How to Speak Like A Top 1% CEO
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Summary
In this episode, I talk about the 5 principles of top 1% speakers and how you can apply them in real life to everything from podcasts to keynote presentations to $100k keynotes I give around the world. These principles help you become a better speaker today, even if you re just getting started.
Transcript
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Speaking like a CEO isn't about screaming at the top of your lungs trying to keep people's
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attention. It's about knowing how to keep people engaged. So I'm going to give you the five
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principles of top 1% speakers and show you exactly how I apply them in real life to everything from
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podcasts to $100,000 keynotes I give around the world. These principles help you become a better
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speaker today even if you're just getting started. Starting with principle number one, embrace the
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nerves. Today, I'm giving a keynote here in Kansas City for Advisors Excel.
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See, I understand public speaking is one of the scariest things for people. Most people would
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rather be in the casket than present the eulogy on stage. But it doesn't mean that you have to
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let your nerves get the best of you. Let's go! Let's go! Let's hear it! Come on! Keep it going!
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anxiety and excitement are the same emotion so what i do is i use that emotion i go to gratitude
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i always flip it and say how can i be grateful for this opportunity to serve these people see
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when you reframe your thinking around the nerves that you've got and instead of being like oh my
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gosh what if i mess up instead you say oh this just means i really care then it makes it less
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about you and more about how you show up for the audience here's the big idea i'm on a mission
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I believe that fear is false evidence appearing real.
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Are you gonna lose everything you've ever created
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Is everybody gonna call you out on social media
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means they're gonna feel that energy of excitement
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and it's why you're gonna be rated one of the top speakers.
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Which brings us to principle number two, know your shit.
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to all the professionals out there and the real experts
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It's why I only talk about buying back my time.
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These are things that have thousands of hours of experience in, serving people, doing it myself,
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and I've studied them. You don't rise to the occasion, you fall to the level of your preparation.
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So people that try to wing it, of course you're going to mess it up. Winging it is for the birds,
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not the speakers. So these are some of my ideas. When I give a talk, I need to perfect how I start,
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where do I want to end up, and how do I end. If you get the first minute figured out and you know
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how you're going to transition everything you shared at the very end so that you can leave
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them with a clear call to action, that will help you feel so frigging confident. My promise to
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every person in this room, by the end of this time together, I will give you a framework, a process,
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a life philosophy that if you apply it, will change the game for you. It'll actually make
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you feel guilty because you'll be making more money and it's not going to be as hard as you
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and then i do a visual outline where i sit there and i map out exactly the beats of my stories i
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don't have to remember everything because i'm telling the story of a life i live i just need
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to know what the story is what's the metaphor i'm going to use to reinforce that what is the point
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of that and how do i leave them with a call to action that gets them to make a decision to change
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something in their life so they can get a result i then use my friends to flashcard me where they'll
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be like all right what's point number one what's point number three what's point number two's
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metaphor. And then that way I'm practicing visually in my mind using the visual diagram I created to
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practice. That way I can go up on stage with an hour to fill and absolutely nail the beats. The
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other thing is you got to study the grades. If you're giving a TED talk for the first time, or
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you've been asked to even give a presentation at your work, go look at other people that are
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presenting. Go look at the best people. Go on YouTube, sort by most viewed, and just get in the
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energy of the greats. Which brings us to principle number three, tell stories, not facts. I know you
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have a lot you want to share. You want to add a lot of value, but don't make this mistake. People
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will not remember what you said, but they will remember how you made them feel. I have to share
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with you a quick story. As a child, I went through tough, tough challenges. I grew up in a home with
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an alcoholic mother. I had a father that wasn't around very much and the second oldest of four,
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What's cool about stories is they do three things.
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or you're reporting on something that you read or you saw,
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People may remember the action you told them to do
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They're gonna be like, man, I love that cowboy story,
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to actually go for the thing they wanna get in life
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oh no, you don't have six, you have 90 minutes.
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to really let the feelings be felt before I moved on,
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And it was great for the audience and for myself
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Literally, you can say, I need a metaphor for this concept.
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that people are gonna book you for more speaking,
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and buy whatever product you might have or service,
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that is why you need to go all in on storytelling.
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focus on serving the audience, not impressing them.
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See, the reason why people get stressed out and freak out
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is because they're worried about how they're gonna look.
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If you flip the whole thing and make it about pouring into every person and trying to impart
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some knowledge to serve them, then you don't have time to worry about yourself because you're
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looking at them to help them. I'm not going to sit up here and do success theater. I am privileged
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and blessed and I have immense gratitude for Cody and David for having me here, for all of you guys
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to be here. I don't take your time lightly whatsoever. Here are a few things I do. One is
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know your room. Know exactly what every person does in that room, or at least the essence of
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the industry and what they need to learn most based on their specific situation that you can
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help them with. And through that process, I started to have a vision for the future. And that's what
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I'm so excited about the theme of this event is getting ready for the future. The other thing is
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lock eyes on that one at a time. Look in the top right corner, the bottom right corner, across the
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room. You look at them, you acknowledge them because I'll tell you if they feel like you're
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locked in they're gonna lock in and the last one is ask them questions to have them ponder so that
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you can understand if they get it think about it for you i want every person in this room to think
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to themselves who are the two people they're your rider dies they're your foundation they're your
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rocking could be your partner i want you to think about it for yourself what are those names
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questions makes it less about you feeling like you're auditioning for them are you entertained
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are you entertained and more of what do you think so what i recommend to you when you get on stage
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get up there and hold space and look around the room knowing that what you're about to share is
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going to transform their life so you might think they already know what i know why would i say that
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or they're questioning if that's even true here's what i've learned those people are so impressed
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you're on stage so understand just by the fact that you're up there and you're communicating
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and you're loving on them is the reason why they're going to fall in love with you which
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brings us to principle number five have a primary question at a high level the way i think about it
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stage presence starts with inner presence. Show up with intention, not tension. So there's this
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question I ask myself all the time to help me get centered and make it less about me and more about
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serving the people. And that question is, how can I appreciate even more God's grace and guidance
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in this moment? I believe I'm here to serve these people because of divine intervention and
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opportunity. And I ask to be supported in that moment and giving it up to somebody else bigger
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than me to serve the people in that room calms me down and makes it about them and that's the only
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way i ever want to show up here's what i've learned 28 years of entrepreneurship i've learned
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it comes down to two things number one is wake up every day to strive to become your 10.0 self
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it's like taking all the best moments in your whole life put them into one day stack it that's
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your 10.0 version if you're a person of faith it's the person that god created you in his image
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and the other half is to share yourself with the world and if you do those two things i promise you
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you will live daily in a place of massive fulfillment thanks for having me everybody
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showing up with that energy of support of giving of abundance of gratitude is felt by the audience
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that giddy feeling that you've got something that they really need that they don't know yet but once
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they hear it they're gonna be like oh my gosh that is how you become a world-class speaker
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Now, if you want to learn the 13 hacks to be 99.9% more disciplined,
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click the video and I'll see you on the other side.