Dan Martell - How to hire a world class CEO

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00:00:00.000 My rule is I try to find the number two at the number one company in the space.

00:00:04.880 I learned that strategy by Richard Branson.

00:00:07.060 They had just launched Virgin Cruises.

00:00:09.160 And I said, well, how did you bring that guy?

00:00:10.720 For example, where did you find him?

00:00:11.940 He said, oh, he's the COO at Carnival.

00:00:13.800 So if I was buying a software to manage passwords, I would go, well, who are all the password

00:00:17.860 management software out there?

00:00:19.060 And who's the number two in command at these companies?

00:00:21.920 I would hire the second guy because those people are capable.

00:00:24.920 But for them to ever become number one, they got to wait for somebody to move on.

00:00:28.240 That could take like that might never happen.

Dan Martell - September 07, 2024