Dan Martell - How to make more money in sales

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00:00:00.000 This one tactic will get people buying more

00:00:03.200 and spending more with you.

00:00:04.780 It's called the pricing frame.

00:00:06.520 Right now, you have a product you sell

00:00:08.560 and you don't anchor it against anything else

00:00:11.100 that's more expensive.

00:00:12.140 If we don't have three tiers of pricing

00:00:14.840 for everything we sell,

00:00:16.200 then we don't have people using that

00:00:18.260 to compare ourselves to to buy the middle ground,

00:00:20.800 which is where you have the best margins

00:00:21.980 for the highest price.

00:00:22.940 And if they're not ready

00:00:24.000 because they don't know you or trust you,

00:00:25.760 you don't have a starter place.

00:00:27.240 It's probably the fastest decision to make the most money you could ever do.

Dan Martell - October 25, 2025