Dan Martell - How to start making money

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00:00:00.000 Revenue has dropped from $1 million to $8.50 since I took over.

00:00:04.820 Okay.

00:00:05.380 Don't tell Dad. Don't tell Dad.

00:00:06.760 I will not tell.

00:00:07.860 Do you know why the revenue drops?

00:00:09.820 I don't.

00:00:10.940 There's only a handful of things that make revenue go up.

00:00:14.500 The number of clients you had at the beginning of the month,

00:00:16.780 how many new clients you added, how many clients stayed.

00:00:20.980 It's called churn.

00:00:22.020 If you have 10% of clients that leave and you had 1,000 clients,

00:00:25.380 well, 10% is 100 clients.

00:00:27.000 So if you don't add 100 clients each month, then you're going to lose money.

Dan Martell - March 18, 2025