.

00:04:57.360 I enter in my details and I say, talk to the AI.

00:05:01.740 Speaking with Dan?

00:05:03.000 Yeah, this is Dan.

00:05:04.360 Great, thanks for confirming Dan.

00:05:05.680 How's your day going so far?

00:05:06.920 Then let's say I ask it a basic question,

00:05:09.080 like how much does it cost?

00:05:10.800 I'm doing incredible, Emma.

00:05:12.620 I just got a quick question about your platform

00:05:14.960 and like, just how much does it cost?

00:05:17.560 I'm glad to hear you're doing incredible, Dan.

00:05:19.500 Regarding the pricing, the investment details

00:05:21.460 will be covered during a call with our founder

00:05:23.320 who can explain the full value proposition

00:05:25.320 and answer all your questions.

00:05:26.580 Now, I wanna book a meeting,

00:05:28.700 so it helps me schedule that meeting.

00:05:30.860 Let's schedule a call.

00:05:31.820 Great, Dan, let me confirm a couple of details

00:05:33.680 before I check the calendar.

00:05:35.100 Your name is Dan Martell.

00:05:36.480 Yeah.

00:05:37.320 Your email name is Dan Martell.

00:05:38.160 Yeah, yeah, yeah, no, you got all my details.

00:05:39.200 Do you see how powerful that is?

00:05:40.740 It is wild what it can do

00:05:42.540 before anybody even books into the calendar.

00:05:44.780 And that was all AI, no human involved.

00:05:47.400 And it is always happy, doesn't take vacations

00:05:50.020 and never will complain.

00:05:51.300 Plus it can then also ask other questions

00:05:53.620 like qualify me a little harder,

00:05:55.120 like what's my marketing spend or how big is my team?

00:05:57.740 And the best part, everything on the backend

00:06:00.580 is recorded, transcribed and added to the CRM.

00:06:03.420 So there's no note taking

00:06:04.960 and it's easy to review my customer profiles.

00:06:07.300 I can use that information later

00:06:08.560 to have somebody else take over the sales conversation

00:06:10.720 or for onboarding if they become a new customer.

00:06:13.000 That's a great start to getting 10 times as many customers,

00:06:16.200 spending time only where it counts.

00:06:18.080 So now that you've filtered out all the junk

00:06:20.080 and you filled your calendar with real buyers,

00:06:22.580 now we can move on to using AI in the next phase,

00:06:25.380 presenting your offer.

00:06:26.700 When it comes to selling, we have to present.

00:06:30.020 Some people call it a pitch, some people call it an offer.

00:06:32.540 But at the end of the day,

00:06:33.520 we have to explain to the potential buyer

00:06:36.220 how their problems get solved with your service or solution.

00:06:39.580 And the more specific, personalized,

00:06:42.340 the more information you have to present it,

00:06:44.520 it's gonna make you a weapon

00:06:45.840 when it comes to getting customers to buy.

00:06:47.880 Problem is, is buyers don't buy features.

00:06:50.340 They buy solutions, they buy benefits.

00:06:53.460 And too often people are stuck 0.99

00:06:55.180 just presenting a bunch of crap 0.99

00:06:56.700 that doesn't tell them how it's gonna impact their life.

00:06:59.220 So what's cool is AI uses the record you've built so far.

00:07:02.440 Think about it, the Manus research and the CRM,

00:07:05.380 the Your Atlas transcript of pre-qualifying,

00:07:08.840 any other data I could find on the internet

00:07:10.820 and it can generate a tailored proposal

00:07:13.100 for you to use on that call.

00:07:14.920 And to me, it goes way beyond a simple template

00:07:17.680 with a name swap.

00:07:18.900 This is about a custom proposal.

00:07:21.220 This strategy is so powerful that my buddy Simon,

00:07:25.400 who has this software called Hello Frank,

00:07:27.220 it's an AI for financial services,

00:07:29.340 used it, the exact prompts I'm gonna teach you,

00:07:32.220 to present an offer in seven minutes

00:07:34.660 that generated over $100,000 in sales

00:07:37.300 because it agitated the pain.

00:07:39.480 It had a clear value proposition.

00:07:41.800 It was so easy to understand.

00:07:43.700 It was literally like the person goes,

00:07:46.080 ouch, yes, thank you, credit card.

00:07:48.980 When you can describe your customer's pain better

00:07:51.760 than they can explain it to you,

00:07:53.500 you instantly become the expert

00:07:55.160 and they're gonna wanna buy.

00:07:56.120 So here's how you do it for yourself.

00:07:58.020 Create a new project in ChatGPT and call it Sales Offer.

00:08:02.580 Then what you wanna do is you wanna upload

00:08:04.460 the current offer template,

00:08:06.740 your product and service overview,

00:08:08.920 and all the information you have on that potential buyer

00:08:12.100 so you can use that to customize it.

00:08:14.080 So what I do is I create a separate chat

00:08:16.200 for each potential buyer and I use this system prompt

00:08:19.580 to generate the offer specifically for that buyer.

00:08:22.260 And essentially I say, combine the prospect CRM info,

00:08:25.300 the transcripts and every other note that I have

00:08:27.500 and use the template offer

00:08:29.100 and output a personalized proposal

00:08:31.260 addressing the pain points and priorities they express.

00:08:34.080 For example, for Simon, we did this exact same strategy,

00:08:37.460 and then all I added is a little extra,

00:08:39.460 which I said, present it using a VSL, video sales letter,

00:08:43.900 really agitating the pain.

00:08:45.800 That was it.

00:08:46.720 The cool part is not only does it give you the offer,

00:08:49.280 it'll then give you the language in the script

00:08:51.780 to use on the call with your potential buyer

00:08:54.860 that really gets them connected to the pain

00:08:56.980 and excited to buy from you.

00:08:58.360 And as I mentioned, for each new prospect,

00:09:00.080 you just start a new chat

00:09:01.220 and you just upload the new information from your CRM

00:09:03.640 and just ask it to do that same thing with the prompt.

00:09:06.060 That way you'll have a customized personal proposal

00:09:09.400 for each new sales call you've got booked in your calendar.

00:09:12.200 Now here's a pro tip.

00:09:13.460 A lot of new people starting in sales,

00:09:15.580 the person goes, just send me a proposal.

00:09:17.440 And they're like, okay, here you go, attachment.

00:09:20.820 Are you interested?

00:09:21.960 No, they're not.

00:09:23.380 So the trick is never send a proposal.

00:09:25.560 Always schedule the call to review the proposal.

00:09:28.160 The reason that call works better

00:09:29.700 is because there's a human to human conversation

00:09:32.160 and you can hear in their voice if they've got concerns,

00:09:34.380 you can ask them about some of the objections

00:09:36.120 they brought up, and you can also get a commitment

00:09:39.000 on the call, which you're not gonna get over email

00:09:41.040 if you just send a proposal.

00:09:42.100 That's why we wanna highlight your humanity

00:09:44.580 where it counts and use AI to do all the stuff

00:09:47.260 that you don't need to be involved in.

00:09:48.980 Essentially, ChatGPT outputs a personalized offer.

00:09:52.420 You deliver it human to human.

00:09:54.480 But here's the deal.

00:09:55.560 Even with a strong offer, prospects will still have doubts.

00:09:59.140 Here's how we use AI so we can prepare

00:10:01.520 to handle any objection that come up

00:10:03.920 without losing the human touch.

00:10:05.800 Objection handling equals human work.

00:10:08.720 It requires empathy.

00:10:10.300 It requires courage to tell the truth.

00:10:12.440 To me, the sale doesn't even start

00:10:14.300 until somebody brings up an objection.

00:10:16.060 If you do it right and you bring it up yourself,

00:10:18.760 then it's an obstacle that you can overcome.

00:10:20.920 If you wait till they bring it up,

00:10:22.020 then it's actually an objection.

00:10:23.440 Sales is not about convincing people

00:10:25.300 to do stuff they don't wanna do.

00:10:26.380 It's about giving someone the courage to take a leap

00:10:28.800 they already wanna make in the first place. 0.70

00:10:30.660 For me, AI in this context and role

00:10:32.860 is about practice and feedback.

00:10:35.160 So the other day, my buddy Jake, top sales guy,

00:10:38.520 he was dealing with selling a new product, a new offer,

00:10:42.000 and he was getting objections.

00:10:43.440 And he was getting nervous because when they came up,

00:10:45.800 he didn't have the script.

00:10:47.120 He didn't have a process, so it was clunky.

00:10:49.400 And I said, okay, bro, why don't we just open up,

00:10:52.600 chat GPT, ask it the questions and say,

00:10:55.880 hey, here are the objections I'm getting.

00:10:58.060 This is the offer.

00:10:58.940 Can you give me questions to help the person see

00:11:02.120 why the product or the service is valuable to them?

00:11:06.440 And we hit enter and it just went.

00:11:08.900 It gave him five objections and five questions

00:11:12.020 and talk tracks to respond to each objection.

00:11:14.540 He said, whoa, number three is really cool.

00:11:16.960 Said, check this out.

00:11:18.260 Give me 10 more.

00:11:19.640 Enter, 10 more objections, questions asked,

00:11:23.780 talk tracks to guide the person

00:11:25.380 to make the decision themselves.

00:11:26.640 To me, Jake is the human.

00:11:30.480 AI is there to give Jake new information to help the human.

00:11:34.700 That is how sales is completely changed.

00:11:38.000 To me, I'm always trying to help somebody

00:11:39.860 understand the pain they're currently in,

00:11:41.940 the potential future that they want.

00:11:43.920 And then I'm walking them across that bridge,

00:11:46.680 them hand in hand because they want to make the decision,

00:11:50.120 but they're scared to do it.

00:11:51.760 So here's how you can use AI every day

00:11:53.960 to get better at objection handling.

00:11:55.600 The first thing is let's make sure you have transcriptions

00:11:58.740 of all your calls, or if you're doing sell by chat,

00:12:01.100 that you somehow collect that information.

00:12:02.920 You wanna store either the calls

00:12:04.580 or the transcript in a Google Doc.

00:12:06.540 Now, after you got at least five or more,

00:12:08.940 plug those into ChatGPT.

00:12:10.660 You can upload audio files, it'll transcribe it,

00:12:13.120 or you can copy and paste from a document

00:12:15.060 and ask it to give you insights that you might have missed.

00:12:17.880 The third is you wanna ask it how you can improve

00:12:20.280 in the future based on those insights.

00:12:22.320 See, it has full context of the best sales trainers,

00:12:26.180 the best information ever created in the history of mankind,

00:12:29.760 and it can give you insights into your sales process.

00:12:32.560 Here's how you really make it specific to you.

00:12:35.120 You ask it to act like a world-class salesperson

00:12:38.220 specializing in your industry.

00:12:40.840 For example, a coach over sell by chat,

00:12:43.480 a doctor that does plastic surgery doing consults,

00:12:46.320 an HVAC person going door to door.

00:12:48.620 When you give it the specific context,

00:12:50.600 the answers and feedback it gives you

00:12:52.400 to help deal with objections is next level.

00:12:54.880 And lastly, you wanna use it to role play.

00:12:57.240 I'm a big fan of saying,

00:12:58.400 hey, I wanna role play with you, act as a potential buyer,

00:13:01.420 here's your scenario, here's me as a salesperson,

00:13:04.280 respond and interact with me

00:13:05.720 so that I can get better at practicing my objective handling

00:13:08.660 and at the very end, give me a score or a grade.

00:13:11.020 I coach thousands of entrepreneurs

00:13:13.300 on how to increase their brand and the media side

00:13:15.800 and also get better at growing their business,

00:13:17.480 so marketing and sales.

00:13:18.800 The sales part's fascinating to me

00:13:20.540 because anybody that's having a hard time with sales,

00:13:23.020 knowing that AI can solve their problem,

00:13:25.340 it's no longer a problem.

00:13:27.040 If you don't think you're good at sales,

00:13:29.320 that may be a fact, but it doesn't have to be true anymore

00:13:33.060 because AI will do the selling for you

00:13:36.060 if you just talk to it, give it the information,

00:13:38.540 ask it to give you the questions, the talk tracks,

00:13:41.280 save that in a Google document.

00:13:43.000 As you're doing the sales call, just follow the process.

00:13:46.600 The difference between an amateur salesperson

00:13:48.840 and a professional salesperson is the pro

00:13:51.780 always follows the process 100% of the time.

00:13:54.740 The cool part is you're still letting your human touch shine,

00:13:57.820 having those conversations, being in the chats,

00:14:00.640 but AI just helps you shine brighter.

00:14:02.960 Now, once you've earned their trust

00:14:04.940 and overcame their objection,

00:14:06.320 it's time to close and start the relationship

00:14:08.480 on the right foot.

00:14:09.540 The next step is closing and delivery.

00:14:11.900 So closing, I don't even like that word.

00:14:14.180 I like to call it enrollment.

00:14:15.700 I like to have them join your thing,

00:14:17.760 get inside your group, serve them.

00:14:20.500 Because to me, it sets the tone

00:14:22.100 for long-term partnership, right?

00:14:23.660 I love asking people, are you joining my team?

00:14:26.040 You wanna become a partner?

00:14:27.240 Like all those things are sales.

00:14:29.360 And then delivery is about once you got a payment,

00:14:33.020 how do you onboard that customer as fast as possible?

00:14:36.060 One of the things that I love to do

00:14:37.900 is to celebrate other people.

00:14:39.640 So in my agreements, when I start working with somebody,

00:14:43.280 I say it in the agreement that once they achieve a win,

00:14:47.760 that they have to tell me.

00:14:49.460 I literally make them initial it.

00:14:51.780 That way, when they get a win and they share it with me,

00:14:54.920 I then ask them permission

00:14:56.300 to share their story with somebody else.

00:14:58.260 It's not for marketing, it's for them.

00:15:00.920 See, I believe that if somebody's working with me

00:15:03.080 and they get a win and they agree

00:15:04.600 to share that win with the world,

00:15:06.200 then it's gonna hold them accountable to build momentum.

00:15:09.280 And having AI do all the busy work,

00:15:11.480 onboarding, creating accounts,

00:15:12.780 and even monitoring for those wins

00:15:14.720 allows me to do the thing that I love to do,

00:15:16.540 which is celebrate with my clients.

00:15:18.180 Everything you want in life

00:15:19.860 is on the back end of a conversation,

00:15:22.160 the back end of a relationship,

00:15:23.780 the back end of someone trusting you with something valuable.

00:15:27.160 Now we gotta put this into action

00:15:29.100 and I'll make this one super easy for you to do.

00:15:31.860 First step is to go download the exact offer template

00:15:34.720 I use in every single one of my businesses.

00:15:36.700 Just hit the link in the description

00:15:38.280 and you'll get it for free.

00:15:39.380 The second is once you have that,

00:15:41.060 drop it in your favorite AI tool, I like ChatGPT,

00:15:43.940 and fill in the blanks for your specific business.

00:15:47.040 Do that and you'll walk away with an offer so good,

00:15:49.900 people will feel silly saying no.

00:15:51.840 Now, once you close the deal,

00:15:53.980 you need to do two things immediately.

00:15:56.120 First, once they buy, I want you to make them feel pumped.

00:15:59.320 Ask them this question, how do you feel?

00:16:01.700 After they buy, the reason why

00:16:03.780 is you wanna get rid of buyer's remorse.

00:16:05.680 They might feel like nervous, excited, whatever,

00:16:08.120 just celebrate that.

00:16:09.300 Just let them know this was the right decision

00:16:11.960 and you're excited to be working with them.

00:16:13.280 The second thing is I need you to get them a win

00:16:15.540 as fast as possible.

00:16:16.480 What I do is I send them three videos on my YouTube

00:16:19.360 that I know will set them up for success right away.

00:16:22.600 You might have internal documents,

00:16:24.060 you might have another process.

00:16:25.480 My coach Alan has a 16 day cleanse,

00:16:27.780 get some results very fast.

00:16:29.400 That starts the momentum.

00:16:30.980 That's human, that's not AI.

00:16:32.960 The more you can design this where you're involved

00:16:35.480 to celebrate with the human

00:16:36.620 and not get involved in all the backend stuff,

00:16:38.720 the better you are for your business.

00:16:40.700 With all that, you're now on your way

00:16:42.520 to getting 10 times as many customers.

00:16:44.280 But remember, here's one thing that AI will never replace,

00:16:47.820 and that's your humanity.

00:16:49.480 You know, AI can only analyze everything

00:16:51.620 that's ever been created by humans,

00:16:53.740 but it hasn't done a good job for creating new things, right?

00:16:57.120 When I think of taste, being able to decipher

00:16:59.740 what's a great song, what's a great meal,

00:17:01.960 what's a great piece of copy,

00:17:03.360 that part is very, very human,

00:17:05.200 and it requires repetition and experience in life

00:17:08.740 to really get good at this.

00:17:10.280 When I think of vision, having a vision for a life

00:17:12.520 that doesn't exist yet, that should.

00:17:15.040 That's hard.

00:17:16.100 I'm excited because AI is taking care of 90% of the doing

00:17:20.340 that I used to have to do,

00:17:21.820 so I can be in the driver's seat,

00:17:23.380 being a director, talking to people.

00:17:25.940 Buyers don't wanna buy from a bot,

00:17:27.960 they wanna buy from people.

00:17:29.780 AI will shift your time

00:17:31.340 so that you can double down on what matters.

00:17:34.000 The future isn't man or machine, it's man with machine.

00:17:38.940 And sales is a very human process.

00:17:41.660 and I know there's a lot of people out there

00:17:43.000 talking about how it can automate the sales process.

00:17:46.060 Trust me, the thing that's gonna differentiate you

00:17:48.620 from everybody else is your humanity,

00:17:50.820 you showing up, being you.

00:17:52.760 Use AI to do all the other stuff.

00:17:54.880 Now, if you wanna learn how to get ahead of 99% 0.96

00:17:57.100 of the people with AI, click here,

00:17:58.740 and I'll see you on the other side.

Dan Martell - October 10, 2025

How to Get SO Many Customers with AI it feels ILLEGAL

Episode Stats

Summary

Transcript