Dan Martell - How To Prevent People From Zoning Out In Conversations

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00:00:00.000 The rule of three is such a powerful rule.

00:00:01.980 The reason why?

00:00:02.560 It's the primacy bias, the middle bias,

00:00:05.300 and the recency bias.

00:00:06.920 So humans have biases towards the last thing you told them,

00:00:09.740 the first thing you told them,

00:00:10.660 and the thing in the middle.

00:00:11.880 So once you hear that, now it makes sense.

00:00:13.800 Why is the rule of three such a powerful rule?

00:00:15.940 It's because it speaks to all three of those biases.

00:00:19.640 So I always like to use three, even if it's five or six,

00:00:23.080 I'll simplify it into three, right?

00:00:25.440 So like you say, well, how does it work?

00:00:26.760 There's three parts.

00:00:28.040 Put it in a group, put it in a category.

00:00:29.700 there's three parts and then they might go how does that second part work then you can double

00:00:34.040 click there's three parts see how that works there's three parts to number two boom boom boom

00:00:40.020 oh that's neat and how do you do that well the second part there's three parts to it

Dan Martell - July 07, 2022