Dan Martell - How to make content not a distraction

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00:00:00.000 A lot of people don't know this about Gary Vee,

00:00:01.700 but he has writers that sit there,

00:00:03.640 ask him questions between meetings,

00:00:05.940 records it, transcribes it, writes it up, edits it,

00:00:09.360 and then sends him a text message and says,

00:00:11.160 here's the post for LinkedIn.

00:00:12.440 And he just replies with a thumbs up.

00:00:14.180 There's no distraction.

00:00:15.640 It's just filling up time in between stuff.

00:00:17.920 You build a team around you.

00:00:18.920 That's where he came up with this whole idea

00:00:20.400 of document don't create.

00:00:21.640 All I do is live my life, talk to people,

00:00:23.540 and that becomes content.

00:00:24.500 I think we can all point to people that have no brand

00:00:27.900 that have had incredible success

00:00:29.440 and use that as a reason,

00:00:31.060 but I think it's the exception, not the rule.

00:00:32.860 If you build attention, it's a positive thing.

00:00:37.020 For speed, for partnerships, for recruiting,

00:00:39.760 how do you do it in a way that's not a distraction?

Dan Martell - June 07, 2023