Dan Martell - I Care More About Giving My Leaders Creative Freedom Than Them Following Systems To a T

00:00:00.000 If you're selling a commodity like a burger,

00:00:02.240 having a checklist to make it foolproof

00:00:04.100 that you can take unskilled labor

00:00:05.700 and have them produce a work product like a burger,

00:00:08.700 you need a documented SOP franchise manual

00:00:12.560 like a McDonald's or a Burger King.

00:00:14.340 You gotta be careful how much systems you create

00:00:17.160 because when you create a system,

00:00:18.520 you're essentially locking in a process.

00:00:21.040 And if you wanna innovate,

00:00:22.280 then nobody's allowed to challenge the process.

00:00:24.760 A lot of the tools and the systems,

00:00:26.440 I allow the leaders to own

00:00:27.920 because I care more about their hearts, not their hands.

00:00:30.240 I care more about the people development

00:00:31.840 and them showing up and creating

00:00:33.420 than I care about a system that they follow every time.

00:00:35.820 That is the balance that when you're trying to scale

00:00:39.120 companies with owners and leaders,

00:00:41.580 the systems are required,

00:00:42.880 but do I care more that I have the right people

00:00:44.840 that have an understanding of the vision

00:00:46.540 that are showing up dedicated to a mission

00:00:48.900 versus somebody that's capable of following a checklist?

00:00:51.860 Which one's gonna produce the biggest outcome?

Dan Martell - April 09, 2024