Dan Martell - January 10, 2025


How to Win On Social Media in 2026


Episode Stats

Length

17 minutes

Words per Minute

227.71167

Word Count

3,993

Sentence Count

116


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 In the last 18 months, I've grown my personal brand
00:00:03.020 to over 3 million followers across all platforms.
00:00:06.280 And in this video, I'm gonna share
00:00:08.060 the five simple rules of content creation
00:00:10.100 that I use to go from zero audience
00:00:12.440 to getting over 100 million views a month today.
00:00:15.500 Rule number one, build your collection.
00:00:17.200 When I started reading, a book that just transformed my life
00:00:20.460 was Think and Grow Rich.
00:00:21.840 So what I did is I found the 200 plus books
00:00:25.080 that influenced that author and read those ones
00:00:28.520 so I could add to my collection of knowledge.
00:00:31.060 You need to go that detailed in your niche.
00:00:34.280 New wisdom grows from ancient roots,
00:00:36.580 which means there's nothing new.
00:00:38.080 Everything is a remix based on historical best practices.
00:00:41.960 In many ways, a lot of the modern day philosophy
00:00:44.060 came from the Bible or Stoicism or even poetry.
00:00:47.800 And if you want to be world-class at creating content,
00:00:50.420 you have to go back to build your collection.
00:00:53.000 I wanna share with you the five formats of collection
00:00:55.140 that I use every day.
00:00:56.320 Number one is books.
00:00:57.220 This is essentially what I'm learning.
00:00:59.240 In real time, as I'm studying books, not just reading them,
00:01:02.120 I'm writing the passages down in a note file.
00:01:05.140 I'm rewriting them in my words.
00:01:06.680 I'm integrating them into my life
00:01:08.720 because I'm trying to really become one with the knowledge
00:01:11.540 that I'm acquiring from the books.
00:01:13.060 Number two is the questions I'm being asked.
00:01:15.140 Think about it.
00:01:15.640 What are people asking you?
00:01:16.980 Those questions should give you insights
00:01:18.880 into what you know about
00:01:20.260 and helps you try out and test different concepts,
00:01:23.760 different insights, different ways of teaching other people.
00:01:26.120 number three is observation what i see in my family my friends people around me i believe the
00:01:31.640 world will show you where you're not free things that frustrate you so that you can use that as
00:01:36.760 content to teach other people there's a reason why when you see somebody do something that you
00:01:41.160 don't agree with that it resonates with you because it's actually meant for you to take
00:01:45.240 that moment and share with other people not the person that did it how you would have done it
00:01:49.960 differently. And it comes with the feeling that other people feel. Number four, top content. Now,
00:01:56.040 I know this sounds crazy, but I spend hours a day scrolling on TikTok to be inspired by other
00:02:00.820 people to see what the world is excited about. What are the trends? What are the ideas going on
00:02:06.360 in culture? I mean, the other reason I do it is because I want to bathe in the language of the
00:02:11.460 industry I'm in. I want to study the best. If you're not unfollowing all the ding-dongs on the
00:02:16.260 social and then resubscribing to the people that are talking about your industry, then you're
00:02:20.660 missing opportunities to use social as a way to teach yourself. The way I like to think about it
00:02:24.860 is you want to use your feed to feed your mind. Number five, I think about the young me. What I
00:02:29.360 needed earlier in my life, what are the beliefs I had, the thoughts I had, the meaning I associated
00:02:34.180 to different circumstances earlier on, and how did I overcome them? Because those lessons learned
00:02:39.240 are what made you who you are. It's a thing that people are going to resonate the most with,
00:02:43.540 So you have to share them.
00:02:44.840 Too often, people don't wanna talk about the things
00:02:46.600 they went through that were hard,
00:02:47.960 but I believe you're actually best equipped
00:02:49.920 to help those people that you once were.
00:02:52.100 And it's why you went through those circumstances.
00:02:53.980 So use those old stories of young version of you
00:02:57.060 to help people today.
00:02:58.300 Now that you've got your collection of ideas,
00:02:59.980 I'm gonna show you how to feed it
00:03:01.480 into a content creation flywheel.
00:03:03.760 If you wanna see how this flywheel plays out in my videos
00:03:06.440 that reach millions every week, hit subscribe.
00:03:09.400 Rule number two, the content creation flywheel.
00:03:12.160 Now, when we start, we have to do everything
00:03:14.640 because there's nobody else to delegate to.
00:03:16.760 But as you grow and you build your content,
00:03:19.100 you want to focus on your zone of genius.
00:03:21.560 You wanna focus on the thing that only you can do,
00:03:23.560 especially as it pertains to your personal brand
00:03:25.380 and creating content.
00:03:26.420 If you have an energy of frustration creating the content,
00:03:29.620 trust me, it'll be felt from your viewer.
00:03:31.700 I love this fun quote by Peter Drucker.
00:03:33.580 He said, do what you do best and outsource the rest.
00:03:36.100 I want you to be the talent, not the doer.
00:03:39.100 You might have to at the beginning,
00:03:40.200 but as fast as you can, hire somebody to record
00:03:42.820 or edit your videos or review the first drafts
00:03:45.500 of your blog post so that you can just do the creation part
00:03:48.360 and none of the other stuff that take away
00:03:50.060 from the energy of creating.
00:03:51.360 This is the content creation flywheel.
00:03:53.420 Number one is you wanna collect.
00:03:54.900 You wanna take all the ideas we were talking about earlier
00:03:56.880 and put them in different places where you can review them
00:03:59.620 to be inputs to your creative process.
00:04:02.460 Step two is to create.
00:04:04.320 Now, this is how I wake up and I start my days.
00:04:06.800 I call it my creative process.
00:04:08.100 I create connected to my creator
00:04:09.940 and I review all of the different ideas
00:04:12.000 and I think of outlines for videos I wanna create
00:04:14.620 or tweets I wanna write or even my book writing.
00:04:17.220 All my time writing my books are done in the morning
00:04:19.980 because those are my creation blocks.
00:04:21.700 That's when I feel most aligned with the universe
00:04:23.900 and what God's got for me
00:04:25.220 and I just pour it into my content because it feels perfect.
00:04:29.220 Those early morning times when my brain is fresh
00:04:31.960 and I have what I call the ability to pull vocabulary
00:04:34.600 allows me to come up and be inspired by ideas
00:04:37.660 and situations and really add some depth
00:04:40.260 to the content I'm creating.
00:04:41.860 Number three is teach.
00:04:43.080 And this is about finding opportunities to teach
00:04:45.960 because some of you may not have a platform yet,
00:04:48.140 but you wanna get better at telling stories
00:04:50.380 and teaching concepts.
00:04:51.360 So I would say, look around you.
00:04:53.260 It might be offering to do some team training,
00:04:55.500 your coaching calls with clients maybe.
00:04:57.460 It could be offering to be on other people's stages,
00:05:00.080 both virtual and in person like podcasts
00:05:02.360 or speaking at local business associations
00:05:04.400 or even offering to do interviews for other people
00:05:07.460 that they're creating content
00:05:08.700 because then you'll be prompted to tell stories.
00:05:11.280 You can even create other situations to teach.
00:05:14.220 I'm a big fan of creating containers
00:05:15.820 where you have to teach.
00:05:17.040 So for example, I have this program called King's Club
00:05:19.160 where I have the privilege of mentoring
00:05:20.500 15 to 20 year old young men.
00:05:22.500 And I talk about success and I draw out models
00:05:24.860 and I tell stories and I get to revisit past stories
00:05:28.000 of who I was and reflect on them
00:05:30.000 and use those moments to share and teach other young men
00:05:32.960 to be inspired, to be more successful.
00:05:34.720 The goal is to spend as much time as you can
00:05:36.380 in this flywheel as possible.
00:05:37.940 But the big idea is that as you're buying back your time,
00:05:40.620 you gotta make sure it stays sold.
00:05:42.320 So if you hire an editor, let them edit.
00:05:44.500 If you hire somebody to post on your social media,
00:05:46.900 let them post.
00:05:47.760 Give them corrections if they do it wrong,
00:05:49.440 but don't take the job back from them
00:05:51.080 just because it wasn't done exactly the way you want it done.
00:05:53.760 But there's a big problem that so many people fall into
00:05:56.840 and it's mindlessly copying other people.
00:05:59.320 Which brings us to rule number three, be 100% you.
00:06:02.800 I believe everybody's a unique fingerprint.
00:06:04.660 When I was 17, I found myself in prison and eventually released to rehab.
00:06:08.920 And I didn't share that story for 15 years.
00:06:11.460 The reason why is I had a lot of shame and fear and concern that if people found out,
00:06:15.360 they wouldn't think very highly of me.
00:06:16.800 It turns out the first time, 10 years ago, that I ever shared that story with anybody,
00:06:21.880 including my fiance, now my wife, did not know.
00:06:24.460 Every person that came up to me after hearing that said, I now feel connected to you.
00:06:28.660 I feel like I understand you.
00:06:30.020 I feel closer to you.
00:06:31.100 And it occurred to me that the worst thing
00:06:33.080 that I ever went through could be the most powerful thing
00:06:35.800 I have to help other people, which is my story.
00:06:37.900 And I believe that if you have friends that know you,
00:06:40.940 like really know you and like you,
00:06:42.920 that who you are is the most unique thing you've got
00:06:46.360 and allowing yourself to be that person 100% you
00:06:50.420 is what makes you interesting.
00:06:52.660 A lot of the people you admire, the Joe Rogans,
00:06:55.040 The Rock, Oprah, Lady Gaga, Post Malone, Jelly Roll,
00:06:58.500 What you love about them is that they are 100% themselves.
00:07:03.260 They're so authentic.
00:07:04.540 The good, the bad, the indifferent, the conflict,
00:07:06.980 the kryptonite, and the superpower.
00:07:09.540 All those things make them who they are.
00:07:11.300 So how do you figure that for yourself?
00:07:13.000 Number one, I always talk about the struggle.
00:07:15.480 What did you go through that you struggled with
00:07:17.680 that in that moment of trying to figure it out,
00:07:20.480 it allowed you to transform to be the person
00:07:22.500 that's here today teaching?
00:07:23.740 Those stories you have, it's what makes you not only unique,
00:07:27.060 but gives you the opportunity
00:07:28.480 to transform other people's lives.
00:07:30.260 Nobody's gonna change unless you inspire them.
00:07:32.500 And if you wanna help people,
00:07:33.820 if the people you love the most,
00:07:34.980 you wanna help change and transform,
00:07:36.660 then you have to be willing to bear your soul.
00:07:39.160 You have to be willing to share stories
00:07:40.980 that feel a little uncomfortable.
00:07:42.340 So what I like to do is I like to combine my teaching
00:07:44.960 with unique stories.
00:07:46.300 I like to ask myself, when did I learn this?
00:07:48.360 What beliefs did I have about that thing that changed
00:07:51.740 and how did that impact me getting good
00:07:53.980 at the stuff that I learned?
00:07:55.060 and using your unique story ends up being the glue,
00:07:59.160 the vehicle for change in the people listening to you.
00:08:02.060 Have you ever been in an audience
00:08:03.240 and you see somebody on stage
00:08:04.500 and they're talking about being successful
00:08:06.080 and you're like, what have you even done?
00:08:08.120 What challenges have you ever faced?
00:08:09.480 You look like you were born into the lucky whatever club.
00:08:12.080 You just don't trust them.
00:08:13.140 It's because they weren't willing
00:08:14.520 to tell you about their journey.
00:08:16.240 They're not willing to be honest about their struggles.
00:08:18.660 They're not willing to be honest about their setbacks
00:08:20.760 and you're sitting there going, you don't get me.
00:08:23.200 The worst part is you teaching other people
00:08:25.460 and actually being just like them
00:08:27.500 and them not feeling that
00:08:28.680 because you weren't willing to be 100% you.
00:08:30.880 Authenticity means being 100% you on and off camera.
00:08:34.660 All your quirks, like for me, heavy on the protein,
00:08:37.460 pretty jokey, very supportive of my friends.
00:08:39.580 I like to give a lot of myself.
00:08:40.920 I don't take myself too seriously.
00:08:42.500 I try to give all of it.
00:08:44.120 The high energy, the low energy, the emotion.
00:08:46.540 I'm an emotional person.
00:08:47.580 If I watch a video of a sad situation, I usually tear up
00:08:50.540 and I have no problems doing that on and off camera
00:08:52.800 because it's who I am.
00:08:53.880 And if that frustrates you or you judge me for that,
00:08:56.320 cool, go find somebody else to follow.
00:08:58.240 Every person that you admire does this.
00:09:01.360 The more you learn to be yourself on camera,
00:09:04.440 the more you will understand what makes you tick
00:09:06.480 and the more powerful you'll become.
00:09:08.280 And the cool part is,
00:09:09.060 is you will take you with you for the rest of your life.
00:09:11.960 You will take you in every situation,
00:09:13.820 every communication,
00:09:14.960 every interaction with another person,
00:09:16.460 the more upgraded version of you
00:09:18.080 because you decided to put it all out there
00:09:19.780 on the content side
00:09:20.720 and you will become better for having created that content.
00:09:23.640 That is the coolest part that nobody talks about
00:09:25.620 is who you get to become in the process
00:09:27.880 of putting your stories out there.
00:09:29.240 But the truth is ideas and authenticity,
00:09:31.600 they're not enough to grow your brand in 2025.
00:09:34.200 You need systems to make it happen.
00:09:35.920 Which brings us to rule number four,
00:09:37.700 build your content stencils.
00:09:39.300 When I started, I created everything from scratch,
00:09:42.240 from blog posts to YouTube outlines,
00:09:44.940 to lists of tweets, to Instagram ideas.
00:09:47.760 Now I model what's worked in the past
00:09:50.080 and i use stencils to create so i have to stare at a blank screen because i know those formats
00:09:54.720 work so i repurpose the things that worked in the past so that i can move faster when i create my
00:09:59.840 content i'm working within a structure so i don't have to stare at a blank screen and like hurt my
00:10:04.560 brain trying to come up with new creative ideas when i already know it works i just got to pull
00:10:08.240 that forward the truth is is most people get frustrated with their content or their marketing
00:10:12.240 before the market ever does they're like i already talked about this i'm not going to talk about it
00:10:15.760 from this angle why not it got you a hundred thousand views last time why don't you rerun the
00:10:20.480 play why don't you give it a different twist why don't you ask yourself what else do i know about
00:10:24.080 this topic why don't you double click on it a lot of artists get it confused because they think
00:10:28.800 constraints don't allow them to be creative and the truth is is those constraints those rails
00:10:34.080 actually help them be more creative most artistic people haven't realized that they can write down
00:10:39.360 their process for being creative there is a methodology they're following they just haven't
00:10:43.760 audited it to see how does it work how do i get to this final book project or blog post or a reel
00:10:50.080 or a youtube video there's actually a method behind the madness and if they took the time to
00:10:54.800 reflect on it then they could break the pieces apart to actually get better and create these
00:10:58.720 stencils to give them structure to create more effectively so here's the big idea a stencil
00:11:04.240 gives you the structure to repeat an outcome just like if i had a stencil for painting a blue bird
00:11:09.280 on a wall having that would allow me to generate a bunch of blue birds that are just beautiful and
00:11:13.920 perfect 100 times over but if i had to sit there with a paintbrush and brush on a wall 100 blue
00:11:18.480 birds it would take me all day long you want to make sure that you don't hate the artistic process
00:11:24.080 by doing the same thing that you don't have to do it again create the structure the stencil
00:11:28.800 the environment the container where you can insert your art to have the best content so this is my
00:11:34.800 most valuable content stencil and feel free to rip it off and use it as your own this is my gift to
00:11:39.840 you this is going to make your content go viral number one is you have to start with a clear
00:11:44.480 problem one clear problem what is the hook what is the pain what's going to get them to stop scrolling
00:11:50.720 number two story what's the context that you found yourself in what was the conflict that came up in
00:11:55.840 your life and what was the climax that you went through to try to discover the solution to the
00:12:00.800 frustration you found yourself in number three is the teach what framework did you use to come
00:12:05.360 through this what was the quote that inspired you what are some of the metaphors that you think
00:12:09.040 about when you reflect on that lesson learned i use this across all my videos i always start with
00:12:14.400 a clear problem i always go to a story so i can build the glue and then i teach from that point
00:12:18.800 of view and make sure that it's concise and clear on the story it could be a personal story which i
00:12:24.320 love or it could also be repeating a story of somebody else's situation i call this the reporter
00:12:29.360 frame where you're reporting on a client you're reporting on some history you're reporting on
00:12:33.280 something you might have seen or you read in a book but you have to start with a great story
00:12:37.280 i use this across all formats video written podcasts speeches not only my youtube videos
00:12:43.680 but on my shorts i always start here's a problem i want to talk about here's a story and then
00:12:46.800 here's the way i'm going to teach this so that you can get some value now that you see this
00:12:50.000 go check it out across all my platforms from tick tock to instagram to my email newsletter it's all
00:12:55.520 there even in this video i've used it several times to really get my point across that the way
00:13:00.240 i've edited this video is problem story teach but none of this will work unless you stay consistent
00:13:07.120 which brings us to rule number five make it easy here's the truth content used to be secondary
00:13:12.880 used to be the thing i had to do not the thing i enjoyed doing i used to brag that i would sit down
00:13:17.840 and batch 16 videos in two days and create a quarter worth of content when those shooting
00:13:22.560 days came along i hated it it was so frustrating and the truth was it didn't produce my best work
00:13:28.080 and because of that i didn't trust myself to show up and do what i needed to do what i've learned
00:13:33.360 is my confidence my ability to communicate comes from repeated activity over long periods of time
00:13:39.120 that trust that i built is when i showed up consistently and doing it once a quarter was
00:13:43.840 not frequent enough for me to do the reps to finally get it to be easy so don't force yourself
00:13:48.640 to do the work you hate design the machine to do it in a way that you love the truth is i've
00:13:54.080 see it all the time when people get busy the first thing that gets dropped is the content
00:13:58.000 they don't make it a priority then they get backed up then it's the thing they have to do and then
00:14:01.680 it's like a chore and they don't want to do it and then the energy of the frustration comes across
00:14:05.760 in the content it's not light it's not fun they're not enjoying themselves you can feel it and the
00:14:09.920 energy you feel when you create is felt by the viewer the energy you feel when you write is
00:14:14.640 felt by the reader think about how powerful that is and you're trying to rush it it doesn't work
00:14:19.200 like that one of the core strategies that i teach and i use is called the buyback loop
00:14:23.360 anytime i feel pain in my life around content creation as an example i go to auditing my
00:14:28.240 calendar i look at where i've been spending my time creating content and how i'm creating that
00:14:32.480 content and go okay if that's red how do i make it green what would need to be true so i think of
00:14:37.760 containers is there a way that i can take the thing i have to do but change the way it's done so that
00:14:43.440 i want to do it so for example if i need to create content people asking me questions can i do it
00:14:47.680 while i'm on my scooter can i do it while i'm hiking can i do it while i'm working out can i
00:14:52.560 do it while i'm driving one of my supercars it turns out you can that energy shift changed
00:14:57.760 everything for me what i do is i audit my calendar for things i'm doing in the content production
00:15:01.760 process i don't enjoy then i transfer it so for example a lot of the scripts and the work i do
00:15:06.720 on my books i work with other people that fill in the blanks because i want to edit i don't want to
00:15:11.600 author i'm a writer that speaks not a speaker that writes so i have other people that take my words
00:15:17.120 from my videos transcribe it put it in a book format and then i edit it from there to save
00:15:22.480 myself a ton of time with that new time i fill it up with becoming better by collecting more like i
00:15:28.400 mentioned at the beginning by doing the work to becoming more so i have more to teach if you're
00:15:33.120 somebody in a person's life that keeps growing they're gonna want to keep plugging in to learn
00:15:37.440 from you because they're gonna wonder what are they up to now you know the truth is is people
00:15:41.120 are impressed by consistency if you just show up every day for a thousand days and be consistent
00:15:46.900 you will be impressive to other people i don't know if you know this guy kai sanati he's one of
00:15:50.980 the top streamers he's like got millions and millions of views anyways he was on with benny
00:15:55.400 blanco one of the music producers asking who's done the longest subathon and they found a girl
00:16:01.240 named emily who had been live for three years straight and haven't missed they were so impressed
00:16:06.580 by that consistency they reached out to her not only put her live on his stream and invited her
00:16:11.160 to join them at the streamies which is the number one award for that industry and change her whole
00:16:16.440 life your audience wants to see that you're consistent if you say you're going to publish
00:16:21.440 every week and you miss a week you've just proven that you're not consistent if you say you're going
00:16:25.120 to go and do q a every friday you got to show up every friday ig live every monday you got to go
00:16:29.740 live every monday that's what i've been doing don't hear what i say watch what i do and copy
00:16:34.260 that for yourself the truth is success is not achieved in burst a lot of people get inspired
00:16:38.740 and they think success is achieved in burst and it's not it's in sustained effort over time a lot
00:16:44.260 of people are scared to be consistent they're like well if i start sharing my life on instagram i'm
00:16:48.580 always gonna have to do it and here's the deal it's not forever you can do it you can build it
00:16:54.020 up you can set it up and then you can give it to somebody else and they can manage you can just
00:16:59.300 live your life record your thing and have them edit the videos and publish it here's a crazy
00:17:03.940 idea everything you see from me i do not review or approve before it goes live i just sit down
00:17:09.300 and do my thing talk to a camera it gets edited it goes live why i know what i said there's nothing
00:17:14.020 wrong with it i trust the people on my team i decided to make it easy so that i didn't hate
00:17:18.900 doing it so i could do it for the rest of my life my goal is to die empty meaning everything i know
00:17:24.340 i'm going to give it to you for free right here if you want to learn the 13 simple rules of
00:17:29.220 of business that will make you rich click here and I'll see you on the other side.