How to Start a 1-Person AI Business (With Zero Code)
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Summary
In this episode, I talk about how to find a pain to solve with your AI business and how to turn it into a profitable business. I talk through the 7 steps I would take if I had to start over from scratch from scratch, even if I didn t have any money or coding skills.
Transcript
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even if I didn't have any money or coding skills.
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Things that are considered vitamins, not painkillers.
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If you can find real pain, you can make a lot of money.
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They pay to save money, because it makes more money.
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That's status. Find a pain that delivers on one of those promises. And now you get the beginnings
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of what could become a good business. So here's how to find a pain to solve with your AI business.
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First, we have to learn to build the muscle of finding opportunities. I call this your
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frustration list. Most people don't realize that there's problems all around the world that need
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solving, but you might see something and just dismiss it. You just have to build that muscle.
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I can't walk around this world and not see a thousand businesses every day because I've built
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that muscle. You probably have that. You've just diminished it. You think it's not a big deal,
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but that's where the real genius comes in. When you can find those slight tweaks and just go,
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why is that done that way? That's where innovation comes from. So look at the world as a series of
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problems to solve and your expertise in the thing you know best is the first place you should look.
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We have to start calling people in that niche that might have that pain and ask them about
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their frustration around it. Now, let's say you've had that conversation and repeatedly found
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10 people in a row that have expressed that pain. That's when you start shaping the potential
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solution for it. Here's how that conversation sounds. You call it the phone. You say, well,
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I've been talking to a lot of people just like you. What they've told me is this, this, and this.
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Does that resonate with you? When they go, uh, yeah, get excited. Cause all of a sudden you're
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like, okay, this isn't a vitamin anymore. This is a real painkiller opportunity. And now your whole
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thing is to help them shape your ideas on how you would solve the problem. It comes down to helping
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them find opportunities to save time, make more money, reduce errors, something in their life that
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is creating friction or pain or challenges. That's what you want to validate. The last step,
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the most important is you want to pair the problem with a growing market that could be picking an
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industry that's growing 20% per year and pair the solution with AI. When you start with the idea of
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than anybody else teaching you how to just start a business
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Most products out there, they work for a customer today
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and that's what's gonna make your product way different.
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Remember this, if you solve rich people problems,
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But if you wanna start a really successful AI business,
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that you use like Shopify and FreshBooks and Basecamp
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and then built the tool to automate the workflow.
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Start with the workflow and get paid to build it.
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and watching how he deployed the solution early,
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Using those conversations guided the product roadmap.
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the product was dialed in because he had those conversations,
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he had those early customers, and they were paying.
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If you wanna find a beautiful way to waste your time,
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and have them tell you how to run your business.
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how you're going to deliver that, and it has the price, or I like to call it the investment.
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If you keep it simple, the person should read that and go, wow, that would absolutely solve
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my problem. That makes so much sense. I love the outline, the timeline, and the investment
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is actually really reasonable. For example, one of our portfolio companies, youratlas.com,
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essentially allows you to replace a person on your team answering calls using AI and then book
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sales meetings. It's kind of awesome. So the done-for-you offer would sound something simple
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like this. Replace a full-time receptionist, end missed opportunities, and turn every ad click into
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a booked call with your atlas in 30 days for just $2,500 a month. Did you notice that it had those
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four elements? All you have to do is take the pain and those conversations you pre-validated
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and create a simple offer that uses those four key components. And look, if you want my exact
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offer template that I've used to close millions of dollars every month in my companies, I'm giving
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it away for free. It's yours to help you make money fast without any friction. It takes this
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structure and expands on it. And you can just swap out what you just created in that document
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and start using it after you do a sales call or on the sales calls to really get clear on how you
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can help add value to a potential customer. So just click the link in the description below and
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download your copy or the QR code on the screen. It's my gift to you. Absolutely free. I hope it
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makes you a lot of money. Now you've figured out the solution to their problem. You even have an
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offer. But for a really successful AI business, you need to actually build something. Just don't
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get too fancy. Step number three, build a clickable prototype. The word is prototype. Prototype,
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prototype, prototype. I had a friend not too long ago approach me for advice and I told him to do
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it completely different. But he decided to go and invest what initially was six hundred thousand to
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build the product turned into two million dollars. And three years later, the product never launched
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the whole thing went to zero. Why? Because he overbuilt and they didn't understand that the
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real validation comes from talking to customers, working with them to build the thing, not just
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paying somebody to build something. So instead of spending 50k developing the full tool, use that
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time to build a simple clickable prototype. Here's how you can do this exactly step by step. First,
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we create the flow on paper. I pull out my iPad and I take my pen and I just draw the workflow
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What I mean by flow is exactly each step or screen
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of how the experience is gonna look for a user.
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Now, you don't have to go into the whole signup flow,
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but once they've created an account and they're in the product,
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So your flow might be, they call a phone number,
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The second, we have to make a fast clickable prototype.
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Back in my day, I had to sit there and build all this stuff.
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I actually used to create these prototypes in PowerPoint and then Keynote.
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Today, you've got these solutions like Figma.com or UXpilot.ai or Visily.ai
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that will take a prompt and create this all for you automagically.
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So if you skip this step, that's on you, but it's never been easier.
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And you can get many of these products to photorealistic prototypes
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that you can show to a user and many of them will be like,
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So what I want you to do is go back to those early customers.
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show it to them, ask them if it's okay to record the call,
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My favorite thing is to just use my phone as the pitch deck.
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I think mobile apps is like the future of selling
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because I can be on a plane, meet somebody new,
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and you show them and then you give them the clickable prototype and they're like oh wow this
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is really cool you built this and they're like yep but it doesn't work it's just simulated it can
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look so real that even i will think it's a real product i remember i was down in la hanging out
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my buddy rob and he showed me this time app he built he has this massive led screen and he's
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showing me the product and he's clicking through and he's and these features and it's going to do
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this and there's images and i'm like whoa all fake like there was nothing real it was all simulated
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clickable prototype in that moment if he said hey do you want to invest i would have said yes
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if he said hey do you want to be a user i would have said yes like he had everything i needed but
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he didn't have to spend a million dollars to build the thing i was looking at so remember prototype
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not product so now you have a prototype great but to build an ai business from scratch you need to
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get cash before you go any further step number four validate the prototype with cash my rule is
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you haven't really started a business until you get paid people ask me like dad i want to start
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a business how do i start a business very simple go find a stranger and convince them to buy
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something from you technology aside ai aside that can happen before you build anything the truth is
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most people will be super nice to you they'll tell you hey man that's a great idea you should
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go build it and you're like awesome i'm gonna go build it like yeah i believe in you and then you
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come back in five months six months 100 grand later all this time wasted you go hey i built
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this thing do you want to be a customer and they're like oh that's cool but i'm sorry i'm busy
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you know like you told me this was a good idea no no it's a good idea you should do it but then why
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aren't you using it oh you know it just doesn't really work the way i would use it so but hey
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congratulations i'm telling you until people pay they ain't gonna pay attention and if they ain't
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paying, their feedback is invalidated. This step I'm about to share with you has cost more pain
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and cost more money for more entrepreneurs than any other problem that's ever existed in the AI
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space. For example, I was just recently in Dubai. Did you know that in Dubai, if you look at the
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real estate, this city has been built over the last 20 years and 70% of every sale happen what's
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called off plan. Meaning before they ever started to build that development project, they sold the
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units in that project to fund the development of those billion dollar buildings. So don't tell me
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you can't do this. It happens every day in consulting and big companies where they pay
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people to build internal tools. It happens in crowdfunding where people support these big
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projects to buy a product that someday will get delivered. And it happens in Dubai selling off
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plan sales with models and clickable prototypes on pages to get people to pay to fund the bill.
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here's a fun fact every company i've ever launched i've always pre-sold before i ever built anything
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every company every technology every software from flow town to spheric to clarity i built
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the product after i sold it i needed to validate that there was real people willing to pay willing
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to lean in willing to invest before i was going to spend my time and energy because that wasn't
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the riskiest assumption the riskiest assumption was do they actually want it so here's how you
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can do it in your AI business in just two steps. The first part is we want to launch an early
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adopter program. I call it an EAP. Sometimes I call it the founding 50. I've seen people call
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it like the advisory board. Essentially, the idea is you go to potential customers and you tell
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them, hey, here's a problem that I see in the market. Here's how I'm going to solve it. Here's
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the prototype. And I'm looking for 10, maybe 50 early customers to come in to help support the
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investment, the build. These are the folks that are going to shape the product. They're going to
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get early access to innovation. They're going to get things their competitor doesn't have.
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And you frame it that way so they get excited to be part of co-creating a solution. In the world,
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there's early adopters and there's laggards. There's people that like buy the latest and
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greatest iPhone and then people that are still on their flip phone. But you want to find a small
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group of people that prepay to finance the initial development and rollout of your AI software and
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learn how to present it in a way where they get excited to be part of it. The second part is
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create an offer and price it in a really intuitive way that makes the joining of that group so
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simple. So the way I do it, really simple math, is offer an annual prepay deal that is usually 50%
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off the retail price of the year for your software. So if you're going to charge $100 a
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month for your software, the annualized version of that would be $1,200. You can charge $600 for
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those people to be part of that early adopter program. And you might add extra stuff, like
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oftentimes will add VIP onboarding, implementation calls, the ability to influence the roadmap of my
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AI software. And that gets people connected to you, your mission, your vision. And I'm telling
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you, if you want to win an AI, you have to learn to persuade people to make decisions, to invest
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in you, to trust you. And by showing them that you've had the calls, you've learned about their
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industry, the market, and you've built a clickable prototype, offering this, building your founding
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50 early adopter program and having a clear offer will get them excited to make the commitment.
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Now with cash in hand, you can actually create the product, but we need to make sure you keep
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it simple. Step number five, build an MVP. Now we can talk about minimal viable product. But again,
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can I please, please, please warn you, don't overbuild. Don't over engineer. Don't build for
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the someday maybe. The whole point is minimum. The whole point is not building every possible
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feature, but saying these are the three things that it's going to do for our customers and nail
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those three. You need to reduce the features to just the things that are going to get them excited
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and want them to pay. The cool thing about AI is that it doesn't take a lot to create a massive
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amount of value for a business. When I look back at things like Facebook, Facebook started as a
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simple app for me in university to figure out what other classes my friends are taking. Amazon
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started with books. You don't need to be everything to everyone. If anything, it's a dangerous recipe
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for starting. You want to keep it simple, keep it small and get it built. For example, I have a
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product called Social Sweep. It's the coolest thing. It analyzes all my social networks and it
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adds AI inference and data enrichment and allows me to find anybody with any specific knowledge or
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works at a company or can help me across all my social platforms. And I remember when I launched
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with jade my partner he started getting requests from people that wanted to have like enterprise
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level features and i said jade i love that they want that they're excited about the product
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the truth is let's nail this use case for now just write them down say i appreciate i appreciate the
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feedback and right now you can use the product as is to get a tremendous amount of value but only
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in the future when we decide to build it will we circle back and let you know the cool part is is
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that you can then see if the customer is actually willing to use the product as is and get them to
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pay or if they really have a need that needs to be built in the future so it validates it
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and then when you launch it in the future you might have 12 15 20 people that have asked for
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that feature and you can tell them individually that because of your feedback we launched that
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feature and they're going to feel so invested in your product it is like a product management hack
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here's the way i look at my lens if it impacts 80 of customers it's worth considering doing if it
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it doesn't, put it on a list. Now, if you want the easiest way to create your MVP without knowing
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anything about code, here's what you want to do. First, go to buildwithai.io. It's actually called
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Braindumper. That's the product. And I want you to give it your idea in plain English. And trust
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me, it can be messy. It could be disconnected. A great way is to think about all the conversations
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you've had. You look at the product and you can just walk through the clickable prototype. You're
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talking to BrainDumper as you're looking at the prototype you've already built. So use plain
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English to explain the screens, explain the features into that product. Next, that product
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will actually recommend both the tools and the system prompts, the AI prompts that you need to
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create a mock-up for your tool. That mock-up is essentially the beginning pieces, the foundation
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that you're going to need for this next step. The last step, once you have that, just copy and paste
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the prompts it gives you into a tool like lovable.dev and click enter and watch it build your
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AI app in real time. Once you see this, it will blow your mind for what's possible. Most people
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have no idea that AI has gotten so good that you can talk to a tool that will help formalize the
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whole mock-up, all the system prompts, tell you which tools to go use, that you then go to the
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website, enter it in, hit enter, and it builds the AI business for you. A lot of people will tell
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you just to go to Lovable right now and go build the app. The problem is, is they get stuck in the
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technical implementation. Start with a clickable prototype. And what's cool is that when you sell
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that, the customer is going to know that it's not real yet. And they're going to get excited for the
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momentum because you get to come back maybe a few weeks later with a real product from a clickable
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prototype, which in their mind is unheard of. The truth is it's so easy to do and build these apps
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with AI that most people just overdo it and they really don't understand their customer's pain.
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And with that, now you have your MVP. Isn't this freaking awesome? Not long ago, you came here and
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you were like, how do I build a company? Now you got the pieces. You got a customer that's paying,
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you got a product, but we're not done yet. Once that's live, you'll start getting feedback on
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what's working, what's not. And this is where you need to make the adjustments if you really want
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your AI business a sore. Step six, collect feedback from your customers. So my whole rule
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is watch what they do. Do not listen to what they say. I know that sounds harsh, but I've been on
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the receiving end of so many customers that are using my product that say, hey, I've got this idea
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and I listen and then I go look at the logs. I look at the admin interface and I see that they've
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never logged into the product. Everybody has an opinion. Everybody will tell you what you should
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do. I want to know what my best customers are doing. I want to figure out the people that kind
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of use the product, what I could tweak to make them fall in love with the product. When you can
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take a customer that's like a little bit happy and make them a raving fan, that's when you build
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an AI business that takes off. Trying to circumvent that and just being a cheap development shop for
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anybody with an opinion, that is the fastest way for you to fail in your business. One time I was
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building this product called Timely and we launched it. I think like 10,000 people signed up
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and started using it. It was a simple scheduling tool for Twitter. It's like you connect your
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Twitter account, you schedule your tweets. We knew when your audience was most engaged. So we would
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schedule when the tweets went out so that you had the most impressions from the people following
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you. Pretty simple app. 10,000 people sign up. Not a lot of people use it. And I'm like, why are
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they not using it? And then I start calling people and they're like, I love the idea. I love this
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idea. I love it. I know you love the idea. You signed up, but why aren't you using it? And then
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I looked at the people that did use it and they just kept saying the same thing. I don't know
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what to tweet. So it occurred to me that one of the best ways to fix the problem is to actually
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put some recommended tweets based on who they are and what could work really well so that when they
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came in, they could just click add to queue and then it would go out and then they would get a
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response email. That little interface prompt, change activation, people that sign up for the
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product and actually tweeted to 70% on their first visit. That's how we solve the customer feedback
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problem. Most people will tell you it's great, but their actions say something different. You need to
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talk to them. And that is a big idea when it comes to being an innovator in the AI space. But here's
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the challenge. To collect customer feedback and actually make it useful, you need a process. So
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here's how you can do it today. The first thing we have to do is we have to set up a weekly customer
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interview process. I love this. To me, it's the customer advisory board. It's a handful of customers
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that you consider your ideal customer and you want to talk to them. You might have 50 of them. You
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might have 10 of them. But every week you want to be talking to get feedback to get familiar with
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their frustrations around using your product. Now you have to tell them, hey, I know you don't want
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to hurt my feelings, but I can't make the product better if you're not honest with me. So I would
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really appreciate if you'd be really critical around how the product's working for you or not.
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Then you take all of that feedback and then you categorize it into the different buckets of
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essentially features within your product. Because you might know that like I've got a reporting
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feature i have a messaging feature i have an integration feature but which one is the most
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important to actually nail to make the product your ai solution even better so then we have to
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put the feedback into those buckets from different customers and then sequence the priorities based
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on what you know as the founder that's going to be the most valuable to the market for example if
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you know that there's not enough integrations you might take all the feedback where people talked
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about the integrations to their systems and say okay we're going to spend the next two weeks fixing
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those, what are the first three we should focus on based on those buckets of feedback? So third,
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with that, you want to sequence the biggest challenges that most of your keyword paying
00:22:14.300
customers are facing. When I think about it, it's an X, Y axis. The Y axis is how many people would
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use that feature and impacts in your product. And the X axis is how many people are paying right now
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or want to use that feature or the market would pay for, but they're not because you don't have
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it. What are the areas of product that if I made better would impact the most people, meaning the
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most people are using it, that would also make my product the most competitive and valuable to the
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market, both my paying customers and from a marketing point of view, attractive to other
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people that haven't bought yet because we're missing things. You want to spend your dev time
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on the top right corner of things that have a lot of impact to your current customer and are going
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to make you the most money. If you're just fixing the squeaky wheel because somebody that you really
00:23:00.000
like is giving you feedback and you're just spending time adding features your product will
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start to turn into a frankenstein solution it's actually a plague and it's called featureitis
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you don't want to build a product that's got a bunch of half-cooked features that confuses the
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interface is buggy and people don't even use that is the fastest way to run your ai company into
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the ground now here's a pro tip record all the calls using ai obviously get permission transcribe
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them, then ask AI to analyze them based on the criteria I just gave you. You literally can say
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and just prompt it based on Dan Martell's process for product management, analyze the feedback and
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please prioritize it based on the best things that are going to have the impact and make me the most
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money within my AI company. Watch what it does. You don't have to be the smartest person. You can
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use AI to do this process for you. Now, by implementing that feedback, you're well on your
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way to build a massively successful AI business, all from scratch, without any resources, without
00:23:56.020
knowing how to code. But there's one last step that will make everything grow 10 times as fast.
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Number seven, hack your growth. The word growth hack has been hijacked by marketers to make their
00:24:07.900
work sound fancy. They're essentially doing marketing and they're like, we're growth hacking.
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Here's rule number one of a growth hack. It's not a growth hack if everybody knows it. The whole
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The point is to find a way to get distribution that other people don't know about, and that
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If everybody knows about it and they're doing it, then that's called marketing.
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When Facebook launched, as an example, they realized that if somebody got an email that
00:24:30.940
said they'd been tagged in a photo, almost 100% of the time they clicked through that
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If they weren't on Facebook and they got that email and they clicked through, they would
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then sign up to create a Facebook account to then show them the photo.
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So what they realized is they could buy a bunch of address book importing tools that
00:24:51.900
essentially allows you to pull your contacts out of your emails or your address book tools
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If they bought those companies, they could use every one of those emails to send that
00:25:03.900
And that's actually how they activated a lot of the countries around the world in the
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They built a custom tool that lived inside their product that allowed the people with listings on
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Airbnb to publish the listing on Craigslist. Craigslist was a free listing site for people
00:25:23.560
looking to rent out their place. So Airbnb said, how do we take advantage of that audience? But
00:25:28.540
we got to make it easier for customers that have listings on our tool to publish there.
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That gave them the foundation to growth hack their distribution.
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and I'll give you the three biggest growth hacks
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I partner with them, I invest in these companies,
00:25:51.220
I build these companies because I have an audience.
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So if you have a product and it's actually launched
00:26:06.280
and you're looking for potentially partnering with me,
00:26:08.220
just click the second link in the description below
00:26:13.240
You might have friends that already have access
00:26:14.940
to a large audience of people that are your ideal customers.
00:26:18.060
Think people that have events, people that run webinars,
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people that create content, people that write books.
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and you might have an AI tool that compliments them.
00:26:38.100
but that makes your ability to grow so much faster.
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Next, number two is non-traditional sponsorship
00:26:47.500
Finding niche YouTube channels that you can sponsor,
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is finding a company that is non-competitive to yours
00:27:23.480
and it is the most effective ad spend you could actually do.
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so that you can run ads to each other's visitors
00:27:46.100
in their technologies where they build integrations
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Those growth hacks are so straightforward and easy
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Figure out how you can add value to their marketplace
00:28:24.640
is a big way to get audience for your new AI solution.
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simple example my friend was selling hr apps in asia he was trying to find early adopters i said
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look at the email people that are early adopters use technology that considers early adopters
00:28:44.440
back in the day this is in 2010 companies that were using google apps for domain which became
00:28:50.720
google apps for business essentially were saying through their email using the gmail protocol that
00:28:56.660
they were early adopters so all we did is we took their list of like a hundred thousand leads
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looked at the domain data, okay, the DNS record
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to see if they use Google for their email exchange.
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And then that way we could just filter out
0.94
00:29:13.880
Those are the people that are gonna buy HR software,
00:29:30.140
If you just follow this step by step, this is how today, not tomorrow, not next week, not in a year, you finally launch that AI business.
00:29:41.500
I'm telling you, there's probably an 18 month, maybe 24 month, maybe 36 month window where if you come out of the gate today to build something really magical around AI and help businesses solve real pains, you can create a massive amount of wealth.
00:29:55.660
Like I'm talking generational wealth right now that's available to any person without any code, without any background in technology, because the AI has gotten that good.
00:30:07.620
Don't wait, because if I was starting from scratch, this is exactly what I would do today.
00:30:13.240
And again, if you want my offer template to make it next level, just click the link in the description below.
00:30:18.480
Now, if you want to learn how to get rich in the new AI era, click here and I'll see another side.