Dan Martell - How To Use Private Facebook Groups To Build Your Network

00:00:00.000 When I look at those moments in my life

00:00:03.340 where things shifted for me,

00:00:05.140 it was all because of a person.

00:00:07.080 It was because of a conversation.

00:00:09.000 You know, reading books is great

00:00:10.240 and I learn a lot of stuff and their strategies,

00:00:12.020 but there's nothing like taking that same content

00:00:14.440 and getting it from somebody else

00:00:15.780 because the messenger matters.

00:00:25.800 How to create a private Facebook group for your network.

00:00:29.520 Now, this is a strategy, a very specific strategy

00:00:32.860 to help you connect with people that you otherwise

00:00:35.400 wouldn't have the chance to or just not have the time to do.

00:00:39.060 I mean, I don't know if you feel like you're running

00:00:40.800 your business without any guidance or you know

00:00:44.100 there's somebody out there that's already been

00:00:45.900 through this before and if you had the opportunity

00:00:47.780 to just ask them the question, their answer

00:00:50.040 would help you save so much time or you just feel

00:00:52.880 like you don't have that group of peers or people

00:00:55.820 to really motivate you and support you

00:00:57.340 in growing your business.

00:00:58.240 I think that the value of people is probably

00:01:02.240 the number one strategy.

00:01:03.640 People say, like, Dan, if you could only pick one thing

00:01:06.220 to really grow your business, I would say spend time

00:01:08.520 with people who've been there before

00:01:10.220 and as much as you can.

00:01:11.380 Because they will literally give you the playbook.

00:01:14.220 They will give you the strategies.

00:01:15.560 They will teach you how to overcome any challenge.

00:01:17.960 Many times, they'll even give you the contact

00:01:20.200 or the person to do the work.

00:01:22.440 It's so simple.

00:01:23.460 So, you know, for me, it's like,

00:01:26.200 I've learned this over the years but recently the challenge

00:01:29.800 for me was I do it through dinners.

00:01:31.800 If you've ever watched my video or my micro documentary

00:01:34.100 on founder dinners, that's been my strategy.

00:01:36.840 What I've done and shifted over time now that I have two

00:01:39.220 little boys, Max and Noah, is I really wanted to make sure

00:01:41.880 that I use my time more efficiently.

00:01:44.460 So what I've done is I've migrated a lot of what I used

00:01:47.360 to do in person over dinners online into a private

00:01:51.060 Facebook group.

00:01:52.060 Now, this originally started as a joke, okay?

00:01:55.300 The group is called the Martell Method.

00:01:58.340 It was a joke.

00:01:59.280 The banner is a ninja.

00:02:01.380 Like I think the ninja's doing some kind of karate kick.

00:02:03.940 And it was just because I had two buddies,

00:02:05.680 my buddy Martin and Clay Bear,

00:02:07.480 and I wanted to share something with both of them.

00:02:09.840 And I was like, well I could start,

00:02:11.380 I could send them an email with an attachment,

00:02:13.080 but they would do this whole email thread.

00:02:15.280 I figured, you know what, this is probably a Facebook thing,

00:02:17.160 but it was private.

00:02:18.220 You know, that group for me is where I share

00:02:20.760 my toughest challenges, I'm open with all aspects

00:02:23.700 of my business so that I can get real contextual feedback

00:02:27.040 from people that I admire and know that they understand

00:02:30.840 my situation, so that was the Facebook group,

00:02:32.880 the Martell Method, and really it just kind of snowballed.

00:02:35.240 It was like, well, you know what, maybe this person

00:02:36.740 could provide some advice.

00:02:38.020 Maybe I could serve this person if I invited them

00:02:40.080 to this group, and I just kept curating it and curating it.

00:02:42.960 Almost two years later, this group, in my mind,

00:02:46.420 personally, and many people that are part of it

00:02:48.320 that have shared this, and just so you know,

00:02:50.360 do not email me asking me to be part of the group.

00:02:52.860 There's no more members, it's locked in.

00:02:54.800 What I want to teach you in this video

00:02:56.500 is how to create your own.

00:02:58.340 Because for me the value has been probably

00:03:01.360 out of all the different programs and coaches

00:03:03.540 that I've worked with, this group and having access

00:03:06.240 to those people that I've brought in

00:03:08.000 to be able to get immediate feedback

00:03:09.620 is the most valuable thing I do.

00:03:11.240 That's why I'm shooting this video,

00:03:12.420 so that you can set it up for yourself and your industry.

00:03:15.120 And I'm gonna walk you through the best practices

00:03:16.880 that I've used that have made this group so valuable

00:03:19.180 because I don't know if you're a part of 1,400

00:03:21.680 other private Facebook groups like I am,

00:03:23.240 but you don't need another one.

00:03:24.940 You need the right one.

00:03:26.280 You need one that's high value.

00:03:27.580 So the first thing you need to do when creating this

00:03:29.780 is you need to have a topic or you need a theme.

00:03:32.220 Who is the person that should be part of this group, right?

00:03:35.520 So if you're a SaaS entrepreneur,

00:03:36.700 you have a software business, do you have a group,

00:03:40.300 a private group for just software entrepreneurs

00:03:42.540 in a specific vertical?

00:03:44.000 Or maybe you have a service business

00:03:45.840 and you can create like agency group

00:03:48.180 for just people in a certain type of agency?

00:03:50.740 Or if you have a retail business or an enterprise business,

00:03:53.680 you have a private group just for that specific thing.

00:03:56.560 My barber the other day, Ryan Brown, I was talking to him.

00:03:59.620 I was like, yeah, I've got this strategy.

00:04:01.540 He goes, dude, I'm part of a private Facebook group

00:04:03.740 with all these barbers from around North America

00:04:06.220 and we share strategies and tips all the time.

00:04:08.260 And I'm like, you're a barber and you do this?

00:04:09.960 He's like, dude, it's the most, it's powerful.

00:04:12.420 That's what you have the opportunity to do

00:04:14.520 because the person that puts that together,

00:04:16.680 that creates it, they're the connector, right?

00:04:19.840 They're the person that creates the value for everybody else

00:04:22.480 and they're the person that people that want to help

00:04:25.180 give back go to. 0.96

00:04:26.180 So number one, you need a topic, you need a theme.

00:04:29.420 Then you need to curate.

00:04:30.580 And for me, it's really about curating

00:04:32.180 on a few different levels.

00:04:33.520 One is values.

00:04:34.680 So for instance, I don't get along or don't connect with

00:04:39.160 or don't resonate with guys in the make money, 0.99

00:04:43.260 get rich millionaire shit. 0.99

00:04:44.900 Like, and you know who I'm talking about. 1.00

00:04:46.340 The guys with the Lamborghinis, the watches, all that stuff.

00:04:48.700 It's just not my style.

00:04:49.960 I don't have any hate, I don't even care about them,

00:04:53.040 but I often get people saying,

00:04:54.900 hey, you know, you should really connect to this person.

00:04:56.940 Look, I just gotta check out their stuff

00:04:58.380 and be like, you know what, it's not for me.

00:05:00.140 It's not a judgment thing,

00:05:01.740 it's just I know who I resonate with,

00:05:03.680 and I resonate with people

00:05:05.220 that care more about creating value,

00:05:07.380 care more about building to their community,

00:05:09.160 care less about their ego and all this other stuff.

00:05:11.820 So for me, that is part of the value stack.

00:05:14.760 So you need to decide,

00:05:15.860 what does your Facebook group stand for?

00:05:17.820 What does it stand against?

00:05:19.160 Who gets in, who doesn't?

00:05:20.320 You are the curator, you need to play that role.

00:05:23.260 Second thing is, what's the outcome?

00:05:25.260 What is the purpose of the group?

00:05:27.560 If people join it, what outcome do you want them to get?

00:05:30.360 Is it to learn about marketing?

00:05:31.840 Is it to grow their business?

00:05:33.040 Is it to hire better people?

00:05:34.940 Is it to understand their financials better

00:05:37.340 if you're an accountant?

00:05:38.180 I mean, there's just so many opportunities

00:05:39.980 for you to say, look, this is the type of person

00:05:41.880 and then the outcome that people get

00:05:43.780 when they join my group is this.

00:05:46.180 The third area, which is all part of the first topic and theme,

00:05:49.960 is really about diversity.

00:05:51.360 You know, one thing that I was very deliberate about in the

00:05:54.180 early days was saying, okay, we need somebody that's really

00:05:57.560 good at copywriting.

00:05:58.360 We need somebody that's really good at Facebook ads.

00:05:59.960 We need somebody that's really good at videos.

00:06:02.000 We need somebody that's good at online events or live events or

00:06:05.000 summits or whatever it is so that that way we could build the

00:06:07.940 diversity in the group.

00:06:09.400 I had the values.

00:06:10.540 I had the outcomes.

00:06:11.300 We're all shared and this is the direction we're all going.

00:06:14.000 and it provided information that otherwise wasn't available.

00:06:18.080 So whatever group you put together,

00:06:20.480 I highly recommend you curate it.

00:06:21.980 You actually go out, recruit, talk to people,

00:06:24.340 say, oh, you know what?

00:06:25.440 I think you'd be a good fit for this thing I've got.

00:06:27.280 Here's how it works, here's my expectations.

00:06:29.420 If you wanna join, let me know and I'll send you an invite.

00:06:31.920 And that has been incredible.

00:06:33.620 Having people that can really, truly answer all aspects

00:06:37.860 of the business model, the industry you're in, is incredible.

00:06:41.960 So that is the first thing, is the topic theme

00:06:44.420 really based around values, outcomes, and diversity.

00:06:47.100 The second is you gotta curate, right?

00:06:48.900 I've said this a couple times, you are the owner.

00:06:50.940 So some people come in, some people leave, right?

00:06:54.680 And at the end of the day, to me,

00:06:56.480 the curation process is number one.

00:06:58.640 You know, there's some great quotes about Groucho Marx said,

00:07:01.540 I don't wanna be part of any group

00:07:03.120 that would have me as a member.

00:07:04.720 And I think that the way you overcome that

00:07:07.160 is really just set the expectations and say,

00:07:09.220 look, here's what this group's about,

00:07:11.480 here's what I expect.

00:07:13.120 So for me, it's like you need to contribute

00:07:14.980 and you need to comment and like stuff.

00:07:16.920 If I've noticed for a while, maybe two or three months,

00:07:19.580 that somebody that's part of the group hasn't contributed,

00:07:21.660 I just take them out.

00:07:22.500 I've taken out TED speakers.

00:07:24.260 I've taken out people that are in the top of the revenue game

00:07:27.600 for their industry.

00:07:28.600 To me, I don't care who they are.

00:07:30.360 I want people in that group that, a small group,

00:07:33.040 that are active, engaged, and that give back, right?

00:07:36.140 And I'm gonna teach you guys the number one tip

00:07:37.640 at the very end on how to do that

00:07:39.180 in probably the easiest way possible.

00:07:41.440 But that to me is your responsibility

00:07:43.680 as the creator is to curate.

00:07:45.240 Number three is to make sure that there's contribution.

00:07:48.320 I talked about kind of like asking them to participate,

00:07:52.220 but here's the three ways that I think

00:07:53.920 you can get them to contribute.

00:07:55.320 One is ask, right?

00:07:56.920 And asking is saying, here's ask colon,

00:07:59.800 what is the challenge they're having?

00:08:01.560 And they've gotta disclose their situation.

00:08:04.160 For me to just say, hey, how do I grow my business? 0.99

00:08:07.660 That's an ask, that's the dumbest question in the world. 0.85

00:08:10.740 What you want to say is, here's where my business is at. 0.99

00:08:12.940 Here's where I want to get to.

00:08:14.240 Here's what I'm doing today to grow my business.

00:08:16.480 Does anybody have any feedback?

00:08:17.880 That's a great ask.

00:08:19.040 The other one is, to me, a give.

00:08:21.120 It's you have something of value

00:08:23.520 that you want to give to the group.

00:08:24.820 Now here's my filter for gives.

00:08:27.500 It can't be anything that's publicly available anywhere else.

00:08:30.660 So in the early days of the group,

00:08:31.920 I had people that were cross-posting stuff that were public.

00:08:34.660 I had people taking blog posts that they were reading

00:08:36.500 and posting in the group.

00:08:37.860 That stuff is out there.

00:08:39.460 I don't need somebody to put that in the group.

00:08:41.500 What I want as a give is, hey, here's an internal procedure

00:08:44.600 that we use to get this kind of result.

00:08:46.100 Maybe you guys find a value.

00:08:47.360 Here's a video that I shot for a private client

00:08:51.340 that I think would really add a lot of value for you guys.

00:08:53.640 To me, that is the filter for a good give.

00:08:56.240 And you gotta set the expectation

00:08:57.680 of the community guidelines early on

00:08:59.740 when you invite somebody into the group, right?

00:09:01.780 And then the third area is a praise.

00:09:03.620 You know, there's an opportunity, I think,

00:09:05.780 that no matter who you bring into the group,

00:09:07.720 that they are doing things that other people

00:09:10.060 may not be aware of, and that's your opportunity

00:09:12.400 to praise that person and say, hey, by the way,

00:09:15.520 recently one of our members got nominated in,

00:09:17.900 youngest person to be nominated in the Speaker Hall of Fame.

00:09:21.400 So you better believe I posted that in the group

00:09:23.440 and I cheered it on and everybody commented,

00:09:25.500 and that to me is an opportunity to really just

00:09:28.240 share in the wins, right, and to create that culture

00:09:31.040 and that experience within the group.

00:09:32.920 So, be sure that you have a topic and a theme.

00:09:35.940 Make sure that you're curating the members,

00:09:37.980 and if they're not participating, you actually trim.

00:09:40.180 You cut them out.

00:09:41.480 And then three, make sure that you give them the guidance

00:09:45.520 to contribute to the group.

00:09:47.120 And for me, it's give, praise, and ask.

00:09:50.980 And then the number one tip to creating content,

00:09:53.300 because a lot of you guys don't,

00:09:54.660 they're like, well, how do I find great stuff

00:09:56.420 to give the group?

00:09:58.060 Here's what I do.

00:09:59.260 Every member in the group, I get on a 30 minute

00:10:01.600 to 45 minute Skype video session,

00:10:04.040 and I interview them about their business,

00:10:05.840 about their best strategies, about things that they've

00:10:08.340 learned, their journey, and I post that every week.

00:10:11.520 And I mean, literally, if you did that and you kept having

00:10:14.440 a couple new members once a quarter,

00:10:16.520 you could have enough content and you could batch them

00:10:18.720 all together to just keep giving original content

00:10:21.720 that not only is incredible but gives the opportunity

00:10:24.600 for other members to know the other people in the group

00:10:27.600 so that is your opportunity to create a virtual group

00:10:31.140 or like just really just people that know how to build

00:10:36.080 and scale your kind of business.

00:10:37.720 That's the world we live in.

00:10:39.120 It's incredible, it's available to anybody, it's free.

00:10:42.120 And as per usual, I wanna challenge you

00:10:44.120 to live a bigger life and a bigger business

00:10:46.220 by using private Facebook groups

00:10:47.960 and I'll see you next Monday.

00:10:49.520 If you like this video, be sure to subscribe to my channel

00:10:52.200 and I'd also encourage you to join my newsletter

00:10:53.960 where I share free training videos

00:10:56.000 and other exclusive invites to private events.

00:10:58.460 And if you're ready to get going,

00:10:59.400 you want some more content, I got two playlists

00:11:01.140 queued up for you now, I'll see you next week.

Dan Martell - April 03, 2017

How To Use Private Facebook Groups To Build Your Network

Episode Stats

Summary

Transcript